Professionalisms
Prospects Wanted: Six Tips To Drive More Traffic To Your Website
Want to drive more traffic to your website? Mark Satterfield explains how to get the most bang for your buck when you purchase online advertising.
Seven Reasons To Bite Your Tongue In The Office
When it comes to behavior in the office, it’s important to err on the side of caution when you are establishing your professional image in the workplace. Diane Gottsman, modern manners and etiquette expert, and author of "Pearls of Polish, An Etiquette Guide for Today’s Busy Woman" offerssome tips and reminders to follow while you’re at work to keep your reputation intact and to avoid any turmoil with your peers.
Accepting Credit Card Payments: What You Don’t Know About Chargebacks That Can Hurt You
Any business that uses online payment systems and takes card payments, will be familiar with the fact that a chargeback is a result of a customer disputing a sale that has been charged to their card and requesting a refund of the money.
How To Earn Customer Loyalty
How does a company get repeat customers? How do they break through the din of competition? Well first they must recognize the importance of customer loyalty and then follow these 5 steps, says Gabriel Bristol, president and CEO of Intelicare Direct.
11 Signs Your Company’s Mood Has Soured — And What To Do About It
When your whole company is in a bad mood, employees don’t feel that they have a stake in its future—and that’s a problem. Here, Michael Houlihan and Bonnie Harvey explain how to turn a bad mood around by helping your employees develop an entrepreneurial spirit.
Five Expert Tips To Build An Online Travel Business
by Bob Diener, co-founder of Getaroom.com
At first glance, the online travel business would seem to be conquered by entrenched players that have their reach...
How Project Management Software Can Help Your Startup
The right project management software can help a growing team focus on just that: growing. It can be the difference between having an efficient workflow on a productive team, or being a scattered organization that is constantly picking up the loose ends of lost projects and unassigned tasks, says Rob Bellenfant, founder and CEO of TechnologyAdvice.
Office Design Elements That Can Boost Performance
Create a space that feeds you, and you'll find you have the energy and motivation to get the job done, says Kerrie Kelly of Kerrie Kelly Design Lab.
Set It And Forget It: Seven Messages For A Seamless, Hassle-Free Marketing Campaign
If you’ve been avoiding creating an email marketing campaign for your business because you just don’t have the time, Mark Satterfield has some good news for you. He explains how to put your email marketing on autopilot.
Seven Tips For Surviving Uncomfortable Moments At Work
Embarrassing moments happen to all of us and it is the way that you handle that moment that sets you apart from the rest. Here are seven key tips from Diane Gottsman, modern manners and etiquette expert, and author of "Pearls of Polish, An Etiquette Guide for Today's Busy Woman", for how to handle any awkward moment with grace.
Multichannel Mastery: The 3 C’s of Effective Integrated Marketing
Integrated marketing requires creating clear, consistent and compelling content for a brand identity that flows smoothly throughout all of your messages, on any device, and across all departments in your company, from customer service and management, to sales and advertising, asserts Allen Baler, partner at 4Patriots LLC.
How To Be A Great Project Sponsor
Just like project managers and project teams, project sponsorship is also needed to make the difference between successful projects versus failures, says Russell Harley, veteran project manager and Director at PMO.
Conquering Keywords: Six SEO Tips To Boost Your Blog Views
When it comes to blogging, creating great content is only half the battle. You also have to make sure people are actually reading it. Mark Satterfield offers SEO tips to help get your blog in front of more prospective clients.
6 Effective Website Design Strategies That Directly Impacts Your Business
While the current technological mind of most people is very technical to please, there are specific ways and methods of making a user friendly website to attract ever increasing traffic. by Deepak Chauhan, CEO and founder of VOCSO Web Studio, offers some few factors to make a website fully user friendly and optimized.
How To Use Video Content To Boost Your Marketing
Video content is in demand and the rising amount of videos viewed by people every day means that this type of content is becoming an ever increasing effective tool to stand out in search engines, engage social audiences, and sell products and services, says Markus Wilson, co-founder of Phink TV.
