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Navigating U.S. Market Entry: A Guide For International Entrepreneurs

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by Frank W. Buonanotte, senior business consultant at Illumination Consulting

Entering the U.S. market is a significant milestone for businesses worldwide. As one of the largest and most competitive markets globally, the United States offers immense opportunities for growth and expansion. However, navigating this landscape requires a strategic approach, especially for small business owners, aspiring entrepreneurs, and professionals in technology, education, social media, and marketing.

This guide will provide insights and practical steps to help you successfully enter the U.S. market.

Understanding the U.S. Market Landscape

Before diving into the U.S. market, it’s crucial to conduct thorough research to understand its dynamics. The U.S. is a diverse and complex market with varying consumer preferences, regulatory requirements, and competitive pressures. Start by identifying your target audience and understanding their needs and preferences. Utilize market research reports, industry analyses, and consumer surveys to gather relevant data.

Compliance and Legal Considerations

The U.S. has stringent regulatory requirements that businesses must adhere to. This includes federal, state, and local laws governing everything from business registration to product safety standards. Key steps include:

  1. Business Registration: Choose the appropriate business structure (e.g., LLC, corporation) and register with the relevant state authorities.
  2. Intellectual Property Protection: Secure trademarks, patents, and copyrights to protect your brand and products.
  3. Regulatory Compliance: Ensure compliance with industry-specific regulations, such as FDA approval for food and beverages or CPSC standards for consumer products.

Consulting with legal experts who specialize in U.S. business law can provide valuable guidance and help mitigate risks.

Building a Strong Brand Presence

Brand recognition is vital in the U.S. market. Invest in building a strong brand presence through effective marketing and communication strategies. This includes:

  1. Digital Marketing: Leverage social media platforms, search engine optimization (SEO), and content marketing to reach and engage your target audience.
  2. Public Relations: Build relationships with media outlets and influencers to gain visibility and credibility.
  3. Local Partnerships: Collaborate with local businesses and organizations to increase your brand’s reach and trustworthiness.

Adapting to Local Preferences

U.S. consumers have diverse tastes and preferences, which can vary significantly across regions. Tailor your products or services to meet these local preferences. This may involve modifying product features, packaging, or marketing messages to resonate with U.S. consumers.

Establishing Distribution Channels

Effective distribution is critical for market penetration. Identify and establish reliable distribution channels that align with your business model. Options include:

  1. Direct Sales: Selling directly to consumers through e-commerce platforms or physical stores.
  2. Distributors and Wholesalers: Partnering with established distributors to reach a broader audience.
  3. Retail Partnerships: Securing shelf space in retail stores or collaborating with online marketplaces.

Each option has its pros and cons, so choose the one that best fits your business goals and resources.

Financial Planning and Funding

Entering the U.S. market requires significant financial investment. Develop a comprehensive financial plan that includes:

  1. Budgeting: Estimate the costs associated with market entry, including marketing, distribution, legal fees, and operational expenses.
  2. Funding Options: Explore funding options such as venture capital, angel investors, or business loans to support your expansion efforts.

Sound financial planning will ensure that you have the necessary resources to sustain and grow your business in the U.S.

Networking and Building Relationships

Networking is a powerful tool for success in the U.S. market. Attend industry events, trade shows, and business conferences to connect with potential partners, customers, and investors. Building strong relationships can open doors to new opportunities and provide valuable insights into the market.

Conclusion

Entering the U.S. market is a challenging yet rewarding endeavor. By conducting thorough research, ensuring compliance, building a strong brand, adapting to local preferences, establishing effective distribution channels, and planning financially, international entrepreneurs can successfully navigate this dynamic market. Remember, persistence and adaptability are key to achieving long-term success in the U.S. market.

 

Frank W. Buonanotte

Frank W. Buonanotte is an experienced entrepreneur and business consultant with a proven track record of helping businesses expand internationally. With expertise in the U.S. market, Buonanotte provides valuable insights and practical guidance to aspiring entrepreneurs and small business owners. Contact: Frank W. Buonanotte, Illumination Consulting, FrankB@IlluminationConsulting.com, 800-619-3734.

 

Business Start-Up News: The Best Ways To Stay Competitive In A Busy Market

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Starting a business can sometimes feel rather overwhelming. As a business owner or manager, you know that you are good at your job, namely running operations and keeping your team motivated, all internal factors. but when it comes to external factors, especially sizing yourself up against the competition and trying to gain a competitive edge, that’s where things can get a bit hairy for managers and owners, as it’s not their forte. Many people start businesses because they are passionate about something or think they do something very well, however, the idea that there are others who do it just as well, does not always come to mind for them, which is where trying to stay competitive enters the stage.

This article aims to shed light on the best way for start-ups, those new to business or the industry can manage other competitors in the field.

Do A Product or Service Analysis.

The best way to see how you are fair against your competitors is to find out how your products and services do in comparison to theirs. The nice thing about this digital age is that you can do almost all of your scouring online, especially if you use handy competitive product analysis tools that give you the chance to see the figures behind how your product is doing. It’s a great idea to take this step seriously, especially if you are only in the first few months of your business, as it will give you a good idea of your trajectory in comparison to other establishments.

Have a Unique Selling Proposition.

If you’ve ever done even just one course in business, you will have heard the term USP, Unique Selling Proposition, more than once. Just as the name implies, this is the thing that makes your business special and stand out from the rest. It’s not easy to create a USP, which is why many businesses fail as they can’t find anything that makes them stand out. Trying to identify yours right at the beginning of your business journey is a great step forward.

Offer Excellent Customer Experiences.

Although it’s hard to listen to everyone and make sure that each of your customers feels heard and seen, offering excellent customer experiences is a great way to stay ahead of your competition. You see, the big mistake that many businesses make is that they only think about what they are doing and now how that is landing with people. The steps your business takes are important but they are not more important than how your customers feel about your products and your ethics. You need to make sure that your clients always feel comfortable with your business and that they feel as though you are putting their dreams and desires first. Even if you can’t do it every time, aim to.

Create a Strong Brand Identity.

One of the best ways to ensure that your business stays competitive is through creating a strong brand identity. This allows your business to sail far wider than any of your competitors, as no one can compete with an identity, as it’s your core. Therefore, the first thing you are going to want to do is create an identity in general. Find something that speaks to you and that can be represented in your business. For example, if you own a granola store, you might say that your identity is sourcing only local products within a certain radius and supporting sustainably wheat harvesters. Then, any other granola business that isn’t sustainable or ethical, will not be able to compete with you, as they simply won’t be offering the same things as you.

Also, a good point to tie in here is emotion. You need to try to bring an emotional spirit into the brand, something that makes the people who purchase from you emotionally tied, as this will increase your chances of staying competitive.

Be in the Know About Your Competitors.

The reason this one is mentioned last is that you should focus on all other things before looking at your competitors. You should not really be concerned with what others around you are doing, you should rather just think about how well you are doing and stay in your lane. Rather use your energy to improve your business instead of using it to see what others are doing. With this being said, it does not hurt to look around a little, as long as it does not intimate or influence you. You can always look and see what your competitors are getting up to but take it all with a pinch of salt, as you are not really in their business, so you never really know.

Enjoy the Experience.

As you can see from the above, there are many different ways that you can engage in staying competitive. The one thing you should remember though, is to have fun with it. You have worked so hard to get to this point, to be at a place where you have your own business, do not waste your time looking at unimportant things. Spend the right amount of time looking internally, identifying what makes your business special and then move on. These are the best tips to use when embarking on this exciting journey.

 

Overcoming The Top Challenges Of Being A Newly Appointed Leader

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by Richard Cogswell, author of “The Cultural Sales Leader“

Stepping into a leadership role for the first time is an exciting yet daunting endeavor that involves navigating a myriad of challenges. Understanding these challenges can better prepare new leaders to tackle them head-on.

Here are some of the primary hurdles faced by newly appointed leaders:

1. Lack of Training.

Many new leaders find themselves in positions of authority without having received any training at all. The idea that ‘leadership is innate,’ is very much alive and well, in spite of this notion being myth busted through numerous works and studies. Leadership requires a distinct set of skills that are often not covered in traditional roles or education. Effective training programs can bridge this gap, but in their absence, new leaders must proactively seek learning opportunities through gaining active feedback, mentorship, self-study, and practical experience. Without proper training, leaders may struggle with re-calibrating themselves to leading as opposed to being part of the team.

2. Managing Yourself.

New leaders must cultivate self-discipline, EQ, and time management skills. But it is so much more than this. New leaders must be conscious of the emotions they are feeling, especially negative ones, and how these may be holding them back on their leadership development and journey.

Try in these circumstances to identify and discern the reasons why you are feeling what you are feeling. We can all be our own worst critics, so check on your confidence levels and especially how unkind you are being to yourself. Remember, the stories we tell ourselves are a way of programming the mind. In a new role, you will need to be cognizant of these new inputs and the effects they may have in a way you never had to consider before. Ignoring and pushing on is not a recipe for helping to grow your leadership capability. The ability to remain composed under pressure, make unbiased decisions, and reflect on one’s actions critically is essential.

3. A Lack of a Plan.

Entering a leadership role without a clear plan can lead to aimlessness and inefficiency. Launching into the role without first analyzing your business and what has been going on before is unlikely to bring long term transformational change. A strategic plan provides confidence as well as direction, and sets the foundation for achieving long-term goals. New leaders must invest time in understanding the organization’s vision, mission, and objectives to formulate a coherent plan. This plan should include short-term and long-term goals, actionable steps, and measurable outcomes. Without a roadmap, leaders may find it difficult to prioritize tasks and motivate their teams. Also remember not to be wedded to the previous ways of approaching your market.

4. Trying to Create a Vision, Mission, and Purpose.

One of the key responsibilities of a leader is to articulate a clear vision, mission, and purpose for their team. This includes sharing that vision in a compelling and easily digested way. This involves defining what the team stands for, what it aims to achieve, and how it plans to get there, including the expected behaviors that are being built as part of an explosive, collective effort. New leaders often struggle with this, particularly if they are inheriting an existing team with established norms. Crafting a compelling vision requires a deep understanding of the organization’s goals, current go to market, and the ability to inspire and align the team with this vision. It’s about creating a sense of purpose that drives motivation and commitment. It is about creating followership and gelling people to your defined focuses. Remember, behaviors create culture, leading to results.

5. Communicating with Management.

Be conscious that your relationship with management is changed and that communication is now ever more important. Effective communication with higher management is crucial for new leaders. First-time leaders need to ensure they are conveying their vision, expectations, and feedback constructively. They must report progress, seek guidance, and align their team’s efforts with the broader organizational goals. This requires clarity, transparency, and the ability to present information concisely and persuasively. Miscommunication or lack of communication can lead to misunderstandings, misaligned objectives, and diminished support from higher management. Building strong relationships with superiors through regular updates and open dialogue is essential. It is important to become the voice and the advocate for your enterprise not only externally, but internally as well.

Dealing with Difficult Folks.

Managing difficult team members is one of the most challenging aspects of leadership. Conflict resolution, addressing performance issues, and maintaining team harmony are critical skills. New leaders must develop strategies to handle difficult personalities and situations effectively, ensuring that such issues do not disrupt team dynamics or productivity. This often involves active listening, empathy, and the ability to enforce rules and standards consistently. Understand also how you are showing up and how you are coping when dealing with those that challenge you.

 

Richard Cogswell

Richard Cogswell is a people-first sales leader and organizational team builder who firmly believes that people, vision, values, and behaviors are the foundations of winning sales cultures. He has held multiple senior sales leadership positions across various industries, working within EMEA, the United States, and APAC, and has experience with both startups and listed multinational companies. More information at www.richardcogswell.com.

 

Efficiency Redefined: The Impact Of Fiber Internet In The Workplace

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modern office

modern office

In today’s dynamic business landscape, efficiency is crucial for maintaining a competitive edge. As companies strive to be more agile and effective, reliable, high-speed internet is essential. Enter fiber internet — a revolutionary technology transforming workplace efficiency.

This post will delve into how fiber internet reshapes modern business operations and drives performance improvements.

Speed Matters: The Case for Fiber Internet

Speed is a critical factor in today’s digital world. Traditional internet options like DSL and cable often fall short of meeting the high demands of contemporary businesses. Fiber internet, on the other hand, delivers exceptional speeds of up to 100 Gbps, setting a new standard for performance. This capability ensures uninterrupted streaming, swift data transfers, and real-time collaboration, all vital for optimizing productivity and operational efficiency. Fiber internet, such as Houston fiber internet, offers exceptional speeds and reliability, making it a game-changer for enhancing workplace efficiency.

Reliability Redefined: Consistent and Dependable

Fiber internet excels in providing a reliable connection. Unlike copper-based systems, fiber optic cables are less affected by environmental disruptions such as electromagnetic interference and adverse weather conditions. This results in fewer service interruptions and a more stable internet experience. For businesses, this reliability is crucial; minimizing downtime can significantly boost productivity and prevent potential revenue losses, making fiber internet a smart investment for sustained operations.

Enhancing Collaboration and Communication

Effective teamwork and communication are cornerstones of business success. Fiber internet supports these needs by offering ample bandwidth for high-definition video conferencing, VoIP calls, and cloud-based collaboration platforms. This enhanced connectivity allows teams to collaborate seamlessly, no matter where they are located. The robust performance of fiber internet is particularly advantageous for remote and hybrid work environments, which have become increasingly common.

Strengthening Data Security

In an era of escalating cyber threats, robust data security is non-negotiable. Fiber internet provides superior security compared to traditional connections. The difficulty of tapping into fiber optic cables without detection adds an extra layer of protection against data breaches. Additionally, the high speeds and large bandwidth of fiber internet enable the implementation of advanced security measures, such as encryption and real-time threat monitoring, without compromising performance.

Facilitating the Internet of Things (IoT)

The Internet of Things (IoT) is transforming industries by linking devices to collect and share data. Fiber internet’s high speed and low latency are ideal for supporting IoT applications. Whether it’s smart office environments with automated systems or advanced manufacturing processes relying on real-time data, fiber internet provides the infrastructure necessary to fully leverage IoT, driving greater efficiency and innovation.

Scalability for Future Expansion

As businesses evolve, so do their internet requirements. Fiber internet offers exceptional scalability, allowing companies to easily upgrade their bandwidth as their needs grow. This flexibility helps businesses maintain efficient operations and stay ahead of the curve without the need for frequent and expensive infrastructure changes. Fiber internet’s ability to adapt to future demands makes it a forward-thinking choice for long-term success.

Conclusion: Embracing Fiber Internet for a Brighter Future

In a world where efficiency and reliability are critical for business success, fiber internet stands out as a transformative solution. Its impressive speeds, consistent connectivity, enhanced security, and support for emerging technologies make it an invaluable asset for modern workplaces.

Investing in fiber internet not only addresses current needs but also positions businesses for future growth and innovation. By adopting this cutting-edge technology, companies can enhance their operations, boost productivity, and lead the way into a more connected and efficient future.

 

Empowering Mompreneurs: 6 Lucrative Startup Concepts

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Entrepreneurship offers boundless opportunities, especially for parents who have to juggle caring for their children with the challenges of running a business.

Whether you’re looking for the flexibility to set your own hours, an outlet for your creative passions, or greater financial security and independence, launching a startup can be a lucrative endeavour.

