Professionalisms
Lessons From Conducting A Webinar For Our Business
While at the outset webinars seem no different from the other forms of content and video marketing, there are some inherent advantages and challenges in organizing one, says Anand Srinivasan, founder of LeadJoint.com. if you are a marketer looking to start your own webinar, he shares some things to remember and take note of.
Proper Due Diligence: The “Other” List
The task of vetting a business prior to a potential purchase is referred to as due diligence. The safest practice is to compile a comprehensive checklist applicable to the type of business and intentions behind buying it. Al Fialkovich, Managing Director at Transworld Business Advisors, offerse five rules for any investor to follow.
Your Online Forms Can Unlock The Key To Conversions
If you’re a marketer, you live and breathe conversion rates. Understanding the conversion rates of your online forms is absolutely critical, says Chad Reid, Director of Communications for JotForm, who shares some ideas how to make yours into money-making machines.
Start-up Tips: Identifying Intellectual Property, Simplified
Intellectual Property, simply put, is a creation of the mind that’s unique. It could range from a book that you’ve written to making the machine that cuts the tree to make the paper more effective. You can’t protect the idea of both but you can find ways under the law to protect what you do with those ideas. Navarre Roy is a Senior Associate with Selvam and Selvam explains the kinds of IP protection a startup may want to seek.
Shrewd Ideas For Effective Web Design
Effective web design can make or break your company’s efforts to find new customers. Consider investing in web design to increase sales for your business. Here's some advice.
How To Enrol Your Sales Team In The All Important Collections Process
Historically, the interaction between the credit collections department and the sales team has been an adversarial relationship. Todd McDaniel, Vice President at Dynavistics Inc. says it is important that both work together on collections so that a business will see great improvements in consistent cash flow.
Protecting And Recovering Your SMB’s Data – Six Tips
Small and medium-sized businesses are typically inundated with data, despite their smaller size. Since it’s vitally important, data should be protected and properly managed. David Zimmerman, CEO of data recovery services provider LC Technology International offers six tips for SMBs that want to keep their data intact, avoid potential loss, and recover quickly in the case of a problem.
Making Social Media Work For SMEs
Without the large dedicated digital and social media team that many large brands have, social media can seem daunting for smaller businesses. However, a few simple tips can generate results for SMEs that invest the necessary time and effort. Dr. Karen M. Reddington, president, FedEx Express Asia Pacific, shares some of them.
Email Marketing Best Practices To Reduce Unsubscribes
Higher rates of unsubscription can prove disastrous for companies. Fayez Mohamood is cofounder and CEO of Bluecore, offers several best practices companies should be using to reduce unsubscribes and improve their email marketing.
Addressing Common Enterprise Application Pain Points
In the current business environment, applications are everything. Employees use a slew of apps — from those involving resource and customer relationship management to those for the financial and human resources departments — in order to complete their mission-critical tasks. However, when it comes to these important applications, many companies run into their fair share of problems, says John Enright, General Manager of Web and Application Services at Hostway Services, Inc.
ESOP Fables: Reviewing The Myths And Facts About Employee Stock Ownership Plans
Employee stock ownership plans (ESOPs) can be an attractive way for an owner to sell a company and for employees to gain an ownership stake. Timothy L. Stewart and Bryan Browning discusses some of the most common myths associated with ESOPs.
4 Steps To Register A Trademark In India – The Fast And Cost Effective...
While the Indian Trademark Office has been constantly trying to complete the mammoth task of clearing several thousands of trademark applications pending before it at various stages of prosecution, Raja Selvam, Managing Attorney with Selvam and Selvam shares four steps that would help you to protect your trademark in India quickly and cost-effectively.
Developing The Ideal Client Relationship
In order to develop and maintain effective relationships you must recognize the importance of clear communication, trust, and a balanced equilibrium of closeness and professionalism, argues Lewis Robinson.
Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars
Sponsored poolfunding brings competitors together to share in both advertising spend and exposure by pooling their advertising investments to multiply their exposure, build substantial brand recognition, and generate solid business leads. Angela Stringfellow, Startup Advisor for 25K Startups, explains more.