Why Your StartUp Needs HR
Think HR only matters to large companies and corporations? Think again. Start-ups and small businesses need HR, too. In fact, Abby Perkins, Managing Editor at Talent Tribune says start-ups and small business often have more of a need for dedicated HR personnel than larger organizations.
Seven (More) Cool Marketing Tips To Help You Reel In Clients
Mark Satterfield, author of “The One Week Marketing Plan" says small businesses could continue boosting their marketing efforts with these suggestions of his.
Social Media Policy Tips For Small Businesses
Social media has become an inextricable part of everyone’s life — both personally and professionally. How should small businesses address the security risks involved in allowing employees to use social media on the job? Peter LaMotte, Senior Vice President at LEVICK shares some ideas.
How To Work As A Team
We hear it so often that it seems like a mantra: teamwork is essential to a good company. Without teamwork, you, your company and everyone around you are about as useful as dead ducks floating in the water, says David Jones, managing director of Frontline Communications.
The Future Of SEO And Online Visibility
SEO is no longer the only important component to online success; social media has taken over how people search, argues Jennifer Sultzaberger, founder of #vidit.
Seven Questions To Help You Attract Your Ideal Clients
When you know what your ideal client looks like, it’s much easier to create marketing messages that truly resonate. Mark Satterfield offers a few questions that will help you determine who your ideal clients really are.
5 Things Every Small Business Should Know About Payroll
Life as a business owner isn’t easy. Sure, you’ve got freedom, and you are doing - hopefully - work you enjoy for clients you like. But once you employ staff, your worries seems to triple, says Shrad Rao, CEO of Wagepoint.
How To Have A Future-Proof Mobile Strategy For Your Business
But in a rapidly transforming technology space, how do you ensure that your business’s mobile strategy stay relevant not just today but also a couple of years from now? Vishal Gumber, founder of Appsquare, shares ideas for a future-proof mobile strategy.
Will Your Company Be Ready If Disaster Strikes?
with data and computing power becoming an increasingly essential part of modern companies’ value propositions and product portfolios, a Business Continuity and Disaster Recovery (BCDR) plan is arguably more important today than ever before, says Travis Nisbett, Senior Project Manager at Hostway Services, Inc.
How To Introduce Yourself Effectively To Grow Your Business
Everybody already knows how to introduce themselves, but as Michael Henderson, author of "Above the Line" has discovered, not many people know how to do so effectively.
A Guide To Establishing And Maintaining Good Business Credit
Nothing is more important to the health of a business than having access to credit. You should begin building a good business credit profile so that your business is in the best position to obtain credit when the need arises, says Brian Manson, Credit Manager at Balboa Capital.
What We’ve Learned From Exhibiting
Exhibitions pose an excellent opportunity to get some face-to-face time with potential clients. Doormakers Vufold has been attending exhibitions for years - they attend around ten exhibits each year. - and shares some of their tips to help you get those all important sales conversions.
Stop Chasing Clients Once And for All: A Five-Day Plan To Bring Them To Your...
Tired of constantly chasing clients and seeing only poor results? Mark Satterfield offers a way to end your exhausting pursuit and get prospective clients to reach out to you. Learn more about his One Week Marketing Plan.
Six Myths That Undermine Customer Satisfaction
Many leaders dislike the “improving customer satisfaction” aspect of their jobs because (they think!) this goal is so difficult to achieve. But according to Liz Jazwiec, service excellence isn’t about improving outcomes and results; nor is it about treating customers like royalty. Here, she spotlights six myths about customer satisfaction that may be keeping you from receiving the excellent customer satisfaction ratings you deserve.
What Should Small Businesses Check On Their Employees?
If you run a small business the question you should be asking is which types of background checks are the most applicable to your business and what you do, says Michael Klazema of Backgroundchecks.com.