So, if you’re looking to start a business of your own, here are six concepts that can help you embark on the path to success.

1. Freelance Services.

There are various professional skills that are suitable for a freelance career, from writing to editing, digital marketing to graphic design, and freelancing will give you the flexibility that you need as a working parent.

Of course, it can take time to launch your own freelance services and build a reputation for yourself. However, with platforms such as Upwork, you can start building a loyal client base that can not only frequently utilise your services, but recommend you to their business connections.

2. Blogging.

If you spend your free time reading parenting blogs, such as Everything Mom, you might have considered starting a blog of your own.

Blogging can be an incredibly rewarding journey, allowing you to share your experience, advice, and passions with the world.

However, if you want to turn your blog into a lucrative business then you need to seek monetisation options.

As your blog grows, it can become a space for other bloggers to share their own posts and experiences.

3. Art Classes.

If you’re an art lover with a passion for crafting, then you could consider offering classes to those looking to learn a new skill.

And, if you run the classes from your own home, you’ll not only have an easier time managing your family, but you’ll save on commercial rental costs.

4. Online Tutoring.

If you have a background in education, you could consider launching your own online tutoring start up.

Not only will this give you greater flexibility than classroom teaching, but you can conduct your sessions from the comfort of your own home.

The flexibility of tutoring will also make it easier for any tutors you hire as your startup grows!

5. Pet Care Services.

If you’re an animal lover, then you could consider a start up centred around pet care services.

Whether it’s dog walking, grooming, or pet sitting, there are a wide range of lucrative business opportunities that will allow you to spend more time with our four legged friends.

6. Health and Wellness Coaching.

There’s an increasing emphasis in society on health and wellness, and this has made wellness coaching a sought-after service.

If you have a background in nutrition, fitness, or even mental health, consider becoming a certified coach and help others better themselves and improve their everyday lives.

Whatever path you choose to take, it’s important that you put together a professional website that not only looks good, but meets your functionality needs. Choosing the right platform is essential, and WordPress is a popular option for business owners and bloggers alike due to its customisation abilities.

Have you launched a lucrative startup? Share your tips and tricks in the comments below!

 

Using Data And Analytics To Inform Web Design

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Data analysis is key to making good decisions

Data analysis is key to making good decisions

In the modern digital landscape, data and analytics have become essential tools for creating effective web designs. Data analysis transforms raw data into actionable insights, enabling designers to craft user experiences that are both data-driven and user-centered. Gone are the days when web design was solely about aesthetics; today, it’s about crafting user experiences that are data-driven and user-centered. By leveraging data and analytics, designers can make informed decisions that enhance usability, increase engagement, and ultimately drive conversions.

Data analytics plays a crucial role in deriving insights from large volumes of information, which is essential for informed decision-making and strategic planning.

Why Data-Driven Web Design Matters for Understanding User Behavior

chart data search

  1. Informed Decision Making: Data provides concrete evidence of how users interact with your website. Effective data collection plays a crucial role in providing this concrete evidence, ensuring that user interactions are accurately captured and analyzed. This information helps designers make informed decisions rather than relying on intuition or guesswork.
  2. Enhanced User Experience (UX): By analyzing user behavior, designers can identify pain points and areas for improvement, leading to a more intuitive and satisfying user experience, ultimately enhancing user satisfaction.
  3. Increased Conversion Rates: Understanding what works and what doesn’t allows designers to optimize web pages for higher conversion rates, whether that means more sales, sign-ups, or other desired actions.
  4. Continuous Improvement: Data and analytics enable ongoing testing and refinement. As user behavior evolves, designers can adapt and enhance the website to meet changing needs.

Key Performance Indicators to Analyze

charts

  1. Bounce Rate: The percentage of visitors who leave your site after viewing only one page. A high bounce rate can indicate that the landing page is not engaging or relevant to users. Establishing key performance indicators (KPIs) that align with user needs and business objectives is crucial for evaluating design performance.
  2. Average Session Duration: The average amount of time users spend on your site. Longer sessions typically indicate higher engagement and satisfaction. Quantitative data is essential for analyzing these key metrics and making informed design decisions.
  3. Pages Per Session: The average number of pages viewed during a session. More pages per session suggest that users are finding your content interesting and useful.
  4. Conversion Rate: The percentage of visitors who complete a desired action, such as making a purchase or filling out a form. This is a key indicator of how well your site is achieving its goals.
  5. User Flow: The path users take through your site. Analyzing user flow helps identify common navigation patterns and potential roadblocks in the user journey.

Tools for Data Collection and Analytics

analysing data

  1. Google Analytics: A powerful web analytics tool that provides detailed insights into website traffic, user behavior, and conversions. It’s essential for understanding how users interact with your site.
  2. Heatmaps: Tools like Hotjar or Crazy Egg provide visual representations of where users click, scroll, and spend the most time. This helps identify which areas of a page are most engaging or need improvement. Data visualization is crucial in presenting this complex data intuitively.
  3. A/B Testing: Platforms like Optimizely or VWO allow designers to test different versions of a web page to see which one performs better. This is crucial for making data-driven design decisions.
  4. User Surveys and Feedback: Direct feedback from users through surveys or usability tests provides qualitative data that complements quantitative analytics, offering deeper insights into user preferences and pain points.

Applying Data to Web Design for Better User Interactions

data points

  1. Identify Problem Areas: Use analytics to pinpoint pages with high bounce rates or low conversion rates. Valuable insights gained from analytics can help pinpoint problem areas. Investigate these areas to understand what might be causing issues and brainstorm potential solutions.
  2. Optimize Navigation: Analyze user interactions to ensure that navigation is intuitive and that users can easily find what they’re looking for. Simplify menus and reduce the number of clicks needed to reach important content.
  3. Improve Content Strategy: Use data on pages per session and average session duration to assess the effectiveness of your content and user engagement. Ensure that your content is engaging, relevant, and well-structured.
  4. Enhance Mobile Experience: With the increasing use of mobile devices, analyze mobile-specific data to ensure your site is optimized for mobile users through effective web development. This includes responsive design, fast load times, and mobile-friendly navigation.
  5. Test and Iterate: Continuously test different design elements through A/B testing. Use the results to make incremental improvements and keep your website aligned with user expectations and behavior.

In conclusion, using data and analytics to inform web design is not just a trend; it’s a necessity in today’s competitive digital landscape. By leveraging data, designers can create more effective, user-centered websites that drive engagement and conversions. The key is to continuously analyze, test, and refine your design based on real user behavior and feedback. Embrace the power of data-driven design, and watch your website evolve to meet and exceed user expectations.

 

What Is Cloud Computing? Everything You Need To Know

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Cloud computing has revolutionized the way we manage and use technology, enabling businesses and individuals to access and store data and applications over the internet rather than on local servers or personal computers. This shift from traditional IT infrastructure to cloud-based solutions has transformed various industries by offering greater flexibility, scalability, and cost-efficiency. According to Yahoo Finance, the global cloud computing market size is expected to grow from USD 445.3 billion in 2021 to USD 947.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 16.3%. This rapid growth underscores the increasing reliance on cloud technologies and their integral role in modern business and everyday life.

Types of Cloud Services

Cloud computing services generally fall into three main categories: Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS). Each serves different needs and provides distinct benefits.

1. Software-as-a-Service (SaaS).

SaaS delivers software applications over the internet, on a subscription basis. This means users don’t need to install or maintain software on their own devices. Instead, they access applications through a web browser. Common examples include email services like Gmail, customer relationship management (CRM) tools like Salesforce, and collaboration platforms like Microsoft Office 365. SaaS simplifies software management and reduces costs associated with purchasing, installing, and upgrading software.

2. Platform-as-a-Service (PaaS).

PaaS provides a framework for developers to build, test, and deploy applications. It includes infrastructure, runtime environments, and development tools hosted by the cloud provider. PaaS is ideal for developers who want to focus on coding and application development without worrying about underlying hardware or operating systems. Examples include Google App Engine and Microsoft Azure. PaaS enhances productivity by offering pre-configured environments and reducing the need for manual setup.

3. Infrastructure-as-a-Service (IaaS).

IaaS offers virtualized computing resources over the internet. It provides fundamental computing infrastructure such as servers, storage, and networking on a pay-as-you-go basis. Users can manage and control the operating systems, applications, and storage while the cloud provider handles the physical hardware. Popular IaaS examples are Amazon Web Services (AWS) and IBM Cloud. IaaS is highly scalable and flexible, making it suitable for businesses with fluctuating workloads.

Types of Cloud Deployments

Cloud deployments refer to the way cloud services are made available and managed. There are three primary types: public cloud, private cloud, and hybrid cloud.

1. Public Cloud.

In a public cloud, services are offered over the internet and shared among multiple organizations. These clouds are operated by third-party providers who own and manage the infrastructure. Public clouds are cost-effective due to their shared resources and economies of scale. Examples include Amazon Web Services (AWS) and Microsoft Azure. They are ideal for businesses looking for scalability and cost efficiency without the need for significant upfront investments.

2. Private Cloud.

Private clouds are dedicated to a single organization, providing more control over data, security, and compliance. The infrastructure can be hosted either on-premises or by a third-party provider. Private clouds are suitable for organizations with strict data security requirements or those needing customized solutions. They offer enhanced security and control but come with higher costs compared to public clouds.

3. Hybrid Cloud.

A hybrid cloud combines public and private clouds, allowing data and applications to be shared between them. This approach provides greater flexibility and optimization of existing infrastructure. For instance, a business might use a private cloud for sensitive data and a public cloud for less critical applications. Hybrid clouds offer the benefits of both deployment models, balancing cost, performance, and security.

Cloud Computing Examples

Cloud computing has permeated various aspects of daily life and business operations. Here are a few common examples:

  • Email: Services like Gmail, Outlook, and Yahoo Mail operate on cloud infrastructure, offering users easy access to their emails from any device with internet connectivity.
  • Credit/Debit Cards: Payment processing systems leverage cloud computing to handle transactions securely and efficiently, providing real-time processing and fraud detection.

Leading Cloud Computing Companies

Several major companies lead the cloud computing industry, each offering a range of services and solutions:

1. CloudSpace.

CloudSpace is a notable player in the cloud computing industry, offering a variety of cloud services including IaaS, PaaS, and SaaS in Houston Texas. Their solutions cater to both small businesses and large enterprises, providing flexible and scalable cloud infrastructure.

2. Microsoft.

Microsoft is a major force in cloud computing with its Azure platform. Azure offers a wide range of cloud services, from virtual machines and storage to advanced analytics and artificial intelligence. Microsoft’s cloud solutions are known for their integration with other Microsoft products and services.

3. Amazon.

Amazon Web Services (AWS) is a leading cloud provider known for its extensive array of services. AWS provides computing power, storage options, and advanced features like machine learning and data analytics. AWS is popular for its reliability, scalability, and global reach.

Benefits of Cloud Computing

Cloud computing offers numerous advantages, making it an attractive option for businesses and individuals:

  • Flexible Costs: Cloud computing typically follows a pay-as-you-go model, allowing users to pay only for the resources they use. This flexibility helps organizations manage their budgets more effectively and avoid large upfront investments.
  • Improved Mobility: Cloud services enable access to applications and data from any device with internet connectivity. This mobility supports remote work, enhances productivity, and facilitates collaboration across different locations.
  • Increased Collaboration: Cloud platforms often include collaboration tools that allow multiple users to work on the same project simultaneously. This feature enhances teamwork and streamlines project management.
  • Economies of Scale: By sharing resources across many users, cloud providers can offer services at a lower cost compared to maintaining individual on-premises infrastructure. This results in cost savings for users and more efficient resource utilization.
  • Operational Efficiency: Cloud computing reduces the need for organizations to manage and maintain physical hardware. Providers handle infrastructure management, updates, and security, allowing businesses to focus on their core activities.

Disadvantages of Cloud Computing

Despite its many benefits, cloud computing also has some drawbacks:

  • Downtime: Cloud services may experience outages or downtime due to technical issues or maintenance. This can disrupt business operations and impact productivity.
  • Security: Storing sensitive data on cloud servers raises concerns about data security and privacy. While cloud providers implement robust security measures, users must also take precautions to protect their data.
  • Limited Control: In a cloud environment, users have less control over the underlying infrastructure compared to on-premises systems. This can be a concern for organizations with specific customization or compliance requirements.

Future of Cloud Computing

The future of cloud computing looks promising, with ongoing advancements and emerging trends shaping the industry:

  • Artificial Intelligence and Machine Learning: Cloud providers are integrating AI and machine learning capabilities into their services, enabling more sophisticated data analysis and automation.
  • Edge Computing: As the Internet of Things (IoT) grows, edge computing—processing data closer to where it is generated—will become increasingly important. This approach can reduce latency and improve performance.
  • Quantum Computing: While still in its early stages, quantum computing holds the potential to revolutionize cloud computing by solving complex problems faster than traditional computers.
  • Enhanced Security Measures: As cyber threats evolve, cloud providers will continue to invest in advanced security technologies and protocols to protect data and maintain user trust.

Cloud computing has already transformed how we interact with technology, and its continued evolution promises even greater innovations and opportunities. By understanding its various types, benefits, and challenges, individuals and organizations can make informed decisions about leveraging cloud computing to meet their needs.

[Interview] Karim Allana, Founder And CEO Of Allana Buick & Bers (ABB)

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karim allana

karim allana

Karim Allana is the founder and Chief Executive Officer of Allana Buick & Bers (ABB), a multidisciplinary construction firm that manages a vast array of new construction projects and remedial construction jobs across the United States. With over 40 years of experience in the construction industry, Mr. Allana is a civil engineer and sustainable construction expert, holding active engineering licenses in multiple states.

We recently sat down with Mr. Allana to learn more about his company, his industry, and his advice for others interested in the field.

Thank you for joining us today, Mr. Allana. To start, could you tell us a bit about your background and how you came to found Allana Buick & Bers?

Absolutely. I got started in the construction industry while I was studying Civil Engineering at Santa Clara University. While still a student, I gained practical experience working as a general laborer at Precision Roofing in San Jose. This hands-on work was instrumental in developing my interest in building enclosures. After graduating, I joined Turner Construction, where I further honed my skills. Eventually, I decided to establish my own firm, which has evolved into the Allana Buick & Bers (ABB) we know today.

What inspired you to transition from a small roofing services group to a large architectural engineering and construction management company?

The main motivation was to create a company that could provide comprehensive solutions to our clients. I identified a market need for a firm that could oversee projects from inception to completion, ensuring quality and sustainability throughout. By broadening our services to include building enclosure, HVAC systems, fire protection, and construction forensics, we could offer a seamless process for our clients, minimizing risks and enhancing building performance.

Can you share some key milestones in ABB’s history?

Certainly. A significant milestone was in 2005 when we rebranded as Allana Buick & Bers, Inc. This period marked rapid growth, with our team size doubling and the opening of new offices in Los Angeles and Las Vegas. Today, we have over 225 employees and operate in 13 states and Mexico. Our projects cover various sectors, including institutional, government, industrial, healthcare, insurance, and multifamily residential.

What sets ABB apart from other firms in the industry?

Our dedication to sustainability and durability is a major differentiator. We aim to enhance building performance and longevity through high-quality construction, energy efficiency upgrades, and renewable energy system implementations. Also, our ability to manage projects from investigation and design to construction provides our clients with a single point of contact, ensuring their best interests are always prioritized.

