Professionalisms
What You Need To Know About Motivating Your Team
There are several factors that go into creating a successful business, but certainly one of the most important is building - and growing - an outstanding team. Try looking toward the four drivers of motivation — to acquire, to bond, to comprehend, and to defend — to encourage people at your company to do their best work, says Chuck Cohn, CEO and founder of Varsity Tutors.
Friends In Remote Places – Nurturing Relationships With Unlikely Suppliers
Ever tried starting a business that is almost entirely reliant on individuals without access to phone or email, who are based in remote villages on the other side of the world? Rob Arnott, founder of Okapi Home, a UK-based homeware brand sourcing all its products from small-scale businesses in East and Southern Africa, offers his advice.
Looking For A Reseller? Keep These 3 Tips In Mind To Find The Right...
If you’re in the market for hardware, how do you know what to look for in a reseller? What’s the best way to determine which one is right for you and your company? Tony Tembunde, Director at Network-Guarantee, shares three tips that can help.
How To Hire Rock Star Employees
The definition of a rock star is a celebrity in any field or profession who is highly admired. Hiring someone who will be “highly admired” in the workplace is the ultimate goal when filling any type of position, says Brian Sutter, Director of Marketing for Wasp Barcode Technologies.
[Infographic] How Non-Techies Can Find The Right Tech Talent
Finding the right talent in this competitive job landscape is tough enough, but it's far worse when you're a technology startup founder without a technology background. Here's an infographic perfect for a non-technie founder that looks at the process of finding and hiring the right IT candidates to fit your team.
4 Key Lessons JotForm Learned From Its Users
Steve Gibson, director at online form builder JotForm, shares four of the key lessons they've learned from their customers.
You Need To Prepare To Manage Your People
Having passion won’t automatically make you a great people manager. While it may help you engage employees, without a plan to help you hire and manage them, you’ll burn out fast. Matt Straz, founder & CEO of Namely, shares some people management aspects of running the business for which you should prepare.
5 Tips To Framing The Content Share
Too many bloggers waste their words and work with lackluster shares, says Varda Meyers Epstein, cheif blogger for Kars4Kids. She shares five of my best secrets for making the most of the social media share.
Four Tips For Retaining And Motivating Your Staff
Jason O’Brien, Chief Operating Officer of TollFreeForwarding.com shares five easy ways you can influence your business’ culture and create a place where employees want to stay.
Love Conquers All, Especially In Marketing Communications
It’s love, not money, that makes the world go ‘round. Here are some of the many ways Michele Pariza Wacek, author of "Love-Based Copywriting: How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients" recommend to market and sell products and services with love, not fear:
Six Ways To Keep Trade Secrets And Sensitive Company Info Offline
In today's "sharing" culture, your employees are used to posting about the minutiae of their lives on social media — and that can mean bad news for your company. Here, James Pooley shares six tips to help you ensure that your company's sensitive data, proprietary information, and trade secrets aren't inadvertently leaked on a social media feed.
The Importance Of Customer Feedback
Getting feedback can help you improve business, retain customers and bring in future customers. David Specht, CEO and owner of The Waterworks, shares a few reasons why you should put extra care into your customers’ feedback, and how you can encourage customers to leave feedback.
Preventing Overload At Work
Without the right amount of reflection time, the human mind starts to shut down. Performance and productivity dramatically reduce and mistakes are made. Juliet Funt, founder of WhiteSpace at Work, explains why you need to create whitespace at your workplace.
But it doesn’t have to be this way. There are several ways to protect and reclaim whitespace. Among my recommendations are the following:
Top 3 Reasons To Use Event Marketing To Drive Growth
no matter how skillfully designed your marketing materials are, nothing is as effective in building relationships as a face-to-face meeting. That’s why every growing business should consider an event marketing strategy, aruges Tim Raybould, CEO at Ticketleap.
Six Tips to Make Sure You Aren’t Poaching Intellectual Property Along with Employees
Free market economies work best when companies strive to improve their products and services — and employee-poaching can be an effective tactic in the fight to stay competitive. But be careful not to cross the line of fair competition when hiring new talent. Here, James Pooley shares how to keep your new hires from bringing dangerous secrets with them.
