Professionalisms
5 Steps To Align Your Core Values With Your Daily Practices
No matter your age, just about everybody loves the Beatles. But can your company learn from the Fab Four’s success? Michael Manning, chief relationship officer at Rocksauce Studios looks at how your should "build your band as you build your brand".
E-Commerce Essentials: 5 Tips For Your New Website
With more e-commerce websites popping up on the Internet than ever before, you might be thinking it’s time for your own company to strengthen its digital presence. Sam Wheeler, Digital Business Consultant with Inseev Interactive shares
Thinking About Starting A Creative Agency? Here’s What You Need To Know.
Have you been freelancing for a while and haven’t grown to your full potential? This article will get you on the path toward your own creative agency.
How To Generate Leads Through Video Marketing
Video marketing offers a unique opportunity for businesses to capitalize on digital technology in order to increase their leads. According to Hubspot, 90% of internet users claim that videos help them in their decision-making process.
How Protecting Your Business Against A Natural Disaster Can Help Protect Its Reputation
The right combination of analysis, technology, and planning can help organizations avoid costly downtime when a natural disaster occurs. Patrick Wiley, CEO of Aldridge looks at a few of the ways an organization can protect its data and strengthen business continuity in case of a natural disaster.
7 Leadership Keys To Startup Survival
In a business environment that demands speed and transparency, the key to longevity is building a company that matters. Peter Sheahan and Julie Williamson, PhD, authors of "Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice" shares how leaders can position a startup for a successful launch and long-term success if they consider seven key factors.
Key Contracts Every Business Must Use
by Tej Prakash, co-founder of ShouldiSign.com
Owners of a business are constantly dealing with people (both internal to the business and external) and other businesses. It’s these...
6 Surveillance Camera Systems For Commercial Use
Whether you are responsible for a small shop, a home, place of worship, or hotel, the last thing you need is for something awful to happen to your building. To prevent and drive away crime from damaging your property, there are several commercial surveillance camera systems to pick from. Richard Henke, CEO of On Guard Systems, Inc shares 6 of them.
Today’s Cold Chain – Connecting The World Of Care
Just as modern medicine allows us to see inside and monitor the human body in real time, cold chain logistics is doing the same for healthcare shipments vital to the future well-being of all of us. Dr. Karen M. Reddington, president, FedEx Express Asia Pacific explains why today’s cold chain is the ultimate game changer for healthcare.
Designing An Impactful Website On A Limited Budget
By Carmen Pietrau, Content Strategist at Dreamstime
Most small businesses operate on lean budgets. Money is spent on marketing, sales efforts, and the actual product, and often, there’s...
How to Manage Supply Chain Planning Like a Pro
For manufacturing startups, here are several ways to achieve effective supply chain management.
3 Ways To Boost Worker Productivity
To boost productivity, capitalize on employee intelligence, and operate in a robust, responsive environment, companies are employing strategic technologies such as the evolution of digital and mobile technologies to change the way employees collaborate within the office. Matej Zalar, CEO of Visionect look at three ways a CEO can immediately boost productivity and in turn profitability as we approach the end of the fiscal year.
Curb Appeal For Your Small Business
It’s a simple DIY task to incorporate curb appeal into a business appearance and the payoff can be big. This checklist from Lea Schneider can help you move from “wondering how” to “wow.”
Emotional Stories That Sell: Techniques For Deeply Moving Buyers’ Decisions
If you want to influence buyers’ decisions, you need to influence them emotionally, not just rationally and logically. Fortunately, we have a tool to tap into people’s emotions quite effectively — a story, says Paul Smith, author of "Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale".
Why Even The Busiest Startups Should Value Work-Life Balance
The primary problem with our growing attachment to work is simple: A team that never shuts down is a team that’s going to struggle over the long haul, says Elliot Tomaeno, founder of ASTRSK.
Making The Platform Economy Big And Hard To Miss
“Why did WePay wrap a train car?" Kurt Bilafer, Global Vice President Sales & Success at WePay explains why they wrapped two Caltrain cars that shuttle daily between San Francisco and San Jose.
Small Business Security: 4 Ways To Prove Your Security-Smarts
Data security breaches suffered by big, high-profile companies earn the most attention, and rightfully so, but the reality is that even the smallest companies and vendors fall victim to cyber-attacks, warns Bindu Sundaresan, Strategic Security Solutions Lead at AT&T.
3 Tips To Keep Your Small Business’ Credit Card Processing Secure
If you’re starting a business you’ll likely want to accept credit cards, and to do so you’ll need a merchant account. Adam Carlson, CEO of Soar Payments outlines 3 steps your small business can take to minimize the risk of fraudsters accessing your merchant account.
3 Ways To Ensure Your Startup Has A Top-Notch Team
You have a million things to consider when investing your startup’s money. Developing your product is just the beginning. Then come the marketing, sales, and accounting considerations. But throughout all this, you can’t overlook the single most important financial consideration: your team. Shawn Overcast, managing director at gothamCulture, explains.
Startup HR Advice: How To Retain Millennial Employees
Managing millennials can often be seen as a challenge in helping them to stay fulfilled and keep them from becoming bored. Here are a few tips to help retain your millennial employees and keep them challenged and happy.
Developing A PR Strategy For Your Small Business’s Product Launch
Developing a PR strategy for your small business's product launch is easier when you know the four aspects of a good PR strategy shared here by Cameron Johnson.
Debunking the Top 3 Myths about Wi-Fi for Small Businesses
For all the benefits that Wi-Fi has brought to small businesses, the misperceptions of its value have crept in over time. Sarita Rao, Vice President, AT&T Wi-Fi & Data Patterns debunks three common myths about Wi-Fi.
10 Rules To Live By In Your New Management Role
Your first few months as a new manager may be some of the most nerve racking of your career. Rob Cahill, Co-Founder & CEO at Jhana shares a few tips managers (and their HR teams) can follow to ensure they aren’t starring in real-life versions of “Horrible Bosses” or “The Devil Wears Prada”.
A Brand New You
Branding is no longer just for brands. Anyone looking to carve out a promising career, and “future-proof” themselves professionally, will need to focus on treating their personal reputation as a distinct brand name, insists Andrea Katz, founder and Chief Ideonista at Ideon.
What To Know Prior To Building An App
Businesses must have a well-planned strategy in place before building an effective mobile app. Rob Brandt, CEO of Red Foundry points out a few of the most important pieces of advice to consider when developing a mobile app strategy prior to app development.
3 Critical Questions To Consider Before Hiring Your First Salesperson
When you are a young company the choice of whom to hire as your first salesperson and when to hire them is critical, says Jonathan Whistman, author of "The Sales Boss: The Real Secret to Hiring, Training and Managing a Sales Team".
Three Practices That Keep Critical Projects On Track
by Kate Purmal and Lisa Goldman, co-authors of "The Moonshot Effect: Disrupting Business as Usual"
Here’s a common lament we hear from senior executives: “My...
Getting Started With Paid Facebook Ads
Paid Facebook ads are one of the most effective and powerful tools that businesses can use to target a precise user base, whether that user is at home or on the go. Joanna Mastrocola, Content Marketer at Alignable shares how your local business can reach precise target customers.
Top 5 Time Management Hacks To Get You Ahead
We often think that we are overburdened with work, but the reality is that there is always room for improvement when it comes to managing time. Aymeric Gaurat-Apellii, founder of Weekplan, shares 5 time management hacks that will make every second worth.
How To Succeed As A Product Manager
Director of HeadChannel Beata Green describes the role of product managers in a company, why they are so important and what the metrics to evaluate their success are.