Thinking Aloud
The Decision Of Hiring In-House Help
Hiring an in-house professional is a decision lots of entrepreneurial businesses struggle with. Sometimes it isn’t necessary, but Ian Cowley, managing director of www.cartridgesave.co.uk shares why hiring a dedicated HR director was an excellent decision for his business.
Should You Franchise Or Compete?
Rather than trying to beat a major competitor at their own game, you can take advantage of their success. This is accomplished by purchasing a franchise in the company you want to join.
Debt Or Equity To Fund Your Start-up: Which Is Better?
As a seasoned entrepreneur, author and CEO of Sqeeqee.com, the first-of-its-kind social networthing ® site, entrepreneur, author and CEO of Sqeeqee.com Jenny Q. Ta has identified the following things to consider when considering loan financing and equity investment.
Evolution And Innovation Of Mobile Gaming
Today's gaming landscape is as different from last century's as Snake is from Deus Ex: The Fall but they're nonetheless connected. Jessica Oaks looks at the evolution of mobile gaming.
Bouncing Back From A Damaging Customer Service Slip-Up
When doing business with your customers, mistakes - customer service slip-ups - are going to happen. Taking the following measures when a mistake is made will limit the amount of damage done, as well as help in retaining and restoring customer trust.
HP’s Sort-Of Breakup: Good And Bad Outcomes For A Vendor In Transition
HP announced today its plans to break its company in half over the course of the next year. Ezra Gottheil, principal analyst at Technology Business Research, believes there are both positive and negative consequences to the separation.
Should A Video Relay The Truth Or Mask It?
Should film as a medium of media act as a window into the issues and occurrences of the world, or just as a platform for entertainment purposes only? Chloe Hashemi, marketing consultant for film and video production company LAMBDA Films explores this issue.
Do Your Employees Think Like Owners? 10 Tips For Building An Entrepreneurial Culture.
The only way to survive today’s turbulent marketplace is with the help of engaged and empowered employees. Michael Houlihan and Bonnie Harvey explain how to build an entrepreneurial culture where your employees can truly thrive.
3 Major Product Fails, And How To Avoid Their Mistakes
The reality is that a significant majority of products don’t succeed. Sometimes things that seem like good ideas just aren’t, or they aren’t executed in the right way. Malcolm Stewart, CEO of YouEye, looks at three of the largest recent product fails and the reasons behind them.
Bridging The Gap Between Content And Marketing Automation
Marketers today still struggle with tapping into the potential that exists in content marketing. Then there’s the question of trying to prove the ROI of your content. Hana Abaza, Director of Marketing at Uberflip explores the issue.
The Cashless Future
One of the main reasons for the growth in contactless payment is advances in contactless technology, vastly speeding up the process of payments, says Mark Latham, Product and Innovation Director of Handepay.
Sales Reps 2.0: Replacing The Door-To-Door Model
The advent of technology and the evolution of the educated customer has forever changed the way salespeople work. As customers become smarter and more independent in their buying decisions, how should salespeople evolve? Start with these five strategies, shares Joseph Caprio, Sales Director at InsightSquared.
Paying Your Nanny… Using Software
by Paul Byrne, Managing Director of Thesaurus Software
Hiring a nanny can seem like a simple process – choose the right nanny to suit your...
7 Steps To Start Building Relationships And Stop Making Transactions
Treat people well and build positive relationships in your business and personal lives because you never know how those will positively affect you down the road or the wonderful relationships that will grow, says Falon Fatemi, founder and CEO of Close.
5 Tips For Turning Parenting Dilemmas Into Lucrative Inventions
Hundreds of parent inventors have pushed forward to bring to market a solution that makes parenting easier and are now successfully running or have sold a lucrative business. Kaylee Wickline, inventor of the Potty Wiz shares some valuable lessons learned throughout her process of developing the Potty Wiz.
The Growing Importance Of Mobile Advertising
As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies, says Kassi Belz, president of MassMedia.
Microsoft’s Purchase Of Minecraft Maker Mojang Shows Commitment To Building Cross-Platform Appeal
For Microsoft, “Minecraft” is more platform than game, writes Jack Narcotta, analyst at Technology Business Research.
4 Ways Social Networks Can Boost A Company’s Reputation
For many companies, the ability to strike the right tone on social networks is a key way for managers, marketing departments, and owners to reach customers and ensure that a great reputation isn't a company's best kept secret, says Jenny Q. Ta, CEO of Sqeeqee.com and author of “Wall Street Cinderella”.
With The New iPhone And The Apple Watch, Apples Delivers On High Expectations
New iPhones and the Apple Watch highlight Apple's ability to use design and innovation to establish leadership, says Ezra Gottheil, principal analyst at Technology Business Research.
5 Key Growth Metrics Every Enterprise Startup Should Track
Startups selling to enterprise customers must be very diligent in tracking the right growth metrics. If you're in that space, TX Zhuo, managing partner at Karlin Ventures points out some of the metrics your startup should be watching.
Lack Of Access To Bank Loans Prompts Increase In Alternative Finance Sources
One key parameter the Parliamentary Commission on Banking Standards wished to improve was businesses’ access to bank loans, yet two years after its establishment, only ten percent of small and medium-sized enterprises (SMEs) believe sourcing bank loans has become easier.
The 5 Best States In America For New Business
The United States is not uniform in its friendliness toward small businesses, and some states make operating a business easier than others. Lewis Robinson looks at five of the best states for starting a business.
7 Steps For Building Strong Startups In The Highly Regulated Biotech Industry
The potential for high returns in biotechnology is clearly there, but venture capitalists take extreme caution when investing in biotechnology. Entrepreneurs need to consider these barriers and enter the market with sound footing in this industry to capitalize on these lucrative opportunities, says Kevin Xu, CEO of MEBO International.
The Delegation Dilemma
Why do we resist delegating when we need so much help? Although there are a few likely reasons for this, the overriding one is a simple fear that they won’t complete the task sufficiently and we’ll end up having to redo it later, says Dana Brownlee, President of Professionalism Matters, Inc.
Employee Volunteer Events: A Day Of Giving Is A Day Of Receiving
An employee “Day of Giving” is an effective way not only to enhance the company image but also to strengthen ties between management and employees.
Promoting Back-to-School: Get An “A” For Your Efforts
Do you know what’s different about the “back-to-school” shopping season from most holidays throughout the year? Eric Groves, CEO and co-founder of Alignable shares.
Gamification And Fantasy Sports Help HP Boost Sales
As the VP of worldwide sales and field operations for HP, Rick Hanson had been looking for sales tools that engage and encourage HP’s sales reps and provide us with a clear understanding of which metrics are important, how they are collected, and how they are analyzed. He found it in one melding gamification and fantasy sports.
Testing Your Entrepreneurial IQ
The keys to success and enjoyment as an entrepreneur vary as much as the businesses do. But if you can answer yes to most of the following questions posed by Eric Tyson, author of "Investing For Dummies", you probably have the qualities and perspective needed to succeed as a small-business owner:
What Impact Social Media Truly Had On Society
Jenny Q. Ta, CEO of Sqeeqee.com and author of "Wall Street Cinderella", takes a closer look at the effect of social media on politics, business, socialization as well as some of the negative effects such as cyber bullying and privacy.
How Startups Can Use Celebrity Endorsements
As a start-up, you might be asking yourself how in the world you could ever afford a celebrity endorsement for your product. Billy Bones of Bookingagentinfo.com explains how small companies will be able to take advantage of and benefit from it.