Your Workplace Has Women Problems. But This One May Surprise You. Fix It.

September 19, 2024

by Flory Wilson, Founder and CEO of Reproductive & Maternal Health Compass

Could the dearth of workplace menopause benefits be to blame for stalled representation of women in the senior executive ranks? It seems likely given data shows that women are opting out of work – citing menopause-related challenges – during the exact moment when they have the most to contribute. Losing this valuable talent pool poses a material risk to companies.

Menopause is finally beginning to get the attention it deserves given nearly fifty percent of women in our country – 75 million women – currently in perimenopause or menopause. While menopause and perimenopause affect each woman differently, the aggregated health effects are significant.

Every employer should be actively considering how they can support women going through perimenopause and menopause. These are employees at the peak of their professional arcs, having amassed decades of experience in the workplace and cultivating the expertise needed to lead effectively.

According to LeanIn.org, for the first time in two decades, the number of women in C-suite roles at companies in the S&P Total Market Index has dropped and women’s representation among all senior leadership positions in the U.S. decreased to the lowest rate in more than a decade. Companies should be urgently addressing this issue in order to stem the tide of workforce loss.

What can companies do to support these workers? Here are three action items that have been proven to be successful:

1. Facilitate meaningful discussion across your organization to normalize and acknowledge the impact that menopause and perimenopause have on your workforce.

Host listening sessions, include outside experts and create safe spaces for workers to share their personal experiences and identify how they need to be supported. Engaging women’s ERGs can help to change perception and improve understanding of menopause.

2. Review workplace policies to ensure that menopause is explicitly called out where relevant.

RMH Compass encourages companies to include menopause and perimenopause symptoms (as well as menstrual symptoms) as qualified reasons to use paid sick leave when needed. Review Employer=Sponsored Health Plan offerings to identify menopause-specific health benefits and, if none exist, consider adding a third-party platform (Midi, Elektra Health, and others) to offer supplemental health services.

3. Train all people managers to understand the impact of menopause on employees and how to support them.

Managers should have sensitivity to the needs of their colleagues and be equipped to offer support. Managers should have a strong understanding of the menopause related policies and benefits offered by the company.

Taking these actions demonstrates to your workforce the company’s commitment to supporting its workforce. To evaluate your company’s benefits on menopause and other reproductive and maternal health issues, visit www.rmhcompass.org and take our free online survey today.

Flory Wilson has spent her career incentivizing the business community to be great stewards for their stakeholders. As the Founder and CEO of Reproductive & Maternal Health Compass (RMH Compass), a non-profit focused on advancing RMH benefits available to U.S. workers, her goal is for all U.S. businesses to provide comprehensive reproductive and maternal health benefits to their whole workforce.

Tips For Managing Political Discussions In The Workplace

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September 18, 2024

by Richard Birke, Senior Vice President and Executive Director at JAMS Pathways

As the U.S. presidential election nears, the temptation to discuss politics in the workplace will likely be at an all-time high – but these conversations are fraught with peril.

Here are a few ideas from an experienced conflict resolution professional about how to skillfully navigate political conflicts in the workplace.

1. Make it clear that the workplace is not a place for political debate.

Unless the workplace is a campaign headquarters or a think tank, political discussions are generally inconsistent with the task at hand. Medical professionals should be concerned with patient outcomes; educators, with student success; manufacturers, with efficiency and productivity; and retailers, with sales. When political debate enters the lunchroom or the main office, it’s at the very least a distraction and at worst a recipe for erosion of morale and culture.

The leader’s job is to ensure that people feel free to own their opinions — on their own time. While we enjoy freedom of speech, that right is not unlimited. We’ve all heard that the First Amendment doesn’t guarantee the right to shout “Fire!” in a crowded theater.

Nor does it guarantee the right to express political opinions at work.

2. Words matter, but they aren’t all that matters.

Leaders should establish policies regarding language, as well as actions and nonverbal communication. Is it OK to wear a MAGA hat? A BLM pin? An “I’m pro (life/choice)” T-shirt? How about sending emails with political cartoons? Or forwarding news stories to co-workers?

A clear and well-communicated policy will help prevent employees from feeling that the enforcement of norms is an ad hoc, case-by-case, discretionary practice. Procedural rules should be chosen before they are outcome predictive or outcome determinative.

3. If things get really bad, consider outside options.

Great leaders know that there are professionals who can manage and resolve large-scale conflicts. Some naïve and perhaps fearful leaders may think that turning to an outsider is a sign of weakness or an unwelcome invitation to air internal dirty laundry, but the savviest leaders know that it’s a sign of intelligence, experience and strength to bring in heavy hitters when the going gets tough. I might be able to fill out parts of a Form 1040, but if I need to do any complicated calculations, I call a pro. And when a great leader encounters the workplace-conflict equivalent of a tax form, they don’t go it alone.

4. Remember that underneath every action — even the clumsy expression of a political view in the wrong environment — is an interest that may be relatable.

In the workplace, a person who wishes to raise political issues may be expressing insecurity about their own finances, fear for the well-being of a loved one, worry that their rights will be shrunk or some other legitimate concern.

For leaders who encounter such conversations at work, the goal is not to critique the underlying politics, but rather to focus on the fact that the conversation isn’t appropriate. And if you can go beyond the politics and get to the personal interest, that might give rise to a private conversation about matters that are germane to work.

When a leader is brave enough to set and enforce policies and procedures fairly and even-handedly, they can encourage people to bring their whole selves to work — and know the line between words and activities that are beneficial to the mission of the organization and those that are best left at home.

Richard Birke is the chief architect of JAMS Pathways and is experienced at resolving complex, multiparty disputes. With over 35 years of hands-on dispute resolution, he draws on experience in a wide range of disciplines, including mediation, psychology, economics, law, communications, negotiation theory, strategic behavior, and diversity, equity and inclusion, to apply the right tools to every client situation.

How To Become A Millionaire In Your 20s

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September 17, 2024

by Rene Lacad — Marketer, Consultant, & Entrepreneur

When you’re a community college student who just barely made it out of high school, no one expects great things out of you. At best, they hope you stay the course, get an associate’s degree in something fairly lucrative, and become financially independent.

Although it seemed as if that was going to be my path in life in 2013, I wasn’t content with staying on the average course. I knew that sitting in the classroom wasn’t the place for me, so I dropped out and got to work collecting some real-world experience.

As a result, I discovered I had skills that could propel me into a different future. After working in sales and with a well-known entrepreneur, I finally stepped out on my own in 2017 with my first digital marketing agency and was well on my way to my first $1 million.

Today, it may be easier than ever to build a million-dollar empire. There is a litany of tools available to people and multiple avenues one can take to earn their first million — and keep earning. In the US alone, there are 1,700 new millionaires every day, and many of them use the tools we are going to discuss here to build wealth.

Research products and services

To make money, you have to offer something people want, so start by doing your due diligence to research your target market and find out what they are clamoring for. This can depend on your location, what you have an aptitude for, or what you see as something missing in the market. Whether or not your product or service succeeds can depend on how well you research the need and desire for that product or service.

Harness the power of social media

We live in a time when we have access to the entire world from a cell phone or a computer. Thousands of potential clients and customers can literally be sitting in the palm of our hand. You can make money through social media by selling a product or service — often both.

One of the best parts of using social media to build wealth is that it is largely free to access. To get started, you just have to create a Facebook advertising account or a Google Ads account.

Harnessing the power of social media is easy, but you have to understand what you’re doing. Even though it’s free to sign up, you have to have a firm grasp of advertising and understand what ads will get you the results you’re seeking.

Get creative

Marketing is more than just showing someone your product or service. It’s about finding out what makes people tick.

One of the biggest keys to my success has been tapping into all of those little neuro centers in people’s brains. Human psychology is monumentally powerful, and while you can’t just set out to manipulate people, you can use psychological strategies to add value to their lives.

Making your product or service easy to purchase is one way to tap into that “availability” trigger in people’s minds. People like it when things are made easier for them. If they have to follow too many steps to access your item, they may give up before they hit “buy.”

Most importantly, though, you have to tailor your product or service to your target market’s needs. They need to realize that your product or service is there to help them, so show them what your product or service does and how it can make people’s lives easier.

Diversifying income streams

One of the fastest and best ways to build millions is to diversify your income streams. Selling one product or service is great, but selling a product and then adding real estate or a marketing service on top of it can be even better.

Throughout my rise to millionaire status, I have always kept my eye out for opportunities. I started a social media company, an e-commerce brand, a second social media agency, and a role as a public speaker, all before the age of 30.

By staying focused and hungry for success, I’ve been able to diversify my income streams and build both active and passive income, which has allowed me to take my foot off the gas pedal in some ways. Most of us want a life where we don’t have to grind 24/7, and diversifying income streams is how you get there.

Becoming a millionaire before you turn 30 is an ambitious goal, and while not everyone will have the dedication or creative stamina to make it happen, it can be done. In many ways, the journey is just as important as the destination. By following some simple principles, you can not only set yourself up for financial success but lay a foundation for a prosperous future.

