Professionalisms
Why Success Shouldn’t Be Defined By Revenue, Shareholders, Or Even You
Investor dollars or impressive bottom lines are important for any business, but what these companies fail to realize is that steadfast customer loyalty is the ultimate mark of eminence, says Allison Conkright Engel, Global Marketing Strategy, Sr. Manager - Dell for Entrepreneurs.
5 Must-Haves For Your Shopping Cart
When it comes to offering a top-notch customer experience, one aspect of a retailer’s website is often overlooked: the shopping cart, says Stephen Fontenot of Hostway Services, Inc.
Four Ways To Improve Your Company’s HR In 2016
Instead of hoping human resources issues will resolve themselves in the new year, take a serious look at whether your systems are in good working order. It could mean the difference between a smooth, successful year and one you’d rather not look back on, says Mark Sinatra, CEO of Staff One.
Key Metrics In Managing A Successful Company
Key Performance Indicators can help to evaluate your company and measure and determine the potential of your business concept, says Jeffrey Camp, President and CEO of Ox Bonding. He shares how you can work KPIs into your business to help you understand and grow your business.
Payments: The Last Mile Of Online Customer Intimacy
Removing barriers for your customers is a hallmark of customer intimacy, and customer intimacy is one of three value disciplines that every company must master to dominate their market, says Kurt Bilafer, Global Vice President Sales & Success at WePay.
Nine Types of Clients You Should Cut Loose In 2016
Every great gardener knows the benefits that winter pruning will have come springtime. Michael Houlihan and Bonnie Harvey, authors of “The Entrepreneurial Culture“ and “The Barefoot Spirit“ explain how that basic gardening principle can have a huge impact on your business when you use it to cut unruly clients loose.
Million Dollar PR On A Dime
For small startups, the kind of expense far bigger companies throw at managing PR is simply and sadly out of reach. But that doesn't mean you can't launch into the press spotlight, says Ann Noder, CEO of Pitch Public Relations. She suggests five ways businesses can leverage opportunities with the media and land feature stories without spending a fortune.
Smart Spending Tips For Small Businesses To Start Off The New Year Right
There’s a way for small businesses to roll into the New Year without rolling into debt, and that is by spending smartly. Erin Warren, SVP of Marketing, Splender shares some tips to make sure your small business spends wisely.
How To Prepare For Your January Cash Flow Problems Right Now
January is a grim month for many businesses tipping them into suffering cash flow problems. Carl Faulds, managing director of Cashsolv, shares some ideas on how to tide over the period.
Using Competency Based Interviewing To Build Your Strongest Team
Start-up organizations that have neither the time nor the resources to deal with high turnover or alienating customers by hiring the wrong employee are increasingly turning to competency-based behavioral interviewing techniques, says business consultant Andrew Armstrong.
Seven Big Rules To Follow When Firing A Client
Firing a client is one of the most difficult decisions a business owner will ever make. So, how do you do it properly? Michael Houlihan and Bonnie Harvey, authors of “The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People“ and “The Barefoot Spirit: How Hardship, Hustle, and Heart Built a Bestseller“ shares seven rules to follow when firing a client.
Your 2016 Budget: A Cost And Analysis Guide For Business Owners
Every year’s end, business owners, CEOs, and CFOs strive to reduce their operational expenses, while also maintaining and increasing the business’s productivity and profits when creating their next year’s budget. What key analyses should business leaders consider when establishing their budget for the new year?
Why All Great Business Leaders Are People Artists
People Artists cultivate meaningful relationships with colleagues in order to foster work excellence. They are what an organization needs to combat the epidemic of toxicity in the workplace, argues Jennifer Lumba, Chief Marketing Officer of Rideau Recognition Solutions.
Are You Hiding Behind Your Business Name?
Founder of SunDocumentFilings Stan Huser shares everything you need to know about registering your business name and filing a DBA.
Best Ways To Target E-Commerce Customers
Online shopping is more popular than ever. But what are the best ways to go about targeting certain e-commerce customers? Nikole Haiar, Director of Marketing at Hostway Services, Inc. takes us through a few top strategies.
4 Ways To Stay Ahead Of Cyber Hackers This Holiday Season
With the holiday shopping season upon us, store owners and consumers alike are preparing for the rush. Behind the scenes though, cyber hackers have also marked their calendars in hopes of capitalizing on mass crowds hitting the sales – both in stores and online, warns Andrew Bagrin, founder and Chief Executive Officer of My Digital Shield (MDS).
