Professionalisms
Optimize Your Toolset To Tackle Today’s Network Issues
While SDN and IoT are compelling, they shouldn’t distract from other trends that have a much greater impact on enterprise networks right now, says Leon Adato, Head Geek at SolarWinds.
Starting Your Business The Right Way
Art Neill and Teri Karobonik, co-authors of "Don't Panic: A Legal Guide (in plain English) for Small Businesses & Creative Professionals" looks at some of the essential characteristics that should be taken into consideration when deciding the type of business entity you wish to pursue.
Top Considerations When Selecting A Cloud Backup Provider
In the past two years, 63 percent of small and medium businesses (SMBs) began using an online or cloud-based backup service. 304 SMBs who use cloud-based, online backup solutions were recently surveyed to determine how businesses use the technology and what they think about it. Amy Anderson, principal owner at Anderson Technologies looks at some of the results.
Tips For Hiring Your First Employee As A Small Business Owner
As a small business owner, you’re accustomed to wearing many hats. However, sometimes it’s necessary to just get an extra set of hands, especially as your business grows. Gyawu Mahama of Hiscox Small Business Insurance shares a few tips for hiring your first employee.
What Can You Do About Ransomware On Your Systems?
Ransomware is one of the fastest-growing digital threats facing enterprise. You need to learn how to protect yourself - or you could be the next victim. Tim Mullahy, General Manager at Liberty Center One tells us more.
What You Need To Know About Hiring And Training Your People
Complexity and uncertainty are the two fundamental challenges that stand between entrepreneurs and the economic viability of their organizations. John Camillus, author of "Wicked Strategies: How Companies Conquer Complexity and Confound Competitors" shares how to prepare your team for those challenges.
The Heart Of The Game: PR Lessons Learned From Game Of Thrones
The fictional series may seem like a study in real-life Machiavellianism but Leslie Licano, co-founder and CEO of Beyond Fifteen Communications, says it’s also a primer in modern-day public relations.
How To Build An Online Business Community That Markets For You
A strong online business community starts with meaningful conversations and social interaction.
Five Ways To Make Your Nonprofit Brand Stand Out
The world of non-profit marketing has become much more challenging than it ever was. Julie Cottineau, founder and CEO of BrandTwist and author of "Twist: How Fresh Perspectives Build Breakthrough Brands" shares a few tips you can implement right away for stronger non-profit branding.
5 Ways To Make Innovation Everybody’s Job
Ideally, the concept of innovation should offer SMBs the same thing it does to large organizations: new ways of working, serving customers and ultimately growing the business. How should SMBs — where people are already more likely to be wearing multiple hats — help their team share the challenge of innovation? Simon Tate of Salesforce looks at the issue.
What You Can Learn From A Census Of Your Industry’s Ecosystem
Doing a full census of your industry is an excellent way to understand how the ecosystem functions. Understanding the data about the entire ecosystem is the key to making informed business decisions, insists Deren Baker, CEO of Jumpshot.
15 Quick Tips To Help Stressed-Out Professionals Better Manage Their Time
Don't be ruled by the clock at work or at home. Time management expert Jackie Gaines shares tips to help you make the most of your time and increase your productivity — without losing your mind in the process!
Sustainable Offices For Entrepreneurs: Investment & Business Impact In 2016
By Sacha Ferrandi, Founder and Principal of Source Capital Funding, Inc.
In the past few decades, we’ve learned over and over again that office atmosphere...
6 Tips For Entrepreneurs To Deal With Mental Stress
As an entrepreneur, you need to think through every aspect of your business thoroughly before making a decision. Unmanaged stress can ruin your focus and prevent that from happening, leading to unexplained frustration. Swati Kapoor shares how busy entrepreneurs can manage stress and improve their wellbeing and productivity.
Finding The Right HR Tech Solution For Businesses
There are many HR tech solutions, but how do you pick which solution is best for your business? Ashley Walsh, Director of Marketing for Formstack shares the four questions you need to ask yourself to help you decide which HR tech solution is the perfect fit for your department.
