Professionalisms
When Security Can Become Your Business Differentiator, Everybody Wins
Many of the most exciting and innovative solutions to current cyber security problems are being produced by small and medium sized businesses, Mark Seward, VP of security solutions at Anomali asserts.
3 Tips To Overcome Go-To-Market Obstacles
Throughout his entrepreneurial journeys, co-founder and CEO of SteadyServ Technologies Steve Hershberger has found that there is a rule of three, or a three “phase gate” process he has followed that has allowed him to conquer the impossibilities in each new business venture.
Why Your Staff Must Love Customers
Your front line staff are there to ensure that every time a customer interacts with your business, the experience is good. And that means a culture of ‘loving the customer’ must be inherent in every successful organisation. Ian Cowley, managing director of cartridgesave.co.uk shares his top tips for creating a customer-friendly culture.
How To Be A Successful Consultant
Being a self-employed consultant is quite different from working as a team at a regular job. The work functions are not distinctly demarcated and an independent consultant takes up the entire gamut of client requirements right from acquiring them to understanding their requirements and fulfilling their needs. Anand Srinivasan, founder of LeadJoint.com shares some ways to bridge this gap and become successful as a consultant.
6 Tips For Business Branding Success
Business branding images make an emotional connection with prospective clients. If you succeed in doing this, you will not only improve your reputation or sales, you will also win their loyalty, says Zahrina Robertson, author of "Magnetic Branding: The Complete Guide for a Brand that Attracts".
The Power Of Mind Mapping In Decision Making
Mind maps can help you visualize and document all connected information to a decision, and will guide your analysis of the situation, with clear documentation of pros, cons, risks, resources and outcomes. Joel Roberts of Seavus shares more.
4 Reasons Potential Customers Don’t Trust Your Website
If you are running a website and you are afraid that it is driving away potential customers, Cameron Johnson highlights four reasons why this could be happening.
Why Content Marketing Evaluation Should Start With A Good Plan And Research
Evaluating your content marketing efforts starts the moment you decide to launch content marketing, says Kim Keller, APR, content marketing specialist with Wasp Barcode Technologies.
Mobile Office Hacks: Staying Professional On The Road
If 2016 is turning out to be a year on the road, Greg Waldorf, CEO of Invoice2go shares what you can do to stay on top of your game, stay organized, and look professional in the process.
Avoiding The Breakage Of Spring Break
Spring break can try the patience of the most patient, tolerant merchant. Yet, it can become the spring of revenue instead of the season of breakage when students are treated like valued guests. Chip Bell, author of “Sprinkles: Creating Awesome Experiences Through Innovative Service“, offers a few tips for small businesses.
Top Tips For Delighting Your Customers
The customers are the most central part of your business. Treating the customer right is good for everybody. Let’s take a quick look at how to achieve that - first time, every time.
3 Steps To Being A Master Of Motivation
Entrepreneurs are known for their energetic and passionate work ethic. But often, their employees don’t share their enthusiasm. So, where is the disconnect and how does a leader become a master of motivation? Susan Fowler examines the issue.
Beat the Tax Buzzer With These 3 Time Savers
For small business owners who may be feeling deadline pressure, Gyawu Mahama, Social Media and Marketing Manager at Hiscox Small Business Insurance shares these three tax preparation tips that can help alleviate stress and ensure your experience is as seamless as possible.
How To Choose An M&A Advisor When You’re Selling Your ‘Baby’
When reviewing potential M&A advisors, consider their background and approach to deal making. Larry Fontillas, managing director of the Americas for ansarada shares four areas to look at in your assessment that can help you to determine if a particular advisor is right for your deal.
Business Owners Need To Understand Intellectual Property Law
Understanding the four main types of intellectual property is a preliminary step to intellectual property acumen as patents, trademarks, trade secrets and copyrights each have their own legal protections, says Paige Zandri, Attorney Network Director at Priori Legal.
