Professionalisms
Mobile Magic: Leveraging The Power Of Text Message Marketing
When you think of text messaging, you probably don’t think of advertising. But, many marketers have figured out that sending ads via text is wildly effective. Jason Hall, CEO of My Local WiFi shares why, and how to get started doing it in your own business.
Five Tips For Startups To Reduce Customer Churn
Finding new customers costs time and money. But too many companies, including startups, focus almost exclusively on finding new customers instead of fighting churn, says John Rode, Senior Director of Demand Gen at Preact. He offers these five ways to reduce customer turnover.
4 Ways To Reduce The Risk Of Injury In Your Workplace
No matter how safe you your workplace is, there is always room for improvement. Here are a few quick tips you can implement before you get the experts in.
Overcoming The Top 4 iBeacon Liabilities
Influencing shoppers when they are close enough to respond is the key to any proximity marketing effort. Because the beacon approach to proximity marketing has so many moving parts, awareness of the inherent problems is essential to prevent massive disappointment, says Alex Romanov, CEO of iSIGN Media.
Top 10 Reasons For Intranet Failure – And How To Prevent It From Happening...
There are plenty of reasons why intranets fail, and understanding them up front is critical to ensuring your company’s deployment doesn’t meet the same fate. Tim Eisenhauer, President of Axero Solutions shares the 10 most common and how to avoid them to ensure you get the best value, benefit and ROI from your intranet.
Divide And Conquer: Seven Good Reasons To Segment Your Customers
By grouping your customers into segments that share certain characteristics, you'll not only gain a better understanding of current customer demographics; you'll also discover hitherto-untapped opportunities for better marketing and product development, says Jeff Sauro, author of "Customer Analytics For Dummies". He gives seven reasons why.
Top Tips To Run ‘Live Chat’ On Your e-Commerce Site
In this age of WhatsApp and Facebook Messenger, it seems natural that companies should also run live chat on their websites as a quicker and easier way for customers to interact and get answers. But Nichola Ansbro, contact centre manager at officekitten.co.uk says if live chat something you’re considering for your site, you may want to get a few things in place first.
Getting ‘Fashion Forward’ On Customs
Fashion is a global business, and the world is a burgeoning marketplace. However, whether it’s sourcing, manufacturing or selling fashion items internationally, getting smart on customs can make or break a budding empire. David L. Cunningham Jr., Chief Operating Officer, FedEx Express shares some tips on navigating customs.
5 Things Businesses Should Do Now To Ensure 2015 Success
With the end of the 2015 fiscal year nearing, businesses may be reviewing their consolidated revenues and thinking of ways they can increase their profit margin as they enter the new fiscal year or second-half of the calendar year. Here are five tips that every business should focus on when finishing the year out strong.
10 Ways To Be More Likeable At Work
Being good at what you do is obviously important, but being liked by your coworkers, colleagues and clients is just as important. Jacqueline Whitmore, author of “Poised for Success: Mastering the Four Qualities That Distinguish Outstanding Professionals” 10 tips to be more likeable at work.
5 Things To Do To Make Sure Your First Hire Is A Good One
Perhaps almost as exciting as starting a new business is making your first hire, so the last thing you want to do is have it all go wrong by hiring someone who’s a bad fit. Andy Roe, General Manager of SurePayroll, Inc. shares some of the ways you can ensure your first hire is a good one.
Six Components Of A Positive Workplace Culture — And Why Your Company Needs One
A positive company culture is quickly becoming a must-have for millennials who are entering the job market. Here, Michael Houlihan and Bonnie Harvey share how to create this environment and explain why more fun can actually mean more funds.
International Business Do’s And Don’ts
Before you travel overseas for business, it’s smart to know a little something about that country’s culture, especially business culture. When you know you’re going to be doing business in another country, you should spend some time on the Internet learning the basic do’s and don’ts for the specific country to which you’ll be travelling, advises Scott Girard Jr, co-author of "International Business Basics: Learn What You Need in 2 Hours".
Marketing Budget Allocation For Small Businesses
While word of mouth referrals continue to be the number one source of new business for a lot of local operators, customers today perform a lot of due diligence before hiring a provider. Jay Barnett, owner-operator of Priority Floor Care shares his experience on using SEO and PPC advertising for his business.
Avoid Sales Limbo And Start Targeting The Real Decision Makers
In B2B sales, figuring out who makes the final call is a critical first step in the sales process. Stephen Kurtz, CEO of MuscleSound shares how you can identify the people you actually need to impress by taking these six steps.