Rene Lacad is a 28-year-old entrepreneur, speaker, and content creator who has been featured on Forbes, Entrepreneur, and MSN. He got his start in business when he founded an eight-figure marketing and creative agency that specializes in branding and paid media. Since then he’s been able to build other successful ventures like his software company SMMDealFinder, his supplement company Unlimitter, and his education company which helps aspiring entrepreneurs learn more about digital marketing and advertising.

Startups In Singapore: Appoint A Data Protection Officer (DPO) Now

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September 17, 2024

The Personal Data Protection Commission (PDPC) has issued a crucial reminder for all businesses in Singapore, including startups, dormant companies, and holding companies, to appoint a Data Protection Officer (DPO) by September 30th, 2024.

Under the Personal Data Protection Act (PDPA), all entities that handle personal data, including employee and stakeholder data, must comply. This means that regardless of your company’s size or operational status, appointing a DPO is mandatory.

Why Startups Need to Act Now

While there is no immediate penalty for missing the deadline, it’s strongly advised that you register your DPO via BizFile+ as soon as possible. The PDPC has the authority to take enforcement action against businesses that fail to demonstrate compliance with the PDPA. Additionally, DPO business contact information must be made publicly accessible, reinforcing the importance of accountability.

What’s at Risk for Startups?

Startups face several risks if they fail to comply with the PDPA. Beyond possible enforcement action, a data breach could lead to fines of up to S$1 million and long-term reputational damage. Startups thrive on trust, and a single breach can erode customer confidence and derail your growth.

What Does a DPO Do for Your Startup?

A DPO plays a key role in safeguarding your startup’s data. They are responsible for ensuring compliance with the PDPA, implementing security measures, and conducting regular audits to identify vulnerabilities.

Here’s a breakdown of a DPO’s core responsibilities:

Ensure PDPA Compliance:
The DPO ensures your organization adheres to PDPA regulations by developing and enforcing data protection policies, overseeing security measures, and conducting regular audits to safeguard personal data.
Train Employees:
Human error is the leading cause of data breaches. Your DPO will train your team on proper data handling practices, minimizing the risk of unintentional breaches.
Respond to Data Breaches:
If a data breach occurs, your DPO will lead the response, managing communications with the PDPC, notifying affected parties, and implementing measures to prevent future incidents.

Who Should I Appoint as a DPO?

Your DPO can be a dedicated individual or someone who handles the role alongside other duties, ideally reporting to senior management with the skills and authority to lead data protection efforts. Outsourcing the DPO function is also an option for startups with limited resources. To ensure your DPO is well-prepared, consider the Fundamentals of the PDPA and Practitioner Certificate in PDP (Singapore) courses, which may be eligible for SkillsFuture funding.

Outsourcing Your DPO Role

For startups with limited manpower, outsourcing your DPO function to a trusted service provider is an option. However, keep in mind that compliance with the PDPA remains the responsibility of your organization, even if operational aspects of the DPO role are outsourced.

Companies like Stellar offer DPO-as-a-Service solutions, providing startups with affordable, expert-led data protection without the need to hire a full-time DPO or manage the role themselves. This frees founders from the costs, stress, and time spent on managing data protection, allowing them to focus on growing their business instead of dealing with training, audits, and compliance tasks.

Don’t Wait — Act Now

Startups that delay appointing a DPO risk scrambling to meet compliance requirements at the last minute. The PDPC has made it clear that every business, regardless of size, must comply with the PDPA. Take proactive steps now to avoid fines, protect your reputation, and safeguard your startup’s future.

To learn more about how outsourced DPO services work, check out Stellar’s presentation here. For additional guidance on the responsibilities of a DPO, visit the PDPC website.

Appoint your DPO before the September 30th deadline and secure your startup’s compliance today.

Genuine True Grade Coins: A Guide To Recognizing And Acquiring Premium Coins

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September 17, 2024

Extent of obtaining coin is a classic pastime that blends history, art, and financial potential. One of the many facets of numismatics that collectors must grasp to assemble a premium collection is genuine-grade coins. Coins precisely evaluated and rated by reliable grading services, which determines their condition and market value, are called high-grade coins.

To help both new and seasoned collectors improve their collections, this article will discuss strategies for recognizing and acquiring genuine-grade coins.

Understanding the coin grading

The coin selection requires a thorough assessment of a coin’s quality according to various coin grading standards. The Professional Coin Grading Service and the American Numismatic Association have created the two most well-known grading schemes. Higher numbers on the scale, which usually goes from 1 to 70, indicate better conditions in these systems. For instance, a coin with a grade of 65 is regarded as low quality, while a coin with a 70 is perfect. The first step to recognizing genuine grade coins is to get familiar with these grades.

Research and Education

It would be best to devote time to research and knowledge before delving into the world of coins, like truegrade coins. Many resources are accessible, such as publications, internet discussion boards, and numismatics-focused educational websites. Participating in a neighborhood coin club can also yield insightful advice from knowledgeable collectors. Knowing various coins’ rarity and historical background determines their grade. Knowledgeable collectors are better able to make informed decisions and steer clear of typical hazards when it comes to the coins they are looking for.

Inspecting coins thoroughly

Examining coins in-depth is essential for evaluation. Use instruments like currency holders, magnifying lenses, and suitable illumination to inspect every component thoroughly. Examine the coin for wear, dings, or other flaws that could lower its grade. Please take notice of the coin’s luster, as this can significantly impact its allure. A superior quality coin will have a bright luster, although a dull look could result from cleaning or wear. Remember, coin collecting minor imperfections can affect a coin’s market value, so close inspection.

Choose reputable sources when purchasing

Buying coins from reliable dealers and grading services is essential when collecting genuine-grade coins. Seek out merchants who belong to reputable associations like the American Numismatic Association (ANA) or the Professional Numismatists Guild (PNG). These connections frequently suggest a dedication to moral behavior and fair grading. Also, please think about purchasing coins sent to reputable grading companies. Numismatic Guaranty Corporation (NGC) and PCGS-graded coins are guaranteed to remain in the grade specified, giving collectors peace of mind when making their purchases.

Understanding the market value

Prevailing market demand is significant in determining a coin’s value and grading. Consult pricing guides and auction results to become familiar with current market trends. Current price data and insights into the coins that are in demand may be found on websites. You can make well-informed selections when purchasing or selling coins if you comprehend the connection between grade and market value. Remember, for example, a true-grade coin’s sentimental value may not match its commercial value if not well chosen; any collector must be conscious of this.

Keeping collection organized

Having your collection well-organized can help you stay on top of things and improve your ability to determine the actual grade of your coins. When cataloging your coins, you can use an organized manner and make a note of their grades, purchase costs, and any relevant historical data. Coin collector-focused digital tools and apps can streamline this process and let you monitor the evolution of your collection over time. Also, to protect your coins from harm, please think about spending money on appropriate storage options, such as albums or holders made of non-acid materials. For example, coin collecting requires maintenance of the integrity of your collection, and its actual grade will be easier with proper arrangement and storage.

The joy of collecting actual coins

Gathering genuine grade coins should be joyful and rewarding. Although many people are motivated by the possibility of making money, coins’ historical significance and beauty should also be considered. Participating in coin exhibitions, talking with other collectors, and expressing your enthusiasm for numismatics can all help you gain more insight and understanding. Remember that assembling a superior collection requires effort, perseverance, and time. You can successfully traverse the world of genuine grade coins and build a collection that suits your hobbies and investment goals by paying attention to these pointers and continuing your education.

To sum up, gathering genuine grade coins necessitates expertise, meticulous examination, and well-planned acquisition. You can improve your capacity to recognize and acquire fine art by learning about grading schemes, conducting in-depth study, and keeping your collection well-organized. Coin collecting is an art that may be explored, learned, and eventually enjoyed by collectors thanks to the rich history and opportunities found in the realm of numismatics.

Five Steps Leaders Can Take To Unleash Their Team’s Strengths

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September 16, 2024

by Tyana Owings, Director of People at Cloverleaf

It’s not unreasonable to say most of us in leadership probably got there because we were really good as individual contributors, and someone saw potential in us to lead others.

Alternately, and statistically more likely, we were thrown into leadership in the hope we could duplicate ourselves or at the very least – keep things moving along and it was an adventure in “just figure it out” as a new leader.

Zenger/Folkman has conducted research that most managers don’t receive any kind of training for their first 10 years in leadership. It’s a common gap in us as leaders that we don’t know how to truly unleash our team’s strengths. We may know how to lead a function, but not necessarily how to lead and unleash the people doing the work – moving beyond the day-to-day tactical grind to a thriving, highly collaborative, well-oiled machine as a team.

Here are 5 steps that you as a leader can take to help unleash the hidden talent in your teams.

