Professionalisms
5 Ways Stock Art Is Killing Your Small Business Brand
Everything about your brand, from your business name to your logo to your web design, should support and communicate your brand’s unique identity. So why on earth would you consider using stock art or stock images to represent your brand, asks Katie Lundin.
Customer Success: The Secret Ingredient For Engagement
If you want a successful company, you first need a Customer Success department (not to be confused with Customer Service). These problem solvers, connectors, and BFF insiders can help your customers thrive and keep them loyal to your brand. Here, Membership Economy expert Robbie Kellman Baxter explains what Customer Success is, why it is different from Customer Service, and how it can launch your brand to the top.
How To Build An SEO Strategy To Dominate Search Results
Looking to build a focused SEO strategy that will stand the test of any algorithm update? Owner of the leading London SEO company, Bigfoot Digital, Mark Woodcock has the answers.
Stress: 3 Ways To Keep it From Killing You
Marianne Clyde, author of "Zentivity™: How to Eliminate Chaos, Stress and Discontent in Your Workplace" shares a few basic principles will serve you well as you encounter stress, so it does not become chronic, potentially leading to depression or anxiety or some life threatening physical illness.
Surprising Tricks For Powerful Public Speaking
Speaking in front of a group in any business setting, whether it’s a formal presentation, a meeting or on a conference call, requires not only that you have a well-prepared message, but that you deliver it clearly. Paul Geiger, author of "Better Business Speech: Techniques, Tricks, and Shortcuts for Public Speaking at Work" shares some powerful tips.
5 Unusual Ways To Connect And Engage Your Employees
If you want a prosperous business performance, your employees need to be happy and engaged. Eva Wislow, a career coach at CareersBooster, shares ways that’ll help you connect and engage your employees.
Business Prenup: What To Do Before You Start A Company With A Partner
Before you get started on a closely held business with your best friend (or a few friends), though, think pragmatically on the front end to avoid headaches at the back end, advise legal experts Mark Zyla and Jessica Wood.
How Finance Can Usher In Digital Transformation With One Key Resource
In today’s digitally empowered world, businesses that leave key departments in the technological dust will suffer strategically. Andrew Durlak, Co-Founder & VP of Operations at Scout RFP asserts that the first step is to expand your focus on digital transformation for the company and zero in on oft-looked over departments that are under finance’s leadership.
The 5 Core Values That All Great Leaders Have
Having strong core values and making sure one’s actions and one’s business aligns with them has a profoundly healthy and positive influence on an organization. Shawn Vij, author of "Moral Fiber: Awakening Corporate Consciousness" shares the five key values that outstanding leaders share.
6 Guerrilla Marketing Tactics For New Businesses
The fact that guerrilla marketing is low-cost doesn’t go at the expense of its quality. Nate Vickery, editor-in-chief of Bizzmarkblog.com suggests a few guerrilla marketing strategies to jazz up your promotional activities.
The Firewall Is Dead – What Can Businesses Do To Protect And Secure Their...
To combat modern cyber warfare, we need to look at our defenses as part of a military strategy where our very existence is at stake, argues David Nagrosst, head of sales for Cyxtera Technologies in Asia Pacific, Australia and Japan.
Reviving Lost Business Etiquette
Even as people around you are losing touch with civility, using proper etiquette can powerfully enhance your personal brand and your company's customer service reputation.
10 Tips To Be A Better Public Speaker
Although public speaking is one of the most common phobias and is often accompanied by dread and worry, relax, because you can learn to deliver an entertaining and educational presentation that holds the audience’s attention. Topher Morrison, author of "The Book on Public Speaking" shares ten of his best tips improve your public speaking skills.
Going Concern Rules And Your Company
During the audit process, the company needs to address the risk that it may not be able to continue as a “going concern.” Specifically, the audit team assesses the management’s conclusion as to whether or not the company can continue to operate while meeting its financial obligations, explains Michael Gallaher, Audit Associate at Sensiba San Filippo.
