Professionalisms
Market Like Its 1999 In 2015 – 9 Marketing Strategies That Worked Back Then...
While it is important to keep pace with technological and tactical advances, it’s also important to hang on to marketing tools that continue to prove their worth. Victoria Treyger, CMO of Kabbage looks at the those classic marketing tactics that have been working – and working well – for the past twenty-five-plus years.
Cybersecurity: What Every Small Business Owner Needs To Know
No matter how you look at it, there is a high price to pay for not protecting a company’s website and network, points out Matthew Edenhofer, Director of Information Technology, Balboa Capital.
How Small Businesses Can Grow Faster Using Business Dashboards
by Sreeram Sreenivasan, founder of Ubiq
As business owners, we need to regularly keep an eye on all the important activities and processes in our business;...
Optimizing Your Website For Better Business: Four Tips To Getting It Right
By Patrick Llewellyn, CEO of 99designs
You never get a second chance to make a first impression. While most entrepreneurs today recognize the critical role...
Building Your Brand: The Basics
Building a brand for your small business is an essential element of success, especially when you’re just starting out. Branding is how you define your business — both internally to your employees and investors, and externally to customers, the media and the world of social media, says Claire Prendergast, Director of Marketing Communications at agencyEA.
The 4-Star Turnaround: How A Struggling Island Airline Revolutionized Service
Two years ago, Air Mauritius struggled with a $30 million loss, merely average service ratings, and bad morale. Today, it's profitable again and has earned the prestigious 4-star Skytrax rating. Global service guru Ron Kaufman, who helped the airline make its dramatic culture shift, lays out some lessons all companies can learn from its example.
6 Ideas To Engage Your Customers Emotionally
When customers identify with you emotionally, you have a greater opportunity to influence them. Consider these ideas from Dianna Booher, author of "What More Can I Say?: Why Communication Fails and What to Do About It", to strengthen the emotional connection.
The Year Of Customer Delight: In 2015, Rewire Your Culture Around Service
Global service guru Ron Kaufman explains why rewiring your culture around meaningful service can create happy customers, engaged employees, and increased profitability in 2015. Here, he shares the seven rules of service leadership that will get you started.
7 Ways To Make Teamwork Work
When processes break down at the workplace, the problem is usually that there’s no system in place to help you assign tasks and hold people accountable, says Igal Hauer, CEO of Help Desk Technology Corporation. He offers seven steps that can help you improve collaboration and efficiency.
What Makes A Workplace Toxic?
Paul White, Ph.D., author of "The 5 Languages of Appreciation in the Workplace" and "Rising Above a Toxic Workplace" looks at the three core components that contribute to making a workplace "toxic" - a work environment that is unhealthy, and even dangerous, to the well-being of its employees.
Avoid These Big Mistakes When Hiring Your Next Keynote Speaker
No matter which way you lean politically, the 2012 Republican National Convention featured some disastrous public speaking. Before you book keynote speakers for your next company event, learn some lessons from what the Romney campaign did wrong.
Mapping Movement: The Growing Need For Computer And Cell Phone Forensics
Computer and cell phone forensics are becoming more mainstream, and for good reason. There’s a lot of information hiding on electronic devices these days, and that information could be the key to uncovering huge liabilities for companies and help the government solve crimes more quickly, says Jared K Stern, President/CEO at Prudent Risk.
7 Surefire Ways To Increase Sales With Autoresponders
Autoresponder emails, which are automatically triggered based on specific criteria you set, can be one of the greatest tools for building relationships and growing sales, if they are used appropriately. Here are a few types of autoresponder emails that work brilliantly at improving revenue.
Top Disaster Recovery Challenges And How To Address Them
Creating an effective disaster recovery plan isn’t without its fair share of challenges. Unless every essential aspect is factored into the strategy, the enterprise will likely find it lacking when it comes time to activate the plan, warns Alan Glazer, Senior Product Manager at Hostway Services, Inc.