1. First, don’t assume you’re the smartest person in the room.

In fact, you’re probably not. Your job as a leader isn’t to be the subject matter expert of all the things – your job is to facilitate a team of experts and combine their expertise to create something amazing. The further up the leadership ladder you go, the less of a subject matter expert you are as you become further from the day-to-day work. Your role as a leader is strategy, vision, inspiration, motivation – not to be the tactically smartest person. Let your people teach YOU and let them do their thing, which leads to…

2. Assume the best from your team.

Don’t assume mistakes were because they were lazy – assume it’s because they tried something new and celebrate that. Don’t assume new ideas won’t work – again, you’re not necessarily the expert, and they may have a better idea for how to approach something than you may have done. Assuming the best from your team raises the level of psychological safety and trust while also raising the bar of quality and what the team can produce together.

3. Know your team’s strengths.

This doesn’t just mean what they do tactically that’s incredible – although that’s definitely important. But know what their strengths are as a human being – what comes so naturally and easily it’s almost like breathing. Who is it that can get any group of people on board with a new idea? Who won’t miss any details that could come back and mess things up later? Who likes to go dig into the research and will make sure the data is there for decision making? Consider how you celebrate and leverage these strengths.

Not sure what your team’s strengths are? You’re definitely not alone in that. Using a tool like Cloverleaf that can identify strengths and provide tips for how to leverage them can really help.

4. Celebrate those strengths and get out of the way.

It’s one thing to acknowledge you’re not the smartest person in the room, but if you don’t know how to let go of things and entrust them to your team based on what motivates them and their natural strengths, it doesn’t really matter. Learn how to delegate and provide support and coaching. Don’t micromanage; that’s a quick way to derail trust and cause people to put up walls.

5. Focus on continually developing their strengths.

In his research, Marcus Buckingham reports that we grow most in our areas of greatest strength. There are neuroscientific explanations for this, but as leaders, we should move past trying to develop “areas of opportunity” and instead focus on developing strengths. That’s where our people will be happiest and most fulfilled AND our organizations will see the most benefit from their work.

Unleashing the strengths of your team may not come naturally to you, but there are tools that can help and the work to move in the direction of a more strengths-focused leader is well worth the payoff. Your team will appreciate it, and you’ll be amazed at what they can do together.

Tyana Owings is a talent development and people operations leader who believes companies succeed most when they truly put their employees first. For over a decade, she has been helping leaders, companies, nonprofits, and higher education organizations grow and thrive. Tyana is currently the People Operations Director for Cloverleaf.

Momentum vs. Swing Trading: Which Is Better For You?

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September 15, 2024

The two widely used strategies in the financial markets are momentum trading and swing trading. They both capitalize on price fluctuations in the market to make a profit.

Choosing an appropriate strategy is very important because it ultimately decides whether you will be able to achieve your trading goals. Additionally, it should take into account your risk tolerance level and existing market conditions.

To help you, in this article, we will cover momentum and swing trading in detail to help you make an informed decision.

What is Momentum Trading?

Traders who engage in momentum trading take advantage of stocks that are moving in one direction, either up or down. The duration of their positions is usually quite short to medium term, lasting just a couple of minutes or days.

This type of trading relies on accurate timing as well as constant updates because traders have to respond promptly when prices fluctuate sharply or there are changes in the markets’ tendencies.

In trending markets, studies have shown that it is possible to make a profit off momentum trading. But there can also be losses when the market corrects itself. Therefore, timing and the state of the market determine how best to measure these risks.

What is Swing Trading?

Swing trading is designed to benefit from holding stocks for days or weeks. It capitalizes on the foreseen movements in the security price. A swing trader uses technical analysis to identify the entry and exit points, which rely on charts, patterns, supports, and resistances in making decisions.

This method helps a trader to exploit short- to medium-term trends with reduced risks through strategic price data analysis.

Swing trading does often find a lot of favor in stable markets, whereby prices can turn out to be somewhat predictable. This helps in the realization of returns consistently at a lower risk compared to day trading, hence making this strategy manageable for so many traders, that’s why they usually prefer to learn swing trading.

Comparing Momentum and Swing Trading

The most common differences between Momentum and Swing Trading are:

Factor	Momentum Trading	Swing Trading
Time Commitment	High (Requires constant monitoring)	Moderate (Less frequent trades)
Risk Level	High (More volatile and speculative)	Moderate (Less volatile, holds positions longer)
Suitable for	Traders with a high risk tolerance	Beginner to intermediate traders
Technical Skill	Technical analysis and quick decision-making	Technical analysis and patience
Typical Holding Period	Hours to days	Days to weeks
Recommended For	Experienced traders, risk-takers	Beginners to intermediate traders

Conclusion

The right trading strategy has to be chosen based on individual needs and market conditions. We hope this article helped you understand the difference between momentum and swing trading strategies. You can also enroll in an online course from Upsurge.club to level up your knowledge of the various concepts of financial markets. For instance, Upsurge.club offers one of the best courses for option trading, stock trading, and more.

How To Create An Amazing Creative Portfolio – 6 Tips From Vic Mignogna

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September 14, 2024

Are you a creative professional?

Do you rely on collections of previous work, whether public or private, to get new work?

If you do, you’re one of millions of artists who are fortunate enough to make a living doing what they love. But you also face more economic and emotional insecurity than many in non-creative industries — folks who might not feel as passionate about what they do but enjoy a bit more job security than most creatives.

You can achieve amazing success as a creative entrepreneur. However, you need to focus on the “entrepreneur” part as much as the “creative” part, and maybe even more so at times.

With that in mind, take a few minutes to absorb these six tips to create an excellent creative portfolio from Vic Mignogna, a multitalented creative entrepreneur with dozens of film, voice, animation and web show credits to his name. These guidelines are useful for any type of creative portfolio, no matter where your talents lie.

1. Don’t Have a “One Size Fits All” Portfolio.

An effective creative portfolio is actually multiple portfolios. It’s a collection of collections, each of which is tailored to a different audience (more on how to do that below). There’s no limit to the number of portfolio versions you can create; it may come down to the number of client types or media you work with. What you shouldn’t do is use the same static, tired-seeming portfolio no matter the situation.

2. Consider Your Audience.

When showcasing your work, consider who your audience is and why they want to see what you’re capable of. If you’re putting together a retrospective of your standout achievements for a group of fellow creatives, the collection should look very different from the one you show a potential client interested in your capabilities as a mixed-media artist, or fiction writer, or children’s animation voice actor.

3. Organize Your Work By Medium, Theme, and Other Broad Categories.

You might not show it to anyone outside a narrow circle of colleagues or peers, but you undoubtedly have a “master” portfolio that includes your entire body of work. At least, all the work you see fit to showcase.

It’s important to organize this big body of work in a logical way. How you organize it will determine how you compose the collections that potential clients, critics, and others eventually see.

For example, depending on your range as an artist, you might organize your portfolio by medium, theme or topic, project, client or employer, or any number of other broad categories. You can, of course, create parallel collections for each category: one broken down by medium, another by client, still another by theme. It’s your work, so it’s up to you.

4. Create Narrower, Contextual Collections Within Each Category.

Don’t stop organizing your creative portfolio at the category level. Create narrower, context-rich collections within each category that showcase your depth or highlight the types of projects or themes you’ve explored over the course of your career.

Even if you show an entire category (or even the whole portfolio) to someone who requests it, having these more narrow showcases will make it easier for them to assess and make sense of your work. They’ll find it more interesting, engaging, approachable — pick your adjective — and might just make the decision to hire you on the back of it.

5. Provide Detailed Descriptions With Each Piece of Work or Collection.

As a creative immersed in your work day in and day out, it’s easy to forget that you have by far the most contextual understanding of your practice. No one else “gets it” like you do, which means they might not appreciate it to the fullest extent. Or, in more practical terms, a quick review of your portfolio might leave them asking, “So what?”

You can avoid this by providing detailed but not overlong descriptions of each piece of work showcased in a particular collection. Take the opportunity to explain how you produced the work, the thinking behind it, and the broader creative context in which it lives.

6. Iterate Based on Feedback From Collaborators and Clients.

Last but not least, update your portfolio in ways large and small based on feedback from collaborators, clients, mentors, and others you trust. Seek out input regularly, too. Frank feedback can sting, but it’s better than a stagnant or underwhelming portfolio that sells you short.

Your Portfolio Is Your Professional Persona — Treat It Accordingly.

A creative portfolio is to creatives what a conventional resume is to most other professionals. It’s your professional calling card, the thing that gets you noticed by those in a position to pay you to do what you love.

It’s absolutely critical that you treat it accordingly. Top creatives — people with decades of experience in the business, like Vic Mignogna — continuously update, evaluate, and expand their portfolios, even (especially) when they don’t have a flood of new work to add. After all, you never know what will resonate with your audience, so why not create as many opportunities as possible for that to happen?

Streamline Your Utility Decisions – 3 Strategies For Evaluating Providers

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September 12, 2024

Selecting the right utility providers for your business is a crucial task that can significantly impact your operational costs and overall efficiency. Whether you’re looking for the best energy, water, or broadband provider, the process of evaluating and choosing the right option can be complex. With the UK market offering a vast array of choices, it’s easy to feel overwhelmed.

However, by applying a strategic approach to your decision-making process, you can streamline your utility decisions and ensure you select providers that align with your business needs.