How do you stay involved in the day-to-day operations of ABB?

Despite the company’s growth, I remain actively involved in our projects. I manage client relationships and personally oversee all aspects of our work, from engineering design and construction management to condition assessments and energy efficiency upgrades. This hands-on approach ensures that we maintain the high standards we are known for.

What advice would you give to someone aspiring to enter the construction industry?

My advice would be to gain as much practical experience as possible. Understanding the hands-on aspects of construction is crucial. Additionally, always prioritize continuous learning and stay updated with the latest industry trends and technologies. Building a strong network and maintaining good relationships with clients and colleagues is also essential for long-term success.

What are your future plans for ABB?

We plan to continue expanding our services and geographic reach. Our focus will remain on sustainability and innovation, ensuring that we are at the forefront of the industry. We are also looking to further integrate renewable energy solutions into our projects, helping our clients achieve their sustainability goals.

We appreciate your time, Mr. Allana.

Thank you. It was my pleasure. 

 

5 Things That A Private Investigator Cannot Do

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If you have seen Magnum P.I., there is a chance you may have fallen into the stereotypical beliefs regarding what private investigators do. Movies propagate a lot of myths about PIs. This makes people forget that they aren’t above the law, aren’t allowed to look up people, gain unauthorized entry to places, and record people off guard. Depending on where you live, you also need to know about how the law works there and the jurisdiction. 

Some people want to know how to spy on your partner, and some want to find information on a potential employee, but is it legal? It is important to be clear on what private investigators can’t do, as some activities could be illegal, unethical, and inexcusable.

So in this article, we will shed light on what PIs cannot do. Read on.

1. Access to Educational, Financial, or Medical Records.

For any private investigator, being exposed to a volume of information is expected. However, some information is under protection by the federal government. This, of course, applies to your medical records protected under HIPAA, educational records under FERPA, and of course, your financial records. Beware that if a private investigator claims to have access to this type of information, they are either lying or, worse, committing a felony. Either way, it is recommended that you stay away to avoid implicating yourself. 

2. Recordings.

Have you had your voice recorded without your permission? Are you unsure whether it is legal or not? Well, it isn’t. Private investigators are not allowed to record phone conversations without asking for permission. There are states where, in fact, both parties must consent to the recordings. Although phone tapping is quite possible, it is illegal to do so without a warrant, and these are, in most cases, only authorized by law enforcement.

3. Trespassing.

This is a clear violation of property laws that everyone must abide by. This means a private investigator does not have the authority to go into someone’s vehicle or office to gather incriminating information on them. Setting foot on another person’s property is already illegal and so is setting up secret cameras to acquire footage. You are entitled to your privacy when you are on your property.

4. License Plates and Social Security Numbers.

This one has many confusions as there is a gray area. While private investigators can access your vehicle plate and social security numbers, they can only do so with valid reasons. These types of information are deemed private and, hence, not easily accessed unless under strict regulation. Among the reasons you would be rightfully handed this type of information include serving someone or confirmation for a certain vehicle belonging to a defendant. 

5. Identifying as Law Enforcers.

The stereotypes we have seen in movies and television have pushed us to believe that private investigators have the same power as the police. While there are certain exceptions, this is not entirely true. Private investigators are equally bound by the same restrictions and laws as everyone else. 

Identifying as law enforcement is not allowed, nor is dressing up as law enforcement or carrying their badges to get people to comply with their demands. It is important to note that private investigators have as many rights as any citizen; this means in states like California, they can make a citizen’s arrest. Private investigators can also carry firearms either openly or concealed, but they must have the proper papers from the necessary government agency. 

Conclusion

We hope this article has helped shed some light on what is within private investigators’ rights and what isn’t. Remember that laws vary from state to state, but there are certain things we have mentioned that are illegal everywhere. It is important to be aware of them and keep away from private investigators who engage in them to avoid legal issues.

 

Bridging The Divide: Gen Z And Baby Boomers Can Face Generational Workplace Challenges Together

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by Richard Birke, Chief Architect, JAMS Pathways

Given current demographic trends, most notably the fact that workers enter the professional workforce at an increasingly young age, plus retirement age and life span have increased, there are ever-larger gaps between the most senior and most junior members of the workforce.

Age gaps need not be a recipe for poor productivity. In fact, the various books and articles that have been published on the topic of negotiation are rife with examples of how value-creation is rooted in differences. Different forecasts – you think it’s going to rain, I don’t – my umbrella is worth more to you than to me. Different preferences – you like fruit and I like veggies – let’s trade my apple for your squash. Different skills and abilities – let’s assign tasks according to who is better suited for the job.

As a 25-year veteran of the classroom (I was a tenured law professor who taught dispute resolution), I saw a great many wonderful collaborations between students and faculty, between interns and government employees, between judges and their clerks. Crossing age boundaries gracefully allows more experienced employees to mentor younger ones and for younger employees to bring new information and skills to bear so that more senior employees can stay fresh.

Unfortunately, there have also been many documented instances of senior leaders mismatching management styles with junior colleagues. It’s natural for some of the most experienced employees to have moved up in the org chart over their tenure with an organization while less experienced ones come in closer to the bottom of that chart. Thus, we often see Boomers managing Gen Z employees (and lots of other similar gaps). In a bad match, the Boomer likes formal emails, enjoys reading reports on paper, likes extended in-person meetings – and maybe even wears an analog watch. In this bad match, the Gen Z employee prefers texts, digital summaries, short meetings (preferably virtual) and probably uses their phone as their watch.

Style is irrelevant until the mission at work suffers. Then, the formal/informal dichotomy may bleed over into a lack of trust. The supervisor mistakes an informal communication preference with a lack of work ethic or a lack of precision regarding final work product, and then gives the junior uncomplicated, unchallenging tasks and a commensurately slow path to advancement. The junior feels devalued and may “quiet quit” or mentally check out. “Task conflict” transforms into “relationship conflict” and that negatively impacts the workplace and its inhabitants.

Where might age gaps be the most challenging? In high stress professions that have moved to virtual platforms to do much of their business, the opportunity to form mentorship relationships has decreased. We see this primarily in the practice of law, medicine, financial services and highly technical service industries. However, we’ve also observed generational friction in more hands-on situations like the construction trades.

Where are age gaps more seamless? While not insulated from cross-gen problems, academia, the judiciary (via clerkships), and other professions that enjoy a robust entry of newbies every year seem to have learned some important lessons about how to adapt to the constantly changing needs of successive generations.

There are three helpful tips for any manager facing generational challenges in the workplace:

1. Start learning.

There are a great many books, videos and courses devoted to understanding the role of multi-generational workforces. But the learning shouldn’t be confined to multi-generational work. It’s also very useful to learn about difficult conversations, cross-cultural communications, interest-based negotiation and other skills related to problem solving. Many managers are promoted from a “line-level” position to management without having an adequate opportunity to amend and enlarge their skill set. Managing people is a distinct set of skills and excellence “on the line” is not a recipe for unmitigated success as a supervisor.

2. Communicate.

Convene meetings of the team in which you discuss how to communicate most effectively with each other. Learn about your own preferences and make sure that form doesn’t overshadow substance. Set an example of how to communicate about your own preferences that doesn’t require others to abandon the style of communication that is most effective for them. Focus on psychological safety so that people with different approaches feel comfortable sharing with peers, supervisors and subordinates even when the supervisor isn’t present.

3. Leverage outside resources to workshop the issue.

When faced with hard workplace problems, consider hiring experienced professionals who do nothing but facilitate communications around hard workplace issues. If you think “we should be able to do this ourselves,” ask yourself if a professional painter might do the work quicker or better (or both). I’m guessing most leaders hire pros for taxes, medical care and internet security. Why not hire conflict resolution specialists too?

The opportunities and challenges associated with a workforce that is increasingly age-diverse are many. And no matter when you find yourself on the age/experience spectrum, you can play a role in finding and highlighting the value-creating opportunities and minimizing or eliminating unproductive friction.

 

richard birke

Richard Birke is the chief architect of JAMS Pathways and is experienced at resolving complex, multiparty disputes. With over 35 years of hands-on dispute resolution, he draws on experience in a wide range of disciplines, including mediation, psychology, economics, law, communications, negotiation theory, strategic behavior, and diversity, equity and inclusion, to apply the right tools to every client situation.

Can An Employer Of Record (EOR) Help Your Company Save Costs On International Hiring?

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Increasing the size of your workforce abroad can be a calculated strategic decision in today’s globalised business environment to gain access to top talent. On the other hand, handling the legal requirements, payroll, and benefits administration involved in international hiring can be difficult and costly.

This is where a global Employer of Record (EOR) can offer significant cost savings for your company.

What is an EOR?

Your international workforce’s legal employer is a third-party organisation called an EOR. They take care of all the HR, payroll, tax, and compliance duties to meet your hiring needs so you can concentrate on running and growing your business.

How Can an EOR Save You Money?

  1. Eliminates the Need for Setting Up Legal Entities: Establishing a legal entity in a foreign country can be a lengthy and costly process. By taking on the associated costs and administrative burden and functioning as the legal employer, EORs eliminate this need.
  2. Reduces HR and Payroll Costs: Managing HR and payroll for international employees can be complex due to varying labor laws, tax regulations, and benefits requirements. EORs manage all of these facets, sparing you the expense of employing in-house HR and payroll personnel or contracting out these functions.
  3. Mitigates Risks and Costs of Misclassification: Misclassifying employees can lead to legal disputes, fines, and reputational damage. EORs guarantee accurate categorization, reducing these risks and related expenses.
  4. Provides Cost-Effective Benefits Solutions: EORs often have access to group benefits plans that are more affordable than individual plans, allowing you to offer competitive benefits to your international employees without breaking the bank.
  5. Streamlines Recruitment and Onboarding Processes: EORs can help streamline the recruitment and onboarding processes, saving you time and resources. This allows you to quickly bring new employees onboard and start realizing their value.
  6. Negotiates Competitive Rates: EORs often have established relationships with local vendors and service providers, allowing them to negotiate better rates for their clients on various services, such as office space, equipment, and software.
  7. Provides Local Expertise: EORs have local expertise in the countries where they operate, which can help you avoid costly mistakes and navigate cultural differences. This can lead to better decision-making and more efficient operations.

Is an EOR Right for Your Company?

While EORs offer numerous cost-saving advantages, they may not be the right solution for every company. Consider the following factors:

  • Size of Your Company: EORs are generally a good fit for small to medium-sized businesses that lack the resources to establish their own legal entities abroad. Equally, EORs are great for both startups and multinational companies venturing into new markets.
  • Number of International Employees: If you have a small number of international employees, the cost of using an EOR may not be justified.
  • Industry and Location: The cost of using an EOR can vary depending on the industry and location of your international employees.

Conclusion

An EOR can be a useful partner in helping you cut costs and manage the challenges of hiring people internationally if you are looking to grow your workforce abroad. By carefully considering your company’s needs and choosing the right EOR provider, you can get the benefits of a global workforce, working across different time zones around the clock, while minimising risks and maximising cost savings.

Redefining Success

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by Stu Crum, author of “AIM FOR THE UPRIGHTS: The Intentional Playbook for Success in Faith, Family, and Business“

What is success? According to Merriam-Webster, success is a “favorable or desired outcome; also, the attainment of wealth, favor or eminence. According to the Cambridge Dictionary, success is the achieving of the results wanted or hoped for; something that achieves positive results; someone or something that becomes popular, wealthy, or has achieved a lot.

While all of these definitions may be true, I believe that achieving success without compromising your values is a more important goal and a crucial aspect of living a fulfilling and meaningful life. In today’s fast-paced, sometimes win-at-all-costs world, it can be easy to get caught up in the pursuit of material wealth, status, and recognition at the expense of our core principles and beliefs. However, true success is not just about achieving external markers of accomplishment; it also involves staying true to ourselves, our values, our friends, and our family.

Cherish What Truly Matters

One way to redefine success without compromising your values is to take the time to reflect on what truly matters to you. This may involve identifying your core values, such as honesty, integrity, character, compassion, and authenticity, and considering how these values align with your goals and aspirations. Are you forthright in your communication with others? Do you show compassion by listening, engaging, showing appreciation, and serving others? Do you honor  your commitments to yourself, your colleagues, your friends, and your family? Are you trustworthy?

By clarifying your values and priorities, you can ensure that your definition of success is grounded in what is most important to you, rather than what society or others may expect of you.

Learn When to Say No

Another important aspect of redefining success without compromising your values is learning to set boundaries and make conscious choices that align with your principles. This may involve saying no to opportunities or situations that conflict with your values, even if they promise wealth, recognition, or advancement. By prioritizing your values over external rewards, you can maintain your integrity and authenticity in all areas of your life.

Share the Rewards

Redefining success without compromising your values requires a shift in mindset from a scarcity mentality to an abundance mentality. Instead of believing that success is limited and competitive, embrace the idea that there is enough success and prosperity to go around for everyone. By cultivating a mindset of abundance, you can collaborate with others, support their success, and celebrate their achievements without feeling threatened or envious.

Reframe Failure

Redefining success without compromising your values involves accepting and embracing failure as a natural part of the journey toward success. Instead of viewing failure as a reflection of your worth or abilities, see it as an opportunity for growth, learning, and self-discovery. By reframing your relationship with failure, you can approach challenges with resilience, perseverance, and a growth mindset, ultimately leading to greater success and fulfillment in the long run.

Believe in Yourself

Redefining success without compromising your values is essential for living a purposeful and authentic life. By clarifying your values, setting boundaries, embracing abundance, and reframing failure, you can create a definition of success that is aligned with who you are and what you believe in. Ultimately, true success is not about sacrificing your values for external rewards; it is about living in harmony with your principles and making a positive impact on the world around you.

I have said it once and I will say it until I die… Character and integrity matters!!

 

Stu Crum

Stu Crum’s college football heroics put him on the national radar as a model student-athlete. Tagged as a winner with a natural gift for leadership, he made his name internationally in key positions with Texaco, Shell Oil, Jiffy Lube, and Bridgestone. Developing a simple, dynamic game plan that he calls intentional living, Crum lays out his playbook for success in faith, family, and business in his new book, “AIM FOR THE UPRIGHTS: The Intentional Playbook for Success in Faith, Family, and Business” (July 9, 2024). Learn more at www.stucrum.com.

 

Creating A Clear Brand Vision And Mission: Practical Steps For Startup Founders

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by Kristin Marquet, founder and creative director of Marquet Media

Defining your brand’s vision and mission is essential for building a robust and sustainable business. These guiding principles provide direction, inspire your team, and communicate your brand’s values to customers. A vision and mission can also help navigate challenges, seize opportunities, and align your business with its core purpose.

This article outlines practical steps and exercises to help you effectively clarify and articulate your brand’s vision and mission.

Understanding Vision and Mission

Your vision is a future-oriented declaration of your company’s purpose and aspirations, providing an image of what growth and success look like in the long term. It should be inspiring and set a high standard for your business to strive towards. On the other hand, your mission is a statement of your company’s core purpose and focus that remains unchanged over time. It explains why your company exists and what it aims to achieve daily.

Understanding these distinctions enables you to craft meaningful statements that accurately reflect your business goals and values.

