Professionalisms
Keeping Main Street Safe: Top Tips To Help Small Businesses During Busy Tourism Season
With the summer tourism season upon us, Main Street businesses need to be diligent about keeping their stores and shoppers safe, while at the same time driving revenue during the hot season for tourism, says Rohit Prakash, CEO and co-founder of Townsquared. He shares a few tips learned from various neighborhood business owners.
Mobilization And Personalization: What E-Commerce Customers Want
In today’s landscape, it can be challenging to ascertain what a brand’s consumer base wants, especially on e-commerce. Stephen Fontenot, Marketing Communications Specialist at Hostway Services, Inc. looks at some of the trends that may give a clue.
When To Consider Direct Mail Marketing
Courtney Tobe, Marketing Manager of Tobe Direct says that direct mail marketing still has a place in modern marketing. She shares a few specific examples of how direct mail marketing can boost a small company’s ability to generate leads and retain customers.
Accounts Receivable Metrics You Should Be Tracking
by Todd McDaniel, Vice President at Dynavistics Inc.
Collecting debt from clients can often be a difficult task. No matter what you do, it is...
6 Tactics To Overcome Counter Offers When Sales Recruiting
CEO of Peak Sales Recruiting Eliot Burdett explains how to mitigate risk when recruiting sales talent that may be susceptible to counter offers.
5 Privacy Tips For Startups
Many startups have learned that being young and small does not keep them off the radar screens of privacy regulators, and they can be vulnerable to costly investigations. Janis Kestenbaum, a partner in Perkins Coie, says they can avoid serious problems down the road if they follow a few basic steps.
Primal Teams: Defying The Modern Myths Of Business Leadership
The practices of most teams contradict basic human nature. There’s a better way. It is better to build teams that nurture the human spirit and thereby spark the sharpness and creativity that lead to unprecedented levels of performance, says Jackie Barretta, author of “Primal Teams” . She shares some of the ways primal teams literally defy the myths of modern business.
Tips For Sustaining Overnight Success
Sustained results can’t stem from a single individual thinking and acting as a Lone Ranger. Rather, strategic leaders understand that while long-lasting success might originate from a single individual it gains momentum through a multitude of followers who become true believers in the cause, says Aaron K. Olson and Keith Simerson, co-authors of "Leading with Strategic Thinking".
The Holy Grail Of Content Marketing – And When To Recommend It
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. But Tanya Hall, CEO of Greenleaf Book Group says conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.
7 Networking Archetypes And Which One Are You?
Networking events can draw a lot of different personality types. However, because of the apprehension and anxiety of meeting new people, certain personality traits are often exacerbated at networking events and they can manifest themselves into something that is pronounced and as clear as day. Kara Ronin, international business etiquette expert and founder of Executive Impressions explains the 7 archetypes.
Eight Ways Customer Analytics Can Give Your Company A Competitive Edge
In the 21st century economy, your company won't gain a competitive edge through guesswork or hunches — your decisions must be made based on numbers. Jeff Sauro explains why a solid grasp of customer analytics is no longer optional — and lays out eight ways it can help your company.
Mobile Magic: Leveraging The Power Of Text Message Marketing
When you think of text messaging, you probably don’t think of advertising. But, many marketers have figured out that sending ads via text is wildly effective. Jason Hall, CEO of My Local WiFi shares why, and how to get started doing it in your own business.
Five Tips For Startups To Reduce Customer Churn
Finding new customers costs time and money. But too many companies, including startups, focus almost exclusively on finding new customers instead of fighting churn, says John Rode, Senior Director of Demand Gen at Preact. He offers these five ways to reduce customer turnover.
4 Ways To Reduce The Risk Of Injury In Your Workplace
No matter how safe you your workplace is, there is always room for improvement. Here are a few quick tips you can implement before you get the experts in.
Overcoming The Top 4 iBeacon Liabilities
Influencing shoppers when they are close enough to respond is the key to any proximity marketing effort. Because the beacon approach to proximity marketing has so many moving parts, awareness of the inherent problems is essential to prevent massive disappointment, says Alex Romanov, CEO of iSIGN Media.
Top 10 Reasons For Intranet Failure – And How To Prevent It From Happening...
There are plenty of reasons why intranets fail, and understanding them up front is critical to ensuring your company’s deployment doesn’t meet the same fate. Tim Eisenhauer, President of Axero Solutions shares the 10 most common and how to avoid them to ensure you get the best value, benefit and ROI from your intranet.
