Professionalisms
Multichannel Mastery: The 3 C’s of Effective Integrated Marketing
Integrated marketing requires creating clear, consistent and compelling content for a brand identity that flows smoothly throughout all of your messages, on any device, and across all departments in your company, from customer service and management, to sales and advertising, asserts Allen Baler, partner at 4Patriots LLC.
How To Be A Great Project Sponsor
Just like project managers and project teams, project sponsorship is also needed to make the difference between successful projects versus failures, says Russell Harley, veteran project manager and Director at PMO.
Conquering Keywords: Six SEO Tips To Boost Your Blog Views
When it comes to blogging, creating great content is only half the battle. You also have to make sure people are actually reading it. Mark Satterfield offers SEO tips to help get your blog in front of more prospective clients.
6 Effective Website Design Strategies That Directly Impacts Your Business
While the current technological mind of most people is very technical to please, there are specific ways and methods of making a user friendly website to attract ever increasing traffic. by Deepak Chauhan, CEO and founder of VOCSO Web Studio, offers some few factors to make a website fully user friendly and optimized.
How To Use Video Content To Boost Your Marketing
Video content is in demand and the rising amount of videos viewed by people every day means that this type of content is becoming an ever increasing effective tool to stand out in search engines, engage social audiences, and sell products and services, says Markus Wilson, co-founder of Phink TV.
Why Your StartUp Needs HR
Think HR only matters to large companies and corporations? Think again. Start-ups and small businesses need HR, too. In fact, Abby Perkins, Managing Editor at Talent Tribune says start-ups and small business often have more of a need for dedicated HR personnel than larger organizations.
Seven (More) Cool Marketing Tips To Help You Reel In Clients
Mark Satterfield, author of “The One Week Marketing Plan" says small businesses could continue boosting their marketing efforts with these suggestions of his.
Social Media Policy Tips For Small Businesses
Social media has become an inextricable part of everyone’s life — both personally and professionally. How should small businesses address the security risks involved in allowing employees to use social media on the job? Peter LaMotte, Senior Vice President at LEVICK shares some ideas.
How To Work As A Team
We hear it so often that it seems like a mantra: teamwork is essential to a good company. Without teamwork, you, your company and everyone around you are about as useful as dead ducks floating in the water, says David Jones, managing director of Frontline Communications.
The Future Of SEO And Online Visibility
SEO is no longer the only important component to online success; social media has taken over how people search, argues Jennifer Sultzaberger, founder of #vidit.
Seven Questions To Help You Attract Your Ideal Clients
When you know what your ideal client looks like, it’s much easier to create marketing messages that truly resonate. Mark Satterfield offers a few questions that will help you determine who your ideal clients really are.
5 Things Every Small Business Should Know About Payroll
Life as a business owner isn’t easy. Sure, you’ve got freedom, and you are doing - hopefully - work you enjoy for clients you like. But once you employ staff, your worries seems to triple, says Shrad Rao, CEO of Wagepoint.
How To Have A Future-Proof Mobile Strategy For Your Business
But in a rapidly transforming technology space, how do you ensure that your business’s mobile strategy stay relevant not just today but also a couple of years from now? Vishal Gumber, founder of Appsquare, shares ideas for a future-proof mobile strategy.
Will Your Company Be Ready If Disaster Strikes?
with data and computing power becoming an increasingly essential part of modern companies’ value propositions and product portfolios, a Business Continuity and Disaster Recovery (BCDR) plan is arguably more important today than ever before, says Travis Nisbett, Senior Project Manager at Hostway Services, Inc.
How To Introduce Yourself Effectively To Grow Your Business
Everybody already knows how to introduce themselves, but as Michael Henderson, author of "Above the Line" has discovered, not many people know how to do so effectively.
A Guide To Establishing And Maintaining Good Business Credit
Nothing is more important to the health of a business than having access to credit. You should begin building a good business credit profile so that your business is in the best position to obtain credit when the need arises, says Brian Manson, Credit Manager at Balboa Capital.
What We’ve Learned From Exhibiting
Exhibitions pose an excellent opportunity to get some face-to-face time with potential clients. Doormakers Vufold has been attending exhibitions for years - they attend around ten exhibits each year. - and shares some of their tips to help you get those all important sales conversions.
Stop Chasing Clients Once And for All: A Five-Day Plan To Bring Them To Your...
Tired of constantly chasing clients and seeing only poor results? Mark Satterfield offers a way to end your exhausting pursuit and get prospective clients to reach out to you. Learn more about his One Week Marketing Plan.
Six Myths That Undermine Customer Satisfaction
Many leaders dislike the “improving customer satisfaction” aspect of their jobs because (they think!) this goal is so difficult to achieve. But according to Liz Jazwiec, service excellence isn’t about improving outcomes and results; nor is it about treating customers like royalty. Here, she spotlights six myths about customer satisfaction that may be keeping you from receiving the excellent customer satisfaction ratings you deserve.
What Should Small Businesses Check On Their Employees?
If you run a small business the question you should be asking is which types of background checks are the most applicable to your business and what you do, says Michael Klazema of Backgroundchecks.com.
The Seven Deadly Sins Of Digital User Experience
To successfully compete in today’s digital world, companies must design user experiences that resonate with customers and keep engaged. Thelton McMillian, Founder & CEO of Comrade points out the 7 most common transgressions.
4 Emerging Concepts & Trends In Social Media Marketing
Marketing to Millennials? Tech Entrepreneur Identifies Opportunities for Businesses
Righting The Ship Before 2015
Don’t dwell and drive yourself crazy thinking about the goals that you will not be able to reach in 2014, says Joel Freimuth, CEO of Blue Pearl Consulting. He lends advice for business owners who are stressing over the first half stats.
What Will I Blog About? 17 Evergreen Posts That Pull Readers In (And Turn Them...
Mark Satterfield, author of "The One Week Marketing Plan", offers 17 blog post ideas that will help you to attract new clients by establishing yourself as a thought leader in your field.
Five Ways To Attract New Customers And Grow Your Business
By exploring customer service initiatives, new sales channels, and private label financing, to name a few, you can attract and keep new customers, says Jake Dacillo, Marketing Director of Balboa Capital.
18 Things To Consider Before You Attend A Business Interview Dinner
Why do some companies conduct a meeting or an interview over a meal? To learn beyond what’s on paper, says Rosalinda Oropeza Randall, author of "Don't Burp in the Boardroom".
Open For Business: Everything You Need To Know About Brick And Mortar Marketing
If you run a traditional retail store, you might feel just a little overwhelmed by the fact that online businesses are snapping up more and more of the market share in your industry. Peter Decker, owner and operator of BizCardXpress offers some tips to beef up your marketing so that you can out-compete your online counterparts.
5 Lead Generation Avenues You May Never Have Thought Of
The Internet is a powerful channel that continuously develops the way people connect with brands, products, and services. Frank E. Paterno, VP of Marketing at Intelliverse shares 5 simple and easy Internet based lead generation avenues every company should be taking advantage of.
3 Considerations Before Deciding To Hire Or Outsource
At some point in their journey, most entrepreneurs will reach a tipping point where they need to grow from a one-person shop into a small business with extra help on board to really expand and reach their goals. Here are three guiding principles from Hunter Hoffmann, Head of US Communications at Hiscox Insurance, to consider when you need to bring in some additional help:
How To Manage Your Time More Effectively
Sometimes it can seem like there are not enough hours in the day to finish your workload. Here are six tips from Ian Cowley, managing director of www.cartridgesave.co.uk that will not only improve your efficiency in your workplace but help reduce the stress in your life.