Reflecting on Personal Values and Goals

Your brand’s vision and mission should align with your values and long-term goals. Begin this process by reflecting on what motivated you to start your business. Consider your core values and beliefs, the impact you want to make on your industry, community, and the world, and where you see yourself and your business in the future. Write down your answers to these questions to ensure that your brand’s vision and mission are authentic and aligned with your aspirations.

This self-reflection will help provide a solid foundation for your business, ensuring that your guiding principles are rooted in genuine motivations.

Analyzing the Market and Competitors

Understanding your market and competitors can provide valuable insights into crafting a unique and compelling vision and mission. Conduct a thorough analysis by identifying key trends and changes in your industry. Study your competitors’ vision and mission statements to identify gaps and opportunities.

Additionally, understand your target audience’s needs, desires, and pain points. This analysis will help you determine what differentiates your brand and how you can position yourself uniquely in the market.

By understanding the competitive landscape and your audience’s needs, you can create vision and mission statements that resonate and stand out.

Defining Your Brand’s Core Purpose

Your brand’s core purpose is the fundamental reason your business exists beyond making a profit. To define your core purpose, consider your business’s value to customers, how your product or service offers a solution, enhances your customers’ lives, and the positive change you want to create in your industry or community. Write a short, impactful statement that captures the essence of your brand’s core purpose. For example, “To empower small businesses with innovative marketing solutions that drive growth and success.”

This statement should be concise and powerful, reflecting the heart of your business and its role in the world.

Crafting Your Vision Statement

With your core purpose in mind, start crafting your vision statement. A compelling vision statement should be inspirational, aspirational, and clear and concise. Gather your team and brainstorm answers to prompts such as what your business looks like in the future, what achievements would make you proud, and how you want to be perceived by your customers and the industry.

Combine the most compelling ideas into a single, concise vision statement. For instance, “To be the leading provider of eco-friendly packaging solutions that revolutionize the industry and contribute to a sustainable future.” This statement should motivate and guide your team towards a common goal.

Developing Your Mission Statement

Your mission statement should articulate what your company does, who it serves, and how it does it. A strong mission statement is purposeful, customer-focused, and action-oriented. Create a draft mission statement by filling in the blanks: Our company exists to _______ (purpose), we serve _______ (target audience), we provide _______ (products/services), and we achieve this by _______ (unique approach or method). For example, “Our company exists to promote healthy living. We serve health-conscious individuals by providing organic, nutritious food products. We achieve this by sourcing the highest quality ingredients and maintaining rigorous standards of quality.”

This statement should communicate your business’s primary objectives and the unique value you offer your customers.

Testing and Refining Your Statements

Once you have draft versions of your vision and mission statements, test them with your team, stakeholders, and a sample of your target audience. Gather feedback to ensure your statements resonate with all key stakeholders and accurately reflect your brand’s identity.

Organize a feedback session and ask questions about the emotions the statements evoke, their clarity, and how they are perceived. This feedback will help you refine your statements, making necessary adjustments to ensure they are impactful and aligned with your business’s values and goals. Incorporating diverse perspectives will strengthen your vision and mission, making them more robust and effective.

Communicating and Embedding Your Vision and Mission

Your vision and mission statements should be prominently communicated and embedded in your company culture and operations. Share the organization’s vision and mission with your team, incorporating them into onboarding processes, training programs, and performance evaluations. Display your vision and mission on your website, marketing materials, and social media profiles to ensure visibility to customers, partners, and other stakeholders. Use your vision and mission to guide strategic decisions, from product development to marketing campaigns. This integration ensures that your guiding principles are consistently reinforced and aligned with all aspects of your business operations.

Reviewing and Revising Periodically

Your vision and mission should evolve as your business grows and the market changes. Set aside time to review each to ensure you remain relevant and aligned with your company’s direction. Set a date for an annual review of your vision and mission statements, evaluating their relevance, effectiveness, and impact. Make necessary revisions to reflect new insights, goals, and market dynamics. This ongoing process ensures that your guiding principles stay current and continue to drive your business forward. Regular reviews will help keep your business adaptable and aligned with its core values and objectives.

Defining your brand’s vision and mission is critical in building a successful and sustainable business. Following these practical steps, you can create compelling statements that inspire your team, resonate with your customers, and guide your strategic decisions. Remember, a clear and authentic vision and mission are potent tools that can propel your business toward long-term success. Through self-reflection, market analysis, and continuous refinement, you can ensure that your vision and mission are effective, relevant, and aligned with your business’s goals and values.

 

Kristin Marquet

Kristin Marquet is the founder and creative director of Marquet Media, an award-winning PR and branding firm established in 2009. With over a decade of experience in the industry, she has helped countless startups and established businesses develop compelling brand identities and successful PR strategies.

 

3 Tips For Reducing Your Business Gas Costs

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Managing energy expenses is crucial for any business looking to maximize profitability and reduce operational costs. Gas costs, in particular, can significantly impact the bottom line. Luckily, there are practical and effective strategies to help you reduce these expenses.

Here are three tips to get you started.

Tip 1: Conduct a Comprehensive Energy Audit

What is an Energy Audit?

An energy audit is a thorough examination of your business’s energy use, identifying where and how energy is being consumed and highlighting opportunities for cost savings. Think of it as a financial health check-up for your energy consumption.

Benefits of an Energy Audit

Conducting an energy audit can uncover hidden inefficiencies that, when corrected, lead to substantial savings. It provides a roadmap to optimize energy usage, ensuring that your business only uses what it needs. For more information on optimizing both electricity and gas usage for your business, visit Business Energy.

How to Perform an Energy Audit

DIY vs Professional Audits

You can choose to conduct a basic energy audit yourself or hire a professional. A DIY audit involves checking your gas bills, inspecting equipment, and identifying areas where gas is used excessively. However, a professional audit goes deeper, using specialised tools and expertise to uncover issues that might not be apparent to the untrained eye.

Case Study: Successful Energy Audits

For instance, a small manufacturing firm in the UK saved over 20% on their gas bills by conducting a professional energy audit. The audit revealed that their aging boiler was consuming much more gas than necessary, leading to an upgrade that paid for itself in savings within two years.

Tip 2: Upgrade to Energy-Efficient Equipment

The Impact of Outdated Equipment on Gas Costs

Old, inefficient equipment can be a significant drain on your resources. Outdated boilers, water heaters, and other gas-powered appliances consume more energy than their modern, energy-efficient counterparts.

Types of Energy-Efficient Equipment

Boilers

Modern boilers are designed to be much more efficient, converting more of the gas they consume into heat.

Water Heaters

Similarly, newer water heaters can drastically reduce energy consumption, especially in businesses that require a significant amount of hot water.

Financial Incentives for Upgrading

Upgrading to energy-efficient equipment might seem costly upfront, but numerous financial incentives can offset these expenses. Government grants, tax rebates, and utility company incentives can significantly reduce the initial investment.

Real-World Examples of Cost Savings

Consider a restaurant that upgraded its old gas oven to an energy-efficient model. The new equipment not only reduced their gas bill by 15% but also improved cooking times and food quality, leading to higher customer satisfaction.

Tip 3: Implement Behavioural Changes and Best Practices

Encouraging Energy-Saving Habits Among Employees

Your employees play a crucial role in managing energy consumption. Simple behavioural changes, such as turning off equipment when not in use and reporting any malfunctions promptly, can make a big difference.

Best Practices for Reducing Gas Usage

Regular Maintenance

Keeping your equipment in top condition ensures it operates efficiently. Regular maintenance checks can prevent small issues from becoming big problems.

Optimal Thermostat Settings

Setting your thermostat to the optimal temperature can reduce gas usage significantly. Avoiding extreme temperatures can save energy while maintaining a comfortable environment.

Training and Awareness Programs

Educating your staff about the importance of energy conservation and providing them with the tools and knowledge to implement these practices can lead to substantial savings.

Success Stories from Businesses

A local office building managed to cut its gas consumption by 10% simply by implementing a comprehensive staff training program on energy conservation. The program included workshops, informational posters, and regular reminders about best practices.

Reducing your business gas costs is not only beneficial for your bottom line but also for the environment. By conducting a comprehensive energy audit, upgrading to energy-efficient equipment, and implementing behavioural changes and best practices, you can achieve significant savings.

Start with these tips today and watch your energy bills shrink!

 

[Photo credit: Vladimir Srajber]

Outsourcing Hiring and Employee Management With EOR Services

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Many companies and entrepreneurs decide to enter markets in other countries to scale their business and increase profits. In this case, expanding markets for goods or services is possible by increasing the customer base. When running a global company, you must resolve several organizational issues, including employing employees and maintaining accounting and tax records. Many foreign companies decide to enter into an agreement with an outsourcing employer to optimize time and labor costs.

One of the reasons why EOR services is becoming increasingly popular is the power to save time at the initial stage. When getting an outsourcing company, you are not required to register a legal entity, which takes time. This speeds up recruiting workers and executing projects since new personnel can start performing their primary duties within 2 to 3 days. At the same time, legal provisions are observed.

What is EOR?

Employer Of Record is a company that officially operates staffers of another employer.

The EOR becomes the legal employer for employees performing for another organization and assumes all risks and responsibilities for primary and day-to-day employment aspects and other ancillary tasks, such as processing payroll into local bank accounts.

What are the benefits of using EOR?

Given the wide range of EOR services, it is easy to see the benefits of choosing this option to speed up and simplify international employment.

Here’s a detailed overview of the benefits of using EOR:

  • There is no need to create multiple legal entities to hire employees from all over the world.

If you plan to hire employees in multiple countries or don’t want to set up your own company in a specific country, EOR allows you to hire employees quickly and easily. This makes attracting global talent and exploring new business opportunities much more accessible.

  • Access to local experts on tax laws and regulations.

With local EOR expertise, your company can focus on its core business functions without worrying about compliance and administration. The EOR’s job is to navigate all the complex and unfamiliar tax and employment landscapes, not yours.

  • Complete understanding of local legal benefits.

With EOR, your business won’t have to worry about meeting its benefit obligations, such as paid time off, health care, and pension contributions. EOR handles everything.

  • Fast adaptation of new employees.

EORs facilitate the rapid onboarding of new employees by handling administrative tasks such as employment contracts and payroll. Your company can hire new talent quickly and efficiently, even in unfamiliar markets.

When should you use EOR?

There are several situations when it makes sense to work with EOR:

  • If you do not want to create a new legal entity.

Setting up a local legal entity can be costly and time-consuming. In some countries, this can take several months (or longer) and cost over $100,000. If it doesn’t make financial sense for your business, EOR is a simple and cost-effective solution for hiring foreign workers quickly and easily. You can hire employees ready to work within days for a simple flat fee per employee.

  • You need to hire foreign workers to work without a contract.

Although international contractors can be used, not all work can be classified as contract work. Incorrectly classifying employees as contractors can have serious consequences, such as fines and penalties. In these cases, EOR is an excellent choice.

  • When an existing employee moves.

As remote work becomes more common, employees are less tied to one physical location. Today, workers can move freely worldwide without giving up their jobs. EOR is a quick and easy way to retain employees who decide to relocate. With EOR, you can even hire digital nomads moving from country to country.

 

The Rise Of Side-Hustles: Entrepreneurship In Today’s Economy

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by Joshua Jones, Chief Revenue Officer of Kapitus

In the wake of unprecedented global challenges, the landscape of entrepreneurship in the United States has undergone a remarkable transformation. The surge in new business formations witnessed in recent years, as highlighted by the U.S. Census Bureau, speaks volumes about the evolving entrepreneurial spirit in the nation. The total number of businesses started in 2023 represents a 56.7% increase over 2019. But what lies behind this rise, and what does it mean for aspiring entrepreneurs navigating today’s market environment?

The catalyst for this surge in new business creation can be traced back to the tumultuous period of the pandemic. As people found themselves confined to their homes, either working remotely or grappling with unemployment, a paradigm shift occurred. The reevaluation of lives and careers led many individuals to explore alternative avenues for income generation. The need for innovative solutions, from PPE to remote tutoring, created fertile ground for excited entrepreneurs to step forward and fill the gaps in the market.

What distinguishes this surge from previous spikes in entrepreneurial activity is its sustainability. While the initial surge may have been born out of necessity during the pandemic, the continuation of elevated levels of new business formation indicates a fundamental shift in mindset. Americans have embraced what can be termed as the “art of the side-hustle,” integrating it as a standard component of their economic equation.

For prospective entrepreneurs navigating today’s market environment, strategic considerations are paramount. Starting small and validating ideas as side-gigs offers a low-risk pathway to entrepreneurship. One of the key advantages of a side hustle is its ability to allow the owner to continue making money in their main job, creating a safety net while exploring entrepreneurial ventures. This dual-income approach significantly mitigates financial risk, as the initial income from the side hustle can be reinvested back into the business until it reaches a benchmarked level of sustainability. Unlike traditional startups that often require founders to leverage their savings or take out loans to cover living expenses, a side hustle can be nurtured and grown organically without the pressure of immediate profitability.

The internet economy has played a pivotal role in democratizing entrepreneurship, offering unprecedented avenues for individuals to create and scale their businesses. Platforms like Amazon Marketplace, eBay, and Etsy have revolutionized commerce, empowering individuals to become sellers with minimal barriers to entry. Furthermore, freelance marketplaces such as Fiverr and Upwork have unlocked opportunities for professionals to monetize their skills on a global scale.

The popularity of platforms like Airbnb, VRBO, TaskRabbit, and Thumbtack has further expanded the horizons of entrepreneurship. Homeowners can now become rental hosts, while contractors and laborers can leverage their skills on gig platforms to supplement their income. This convergence of technology and entrepreneurship has unleashed a wave of innovation, fueling the rise of side hustles across diverse industries.

Examining the industries witnessing the most significant lift from new business starts provides valuable insights into emerging trends:

  • Healthcare, propelled by an aging population and the demand for personalized home-health solutions, stands out as a frontrunner.
  • The construction sector is experiencing robust growth, driven by the pressing need for new housing and refurbishment projects.
  • Professional services- including IT, accounting, and design, are also witnessing a surge, fueled by the proliferation of side hustles evolving into full-fledged businesses.
  • Education, as mentioned before, particularly online tutoring and instruction, represents another sector ripe with entrepreneurial opportunities.

Embracing flexibility and agility, rather than fixating on perfect plans, is essential for navigating the uncertainties of entrepreneurship. The dynamic nature of the business landscape requires entrepreneurs to remain adaptable and responsive to changing market conditions. By maintaining a mindset of experimentation and iteration, individuals can continuously refine their strategies and offerings, positioning their side hustle for long-term success.

Looking ahead, the future of entrepreneurship in the U.S. appears promising. A vibrant startup culture combined with the transformative power of the internet bodes well for continued innovation and growth. As more individuals recognize the potential of side hustles as vehicles for financial independence and personal fulfillment, the entrepreneurial landscape is poised for further evolution.

The rise of side-hustles reflects a broader cultural shift towards embracing entrepreneurship as a viable career path. Whether it’s to achieve financial goals, gain more flexibility in your schedule, or pursue a passion, clarifying your underlying motivations can provide a guiding light throughout the ups and downs of entrepreneurship. With the democratization of access to resources and opportunities, aspiring entrepreneurs have unprecedented avenues for realizing their dreams. By harnessing technology, exploiting your natural creativity, and embracing a mindset of resilience, individuals can navigate the complexities of today’s economy and carve out their own paths to success. Even the best businesses sometimes fail, it’s important that you’re able to dedicate yourself to your business’ success and never stop trying even if this one fails.