Divide And Conquer: Seven Good Reasons To Segment Your Customers
By grouping your customers into segments that share certain characteristics, you'll not only gain a better understanding of current customer demographics; you'll also discover hitherto-untapped opportunities for better marketing and product development, says Jeff Sauro, author of "Customer Analytics For Dummies". He gives seven reasons why.
Top Tips To Run ‘Live Chat’ On Your e-Commerce Site
In this age of WhatsApp and Facebook Messenger, it seems natural that companies should also run live chat on their websites as a quicker and easier way for customers to interact and get answers. But Nichola Ansbro, contact centre manager at officekitten.co.uk says if live chat something you’re considering for your site, you may want to get a few things in place first.
Getting ‘Fashion Forward’ On Customs
Fashion is a global business, and the world is a burgeoning marketplace. However, whether it’s sourcing, manufacturing or selling fashion items internationally, getting smart on customs can make or break a budding empire. David L. Cunningham Jr., Chief Operating Officer, FedEx Express shares some tips on navigating customs.
5 Things Businesses Should Do Now To Ensure 2015 Success
With the end of the 2015 fiscal year nearing, businesses may be reviewing their consolidated revenues and thinking of ways they can increase their profit margin as they enter the new fiscal year or second-half of the calendar year. Here are five tips that every business should focus on when finishing the year out strong.
10 Ways To Be More Likeable At Work
Being good at what you do is obviously important, but being liked by your coworkers, colleagues and clients is just as important. Jacqueline Whitmore, author of “Poised for Success: Mastering the Four Qualities That Distinguish Outstanding Professionals” 10 tips to be more likeable at work.
5 Things To Do To Make Sure Your First Hire Is A Good One
Perhaps almost as exciting as starting a new business is making your first hire, so the last thing you want to do is have it all go wrong by hiring someone who’s a bad fit. Andy Roe, General Manager of SurePayroll, Inc. shares some of the ways you can ensure your first hire is a good one.
Six Components Of A Positive Workplace Culture — And Why Your Company Needs One
A positive company culture is quickly becoming a must-have for millennials who are entering the job market. Here, Michael Houlihan and Bonnie Harvey share how to create this environment and explain why more fun can actually mean more funds.
International Business Do’s And Don’ts
Before you travel overseas for business, it’s smart to know a little something about that country’s culture, especially business culture. When you know you’re going to be doing business in another country, you should spend some time on the Internet learning the basic do’s and don’ts for the specific country to which you’ll be travelling, advises Scott Girard Jr, co-author of "International Business Basics: Learn What You Need in 2 Hours".
Marketing Budget Allocation For Small Businesses
While word of mouth referrals continue to be the number one source of new business for a lot of local operators, customers today perform a lot of due diligence before hiring a provider. Jay Barnett, owner-operator of Priority Floor Care shares his experience on using SEO and PPC advertising for his business.
Avoid Sales Limbo And Start Targeting The Real Decision Makers
In B2B sales, figuring out who makes the final call is a critical first step in the sales process. Stephen Kurtz, CEO of MuscleSound shares how you can identify the people you actually need to impress by taking these six steps.
Book Marketing – What Can A PR Pro Do For You
One area that PR pros particularly excel at is helping authors with book marketing. As servants of the all-important book launch, PR professionals tie up every loose end to ensure an author’s writing gets the recognition it deserves, says Diana Ennen, President of Virtual Word Publishing.
Steps For Managing And Avoiding Office Politics
Whether your workplace seems more like the set of Game of Thrones than a functioning business or has a fairly good organisational culture, office politics is something that most people will encounter throughout their professional life. Here are three strategies you can put into place to stay out of the politics and get the job done without getting your colleagues or staff offside.
The Apparent Benefits Of Taking Your Business Online
The rapid rise of sites like eBay and Amazon have knocked down traditional sellers, but this is not just limited to ecommerce sites, other small to medium sized companies have also successfully established their online presence to fruition. Simon Horton, founder of ShopIntegrator.com, outlines a few reasons why your business should have online roots.
Business Dining Tips
What can a talented and experienced employee do to improve their atrocious table manners? Jacqueline Whitmore, author of “Poised for Success: Mastering the Four Qualities That Distinguish Outstanding Professionals” offers some food for thought.