Professionalisms
How To Find Profitable Products To Sell On Amazon
Choosing a product to sell on Amazon is the most important determinant for your success. Everything about your business and the decisions you make depends on your product, says Jodie Pride, marketer at Veeqo.
How To Be A Dog Of A Leader… In A Good Way
The old adage of ‘one bad apple makes the whole bunch go bad’ really does apply when it comes to work culture, says Dr. Warren Harmer, author of "Business Planning for Small Business".
Create The Perfect Twitter Header Image With These 8 Tips
Often overlooked in online marketing is the Twitter header image, which is actually one of the largest pieces of branding real estate to work with. Why not make your company’s Twitter presence stand out with a well-designed header image? Sarah Mastista of Pagemodo shares her tips.
Tips For Conducting Business Across Continents
If you’re looking to conduct cross-continent business, know that you can, but the task is not easy. Benoit Gruber, Vice President of Corporate Communications, Sage Enterprise Market & Sage X3 shares some tips that will enable you to conduct your global business successfully.
10 Tips For Making The Most Out of Video Conferencing
Modern day businesses need to incorporate videoconferencing into their repertoire – whether it be for the rise of satellite employees or to speak with a client. Arthur Pait, co-founder and President of AVer Information Inc. Americas, shares some tips on how to pick the appropriate videoconference solution.
Help Me, Help You: Time Management Strategies For Small Businesses
As a small business owner, you have a lot on your plate so time is of essence. John Oechsle of Swiftpage shares the following steps you can take to ensure that your team is put in the best possible position to effectively manage their time.
Top 5 Tips To Keep Your Business Information Safe from Hackers
And while the largest data breaches make national headlines, companies of all sizes are at risk for hacking attacks. Hackers routinely steal data from small to mid-sized businesses as well as from individual consumers.
Bill Carey, Vice President of Marketing & Business Development at Siber Systems Inc., shares five tips to help you improve your company’s security.
Not About You: Adopting A User-Centric Mindset For Marketing Success
Many digital products fail because of a lack of focus on the user, so how can you go about making sure you put the user first? Joey Wang, the founder and Managing Director of Appiloque, shares his thoughts.
5 Tips To Better Communication In Your Small Business
Think about a situation in your business where a breakdown in communications has caused you to either lose business, or not acquire new business. You can’t fix what you don’t know is broken, says
Scott Schreiman, the founder and chief executive officer of Samepage.
How Startups Can Beat Seasonality
One of the issues however that appears to hamper growth or even attract investors is the acceptance of some of the lulls that come in the off season. Ted Karkus, CEO of Prophase Labs shares his thoughts on how you can change your business model in order to mitigate or leverage seasonal demand.
The Importance of Understanding Your Demographic
When you are running a small business, few things are as important as understanding your target demographic. In this post, Lewis Robinson describes five things to know about your demographic and explain why they matter.
What To Do When Your Trusted Employees Defect To The Competition
When employees leave, they can carry precious company secrets with them. Here, trade secret expert James Pooley provides a few tips on information security that could help protect you from losing your share of modern business's most valuable currency: information.
8 Applications You Should Hunt Down On Your Network
The influx of low-cost or no-cost applications means rogue employees are failing to bring IT into the equation, despite the effect (and potential risks) these applications can pose on the network. Leon Adato of SolarWinds highlights eight types of applications you should be aware of to ensure they are performing optimally, followed by tips on what to do once these applications are discovered.
15 Proven Tips To Help You Make Career-Enhancing Connections At Your Next Conference
If you're not coming home from professional conferences having made promising connections with others in your field, you're doing it wrong. Here, Alaina G. Levine explains why one of your primary goals at conferences should be to network and how to do it.
Defining Your “Brand DNA”
How can small business owners, who are typically short on time, resources, and cash, develop a brand identity that’s compelling and engaging? Brandon Moxam, Director of Brand Development at U.S. Lawns shares a few ways they can go about defining their own “Brand DNA”.
The Three Golden Rules Of Logistics
Logistics is an integral part of starting your own e-commerce business. Simone Baret of Fastlane International shares three golden rules every retailer should follow when setting up their business online.