In this guide, we’ll explore three key strategies for evaluating utility providers effectively.

1. Assess Your Business’s Specific Needs and Consumption Patterns.

The first step in streamlining your utility decisions is to thoroughly understand your business’s specific needs and consumption patterns. Every business has unique requirements, and identifying these will help you narrow down your options and choose the most suitable provider.

Key aspects to consider include:

Analyse Consumption Patterns: Start by reviewing your business’s utility usage over the past year. For energy, this means looking at your electricity and gas consumption, identifying peak usage times, and considering any seasonal variations. For water, consider your average monthly consumption and any spikes due to increased demand. Similarly, for broadband, assess your usage in terms of data requirements, speed, and reliability. Understanding these patterns will help you select a provider and a plan that matches your actual needs, avoiding unnecessary costs.
Consider Operational Hours: Your business’s operating hours play a significant role in determining your utility needs. For example, if your business operates outside of regular hours, you may benefit from off-peak energy tariffs or broadband services that offer better speeds during non-peak times. Tailoring your utility choices to your operational schedule can lead to significant savings and improved efficiency.
Evaluate Future Growth Plans: Consider your business’s growth trajectory and how it might impact your utility needs. If you anticipate expanding your operations, hiring more staff, or increasing your production capacity, your utility demands are likely to rise. Selecting providers that offer scalable solutions or flexible contracts can save you the hassle of renegotiating terms or switching providers down the line.

By taking the time to assess your business’s specific needs and consumption patterns, you can make more informed decisions that align with your operational goals and budget.

2. Compare Providers Based on Key Criteria.

Once you have a clear understanding of your business’s utility needs, the next step is to compare potential providers based on key criteria. This comparison should go beyond just price; it should include factors such as contract terms, service quality, and additional benefits. For a thorough comparison, consider using PowerCompare.co.uk to evaluate providers against these important factors.

Important criteria to compare include:

Pricing and Tariff Structures: While cost is often the primary consideration, it’s important to delve deeper into how pricing works for each provider. Compare the tariff structures offered by different providers. For energy, consider whether fixed or variable rates are more suitable for your business. For broadband, look at whether data limits or speed caps could affect your operations. It’s also worth checking for hidden fees or charges, such as exit fees for early contract termination or additional costs for exceeding usage limits.
Contract Terms and Flexibility: Review the contract terms offered by each provider. Short-term contracts offer flexibility but may come with higher rates, while long-term contracts provide stability but could lock you into unfavourable conditions if market prices drop. Consider whether the provider offers the flexibility to adjust your plan as your business grows or changes. Some providers may also offer tailored contracts that better align with your specific needs.
Service Reliability and Support: Reliable service is crucial, especially for utilities like energy and broadband, where downtime can have a significant impact on your business. Research each provider’s reputation for reliability, including their track record for service outages and response times. Additionally, evaluate the quality of their customer support. A provider with responsive and knowledgeable customer service can make a huge difference when issues arise. Look for reviews and testimonials from other businesses to get an idea of what you can expect.
Sustainability and Corporate Responsibility: Many businesses today are prioritising sustainability and looking for providers that align with their environmental goals. If sustainability is important to your business, consider choosing energy providers that offer green tariffs, sourcing electricity from renewable resources. Similarly, some water providers may offer solutions that help reduce consumption or promote water conservation. Supporting providers that prioritise corporate responsibility can also enhance your business’s reputation and appeal to environmentally conscious customers.

By comparing providers based on these criteria, you can narrow down your options to those that not only offer competitive rates but also provide the reliability, flexibility, and support your business needs.

3. Leverage Technology and Expert Advice.

In today’s digital age, technology and expert advice can play a crucial role in helping you make the best utility decisions for your business. By using online tools and consulting with industry experts, you can streamline the selection process and ensure you’re making informed choices.

Ways to leverage technology and expert advice include:

Use Online Comparison Tools: There are numerous online platforms designed to help businesses compare utility providers. These tools allow you to input your specific needs and consumption data to generate a list of providers and plans that match your criteria. This can save you time and provide a clear overview of the market, making it easier to identify the best options.
Consult with Utility Brokers or Advisors: Utility brokers or advisors specialise in helping businesses navigate the complex utility market. They can provide personalised advice based on your business’s needs, help you negotiate better rates, and even assist with managing contracts and renewals. While there may be a fee for their services, the potential savings and efficiency gains can make it a worthwhile investment.
Monitor Market Trends: Keeping an eye on market trends can help you make more strategic utility decisions. For instance, if energy prices are expected to rise, locking in a fixed-rate tariff might be advantageous. Similarly, staying informed about technological advancements, such as improvements in broadband infrastructure, can help you choose providers that offer the latest and most efficient solutions.

By leveraging technology and seeking expert advice, you can streamline the decision-making process, ensuring that you choose the most suitable utility providers for your business.

Streamlining your utility decisions is essential for managing costs and ensuring that your business operates efficiently. By assessing your specific needs, comparing providers based on key criteria, and leveraging technology and expert advice, you can simplify the process of selecting the best utility providers. This strategic approach not only saves you time and money but also ensures that your business is equipped with the reliable, cost-effective utilities it needs to thrive. Whether you’re choosing an energy supplier, a water provider, or a broadband service, these strategies will help you make informed decisions that align with your business goals.

Nonprofits: Here’s How To Amplify Your Fundraising To Maximize Your Impact

Contributor

September 10, 2024

by Madean Gilzene, NHA, Founder of The Extraordinary Kids Foundation, Inc.

If you run a nonprofit, you know that fundraising is an effort that never ends. Raising money is the lifeblood of a nonprofit, and unfortunately, many organizations are often vying for the same dollars and cents. What’s more, if you are already a cash-strapped nonprofit, it’s likely you don’t have the staff support you need and it’s hard to get a grassroots nonprofit off the ground without many helping hands.

Suffice to say, fundraising is a challenge that never ends – even for the most successful nonprofits. It’s impossible to run a nonprofit without money to support programming, staff, and everything you need to supercharge your mission and maximize your impact to those who need you the most.

If you’ve held unsuccessful fundraisers in the past, it can be crushing and feel like you are spinning your wheels. Don’t worry, I have some tips to help you get your confidence back and supercharge your fundraising efforts.

Clarity is Key When It Comes to Communicating Your Mission

I’ve been in the nonprofit industry for a while and over time I’ve noticed that if your fundraising efforts are constantly failing, you are doing one of two things wrong. Either you aren’t relaying your vision or mission clearly, or you are unable to show how your organization is making an impact.

For this reason, it’s important before you even start planning your next fundraising efforts to become crystal clear on exactly what your organization’s mission is and how you are uniquely positioned to provide a unique service to the community that will make the maximum impact. It’s essential for you to be able to quickly and concisely explain your value to get buy-in from others.

Recently I was a keynote speaker at a luncheon and was able to speak to a new audience, many who hadn’t heard of my organization before. When I shared my personal story and my “why” for starting my nonprofit, I received an overwhelmingly positive response from those in attendance. It did get emotional at times, but there’s no substitute for sharing authentically.

Two Ways to Amplify Your Fundraising Efforts

1. Find Corporate Partners.

Corporate giving is a significant part of the philanthropic landscape. A significant portion of medium to large corporations engage in some type of giving. And it’s on the rise! According to the Committee Encouraging Corporate Philanthropy (CECP), 75% of companies increased their corporate giving between 2018 and 2022. Small businesses often also contribute — especially to partners that impact their community — but their efforts are harder to track.

One of the best parts about corporate sponsorships is that once you’ve established the relationship, many times it’s ongoing, providing funds you can plan on and consistency for your organization. So how do you approach an appropriate corporate partner?

First, do your research. You’ll want a partner whose values and mission align with yours. As you’re starting out, you’ll likely find more success with businesses that are closeby and serve the same community you do. Oftentimes you can find common ground and can work together to a mutual benefit.

For example, I recently secured a partnership with a local nonprofit credit union. They are community and mission driven, just like my organization. Not only have they been generous with monetary donations and also in donating silent raffle auction items for various events, but they have also started providing financial literacy workshops and classes to the families we serve.

2. Plan a Community Event.

How many times have you personally participated in a 5k or other event being held as a fundraising effort for a local organization? People are looking for challenges and things to do with their families and friends so meeting them where they are at is a great way to gain visibility and kick-start your fundraising efforts.

Before you plan your event, set your goal. Once you understand that, you better know who to target to achieve that goal and what those people are looking for. Once you know your audience, create an event for them. If your target is families, partner with a local band to put on a children’s concert. If your target audience is women, partner with local vendors for a Girl’s Night Out shopping event.

It’s important to incorporate multiple ways to raise money from the event. You can charge vendors a nominal fee or percentage, hold a raffle or silent auction, or host a bake sale on-site. The sky’s the limit. Not only will you meet new people and grow your community, but you will raise money to support your mission at the same time.