Book Marketing – What Can A PR Pro Do For You
One area that PR pros particularly excel at is helping authors with book marketing. As servants of the all-important book launch, PR professionals tie up every loose end to ensure an author’s writing gets the recognition it deserves, says Diana Ennen, President of Virtual Word Publishing.
Steps For Managing And Avoiding Office Politics
Whether your workplace seems more like the set of Game of Thrones than a functioning business or has a fairly good organisational culture, office politics is something that most people will encounter throughout their professional life. Here are three strategies you can put into place to stay out of the politics and get the job done without getting your colleagues or staff offside.
The Apparent Benefits Of Taking Your Business Online
The rapid rise of sites like eBay and Amazon have knocked down traditional sellers, but this is not just limited to ecommerce sites, other small to medium sized companies have also successfully established their online presence to fruition. Simon Horton, founder of ShopIntegrator.com, outlines a few reasons why your business should have online roots.
Business Dining Tips
What can a talented and experienced employee do to improve their atrocious table manners? Jacqueline Whitmore, author of “Poised for Success: Mastering the Four Qualities That Distinguish Outstanding Professionals” offers some food for thought.
Lessons From Conducting A Webinar For Our Business
While at the outset webinars seem no different from the other forms of content and video marketing, there are some inherent advantages and challenges in organizing one, says Anand Srinivasan, founder of LeadJoint.com. if you are a marketer looking to start your own webinar, he shares some things to remember and take note of.
Proper Due Diligence: The “Other” List
The task of vetting a business prior to a potential purchase is referred to as due diligence. The safest practice is to compile a comprehensive checklist applicable to the type of business and intentions behind buying it. Al Fialkovich, Managing Director at Transworld Business Advisors, offerse five rules for any investor to follow.
Your Online Forms Can Unlock The Key To Conversions
If you’re a marketer, you live and breathe conversion rates. Understanding the conversion rates of your online forms is absolutely critical, says Chad Reid, Director of Communications for JotForm, who shares some ideas how to make yours into money-making machines.
Start-up Tips: Identifying Intellectual Property, Simplified
Intellectual Property, simply put, is a creation of the mind that’s unique. It could range from a book that you’ve written to making the machine that cuts the tree to make the paper more effective. You can’t protect the idea of both but you can find ways under the law to protect what you do with those ideas. Navarre Roy is a Senior Associate with Selvam and Selvam explains the kinds of IP protection a startup may want to seek.
Shrewd Ideas For Effective Web Design
Effective web design can make or break your company’s efforts to find new customers. Consider investing in web design to increase sales for your business. Here's some advice.
How To Enrol Your Sales Team In The All Important Collections Process
Historically, the interaction between the credit collections department and the sales team has been an adversarial relationship. Todd McDaniel, Vice President at Dynavistics Inc. says it is important that both work together on collections so that a business will see great improvements in consistent cash flow.
Protecting And Recovering Your SMB’s Data – Six Tips
Small and medium-sized businesses are typically inundated with data, despite their smaller size. Since it’s vitally important, data should be protected and properly managed. David Zimmerman, CEO of data recovery services provider LC Technology International offers six tips for SMBs that want to keep their data intact, avoid potential loss, and recover quickly in the case of a problem.
Making Social Media Work For SMEs
Without the large dedicated digital and social media team that many large brands have, social media can seem daunting for smaller businesses. However, a few simple tips can generate results for SMEs that invest the necessary time and effort. Dr. Karen M. Reddington, president, FedEx Express Asia Pacific, shares some of them.
Email Marketing Best Practices To Reduce Unsubscribes
Higher rates of unsubscription can prove disastrous for companies. Fayez Mohamood is cofounder and CEO of Bluecore, offers several best practices companies should be using to reduce unsubscribes and improve their email marketing.
Addressing Common Enterprise Application Pain Points
In the current business environment, applications are everything. Employees use a slew of apps — from those involving resource and customer relationship management to those for the financial and human resources departments — in order to complete their mission-critical tasks. However, when it comes to these important applications, many companies run into their fair share of problems, says John Enright, General Manager of Web and Application Services at Hostway Services, Inc.
ESOP Fables: Reviewing The Myths And Facts About Employee Stock Ownership Plans
Employee stock ownership plans (ESOPs) can be an attractive way for an owner to sell a company and for employees to gain an ownership stake. Timothy L. Stewart and Bryan Browning discusses some of the most common myths associated with ESOPs.