Professionalisms
7 Customer Service Trends To Watch And Leverage In 2012
Social media, mobile technologies and altering demographics present businesses of every size with tremendous opportunities, but these actually underscore the importance of getting back to the basics of treating customers as individuals with unique needs, says Richard Shapiro.
8 Ways To Adapt Your Business To The New Normal
Welcome to 2012 and your "new normal" - major regrouping, major renovation, and creating a brighter, less stressful, more optimistic view of the new year. Patricia Sigmon offers 8 ways to get started.
Twelve Ways To Boost Your Etsy Store Sales This Holiday Season
If you own an Etsy store (or any other online shopfront), there’s no better time than the holidays to boost your sales and reach out to new customers. Allison Strine offers advice on how to amp up your marketing and get the attention of holiday shoppers.
[Asia] Getting Cloud Computing Right The First Time
This is the second part of a two-part series covering the 2nd Annual Cloud Computing World Forum – Asia edition which was just concluded at The Mira, Hong Kong on 30th Nov and 1st Dec. For this article, let’s take a look at the challenges facing Cloud adoption that were highlighted during the Cloud Computing World Forum Asia 2011.
6 Landmines To Avoid In Web Development Contracts
Draw up contracts that specifically address these six big questions or you will leave yourself wide open to possible disputes, says Ilene B. Stern.
The Rise Of Cloud Computing
by Yi Ning Lim, marketing specialist at GMO GlobalSign
Cloud computing has become a buzzword in the recent years, with numerous companies providing the technology...
Top Five Ways To Recognize And Appreciate Millennial Workers
How can today’s business leaders and HR professionals handle Millennials and their particular needs? Mike Byam, managing partner at custom employee and service award provider Terryberry, shares some ideas.
20 Best TED Talks For Students Of Social Media
I'm sure we're all aware of the impact that social media has had on the world. Here are twenty TED talks that gives you a unique look into the world of social media.
The Skinny On “Fattening Up” Customers
Once we have acquired our newest batch of customers, how do we fatten them up as much as possible, i.e., enhance their long-term value to the firm, asks Peter Fader, author of "Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isn’t, and Why It Matters".
Keep An Eye On Service During Small Business Saturday, Warns Service Strategist
Black Friday officially kicks off the biggest shopping weekend of the year, and customer service strategist John Tschohl warns small businesses to keep their service foremost during this period.
Tap Into The Power Of Thanks: Six Ways To Improve Your Organization’s Morale, Motivation...
In most organizations, daily operations are so busy and stressful that showing gratitude is fairly low on the list of priorities. But according to Todd Patkin, cultivating an organizational culture of appreciation can be the best possible strategy for growing your business.
How To Create And Communicate Performance Standards In Your Startup
How can a company set up performance standards for new hires and effectively communicate them? Lior Levin offers some tips for this two-step process of creation and communication of expectations.
How To Use Google Insights To Fuel Marketing Ideas
Google Insights can be an extremely useful tool for those who may be knowledgeable and passionate about a niche, but not about online marketing, says Frank Anderson.
Reznick Group: Top Ten Ways To Succeed In An Uncertain Economy
Leading accounting firm Reznick Group’s Growth Markets Practice offers some pragmatic tips to growth-oriented companies.
Flipping Coins For CLV Dollars
Peter Fader, author of "Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isn't, and Why It Matters", says companies ignore customer heterogeneity at their own peril.
Are Your Customers Always Right?
The 80/20 rule governs all results, including profits from customers, says Betsy Kruger, author of "Top Market Strategy: Applying the 80/20 Rule". When you sort customers by their profitability, this universal law predicts that the top 20 percent of your customers will generate 80 percent of your profit.
30 Proven Ways To Be More Persuasive
If you’re looking to brush up your persuasion skills, whether to get your foot in the door at a business, sell a product, or even get a promotion, here are 30 tricks and tips that can help give you that desirable silver tongue.
Make Your Home Office Work For You
Professional organizer and founder of Organizing With You, Inc. Pooja Gugnani offer some tips on organizing your home office or personal workspace so that you can achieve peak efficiency.
Negotiate Like You Mean It: Nine Tips To Help Women In Business Ask For...
Many women aren’t comfortable dealing with negotiations, even when something they really want (and deserve!) is on the line. Vickie Milazzo shares nine tips to help you stop underpricing yourself and start getting paid what you’re worth.
Cut The Noise And Cut To The Chase: Seven Tips For Streamlining Communication At...
Technology has provided us with an increasing number of ways to share information in the business world. But too often the point gets lost in the shuffle. OfficeMax co-founder, former CEO, and serial entrepreneur Michael Feuer shares seven strategies to make sure communication is clear and to the point for your organization.
Five Common Website Content Pitfalls To Avoid
by Jason Hennessey, CEO of Everspark Interactive
Every website, especially small businesses needs some tender love and care when it comes to finding success and...
Yes! Reduce the Speed of Sales to Zero
Andy Paul believes that the time it takes to get a sale can be reduced significantly. In fact, he believes it can be reduced to zero-time. He shares some of the essential ideas:
The Character-Driven Company: Five Simple Rules To Help Yours Become One When It Matters...
There’s never been a better time to make your company the best it can be. If you’re struggling with the right place to start, consider zeroing in on character. Author Dave Anderson shares his thoughts on the business implications of issues like white lies, false impressions, and forgiveness — and explains how to help your entire team make character-driven choices.
How To Give A Great Print Media Interview: Five Tips
Marsha Friedman, CEO of EMSI Public Relations and author of Celebritize Yourself, compiles some interview tips for working with print and online journalists.
How To Effectively Manage Business Costs
We've read so much about companies and businesses going under due to poor financial management. How can one manage one's business costs better? Walter Lim offers his perspective.
Marketing To Misers
How should one adapt one's marketing strategies to target thrifty consumers? Seasoned marketer Walter Lim offers some thoughts for consideration.
How To Be Extremely Productive
Walter Lim thinks that "Productivity Secrets of a Very Busy Man" by Bob Posen, a senior lecturer at Harvard and executive chairman of a major investment firm, offers some great tips on how to be productive.
[ADV] Top 5 Ways Social Media Has Changed PR
The power of social media has given public relations specialists and journalists a myriad of choice when deciding how to connect with their target audience.
20 Hidden Marketing Techniques That Make Consumers Spend More
It's no secret that certain marketing tricks exist to help separate you from more of your money. Take a look at these 20 hidden marketing techniques designed to make you spend more, and be prepared next time you shop.
5 Crucial Things You Need To Know About Self-Employment Tax
Self-employment tax is a mystery to most new small business owners, says Steven Aldrich of online accounting service Outright.But it needn't be - he offers a few tips on self-employment tax for small businesses.