My organization regularly holds free babysitting events for our community. Many of the families we serve have financial and safety challenges that keep them from being able to hire a regular babysitter in order to have a nice night out. Our event gives them the confidence they need to be able to take a break – something that many of our families have trouble doing. It’s not just for our existing clients. It’s open to anyone in the community experiencing this challenge. We meet new families and grow our community, while supporting those we already serve.

Fundraising is a challenge, but it’s important to always stay optimistic. I’ve witnessed firsthand that there is a lot of good in the world. There will be times when you feel like you’re a complete failure and there will be times when you are blown away by generosity – whether it’s an individual or a corporation. Just stay true to your purpose and mission. You will find the people who will help you make a lasting impact.

Madean Gilzene, NHA is the Founder of The Extraordinary Kids Foundation, Inc. Through in-kind donations, free childcare, and financial assistance, the foundation has made a profound impact in the lives of children with disabilities and their families. She remains a passionate advocate for special needs parents, ensuring that they receive the support and resources they deserve.

7 Tips For Improving Communication In The Workplace

admin

September 9, 2024

Effective and positive communication is integral to a successful business. Conflicts, lack of trust, confusion, and employee dissatisfaction are inevitable without clear and strong communication.

As a business owner, here are seven strategies you can utilize to enhance communication within your company.

1. Learn Your Team’s Communication Style.

Regardless of how innovative or modern your communication tools are, they are ineffective if they are not your team’s preferred mode of communication. Before investing in business communication tools, you must learn and understand your employees’ communication styles.

Do they respond better and quicker through email or in-person meetings? If most employees work remotely, are they all comfortable and knowledgeable about using digital collaboration apps? Know how your team communicates so you can utilize the communication tools that work best for everyone.

2. Keep Everyone In the Loop.

Employees are more likely to stay in your company if they feel respected and valued. All your employees must be informed of vital news and updates related to your business. For instance, some of your employees may be looking for internal communications jobs or administrative work. Instead of hearing it from the grapevine, they will feel more appreciated if their direct managers personally informed them. Aside from email blasts, ensure your company website and social media platforms are regularly updated.

3. Remain Transparent.

Transparency in the workplace can help build employee trust and foster positive interactions. Ensure all your workflows and processes are easily accessible to all employees, regardless of whether they work remotely or at the office.

Maintaining transparency can also prevent miscommunications, which often lead to workplace conflicts. Utilize project management or organizational software tools to optimize workplace productivity and ensure everyone is on the same page.

4. Practice Active Listening.

Effective workplace communication is only possible if you learn to listen actively. Active listening goes beyond hearing the words; it means paying full attention to verbal and nonverbal messages and responding appropriately.

When you demonstrate to your employees that you’re listening attentively and that their voices matter, they’ll be more motivated to share their honest insights. Whenever you talk to your team, give them your undivided attention, ask relevant questions, and seek clarification. Allow them to finish their sentences, and be mindful of your body language.

5. Encourage Feedback.

Feedback is one of the best and most effective ways to facilitate healthy communication in the workplace. When you ask for feedback from your employees, you’re giving them the opportunity to raise their concerns, engage constructively, and provide solutions that can benefit your business.

Conduct regular surveys and emphasize confidentiality and information security throughout the process. Be sure to act on your team’s feedback to show them you truly listen and value their opinions.

6. Conduct One-on-One Meetings.

Aside from surveys, one-on-one or private meetings can promote excellent communication and boost camaraderie between you and your employees. These meetings need not be informal or held in a business setting. You can conduct them in a relaxed and casual location to make your employees more comfortable airing their thoughts and sentiments.

7. Always Provide Clear Explanations.

As mentioned earlier, transparency is vital for effective workplace communication. Whenever you or your managers give instructions or when certain business tasks are abruptly changed, it is highly important that you provide a clear reasoning to your employees. Without a coherent and logical explanation, you risk compromising your employees’ trust and understanding.

To prevent workplace frustrations and misunderstandings, clearly communicate your intentions. Instead of ordering your team to complete a certain task, clarify in detail why it needs to be done and how it can affect the company.

Endnote

Every business owner should prioritize improving workplace communication. Take note of these valuable tips, and seek outside guidance if necessary.

How To Grow Your Telehealth Business

Contributor

September 9, 2024

by Josh Thompson, Founder & CEO — Impact Health USA

The first place many of today’s consumers turn to when they have a health concern is “Dr. Google.” When people are worried about problems ranging from a high fever to high cholesterol to high blood pressure, they frequently seek guidance from the search results Google provides for their medical questions.

The popularity of Dr. Google has caused some problems for the healthcare community. Countless doctors report frustration about patients ignoring their medical advice after finding contradictory information by googling — but there is a silver lining. Healthcare providers willing to partner with Dr. Google can increase their understanding of what patients need and how to best care for them by learning from search trends and other patterns of online activity.

If you are looking to grow your telehealth business, connecting with potential customers who are researching medical treatments online is an excellent approach. It fuels a strategy known as inbound marketing that seeks to build long-term, supportive relationships with those seeking healthcare solutions.

The basics of inbound marketing

Essentially, inbound marketing meets customers where they are, addressing the needs and concerns they bring to the online arena rather than pushing a company’s products and services out to consumers in an intrusive and interruptive way. Conventional marketing drops an advertisement into a consumer’s Instagram feed, offering something that might be relevant thanks to the magic of algorithms but wasn’t necessarily asked for. Inbound marketing provides consumers with a helpful blog post and other insights when they google questions like, “How do I know if I am clinically depressed?”

It is easy to see why inbound marketing would be better received by consumers than conventional methods. Research also shows it is more effective, with 93 percent of firms that utilize inbound marketing reporting a greater return on investment than experienced with conventional methods.

How to optimize inbound marketing

As with all marketing, the first step to optimizing inbound marketing is understanding your ideal customer. This process, sometimes described as developing a buyer persona, seeks to understand for whom you should be developing marketing based on the products and services you offer and the problems they solve.

Common questions to ask yourself as you are developing a buyer persona include:

“What does the buyer need to achieve?” For example, if you are focused on providing telehealth services for families, you’ll need to consider the unique challenges of parents seeking care for young children.
“What are their unique objectives?” If you cater to low-income communities, you’ll need to provide guidance on maximizing care with limited financial resources.
“How do they make decisions?” This is especially important for online marketing as it helps you understand the various phases consumers must go through before making a purchase.
“Where do they get their information?” Identifying the most popular online sources for information relevant to your ideal customer will guide you as you seek to link content or seek out effective partnerships.

Once you have established a buyer persona, you can develop a targeted content strategy that caters to its unique characteristics with the goal of generating new leads by driving visitors to your website. Ideally, the content will serve potential customers in the three main phases of the buyer’s journey.

1. Awareness phase.

The first phase of the buyer’s journey is awareness, which is when they recognize they have a problem and begin seeking more information. To serve buyers in this phase, it is important to provide information that answers general questions rather than focusing on the company’s solutions. During the awareness phase, a video on how telemedicine can help those seeking mental health counseling is more valuable than a listing of your business’s mental health counselors and their credentials.

2. Consideration phase.

This is the phase where the consumer has been educated on the problem and is starting to explore solutions. To assist consumers in this phase, offer them e-books, guides, checklists, and other premium content that will help them fine-tune their understanding of the solution that will best fit their needs. Ideally, you’ll gather contact information in exchange for the premium content you provide.

3. Decision phase.

At this stage, consumers are preparing to make a purchase, which means you need to show them why your products and services are the best solution to their problem. Decision-phase marketing should provide clear communication on all the aspects of your offerings and a clear call to action that will move them from shoppers to buyers.

How keywords should guide content development

Partnering with Dr. Google also benefits telehealth businesses because it reveals the keywords consumers are focusing on as they search for solutions. From Google Trends to Keyword Planner, Google offers a variety of tools businesses can use to identify the search pathways consumers are using to get from problem to solution. Leveraging those keywords allows you to increase your online visibility.

As you begin to explore keywords, keep in mind that telehealth is a competitive field with a lot of competition for top-ranking keywords, so as your business grows, your best options may be focusing on long-tail keywords with fewer competitors. For instance, optimizing your content for “online doctor appointment” or “online therapy for anxiety” may prove more fruitful than focusing on more competitive keywords like “telemedicine” or “telehealth.”

Interest in telehealth has increased considerably since the COVID-19 pandemic, creating a new market for those who can provide customized and convenient healthcare solutions. Inbound marketing gives telemedicine companies a powerful tool for connecting with consumers and creating long-lasting relationships that support long-term business growth.

Josh Thompson is Founder and CEO of Impact Health USA and Impact Health University. With a rich background in healthcare, Josh has revolutionized access to medical services through his national telehealth platform, offering primary care, obesity medications, and mental health support. Josh’s dedication to improving healthcare access and his commitment to mentoring the next generation of healthcare leaders make him a prominent figure in the industry.

The Blueprint For Marketing Success In 2024

Contributor

September 6, 2024

by Abeer Raza, Co-Founder and CMO of TekRevol

2024 has brought about a slew of marketing trends that are effectively being utilized by businesses of all sizes. From enterprises to small-scale startups, failure to adapt and leverage these trends in a timely manner means you get left behind. The clock is ticking, but that doesn’t mean it’s already too late for you!