Must-Have Technological Aids For Real Estate Agents
Real estate agents who want to stay ahead of the herd can employ technology to help them market their business and close deals quickly. Preethy Martin, content strategist at Proptiger.com, looks at a few technological aids that every real estate agent needs be equipped with to perform optimally.
PR Checklist For 2015 To Get Back Into The Swing Of Things
Hard to believe January is over and the holidays are a distant memory; make 2015 the year you love your business back to success. Diana Ennen, President of Virtual Word Publishing, offers some tips to help you get there.
Must-Haves For Your Online Store In 2015
With continued innovation in e-commerce technologies, what should online merchants do to take advantage of such innovation to keep their online store abreast in 2015?
12 Reasons To Let Your Employees Work Remotely
Many office-based employers are granting their employees remote working privileges, allowing them to work from home for 1 or 2 days a week. Will Bridges, HR Consultant at Unum, offers 12 reasons for introducing remote working privileges.
Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR
Jack Narcotta, Devices Analyst at Technology Business Research looks at Google's recently announced calendar 4Q14 earnings.
iPhone 6 Fuels Record Growth For Apple: TBR
Jack Narcotta, Devices Analyst at Technology Business Research looks at Apple's stellar calendar 4Q14/fiscal 1Q15 earnings.
Microsoft’s Cloud-First, Mobile-First Bets To Start Paying Off: TBR
Jack Narcotta, Devices Analyst at Technology Business Research, looks at Microsoft's fiscal 2Q15/calendar 4Q14 earnings.
Savvy Sales Techniques For Startups
Even if you have come up with a winning product or service idea, it won’t bring your startup business success unless you know how to sell it. There are several sales techniques that every startup should be aware of before they enter the market.
Five Ways A Password Manager Can Make Your Life Easier
With a password manager, you just have to remember one master password, and the password manager automatically creates and manages secure passwords for all of the sites you visit. Bill Carey, Vice President of Marketing & Business Development at Siber Systems Inc. explains why one can make your life easier while keeping your accounts more secure.
How to Pick the Best POS Technology for Your SMB
How do you know which POS solution is best suited for your business? Joe Pergola, President, AccuPOS Point of Sale offers some tips to help SMBs choose the right system, the first time around.
How To Successfully Integrate Emerging E-commerce Strategies
E-commerce companies need to be at the top of their game when it comes to attracting customers and encouraging purchases. JR Reichl, Senior Director, Marketing Communications at Hostway Services, Inc. highlights some of today’s top e-commerce trends.
Afraid To Admit That You Don’t Understand Social Media?
Social media is the world’s biggest cocktail party and everyone’s there – including your competitors and your potential customers. But make sure you're aware that certain rules apply, says Marsha Friedman, CEO of EMSI Public Relations and author of “Celebritize Yourself”.
4 Tips For Food Product Label Design To Attract Customers
Designing an attractive, consistent and clear food label is the key to winning hearts. However, the job is no as easy as it sounds. With an increasing number of food products being introduced in the market, what should you do to make your food item get noticed? Emily Smith, marketing strategies associate for The Label Company offers 4 tips.
Animated Video: A Huge Draw For Marketers
Look for animated videos to continue to spring up across the web throughout 2015; this is a very exciting development for marketers and consumers alike, predicts Josh Anish of GoAnimate.
Small Business Promotion: Harmonising Your Print And Digital Campaigns
by John Sollars, managing director at StinkyInk
Print is an effective means of marketing, yet, today, many opt for digital methods of advertising. Older businesspeople pledge allegiance...
Don’t Believe Everything You’ve Heard About Selling
Martin Limbeck, “NO is Short for Next Opportunity: How Top Sales Professionals Think“ says that as a small business owner, it’s critical that you don’t fall into the trap of following the fallacies of selling or you might find yourself out of business. He explains.
Here are the seven most talked about myths of selling, along with the way it really is.