Professionalisms
Three Retail Trends This 2015 Holiday Season
Retailers are already busy prepping for the holiday season. Jake Gasaway, co-founder of Stitch Labs looks at three trends that will affect retail as consumers start shopping.
User Experience Is The Only Experience That Matters
A quality user experience is at the core of any good product, yet it so often falls by the wayside as developers continue adding unnecessary bells and whistles, weighing down the product with features that no one asked for, says Q Manning, CEO of Rocksauce Studios.
Corporation or LLC? Business Organizations for Tech Startups.
One of the first actions you will take with your startup is to organize your company a separate legal entity to protect yourself from personal liability for the company’s debts. Celina Kirchner, associate at Michelman & Robinson LLP examines five major areas you should consider when deciding between a Corporation and a Limited Liability Company.
The Battle For Your Marketing Dollars: PPC Or SEO – Or Both?
Many small businesses began to move their marketing budgets away from SEO and towards PPC advertising when they fully bought the line that SEO was dead. But Jerome Swanson of Titan Digital says SEO is not dead - it was still essential to good website ranking and traffic generation.
Mixing The Perfect Sales Cocktail
Whether you’re a career sales professional or just starting your first sales job, being a good salesperson can be frustrating and complex. Anthony Caliendo, author of "The Sales Assassin: Master Your Black Belt in Sales", shares some techniques that get you in front of your potential customer, make you likable and above all, persuasive.
Adapt Your Sales Pitch To Increase Profits
Creating different pitches for varying personalities is synonymous with finding the correctly fitting shoe; when the two match, there is a confidence that a good decision is being made, says Cameron Johsnon.
Why Netflix Is Winning The Big Data Game
The success of Netflix can be attributed to business intelligence principles and metrics. Rob Nelson, founder and CEO at Grow, shares three ways Netflix uses data - and how you can apply their big data methods to your own business strategy and company scoreboard.
Is Your Brand Hitting The Mark?
In addition to addressing the needs of loyal customers, your brand should also have the capacity to attract new clients. In the e-commerce industry in particular, much of these efforts will hinge upon a robust online presence that ensures your brand is where your customers are, says JR Reichl, Senior Director, Marketing Communications at Hostway Services, Inc.
Seasonal Collections Tips For The Dog Days Of Summer
With the changing of the seasons, your collection strategies may need to be changed. The time of year can alter how apt and able your customers are to pay you, says Todd McDaniel, Vice President at Dynavistics Inc.
Making Collaboration A Win-Win Deal
Working collaboratively with suppliers, rather than brow-beating them into submission, will help you generate greater savings that you can pass down to your customers to help you maintain your competitive edge. Sean Blanks, Marketing Director of cartridgesave.co.uk, offers some tips for making collaboration a win-win for all involved.
Launching Your First Business Event? Here Are Four Key Areas To Watch.
Launching your first business event can be an exciting yet daunting prospect if you’re a start-up or SME. These four crucial details will help you nail it.
How To Find Profitable Products To Sell On Amazon
Choosing a product to sell on Amazon is the most important determinant for your success. Everything about your business and the decisions you make depends on your product, says Jodie Pride, marketer at Veeqo.
How To Be A Dog Of A Leader… In A Good Way
The old adage of ‘one bad apple makes the whole bunch go bad’ really does apply when it comes to work culture, says Dr. Warren Harmer, author of "Business Planning for Small Business".
Create The Perfect Twitter Header Image With These 8 Tips
Often overlooked in online marketing is the Twitter header image, which is actually one of the largest pieces of branding real estate to work with. Why not make your company’s Twitter presence stand out with a well-designed header image? Sarah Mastista of Pagemodo shares her tips.
Tips For Conducting Business Across Continents
If you’re looking to conduct cross-continent business, know that you can, but the task is not easy. Benoit Gruber, Vice President of Corporate Communications, Sage Enterprise Market & Sage X3 shares some tips that will enable you to conduct your global business successfully.
