Professionalisms
Eight Reasons Why Your Company Should Embrace Video Marketing
Sean Gordon, founder of vidREACH.io e eight all-out reasons you can lean on when selling your team on the wonders of video.
How To Frame A Winning Argument
Need to persuade others to your point of view? Representing a contentious position at a meeting? Carla D. Bass, Colonel, USAF (Ret) and author of "Write to Influence!" shares these seven tips to frame a winning argument.
Are Best Practices Your Best Bet For Success?
As an entrepreneur or executive, chances are you’ve spent your share of time in working groups and presentations at which speakers and consultants talk to you about “best practices”. Juliana Stancampiano, author of “Radical Outcomes“ shares why learning from best practices may not work for your particular problem.
How To Get Actionable Feedback And Find Out What Clients Really Think
Some businesses absolutely rely on client feedback and collaboration in order to do their jobs. Katie Lundin of crowdspring shares some techniques for collecting actionable client feedback.
Top Ways You Can Budget For Restaurant Maintenance
While opening and running a restaurant can be one of the most rewarding jobs today, a critical appliance failure can lead it to be one of the most stressful as well. Warren Wu of UpKeep shares some of top ways you can prepare for your restaurant's continued success and survive the tragedy of equipment failure.
Launching The Customer Loyalty Programs The Big Guys Use? Slow Your Roll!
Are you considering launching a conventional customer loyalty program? You might want to reconsider, advises Ray Clopton, CEO of Wilbur.
3 Surprising Ways To Create Great Teams
You can have a business idea with huge potential but to make it work you need a team that can work together, drive the business forward and stay with you long enough to make an impact. Sharon Fishburne shares three surprising ways to to build great teams.
How To Create An Amazing And Marketable Website
Neil Sheth, founder of Your Brand Found shares his top tips for creating a marketable website which resonates with your customers and compels them to take the next steps of their buying journey with you, and only you.
How To Keep Your Business Running After An Unexpected Crisis
Unforeseen crises like flooding or broken equipment can leave small businesses scrambling to stay afloat, cover unexpected costs and maintain steady cash flow, says Aditya Narula, head of customer success at Kabbage.
The Importance Of Setting Realistic Marketing Goals And Measuring Success
Too many young upstarts have been taught to nurture unrealistic goals and so few understand how to accurately measure their marketing ROI.
13 Important Branding Lessons From The Top 4 e-Commerce Giants
Katie Lundin of crowdspring studied what 4 e-commerce brands - eBay, Craigslist, Etsy, and Apple - are doing right and cultivated a list of 13 actionable branding lessons that can help your business.
Could You Outlive Your Retirement Funds? 3 Ways To Strategize With A Fiduciary
There are three critical aspects of retirement planning in which a fiduciary can help guide the client to both protect their retirement assets and prosper. Alexander Joyce, author of "Rejoyce in Your Retirement: Everything You Need to Know to Get Everything You Want", shares what they are.
Characteristics Of Successful Advertising
When advertising, always have a targeted audience and make sure you research that audience accordingly, insists Andrew Molz, founder of Andrew Molz Agency LLC
How Does Live Chat Work And Why Is It Important?
A major reason for businesses to consider incorporating live chat software? Live chat support has the highest customer satisfaction rating at 92%, which is much higher than other forms of online support.
Superhero Mentality – Three Steps To Turn A Negative Into A Positive
Hernani Alves, author of "Balanced Accountability: 3 Leadership Secrets to Win Hearts and Maximize Performance" shares his top three steps that you can use in your day-to-day to be the hero your staff needs and deserves.
Important Branding Lessons From The Top 5 Retailers In The US
Walmart, Amazon, Costco, Walgreens, and Home Depot have each built strong brand identities and all benefit from powerful household recognition and strong brand equity. Katie Lundin of crowdspring shares some lessons from them.
How IoT-Enabled Tracking Systems Improve Business Operations
Businesses that don’t evolve to adapt to new operational challenges will be left behind in today’s fast-paced world. Ekim Saribardak, CTO of Rewire Security
Planning Social Media Content in 2019? Here Are The Mistakes To Avoid
Mike Bird, CEO and co-founder of Social Garden shares a few of the most common mistakes for social media marketing newcomers, so you can learn what not to do.
Want Employees To Love What They Do? Here Are 4 Ways To Get There
If you take care of your employees, they will be better prepared and far more motivated to take care of your customers. Shawn Burcham, author of "Keeping Score With GRITT™: Straight Talk Strategies For Success" four ways leaders can help their employees love what they do.
So You’re Not The Boss? Here’s How You Can Still Be A Leader
Can an employee who holds no supervisory job title be an effective leader — before being entrusted with managing people? Grant Parr, author of "The Next One Up Mindset: How To Prepare For The Unknown"
Are You Making The Single Worst Brand-Building Mistake A Company Can Make?
Smart brand strategy must be built on a foundation of empathy for the customer. Lindsay Pedersen offers a few insights on what empathy looks like — and what it doesn't.
Why All-In-One Is Fast Becoming The Standard In CRM
All-in-one is the future of CRM and this technology will increasingly be relied on to serve as the hub of a business’s sales, marketing and customer experience efforts, says John Oechsle, President and CEO of Swiftpage.
6 Reasons Diversifying Offshore Is An Urgent Agenda In Today’s Uncertain World
Moving assets offshore isn't a new idea. If you have wealth to protect, moving assets offshore is the best way to build an ironclad defense. However, you're advised to set up an offshore entity to do so. Lief Simon, editor of the Offshore Living Letter, explains.
The Benefits Of Outsourcing Payroll
As a growing business, you may still struggle to find the most effective way to perform your payroll duties without sacrificing your focus on core business functions. Brett Shapiro, co-owner of GovDocFiling shares the various advantages for outsourcing payroll.
Why Automation Is Essential For Managing A Global Workforce
Companies are tackling issues of global payroll and workforce management with the goal of automating as many process as possible.
3 Ways To Increase Restaurant Sales
Are you looking for ways to increase your restaurant sales? Jeremy Hood of Ktchndad shares 3 simple ways.
4 Attributes Your Next VP Of Sales Must Possess When Expanding To New Markets
A poor Sales VP hire is expensive — not just in lost revenue and time, but in overall morale and direction, too. If you're expanding into new territories, consider these 4 reasons for filling your VP of Sales role with someone whose industry network and knowledge are already robust.
5 Ways AI’s Role In Sales Might Surprise You
Ryan Moore, Director of Client Management, Peak Sales Recruiting shares 5 ways AI is making the sales process easier, smarter, and more efficient for businesses.
Can You Trust Google Reviews? Here’s How To Spot (And Deal With) Fake Google...
Whether your business is online or has a brick and mortar location, there’s no escaping the power of online reviews. Jessi Duffin, Director of Creative Operations for Big Leap shares some tips on managing your business' reviews on Google Reviews.
How To Sell Yourself Without Being “Salesy”
We all know how it feels to be on the other end of a tacky sales pitch, one that is sold in a sleazy, forthcoming and pushy tone — it can be a very unpleasant experience. Dallas Dance is the President and CEO of the DDance Group, Inc. shares some tips on how to sell yourself well.