Professionalisms
4 New And Novel Approaches to Guerilla Marketing
With the continuing evolution of media consumption, it has become increasingly challenging for an advertiser to both capture and hold an audience’s attention. Patrick Walsh, CEO of AirSign Inc., shares some of the latest cutting-edge ideas which are as much art as advertising:
Why Transformational Leaders Are In Demand
Transformational leaders are in demand more than ever. It is important to understand what specific benefits this particular style of leadership can bring to your organization, argues Brian Dozer, D. Mgt., MBA, adjunct professor at Brandman University’s School of Extended Education.
Is Employee Cynicism Killing Your Culture? Ten Strategic Ways To Re-Configure It Around Trust.
Hipness, snark, and cynicism are hallmarks of modern culture. But what about your company’s culture? Forbes publisher Rich Karlgaard says employee cynicism is a red flag signaling a serious dearth of trust — and explains what you can do to fix it.
Business Partners Abroad: Are Financial And Credit Checks Necessary?
There are several things to think about before making a commitment to a foreign partner. It is absolutely critical that you carry out due diligence and perform the requisite checks on their business.
Forget The ‘Likes’ – How To Market Effectively Using Today’s Facebook
Jonathan Sellers, social media strategist at EMSI Public Relations offers small businesses 3 ways to benefit from paid ads and boosted posts on Facebook.
Three Basic Tips For Creating A Successful App
Ashish Toshniwal, CEO of San Francisco and New York based app development company Y Media Labs offers three basic tips that can help you lead a successful app development process.
Tempted To Buy Social Media Followers? Why Less Is More.
Boosting your following on social media for just a few bucks can be tempting. But paying for those followers can have the opposite effect, argues Marsha Friedman, CEO of EMSI Public Relations and author of “Celebritize Yourself”.
Seven Tough Clients And How To Win Them Over
They’re not always smooth sailing, but most client relationships can be salvaged. Andrew Sobel, coauthor of Power Relationships, identifies some of the toughest types of clients — and explains what you can do to cope with them.
Marketing Now: How the 4 Ps Apply In The Internet Age
Product. Promotion. Price. Place. The Internet marketer’s use of the 4 Ps remains just as valid across the selling space of the virtual and digital landscape.
The 5 Main Conflict Management Styles And How They Affect Resolution
S willingness to understand your conflict management style is an essential component of good leadership; while much of how someone engages in conflict is due to personal temperament and personality, identifiable styles do exist. Here are a handful of them.
Spring Cleaning For Your Small Business
With the onset of spring, now is a good time for small business owners to track their progress on their goals in the first few months of the year, re-vamp their marketing and sales strategies and put a shiny, new face on their company for the rest of the year. Hunter Hoffmann, Head of US Communications at Hiscox Insurance offers some tips on spring cleaning for your small business.
Top Shop Layout Tricks To Boost Your Sales
Traditionally, small business owners have been less concerned with shop layout, leaving these tactics to big-name brands. However, even the smallest of stores can benefit from a carefully thought-out store plan. Anne Haimes of AH Interiors offers some tips which could increase your sales.
Supply Chain Management: Dropping The One-Size-Fits-All Strategy For E-Commerce Success
What is your supply chain management strategy? It all depends on your type of company and your industry to determine how and where you plan to get the items you sell to your customers, says Julie Shrum, Sales Manager at Midlake.
5 Tips To Boost Your SEO In A Competitive Online Environment
While rankings are an important part of an SEO campaign there are other areas you should pay attention to. Eric Covino, President of Creative Signals, offers some tips.
Can Project Management Support High Growth Companies?
Given the correct setup, project managers/PMOs can be a huge asset in helping companies achieve and maintain a company's growth. Setup incorrectly, the opposite will occur, argues Russell Harley, veteran project manager and Director at PMO.
Should You Build Out Features Or Create A New Product?
When deciding what the next step in your product or app development should be, ask yourself: Do your users really want more features, or are their requests signaling a deeper problem? Adam Root, founder and CTO of Hiplogiq, explains.
[UK] Should Limited Company Contractors Consider Accountancy Help?
If you are or plan to become a contractor in the near future, it is likely you will have explored the possibility of launching your own limited company. This allows you to reduce the amount of tax and National Insurance you are required to pay provided you meet certain conditions.
12 Tips For Thriving In A To-Do List-Dominated World
If you’re tired of being stressed out and overworked, Andy Core has some advice that will help you take back your to-do list and become the CEO of your life. He offers a few tips on how to stop struggling and start thriving.
How To Get Online Fans To Do Real World Tasks
You can motivate and incentivize your Facebook and Twitter followers to actually promote the brand in a viral way. George Elfond, CEO of Rallyware shares how.
The Matrix, Project Management Edition
Matrix teams are a common method of staffing projects. Russell Harley, veteran project manager and Director at PMO, discusses some of the pitfalls in using matrix teams on projects.
Protect Your Business From Threats
Your business will be victim to numerous threats in its lifetime. We’re no exception, constantly facing challenges from competitors and changing consumer behaviors. Ian Cowley, managing director of www.cartridgesave.co.uk shares three top tips for protecting your business from threats.
How To Give Negative Feedback
Feedback is a powerful tool, it helps to guide, measure and motivate people towards achieving their goals and those set for them by managers. Sarah Lahav, CEO of SysAid offers ten tips for giving effective negative feedback.
Building Sales Relationships By Focusing On Customer Satisfaction
You have been selling effectively and adding new customers but in all the euphoria you may have forgotten about the importance of post-sale follow up. Larry Caretsky, CEO of Commence offers five tips to proactively build sales relationships and generate positive customer satisfaction.
The Simplicity Cure: Why True Employee Engagement Lies In The Little Things
We all know that employee disengagement can have a devastating impact on companies’ bottom lines. What’s not so obvious is the solution. Here, Todd Patkin shares eight simple and inexpensive ways to transform your organization’s environment. (And yes, they really work.)
Five Ways To Be A More Effective Project Manager
There is a wide range of abilities in the field of project management. However, there are always ways to become better in our profession. Russell Harley, veteran project manager and Director at PMO, offers some suggestions.
Process Makes Perfect When Completing An IT Project On Time And In Budget
There are four crucial questions to ask potential IT firms in order to ensure proper execution of your project, recommends Julie May, CEO of bytes of knowledge (b:ok)
Five Workplace Trends In 2014
From shifting hours to the importance of reputation, here are five of the most relevant workplace trends Thomas Moran, CEO of Addison Group, expects to see this year:
Three Questions To Prevent Your Technology Project From Being Poorly Managed
Here are three questions to ask your IT vendor and project manager to determine the likelihood that your project will be well managed, as recommended by Julie May, CEO of bytes of knowledge (b:ok).
Protecting Your “A” Factor: 16 Accountability Killers To Avoid
It’s easy to assume that you’re an accountable person if you don’t tell outrageous lies and generally follow through on your commitments. But Julie Miller and Brian Bedford say that even small lapses can affect the way others see you. Here, they list 16
common “accountability killers” you might otherwise be tempted to overlook.
“Can We Talk?” – Four Tips For Delivering Bad News
Delivering bad news isn’t pleasant — but at times, it’s necessary. Geoffrey Tumlin shares a simple formula to help you conduct life’s difficult conversations.