Professionalisms
How A Strong Logo And Brand Can Help Your Etsy Store Thrive
People may come to Etsy for its unusual and novel wares, but they also look for the personality and humanity behind the products.
Start Up Your Culture, Series A, B And C
Though most founders would agree culture is important in an organization’s success, it often takes a back seat to product development and generating a profit in the early stages of an organization’s life.
Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel
If you’re a brand that is utilising eCommerce sites, don’t sit back and assume things are taken care of. Shailendra Nagarajan of DataWeave shares that with effective brand analytics, you can gain back control of your brand and of your products.
Are Your Business’ Marketing Efforts Without Lift-Off? Here’s Why.
For every published case study of successful marketing or advertising, there are hundreds of failed campaigns, muffed trials and fumbled ideas. Denise Kohnke, author of "All Of The Other Marketing Books Are Crap" shares the four possible reasons why marketing efforts never get off the ground.
6 Steps To Creating Communities That Enable People To Achieve The Unimaginable
For young entrepreneurs creating a new corporate culture from the ground up, providing employees with opportunities to form micro communities outside of the workplace may help combat loneliness inside the office.
Leveraging Leadership Styles As An Entrepreneur
Understanding the different leadership styles gives you tools to improve your own practices as a leader, and new ways to guide your business. Kevin Abdulrahman, author of "The Book On Winning The Game Of Life" shares when and how to use the right style in the right situation.
Secrets To Success: What This Maverick Turnaround Expert Learned From An Extraordinary Six-Year-Old
Rick Miller is a turnaround expert who've seen marvellous examples of powerful leadership. But a six-year old taught him lessons he'd learn to apply from the outside to benefit the Fortune 50 and multinational organizations he's turned around.
How To Speak Your Audience’s Language
Explaining your ideas in your own language is easy, describing them in a way that your audience will clearly understand takes time and effort, says Allison Shapira.
Franchises And Entrepreneurship: Some Things That You Should Know
Across the UK budding entrepreneurs are entering franchises and studying the market. It can be a great long-term investment especially for those wishing to diversify their business models or enter entirely new businesses.
Quantified Commerce Shares: Understanding Vertical Integration And Why It Is The Path To Success
Vertical integration is a strategy where a firm owns or runs several stages of production, including taking raw materials and turning them into finished products.
Why Home Businesses Need Data Protection Plans
Home business owners need to shift their thinking when it comes to data. It’s often their most valuable non-people asset, one that is used to reach customers, process payments, and perform all of the functions that make a business viable, says David Zimmerman.
Tackling The Talent Gap: Best Practices For Uncovering New Hires
When entrepreneurs don’t hire and retain the right talent, it can make the challenge of building a business even more difficult. Kristy Campbell, Chief Operating Officer at Rev1 Ventures shares some tips for startups tackling the talent gap.
Startup Founders: Three Must-Ask Questions About Your Data Privacy
In the rush to cultivate clients and consider business scalability, many startups may fail to truly appreciate the immense responsibility that comes with gathering and storing data in the current digital environment, says David Thomas, CEO of data security provider Evident.
How To Improve Your In-App Advertising Performance
Advertising has massively shifted towards adaptation - device, platform, personal user tastes. Karen Karalash explains how the interactive features of the new ad formats, increased in-app experience, and the value they bring have helped all parties benefit.
6 Tips And Tricks To Improving Your Payables Process
While cleaning AP's processes may not be glamorous, it's a task that must be done and done regularly.
Ralph Perdomo of Nvoicepay shares 6 tips and tricks will get your AP process shining in no time.
Timing Matters – A Sneak Peek Into The Mobile App Development Process
Development of a mobile app is a long and cumbersome process comprising of a lot of phases. Read this article and you will understand the importance of app development process and each of its phases.
The Four Types Of Objections That Derail Salespeople (And How To Deal With Them)
Selling is a process, and prospects will say no, in different ways and with different words, at every stage of the journey. Sales acceleration expert Jeb Blount identifies the four types of objections you'll encounter and offers some powerful techniques for turning them around.
Three Ways Your Labels Can Make You More Sales
A label may not be one of the first things that comes to an entrepreneur’s mind when considering ways to create more sales growth, but it definitely should be, says Jared Powell, Principal at Frontier Label.
5 Ways To Coach Your Sales Staff Like A Winning Sports Team
Lance Tyson, author of "Selling Is An Away Game" shares five ways sales leaders can improve their coaching of their sales teams and thus facilitate more team success – much like a sports coach looks for ways to lead his or her team to more wins.
Why Team Building Is Important In A Company
Team building is a very effective exercise for a business and if you make sure you do it right, employees should leave feeling closer and happier in their teams.
13 Powerful Ways You Can Manage Customer Expectations Better To Grow Your Business Faster...
Katie Lundin examines the science of expectation and explores 13 ways that you can better manage your customers’ expectations, create loyal brand followers, and grow your business faster than ever.
Understanding Employment Law And Employee Rights
Businesses have an obligation to operate within the boundaries of the law. It’s therefore imperative for business owners to understand the fundamentals of employment law and respect employee rights.
How To Effectively Market Content As A Startup
Startups tend to have a misconception that only bigger businesses with bigger resources can reap the greatest benefits from content marketing. Gary Nissim, Managing Director at Indago Digital, shares how startups can execute a well-crafted content strategy as well.
The 5 Best Accounting Tools For Improving Your Payment Workflow
by Ralph Perdomo, research analyst at Nvoicepay
Many organizations may be unable to "go all in" with AP automation. Either it’s pricing that keeps them at...
4 Ways To Increase Your Email Click Rates
Email click-through rate is one of the best ways to measure consumer engagement with your brand, but they are also renowned for being one of the biggest challenges of marketing. Jaren Nichols, Chief Operating Officer at ZipBooks, shares some tips.
Brand Identity – 5 Basic Steps You Need To Cover
Your brand identity is one of the most important assets of your small business. This guide above lays out the 5 key steps for creating a brand identity your ideal customers will come back to again and again.
4 Ways To Create A Workplace Environment That Breeds Greatness
Adam Witty's goal is to always hire smart people, and to create a working environment that breeds greatness in them. He shares a few tactics he uses.
5 Ways Your Sales Team Can Get More Out Of The Company’s CRM
by Xavier Musy, Chief Architect of Swiftpage
CRM platforms are already firmly ensconced within the sales technology and strategies of most small and midsized businesses. Sales...
How To Choose The Right POS System For Your Business
by George Urdea, co-founder of Nobly POS
You may be the owner of a number of different restaurant, bars or cafes. Or you may the sole...
5 Ways To Put Power Into Your Presentations
Being able to share your story with others is central to your impact as a leader. Chris Westfall, author of "Leadership Language" shares some things to keep in mind before you craft your next presentation or pitch.