Professionalisms
4 Reasons Why You Should Have An Accounting Process In Your Business
Having an accounting function in your business is fundamental to its success. It shows how well (or not) your business is doing and allows you the chance to adjust your strategy, says Krystal Russell, CPA at LYFE Accounting.
Business As A Battlefield
While there are keen and obvious differences between doing business and being on the battlefield, the same lessons apply. Steven Power shares five steps that will give any leader a competitive advantage.
Managing Remote Employees The Right Way
Managing remote employees takes time to find the balance, but you can make it work with the right policies and approaches to management.
Guide Your Prospects Through The Buyer’s Journey With Different Videos
Your video marketing strategy should include a variety of videos to lead prospects along the buyer’s journey as they discover, familiarize themselves with and form a bond with your brand. Jack Anzarouth, president of Digital Ink Marketing shares the different kinds of videos you can use.
3 Ways To Increase Your Google Ranking
Climbing the ranks on Google doesn’t have to be this mercurial thing that only SEO gurus know how to manage. Adam Witty, author of “Authority Marketing“ shares a few tips.
Improving Employee Retention To Build A Strong Team
There’s more to a successful business than making top dollar and having satisfied clients. It’s also important for your staff to enjoy their job and remain loyal to the company, argues Ben Hoffman, co-founder of CityHUNT.
Can A Business Scale Without These 4 Tools?
For a company of any size to reach a level of continued success, its individual departments need to have the tools for scalability, shares Ralph Perdomo.
Global Content Marketing: Expand With An International Strategy
As with any content marketing strategy, the key is connecting with your audience, says Tim John, Director of Business Development at Intrawelt.
5 Myths About Building A Successful Brand And Business
To help you steer clear of the myths that abound, Rachel Strella, founder of Strella Social Media shares some of the misconceptions when entrepreneurs build their brands.
Four Ways To Go Beyond Info Gathering And Build Real Rapport With Your Prospects
It may be a tried-and-true approach to qualifying prospects — but in a world where prospects usually qualify themselves, it just isn't enough anymore. Brian Signorelli explains how to move beyond BANT, earn the prospects' trust, and win their business.
5 Ways Businesses Can Avoid Becoming Ensnared In An Ethical Lapse
Companies should look to get ahead of the curve by incorporating better ethics before damage control forces it upon them, says Dr. Christopher Gilbert, senior consultant at NobleEdge Consulting and author of "There's No Right Way to Do the Wrong Thing".
Can You Spy On Your Employees At Work?
As an employer, do you ever think about monitoring your employees? Alan Price, senior director for employment law consultancy firm Peninsula looks at the legality of this issue.
Advice For Innovative Companies Entering Emerging Markets
If you are an innovative company entering an emerging market, you should be aware that you are sailing into a vast ocean and will need to engage in purposeful navigation. Joanna Malaczynski, founder of DESi, shares some lessons how you can do so.
How To Get More From Your Development Team
If you’re ready to be a better leader, and get more from your development team, keep these three simple ideas in mind.
How Wise Is The Conventional Wisdom On Closing?
What's widely touted as "tried-and-true" sales advice doesn't always work when the entire industry has undergone a cataclysmic shift. Brian Signorelli weighs in on whether six pieces of conventional wisdom still apply in an inbound world.
How To Conduct 90-Day Performance Reviews Without Biases
The 90-day probationary period is not only a long-established rite-of-passage in the professional realm, it also serves a clear purpose and offers numerous benefits for everyone involved.
Why You Should Consider Renaming Your Business (And How To Do It Right)
Katie Lundin of crowdspring shares 4 reasons to consider renaming your business… and 7 tips to help you pull it off successfully.
Is Your PR Agency Dying On The Vine? Seven Steps To Make You Relevant...
To succeed in a world where the way people buy has changed, PR can't keep "selling" the old-school way. The author of Inbound PR explains how to start making the shift.
4 Ways To Improve Your Business Credit Profile
To increase your chances of a loan approval, you need to prove that you’re able to manage your money and sustain positive cash flow. Ben Gold, President at QuickBridge shares four ways you can improve your business credit profile.
Branding Yourself – 5 Ways To Lead The Pack
You can become the leader in your niche, but it needs branding consistency.
Choosing The Right Digital Management System: 5 Sneaky Ways Some Providers Hold Your Data...
Don’t trust your data to a platform that may hold it above your head and force you to buy it back from them if you want to migrate. Do your research and ask the above questions to make sure you are choosing the right partner, says Jesse Wood, CEO of eFileCabinet.
When You Listen To Customers, What Are You Really Hearing?
Without listening to consumers, tech entrepreneurs tend to assume that they want advancement and change. Aytekin Tank, founder & CEO of JotForm says it’s too easy to listen for the wrong signal or entirely miss what matters.
5 Questions You Should Avoid When Interviewing Job Candidates
Even small talk can lead to discrimination or bias claims. Jeffrey Frankel, Vice President of Marketing for Traliant shares a few examples of interview questions that can get organizations in trouble or lead to discrimination claims.
Managing Finances When Freelancing
Just as even the most powerful CEOs are still under the authority of shareholders, as a freelancer, you're still under the authority of people and companies to whom you have a financial obligation.
The 3 Stages Of Evolution For Forward-Moving Entrepreneurs
Peter J. Strauss, author of “The Business Owner’s Definitive Guide to Captive Insurance Companies“ shares three stages of entrepreneurial evolution, and how personal and team growth can inspire the same evolution within a client’s company.
20 Secrets For Writing Content That Attracts And Engages
Well-written content attracts the right people to your brand and helps you close them into customers. Justin Champion, author of Inbound Content, offers 20 tips to ensure your writing is simple, clear, and compelling to your audience.
Three Lessons For Building A Successful Company With Sustainability Benefits
If you are building a company with sustainability benefits, you need to invest your time into getting clarity about your market and customers and building momentum around your product. Joanna Malaczynski, founder of DESi shares three tips.
5 Quintessential Principles To Set Up A Thriving On-Demand Business
In today’s world the desire for instant gratification is nourishing the raid growth of the on-demand economy. Tuhin Bhatt, co-founder of Intelivita shares 5 quintessential principles that entrepreneurs should be aware of while setting up their on-demand business.
Why Small Business Owners Should Care About Health Insurance
Providing health insurance is an important step small businesses can take to not only attract and retain employees, but to make sure they stay healthy. Sally Poblete, CEO of Wellthie explains.
Can Subscription Billing Programs Save Retail Stores?
Among the strategies tested by retailers to compete with online stores are subscription billing programs.