 

Josh Jones

Josh Jones is Chief Revenue Officer at Kapitus, one of the most reliable and respected names in small business financing. Kapitus provides growth capital to small businesses and has provided over $5.5 billion to over 50,000 small businesses since 2006. Kapitus offers multiple loan products to small businesses, including SBA loans, revenue-based financing, equipment financing, cash-flow based factoring, revolving lines of credit and invoice factoring.

 

[Interview] Stu Crum, Author-Expert On Intentional Living

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Daniel Goh
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Stu Crum and book

Stu Crum and book

The concept of intentional living inherently helps individuals live balanced, well-rounded lives in the face of life’s mounting demands. While we cannot know every challenge people may be facing, in his new book, “AIM FOR THE UPRIGHTS: The Intentional Playbook for Success in Faith, Family, and Business“, former football hero Stu Crum reveals his simple yet profound playbook, with messages for men and women from all walks of life and at every turn in the road.

Tagged as a winner with a natural gift for leadership, Crum made his name internationally in key positions with Texaco, Shell Oil, Jiffy Lube, and Bridgestone, wrangling deals with the likes of activist investor Carl Icahn and other heavy hitters. Yet beneath the surface lay a deeper man. Despite personal setbacks and injury-laden stints with the NFL and USFL, Crum blossomed at every turn by developing a simple, dynamic game plan for ultimate success in business, family, faith, and fun, that put his every aspiration within reach. Learn more at www.stucrum.com.

Crum recently sat down with Young Upstarts to discuss his book, his principles to live by, and more.

For someone still early on their career path, what would you say are the most important things to keep in mind to aim for success? 

 You should be very intentional/thoughtful about what you are trying to accomplish (your purpose). As an example, at an early age (25), I knew that I wanted to be a CEO someday. Most CEO’s are very good generalists. I spent my first 20 years in very different positions. Sales, marketing, HR, M&A, supply chain, real estate (all with the same fortune 500 company). By the time I was in my mid 40s, I was ready to take on a COO/CEO position.

I also knew that international experience could be important, so I spent 4 years overseas. I started with a plan in my early 20s and executed it, and I am still executing it today at 64. Life throws you curve balls. It doesn’t always go as planned. But that is when you learn to make lemonade out of the lemon’s life throws you.

It is tempting to try to please others when you are starting out. You talk a lot about the importance of being your own person. How do you propose people go about this and still maintain favor with others? 

After you have taken deliberate actions toward achieving what you want, you also must make conscious choices that align to your values, beliefs, moral compass, and aspirations. I was never a person that went with the crowd, and people always knew what I stood for, albeit many times different from their beliefs. Because I stood firm on my convictions, people respected me. It is only when you are wishy washy and try and please everyone that you go out of favor. Stand firm on your convictions.

Especially early on, work can be all-encompassing. How can people find a balance between work, leisure, and meaningful relationships?

Life is always about prioritizing. Clear strong choices automatically filter out distractions. Eliminate unnecessary commitments. Avoid wasting time on activities that do not contribute to your purpose. As an example, I like golf, but golf takes 4-6 hours to play. I gave up golf in my early thirties for 20 years because I didn’t think I could be a good golfer and a great father (my jobs were fairly inflexible in hours).

Once my children were grown, I took golf back up. Family time over personal golf time was simply more of a priority.

Worrying about the job and doubting our abilities are common feelings. What advice can you offer to help someone move forward when they are wondering “Can I Do This?” 

There has been more than one time in my life that I had the imposter syndrome. Can I really do this job? Am I smart enough? Will people follow my leadership? Have the confidence in yourself to know that you are prepared for the next big thing. You will make mistakes along the way, but 99% of mistakes are not fatal to one’s career. If you think you can do the job and have the confidence to do the job, the people around you will feed off your confidence. You can do this!!

In order to move into higher leadership roles, one must be ready to step in front of an audience. What advice can you offer to help someone find their voice and trust it?

Start small. Public speaking is one of the greatest fears people have. I had that same fear early on. I started by speaking to small groups of high school students when I was in college. I took a class on public speaking and honed my approach. Most people are great at speaking about something that they are passionate and knowledgeable about. Know your topic better (at least as well as) your audience, be prepared, make it personal with stories (people love stories), and make it fun.

 

Unleash New Opportunities By Relinquishing Traditional Career Thinking

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by Ray Samuels, co-founder of Wripple

Picture these scenarios, all of which happened in real life amidst a continued battle for top talent and a quickly evolving work landscape:

  • A company set a blanket policy that all employees must be in the office on Mondays, Wednesdays, and Thursdays. At the same time, the internal product team hired a designer for a six-month contract assignment. Their top candidate lived an hour away and could only commute two days. The company policy was rigid though, with  no exceptions, not even for extended team members.
  • After six months of contracting with a highly experienced technical project manager who did a bang-up job, the team decided to convert the contractor to full-time. Too bad said the powers that be – the team was unable to hire her because she doesn’t have a bachelor’s degree. Did we mention the contractor also had deep experience in the category and was a great cultural fit? Oh well…
  • A marketing organization was looking high and low for a seasoned copywriter to join their team on a six-month project to help redefine the brand’s identity. After meeting the perfectly-skilled professional with the right mindset for the challenge, the answer was a resounding no. Why? He was too experienced for the defined organizational level and would be managed by someone younger. The candidate just wanted to do great work and couldn’t have cared less about climbing the corporate ladder or the age of his boss.
  • It was time to make some website updates. The changes required niche expertise for a few hours a week. The freelance opportunity was posted and within a few hours, the needle in a haystack responded to the post. The interview confirmed that the candidate had the exact capabilities and time needed to knock out the job. In full transparency, the candidate shared they have a full-time job and would be side hustling. No-go, said the hiring manager. Even though the work could be done off-hours with limited collaboration, they said a side hustle “didn’t feel right.”

If there is one thing all of these scenarios demonstrate, it is that outdated, old-world thinking about how work gets done and who does it kills progress. While people are becoming accepting of a more flexible, multifaceted approach to work, this acceptance is most pronounced when it comes to full-time employees. However, given the growing importance of on-demand talent as part of a company’s workforce, expanding a more modern work mindset related to contractors and freelancers will help teams thrive.

Specifically, we see three imperatives for successfully engaging on-demand talent in the future of work:

  1. Extend work flexibility, which is highly valued by all workers, to freelancers and contractors
  2. Be deliberate about capability-first hiring decisions
  3. Tap into the side hustle economy for surgical on-demand solutions

1. Extend work flexibility to contractors and freelancers.

Don’t lose out on amazing talent by ignoring the modern workforce’s expectations for flexibility. As referenced in Wripple’s Team Up Report, whether FTE or freelancer, flexibility reigns supreme. According to a study by LiveCareer, 76% of Millennials, 69% of Gen Z, and 64% of Gen X expect workplace flexibility. It’s safe to say the traditional 9-to-5 grind, butts-in-(office)seats era is no longer valid.

This shift is not without its challenges. Teams need to set clear and consistent guidelines for what level of flexibility works for the business:

  • If your ways of working support a fully remote environment, establish authentic and helpful ways to instill engagement across the team.
  • If hybrid, determine what works best for your organization, i.e., set days to be in the office or leave it up to individual teams to decide in-office days.
  • If the business determines fully onsite is required, at least consider flexible scheduling to provide workers with options to achieve better balance.
  • Don’t be too rigid; where warranted, remain open to individual needs for flexibility outside of set guidelines.
  • Be sure to make good use of available tech to keep teams connected and on track to achieve goals.

By offering flexibility to all members of your workforce, you will create a culture that values achieving mutual trust, driving positive outcomes, and maintaining talent wellness.

2. Be deliberate about capability-first hiring decisions.

It’s no surprise that required skills drive the hiring process; however, at times teams can let certain traditional career conventions get in the way of selecting the right person for the job. Whenever possible, avoid the following traditional career thinking traps that take the focus off hiring talent with the right capabilities:

  • Giving outweighed importance to educational requirements vs. capabilities needed.
    According to an Intelligent.com survey from November 2023, nearly half of companies plan to eliminate bachelor’s degree requirements in 2024. Companies such as Google and IBM have been vocal about this move and highlight the importance of valuing a candidate’s experience and skills over an educational profile.
  • Using age as a driving factor for who should be selected for a given position.  
    Companies often have defined career paths that reinforce certain expectations for how old someone should be in a role. These artificial date stamps need to go. They limit a team’s chances of hiring the right talent for the role and in many cases foster ageism in the workplace. An AARP survey reported more than 40% of workers over the age of 40 say they’ve experienced age discrimination at work in the last three years. This translates into substantial missed opportunities to hire seasoned pros who can get to the right answers faster and bring diverse experience to teams. Just because someone is younger or older than what is deemed ‘appropriate’ for a given role, that should not rule them out of consideration.
  • ‍Permitting unconscious bias to go unchecked in the hiring process. 
    Often the hiring process is driven by peoples’ biases for the type of person they think should be in certain roles, e.g. a data scientist or a creative director should look or behave a certain way or have a certain background. By addressing and managing unconscious bias as part of the hiring process, teams can foster a diverse and inclusive workplace where it’s less likely that someone who is a perfect fit is overlooked due to race or background. Organizations can take measures to help address unconscious bias by:

    • Implementing structured interviews with standardized questions and diverse hiring panels.
    • Providing training programs that educate employees about the existence and impact of unconscious biases.
    • Focusing the candidate evaluation process heavily on skills and experience. These measures can contribute to more equitable hiring practices and a more diverse workforce.

3. Tap into the side hustle economy for surgical on-demand solutions.

‍Changing workplace attitudes and norms have fueled an increase of activity in the side hustle economy. According to Bankrate, in 2024 more than a third of U.S. adults (36%) say they have a side hustle (defined as extra money earned beyond one’s main source of income). While side hustlers have been around for a long time, due to company policies and perceptions, they have been less prevalent in the white-collar world.

Marketing teams need to consider the potential benefits of hiring a side hustler to complete project work:

  • Access to in-demand professionals who have diverse and valued skill sets.
  • Fresh outside perspectives that foster innovative solutions and better ways to solve old problems.
  • Cost-effectiveness of an on-demand freelancer, which allows companies to scale their workforce according to project demands without the overhead.

Not every project is right for a side hustle, but for short-term needs requiring niche expertise, companies should be open to working with a freelancer even though they have a full or part-time job. By setting clear expectations for delivery, both the client and professional can benefit from the partnership.

The Bottom Line

With marketing leadership increasingly looking for innovative workforce solutions that include on-demand talent, it’s essential to consider how our changing corporate norms should also apply to freelancers and contractors. Offering all workers greater flexibility, practicing more modern hiring practices, and avoiding potential biases will foster an inclusive and adaptable workplace that sets up on-demand talent for success.

 

ray samuels

Ray Samuels is Co-Founder of Wripple, the breakthrough platform that delivers real talent curated in real time and is changing how digital work gets done. Prior to Wripple, Ray led Razorfish’s largest client portfolio and helped build the Martin Agency’s digital offering. He’s passionate about leading teams to define and execute digital strategies across the entire customer journey. As a veteran of traditional agencies and digital firms, he believes that a technology disruption could change digital services forever, and for the better.  

 

5 Key Factors Influencing Employee Engagement

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employee recognition

employee recognition

Not every team member starts each workday enthusiastically, but if you notice a consistent lack of motivation leading to decreased productivity, it may indicate challenges with engagement. Employee engagement involves an individual’s active participation and contentment in their job. Engaged team members establish emotional connections with their peers and tasks, enabling them to understand the company’s goals better and see their contributions as valuable to the organization’s growth.

Here are five key factors that can influence employee engagement.

1. Opportunities for Advancing Your Career.

Top employees are drawn to companies that offer a clear career path from the outset. They want assurance that their efforts over the years will lead to advancement. Modern workers will readily seek new opportunities if dissatisfied with their current roles. To keep employees engaged and committed, employers must prioritize career development. Discussing promotion prospects should start during the interview process. 

After hiring, new employees should receive career counseling and regular training opportunities. Encouraging them to shadow colleagues in different departments can help them explore various roles within the company and identify potential career interests.

2. Good Management.

Effective management stands as a critical element in achieving high employee engagement levels. The vast majority of employees engage with their managers and supervisors routinely. These leadership roles serve as primary channels through which most individuals manifest and encounter the relationship between employees and the organization.

Your managerial staff should be driven by a passion for nurturing employees’ growth and enabling them to realize their full capabilities. They should possess extensive knowledge of your industry and the positions they supervise to make sound decisions. 

Time clock software can streamline the management process by tracking work hours, giving employees a clear understanding of their time allocation and progress toward goals. The best online time clock features also include attendance tracking, overtime calculation, extensive reporting and real-time tracking.

3. Health.

Employee wellness challenges, such as illness and health issues, can hinder productivity within a company. When employees are unwell, they often take time off work either to prevent spreading infections to their colleagues or because they find solace in being at home.

Additionally, fatigue among employees can lead to decreased productivity and financial setbacks. The economic impact of fatigue amounts to more than $136 billion in lost profits, with a significant portion, 84%, attributed to factors beyond the reduced productivity resulting from sick-related absences.

Introducing a remote work policy can help mitigate these issues by empowering employees to choose when and where they work most efficiently. Properly implemented, remote workers can maintain levels of connectivity and engagement comparable to those who work on-site consistently.

4. Company Culture.

Approximately 46% of job seekers consider company culture a crucial factor when applying for jobs. Seek candidates who align with your values, objectives, and expectations. Otherwise, they may find adapting to the workplace challenging, connecting with their team, and fulfilling their responsibilities.

Internal changes (such as mergers, process improvements, or restructuring) and external factors (like technological disruptions or global crises) can impact company culture and stability. Prioritize agility and resilience to help employees navigate significant changes while also reinforcing your company’s unique culture to ensure it remains intact.

5. Personal Issues.

While individuals may derive satisfaction from their roles and hold positive sentiments towards their employers, encountering personal struggles can significantly impact their concentration and job performance. This could range from personal difficulties like going through a divorce, experiencing a loss in the family, or ending a relationship.

Employees might also battle feelings of depression stemming from factors such as weight gain, financial debts, or the inability to meet financial obligations. While it is ideal for companies to offer support programs to assist individuals in navigating these struggles, not everyone may feel comfortable opening up about their hardships.

Consequently, employees may perceive discussing personal matters and how they influence their job performance as unprofessional. Many individuals struggle with the idea of being vulnerable and requesting assistance, feeling hesitant to share their vulnerabilities with others.

Endnote

Creating a positive work culture within the organization hinges on looking after your employees. Engaged employees usually exhibit higher levels of discipline and productivity. Utilize these employee engagement approaches to effectively handle engagement within different job roles and optimize your employees’ performance.

Veeam Software: A Deep Dive Into Safety Protocols And Pricing Transparency

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veeam software

veeam software

Veeam Software, the #1 provider worldwide in the Data Replication & Protection software market, continues to make waves. Its dominance in the commercial market is now extending more prominently into the federal space.

Two significant clients Veeam started serving this year are the U.S. Navy and the city of Fort Lauderdale, Florida.

These deals demonstrate Veeam’s trusted reputation in protecting critical data.

Safety First: Securing the Seas of Data

With threats to digital data growing like never before, Veeam is stepping in to protect the Navy’s sea of vital information. This engagement involves a $5 million contract, with potential extensions that could bring the total value up to $21 million.

