Professionalisms
You Sell You: How To DIY Your Early PR Presence
It is possible to do PR on your own — and it’s much cheaper and easier than you’d ever imagine it to be. Unlike most of your other DIY projects, this one will take only a few hours a week and will barely put a strain on your wallet. Elliot Tomaeno, founder of ASTRSK shares four ways to take a DIY approach to PR.
Small Businesses A Great Fit For The New Nimble Marketplace
E-commerce is expected to continue to grow aggressively in the years ahead – but in ways that may surprise many retailers, especially SMEs. Raj Subramaniam, Executive Vice President, Global Marketing and Communications, FedEx Services looks at three megatrends that all businesses should be aware of, as well as some tips that will help them better engage with customers and grow their businesses globally.
4 Ways Small Businesses Can Use Video Marketing
Video marketing is an excellent way for companies to generate revenue and increase brand awareness. Small businesses in particular are leveraging video marketing to their advantage.
Protect Your Business – Disaster Preparedness, Recovery And Business Continuity Planning
With more than 25% of small businesses experiencing a significant crisis each year, don’t be guilty of the “it won’t be me” mentality. Make sure you have an emergency plan. Tom Hughes, Vice President - Small Business Product Management, AT&T shares some tips for small business owners to follow and help protect themselves from an unexpected disaster.
4 Risks Of Growing Too Quickly That Could Derail You
If you’re not careful, if you don’t plan out every step, rapid growth could be the downfall of your business. Andy Roe, General Manager of SurePayroll, Inc. shares four risks to watch for.
Find A Way To Love Your Clients, Or Learn To Let Them Go
All business is personal because all business takes place between persons. The human element is the only element that conducts business. It is impossible to separate humans from commerce, argues Dave Marinaccio.
5 Liability Risks You Should Know About Starting A Company
Liability is an element that any entrepreneur has to consider when starting a business. The level of liability that different professionals have to deal with differs widely. What are some of the risks that your new business may face?
5 Ways To Improve Your Business Processes
In an increasingly competitive business world, corporate leaders who want to emerge as industry leaders who consistently earn excellent conversion rates need to optimize their business processes. Cameron Johnson shares five ways to do so.
How To Build Authority And Boost Credibility
Regardless of whether you run a well-established business, are a 9 to 5 corporate ladder climber, or are a side-hustle-preneur, your personal brand is an important factor directly connected to your success, says Jamillah Rahmaad.
4 Smart Steps When Your Business Gets A Cease And Desist Letter
Nobody wants to get cease and desist letter, but they happen and you need to be prepared. A tiny bit of prevention and an intelligent and measured response to a will likely prevent potentially serious legal issues, says Taylor Johnson, business consultant at LegalTemplates.net.
How Much You Can Save With Document Management Software
By Benoy Tamang, CEO of eFileCabinet
Are you looking to save money for your business? There are several ways you can go about saving money,...
5 Steps To Align Your Core Values With Your Daily Practices
No matter your age, just about everybody loves the Beatles. But can your company learn from the Fab Four’s success? Michael Manning, chief relationship officer at Rocksauce Studios looks at how your should "build your band as you build your brand".
E-Commerce Essentials: 5 Tips For Your New Website
With more e-commerce websites popping up on the Internet than ever before, you might be thinking it’s time for your own company to strengthen its digital presence. Sam Wheeler, Digital Business Consultant with Inseev Interactive shares
Thinking About Starting A Creative Agency? Here’s What You Need To Know.
Have you been freelancing for a while and haven’t grown to your full potential? This article will get you on the path toward your own creative agency.
How To Generate Leads Through Video Marketing
Video marketing offers a unique opportunity for businesses to capitalize on digital technology in order to increase their leads. According to Hubspot, 90% of internet users claim that videos help them in their decision-making process.
