Professionalisms
Why It’s Important To Start Your Business Green From Ground Up
The world currently is at the point where every organization is encouraging business owners to invest in green, eco-friendly businesses. Starting a green business has particular advantages and challenges. Michael Rogers of USInsuranceAgents.com discusses some of the most important and beneficial ones.
How Mastering CEO-Speak Can Help Lead To Innovation Implementation
Mastering “CEO-speak” is one highly effective tool that can help innovators see their new ideas that they’ve researched and proposed actually acted upon by their company’s top management and most senior leaders — the C-suite. Robert Brands, CEO, innovation coach, and author of both "Robert's Rules of Innovation: A 10-Step Program for Corporate Survival" shares some tips on how to speak their language.
Small Business Revenue Is On The Rise: Are You?
Digging into the numbers from a recent survey of 1,000 small business owners conducted by Constant Contact, 70 percent of small business owners reported meeting or exceeding their Q1 2016 revenue targets. No matter where you are on that scale, John Orlando, Chief Marketing Officer at Constant Contact shares some secrets to attracting new customers, inspiring them to come back, and driving word-of-mouth all the way through December and beyond.
5 Ways To Build A Likeable Brand
Have you ever noticed that some brands seem to thrive on the Internet, while others struggle? While there’s no one sure-fire formula, there are steps that are proven to work - and they’re easier to implement than you might think.
Why Every Marketer Needs To Be A Great Storyteller
Storytelling provides brands with an opportunity to connect with their audience on a more personal level. Pierre de Braux, content strategist at Spiralytics, Inc shares about some of the benefits that come with storytelling.
Three Methodologies That Help Businesses Stay Creative
For you to undertake any project, there must be a plan that defines the whole methodology, from how you plan to deal with the project, tackle the risk factors, test each iteration, and manage the resources.
The Basic Digital Marketing Actions for All New Website Owners
Graham Tripp, Digital Marketing Guru at WATB shares a few of the top digital marketing tips you can undertake today to help your website receive visitors.
Five Ways To Build Culture Within Your Team
Cultivating and maintaining a flourishing company culture boils down to one thing, employee engagement. You must take a look at your business and answer a challenging question - are your staff members committed to the company and their work?
The 5 Hidden Secrets Of Online Lenders
The world of small business finance has dramatically transformed. Advanced online technology has led to an easier loan application process and faster funding. However, entrepreneurs need to look beyond the bells and whistles of online lenders and dig deeper to find the best deal. Evan Singer, General Manager for SmartBiz shares five crucial areas for an entrepreneur to explore before they sign on the dotted line.
The 5 Biggest Turn-Offs On A Company Website
Far too many businesses fail to create websites that deliver, and miss out on valuable opportunities as a result. Litha Ramirez, Director of User Experience at Breakthrough Technologies highlights the five biggest turn-offs on a company website so you don’t make these common mistakes.
3 Tips For Incorporating The Digital Marketing Metrics You Need
It’s important at the beginning stages of a business to see the big picture of where you’re going, but it’s also easy to get caught up in the details — particularly when it comes to building your customer base, says Hagan Major, president and chief operating officer of YellowHammer.
Three Ways To Best Protect Your Business’ Data During Hurricane Season
Hurricane season is fast approaching and this year’s forecasted storm activity is abnormally high. Bryan Gregory is the Senior Vice President and General Manager at Aldridge shares how business owners can incorporate the following procedures to help prevent inconvenient and expensive data loss incidents due to a hurricane, or other natural disaster.
4 Creative Ways To Finance Your Growing Business
When evaluating one financing option or another, always try to think about both the cost and, perhaps more importantly, what the money is going to allow you to do, shares Krista Morgan, CEO and co-founder of P2BInvestor.
Use Desktop Management To Stay Focused
Those with a cluttered desk may tell you they can find everything they could need, as they gesture toward piles that have grown from desktop to floor. Really, all they know is that whatever they need is in there somewhere, says professional organization expert Lea Schneider.
Think Long To Succeed In The Immediate
Dana A. Oliver, author of "Mantra Design" highlights the importance of focusing on some of the few truly strategic initiatives to ensure early business success for young upstarts.