Veeam is teaming up with PMW 160, the Navy program office in charge of the Consolidated Afloat Networks and Enterprise Services (CANES) technology, under a five-year Program Level Agreement

CANES – the Navy’s next-generation tactical afloat network providing infrastructure for applications, systems, and services required to dominate the cyber warfare tactical domains – will benefit immensely from Veeam’s solutions.

Veeam is set to configure, maintain and test its robust Veeam Data Platform and Veeam Kasten K10 for Kubernetes software solutions — to ensure they play well within the Navy’s complex networks.

Veeam’s software has achieved some of the highest certifications for security, including Common Criteria certification, validating alignment with the most stringent international cybersecurity regulatory requirements.

Additionally, it has received the Department of Defense Information Network Approved Products List (DoDIN APL) certification, reflecting the company’s commitment to meeting the Department of Defense’s most stringent security, supportability, and interoperability requirements for complex network environments.

These accreditations demonstrate Veeam’s capability to handle intricate network environments like the Navy’s CANES program.

Cutting Down Recovery Time: A Success Story

Fort Lauderdale serves as a prime example of Veeam’s capabilities, where the city managed to reduce its data recovery times by 95%.

In 2023, Fort Lauderdale faced a severe flash flood that disrupted city services by knocking out power at a data center. Tamecka McKay, the city’s CIO, expressed regret over not implementing Veeam citywide beforehand, believing it could have swiftly restored vital backups and minimized service downtimes.

By bringing Veeam on board, Fort Lauderdale now enjoys secure, flexible solutions for their data protection against cyberattacks and natural disasters. They are also able to satisfy cybersecurity insurance demands.

To further support the city, Veeam is backing up its data from Microsoft 365 to Azure Blob, as the city recognizes the critical need for reliable restoration. For instance, enabling granular recovery of historical emails ensures compliance with legal requirements like Florida’s Sunshine Law, while restoring SharePoint ensures continuous access to the city’s intranet.

These results show how resilient municipalities can become when leveraging Veeam’s sophisticated recovery tools to safeguard their data.

Transparent Prices: Veeam’s Calculator

When it comes to understanding how much Veeam’s solutions will cost, they make it simple.

Their online pricing calculator lets potential customers figure out the price based on their needs and their budget without surprises. Since Veeam sells through channel partners, you can get more detailed quotes based on variations in pricing structures, models, margins and more.

Veeam also makes it easy to buy their services with straightforward steps and help whenever you need it through their sales department.

Veeam proves companies can provide clear and understandable pricing in a world where hidden fees are all too common.

Building a Safe Digital World with Veeam

Veeam Software represents a commitment to reliable safety measures and straightforward pricing. With its stringent security standards and transparent pricing, Veeam sets the standard for reliability in digital partnerships.

It also boasts over 550,000 customers, including 72% of the Global 2000, proving its expertise in data protection.

Visit veeam.com to find out more about what Veeam offers and experience a data-resilient tomorrow.

 

From Educator To Executive: 7 Insights For A Successful Transition

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thinkbook laptop

thinkbook laptop

by Mindy Vail, author of “The Mindshift Effect: Where Change Management Is Redefined and Leadership Is Defined“

Transitioning from the classroom to the corporate world was a journey that transformed my perspective on work, relationships, and personal growth. My nearly 20-year tenure as a high school English teacher provided a unique foundation that equipped me with skills I never imagined would be so valuable in a corporate setting.

Here are seven insights that I’ve found regarding what crucial skills from my teaching career helped me transition successfully into my corporate career:

1. The power of adaptability.

In the classroom, every day brought new challenges. From technological glitches to unexpected curriculum changes, being flexible was essential. This adaptability has been equally important in the corporate world, where market dynamics, technological advancements, and organizational changes require constant agility. Embracing change rather than resisting it allows for smoother transitions and continuous improvement. Plus, if you can handle all the moving parts associated with a room full of 35 teenagers, you can easily adapt to a room full of adults, right?

Teaching high school English honed my ability to communicate complex ideas in an accessible way. Whether describing differing narrative styles of great authors or presenting a new strategy to executives, clear and effective communication is vital. In the corporate world, the ability to convey your message succinctly and persuasively can make the difference between a project’s success or failure.

3. Building relationships matters.

As a teacher, my ability to build strong relationships with students, parents, and colleagues was fundamental. Doing so taught me the importance of fostering trust, empathy, and active listening. In the corporate environment, these skills translate to all my professional interactions — from contributing to teamwork, cultivating strong client relationships, and to providing more effective leadership. Who knew that navigating parent-teacher conferences would prepare me so well for navigating corporate conversations?

4. The art of giving and receiving feedback.

In the classroom, providing constructive feedback was part of the daily routine. Learning to give feedback that motivated and guided improvement, rather than discouraged efforts, was crucial. Equally important was accepting feedback from students and peers — and trust me, high schoolers can offer brutally honest feedback, even when unsolicited. In corporate settings, effective feedback is a cornerstone of personal and professional growth, and it helps create a culture of continuous learning and improvement.

5. Time management and prioritization.

Teachers often juggle multiple responsibilities. Whether lesson planning, grading, or leading extracurricular activities. This experience taught me how to manage my time effectively and prioritize tasks. In the corporate world, where deadlines are tight and responsibilities are vast, these time management skills are indispensable. Prioritizing tasks based on their impact and urgency helps in maintaining productivity and reducing stress.

6. Conflict resolution.

Classrooms are microcosms of society, full of diverse personalities, ability levels, attitudes, and occasional conflicts. Managing disagreements among students taught me valuable conflict resolution skills. In the corporate environment, conflicts are inevitable, but how they’re handled can make a significant difference. Addressing issues calmly and fairly, while seeking a mutually beneficial resolution, helps maintain a positive and productive work atmosphere.

7. The importance of lifelong learning.

As a teacher, I was committed to lifelong learning. I was motivated to constantly update my knowledge and skills to better serve my students. This mindset has been incredibly beneficial in the corporate world. Industries evolve rapidly, and staying current with trends, technologies, and best practices is crucial for success. Embracing continuous learning keeps you competitive and ready for new challenges. Plus, it turns out that nerdy enthusiasm for learning is just as valued in the corporate environment as it is in the classroom.

To all recruiters out there: Don’t overlook applicants with backgrounds in education just because they don’t have prior corporate experience. Teachers bring a unique blend of intelligence, empathy, and critical thinking to the table. Their ability to connect with people and manage complex situations can be a tremendous asset in any professional setting!

And to my fellow educators: If you’re contemplating a transition out of teaching, it’s important to recognize that your skills are highly transferable and valuable across various industries. You possess a wealth of experience in communication, adaptability, problem-solving, and relationship-building, making you well-suited for a myriad of roles beyond the classroom. If you’re considering a career change, reach out to a leadership coach who can help you explore different possibilities and align your strengths with new opportunities.

 

mindy vail

Mindy Vail has more than two decades of experience in leadership development, change management, education, and public speaking. Working with emerging leaders and veteran executives alike, her focus is cultivating a growth mindset and fostering resilience. Her new book, “The Mindshift Effect: Where Change Management Is Redefined and Leadership Is Defined (April 16, 2024)”, provides a wellspring of inspiration for leading meaningful organizational change. Learn more at themindshifteffect.com.

Spirituality In Business: Contradiction Or Coexistence?

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by Vijay Eswaran, founder of QI Group

Writer Annie Dillard famously said, “How we spend our days is, of course, how we spend our lives.” According to the WHO most of the world’s population spend one-third of their adult life at work. In fact, the average American spends around 90,000 hours at the workplace over a lifetime.

Former palliative care nurse Bronnie Ware wrote the immensely popular book “The Top Five Regrets of the Dying“, based on her experiences caring for patients in the last 12 weeks of their life. And their top regret is — ‘I wish I hadn’t worked so hard’. She goes on to explain how they deeply regretted spending so much of their lives on the treadmill of a work existence that they missed out on other joys.

A person’s work is central to their life. The relationships and duties which make up a person’s job, consume them well beyond office hours. It’s safe to say our job and the workplace have a significant impact on the quality of our life.

The role of the CEO has never been more complex, or more consequential than it is today. Business leaders today are reshaping how we experience the world, from healthcare, to travel, to education and more. And running a business is no longer about shareholder value and the balance sheet. As CEOs and business owners, we have a responsibility to develop organisations that provide employees with a workplace where they can experience and express a sense of connectedness, acceptance, peace, trust and sense of purpose.

Through my own experience, I have found that managing a business aligned with spiritual values helps establish an overall sense of well-being. Spirituality and business are two words you rarely see in the same sentence. On the surface, the two seem at odds with each other. However, I firmly believe that spirituality is a powerful management concept. Business is a spiritual practice, requiring as much devotion, faith, hope, love and doubt as one’s belief in a higher power.

The word “spirit” comes from the Latin word spiritus meaning “breath”. It is defined as “the vital principle or animating force traditionally believed to be within living beings”.  The concept of spirituality is often confused with religious beliefs. Spirituality has nothing to do with religion. Religion exists outside of you, when you join others in believing or following a set of practices. Spirituality, on the other hand, exists within you. It is an experience that one harbours inside and is extremely personal to each individual. It involves looking within and defining a system of belief that takes root within your own disposition. No one can instruct you on the perfect way to practice spirituality because ultimately only you know how.

The nature and meaning of work has undergone an intense evolution. The idea of work is no longer separate from the individual. A person’s work is now seen as an extension of the individual. Yet, work is the last place most people think about spirituality. In the words of Thomas Carlyle, work is worship. When we do our jobs with excellence, integrity and diligence it becomes an act of worship. In fact, the Hebrew word “avodah” (ah-vod-ah) is translated in the English Bible for both work and worship.

More important than the work we do, is our attitude to it. The practice of bringing your greatest talents to the world — and being rewarded for doing so — is the most spiritual work you can do. If we bring our souls to work, we can transform our work. That is when our work can begin to transform us.

There is a growing body of research that shows that bringing ethics and spiritual values into the workplace can lead to increased productivity and profitability as well as employee retention, customer loyalty, and brand reputation. When you incorporate spirituality into your business, you change the persona of the business into a living entity from an empty corporate shell. Spirituality gives a business soul. A business that lacks spirituality leaves no legacy. More often than not, such a business is focused solely on chasing profits and ultimately loses its soul. History is rife with examples of companies that profited from the Golden Age of Capitalism and thrived, before losing their way because they lost their soul. (Lehmann brothers, Enron, Tyco, Worldcom…)

Businesses that started in the late 90s and after the turn of the century seem to understand this better. Many have incorporated spirituality successfully into the organisational culture and show it through their commitment to the 3Ps of triple bottom line.

  • Purpose – People want to be a part of something bigger than themselves. Employees yearn to feel part of a mission, to add value and to contribute in a meaningful way. Older employees want to know what their legacy is. Millennials are looking for flexible workplaces that provide meaning and growth opportunities. People are driven by a strong sense of purpose. When the organization is purpose driven and meaning based, people want to do their best to help it succeed and be a part of its growth.
  • People – Many business leaders say that their people are their greatest assets. Those who truly put it in practice know the importance of investing in their people. It is not always easy to build people, and in some cases, it can be a thankless task. The servant leaders who understand the concept of ‘service above self’, know that when you serve your people, they will serve your customers. Companies that make human development their priority know that even if people leave them, they will leave better than when they came in.
  • Planet – With growing awareness of depletion of the earth’s limited resources, many companies are making sustainability a key focus area. They understand that leaving a legacy for the future requires taking steps to protect the present. Spiritually aware companies are taking measures, however painful, to reduce or eliminate their ecological footprint.

It is heartening to see more and more businesses openly discussing spirituality as an integral part of their corporate culture. They are proving that spirituality helps, rather than harms, the bottom line.

When you love what you do, you never have to work a single day in your life. Or as the poet Kahlil Gibran reminds us in The Prophet, “Work is love made visible.”

 

Vijay Eswaran

Vijay Eswaran is an entrepreneur, speaker, and philanthropist. He is the Founder and Executive Chairman of the QI Group of Companies, a multi-business conglomerate with headquarters in Hong Kong, offices in more than 25 countries and customers in over 100 countries. He is author of the best-selling book “In the Sphere of Silence“.

 

4 Ways To Become A Well-Respected Leader

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young woman in office

young woman in office

by Kelly L. Campbell, author of “Heal to Lead: Revolutionizing Leadership through Trauma Healing“

Emerging leaders can be drawn to entrepreneurship for reasons that are not entirely clear at first. You’re passionate and driven, motivated to create something powerful, build something meaningful, or subconsciously prove to ourselves and others that we’re inherently valuable.

If you’re anything like I was as a young CEO, you possess some level of self-awareness that your decisions and behaviors aren’t always in complete integrity. When you allow that thought into your conscious mind, however, you immediately distract yourself with anything else. This was how I existed for the first decade of my early career as a founder. I worked longer hours, made unhealthy food and beverage choices, made some poor financial decisions due to money trauma, and I didn’t maintain my friendships very well. Nearly everything I talked about, thought about, and did was in service to the company I founded and its success.

I didn’t actually know who I was without my title and team because I was outsourcing validation instead of trusting myself. It wasn’t until I started allowing myself to get curious about why I reacted the way I did, did I realize that I had to do the necessary work of healing my childhood trauma.

Founders who find themselves in positions of power for the first time, especially if they’re operating from a place of core wounding, can focus so narrowly on the business that they feel overwhelmed and can even burn out at an early age. They may not see how their wounded behavior impacts others on their team, which is felt even more deeply within a small startup. All of this can lead to significant distrust, resentment, and a lack of respect— and that makes its way to the bottom line, leading to fiscal instability.

Once your team starts to lose respect for you as a leader, there’s only one way forward. And that is to start working on you—by taking ownership for the ways in which your past trauma is influencing your present leadership style and leaning into the discomfort that will bring about personal evolution. If your team hasn’t lost respect for you, you can get ahead of a potentially inevitable trajectory by taking the following four-part guidance to heart.

“As leaders we have a responsibility to work on our own emotional maturity
in order to serve others from a place of integrity.”

From Heal to Lead, the four interconnected fundamentals of high-conscious leadership include:

1. Integrating Trauma.

So long as unintegrated trauma from childhood remains stored in your body, the little version of you will be running the show. Your company requires a wise adult at the helm. Beginning with introspection, it takes courage to challenge your own ego, to work on your emotional past, and to actively change the ways you show up as a leader. It requires pattern disruption to carve new neural pathways away from deeply engrained beliefs about who we are, based on the coping mechanisms we employed during youth to get our basic needs met.

2. Embodying Vulnerability. 

It takes courage to lean into the discomfort of being true to yourself above all else, which requires a different kind of strength than the one we’ve all been taught to associate with leadership. A leader who learns how to embody the practice of being vulnerable forges trust and creates a supportive environment in which people can feel safe to bring their ideas, concerns, and feedback to the table. Think of the collaboration and innovation that becomes possible when these characteristics are foundational components of a company culture.

3. Leading with Compassion.

Studies show that most employees leave startups because of poor leadership and the culture that is created as a trickle-down thereof. Well-respected leaders are more than sympathetic or empathetic when people issues arise. Beyond feeling with those under our stewardship, compassion contains an action orientation that compels leaders to support all stakeholders in meaningful ways — feeling with and taking action that’s within our capacity. When your people know that you care about them beyond the bottom line, they respond with reciprocity in the form of loyalty, productivity, and conscious communication.

