Professionalisms
5 Steps Of Defining A Personal Brand
In today’s labor market, individuals must engage in continuous learning and constantly build their personal brands to stay prepared for unexpected career changes as well as career advancement opportunities, says Steven Starks, Senior Career Counselor at University of Phoenix.
Every Brand Name Sucks: How To Choose A Great Brand Name Despite Its Flaws
There are only so many names out there in today’s competitive world of business - don’t lose a great name over a small issue that may not impact your business at all, says Grant Polachek, Director of Marketing at Squadhelp.com.
6 Leadership Habits To Develop In 2019
Bad habits can be hard to break, and for business leaders who have them, they can be deal-breakers. Mark Green, author of “Activators: A CEO’s Guide to Clearer Thinking and Getting Things Done“ says do these six things to break such bad habits.
How To Optimize Your Google Map Listing For Maximum Conversions
Optimizing your Google Maps listing for your business requires some effort on your part but is worth it to maximize conversions, shares Tim Brown, owner of Hook Agency.
5 Tricks To Make Your LinkedIn Profile Stand Out
A LinkedIn profile can make or break an opportunity. Invest the effort, and time to create a profile that pops. You'll be on your way to clinching more deals or better roles in no time.
The Best-Ever Culture Decks: Learn From Netflix, GoDaddy, LinkedIn, And Other Rock Stars
There’s no doubt culture is critical to the success of companies. Done well, a culture deck identifies and conveys your culture to those inside as well as outside your company. Bretton Putter, author of "Culture Decks Decoded", shares more.
Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result
The real power of influence in sales and marketing has shifted from content to context, from value to viewpoint and from evaluation to experience. Ken Rutsky, author of "Launching to Leading" shares more.
Don’t Leave It To HR: Why You Must Take An Active Role In Building...
If you are still getting your business off the ground, the best thing to do today is to prepare to assemble the team that will help you succeed tomorrow, says David Disiere, founder and CEO of QEO Insurance Group.
7 Tips For Planning A Successful Marketing Event
A successful marketing event is a great way to impress clients, staff and business partners. Following these seven tips to ensure your next marketing event goes off without a hitch.
9 Social Media Tips To Boost Small Business Brands
Whether you've just launched your business or you're growing a company you've been nurturing for years, a strong social media presence can help, says Aditya Narula, head of customer success at Kabbage.
Have a Diverse Workforce? You’ll Need It To Compete.
Diversity has to be more than lip service at companies that want to thrive. Unless you’re willing to fade in mediocrity, see where you can move up the diversity needle for the benefit of your brand, employees, and consumers, says Kelly Vlahakis-Hanks, president and CEO of Earth Friendly Products.
Do You Have A Mission That Matters? 3 Key Tips For Creating Truly Inspiring...
Your vision and mission statements are the heartbeat of your entire business. Ken Burke, author of "Intelligent Selling: The Art & Science of Selling Online" shares how you should shape them.
Losing More Business Than You’re Winning? Try This.
Laurie Richards, co-author of "Ready, Set, Go!" shares some techniques you can implement team-wide to create a meaningful shift in your new business pitch success rates.
Best Practices When Video And Email Cross Paths
Sean Gordon, founder of vidREACH.io shares some best practices for sending videos through email to prospects, customers and for internal communications.
Attracting Top Talent: It Begins With The Job Posting
Job descriptions must be created first and then posted in such a way that they will both attract attention and bring results in the form of applicants, says Scholley Bubenik, author of "People Power: An Entrepreneur’s Guide to Managing Human Capital".
7 Tips For Firing People The Right Way
As a manager or founder, sometimes you have to put your feelings aside to do what’s best for the company. Here are seven tips for firing someone the right way.
Customer Mapping, Motivation And Intent
Today, understanding your consumers and their buying behaviour is a critical part of the process when it comes to advancing in the digital world.
Why Our 50/50 C-Suite Gender Split Makes Us A Better Company
As more companies acknowledge that their C-suite is one-sided, many are also making a concerted effort to balance the gender split. Kristi Turner, CEO of Compeat shares how her company approached the issue.
Six (Doable Right Now) Tools To Amp Up Your Personal Persuasiveness
There are specific steps we can all take to come across more powerfully and professionally. Denise Dudley, author of "Work It!: Get In, Get Noticed, Get Promoted" shares some tips.
The Benefits Of Unleashing Your Inner Speaking Superhero
There are lots of things you can do to rid yourself of speech anxiety. Award-winning speaker and bestselling author of "Public Speaking Super Powers" Carma Spence shares three techniques you can try that have worked well for her.
Three Easy Ways Businesses Can Combat Cyber Threats
How can small businesses, which are often met with lower budgets and security measures, minimize their risk of cybercrime? Marcus Harris, Software Litigator at Taft Stettinius & Hollister LLP shares a few easy-to-implement ideas.
Put A Coin In It! Invest In Early Stage Startups To See Maximum ROI
Emmanuel de Watteville, co-founder of Blue Ocean Ventures shares how to spot potential in a growing company when looking to invest.
Holiday Marketing – Tis The Season To Grow Your Business
One festive gift you can give yourself this year is to market during these times and then well into 2019, you can reap the rewards, says Diana Ennen.
How To Get Great At Getting Business
Mo Bunnell, author of "The Snowball System: How to Win More Business and Turn Clients into Raving Fans" shares three fundamental lists from his book to help get you get started on your path to mastering the craft of business development.
Tackle These 4 Common Small Business Hurdles Before The Year Ends
You’ll still have plenty of time to knock out your to-do list before the end of the year if you follow these tips by Dennis O’Keefe, Product Director for Workful.
Secure Your Next Promotion At Thanksgiving Dinner
Diane DiResta, CEO of DiResta Communications and author of "Knockout Presentations" looks at how you can hone your presentation skills at holiday gatherings.
5 Ways CEOs Can Change Their Behaviors To Lead More Efficiently
Mark Green, author of "Activators: A CEO’s Guide to Clearer Thinking and Getting Things Done" shares five ways for CEOs to change behaviors that obstruct them from leading their company efficiently and effectively
5 Negotiation Skills To Communicate With Difficult Customers
Calum Coburn, Director & Vice President at The Negotiation Experts outlines five key negotiating skills that you can use to deal with even the most difficult customer with ease.
Cool Logo Ideas: Tips To Design A Killer Business Logo
There's nothing worse than a bland business logo. You want your logo to reflect your style. Here are some tips to design a killer logo.
How To Increase Sales Using The Right Product Video
Victor Blasco, founder and CEO of Yum Yum Videos, looks at three essential elements of product videos.