Professionalisms
Branding Yourself – 5 Ways To Lead The Pack
You can become the leader in your niche, but it needs branding consistency.
Choosing The Right Digital Management System: 5 Sneaky Ways Some Providers Hold Your Data...
Don’t trust your data to a platform that may hold it above your head and force you to buy it back from them if you want to migrate. Do your research and ask the above questions to make sure you are choosing the right partner, says Jesse Wood, CEO of eFileCabinet.
When You Listen To Customers, What Are You Really Hearing?
Without listening to consumers, tech entrepreneurs tend to assume that they want advancement and change. Aytekin Tank, founder & CEO of JotForm says it’s too easy to listen for the wrong signal or entirely miss what matters.
5 Questions You Should Avoid When Interviewing Job Candidates
Even small talk can lead to discrimination or bias claims. Jeffrey Frankel, Vice President of Marketing for Traliant shares a few examples of interview questions that can get organizations in trouble or lead to discrimination claims.
Managing Finances When Freelancing
Just as even the most powerful CEOs are still under the authority of shareholders, as a freelancer, you're still under the authority of people and companies to whom you have a financial obligation.
The 3 Stages Of Evolution For Forward-Moving Entrepreneurs
Peter J. Strauss, author of “The Business Owner’s Definitive Guide to Captive Insurance Companies“ shares three stages of entrepreneurial evolution, and how personal and team growth can inspire the same evolution within a client’s company.
20 Secrets For Writing Content That Attracts And Engages
Well-written content attracts the right people to your brand and helps you close them into customers. Justin Champion, author of Inbound Content, offers 20 tips to ensure your writing is simple, clear, and compelling to your audience.
Three Lessons For Building A Successful Company With Sustainability Benefits
If you are building a company with sustainability benefits, you need to invest your time into getting clarity about your market and customers and building momentum around your product. Joanna Malaczynski, founder of DESi shares three tips.
5 Quintessential Principles To Set Up A Thriving On-Demand Business
In today’s world the desire for instant gratification is nourishing the raid growth of the on-demand economy. Tuhin Bhatt, co-founder of Intelivita shares 5 quintessential principles that entrepreneurs should be aware of while setting up their on-demand business.
Why Small Business Owners Should Care About Health Insurance
Providing health insurance is an important step small businesses can take to not only attract and retain employees, but to make sure they stay healthy. Sally Poblete, CEO of Wellthie explains.
Can Subscription Billing Programs Save Retail Stores?
Among the strategies tested by retailers to compete with online stores are subscription billing programs.
4 Ways Employers Can Make Mental Health A Priority In The Workplace
Employers need to realize that they should not make mental health something no one wants to talk about, argues Kerry Alison Wekelo, author of "Culture Infusion".
Good Writing Can Help You Become A Better Entrepreneur
How does good writing can make an entrepreneur better? For example, writing correctly, clearly and unambiguously can avoid business failures that result from poor transmission of information.
Rock Your Business By Marketing It This Summer
For small businesses it’s critical to keep marketing over the summer. Diana Ennen, President of Virtual Word Publishing shares her top summertime tips for marketing your business.
Want To Win Over Employees? Learn To Listen Like A Leader
One of the most observable traits of a great leader is that they listen more than they talk. And they don’t just listen; they listen well, argues Leslie Peters, author of "Finding Time to Lead: Seven Practices to Unleash Outrageous Potential".
Three Customer Discovery Tips For Building An Innovative Company
If you are building an innovative company, you will have to spend a good chunk of your time on customer discovery. Joanna Malaczynski, founder of DESi, shares three tips from her discussions with some entrepreneurs.
How To Save Money On Video Marketing
Video marketing has become essential to every business out there, no matter whether it is a small startup or a big corporation. Roman Daneghyan, Chief Marketing Officer of Renderforest shares how you can make videos on a budget.
3 Ways To Promote Your Brand On LinkedIn Using Video
With a bit of strategizing, you can use LinkedIn’s video capabilities to appeal to your B2B customers, promote your brand and present yourself as an industry leader. Jack Anzarouth, president of Digital Ink Marketing shares how.
Is Your Business Telling The Right Story?
The businesses that stand out don't just state "we are the best" or focus on the ROI of their products. Rather, they tell a story that sparks an emotional connection with prospects. Justin Champion, author of Inbound Content, offers seven tips to help you get started telling yours.
What To Do In The Event Of A Corporate Tax Investigation
Wherever you’re based, there are few things that strike fear into the hearts of small business owners and entrepreneurs quite like news of an impending tax investigation. Mike Smith, senior director of Companydebt.com shares 5 things you can follow to give you and your business the very best chance of emerging unscathed.
5 Ways To Ensure Your Business Is Change Ready
Staying on top of organizational change can become difficult especially if we’re expected to manage the change process while keeping productivity levels high. Gregg Brown shares 5 ways you can efficiently manage change for your business.
How To Recruit An All-Star Team For Your Small Business
The first thing that any hiring manger or business owner needs to understand about attracting talent is what today’s job seekers care about. But Nick Murphy, career expert and founder of The Job Lab Podcast says small businesses have advantages in certain areas that can do just that.
7 Things To Keep In Mind If You Want To Improve Communication With Your...
Effective communication at your workplace is your key to building healthy relationships and getting tasks done. John Tarr, co-founder and CEO of Off-Limits Events Ltd shares some insights into things you must keep in mind if you want to establish efficient and proper communication.
Are You Hiring Candidates With High Integrity?
What should you look for if you want to hire people with high integrity? We could probably all do with taking a little business advice from Warren Buffett, says Nick Murphy, career expert and founder of The Job Lab Podcast.
From P.T. Barnum To Social Media, 3 Lessons About Promoting Your Personal Brand
Some entrepreneurs, CEOs and professionals have come to realize that they can set themselves apart by looking beyond the corporate brand and instead building their personal brand. Adam Witty, author of "Authority Marketing" shares how you can do so.
4 Simple Steps To Mental Toughness From A Navy SEAL Commander
You don’t need to be a Navy SEAL to learn how to think like one. Retired U.S. Navy SEAL commander Mark Divine shares some ideas how from the new release of his bestselling book, "The Way of the SEAL".
How Startups Can Prepare For Their First Tax Audit
Auditors use words and phrases like tax planning and compliance, budgetary control, cash flow analysis, internal controls and segregation of duties; however, many entrepreneurs don’t have a full grasp on what these actually mean and how they can assist in growing their businesses, say Chris S. Millias and Warren Chung of OUM & Co. LLP.
Why Small Businesses Should Adopt A Geofencing Marketing Strategy
If you own a small business, you should know that internet marketing is essential to your company’s success. But geofencing should be one option small businesses need to look at, believes Christopher Burres, owner of eWebResults.
How To Build Quality Backlinks For Your Website
Building quality backlinks is not an easy task but they are a crucial part of search engine optimisation. Markerle Davis, Marketing Director at Soap Media shares some ways you can do so without getting blacklisted by search engines.
How Your Business Ecosystem Can Power Explosive New Growth
The new competitive business landscape is shaped less by firm-specific strategies and more by new business models powered by ecosystem-centric strategies, says Ralph Welborn, co-author of "Topple: The End of the Firm-Based Strategy and the Rise of New Models for Explosive Growth".