How A Company Can Recover After Workplace Violence
Workplace violence is a growing concern for many people. People deserve the right to feel safe at their workplaces, and when acts of senseless violence like this occur, it robs us of a sense of security. Rob Wilson is CEO of Employco USA shares some steps that an employer should take in the event of workplace violence.
Five Mistakes Organizations (Unknowingly) Make That Drive Customers Away
If your organization is struggling to hold onto customers and you're not sure why, it's time to take a hard look at your practices, processes, and priorities. Customer experience thought leader Joseph Michelli reveals five big mistakes you might be making (without realizing they are mistakes).
Why Intranets Create Workplace Productivity
The Intranet platform should allow companies to think with one mind and speak with one voice regarding corporate and departmental goals, marketing, and social messaging. Christopher Pyle, President & CEO for Champion Solutions Group looks at some of the top features of a company Intranet that will help employees be more productive.
6 Ways To Turn Your Website Into A Sales Machine
by Donald Chan, founder and Business Director at IMPACT! Brand Communications
You’ve just spent a pretty penny to set up your new business website. It looks pretty...
What Start-Ups Need To Know About Employment Law
The sheer volume of employment laws can be daunting. Because of this, many companies inadvertently follow practices that are in fact violations of employment law. If left unaddressed they can cause trouble, warns Paige Zandri, Attorney Network Director at Priori Legal.
How To Get The Boss To Buy Into Your IT Solutions
Tom Cooper of Helping Geeks Communicate and Peak 10 solution engineer Reg Staples says seeing ourselves first and foremost as business problem solvers is a critical factor in our long-term success as technologists.
Don’t Settle For Business As Usual
There are millions of organizations doing business as usual. But, business as usual will never be remarkable, says Randy Ross, author of "Remarkable!: Maximizing Results through Value Creation".
Pros & Cons Of Non-Compete Agreements
One size does not fit all when it comes to non-compete agreements, and there are pros, cons and limitations to their use. Mike Freed, attorney at Gunster, shares some of the most critical pros, cons and limitations.
Why Your Startup Needs To Do More To Qualify Your Inbound Sales Leads
Too many once-promising sales leads go sour because they’re not managed properly – instead of a budding customer relationship, these sales leads turn into unanswered phone calls and dead email threads. Gregg Schwartz, vice president of sales and marketing at Strategic Sales & Marketing looks at a few reasons why your startup needs to qualify your inbound sales leads.
Overcoming Business Challenges: 5 Ways To Get Back Your Business
Running your business definitely has its challenges. It’s how you deal with them that makes the difference. Diana Ennen, President of Virtual Word Publishing and author of “Virtual Assistant, The Series: Become a Highly Successful, Sought After VA“ shares a few tips to overcome your business challenges.
A Beginner’s Guide to Programmatic Advertising & RTB
“Programmatic” ad buying typically refers to the use of software or automation to purchase digital advertising, as opposed to the traditional and timely processes. The means in which ads are bought and sold is through a live auction, on a per-impression basis, called real-time bidding. Andrew Fischer, Co-Founder and CEO of Choozle shares more.
Make Glassdoor Work for Your Company
Glassdoor is a fantastic resource for companies and job-seekers alike. However, it can be difficult for businesses to navigate exactly where to start. Kevin Umeda is director of sales planning and coordination at Balboa Capital shares a few things they can do to take full advantage of what Glassdoor has to offer.
A Dozen Ways To Avoid Getting Abandoned At The Register
According to the Baymard Institute, many e-commerce sites experience abandonment rates between 60 and 75 percent. Josh Hatfield, Senior Manager, Digital & Cloud Sales at Hostway Services, Inc. shares some techniques to make sure your customers don't bail on you.
Top 3 Security Takeaways From 2015
What were the top three security takeaways for 2015? And more importantly, what can business owners and managers do about them? Bill Carey is Vice President of Marketing & Business Development at Siber Systems Inc. discusses.
7 Keys To Marketing Success For Small Businesses
Startup marketing today requires the right combination of content marketing and PR. Tony Schubert, the founder and CEO of Nerdigital Marketing, shares some keys to marketing success for startups.