Professionalisms
Silver Bullet Marketing
Marketing expert Gil Effron explores why going to market relying on a single, magical marketing message - a silver bullet - may not be the best idea for businesses.
Fortune Cookies Contain Good Marketing Advice
Too many business owners bury themselves in things that don't matter. Marketing expert Gil Effron challenges you to think, plan and work on a powerful marketing strategy before diving into your marketing efforts.
You Got the Job – Now How Do You Negotiate Salary?
Some employers feel that they can probably get away with a lowball offer, and many job hunters will grab it just so they can have a job. The truth is there are ways to get the job and still get what you want.
Five Questions About Social Media Marketing Answered
Susan Gunelius, President and CEO of marketing communications company KeySplash Creative, Inc, and the author of multiple business books including "30-Minute Social Media Marketing", answers som questions on how small businesses can approach social media marketing.
Not Making Your Sales? Maybe What’s Lacking Is Trust.
In the world of sales, trust is king. You can advertise, promote, tweet, post, blog and sell like Dale Carnegie on steroids, but if you haven’t built trust with your potential customer, it’s truly a waste of good resources, says Marsha Friedman, author of 'Celebritize Yourself'.
11 Negotiation Strategies To Boost Your Business
The best way to boost your effectiveness as a manager or boss is to learn some basic skills used by professional negotiators. Negotiation expert and author of "Start With No", Jim Camp, shares how.
Six Ways To Boost Your Bottom Line
How often have you spent an entire business week working to "make payroll" without a single moment's thought about your bottom line? You're not alone. Author of "Six Steps to Creating Profit" Patricia Sigmon challenges you to think different about profit.
Hire The Right Person, Not The Right Resume
John Cioffi explains why the time-honored resume may not be the best way of identifying the right candidate.
13 Biggest Business Blunders Of All Time
From fall-outs that shook an entire economy to laughable attempts at trendy ventures, this list spans nearly 100 years of business failures and scandals.
Branding Gone Bad: 10 Most Ill-Advised Ads Of All Time
We've all seen our share of groan-inducing commercials, but these take the cake for the most controversial, disturbing, and ill-advised ads of all time.
Manage Your Prospects, Not Your Sales Quota
In an economy that has made sales much more challenging, David Mattson, CEO of Sandler Training, offers advice on how to find the ever-elusive hot prospect, and it’s probably not where you think.
Rocky Recovery for Small-To-Medium Enterprises
The collapse of Lehman Brothers triggered the worst global economic downturn in living memory. Two years on, many parts of the global economy are returning to growth, but research shows many SMEs are still in danger.
6 Parts Of Your Company That Should Be Listening To Social Conversations
Businesses need to pay attention to discussions online via social media listening. Authors of The Now Revolution Jay Baer and Amber Nashlund outline six areas of your business that should be listening.
Using Darwin to Build Your Business: Survival of the Fittest Ideas
John Cioffi explores how nurturing Darwinian experiments can help you refine ideas that can change your strategies and lead your company to success.
Turning Fool’s Gold into Gold: Sales Tips for Small Business Owners and Entrepreneurs
Author and sales expert Kevin Davis shares why slowing down your sales pitch can help you sell faster.
Six Ways To Get More Respect And Recognition This Year
Author and professional speaker Meryl Runion says there are six things this coming year you can do that will help you get respect and recognition for your personal and professional makeover action plans.
Roger Dawson’s Power Tips On Negotiation
Roger Dawson, American's premier business negotiator and author of "The Secrets of Power Negotiating", offers some tips that you should share with your sales force and purchasing people.
Matters of the Market: Six Lessons about Capitalism for Entrepreneurs
Before developing and perfecting your product and drafting a solid business plan, you need to understand the principles and workings of market economics. Longtime economist and author Doramas Jorge-Calderon offers explanations to six common misunderstandings about capitalism in an effort to help aspiring entrepreneurs launch successful enterprises.
Ari Galper On Overcoming Your Fear Of Selling
Ari Galper's system for selling, Unlock The Game, revolves around encouraging business owners, entrepreneurs and sales professionals to adopt an honest approach to selling.
Impressionist Innovation: How Does Banksy Measure Up?
Alex Hiam says Banksy, like other media-savvy artists before him, such as Warhol, has a talent for drawing public and media attention to his work, even as it is criticized by the art establishment.
The Next Big Thing Is Not You.
I gave this presentation at The Next Big Bang, addressing what I think are possible trends over the next few years to a group of bloggers, social media enthusiasts and startup folks.
Impressionist Innovation: What Business Can Learn from Claude Monet and His Peers
What can someone in business learn from the Impressionists, such as Claude Monet? Award-winning painter, photographer and author Alex Hiam tells us how.
Six Ways to Get the Most Out of Social Media
You’ve heard everyone telling you how important it is to get your start-up on Facebook, LinkedIn, Twitter, FourSquare and the latest social media platform of the day. It’s a fantastic way to market yourself without having to spend a single cent—or is it?
Serkan Toto’s Pitching the Press – The Way of the Startup
Techcrunch's first and only Asia-based writer Dr. Serkan Toto gave a talk to local and regional web and tech entrepreneurs on how to pitch their startups to the press at the recent SingTel Accelerate event. Here are his 12 tips.
What You Can Learn From Lady Gaga
Plenty, it seems. If you believe the hype, Lady Gaga is the new savior of the modern world.
Your Greatest Networking Weapon? Your Business Card.
So the networking event's over, you're stumbling back half-drunk from all that free booze, and you're half-cursing your arse luck over that pretty agency chick whose number you didn't quite manage to get.
A Guide To Exchanging Business Cards in Asia
Asian business etiquette can be very confusing to those who are not familiar with the inhabitants from this part of the world. Here’s a general guide when exchanging business cards with Asians.
Marketing Lessons From Obama’s Online Campaign
Thanks to the team at ad:tech and Upstream Asia, I had the opportunity to have a quick chat with Scott Goodstein who stopped by Singapore for the recent ad:tech Singapore.
Thoughts On Social Media After BlogOut ’09
I was invited to participate in a discussion panel on "Social Media in Business (Case Studies)" at the recent BlogOut '09.
Desperately Seeking Sponsorships – A “How-To” Guide
I get a lot of sponsorship requests at work.
The ones I receive run the whole gamut from being absolutely atrocious to bloody brilliant,...