Without wasting any further time, let me break down the secret marketing blueprint of 2024 that everyone but you seem to have:

1. Personalization is the Name of the Game.

As audiences are growing smarter, so are their needs and their demands for unique experiences. One such experience that has gotten overwhelming love in marketing is personalization, more specifically, AI-driven personalization. Giants like Netflix, that cater recommendations based on viewer preferences, are taking personalization to a whole new level by utilizing machine learning and AI-driven analytics tools.

You can follow suit when it comes to your online business. This means that you can use AI to monitor and analyze your customer data in real-time. This enables you to have a better understanding of what your customers want and what their browsing habits are. Armed with this information, you can tailor your marketing efforts keeping the customer journey in mind.

2. Enhance Customer Support with Conversational AI.

AI is reigning supreme in several industries and marketing is no exception. But despite how useful AI is, it still lacks a human touch. This is where conversational AI comes into the picture. This technology enables machines to understand, process, and respond to human language in a natural manner.

You can use conversational AI as chatbots or virtual assistants to create interactive and engaging experiences on your website, social media channels, messaging apps etc. A great example of conversational AI, is HSBC Bank’s virtual assistant, Amy. Amy guides visitors throughout their stay on the bank’s customer service platform and is available 24/7 to respond to any queries they have, contributing to a seamless customer experience.

3. Short-Form Content is King.

TikTok’s rise to the top during the COVID-19 pandemic changed social media marketing as we know it. The focus shifted to interesting, easy-to-digest, short-form content that people can consume anywhere, everywhere – whether they’re eating or on-the-go or waiting for their bus. It wasn’t long before this ‘snackable’ content spread cross-platform and led to the inception of Instagram reels or YouTube shorts – all different variations of short-form content.

The key to short-form content is to grab viewer attention in the shortest possible time, in the most creative way. From celebrities and giants like Apple and Coca-cola to regular people, everyone creates and consumes short-form content. So, get your thinking cap on and start planning on how you can utilize this guaranteed way of viral marketing into your marketing campaigns.

4. Rethink Your Influencer Marketing Strategy.

Influencer marketing really has taken the world by storm and I’m not denying the impact that influencers have, but maybe it’s time to rethink which influencers are worth the investments. When brands usually think about influencers, they think the more the followers the better the promo. But this is a very outdated approach.

As the number of influencers increase, so do micro-influencers and nano-influencers. While it’s true that influencers with millions of followers have considerable sway over public opinion, you’d be surprised to know that a lot of people actually find micro-influencers more credible than them. This is because people feel that they can relate to them and are more likely to believe that they will give honest, unbiased reviews.

So, instead of splurging on getting an influencer with millions of followers on board, do some research into the micro-influencers popular in your niche and consider tapping into their popularity. The results may even surprise you.

Time to Take Action and Seize the Opportunities

With how quickly the marketing landscape is changing, those who hesitate risk falling behind. The trends shaping 2024 aren’t just passing fads – they are powerful tools that can take your business to the next level. Now is the time to embrace these innovations, refine your strategies, and position yourself ahead of the curve. The blueprint for marketing success is laid out; it’s up to you to put it into action.

Abeer Raza, Co-Founder and CMO of TekRevol established the company in 2018 and has since propelled it to earn a spot on the INC 5000 list. Abeer is a seasoned business advisor, keynote speaker, and serial entrepreneur who launched his first company while still in college. His mission is to revolutionize industries by empowering fellow entrepreneurs to harness cutting-edge technology for disruptive innovation.

Waste Management Solutions For The Construction Industry

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September 4, 2024

construction equipment such as excavators use machine control solutions

The phenomenon of a rapidly expanding construction industry, which is closely tied to a country’s economic growth, has its downside in terms of waste generation. Every year, milling industries and construction activities produce hundreds of millions of tons of waste. Given the growing emphasis on green solutions and more stringent regulations, construction companies are looking for optimal waste management solutions to minimize landfill use and improve the efficiency of their operations.

This article focuses on the ways in which waste is being managed and efficiency improved to achieve a smaller ecological footprint across the industry.

Overview of Construction Waste

The amount of waste produced in the construction sector is staggering. Many research studies suggest that construction and demolition activities produce a large proportion of the total waste generated worldwide. This includes concrete, wood, metals, glass, and plastic materials, all of which could have serious environmental implications if not managed properly. The conventional method of disposal by dumping waste into landfills is becoming less appealing due to environmental policies and concerns. With the growth of urbanized regions and a decrease in readily available resources, the industry is being forced to change some of its waste management methods and adopt more responsible practices.

Programs for Waste Separation and Reuse

Proper management of construction debris involves waste segregation and recycling policies based on the type of waste. Sorting materials on-site helps minimize the amount of waste that would otherwise end up in landfills after construction is completed. Reusable materials, including metals, plastics, and wood, can be repurposed in projects, reducing the need for purchasing new components. Such programs promote waste management and relieve the costs associated with waste disposal. These programs require strategic planning for waste separation but are economically wise in the long run for both the facility and the environment.

The Benefits of Concrete Recycling

Concrete recycling is an effective practice to manage construction waste. Concrete is used a lot in the construction industry. Therefore, it forms a large portion of construction waste. The process of concrete recycling involves breaking down existing concrete into small pieces, which can then be used as materials for new construction. This reduces the need for new raw materials. It also mitigates the environmental impact of producing concrete from scratch. In their waste management plans, construction firms should adopt concrete recycling. This will help reduce emissions. It will also contribute to a greener world. This practice is beneficial in cities with space constraints for waste. Also, it’s important for places with high construction activity.

New Strategies for Waste Reduction

The construction industry should explore other waste reduction techniques. They can minimize construction site waste by employing prefabrication and modular construction techniques. These ensure that building materials are appropriately measured. These strategies involve manufacturing parts of buildings in a factory before assembling them on-site. This leads to fewer errors and less material waste. Also, new developments in ‘building information modeling’ technology assist with optimizing planning and resources. This further reduces waste. With these approaches in place, construction firms have the opportunity to enhance waste management systems within their projects. They can, as a result, improve overall project performance.

The Significance of Sustainable Procurement

Effective waste management in construction involves sustainable procurement. Construction companies can mitigate the negative impacts of their projects from the outset by using environmentally friendly, recyclable materials. These materials should be sourced from ethical suppliers. This includes seeking out products that cause minimal pollution. Also, it includes incorporating recycled materials into the construction process. Sustainable procurement also involves selecting suppliers that practice green initiatives. By carefully selecting materials, construction companies can practice waste avoidance, meaning that waste does not have to be created in the first place.

Balancing Fun And Education In Gamified Learning: How To Ensure Gamified Cybersecurity Training Remains Both Enjoyable And Educational

Contributor

September 2, 2024

by Vinicius Perallis, CEO – Hacker Rangers

Cybersecurity training is critical in today’s business world. Cyberattacks are on the rise, and with human errors being one of the leading causes of security breaches, employees who are not properly trained become a weak link in their company’s cybersecurity defenses.

However, providing effective cybersecurity training can be extremely challenging. By its nature, cybersecurity is perceived as a complex and technical topic that most employees find uninteresting, so to be successful, training must be presented in a way that is engaging, inspiring, and enjoyable.

Training that incorporates gamification accomplishes those goals. Gamification increases engagement and motivation by integrating game-design elements such as challenges, rewards, and competition, transforming what might otherwise be a boring or intimidating training course into an interactive and enjoyable experience.

To truly be effective, however, gamified learning must strike a balance between fun and education. Game elements must do more than entertain. If training does not empower employees to understand, retain, and apply training content in real-world scenarios, it has failed.

The following are some key steps organizations should take as they seek to balance fun and education in gamified learning.

Keep the emphasis on training, not just entertainment

Gamified learning should be enjoyable. Ideally, a gamified platform will deliver an experience that pushes past the boundaries of traditional learning, making the training process feel more like play than work. By incorporating elements like humor, interactivity, and competition, gamification grabs the trainees’ attention and improves participation.

At the same time, the entertainment that gamification brings to training must be purposeful. Its goal is to drive higher levels of engagement. Effective gamification anchors entertainment to education in a way that keeps trainees from losing the bigger picture.

One of the biggest mistakes companies make with gamification is using it to transform training into a benefit program rather than a learning tool. When the focus shifts too much towards rewards — such as prizes, points, or other incentives — the core objective of education can get lost. Employees may participate primarily for the rewards rather than genuinely engaging with the content and internalizing the lessons.

While rewards serve as positive reinforcement, helping to build momentum and keep participants motivated throughout the training, they must be thoughtfully designed to complement educational objectives by encouraging ongoing participation and reinforcing key behaviors. Companies will know the fun they have incorporated into their training is effective if it drives higher levels of engagement.

Leverage multi-channel communication to encourage engagement

Effective communication is essential for ensuring employees are well-informed about how the training works, what’s expected of them, and how their participation benefits the company. To be most effective, communication should involve the participation of a number of key departments.