[Interview] Brian Connell-Tombs, Founder Of CT Compliance Consulting
Knowing the protections to put in place, and particularly the relevant requirements from a regulatory perspective, is essential when it comes to cybersecurity. Brian Connell-Tombs of CT Compliance Consulting stresses the importance of such due diligence.
Do This, Not That Email Marketing Edition
Knowing how to use email marketing throughout the buyer's journey can make a tremendous difference in conversions and repeat sales. Clate Mask, co-author of "Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy" shares his list of dos and don'ts to keep your email marketing and your business on the right track.
Top Mistakes Businesses Make With Employees
In the job market today, employees don’t stay in one place for as long as they used to. Terry Duncan, President of Duncan Management Inc shares a few things business owners can do to boost morale and keep a higher retention rate.
Four Ways To Build An Elite Team
Can you take the lessons from elite sports organizations and use them to build powerful business cultures? David DeRam, co-founder and CEO at greenlight.guru, thinks so. He shares four ways you can build an elite business team that rivals a championship sports team.
How To Build Your Personal Brand – 8 Tips
In today’s ever-connected, cached-forever world, your personal brand affects who hires you, who fires you, who follows you, and who trolls you, which is particularly important to remember as you enter the job market. Pamela Webber, Chief Marketing Officer at 99designs shares some simple steps that can help you create a personal brand to be proud of that reflects who you are and where you’re going.
You Don’t Need To Change Your Company Culture To Attract Millennials
Employers spend a lot of time puzzling over what they need to do to attract millennials and how to retain those young employees once they hire them. But Brad Deutser, president of Deutser LLC posits that companies desperate to recruit millennials are looking at the situation all wrong?
The 5 Key Secrets To Having A Great Meeting
One key reason meetings are such a waste of time is that they’re doomed from the start by not having a plan or a process. Dr. Rick Brinkman, author of "Dealing with Meetings You Can't Stand: Meet Less and Do More" shares five simple steps to take to transform a meeting from a waste of time to a triumph.
4 Miscues That Can Transform Popular Brands Into Troubled Brands
There are probably a dozen identifiable ways businesses can make a mess of their brands, says Larry Light, Chief Executive Officer of Arcature and co-author of "Six Rules of Brand Revitalization". He shares four of them.
How To Successfully Market To Millennials
Because Millennials participate so much of their daily lives online — from communicating with friends to reviewing restaurants — they represent a hugely lucrative market for brands. Kelly Morr, Senior Manager of Content Strategy at 99designs shares what makes this generation so special when it comes to ecommerce strategy.
3 Things Worth Investing In To Keep Your Company Growing
For businesses looking to survive in an uncertain market, investing in areas that will profitably fuel growth is non-negotiable. Here are some ways that such firms can stimulate growth.
Understanding How New Enterprise Software Is Licensed And Deployed
Taking a step back and asking your enterprise software provider the right questions can enable you to make a much more informed purchasing decision, says Wayne Wedell, President and CEO of WorkWise, LLC.
Now Is The Time To Prepare Your Business For A Natural Disaster
Walt Capell, founder of General Liability Shop shares 8 tips for developing an effective natural disaster preparedness plan for your business.
4 Reasons Bosses Should Encourage Meditation At Work
It’s not uncommon now for big corporations to encourage meditation during breaks and even hold meditation events during working hours. Barbara Cox, Ph.D. of Dr Cox Consulting talks about the benefits of meditation.
Network Like A Boss!
Jemimah Ashleigh, Creative Director of Tangs Design, Director of Epic Social, shares some tips and hints for not only networking like a pro, but enjoying yourself as well.
4 Miscues That Can Transform Popular Brands Into Troubled Brands
Too often brands get into trouble due to the self-inflicted actions of their owners. There are probably a dozen identifiable ways businesses can make a mess of their brands. Larry Light, co-author of "Six Rules of Brand Revitalization" shares four of them.
Understanding Stock Options
In today’s start-up culture, it’s common for companies to offer employees the opportunity to own stock in the business. While most folks know the basic benefits of receiving stock, many employees are taken off guard by the tax implications that follow, says Evan Stephens, tax manager at Sensiba San Filippo.