6 Critical Employee Retention Mistakes To Avoid
Employee turnover is a serious cost most companies are usually worried about. Let’s have a look at some of those critical employee retention mistakes that an employer must avoid.
The Importance Of Cultural Understanding In Business
Cultural understanding is incredibly important for enterprise owners wanting to improve their footprint or increase worldwide sales. It is also significant for aspiring entrepreneurs that have a desire to succeed on a global scale.
A Place To Call Your Own: Building Your Brand’s Vertical Social Network
Social networks have gained genuine power as a marketing tool for businesses looking to increase their reach, traffic and leads. Here are some reasons why you should create a “vertical” social network for your brand.
3 Elements To Ensuring PCI Compliance
Depending on what industry you’re in, your businesses may be under legal obligation to ensure its corporate information, as well as its customer data, remains secure, says Nikole Haiar, Director of Marketing at Hostway Services, Inc.
7 Tips To Spot A Sales Superstar During Interviews
CEO of Peak Sales Recruiting Eliot Burdett explains how to test the candidate across the table to see if they possess certain innate personality traits that predisposes them to being a good salesperson.
Get Paid Faster: Tips To Collect Before The Due
One of the biggest mistakes a company routinely makes is waiting until a bill is past due to begin collection efforts. Todd McDaniel, Vice President at Dynavistics Inc., offers some advice on how to begin collection efforts before the due date.
How To Use Your Small Business Marketing Budget To Deliver Big ROI
Leverage on the reach of internet to spread word around about your business. If you are a small business owner with limited budget then this should be your go to medium for marketing your product or service, argues Azhar Katib, founder of WebSell Solutions Ptd Ltd.
How To Design A Logo That Looks Great Online
Whether you just launched a new website, or are looking to give your online presence a more professional look, Vice President of Marketing for LogoMix, Dena Enos shares 4 tips for designing a logo that looks great online, no matter what the platform.
HR Tips And Options For A Growing Start-Up
Human resources can be an intimidating thing for a fast growing start-up business. Amy Klimek, VP of Human Resources for ZipRecruiter discusses some tips to successfully deliver HR - or HR services - within a start-up firm, along with ways to reduce its cost.
5 Tips For Spring Cleaning Your Small Business
It’s that time of year again, and even though the word “business” may not come to mind when talk about spring cleaning — it should. There are a lot of great ways SMBs can benefit from a small organizational facelift. Evan Singer, General Manager for SmartBiz, shares some of them.
Do Your Customers Suffer From Buyer’s Remorse? Here’s What to Do If the...
Everyone knows that buyer's remorse is bad news for your company's profits, customer retention, and reputation — but you may not know how to effectively combat it.
Here, Jeff Sauro shares six tactics that will help you turn the tide.
How Loyal Are Your Customers? Six Tips For Measuring This Crucial “Growth Predictor”
Your customers may love you, but do you really know what that means for your business? Jeff Sauro explains how to measure customer loyalty — and how to use what you find to gauge the health of your company.
Ten Connecting Conversations That Help THIRTEENERS Succeed
What makes a company considered to be one of the THIRTEENERS — the 13 percent of companies that successfully execute their strategy — so different? According to Daniel F. Prosser, it's a powerful sense of connectedness... and that connectedness happens through the conversations that take place every day.
7 Tools To Motivate Sales Reps For 2nd Quarter Success
CEO of Peak Sales Recruiting Eliot Burdett explains how to put employees in a position to succeed and lead a second quarter comeback.
5 Tips For Millennial Entrepreneurs To Secure Financing
In order for entrepreneurs to grow business and and flourish financially, there are universal truths about lending that millennials need to know. Evan Singer, General Manager for SmartBiz shares 5 tips that apply to this creative generation - and every small business owner, no matter what their age.
Make ‘Em Say Wow: 11 Tips For Building A Strong Service Team
Does your team really make service a priority? Ron Kaufman provides advice on what you can do right now to start developing a strong service team — and happier customers.