Professionalisms
3 Ways To Boost Worker Productivity
To boost productivity, capitalize on employee intelligence, and operate in a robust, responsive environment, companies are employing strategic technologies such as the evolution of digital and mobile technologies to change the way employees collaborate within the office. Matej Zalar, CEO of Visionect look at three ways a CEO can immediately boost productivity and in turn profitability as we approach the end of the fiscal year.
Curb Appeal For Your Small Business
It’s a simple DIY task to incorporate curb appeal into a business appearance and the payoff can be big. This checklist from Lea Schneider can help you move from “wondering how” to “wow.”
Emotional Stories That Sell: Techniques For Deeply Moving Buyers’ Decisions
If you want to influence buyers’ decisions, you need to influence them emotionally, not just rationally and logically. Fortunately, we have a tool to tap into people’s emotions quite effectively — a story, says Paul Smith, author of "Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale".
Why Even The Busiest Startups Should Value Work-Life Balance
The primary problem with our growing attachment to work is simple: A team that never shuts down is a team that’s going to struggle over the long haul, says Elliot Tomaeno, founder of ASTRSK.
Making The Platform Economy Big And Hard To Miss
“Why did WePay wrap a train car?" Kurt Bilafer, Global Vice President Sales & Success at WePay explains why they wrapped two Caltrain cars that shuttle daily between San Francisco and San Jose.
Small Business Security: 4 Ways To Prove Your Security-Smarts
Data security breaches suffered by big, high-profile companies earn the most attention, and rightfully so, but the reality is that even the smallest companies and vendors fall victim to cyber-attacks, warns Bindu Sundaresan, Strategic Security Solutions Lead at AT&T.
3 Tips To Keep Your Small Business’ Credit Card Processing Secure
If you’re starting a business you’ll likely want to accept credit cards, and to do so you’ll need a merchant account. Adam Carlson, CEO of Soar Payments outlines 3 steps your small business can take to minimize the risk of fraudsters accessing your merchant account.
3 Ways To Ensure Your Startup Has A Top-Notch Team
You have a million things to consider when investing your startup’s money. Developing your product is just the beginning. Then come the marketing, sales, and accounting considerations. But throughout all this, you can’t overlook the single most important financial consideration: your team. Shawn Overcast, managing director at gothamCulture, explains.
Startup HR Advice: How To Retain Millennial Employees
Managing millennials can often be seen as a challenge in helping them to stay fulfilled and keep them from becoming bored. Here are a few tips to help retain your millennial employees and keep them challenged and happy.
Developing A PR Strategy For Your Small Business’s Product Launch
Developing a PR strategy for your small business's product launch is easier when you know the four aspects of a good PR strategy shared here by Cameron Johnson.
Debunking the Top 3 Myths about Wi-Fi for Small Businesses
For all the benefits that Wi-Fi has brought to small businesses, the misperceptions of its value have crept in over time. Sarita Rao, Vice President, AT&T Wi-Fi & Data Patterns debunks three common myths about Wi-Fi.
10 Rules To Live By In Your New Management Role
Your first few months as a new manager may be some of the most nerve racking of your career. Rob Cahill, Co-Founder & CEO at Jhana shares a few tips managers (and their HR teams) can follow to ensure they aren’t starring in real-life versions of “Horrible Bosses” or “The Devil Wears Prada”.
A Brand New You
Branding is no longer just for brands. Anyone looking to carve out a promising career, and “future-proof” themselves professionally, will need to focus on treating their personal reputation as a distinct brand name, insists Andrea Katz, founder and Chief Ideonista at Ideon.
What To Know Prior To Building An App
Businesses must have a well-planned strategy in place before building an effective mobile app. Rob Brandt, CEO of Red Foundry points out a few of the most important pieces of advice to consider when developing a mobile app strategy prior to app development.
3 Critical Questions To Consider Before Hiring Your First Salesperson
When you are a young company the choice of whom to hire as your first salesperson and when to hire them is critical, says Jonathan Whistman, author of "The Sales Boss: The Real Secret to Hiring, Training and Managing a Sales Team".