Human resources will play a vital role in the success of the training. Its understanding of the nuances of human behavior and motivation will be invaluable in encouraging employees to learn while engaging in the entertaining aspects of the training. Human resources can help tailor the gamified experience to meet the diverse needs of employees, including facilitating any special access employees may require.

Human resources can also ensure that rewards and recognition are meaningful and aligned with broader organizational goals. Training that is aligned with the company’s existing culture will gain momentum more easily. Additionally, human resources can support the integration of gamified training into the overall employee development plan, further promoting a focus on education by making it a key component of ongoing professional growth.

The involvement of marketing and communication teams is also essential for driving awareness and excitement about the training. Those departments can leverage their expertise to create compelling campaigns that highlight the benefits of participation, share success stories, and keep the momentum going throughout the extent of the training program. A well-designed campaign will help keep employees appreciate the entertaining nature of the training while also embracing the education it seeks to provide.

Executive teams also play a key role in promoting training and ensuring it achieves a proper balance. When leaders endorse and actively participate in training, they send a strong message about its importance throughout the organization. Leadership buy-in also contributes to a culture that prioritizes continuous learning and cybersecurity.

To be most effective, the communication strategy should include trainee feedback. Employees should be encouraged to share the ways the training is impacting their ability to support cybersecurity goals. Feedback of this nature indicates they are staying focused on the learning experience, not just the training incentives.

Gamification has the potential to reshape cybersecurity training, turning education into a dynamic experience that encourages employees to engage with the material, understand risks, and adopt safer behaviors. It also promotes the skills needed to support cybersecurity, which requires enhanced awareness and quick thinking.

However, the wrong approach to gamification may lead to the company falling short of its cybersecurity awareness goals. To optimize the impact of gamification, companies must adopt an approach that balances fun and education.

Vinicius Perallis is an expert in cybersecurity and CEO of Hacker Rangers, a company focused on fostering cybersecurity practices within businesses using gaming techniques. As the visionary behind Hacker Rangers and a passionate enthusiast of gamification, Vinicius has effectively introduced training programs to over 250 companies in Brazil and worldwide.

Scaling Your Startup: How Innovation Districts Provide The Tools For Growth

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September 2, 2024

Like never before, the contemporary business landscape is marked by the rapid growth of a myriad of startups as the market becomes increasingly competitive. This progress is driven by technological advancements, evolving customer needs, and a dynamic business landscape. The constant changes also bring many challenges that startups must learn to navigate.

The competitive landscape is crowded with established players and other startups, making differentiating and capturing market share challenging. Startups need to adapt quickly and always be ready for innovation if they want to meet the needs of the ever-changing market. Many also need help with financing issues since balancing expenses, investments, and revenue can prove tricky. As startups scale and seek more significant investments, it is critical to secure the necessary funding.

With their flexible office spaces, shared research facilities, and access to cutting-edge technology, innovation districts are critical to supporting the growth of new, innovative startups. They provide essential resources and a stimulating environment for developing startups to thrive and grow.

Innovation districts offer networking opportunities, including shared events, workshops, and connections with academic institutions and established companies. Startups can foster valuable partnerships in such an environment. Expert consulting services and mentorship programs are also available to assist young startups in tackling modern business challenges. What is most important is that working within an innovation district enables startups to gain access to funding through investor networks, pitch events, and grants. Working within such a hub can also provide opportunities for market testing and promotional support to enhance visibility and attract customers.

Innovation districts create a comprehensive ecosystem that enables startups to find their feet and navigate the complexities of scaling their businesses. They provide assistance in regulatory compliance, legal issues, and talent acquisition.

Understanding Innovation districts

Innovation districts are newly revitalized urban areas that blend housing, office spaces, and commercial amenities, redefining how cities cultivate originality and economic vitality. These vibrant business-related and academic activity hubs promote collaborative ecosystems and provide a space for forward-thinking institutions and companies to converge with startups, business incubators, and accelerators. Compact and transit-accessible, these districts seek to revitalize underperforming neighborhoods by transforming them into hubs that attract innovative enterprises and a skilled workforce.

Types of Innovation Districts

There are various innovation districts, depending on their structure and primary function.

Incubators are focused on providing young businesses with resources to help them grow and succeed. These resources can include office space, mentorship, funding, and access to networks and expertise. As such, they are perfect for startups since they provide support in formative stages by enabling them to develop their products, devise strategies, and grow further in a stimulative environment. Some notable examples include Y Combinator in California and Techstars (various locations).

Accelerators focus on rapidly scaling companies with a viable product or business model. They offer intensive support to startups and early-stage companies over a set period, often including mentorship, investment, and business development resources. Accelerators typically run cohorts of startups through a structured program to accelerate their growth. Examples include Seedcamp in London and the 500 Startups global network.

Coworking Spaces provide shared office environments where individuals and small companies can work in a flexible, collaborative setting. This cost-effective solution allows freelancers, startups, and small businesses to access office space, networking opportunities, and community resources without the overhead of traditional office leases. The most famous ones include WeWork and Regus, both of which exist in various locations.

Research parks are areas designed as spaces where idea makers and companies can meet academic institutions. They provide infrastructure and facilities for research and development activities. This way, it becomes easy to bridge the gap between academic research and commercial application, and working in research parks often fosters innovation by bringing together researchers, businesses, and government entities. Tsukuba Science City in Japan and Silicon Fen in Cambridge, UK, are notable examples.

Key Characteristics of Innovation Districts

A booming innovation district needs some key characteristics. Achieving a specific density of participants is necessary to create a bustling community. Many businesses, research institutions, and support organizations are nearby for easy interaction and collaboration. Moreover, the districts are usually designed to encourage networking and cooperation between startups, established companies, researchers, and investors.

Innovation districts must also provide adequate ecosystem support. Therefore, they include many services and amenities supporting innovative enterprises’ growth, such as access to funding, talent, and mentorship.

By clustering various types of organizations and spaces, innovation districts aim to create a dynamic and synergistic environment where new ideas can flourish and lead to significant economic and technological advancements.

Essential Tools for Startup Growth Provided by Innovation Districts

Access to Capital.

Before a startup can begin, it must find a way to finance it—startups usually secure funding through venture capital, angel investors, grants, or partnerships.

Venture capital refers to investments made by firms or individual investors (venture capitalists) who fund startups with a high potential growth in return for equity ownership. Venture capital is usually secured in the later stages of startup growth (Series A and beyond), but some VC firms also invest in the early stages. The sums are often quite large, ranging from hundreds of thousands to millions of dollars. Besides funding, VCs frequently provide strategic guidance, industry connections, and operational support. Notable venture capitalists include Andreessen Horowitz, Sequoia Capital, and Benchmark.

Angel investors are private persons who provide capital to early-stage startups, often in exchange for convertible debt or equity. They typically invest their personal funds and can also offer mentorship and advice. Angel investors are usually involved in a startup’s seed or early stages and typically invest smaller sums than VC, ranging from a few thousand to a few million dollars. Many angel investors are actively involved and offer guidance and networking opportunities. Individual angels include Ron Conway and Esther Dyson, but such investment can also be secured through platforms like AngelList.

Grants are financing opportunities provided by government bodies, foundations, or other organizations and are awarded to support specific projects or initiatives. They do not require equity or repayment but often come with particular conditions. Grants usually target research, innovation, or social impact projects and involve a competitive application process and detailed reporting requirements. Examples include Small Business Innovation Research (SBIR) grants, National Institutes of Health (NIH) grants, and Horizon Europe (EU) grants.

Strategic partnerships involve collaborations with other companies, organizations, or institutions to support and advance a startup’s goals. These can include joint ventures, strategic alliances, or corporate partnerships.

Here are some startups that illustrate how innovation districts help provide the necessary resources, networking opportunities, and funding that companies need to scale and succeed.

Airbnb, the popular home-sharing platform based in San Francisco, benefited from Silicon Valley’s resources and networks. Early-stage investments and connections with tech industry experts helped Airbnb scale rapidly.

Ginkgo Bioworks from Boston, Massachusetts, developed within the Boston Innovation Ecosystem. It is a synthetic biology company that leveraged the Boston Innovation District’s extensive network of biotech investors and research institutions for funding and collaboration.

Stripe, from Silicon Valley, California, is a financial technology company providing payment processing solutions that received significant early funding and support from the Silicon Valley innovation ecosystem. The company’s success was bolstered by its proximity to venture capital firms and tech industry experts.

Twilio, a cloud communications platform, gained early traction and funding from San Francisco Bay Area investors. The company benefited from the resources and networks within the local innovation district, which helped it grow.

Rappi, an on-demand delivery service, was developed in Bogotá, Colombia, as part of the Latin American innovation ecosystem. This environment enabled the startup to receive funding from investors in Latin American innovation districts. The startup leveraged the regional tech community and investor networks to expand across Latin America.

Zymergen, a biotech company focusing on microbe engineering from Emeryville, California, received funding and support from the Bay Area Innovation District. The district’s advanced research facilities and investor networks supported the company’s growth.

Mentorship and Expertise.

