Professionalisms
4 Steps To Register A Trademark In India – The Fast And Cost Effective...
While the Indian Trademark Office has been constantly trying to complete the mammoth task of clearing several thousands of trademark applications pending before it at various stages of prosecution, Raja Selvam, Managing Attorney with Selvam and Selvam shares four steps that would help you to protect your trademark in India quickly and cost-effectively.
Developing The Ideal Client Relationship
In order to develop and maintain effective relationships you must recognize the importance of clear communication, trust, and a balanced equilibrium of closeness and professionalism, argues Lewis Robinson.
Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars
Sponsored poolfunding brings competitors together to share in both advertising spend and exposure by pooling their advertising investments to multiply their exposure, build substantial brand recognition, and generate solid business leads. Angela Stringfellow, Startup Advisor for 25K Startups, explains more.
6 Critical Employee Retention Mistakes To Avoid
Employee turnover is a serious cost most companies are usually worried about. Let’s have a look at some of those critical employee retention mistakes that an employer must avoid.
The Importance Of Cultural Understanding In Business
Cultural understanding is incredibly important for enterprise owners wanting to improve their footprint or increase worldwide sales. It is also significant for aspiring entrepreneurs that have a desire to succeed on a global scale.
A Place To Call Your Own: Building Your Brand’s Vertical Social Network
Social networks have gained genuine power as a marketing tool for businesses looking to increase their reach, traffic and leads. Here are some reasons why you should create a “vertical” social network for your brand.
3 Elements To Ensuring PCI Compliance
Depending on what industry you’re in, your businesses may be under legal obligation to ensure its corporate information, as well as its customer data, remains secure, says Nikole Haiar, Director of Marketing at Hostway Services, Inc.
7 Tips To Spot A Sales Superstar During Interviews
CEO of Peak Sales Recruiting Eliot Burdett explains how to test the candidate across the table to see if they possess certain innate personality traits that predisposes them to being a good salesperson.
Get Paid Faster: Tips To Collect Before The Due
One of the biggest mistakes a company routinely makes is waiting until a bill is past due to begin collection efforts. Todd McDaniel, Vice President at Dynavistics Inc., offers some advice on how to begin collection efforts before the due date.
How To Use Your Small Business Marketing Budget To Deliver Big ROI
Leverage on the reach of internet to spread word around about your business. If you are a small business owner with limited budget then this should be your go to medium for marketing your product or service, argues Azhar Katib, founder of WebSell Solutions Ptd Ltd.
How To Design A Logo That Looks Great Online
Whether you just launched a new website, or are looking to give your online presence a more professional look, Vice President of Marketing for LogoMix, Dena Enos shares 4 tips for designing a logo that looks great online, no matter what the platform.
HR Tips And Options For A Growing Start-Up
Human resources can be an intimidating thing for a fast growing start-up business. Amy Klimek, VP of Human Resources for ZipRecruiter discusses some tips to successfully deliver HR - or HR services - within a start-up firm, along with ways to reduce its cost.
5 Tips For Spring Cleaning Your Small Business
It’s that time of year again, and even though the word “business” may not come to mind when talk about spring cleaning — it should. There are a lot of great ways SMBs can benefit from a small organizational facelift. Evan Singer, General Manager for SmartBiz, shares some of them.
Do Your Customers Suffer From Buyer’s Remorse? Here’s What to Do If the...
Everyone knows that buyer's remorse is bad news for your company's profits, customer retention, and reputation — but you may not know how to effectively combat it.
Here, Jeff Sauro shares six tactics that will help you turn the tide.
How Loyal Are Your Customers? Six Tips For Measuring This Crucial “Growth Predictor”
Your customers may love you, but do you really know what that means for your business? Jeff Sauro explains how to measure customer loyalty — and how to use what you find to gauge the health of your company.
Ten Connecting Conversations That Help THIRTEENERS Succeed
What makes a company considered to be one of the THIRTEENERS — the 13 percent of companies that successfully execute their strategy — so different? According to Daniel F. Prosser, it's a powerful sense of connectedness... and that connectedness happens through the conversations that take place every day.
7 Tools To Motivate Sales Reps For 2nd Quarter Success
CEO of Peak Sales Recruiting Eliot Burdett explains how to put employees in a position to succeed and lead a second quarter comeback.
5 Tips For Millennial Entrepreneurs To Secure Financing
In order for entrepreneurs to grow business and and flourish financially, there are universal truths about lending that millennials need to know. Evan Singer, General Manager for SmartBiz shares 5 tips that apply to this creative generation - and every small business owner, no matter what their age.
Make ‘Em Say Wow: 11 Tips For Building A Strong Service Team
Does your team really make service a priority? Ron Kaufman provides advice on what you can do right now to start developing a strong service team — and happier customers.
The How, Why And When Of Website A/B Testing
Whenever new content is added or adjusted on your website, it is critical to ensure that new features work appropriately and information is displayed as planned. One way to help guarantee the functionality of a webpage is with A/B testing, says Alison Brehme, senior online marketing manager at Hostway Services, Inc.
Three Big Mistakes Companies Make With Their Customer-Facing Employees
When you need a sleek, compelling way to attract customers, your marketing team can deliver. But if they aren't factoring in the customer feedback they receive from your sales team, it could all be for naught. Michael Houlihan and Bonnie Harvey
explain why pigeonholing your salespeople is a big mistake.
Profiting From Resentment: How To Measure And Neutralize The “Bad Profits” That Drive Customers...
Nobody likes to pay for a subpar or overpriced product or for less-than-impressive service. When one of your customers is forced to do so anyway, you're making bad profits—and they may come back to bite you later. Jeff Sauro explains how your organization should handle them.
The Friend Zone – The Dangers Of Treating Employees Like Pals
While we have to be in tune with our employees’ personal lives, we also have to be equally aware of the drawbacks of the friendships that develop among key executives and their employees that can negatively impact business and professionalism, says executive leadership advisor Brian Fielkow.
6 Ways To Form Winning Business Relationships
A dissatisfied customer can cost your business more than revenue — it can damage your reputation. Jacqueline Whitmore, author of “Poised for Success: Mastering the Four Qualities That Distinguish Outstanding Professionals” shares six simple yet powerful business principles that will help you win relationships and earn repeat business.
Save Money With Tech Tax Incentives
by Stephen Fontenot, Marketing Communications Specialist at Hostway Services, Inc.
It’s that time of year again: Businesses and individuals alike are gathering their financial information...
7 Critical Questions To Ask Before Buying A Business
If you are seriously considering purchasing a business then you need to make sure you have as much information as possible before the final purchase. Andrew Cagnetta, CEO of Transworld Business Advisors recommends that you ask these questions.
5 Ways To Be A Leader In Social Commerce
In an age where consumers’ online attention spans are somewhere around 8 seconds, businesses must adapt quickly to keep up with the changing landscape. Tal Segalov, CTO & co-founder of Mintigo shares five key ways they can establish themselves as leaders in a social commerce revolution.
8 Scientific Steps For Hiring The Best Salesperson
CEO of Peak Sales Recruiting Eliot Burdett explains that a scientific approach is essential and why going with gut instinct is a recipe for disaster.
Choosing The Right Mobile Application Architecture
Nuno Pereira, Director APAC of OutSystems highlights four questions you should be asking when deciding on the right Mobile Application Architecture.
How Employers Use Social Media To Screen Applicants (And Why They Should Change Their...
Job applicants aren't the only ones who need to be careful about how they use social media during their job search. Indeed, Michael Klazema argues that employers also need to be cautious when deciding to take social profiles into consideration while making hiring decisions.