4. Lighting the Way.

We must cultivate an abiding trust with our primary partner — our self. After all, how can others trust us if we cannot trust ourselves? Once you become self-resourced, your ego and need for approval in workplace environments no longer gets in the way of your leadership. Lighting the way also requires letting go of antiquated methods of success measurement. When it comes to seeing the whole human in each of our employees, see the heart before the hard skills, not the other way around. When you hold space for healing, you create meaningful and honorable partnerships with your people. When you make the conscious choice to engage in relationship as a sacred path, you are revolutionizing healing for yourself, others, and the systems in which we operate.

As young leaders, if we want to feel fulfilled, a deeper sense of connection, and success on a soul level, it’s time to reclaim our relationships and rebuild broken ways of doing business. The path forward starts with awareness, courage, and compassion. By creating a nurturing environment, leaders empower those they lead to gain strength, share their gifts, and play a role in creating a better future for the organization and far beyond it. That’s respect on an entirely new level.

 

kelly campbell

Kelly L. Campbell writes about trauma, leadership, and consciousness — “The New TLC” — on Substack, for Entrepreneur, and formerly for Forbes. They are a Trauma-Informed Leadership Coach, keynote speaker, and the author of “Heal to Lead: Revolutionizing Leadership through Trauma Healing“.

 

 

The Benefits Of Giving Corporate Gift Baskets To Clients 

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Client appreciation is a challenge. You want to show your customers you care. Generic gifts often fall flat. They don’t leave a lasting impression. You miss out on a chance to deepen relationships. You want to foster loyalty. But how?

Corporate gift baskets offer a solution. They’re personal and impactful. They go beyond simple gestures. Gift baskets create meaningful connections. They offer key benefits to your business. They benefit your clients, too.

This article will dive into those benefits. You’ll learn how gift baskets strengthen relationships. They boost morale. They enhance your brand. Plus, they drive business growth.

1. Building Stronger Relationships.

A thoughtful gift speaks volumes. It shows appreciation. It fosters goodwill. A gift basket conveys a message. It says, “We value your partnership.” This builds a strong foundation for your relationship.

Gift baskets create positive associations with your brand. They’re not just a transaction. They’re a gesture of gratitude. This creates a positive feeling towards your company. It builds trust and loyalty. Trying out creative office gift basket ideas can spark inspiration for curated gifts that resonate with your clients.

Personalization is key. Tailor the basket to your client’s interests. Include their favorite snacks or a bottle of their preferred wine. This shows you’ve put thought into the gift. It makes them feel valued and understood.

2. Boosting Morale And Motivation.

Everyone loves a surprise. Unexpected gifts can brighten someone’s day. They create a positive work environment. This is true for both employees and clients alike. A gift basket shows your clients you see them. You recognize their contributions. This simple act can do wonders for morale.

Increased motivation often follows. A client who feels appreciated will likely go the extra mile. This can translate to increased engagement. It can boost loyalty, too. A happy client is a repeat client. This leads to long-term success. Client referrals also increase. These new leads can drive business growth.

A gift basket is more than a present. It’s an investment in your relationship. It’s a way to say, “We value your partnership.”

3. Enhancing Brand Visibility.

Gift baskets aren’t just about appreciation. They’re a subtle yet effective marketing tool. Think of them as a walking billboard for your brand. They get people talking and create a buzz around your company.

Include branded items in the basket. This reinforces brand awareness. A logoed mug, pen, or notebook goes a long way. It keeps your company top of mind with clients. It serves as a gentle reminder of your partnership and the value you bring.

This gesture often leads to word-of-mouth referrals. Clients might share the goodies with colleagues or friends. This expands your brand’s reach organically. It increases your brand exposure, too, as your logo and company name travel beyond your immediate client base. Gift baskets are a win-win for fostering relationships and promoting your brand.

4. Driving Business Growth.

Corporate gifting does more than just make clients smile. They can directly impact your bottom line. They foster goodwill and loyalty. This leads to increased customer retention. Clients are more likely to stick around when they feel valued and appreciated.

Furthermore, happy clients are also more likely to refer you to others. This opens doors to new business opportunities. You tap into their network and expand your reach organically. Word-of-mouth marketing is a powerful tool, and gift baskets can be the catalyst.

A well-curated gift basket sets you apart from the competition. It shows you go the extra mile for your clients. It differentiates you from your competitors who may not offer such personalized touches. It’s a tangible symbol of your commitment to client satisfaction and building lasting relationships. This can lead to increased sales and a stronger reputation in the market.

5. Creating A Positive Company Culture.

Gift-giving isn’t just for clients. It can transform your internal culture, too. Make it a tradition to celebrate employee milestones. Birthdays, work anniversaries, or significant achievements are all opportunities to show appreciation. This reinforces a positive company culture where employees feel valued.

A culture of appreciation boosts morale significantly. Employees who feel seen and recognized for their contributions are more likely to be engaged in their work. This often leads to increased productivity and a stronger sense of team spirit. A happy employee is a productive employee, and gift-giving can play a crucial role in fostering that happiness.

Furthermore, a positive company culture attracts top talent. People want to work for companies that care about their well-being and celebrate their successes. They want to be part of a team that fosters a sense of community and appreciation. Gift-giving plays a crucial role in cultivating this type of environment. It sends a clear message that the company values its employees and invests in their happiness.

Conclusion

Corporate gift baskets are more than just a collection of goodies. They’re a powerful tool to strengthen client relationships. They boost morale, enhance your brand’s visibility, and drive business growth.

Personalization and thoughtful selection are key. Take the time to understand your clients’ preferences. Choose items that resonate with them. This shows you care and builds rapport. Gift baskets are an investment in your relationships.

Don’t limit gift baskets to the holidays. Consider sending them for birthdays, work anniversaries, or project milestones. Partner with local businesses to create unique and curated baskets. This supports your community and adds a personal touch. Finally, track the impact of your gift baskets. Measure client satisfaction and engagement. This data can help you refine your gifting strategy and maximize your return on investment.

Top 6 “First Jobs” To Set Yourself Up For Career Success

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hiring handshake

hiring handshake

Are you ready for your first job outside the house, but aren’t quite sure where to look?

You know that this first gig probably won’t define you for the rest of your life, nor turn into a high-paying career that puts your wildest dreams within reach. 

At the same time, you don’t want to waste your time in a job you actively despise. Nor do you want a role that won’t challenge you or teach you anything you can’t learn elsewhere. 

Fortunately, plenty of entry-level jobs are both fun (most of the time) and challenging. These six are great if you’re eager to build practical skills that will serve you later in life — both personally and professionally — without diving headlong into a full-time career right away.

1. Graphic Design.

Internet entrepreneur Sky Dayton famously worked as an animation assistant before founding EarthLink, the dial-up company credited with bringing affordable internet access to the masses. While he never held another graphic design job, he credits the experience with teaching him the value of hard work and attention to detail. 

The gig also pushed him out of his creative comfort zone, which may explain why he went on to found or invest in a variety of companies in the connectivity, mobile communication, and digital app spaces after leaving EarthLink.

Even if you don’t aspire to become an internet entrepreneur, graphic design and related creative jobs can help you test the bounds of your personal creativity and discover latent talents. In the end, you might decide creative work isn’t the best fit for you, but at least you’ll have learned something along the way.

2. Neighborhood Delivery.

Warren Buffett delivered newspapers around his neighborhood as a kid. Unlike most young newspaper delivery workers, he set aside enough of what he earned to fund his first stock market investments. The rest, as they say, is history.

The newspaper delivery business isn’t what it was when Buffett was a child, but there’s still room for enterprising young people in it. And there are other youth-friendly delivery gigs that teach similar skills, including some you can do on your bike or even on foot.

3. Supermarket/Retail Clerk.

Many career coaches believe every young person should hold at least one customer service job before they take their first career-track role. Customer service jobs like supermarket or department store checkout clerks teach countless fundamental skills that will serve you in just about any career you choose, including patience, interpersonal communication, conflict resolution, and basic goal-oriented planning and organization.

For better or worse, working in customer service will also show you lots of ways not to treat others. You’ll find yourself on the receiving end of rude or even abusive behavior more often than you’d prefer, but those experiences too will offer valuable lessons for the future.

4. Tutor.

Although personalized, AI-supported tutoring apps are steadily replacing human tutors, there’s still a place for peer-led tutoring and probably will be for a while yet. If you’re good at breaking down complicated concepts, you’d do well in this role. Many people who later go into teaching, research, and other academic roles credit their experience as high school or college tutors for pushing them along.

5. Youth Sports Official.

Like retail clerks, youth sports referees and umpires come in for more criticism than they deserve, most often from parents and coaches who take the game a bit too seriously. Still, this ever-popular job for young people is a wonderful way to learn basic values like following the rules and applying them fairly, along with important life skills like conflict resolution and effective communication.

6. Landscaping/Groundskeeping Assistant.

While landscapers and groundskeepers don’t interact closely with the general public, they often work in close-knit teams whose performance depends on how well they communicate and divide tasks internally. Accordingly, this type of gig is ideal for future leaders who want to master the basics of teamwork in professional settings and apply those lessons to future roles as supervisors, managers, and perhaps executives.

Don’t Let Your First Job Define You

Most “first jobs” are meant to be temporary, or at least not intended to progress into lengthy careers. Some make no secret of the fact that they’re designed for “up or out” trajectories: either you quickly move into positions of higher responsibility within the same organization, or you leave, voluntarily or otherwise.

It’s difficult for a job like that to define you as a worker, much less as a person. A few years from now, you might not even bother to include it on your CV anymore.

However, you’ll always have the memory of that first job, and the ones that come after. For your own benefit as a productive member of society, it’s important to use those memories — and what you learned on the job — to improve your performance at whatever comes next. At the same time, it’s important not to let those memories define you by “overlearning” those early lessons and getting too set in your ways. 

After all, the workplace and the wider economy are changing fast. The workers most likely to succeed in the future are those who take the right lessons from the past.

 

Black Clothing In Hospitality: A Professional Look

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Waiter at a restaurant wearing black

Waiter at a restaurant wearing black

In the hospitality industry, black clothing is a timeless and versatile choice that offers numerous advantages. Whether in fine dining restaurants, casual eateries, hotels, or catering services, black uniforms are a popular and practical option.

Here are the key reasons why black clothing is favored in hospitality:

1. Professional Appearance.

Black uniforms exude a sense of professionalism and elegance. They create a sleek, polished look that is ideal for high-end restaurants, hotels, and events. The color black is often associated with sophistication and formality, making it a suitable choice for settings where a refined appearance is essential.

2. Versatility and Timelessness.

Black is a neutral color that complements any décor or theme. This versatility allows black uniforms to seamlessly fit into various hospitality settings, from modern, minimalist restaurants to classic, upscale dining establishments. Moreover, black never goes out of style, ensuring that uniforms remain fashionable over time.

3. Practicality.

One of the most practical aspects of black clothing is its ability to conceal stains and spills. In the fast-paced hospitality environment, where accidents are common, black chef coats such as those at www.chefworks.com/black-chef-coats help maintain a clean and tidy appearance throughout a shift. This is particularly important for roles involving food and beverage service.

4. Uniformity and Team Cohesion.

Black uniforms contribute to a cohesive team appearance. When all staff members wear the same color, it reinforces the sense of unity and professionalism within the team. This uniformity can also enhance customer perception, as guests can easily identify staff members and associate them with the establishment’s brand.

5. Enhances Brand Identity.

Black uniforms can be easily customized with logos, embroidery, or accents that reflect a brand’s identity. Whether it’s a subtle embroidered logo or a splash of color through accessories, black provides a perfect backdrop for showcasing a brand’s unique elements. This customization helps reinforce brand recognition and loyalty.

6. Gender Neutrality.

Black uniforms are gender-neutral and look good on all body types. This inclusivity ensures that all staff members feel comfortable and confident in their attire, regardless of their gender or physique. The universal appeal of black helps create an inclusive and supportive work environment.

7. Functional and Comfortable Designs.

Modern black uniforms are designed with functionality and comfort in mind. From breathable fabrics to ergonomic cuts, these uniforms are tailored to meet the demands of hospitality work. Features such as adjustable waistbands, moisture-wicking materials, and practical pockets enhance the comfort and utility of black uniforms.

8. Psychological Impact.

The color black is often perceived as authoritative and reliable. Staff members in black uniforms may be viewed as more competent and trustworthy by customers. This psychological impact can enhance the overall guest experience, as customers feel confident in the service provided by professionally dressed staff.

9. Cost-Effectiveness.

Black uniforms are widely available and often more cost-effective than other colors. Their popularity means that businesses can find a range of options at various price points without compromising on quality. Additionally, the durability of black clothing means that uniforms will last longer, reducing the need for frequent replacements.

Conclusion

Black clothing remains a staple in the hospitality industry for its numerous benefits. Its professional appearance, practicality, versatility, and ability to enhance brand identity make it an excellent choice for hospitality uniforms. By choosing black, hospitality businesses can ensure their staff look polished and professional, while also providing comfort and functionality needed for demanding roles. This timeless color helps create a cohesive and elegant image that can elevate the overall guest experience.

[Photo credits: Ron Lach]

How To Use SEO for Startups – WebHummel

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Gaining traction online can be complex, and you might struggle to stand out as a new business. However, organic search is the top traffic source for all websites, so getting your SEO right is hugely important if you’re new to the business world.

This guide will run through the basics of SEO for small businesses so you can get set up and gain more traffic. From on-site to off-site practices, technical SEO, and the benefits of SEO for new business enterprises, we’ll teach you how to attract more customers to your website.

Where to start with startup SEO

SEO helps you generate more leads from your website, so let’s explore where to start with your SEO strategy as a small or new business.

Define your goals

Every organisation is different, and your objectives will be different, too. Whether you want to increase traffic across your entire website, generate more leads, increase brand awareness, or sell specific products, learning what you want to achieve will guide your strategy.

With SEO for startups, it’s important to be realistic and specific. So, pick measurable goals like a certain percentage increase in traffic, time spent on your site, or conversions, and don’t be put off if you fail to reach them because they’re too ambitious.

Instead, revisit your goals regularly and tweak your strategy if you need to.

Build a website

Your website is where visitors end up as a result of SEO, making it an important aspect of your organisation and effectively the face of your business.

Make your website user-friendly and simple to navigate for the best results and ensure pages are organised and that your site is secure. Pages must also load quickly to keep people’s attention, and everything must be built with your customers in mind.

The elements of an SEO strategy

With goals and a website in hand, it’s time to get started on your SEO strategy. This encompasses three core aspects: on-page, off-page, and technical SEO.

On-page SEO for startups

Keyword analysis

Keywords are the backbone of an SEO campaign and the best place to start is with competitive keyword analysis. This shows you what keywords your competitors are ranking for. You can use this data to your advantage and take steps to beat them to valuable search engine results positions.

Content planning

Next, it’s time to implement your keywords into your website content. As well as your main pages, you could also consider writing a regular blog. This should include high-quality advice and content that benefits your customers and instils trust in Google and other search engines. The result will be higher rankings and more clicks.