How Protecting Your Business Against A Natural Disaster Can Help Protect Its Reputation
The right combination of analysis, technology, and planning can help organizations avoid costly downtime when a natural disaster occurs. Patrick Wiley, CEO of Aldridge looks at a few of the ways an organization can protect its data and strengthen business continuity in case of a natural disaster.
7 Leadership Keys To Startup Survival
In a business environment that demands speed and transparency, the key to longevity is building a company that matters. Peter Sheahan and Julie Williamson, PhD, authors of "Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice" shares how leaders can position a startup for a successful launch and long-term success if they consider seven key factors.
Key Contracts Every Business Must Use
by Tej Prakash, co-founder of ShouldiSign.com
Owners of a business are constantly dealing with people (both internal to the business and external) and other businesses. It’s these...
6 Surveillance Camera Systems For Commercial Use
Whether you are responsible for a small shop, a home, place of worship, or hotel, the last thing you need is for something awful to happen to your building. To prevent and drive away crime from damaging your property, there are several commercial surveillance camera systems to pick from. Richard Henke, CEO of On Guard Systems, Inc shares 6 of them.
Today’s Cold Chain – Connecting The World Of Care
Just as modern medicine allows us to see inside and monitor the human body in real time, cold chain logistics is doing the same for healthcare shipments vital to the future well-being of all of us. Dr. Karen M. Reddington, president, FedEx Express Asia Pacific explains why today’s cold chain is the ultimate game changer for healthcare.
Designing An Impactful Website On A Limited Budget
By Carmen Pietrau, Content Strategist at Dreamstime
Most small businesses operate on lean budgets. Money is spent on marketing, sales efforts, and the actual product, and often, there’s...
How to Manage Supply Chain Planning Like a Pro
For manufacturing startups, here are several ways to achieve effective supply chain management.
3 Ways To Boost Worker Productivity
To boost productivity, capitalize on employee intelligence, and operate in a robust, responsive environment, companies are employing strategic technologies such as the evolution of digital and mobile technologies to change the way employees collaborate within the office. Matej Zalar, CEO of Visionect look at three ways a CEO can immediately boost productivity and in turn profitability as we approach the end of the fiscal year.
Curb Appeal For Your Small Business
It’s a simple DIY task to incorporate curb appeal into a business appearance and the payoff can be big. This checklist from Lea Schneider can help you move from “wondering how” to “wow.”
Emotional Stories That Sell: Techniques For Deeply Moving Buyers’ Decisions
If you want to influence buyers’ decisions, you need to influence them emotionally, not just rationally and logically. Fortunately, we have a tool to tap into people’s emotions quite effectively — a story, says Paul Smith, author of "Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale".
Why Even The Busiest Startups Should Value Work-Life Balance
The primary problem with our growing attachment to work is simple: A team that never shuts down is a team that’s going to struggle over the long haul, says Elliot Tomaeno, founder of ASTRSK.
Making The Platform Economy Big And Hard To Miss
“Why did WePay wrap a train car?" Kurt Bilafer, Global Vice President Sales & Success at WePay explains why they wrapped two Caltrain cars that shuttle daily between San Francisco and San Jose.
Small Business Security: 4 Ways To Prove Your Security-Smarts
Data security breaches suffered by big, high-profile companies earn the most attention, and rightfully so, but the reality is that even the smallest companies and vendors fall victim to cyber-attacks, warns Bindu Sundaresan, Strategic Security Solutions Lead at AT&T.
3 Tips To Keep Your Small Business’ Credit Card Processing Secure
If you’re starting a business you’ll likely want to accept credit cards, and to do so you’ll need a merchant account. Adam Carlson, CEO of Soar Payments outlines 3 steps your small business can take to minimize the risk of fraudsters accessing your merchant account.
3 Ways To Ensure Your Startup Has A Top-Notch Team
You have a million things to consider when investing your startup’s money. Developing your product is just the beginning. Then come the marketing, sales, and accounting considerations. But throughout all this, you can’t overlook the single most important financial consideration: your team. Shawn Overcast, managing director at gothamCulture, explains.