Three Practices That Keep Critical Projects On Track
by Kate Purmal and Lisa Goldman, co-authors of "The Moonshot Effect: Disrupting Business as Usual"
Here’s a common lament we hear from senior executives: “My...
Getting Started With Paid Facebook Ads
Paid Facebook ads are one of the most effective and powerful tools that businesses can use to target a precise user base, whether that user is at home or on the go. Joanna Mastrocola, Content Marketer at Alignable shares how your local business can reach precise target customers.
Top 5 Time Management Hacks To Get You Ahead
We often think that we are overburdened with work, but the reality is that there is always room for improvement when it comes to managing time. Aymeric Gaurat-Apellii, founder of Weekplan, shares 5 time management hacks that will make every second worth.
How To Succeed As A Product Manager
Director of HeadChannel Beata Green describes the role of product managers in a company, why they are so important and what the metrics to evaluate their success are.
Optimize Your Toolset To Tackle Today’s Network Issues
While SDN and IoT are compelling, they shouldn’t distract from other trends that have a much greater impact on enterprise networks right now, says Leon Adato, Head Geek at SolarWinds.
Starting Your Business The Right Way
Art Neill and Teri Karobonik, co-authors of "Don't Panic: A Legal Guide (in plain English) for Small Businesses & Creative Professionals" looks at some of the essential characteristics that should be taken into consideration when deciding the type of business entity you wish to pursue.
Top Considerations When Selecting A Cloud Backup Provider
In the past two years, 63 percent of small and medium businesses (SMBs) began using an online or cloud-based backup service. 304 SMBs who use cloud-based, online backup solutions were recently surveyed to determine how businesses use the technology and what they think about it. Amy Anderson, principal owner at Anderson Technologies looks at some of the results.
Tips For Hiring Your First Employee As A Small Business Owner
As a small business owner, you’re accustomed to wearing many hats. However, sometimes it’s necessary to just get an extra set of hands, especially as your business grows. Gyawu Mahama of Hiscox Small Business Insurance shares a few tips for hiring your first employee.
What Can You Do About Ransomware On Your Systems?
Ransomware is one of the fastest-growing digital threats facing enterprise. You need to learn how to protect yourself - or you could be the next victim. Tim Mullahy, General Manager at Liberty Center One tells us more.
What You Need To Know About Hiring And Training Your People
Complexity and uncertainty are the two fundamental challenges that stand between entrepreneurs and the economic viability of their organizations. John Camillus, author of "Wicked Strategies: How Companies Conquer Complexity and Confound Competitors" shares how to prepare your team for those challenges.
The Heart Of The Game: PR Lessons Learned From Game Of Thrones
The fictional series may seem like a study in real-life Machiavellianism but Leslie Licano, co-founder and CEO of Beyond Fifteen Communications, says it’s also a primer in modern-day public relations.
How To Build An Online Business Community That Markets For You
A strong online business community starts with meaningful conversations and social interaction.
Five Ways To Make Your Nonprofit Brand Stand Out
The world of non-profit marketing has become much more challenging than it ever was. Julie Cottineau, founder and CEO of BrandTwist and author of "Twist: How Fresh Perspectives Build Breakthrough Brands" shares a few tips you can implement right away for stronger non-profit branding.
5 Ways To Make Innovation Everybody’s Job
Ideally, the concept of innovation should offer SMBs the same thing it does to large organizations: new ways of working, serving customers and ultimately growing the business. How should SMBs — where people are already more likely to be wearing multiple hats — help their team share the challenge of innovation? Simon Tate of Salesforce looks at the issue.
What You Can Learn From A Census Of Your Industry’s Ecosystem
Doing a full census of your industry is an excellent way to understand how the ecosystem functions. Understanding the data about the entire ecosystem is the key to making informed business decisions, insists Deren Baker, CEO of Jumpshot.