Professionalisms
5 Ways To Unleash Your Creativity Through Humor
Through comedy’s many forms, we can infuse a variety of influences into the creative approach we take when solving problems, writing content and promoting new ideas. Will Becker, Copywriter & Social Content Strategist at Trepoint shares five simple practices to help you unlock and unleash your creative skill sets through humor.
Fail To Plan, Plan To Fail: Designing An Implementation Process
Every business venture needs a solid plan to gain success. It is especially true during the initial stages of incorporation that a good solid plan is in place. If no plan is in place, your venture has minimal chances of succeeding.
Five Powerful Tools For Tough Negotiations
Whether you’re trying to work out the terms of a sale, a contract or a job, preparing yourself for the hardball tactics employed by opposing sides can help you avoid an impasse and bring a good deal safely home. Prof. Deepak Malhotra, author of the bestselling book "Negotiating the Impossible" shares 5 ways to avoid the hardballs (or make a hit when they’re hurled).
Do Small Businesses Need SEO Services?
Due to the evolving nature of SEO, keeping up with the latest changes is a full-time commitment that would take you away from your primary concerns. This is why you need to find an SEO expert no matter how small your company, says On Yavin, founder and CEO of Online Performance.
Connecting With Customers
There are three ways to find out what your customers want, feel, and think: through phone interaction, field trips or onsite visits, and by being your own customer. Steven D. Goldstein, author of "Why Are There Snowblowers in Miami?" talks us through those three ways.
The True Cost Of Poor Leadership
Bad leadership can be the result of insufficient training, an inadequate understanding of the business, and weak management skills. So, what exactly is bad leadership costing your business and what can be done to safeguard against it?Will Bridges, HR Consultant at Unum, explores.
How Video Conferencing Can Take Your Business To The Next Level
As your business grows, the need for video conferencing across multiple sites becomes essential. Having the right solution in place can help take your business to new highs and keep a healthy spirit of collaboration alive and well. Nicole Swartwout, partner at CallTeks shares a few ways your business can make the most of the benefits of video conferencing without burning out your IT department.
Why 2016 Will Be A Turning Point For Startups And Other Software And Tech...
With tax filing deadlines right around the corner, and with tax planning still on everyone’s mind, alliantgroup Senior Associate Director Margorie McLenan believes now would be the perfect time to remind entrepreneurs and executives in the software and tech space of an opportunity that could be the difference in ensuring the future success of their businesses.
Don’t Let Slow Load Times Limit Your Potential
An e-commerce website earns or loses business in part based on how quickly it responds. So how do you ensure that your e-commerce site runs at optimal speed while still delivering the graphics-intensive experience that sells your product? Josh Hatfield, Senior Manager, Digital & Cloud Sales at Hostway Services, Inc. highlights five elements to consider to get the most speed out of your e-commerce site.
Cleanliness Starts At The Top: How You Can Keep A Tidy Business
cleanliness doesn't just impact a customer's perception of a business — it also has a direct impact on the business as a whole. Cris Burnam, president of StorageMart shares six ways cleanliness can lay the foundation for business success.
The Power of “Old School” Service: Four Reasons Your Business Should Bring It Back
Companies are more tech-savvy than ever, but customers still crave old-fashioned service (albeit with a modern spin). Customer experience thought leader Joseph Michelli says that if you want your organization to thrive, you'd better go retro in your service delivery.
When Security Can Become Your Business Differentiator, Everybody Wins
Many of the most exciting and innovative solutions to current cyber security problems are being produced by small and medium sized businesses, Mark Seward, VP of security solutions at Anomali asserts.
3 Tips To Overcome Go-To-Market Obstacles
Throughout his entrepreneurial journeys, co-founder and CEO of SteadyServ Technologies Steve Hershberger has found that there is a rule of three, or a three “phase gate” process he has followed that has allowed him to conquer the impossibilities in each new business venture.
Why Your Staff Must Love Customers
Your front line staff are there to ensure that every time a customer interacts with your business, the experience is good. And that means a culture of ‘loving the customer’ must be inherent in every successful organisation. Ian Cowley, managing director of cartridgesave.co.uk shares his top tips for creating a customer-friendly culture.