Off-page SEO for startups

Link building

Off-page startup SEO practices go hand-in-hand with on-site efforts and get your content in front of more people. Link building is a key aspect of off-page SEO and is the process of getting your articles and website pages onto other websites in your industry.

The better your content is, the more likely you are to get backlinks, and you should ensure that you end up on authoritative businesses in your industry for the best results.

Link building can be achieved through guest blogging, being listed in directories, and promoting yourself in relevant forums.

Social media marketing

Social media marketing helps you boost traffic to your website and build your brand’s reputation and awareness. A strong social media marketing strategy is important for new businesses looking to make an impact and it can complement your SEO strategy.

Technical SEO for startups

Technical SEO ensures Google and other search engines can index your site. This leads to higher trust and rankings, which in turn, leads to more clicks and enquiries.

Start with a technical SEO audit which will flag issues such as:

  • Broken links and error codes.
  • Poor page speed.
  • Poorly optimised title tags and meta descriptions.
  • Mobile friendliness.
  • Site safety with SSL (secure sockets layer) and HTTPS (hypertext transfer protocol secure).
  • Poorly optimised XML sitemaps.
  • Duplicate content.
  • Site structure issues.

Technical SEO for startups is complicated and it pays to use the help of an SEO expert.

Benefits of SEO for startups

As a startup, SEO is of huge importance and there are many benefits to getting it right. These include:

  • Save money and can achieve great ROI (return on investment).
  • Improve brand awareness, trust, and credibility.
  • Drive engagement with your target demographic.
  • Direct high-quality traffic to your website.
  • Stand out as a startup.
  • Boost your bottom line.
  • Increase footfall to physical sites with local SEO optimisation.

Make an impact online with startup SEO practices

It can be difficult to get noticed if you’re a new business, but SEO is a great way to build long-term success. By following these SEO for new business tips, you can start your journey to digital success both now and in the future.

 

Unlock Your Consulting Career With Gabriel Goldbrain: The Case Interview Training Advantage

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Gabriel Goldbrain

Gabriel Goldbrain

This is a post sponsored by Goldbrain SRL. Goldbrain offers the Goldbrain Success Training which intends to significantly increase graduates’ odds to break into tier 1 and tier 2 management consulting firms like McKinsey, BCG and Bain. 

In today’s competitive job market, freshly graduated students face numerous challenges when it comes to landing their dream job. For those aspiring to break into the prestigious world of management consulting, the hurdles can be even higher. Top firms like McKinsey, Bain & Company, and Boston Consulting Group demand not only academic excellence but also a unique blend of analytical prowess, problem-solving skills, and the ability to think strategically under pressure.

This is where Gabriel Goldbrain steps in, providing a specialized service that transforms ambitious graduates into successful consulting candidates. The case interview training, The SUCCESS Training.

Gabriel Goldbrain is more than just a coaching service; it’s a lifeline for those determined to make their mark in the consulting industry. Our flagship offering, the Success Training, is a case interview training that stands out with its unique “only pay if you succeed” model. This means that our clients only pay for the service once they secure an offer from a consulting firm. This success-based case interview training approach not only demonstrates our confidence in our training methods but also aligns our goals with those of our clients.

The Success Training program at Gabriel Goldbrain is a case interview training that is meticulously designed to cover every aspect of the consulting application process. From crafting a standout resume and cover letter to mastering case interviews and developing a deep understanding of business concepts, our comprehensive case interview training ensures that candidates are well-prepared for each stage of the recruitment process. Our experienced coach, who is a former consultant from top firms, provides personalised guidance and feedback, helping candidates refine their skills and boost their confidence.

One of the key components of our case interview training is the focus on case interviews, which are a cornerstone of the consulting hiring process. Through rigorous practice sessions, candidates learn how to approach complex business problems, develop structured solutions, and communicate their ideas effectively. This hands-on case interview training, combined with real-time feedback from our coaches, equips candidates with the tools they need to excel in high-pressure interview scenarios.

Moreover, Gabriel Goldbrain recognizes the importance of a well-rounded approach to career preparation. In addition to technical skills, we emphasise the development of soft skills such as communication, teamwork, and leadership. These attributes are crucial for success in the consulting world, where consultants must work collaboratively with clients and colleagues to deliver impactful results.

Our commitment to our clients’ success extends beyond the training period. We offer ongoing support and mentorship, helping candidates navigate the complexities of the consulting recruitment process and transition smoothly into their new roles. This holistic approach ensures that our clients are not only prepared to secure job offers but also to thrive in their consulting careers.

In an era where education costs are soaring and job security is uncertain, Gabriel Goldbrain’s Success Training offers a risk-free pathway to a lucrative and fulfilling career in management consulting. By investing in our clients’ success and standing by them every step of the way, we make the dream of working at top consulting firms accessible and achievable.

To learn more about how Gabriel Goldbrain can help you launch your consulting career, visit Gabriel Goldbrain. Our dedicated team is ready to help you turn your ambitions into reality, with a service that only asks you to pay if you succeed. Join the ranks of successful consultants who have benefited from our expertise and start your journey with Gabriel Goldbrain’s case interview training today.

Embark on your consulting career with confidence and let Gabriel Goldbrain be your guide to success.

Protocol-Owned Liquidity: A Sustainable Path For DeFi

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permissioned blockchain

permissioned blockchain

by Jared Grey, Managing Director of Sushi Labs

In the dynamic world of decentralized finance (DeFi), the quest for liquidity is a continual focus. Liquidity enables transactions, facilitates price discovery, and supports the overall stability and functionality of DeFi protocols. Traditionally, DeFi projects have relied heavily on liquidity mining schemes to attract liquidity providers (LPs) by incentivizing them with tokens. While effective in the short term for boosting liquidity and user metrics, these schemes often lead to unsustainable outcomes, fostering dependency on external incentives and contributing to volatility in token prices.

In contrast, protocol-owned liquidity presents a compelling alternative, emphasizing long-term sustainability, stability, and resilience in the DeFi space.

The Pitfalls of Traditional Liquidity Mining

Liquidity mining has undeniably played a pivotal role in the rapid growth of DeFi platforms. By rewarding LPs with tokens to provide liquidity to pools, projects can quickly amass liquidity and achieve high trading volumes. This influx of liquidity can create the appearance of a vibrant ecosystem, attracting users and investors seeking opportunities for yield farming and trading.

However, the reliance on external incentives introduces several significant challenges. Firstly, liquidity mining programs are often costly, requiring continuous token issuance or distribution to sustain participant interest, which can strain the project’s tokenomics and governance and potentially lead to inflationary pressures or dilution of token value over time.

Secondly, the liquidity provided through mining schemes tends to be transient and highly sensitive to market conditions. LPs are incentivized primarily by short-term gains rather than a commitment to the project’s long-term success. As a result, liquidity can swiftly exit when incentives diminish or market sentiment shifts, leading to liquidity crises and increased volatility in token prices. This volatility can undermine user confidence and hinder the development of a stable and sustainable ecosystem.

Embracing Protocol-Owned Liquidity

In contrast to traditional liquidity mining, protocol-owned liquidity represents a paradigm shift towards sustainability and resilience in DeFi. Protocol-owned liquidity involves allocating a portion of the project’s treasury or reserves to provide liquidity on decentralized exchanges (DEXs). This approach enhances the project’s financial stability and aligns the protocol’s interests with its users and stakeholders.

Stability and Long-Term Commitment

By deploying protocol-owned liquidity, projects can ensure a stable and reliable liquidity base less susceptible to market fluctuations and external incentives. This stability is crucial for attracting long-term investors and users who prioritize security and predictability in their DeFi investments. Moreover, protocol-owned liquidity serves as a buffer during periods of market volatility, providing essential liquidity when external LPs may withdraw.

Governance and Decentralization

Protocol-owned liquidity also enhances governance and decentralization within DeFi ecosystems. Projects can exercise greater control over tokenomics and governance mechanisms by directly managing liquidity reserves; autonomy reduces reliance on external stakeholders and aligns incentives toward the project’s long-term vision and sustainability. Furthermore, integrating protocol-owned liquidity into governance frameworks enables stakeholders to participate in decision-making processes regarding liquidity management, fostering a more inclusive and transparent ecosystem.

Sustainability and Ecosystem Development

Beyond immediate liquidity provision, protocol-owned liquidity supports sustainable ecosystem development. Projects can strategically allocate liquidity to incentivize specific behaviors, such as providing liquidity to newly launched assets or supporting strategic partnerships. This targeted approach promotes organic growth and fosters a robust ecosystem where liquidity is allocated based on long-term strategic objectives rather than short-term incentives.

Overcoming Challenges and Implementation

Implementing protocol-owned liquidity requires careful planning and execution. Projects must balance liquidity allocation with other financial commitments and operational expenses. Transparent governance processes are essential to ensure stakeholders’ trust and participation in liquidity management decisions. Additionally, projects may explore innovative mechanisms, such as automated market makers (AMMs) and liquidity bootstrapping pools (LBPs), to optimize liquidity deployment and minimize risks.

Conclusion

As DeFi continues to evolve, the shift towards protocol-owned liquidity represents a critical step towards building sustainable and resilient financial ecosystems. Projects can mitigate the pitfalls of traditional liquidity mining schemes by prioritizing stability, long-term commitment, and decentralized governance. Protocol-owned liquidity enhances financial resilience and fosters trust and confidence among users and investors, laying the foundation for a vibrant and sustainable DeFi landscape. Embracing this paradigm shift will empower projects to navigate market uncertainties effectively and contribute to DeFi’s long-term viability.

While traditional liquidity mining schemes provide initial momentum, protocol-owned liquidity offers a strategic path toward long-lasting success in DeFi. By prioritizing sustainability and aligning incentives, DeFi projects can build a resilient foundation for the future of finance.

 

jared grey

Jared Grey is the managing director of Sushi Labs, Sushi DAO’s strategy and development arm, recognized for its work on the Sushi Swap decentralized exchange. Jared’s background includes computer engineering and IT consulting, and more than eight years in the cryptocurrency industry, where he has led protocol and business development for varied projects.

Gone From “Motivated” To “Meh”? Four Tips To Help Entrepreneurs Get Your Groove Back

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by Julie Bee, author of “Burned: How Business Owners Can Overcome Burnout and Fuel Success“

Lately you’re just not “feeling it” as you lead your small business. You’re disengaged, apathetic, and operating on autopilot. The enjoyment and motivation that used to fire you up are long gone; instead, you’re coasting on a wave of “meh” (and even that’s losing momentum). If you had the energy to feel irritated, you’d probably be annoyed because you aren’t even sure why work isn’t working anymore. It’s not necessarily that your employees are unhappy or that your business isn’t growing. (Things may be going great in those areas.) What gives?

It’s common for entrepreneurs to hit a wall and feel that they’re “over” the small business they once launched and nurtured. And no, you’re not crazy — it’s likely that something about your small business really isn’t working for you.

I see this frequently, and it usually happens to entrepreneurs who have been in business for five years or more.

When you’re first starting out as an entrepreneur, you might do things a certain way because you lack time, manpower, resources, knowledge, and so on—not because you’ve done extensive research and believe these systems and processes are the absolute best options. As time goes by, the ways of working you adopted early on become entrenched. But what if one of those things is draining your energy, causing you unnecessary stress, or keeping you from doing what fulfills you? Of course you’ll eventually start to feel frustrated and “stuck.”

Many of my clients assume that feeling this way is part of the normal stress of owning a business, and that it’s something they can just power through. But feeling disengaged and burdened is often a sign that you’re headed toward burnout — which can cause major damage to your business, finances, relationships, and health. It’s important to identify what’s making work not ‘work’ for you — ideally before you flame out.

Here are four things to do if the “work isn’t working” conundrum seems all too familiar:

First, understand what it feels like when work isn’t working.

Every entrepreneur has red flags that signal when something isn’t working, and it probably won’t be difficult to identify some of yours. Red flags are actions, habits, behaviors, or circumstances that indicate you’re off-balance, stressed, and dangerously drained.

For instance:

  • You’re having trouble sleeping (or you’re sleeping too much).
  • Your interactions with others have become more contentious.
  • You’ve started to socially withdraw from friends and family.
  • You miss an activity, hobby, or habit you used to do but just don’t have time for anymore.
  • You’re finding it difficult to focus and/or come up with new ideas.
  • When employees or clients ask you a question, you don’t know the answer. When they ask you to make a decision, you find yourself thinking, I don’t care.
  • You’re constantly putting out administrative fires at work, instead of working on the important tasks that will grow your business.
  • Your self-care (e.g., grooming, nutrition, exercise, etc.) has slipped.
  • You’re leaning harder into a coping mechanism (e.g., alcohol, medication, etc.).
  • When others ask you for something, your standard answer is, “I’m too busy.”
  • You’re clinging to the belief that if you can “just get through” a particular deadline or challenge, everything will magically get better.
  • There’s an issue or question that’s been haunting you for a long time—six months or more — and you don’t know what to do about it.

Next, figure out what’s causing the problem.

Entrepreneurs are busy people. You might realize that you aren’t feeling as engaged and excited about the future, but you don’t have the time or energy to sit back and reflect on why that is. To help you zero in on why you’re feeling “over” your business, my simple five-question assessment can help you discover what’s draining your energy. After completing the quiz, I also offer tips to help you refuel.

Think of this assessment as a conversation-starter. It’s meant to help you identify elements of your work that, when high or low, put you at risk for burnout. For instance, maybe rapid change makes you feel drained, or you thrive more when working independently than when leading a team.

Carve out space to make changes.

My top tips are to temporarily say no to new, and to press pause on projects that can wait. Just for a while, stop chasing new opportunities, developing new ideas, and working on “nice-to-have” initiatives. Put your time, energy, and thought into addressing whatever isn’t working.

Don’t think of this as doing less — think of it as doing more for yourself. I frequently tell my clients, ‘It’s okay not to do these three or four things right now.’ Before you can make productive changes and grow your business, you need to make space to address your pain points as a business owner and prioritize your personal well-being.

Ask for help if you need it.

If your best efforts have created a work environment that isn’t working for you, you may need some outside assistance to get to a better place. Asking for help is hard for high performers, but there’s no shame in it. Even though entrepreneurs tend to fall into the “rugged individualist” category, we’re still human. We don’t know what we don’t know — and we were never meant to operate in a vacuum.

I often find that what my clients need most is someone to meet them where they are, point out a few (small and digestible!) action steps, and walk alongside them without judgment. Especially when you’re approaching — or actively in — a state of burnout, it’s hard to see things objectively. The support and advice of a coach, mentor, therapist, business partner, or loved one can make a big difference.

Business ownership isn’t one-size-fits-all. While there may be ‘wrong’ ways to run a business, there isn’t a single ‘right’ way. For entrepreneurs, so much of being successful depends on knowing yourself: what fuels you, what drains you, what you can tolerate, what you can’t, what helps you do your best work — and when you’re pushing your limits.

So before you assume that your work will never work for you again and throw in the towel, take some time to look inward. Chances are your relationship with your small business isn’t irreparably broken; it just needs some targeted tweaks.

 

julie bee

Julie Bee is the author of “Burned: How Business Owners Can Overcome Burnout and Fuel Success“. A business owner burnout strategist, Bee has been dubbed the “small business fixer” by her clients and peers. With over fifteen years in the entrepreneurial field, she has solidified her reputation as a dynamic consultant, a riveting speaker, and a leader who sheds light on the darker side of business ownership.

 

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