10 Tips For Making The Most Out of Video Conferencing
Modern day businesses need to incorporate videoconferencing into their repertoire – whether it be for the rise of satellite employees or to speak with a client. Arthur Pait, co-founder and President of AVer Information Inc. Americas, shares some tips on how to pick the appropriate videoconference solution.
Help Me, Help You: Time Management Strategies For Small Businesses
As a small business owner, you have a lot on your plate so time is of essence. John Oechsle of Swiftpage shares the following steps you can take to ensure that your team is put in the best possible position to effectively manage their time.
Top 5 Tips To Keep Your Business Information Safe from Hackers
And while the largest data breaches make national headlines, companies of all sizes are at risk for hacking attacks. Hackers routinely steal data from small to mid-sized businesses as well as from individual consumers.
Bill Carey, Vice President of Marketing & Business Development at Siber Systems Inc., shares five tips to help you improve your company’s security.
Not About You: Adopting A User-Centric Mindset For Marketing Success
Many digital products fail because of a lack of focus on the user, so how can you go about making sure you put the user first? Joey Wang, the founder and Managing Director of Appiloque, shares his thoughts.
5 Tips To Better Communication In Your Small Business
Think about a situation in your business where a breakdown in communications has caused you to either lose business, or not acquire new business. You can’t fix what you don’t know is broken, says
Scott Schreiman, the founder and chief executive officer of Samepage.
How Startups Can Beat Seasonality
One of the issues however that appears to hamper growth or even attract investors is the acceptance of some of the lulls that come in the off season. Ted Karkus, CEO of Prophase Labs shares his thoughts on how you can change your business model in order to mitigate or leverage seasonal demand.
The Importance of Understanding Your Demographic
When you are running a small business, few things are as important as understanding your target demographic. In this post, Lewis Robinson describes five things to know about your demographic and explain why they matter.
What To Do When Your Trusted Employees Defect To The Competition
When employees leave, they can carry precious company secrets with them. Here, trade secret expert James Pooley provides a few tips on information security that could help protect you from losing your share of modern business's most valuable currency: information.
8 Applications You Should Hunt Down On Your Network
The influx of low-cost or no-cost applications means rogue employees are failing to bring IT into the equation, despite the effect (and potential risks) these applications can pose on the network. Leon Adato of SolarWinds highlights eight types of applications you should be aware of to ensure they are performing optimally, followed by tips on what to do once these applications are discovered.
15 Proven Tips To Help You Make Career-Enhancing Connections At Your Next Conference
If you're not coming home from professional conferences having made promising connections with others in your field, you're doing it wrong. Here, Alaina G. Levine explains why one of your primary goals at conferences should be to network and how to do it.
Defining Your “Brand DNA”
How can small business owners, who are typically short on time, resources, and cash, develop a brand identity that’s compelling and engaging? Brandon Moxam, Director of Brand Development at U.S. Lawns shares a few ways they can go about defining their own “Brand DNA”.
The Three Golden Rules Of Logistics
Logistics is an integral part of starting your own e-commerce business. Simone Baret of Fastlane International shares three golden rules every retailer should follow when setting up their business online.
3 Things To Do Before Creating An Online Form
It’s crucial to understand the essentials of form building before you go out plastering the web with your new, information-collecting creations. You might not think it, but a lot can go wrong with a simple online form. Chad Reid, Director of Communications for JotForm shares the three most important aspects to consider when creating an online form.
Cyber Thieves Take A Bite Out Of Summer
Cyber crime is getting the Hollywood treatment again with last week’s debut of “Mr. Robot,” a new TV series that follows a cyber security hacktivist who shut down DDOS attacks by day and hacks criminals in his free time, all in the name of doing good. It’s an interesting twist in the criminal case of the week format that’s sure to raise some eyebrows, says Andrew Bagrin, founder and Chief Executive Officer of My Digital Shield (MDS).
Tips For Improving Your Customer Service
Providing great customer service is one of the most important parts of the business equation. Follow these quick tips to make sure your whole team is well-versed and skilled in all of these points of customer service.