Professionalisms
Characteristics Of Successful Advertising
When advertising, always have a targeted audience and make sure you research that audience accordingly, insists Andrew Molz, founder of Andrew Molz Agency LLC
How Does Live Chat Work And Why Is It Important?
A major reason for businesses to consider incorporating live chat software? Live chat support has the highest customer satisfaction rating at 92%, which is much higher than other forms of online support.
Superhero Mentality – Three Steps To Turn A Negative Into A Positive
Hernani Alves, author of "Balanced Accountability: 3 Leadership Secrets to Win Hearts and Maximize Performance" shares his top three steps that you can use in your day-to-day to be the hero your staff needs and deserves.
Important Branding Lessons From The Top 5 Retailers In The US
Walmart, Amazon, Costco, Walgreens, and Home Depot have each built strong brand identities and all benefit from powerful household recognition and strong brand equity. Katie Lundin of crowdspring shares some lessons from them.
How IoT-Enabled Tracking Systems Improve Business Operations
Businesses that don’t evolve to adapt to new operational challenges will be left behind in today’s fast-paced world. Ekim Saribardak, CTO of Rewire Security
Planning Social Media Content in 2019? Here Are The Mistakes To Avoid
Mike Bird, CEO and co-founder of Social Garden shares a few of the most common mistakes for social media marketing newcomers, so you can learn what not to do.
Want Employees To Love What They Do? Here Are 4 Ways To Get There
If you take care of your employees, they will be better prepared and far more motivated to take care of your customers. Shawn Burcham, author of "Keeping Score With GRITT™: Straight Talk Strategies For Success" four ways leaders can help their employees love what they do.
So You’re Not The Boss? Here’s How You Can Still Be A Leader
Can an employee who holds no supervisory job title be an effective leader — before being entrusted with managing people? Grant Parr, author of "The Next One Up Mindset: How To Prepare For The Unknown"
Are You Making The Single Worst Brand-Building Mistake A Company Can Make?
Smart brand strategy must be built on a foundation of empathy for the customer. Lindsay Pedersen offers a few insights on what empathy looks like — and what it doesn't.
Why All-In-One Is Fast Becoming The Standard In CRM
All-in-one is the future of CRM and this technology will increasingly be relied on to serve as the hub of a business’s sales, marketing and customer experience efforts, says John Oechsle, President and CEO of Swiftpage.
6 Reasons Diversifying Offshore Is An Urgent Agenda In Today’s Uncertain World
Moving assets offshore isn't a new idea. If you have wealth to protect, moving assets offshore is the best way to build an ironclad defense. However, you're advised to set up an offshore entity to do so. Lief Simon, editor of the Offshore Living Letter, explains.
The Benefits Of Outsourcing Payroll
As a growing business, you may still struggle to find the most effective way to perform your payroll duties without sacrificing your focus on core business functions. Brett Shapiro, co-owner of GovDocFiling shares the various advantages for outsourcing payroll.
Why Automation Is Essential For Managing A Global Workforce
Companies are tackling issues of global payroll and workforce management with the goal of automating as many process as possible.
3 Ways To Increase Restaurant Sales
Are you looking for ways to increase your restaurant sales? Jeremy Hood of Ktchndad shares 3 simple ways.
4 Attributes Your Next VP Of Sales Must Possess When Expanding To New Markets
A poor Sales VP hire is expensive — not just in lost revenue and time, but in overall morale and direction, too. If you're expanding into new territories, consider these 4 reasons for filling your VP of Sales role with someone whose industry network and knowledge are already robust.
5 Ways AI’s Role In Sales Might Surprise You
Ryan Moore, Director of Client Management, Peak Sales Recruiting shares 5 ways AI is making the sales process easier, smarter, and more efficient for businesses.
Can You Trust Google Reviews? Here’s How To Spot (And Deal With) Fake Google...
Whether your business is online or has a brick and mortar location, there’s no escaping the power of online reviews. Jessi Duffin, Director of Creative Operations for Big Leap shares some tips on managing your business' reviews on Google Reviews.
How To Sell Yourself Without Being “Salesy”
We all know how it feels to be on the other end of a tacky sales pitch, one that is sold in a sleazy, forthcoming and pushy tone — it can be a very unpleasant experience. Dallas Dance is the President and CEO of the DDance Group, Inc. shares some tips on how to sell yourself well.
Start Being More Efficient Now With Enterprise Architecture
Using an excessive number of different applications - and therefore, information flows - leads to unnecessary direct costs for the application and inefficiency.
Five Companies That Are Truly Living Their Brand
Lindsay Pedersen spotlights five companies that infuse brand promise in delightful and inspiring ways, from the breakroom to the boardroom, and everywhere in between.
The Partnership Dilemma: Six Factors Every Consultant Should Consider Before Tying The Knot
After a certain amount of success, most consultants flirt with the idea of partnership. Elaine Biech shares the advantages, disadvantages, and everything else you should consider before teaming up with someone else.
Six Ways A Strong Brand Makes Your Company Money
If you haven't given much thought to your company's brand, you'd better. A strong, well-defined, well-articulated brand increases your profitability in many ways. Here are six of them.
Outsourcing Your PowerPoint Work? Consider This…
If you're looking to outsource your PowerPoint work, Lyndon Nicholson, founder and lead consultant at F5 Presentations has some tips.
Customer Tracking Made Easy With The Intelligent Crowd Counting AI Models
Crowd Counting AI model is a budding technology with a plethora of use cases in core domains. Retail, event, pharma, media, hospitality and many other industries can fruitfully benefit from its business applications, explains Naveen Gattu, COO and co-founder of Gramener.
How Introverted Entrepreneurs Can Build A Strong Personal Brand
To build your personal brand, focus on demonstrating your expertise and telling people what you’re about. Manish Dudharejia, President and Founder of E2M Solutions Inc shares more.
The Importance Of Managing Your Brand Reputation From The First Day
Brand reputation is an integral part of any great marketing strategy, and it’s something that should play a key role in all marketing decisions. Binh An Nguyen, Founder & CEO of Market Ease Business Promotions shares his thoughts.
Be Shareable
Virality is a good thing, but it is increasingly harder to attain and even more uncontrollable when captured. Shareability, on the other hand, grants predictability and value and allows your message to grow exponentially, Tim Staples and Josh Young, say the co-authors of "Break Through the Noise: The Nine Rules to Capture Global Attention".
Ask the Experts: Three Questions About Retail Cash Flow And Inventory
Allison Lilly of Kabbage, Inc. asked the experts, including experienced consultants and successful business owners, about three common inventory and cash-flow concerns that arise in the retail sector.
Change Or Die!
Change-savvy, adaptive organizations are successful, because they know how to deal with the not-so-smooth sailing of change. Adriano Pianesi, author of “Teachable Moments of Leadership” shares some lessons that can help leaders understand the work of change better.
The Seven Layers Of Brand And How They Fuel Your Business
To make smart decisions around shaping and communicating your brand strategy, it's important to understand all the aspects. Lindsay Pedersen, author of "Forging An Ironclad Brand: A Leader’s Guide" shares the seven layers of bran.