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Six Ways Marketing Operations Can Influence A Bigger Impact

Too often marketing operations is viewed as a button-pushing department. Dr. Debbie Qaqish shares six ways leaders can influence a bigger impact and give a better perception of marketing operations.

6 Cyber Security Tips For International Travelers

Taking precautions for data security and privacy is one of the most important preparations for anyone planning an international trip. Ray Qin of SkyRoam shares some tips.

Want To Deliver A Great Customer Experience? Give Your Employees A Voice

An engaged employee will go the extra mile because they understand how their actions make a positive difference for customers and colleagues.

Purposeful Strategy: Four Insights To Drive Your Company’s Future

Karla Raines, author of "Differentiated: The Breakthrough Approach to Strategy for Organizations Driven by Purpose" shares four field-tested insights to achieve strategic success.

App Marketing Cheat Sheet For Startups And Small Businesses

Tim Waldenback, co-founder of Zutobi Drivers Ed shares cheat sheet to guide your efforts on your app marketing needs to get downloads, installs, and retain the users you sought so hard to acquire.

How To Market In An Increasingly Digitized Industry

B2B business leaders who commit to further digitizing their go-to-market strategies will drive significant competitive advantage, insists Karen Hayward, Chief Outsiders Managing Partner and CMO.

7 Ways To Mitigate Small Business Risks

Mitigating business risks is a vital part of being a successful enterprise. Erin Yurday, CEO, Co-founder and Editor of NimbleFins shares seven areas to prepare for significant risks.

How To Leverage Talent In The YOLO Economy

In a trend called the “YOLO Economy,” highly skilled twenty- and thirty-somethings are leaving their jobs or seeking flexible work models that give them better work-life integration. If employers are willing to “flex,” they can attract this in-demand talent pool. Workplace trends expert Rick Grimaldi shares some powerful insights.

Don’t Lose Your Top Sales Talent To The Post-Pandemic Feeding Frenzy

Just as pandemic-weary employees are preparing to leave their jobs en masse, recruiters are set to poach your top-performing salespeople. Here’s how to hang onto the best of the best.

Corporate Buzzwords – 20 Words And Phrases To Cut From Your Work Vocabulary

Cut useless business jargon from your vocabulary. These are 20 corporate buzzwords May Habib recommend you cut from your vocabulary, effective immediately.

Customer Experience-Based Business Models Lead To Greater Customer Loyalty 

Creating unique customer experiences sets you apart, signaling to customers that they’re appreciated and essential to shaping the success of your business.

What A ‘Team Health Assessment’ Can Reveal About Your Business

It’s useful for leaders to ask themselves a few questions about how well their business is doing in relation to their teams. A team health assessment can help.

A Rapid Response Process Is A Must-Have In A Chaotic World. Here Are Eight...

Diana Hendel, PharmD and Mark Goulston, MD say without an ironclad system for managing trauma, you may not be able to withstand the volatile forces that could weaken (or end) your business.  

5 Reasons You Should Hire A Part-Time CXO

While we shouldn’t expect fractional CXOs to completely displace full-service hired executives, there are many situations where fractional executives can reduce the time, cost, and risk associated with bringing in new talent.

20 Communication Rules Leaders MUST Follow In Times Of Crisis

An organization in the throes of trauma needs leaders to share clear and concise communication more than ever. Diana Hendel, PharmD and Mark Goulston, MD share the best practices that will ensure your employees are getting the right messages the right way.

How Singaporean SMEs Can Thrive In A COVID-19 Innovation Slump 

Singaporean SMEs who go beyond the attitude of ‘survival’ and adopt a confident, innovation-first mindset will find that they have access to more opportunities, already available resources and significant solutions that will get them ahead of the curve. 

How To Build A Customer Journey For Your Startup 

Tristan Gillen expounds on the AARRR framework, which aims to provide a helpful template to build customer journey maps, allowing you to visualise each step and create efficient marketing plans for each.

How Smart Financial Moves Create A Smoother Business Life Cycle

The business journey has four main phases – startup, growth, maturity, and exit. Each comes with specific organizational, financial, tax, and accounting needs.

How To Start A Successful Reselling Side Hustle

Reselling can be a highly lucrative side hustle for those who are technologically savvy and great at fixing up a certain niche of products.

How Families Can Find A Franchise That Will Set Their Kids Up For Success 

Some parents find that buying a franchise is a way to set their kids up for success before eventually passing the business down to them.

6 Ways To Support Mental Health And Sustain A Culture Of Wellness

How can leaders promote a workplace culture that protects our mental and emotional wellbeing, and deepens resilience, engagement, productivity, and creativity for us and our team members? Christine Andrukonis shares six ways to start building this foundation.

Why Nurture Is NOT The Secret To A Healthy (Virtual) Work Environment

What is necessary to create healthy (virtual) environments? Focus on clarity and connection, says Jeanet Wade, the ForbesBooks author of "The Human Team: So, You Created A Team But People Showed Up!".

Can Your Company Stay Aligned In A Virtual Setting? 5 Tips For Leaders

Doug Meyer-Cuno shares five tips how business owners and managers can lead their companies effectively in a largely remote-based work environment.

3 Ways An Evolved HR Team Drives Profits

Bill Lyons, CEO of Lyons HR shares some ways HR can help companies improve their profitability on a per-employee basis.

6 Ways To Build A Results-Driven Culture 

Building a results-oriented culture requires a very specific mindset. David Horsager shares the six positive habits can help power a results-oriented organization.
face masks

COVID-19 Caught Us All Off Guard. Will Your Organization Be Ready The Next Time...

The pandemic threw us all for a loop. But Diana Hendel, PharmD, and Mark Goulston, MD, say there are plenty of other potential disruptions around the corner. Here are six ways to prepare.

Why Authorities Should Take Employee Classification Seriously

The answer to the worker misclassification problem is setting up a legislature to describe exactly when a company can define a worker as a freelancer and what their benefits or regulations should be.
do your own taxes

Spring Clean Your Startup’s Accounting With These Tips

It is absolutely critical to spring clean your business’s finances and ensure that all of the accounting is accurate and up-to-date.

Seven “Signs And Symptoms” Of A Traumatized Company (Recognize Any?)

Organizational trauma isn’t always caused by a single horrifying event. It can also be ongoing or cumulative (say, a global pandemic). However, the impact on employees and organizations is fairly predictable, says workplace trauma expert Diana Hendel. Here are some common threads she sees in every traumatized organization.

Tax Breaks Every Small Business Owner Should Be Aware Of

An opportunity for which every entrepreneur should be aware, is potential tax breaks for a small business owner. John DeSimone, President, Herbalife Nutrition explores some of them.