Why Innovation Depends As Much On Personality As Skill
Amidst continuous cycles of innovation and disruption, leaders can no longer rely on single individuals to reach the finish line ahead of the competition. Instead, they need teams in which individuals play to their natural strengths. Merrick Rosenberg, author of "The Chameleon" looks at four core personality styles that play a specific role in innovation.
Five Legal Tips For Startups
Unfortunately, in an effort to get the business off the ground, many new founders overlook the importance of legally protecting their business and themselves. Matthew Horn, Esq., President and Co-Founder of Legal Services Link shares five important legal tips for startups.
Does Your Company Need A Service Overhaul? Eight “Red Flags” That Demand Action.
Clues that the service you're providing might be eliciting more "mehs" than "WOWs" can be pretty subtle. Customer experience thought leader Joseph Michelli reveals eight warning signs you might want to pay attention to right now.
Business Liability 101: What You Need To Understand About Risk And Your Business
Business liability and risk apply to each and every business in each and every avenue. As for those risks you and your business will be liable for, Ryan Hanley, Vice President of Marketing at TrustedChoice.com looks at three big exposures to consider.
6 Tips For Managing Millennial Sales Representatives
Sometimes managing millennials takes a little extra “care and feeding” in order to get the most from these young men and women. Geoff Winthrop, Executive Vice President and Partner at Acquirent, LLC shares tips for managing and instilling motivation in millennial sales representatives.
Seven Career Killers And How To Avoid Them
The sneaky career killers are the ones that snag you and take you by surprise while you’re showing up on time, working hard, and doing a good job. They are the ones to watch out for, and Becki Saltzman, author of "Living Curiously: How to Use Curiosity to be Remarkable and Do Good Stuff" shares what they are.
In Tough Conversations, Seek To Complete, Not Compete
Difficult conversations are necessary — at least if you want people to correct mistakes, learn, and grow. But author of "Taking Conversations from Difficult to Doable" Lynne Cunningham says they can be less difficult if you just remember one critical rule: You're trying to help, not win.
How To Nurture User Engagement Through Gamification
What exactly is gamification? In its simplest sense, this is the process of rewarding customers for completing tasks that you measure and thus channeling your visitors through a funnel that drives conversion. Anand Srinivasan, founder of LeadJoint.com shares some prominent ways to drive user engagement.
Leadership Through A Transparent Lens
By Conor Delaney, founder and Chief Executive Officer at Good Life Advisors
Fiduciary responsibility is a two-way street paved with trust. Trust that the client is...
Five Crucial Ingredients For Your Closest Business Relationships
by Dr. Henry Cloud, author of "The Power of the Other"
Every entrepreneur and business leader worries about the strategy and business plan. They know it...
The Unwritten Rules Of Shared Office Spaces
There are some ‘unwritten rules’ if you will, that apply to working in a shared office space, so let’s take a look at some of them here in the hopes that it helps you to keep a happy office.
Basic IP Tips Every Entrepreneur Should Know
As an entrepreneur, you must be a step ahead of the competition, which means you need robust IP protection in place as early as possible. Paige Zandri, Attorney Network Director at Priori Legal shares about four classes of protected IP - trademarks, patents, copyrights, and trade secrets - that you should look at.
How To Own Your Performance Review
Mention “performance review” and even the most unflappable employees feel sparks of dread or resentment. No one likes to see his or her hard work and contributions reduced to a mere number or rating. M. Tamra Chandler, author of "How Performance Management Is Killing Performance - and What to Do About It" shares five insider tips that will help you own it.
Tips On Starting A Business Without Sabotaging Your Personal Finances
Too many people put their personal finances at risk to launch a business, but Tim Steffen, Director of Financial Planning for Baird, believe it can be done without sabotaging your financial future.
Grow Your Business By Hiring Nurturing Leaders
When looking to hire women for leadership positions, the conclusion for those in the public or private sector is that to be perceived as competent, women in authority have to be assertive, perhaps even ruthless in their decisions, and autocratic in their style. But such "Machiavellian Marys" kills potential, argue Shoba Sreenivasan, Ph.D. & Linda E. Weinberger, Ph.D., authors of "Psychological Nutrition".