3 Things To Do Before Creating An Online Form
It’s crucial to understand the essentials of form building before you go out plastering the web with your new, information-collecting creations. You might not think it, but a lot can go wrong with a simple online form. Chad Reid, Director of Communications for JotForm shares the three most important aspects to consider when creating an online form.
Cyber Thieves Take A Bite Out Of Summer
Cyber crime is getting the Hollywood treatment again with last week’s debut of “Mr. Robot,” a new TV series that follows a cyber security hacktivist who shut down DDOS attacks by day and hacks criminals in his free time, all in the name of doing good. It’s an interesting twist in the criminal case of the week format that’s sure to raise some eyebrows, says Andrew Bagrin, founder and Chief Executive Officer of My Digital Shield (MDS).
Tips For Improving Your Customer Service
Providing great customer service is one of the most important parts of the business equation. Follow these quick tips to make sure your whole team is well-versed and skilled in all of these points of customer service.
Keeping Main Street Safe: Top Tips To Help Small Businesses During Busy Tourism Season
With the summer tourism season upon us, Main Street businesses need to be diligent about keeping their stores and shoppers safe, while at the same time driving revenue during the hot season for tourism, says Rohit Prakash, CEO and co-founder of Townsquared. He shares a few tips learned from various neighborhood business owners.
Mobilization And Personalization: What E-Commerce Customers Want
In today’s landscape, it can be challenging to ascertain what a brand’s consumer base wants, especially on e-commerce. Stephen Fontenot, Marketing Communications Specialist at Hostway Services, Inc. looks at some of the trends that may give a clue.
When To Consider Direct Mail Marketing
Courtney Tobe, Marketing Manager of Tobe Direct says that direct mail marketing still has a place in modern marketing. She shares a few specific examples of how direct mail marketing can boost a small company’s ability to generate leads and retain customers.
Accounts Receivable Metrics You Should Be Tracking
by Todd McDaniel, Vice President at Dynavistics Inc.
Collecting debt from clients can often be a difficult task. No matter what you do, it is...
6 Tactics To Overcome Counter Offers When Sales Recruiting
CEO of Peak Sales Recruiting Eliot Burdett explains how to mitigate risk when recruiting sales talent that may be susceptible to counter offers.
5 Privacy Tips For Startups
Many startups have learned that being young and small does not keep them off the radar screens of privacy regulators, and they can be vulnerable to costly investigations. Janis Kestenbaum, a partner in Perkins Coie, says they can avoid serious problems down the road if they follow a few basic steps.
Primal Teams: Defying The Modern Myths Of Business Leadership
The practices of most teams contradict basic human nature. There’s a better way. It is better to build teams that nurture the human spirit and thereby spark the sharpness and creativity that lead to unprecedented levels of performance, says Jackie Barretta, author of “Primal Teams” . She shares some of the ways primal teams literally defy the myths of modern business.
Tips For Sustaining Overnight Success
Sustained results can’t stem from a single individual thinking and acting as a Lone Ranger. Rather, strategic leaders understand that while long-lasting success might originate from a single individual it gains momentum through a multitude of followers who become true believers in the cause, says Aaron K. Olson and Keith Simerson, co-authors of "Leading with Strategic Thinking".
The Holy Grail Of Content Marketing – And When To Recommend It
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. But Tanya Hall, CEO of Greenleaf Book Group says conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.
7 Networking Archetypes And Which One Are You?
Networking events can draw a lot of different personality types. However, because of the apprehension and anxiety of meeting new people, certain personality traits are often exacerbated at networking events and they can manifest themselves into something that is pronounced and as clear as day. Kara Ronin, international business etiquette expert and founder of Executive Impressions explains the 7 archetypes.
Eight Ways Customer Analytics Can Give Your Company A Competitive Edge
In the 21st century economy, your company won't gain a competitive edge through guesswork or hunches — your decisions must be made based on numbers. Jeff Sauro explains why a solid grasp of customer analytics is no longer optional — and lays out eight ways it can help your company.