Professionalisms
The Seven Deadly Sins Of Digital User Experience
To successfully compete in today’s digital world, companies must design user experiences that resonate with customers and keep engaged. Thelton McMillian, Founder & CEO of Comrade points out the 7 most common transgressions.
4 Emerging Concepts & Trends In Social Media Marketing
Marketing to Millennials? Tech Entrepreneur Identifies Opportunities for Businesses
Righting The Ship Before 2015
Don’t dwell and drive yourself crazy thinking about the goals that you will not be able to reach in 2014, says Joel Freimuth, CEO of Blue Pearl Consulting. He lends advice for business owners who are stressing over the first half stats.
What Will I Blog About? 17 Evergreen Posts That Pull Readers In (And Turn Them...
Mark Satterfield, author of "The One Week Marketing Plan", offers 17 blog post ideas that will help you to attract new clients by establishing yourself as a thought leader in your field.
Five Ways To Attract New Customers And Grow Your Business
By exploring customer service initiatives, new sales channels, and private label financing, to name a few, you can attract and keep new customers, says Jake Dacillo, Marketing Director of Balboa Capital.
18 Things To Consider Before You Attend A Business Interview Dinner
Why do some companies conduct a meeting or an interview over a meal? To learn beyond what’s on paper, says Rosalinda Oropeza Randall, author of "Don't Burp in the Boardroom".
Open For Business: Everything You Need To Know About Brick And Mortar Marketing
If you run a traditional retail store, you might feel just a little overwhelmed by the fact that online businesses are snapping up more and more of the market share in your industry. Peter Decker, owner and operator of BizCardXpress offers some tips to beef up your marketing so that you can out-compete your online counterparts.
5 Lead Generation Avenues You May Never Have Thought Of
The Internet is a powerful channel that continuously develops the way people connect with brands, products, and services. Frank E. Paterno, VP of Marketing at Intelliverse shares 5 simple and easy Internet based lead generation avenues every company should be taking advantage of.
3 Considerations Before Deciding To Hire Or Outsource
At some point in their journey, most entrepreneurs will reach a tipping point where they need to grow from a one-person shop into a small business with extra help on board to really expand and reach their goals. Here are three guiding principles from Hunter Hoffmann, Head of US Communications at Hiscox Insurance, to consider when you need to bring in some additional help:
How To Manage Your Time More Effectively
Sometimes it can seem like there are not enough hours in the day to finish your workload. Here are six tips from Ian Cowley, managing director of www.cartridgesave.co.uk that will not only improve your efficiency in your workplace but help reduce the stress in your life.
Gamification For Better Project Management
Enterprise gamification is one of those increasingly popular trends for management that are simply bound to explode in the next few years. Monica Wells of BizDB looks at how to get the most from gamification in project management.
7 Tips To Follow When Hiring Start-Up Employees
Searching for the right employee can be as difficult as finding the perfect partner. There are, however, some useful tips to follow when hiring staff members. Nicole Davies, online content executive at ShortCourseFinder.com.au, offers some.
Business Blogs That Work: Eight Tips For Building A Successful One
Anyone can type words into an online template — but making sure they’re words that strengthen your brand and attract customers takes know-how and skill. Mark Satterfield, author of "The One Week Marketing Plan", shares eight tactics to help you successfully showcase what you know, what you think, and why prospective clients should do business with you.
Startups Experiencing Problems Paying HMRC: What Are Your Options?
If you are experiencing problems paying HMRC and finding your business suffering from HMRC debt then there are a few options available, shares Mike Field, Client Director at Cashsolv.
5 Things Your Business Should Never Stop Doing
The everyday grind of running such an operation can easily force a loss of focus on some of the things that are of the utmost importance to company growth. Joel Freimuth, CEO of Blue Pearl Consulting points out five of the most glaring aspects of operating a business that leadership tends to lose sight of.
5 Tips On How To Turn A Bad Customer Into A Good One
Frances Kweller, entrepreneur and founder of Kweller Prep, a learning incubator specializing in advanced test preparation in New York, New York, offers the following tips on how to turn a bad customer into a good one.
Small Business Marketing – New Strategies to Get Noticed
The growth of social media and online platforms makes it possible for even the smallest company to get its message out, delivering a big punch for little pain, says Nancy Gerstein, CEO of Creative Marketing Associates.
3 Reasons To Seek Only What You Need During The Funding Process
For those choosing to seek funding from investors as a way to sustain growth, Paul Jackson, founder of Worthworm advises to avoid the temptation of initially overvaluing your venture and only seek what you truly need.
Four Reasons Marketers Need Native Ads To Reach Millennials
Millennials’ information consumption and sharing behaviors have presented marketers with a unique opportunity to capture the attention of this group, muses Ash Nashed, CEO and founder of Adiant.
Three Ways To Get Out Of A Sales Plateau
When sales flatten out, here are three quick ways from Richard Weinberger, PhD, CPA, CEO of the Association of Accredited Small Business Consultants and author of "Propel Your Small Business to Success: Accelerated Actions to Maximize Profit", to get those numbers moving in the upward direction.
8 Networking Tips For Introverts
With a little planning and the right approach, introverts can do just as well at networking events as their extroverted peers. Here are some helpful hints to expand your sphere of influence and form solid, mutually beneficial business relationships from etiquette expert Jacqueline Whitmore.
How To Make Your Business Card Professional
If a prospective customer views your business image as unprofessional or confusing in any way, they simply won’t show interest in what you have to offer, says Debbie Allen, award-winning entrepreneur and author of "The Highly Paid Expert".
How To Be A Reporter’s Favorite News Source
Getting a call from a reporter who wants to quote you as an expert for his story, review your book or product, or invite you to write an exclusive article for a publication, is a major coup. Ginny Grimsley, print campaign manager at EMSI Public Relations shares a few tips for becoming a favorite news source.
What To Do When Your Customers Won’t Pay
Small business owners and entrepreneurs are particularly prone to seeing their invoices go unpaid for a number of interconnected reasons. However, there is plenty that you can do as a small company director, a self-employed operator or an entrepreneur, if your invoices are going unpaid. Conrad Ford, Managing Director of Check Business offers some ideas.
4 Ways To Become A Recognized Expert
Being a recognized expert is one of the best ways to promote your brand or your business, says Mark Satterfield, author of "The One Week Marketing Plan".
3 Ways To Empower Employees And Build Safety
In every industry, there are steps that could be taken to make responsible behavior convenient, and if employees are happy at work, they are a lot more likely to act in a way that keeps coworkers safe and healthy, says Tom Reddon.
Transparency Doesn’t Have To Be Just Another Buzzword
The term “transparency” has struggled with this distinction in the business world for the past few years, but it’s time to clarify the role of transparency and the implications it can have for your company, says Bobby Emamian, co-founder and CEO of Prolific Interactive.
How Can A Startup Manage Stakeholders Of A Company Voluntary Arrangement?
Entering in to a Company Voluntary Arrangement is something which should not be undertaken lightly, but if it is carried out correctly, it is an invaluable cash flow management tool for a struggling startup.
13 Negotiating Techniques Taught At The Wharton School Of Business
Everything is open for negotiation — even prices, schedules, and product offerings that seem carved in stone. Steven G. Blum, who teaches at the Wharton School of Business, says no one has to just accept what’s offered… but first you must hone your negotiating skills.
How Depression And Stress In The Workplace Are Killing Productivity
As companies strive to compete in a global economy, they become high-stress incubators for mental health problems. This wreaks havoc on productivity. Graeme Cowan explains why we must overcome the stigma associated with depression and tackle the “elephant” head-on.