6 Steps To Creating A Customer Service Plan For Your Startup
Follow these common sense tips from Parker Davis, the CEO of Answer 1, to develop your startup’s customer service strategy and give your business a competitive edge.
A Closer Look At Different Materials Used In 3D Printing
3D printing has come a long way since its inception and has made numerous contributions in the field of manufacturing and medicine. Gaurav Sharma of CG Trader looks at the most popular 3D printing materials to give you a clear idea of what you should choose depending on how you’re using it.
10 Ways To Increase Your Brand Awareness
A business is only as successful to the extent that consumers are aware of the company. This is why branding is everything. Dan McCarthy, event manager for Venueseeker looks at 10 ways to give your company a boost to get potential customers to take notice.
5 Golden Rules For Project Planning
Whatever the project, there are a few golden rules that are worth keeping in mind to ensure deadlines can be met and the course of your project runs as smooth as possible. Sean Blanks, Marketing Director at cartridgesave.co.uk shares five he's learnt through experience.
Why It’s Important To Start Your Business Green From Ground Up
The world currently is at the point where every organization is encouraging business owners to invest in green, eco-friendly businesses. Starting a green business has particular advantages and challenges. Michael Rogers of USInsuranceAgents.com discusses some of the most important and beneficial ones.
How Mastering CEO-Speak Can Help Lead To Innovation Implementation
Mastering “CEO-speak” is one highly effective tool that can help innovators see their new ideas that they’ve researched and proposed actually acted upon by their company’s top management and most senior leaders — the C-suite. Robert Brands, CEO, innovation coach, and author of both "Robert's Rules of Innovation: A 10-Step Program for Corporate Survival" shares some tips on how to speak their language.
Small Business Revenue Is On The Rise: Are You?
Digging into the numbers from a recent survey of 1,000 small business owners conducted by Constant Contact, 70 percent of small business owners reported meeting or exceeding their Q1 2016 revenue targets. No matter where you are on that scale, John Orlando, Chief Marketing Officer at Constant Contact shares some secrets to attracting new customers, inspiring them to come back, and driving word-of-mouth all the way through December and beyond.
5 Ways To Build A Likeable Brand
Have you ever noticed that some brands seem to thrive on the Internet, while others struggle? While there’s no one sure-fire formula, there are steps that are proven to work - and they’re easier to implement than you might think.
Why Every Marketer Needs To Be A Great Storyteller
Storytelling provides brands with an opportunity to connect with their audience on a more personal level. Pierre de Braux, content strategist at Spiralytics, Inc shares about some of the benefits that come with storytelling.
Three Methodologies That Help Businesses Stay Creative
For you to undertake any project, there must be a plan that defines the whole methodology, from how you plan to deal with the project, tackle the risk factors, test each iteration, and manage the resources.
The Basic Digital Marketing Actions for All New Website Owners
Graham Tripp, Digital Marketing Guru at WATB shares a few of the top digital marketing tips you can undertake today to help your website receive visitors.
Five Ways To Build Culture Within Your Team
Cultivating and maintaining a flourishing company culture boils down to one thing, employee engagement. You must take a look at your business and answer a challenging question - are your staff members committed to the company and their work?
The 5 Hidden Secrets Of Online Lenders
The world of small business finance has dramatically transformed. Advanced online technology has led to an easier loan application process and faster funding. However, entrepreneurs need to look beyond the bells and whistles of online lenders and dig deeper to find the best deal. Evan Singer, General Manager for SmartBiz shares five crucial areas for an entrepreneur to explore before they sign on the dotted line.
The 5 Biggest Turn-Offs On A Company Website
Far too many businesses fail to create websites that deliver, and miss out on valuable opportunities as a result. Litha Ramirez, Director of User Experience at Breakthrough Technologies highlights the five biggest turn-offs on a company website so you don’t make these common mistakes.
3 Tips For Incorporating The Digital Marketing Metrics You Need
It’s important at the beginning stages of a business to see the big picture of where you’re going, but it’s also easy to get caught up in the details — particularly when it comes to building your customer base, says Hagan Major, president and chief operating officer of YellowHammer.