Hectic Holiday Season: 10 Tips For Rolling Out The Red Carpet For Your Customers
The holidays are hectic and can be stressful for customers and staff alike. Donna Cutting, Founder & CEO of Red Carpet Learning Systems, Inc. and the author of "501 Ways to Roll Out the Red Carpet for Your Customers" shares how you can roll out the red carpet for them both so that you may find yourself earning rave reviews and repeat customers in the new-year.
The Top Five Things SMBs Need To Do NOW To Protect Their Data
Every organization, large or small, is vulnerable when it comes to data loss and disaster, and threats come in many forms: weather, power outages, computer viruses, data corruption, disk drive faults, and everyone’s favorite – human error. Christophe Bertrand, Vice President, Product Marketing for Arcserve shares five critical steps that SMBs would be wise to take now before the next data loss event strikes.
Santa Claus Is Coming To Town: Preparing Your Small Business For The Holiday Season
A holiday time can impose pressures on a small business which may stretch it to breaking-point. So, what can you do, in your small business, to prepare for the holiday season? Heather Foley, consultant at etsplc.com shares five areas you may want to look at.
Six Rebellious Beliefs That Can Change The Workplace
The optimistic workplace is a vibe that gives you hope that good things will come from your hard work. It emerges when people dare to look for what’s right at work, and in what’s working, shares Shawn Murphy, author of "The Optimistic Workplace: Creating an Environment That Energizes Everyone".
It’s A Numbers Game: The Little-Known Email Marketing Metrics You Should Be Paying Attention...
When it comes to analyzing your email marketing campaigns, there are the standard statistics that everyone pays attention to like clicks, opens, and unsubscribes, but the true beauty of email marketing analysis comes from the lesser-known data, says Eric Krattenstein, United States CMO for Mailify.
3 Challenges Your Business Should Consider Before Expanding International
Before going international, there are still a few hard facts every online retailer should consider. Mark Fabian Henkel, co-founder and CEO of Paymill, shares three tips detailing how shops can avoid stumbles with their international expansion.
10 Leadership Skills Every Small Business Owner Must Master
Are you an owner who is ready to lead? If you are, there are ten skills you must master, insists Sherry B. Jordan, author of "Plan It! Do It! Love It!: Be Outrageously Successful in the Small Business Lifestyle".
6 Key Trends Shaping This Year’s Mobile Holiday Shopping Season
The holidays are approaching, and mobile is going to play a bigger role in eCommerce than ever before. Ajay Kapur, CEO and Founder of Moovweb highlights six key mobile holiday shopping trends he's seeing take shape for 2015.
Five Tips For People-Centric Data Security This Holiday Season
In the aftermath of recent data breaches, two thirds of consumers say they don't trust retailers with their payment and personal information. One important strategy for keeping data private and secure on major holidays and beyond is to focus on people, not just on technologies, insists David Kidd, Vice President of Governance, Risk & Compliance at Peak 10.
Improving Employee Recognition Efforts – Overcoming The Challenges
by Steve Sims, CDO of Badgeville
A recent Gartner report clearly illustrated the need for recognition of quality performance for employees. The report states, “Recognizing...
Tips On Negotiating A Licensing Agreement For Your Patent
For many entrepreneurs and inventors, mass producing and distributing products simply doesn’t play to their strengths. Licensing your product may be a way to go. Andrew Armstrong shares four tips to help you and your licensee hash out the fairest terms possible in a licensing agreement.
Website Building Checklist: Supporting Your Brand
Building a website that supports its brand is not as easy as one might think. Some important components and strategies are often overlooked when designers and decision-makers begin their website-building journey. JR Reichl of Hostway Services, Inc. shares a checklist that will help ensure that nothing falls through the cracks.
Small Business Loan Lingo: Terms You Need To Know
When it comes to looking for a small business loan, the more research you do on what the various words and phrases mean, the better you can navigate the loan process. Jocelyn Baird, NextAdvisor highlights some of these terms.
Top 5 Tips To Successfully Recruit Creative Talent
Smaller companies can still find the experienced talent they need if they use creative practices and focus on relationship building. If you’re the hiring manager for your company, Marina Djordjevic, Director of Talent Acquisition at Idean shares five tips that can help you find the right people.