Timing Is Everything: Tips For Improving Customer Communications
Customers today are not only informed, they are actively engaged with brands at multiple levels; making it critical that companies manage highly engaged consumers effectively. John McGee, President of OptifiNow shares tips businesses can use to improve the timing of sales outreach to boost results.
Educating Your Staff On Work/Life Balance
Exhausted employees make more mistakes. It’s the duty of HR managers, line managers and business owners to remind staff of this and encourage sufficient down time in everyone’s lives, argues Melanie Astbury, HR Manager of officekitten.co.uk.
9 Steps Proven To Build A Successful Sales Team From Scratch
Building a sales team from scratch is one of the most difficult and important tasks of a CEO. But there is a well-defined formula for success. Having spent 25 years building sales teams Eliot Burdett, cofounder and CEO of Peak Sales Recruiting shares 9 steps proven to build a successful sales team from scratch.
A Guide To Deciphering Intranet Terminology
By Tim Eisenhauer, President of Axero Solutions
Technology products have a tendency to come wrapped in jargon. We’ve all overheard (or participated in) conversations and...
Three Retail Trends This 2015 Holiday Season
Retailers are already busy prepping for the holiday season. Jake Gasaway, co-founder of Stitch Labs looks at three trends that will affect retail as consumers start shopping.
User Experience Is The Only Experience That Matters
A quality user experience is at the core of any good product, yet it so often falls by the wayside as developers continue adding unnecessary bells and whistles, weighing down the product with features that no one asked for, says Q Manning, CEO of Rocksauce Studios.
Corporation or LLC? Business Organizations for Tech Startups.
One of the first actions you will take with your startup is to organize your company a separate legal entity to protect yourself from personal liability for the company’s debts. Celina Kirchner, associate at Michelman & Robinson LLP examines five major areas you should consider when deciding between a Corporation and a Limited Liability Company.
The Battle For Your Marketing Dollars: PPC Or SEO – Or Both?
Many small businesses began to move their marketing budgets away from SEO and towards PPC advertising when they fully bought the line that SEO was dead. But Jerome Swanson of Titan Digital says SEO is not dead - it was still essential to good website ranking and traffic generation.
Mixing The Perfect Sales Cocktail
Whether you’re a career sales professional or just starting your first sales job, being a good salesperson can be frustrating and complex. Anthony Caliendo, author of "The Sales Assassin: Master Your Black Belt in Sales", shares some techniques that get you in front of your potential customer, make you likable and above all, persuasive.
Adapt Your Sales Pitch To Increase Profits
Creating different pitches for varying personalities is synonymous with finding the correctly fitting shoe; when the two match, there is a confidence that a good decision is being made, says Cameron Johsnon.
Why Netflix Is Winning The Big Data Game
The success of Netflix can be attributed to business intelligence principles and metrics. Rob Nelson, founder and CEO at Grow, shares three ways Netflix uses data - and how you can apply their big data methods to your own business strategy and company scoreboard.
Is Your Brand Hitting The Mark?
In addition to addressing the needs of loyal customers, your brand should also have the capacity to attract new clients. In the e-commerce industry in particular, much of these efforts will hinge upon a robust online presence that ensures your brand is where your customers are, says JR Reichl, Senior Director, Marketing Communications at Hostway Services, Inc.
Seasonal Collections Tips For The Dog Days Of Summer
With the changing of the seasons, your collection strategies may need to be changed. The time of year can alter how apt and able your customers are to pay you, says Todd McDaniel, Vice President at Dynavistics Inc.
Making Collaboration A Win-Win Deal
Working collaboratively with suppliers, rather than brow-beating them into submission, will help you generate greater savings that you can pass down to your customers to help you maintain your competitive edge. Sean Blanks, Marketing Director of cartridgesave.co.uk, offers some tips for making collaboration a win-win for all involved.
Launching Your First Business Event? Here Are Four Key Areas To Watch.
Launching your first business event can be an exciting yet daunting prospect if you’re a start-up or SME. These four crucial details will help you nail it.