Professionalisms
Avoid These Big Mistakes When Hiring Your Next Keynote Speaker
No matter which way you lean politically, the 2012 Republican National Convention featured some disastrous public speaking. Before you book keynote speakers for your next company event, learn some lessons from what the Romney campaign did wrong.
Mapping Movement: The Growing Need For Computer And Cell Phone Forensics
Computer and cell phone forensics are becoming more mainstream, and for good reason. There’s a lot of information hiding on electronic devices these days, and that information could be the key to uncovering huge liabilities for companies and help the government solve crimes more quickly, says Jared K Stern, President/CEO at Prudent Risk.
7 Surefire Ways To Increase Sales With Autoresponders
Autoresponder emails, which are automatically triggered based on specific criteria you set, can be one of the greatest tools for building relationships and growing sales, if they are used appropriately. Here are a few types of autoresponder emails that work brilliantly at improving revenue.
Top Disaster Recovery Challenges And How To Address Them
Creating an effective disaster recovery plan isn’t without its fair share of challenges. Unless every essential aspect is factored into the strategy, the enterprise will likely find it lacking when it comes time to activate the plan, warns Alan Glazer, Senior Product Manager at Hostway Services, Inc.
Must-Have Technological Aids For Real Estate Agents
Real estate agents who want to stay ahead of the herd can employ technology to help them market their business and close deals quickly. Preethy Martin, content strategist at Proptiger.com, looks at a few technological aids that every real estate agent needs be equipped with to perform optimally.
PR Checklist For 2015 To Get Back Into The Swing Of Things
Hard to believe January is over and the holidays are a distant memory; make 2015 the year you love your business back to success. Diana Ennen, President of Virtual Word Publishing, offers some tips to help you get there.
Must-Haves For Your Online Store In 2015
With continued innovation in e-commerce technologies, what should online merchants do to take advantage of such innovation to keep their online store abreast in 2015?
12 Reasons To Let Your Employees Work Remotely
Many office-based employers are granting their employees remote working privileges, allowing them to work from home for 1 or 2 days a week. Will Bridges, HR Consultant at Unum, offers 12 reasons for introducing remote working privileges.
Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR
Jack Narcotta, Devices Analyst at Technology Business Research looks at Google's recently announced calendar 4Q14 earnings.
iPhone 6 Fuels Record Growth For Apple: TBR
Jack Narcotta, Devices Analyst at Technology Business Research looks at Apple's stellar calendar 4Q14/fiscal 1Q15 earnings.
Microsoft’s Cloud-First, Mobile-First Bets To Start Paying Off: TBR
Jack Narcotta, Devices Analyst at Technology Business Research, looks at Microsoft's fiscal 2Q15/calendar 4Q14 earnings.
Savvy Sales Techniques For Startups
Even if you have come up with a winning product or service idea, it won’t bring your startup business success unless you know how to sell it. There are several sales techniques that every startup should be aware of before they enter the market.
Five Ways A Password Manager Can Make Your Life Easier
With a password manager, you just have to remember one master password, and the password manager automatically creates and manages secure passwords for all of the sites you visit. Bill Carey, Vice President of Marketing & Business Development at Siber Systems Inc. explains why one can make your life easier while keeping your accounts more secure.
How to Pick the Best POS Technology for Your SMB
How do you know which POS solution is best suited for your business? Joe Pergola, President, AccuPOS Point of Sale offers some tips to help SMBs choose the right system, the first time around.
How To Successfully Integrate Emerging E-commerce Strategies
E-commerce companies need to be at the top of their game when it comes to attracting customers and encouraging purchases. JR Reichl, Senior Director, Marketing Communications at Hostway Services, Inc. highlights some of today’s top e-commerce trends.
Afraid To Admit That You Don’t Understand Social Media?
Social media is the world’s biggest cocktail party and everyone’s there – including your competitors and your potential customers. But make sure you're aware that certain rules apply, says Marsha Friedman, CEO of EMSI Public Relations and author of “Celebritize Yourself”.
4 Tips For Food Product Label Design To Attract Customers
Designing an attractive, consistent and clear food label is the key to winning hearts. However, the job is no as easy as it sounds. With an increasing number of food products being introduced in the market, what should you do to make your food item get noticed? Emily Smith, marketing strategies associate for The Label Company offers 4 tips.
Animated Video: A Huge Draw For Marketers
Look for animated videos to continue to spring up across the web throughout 2015; this is a very exciting development for marketers and consumers alike, predicts Josh Anish of GoAnimate.
Small Business Promotion: Harmonising Your Print And Digital Campaigns
by John Sollars, managing director at StinkyInk
Print is an effective means of marketing, yet, today, many opt for digital methods of advertising. Older businesspeople pledge allegiance...
Don’t Believe Everything You’ve Heard About Selling
Martin Limbeck, “NO is Short for Next Opportunity: How Top Sales Professionals Think“ says that as a small business owner, it’s critical that you don’t fall into the trap of following the fallacies of selling or you might find yourself out of business. He explains.
Here are the seven most talked about myths of selling, along with the way it really is.
Why Training Courses Are Vital for Business Owners, Not Just Employees
You might have read information about the benefits of offering training to your employees. But business owners and directors need to undergo training too, perhaps even before they reach the point of hiring staff.
The 12 Types of Bosses And How To Deal With Them
There are 12 types of bosses, each with a different management style, says Geoffrey James, author of "Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know". And the way you deal with them is also different.
How To Make it In Mobile: New Customer Experience Research & Trends For 2015
Mobile is opening the door for designing new experiences that compliment a brand’s physical presence. According to Comrade’s User Experience Research Report findings, here are six top mobile tips and customer experience trends that companies should look out for and implement in the year ahead.
Quality, Not Quantity: 7 Tried-And-True Tools For Building Strong Customer Relationships
Advanced technology, social media, CRM software, and other tools are changing the way companies market their brand and products. While these new techniques bring their own benefits, says Gareth Cartman of Clever Little Design, there are benefits from so-called old-school approaches that still help businesses create a better connection with their customers.
Risky Business: Reasons Learning On-The-Go Doesn’t Work For Successful Startups
For most small businesses, employees do on-the-job training, but that can spell disaster for startups that need to get workers out there in a hurry, says Bruce Richards, full time trainer at Best STL.
Real Time Bidding In The European Market
Real Time Bidding (RTB) focuses on the auctioning of ad space on a per-impression basis, with the auctioning process being completed before the page is loaded, meaning the user never sees the process taking place.
Is The Customer The Most Important Person In Your Call Centre?
The Internet has given the public such power with review sites and an explosion of choice, that now your customers should be the most important people in your contact centre and your staff should do everything to make them happy, says Nichola Ansbro, Contact Centre Manager, officekitten.co.uk.
What Makes A Successful Franchisee?
Over the past decade, franchising has become a much more attractive option for young talent looking to rapidly create and grow their own businesses. But before candidates can decide if franchising is the right move for them, they must understand the skill set required to successfully run a franchise.
Coping With Late Payment – Managing Asia’s Slow Payers
In an economy where 50 per cent of exports are traded on an open account (i.e. credit terms), a rise in daily sales outstanding, or DSO, affects the cash flows of local businesses. Unfortunately, some customers often pay late. Anthony Coundouris, trade finance evangelist for ApexPeak shares a few measures suppliers can take to both improve DSO and reduce uncollectable receivables.
Holiday Marketing – Plan For Your Best Year Ever
Do your holiday marketing not only to get the sale, but more to really connect with your clients and potential clients. Diana Ennen offers some tips to master your holiday marketing.