How To Be A Successful Consultant
Being a self-employed consultant is quite different from working as a team at a regular job. The work functions are not distinctly demarcated and an independent consultant takes up the entire gamut of client requirements right from acquiring them to understanding their requirements and fulfilling their needs. Anand Srinivasan, founder of LeadJoint.com shares some ways to bridge this gap and become successful as a consultant.
6 Tips For Business Branding Success
Business branding images make an emotional connection with prospective clients. If you succeed in doing this, you will not only improve your reputation or sales, you will also win their loyalty, says Zahrina Robertson, author of "Magnetic Branding: The Complete Guide for a Brand that Attracts".
The Power Of Mind Mapping In Decision Making
Mind maps can help you visualize and document all connected information to a decision, and will guide your analysis of the situation, with clear documentation of pros, cons, risks, resources and outcomes. Joel Roberts of Seavus shares more.
4 Reasons Potential Customers Don’t Trust Your Website
If you are running a website and you are afraid that it is driving away potential customers, Cameron Johnson highlights four reasons why this could be happening.
Why Content Marketing Evaluation Should Start With A Good Plan And Research
Evaluating your content marketing efforts starts the moment you decide to launch content marketing, says Kim Keller, APR, content marketing specialist with Wasp Barcode Technologies.
Mobile Office Hacks: Staying Professional On The Road
If 2016 is turning out to be a year on the road, Greg Waldorf, CEO of Invoice2go shares what you can do to stay on top of your game, stay organized, and look professional in the process.
Avoiding The Breakage Of Spring Break
Spring break can try the patience of the most patient, tolerant merchant. Yet, it can become the spring of revenue instead of the season of breakage when students are treated like valued guests. Chip Bell, author of “Sprinkles: Creating Awesome Experiences Through Innovative Service“, offers a few tips for small businesses.
Top Tips For Delighting Your Customers
The customers are the most central part of your business. Treating the customer right is good for everybody. Let’s take a quick look at how to achieve that - first time, every time.
3 Steps To Being A Master Of Motivation
Entrepreneurs are known for their energetic and passionate work ethic. But often, their employees don’t share their enthusiasm. So, where is the disconnect and how does a leader become a master of motivation? Susan Fowler examines the issue.
Beat the Tax Buzzer With These 3 Time Savers
For small business owners who may be feeling deadline pressure, Gyawu Mahama, Social Media and Marketing Manager at Hiscox Small Business Insurance shares these three tax preparation tips that can help alleviate stress and ensure your experience is as seamless as possible.
How To Choose An M&A Advisor When You’re Selling Your ‘Baby’
When reviewing potential M&A advisors, consider their background and approach to deal making. Larry Fontillas, managing director of the Americas for ansarada shares four areas to look at in your assessment that can help you to determine if a particular advisor is right for your deal.
Business Owners Need To Understand Intellectual Property Law
Understanding the four main types of intellectual property is a preliminary step to intellectual property acumen as patents, trademarks, trade secrets and copyrights each have their own legal protections, says Paige Zandri, Attorney Network Director at Priori Legal.
How A Company Can Recover After Workplace Violence
Workplace violence is a growing concern for many people. People deserve the right to feel safe at their workplaces, and when acts of senseless violence like this occur, it robs us of a sense of security. Rob Wilson is CEO of Employco USA shares some steps that an employer should take in the event of workplace violence.
Five Mistakes Organizations (Unknowingly) Make That Drive Customers Away
If your organization is struggling to hold onto customers and you're not sure why, it's time to take a hard look at your practices, processes, and priorities. Customer experience thought leader Joseph Michelli reveals five big mistakes you might be making (without realizing they are mistakes).
Why Intranets Create Workplace Productivity
The Intranet platform should allow companies to think with one mind and speak with one voice regarding corporate and departmental goals, marketing, and social messaging. Christopher Pyle, President & CEO for Champion Solutions Group looks at some of the top features of a company Intranet that will help employees be more productive.
6 Ways To Turn Your Website Into A Sales Machine
by Donald Chan, founder and Business Director at IMPACT! Brand Communications
You’ve just spent a pretty penny to set up your new business website. It looks pretty...