Mentorship from industry veterans offers startups invaluable guidance, including strategic insights, networking opportunities, and leadership development. Experienced mentors help startups navigate challenges, refine strategies, and build crucial industry connections. They also support personal growth and provide accountability, which can significantly enhance a startup’s chance of success.

Workshops and training programs further support startups by developing essential technical and business skills. These specialized programs offer targeted knowledge relevant to the startup’s industry, including regulatory compliance and market trends. Additionally, workshops foster peer learning and provide practical, hands-on experience.

Events and conferences provide platforms for exposure, networking, and learning from industry leaders, helping startups stay current and refine their approaches. Together, mentorship and specialized training create a comprehensive support system that equips startups with the tools and insights needed for effective scaling and long-term success.

Networking Opportunities.

Networking opportunities in innovation districts are crucial for startup success. Networking with other startups, investors, and industry experts fosters a vibrant community where startups can share knowledge, seek advice, and build supportive relationships. This sense of community provides valuable social and professional connections that can lead to partnerships, funding opportunities, and market insights.

Startups benefit from cross-industry collaborations, which drive innovation and growth. By working with companies in different sectors, startups can access new technologies, explore creative solutions, and expand their market reach. These collaborations often lead to joint ventures, co-development projects, and shared resources, accelerating business development and enhancing competitive advantage.

Effective networking and collaboration are vital to leveraging resources, expanding influence, and achieving sustained growth in the dynamic startup ecosystem.

State-of-the-Art Facilities and Resources

Innovation districts provide startups with essential resources such as labs, office spaces, and cutting-edge technology. These facilities enable startups to develop and test their products efficiently, offering a conducive environment for innovation and operations.

Startups receive critical legal, marketing, and administrative support. This support helps them manage legal compliance, craft effective marketing strategies, and handle administrative tasks, allowing founders to focus on scaling their businesses. These services streamline operations and reduce the burden of managing non-core activities, contributing to more effective and sustainable growth.

The Role of Innovation Districts in Sustainable Growth

Innovation districts foster sustainable business practices and long-term growth. By providing startups with access to advanced infrastructure and resources, such as labs and cutting-edge technology, these districts help companies build robust, scalable solutions. They also support sustainable practices by integrating eco-friendly technologies and encouraging green initiatives. The collaborative environment within innovation districts promotes knowledge sharing and best practices, which helps startups develop sustainable business models and ensure long-term viability.

Innovation districts are designed to encourage continuous innovation and adaptability. Their dynamic ecosystems facilitate cross-industry collaborations and provide access to the latest technological advancements. Startups benefit from a culture of experimentation and agility, which helps them quickly adapt to market changes and emerging trends. By fostering a supportive environment that prioritizes innovation, these districts enable startups to stay competitive and evolve with the fast-paced demands of the market, driving ongoing success and growth.

Why Choosing the Right Innovation District Matters

Selecting the right innovation district is crucial for a startup’s success. Proximity to key markets, investors, and talent pools can significantly influence a startup’s growth and access to opportunities.

Some districts specialize in specific industries (e.g., biotech, fintech). Choosing a district aligned with your sector ensures relevant resources, expertise, and networking opportunities. Evaluate the infrastructure, such as labs, office spaces, technological tools, and support services like legal and marketing assistance.

The district’s culture should foster collaboration, innovation, and mentorship, creating a supportive startup environment.

To identify the right innovation district:

Assess how well each option aligns with your startup’s goals and needs.
Research each district’s industry focus, available resources, and community dynamics.
Engage with current residents, attend local events, and analyze the district’s track record in supporting startups like yours. Your startup’s chances of success will rise if you choose a district that complements your strategic objectives and provides the necessary support.

Conclusion

Innovation districts offer essential tools and resources for scaling startups. They provide access to advanced infrastructure, including labs, office spaces, and the latest technology necessary for product development. These districts also offer essential support services, such as legal, marketing, and administrative assistance, helping startups manage their business operations effectively. These districts foster a collaborative environment that drives innovation and growth through networking with industry experts, investors, and other startups. Additionally, these districts’ adaptability and focus on sustainability support long-term success and continuous evolution in a fast-changing market.

Startups looking to accelerate their growth should explore innovation districts as strategic partners. By leveraging the unique resources, support, and networks these districts offer, startups can enhance their capabilities, learn how to conquer market changes, and succeed in their goals while remaining sustainable. Investigate innovation districts that align with your goals and immerse yourself in their vibrant ecosystems if you wish to advance your business by broadening your views.

Exploring Real Estate Opportunities Near Gare de Lyon: A Vibrant Investment Hub

admin

September 2, 2024

Nestled in the heart of Paris, Gare de Lyon is more than just a major transportation hub; it’s a vibrant area that offers a wealth of opportunities for real estate enthusiasts. The district, known for its bustling energy and historic charm, is an attractive locale for both investors and residents. With its strategic location linking Paris to various destinations in France and beyond, the area around Gare de Lyon is poised for significant real estate development.

Whether you’re considering an investment or simply curious about the dynamics of the local property market, there’s much to explore. For convenience, store your bags safely near Gare de Lyon as you dive into the real estate landscape of this captivating part of the city.

The Charm of Gare de Lyon

Gare de Lyon is one of Paris’s six large railway stations, originally opened in 1849. Its grand facade, adorned with intricate details and a clock tower, is a testament to the city’s architectural heritage. The surrounding area has evolved into a thriving urban zone that seamlessly blends historic charm with modern amenities. This combination makes it an appealing area for real estate investment.

The district is characterized by its diverse architecture, from Haussmannian buildings to contemporary apartment complexes. This variety caters to different tastes and budgets, making it an attractive area for a wide range of property seekers. Additionally, the presence of several cultural landmarks, such as the Palais Omnisports de Paris-Bercy and the charming Rue de Bercy, adds to the neighborhood’s appeal.

Investment Potential in Gare de Lyon

The real estate market near Gare de Lyon presents numerous opportunities for investors. The area’s strategic location enhances its value; it’s a gateway to other major cities and a hub for international travelers. This connectivity ensures a steady demand for rental properties, making it a lucrative market for buy-to-let investments.

One of the key advantages of investing in Gare de Lyon is the ongoing urban regeneration projects. The district has seen considerable investment in infrastructure and amenities, which has significantly boosted property values. New developments and renovations are constantly reshaping the area, providing a variety of options for those looking to invest. For instance, several modern residential complexes and mixed-use developments are underway, reflecting the area’s growth potential.

Moreover, Gare de Lyon’s proximity to the business district of Bercy and its vibrant local markets make it a desirable location for professionals and families alike. The influx of new businesses and the area’s growing reputation as a cultural hotspot contribute to its rising property values. Investors who capitalize on these trends stand to benefit from significant returns.

Residential Appeal

For those seeking to live in the area, Gare de Lyon offers a blend of convenience and vibrancy. The neighborhood is well-served by public transport, including not only the main train station but also several metro lines and bus routes. This makes commuting to other parts of Paris or beyond incredibly convenient.

Residential properties range from elegant period apartments to sleek, modern flats. The area appeals to a diverse demographic, including young professionals, families, and retirees. Families are drawn to the nearby schools and parks, such as the Parc de Bercy, while professionals appreciate the proximity to business hubs and cultural amenities.

The local real estate market also reflects Paris’s broader trend toward higher quality of living. Many properties boast features such as updated interiors, energy-efficient systems, and modern amenities. Additionally, the presence of cafes, restaurants, and shops contributes to a lively atmosphere that residents enjoy.

Commercial Real Estate Opportunities

In addition to residential investments, Gare de Lyon presents promising opportunities in commercial real estate. The area’s strategic location and high foot traffic make it an ideal spot for retail businesses, restaurants, and offices. The district’s growing popularity among tourists and locals creates a fertile ground for businesses aiming to tap into a vibrant market.

gare de lyon clock tower — [Photo by Pascal Bernardon on Unsplash]

Recent years have seen an uptick in commercial developments, with new shops, eateries, and office spaces opening up around the station. This trend reflects the area’s economic vitality and suggests that commercial properties are likely to appreciate in value as the district continues to develop.

Investors interested in commercial real estate will find Gare de Lyon’s mix of established businesses and new ventures an exciting landscape. The ongoing regeneration projects and the area’s central location further enhance its attractiveness as a commercial investment destination.

Future Prospects

Looking ahead, the future of real estate near Gare de Lyon appears promising. The ongoing investment in infrastructure, coupled with the area’s unique blend of historic charm and modern amenities, suggests that property values will continue to rise. The district’s role as a transportation hub and cultural hotspot positions it well for continued growth.

Investors and prospective buyers should keep an eye on emerging trends and developments in the area. As Gare de Lyon evolves, it will likely continue to attract both domestic and international interest. Those who invest early in this dynamic neighborhood may find themselves reaping significant rewards in the years to come.

Gare de Lyon is more than just a transit point; it’s a thriving district with a rich history and a promising future. The area’s real estate market, characterized by a mix of residential and commercial opportunities, offers something for everyone. With ongoing regeneration and a vibrant local scene, it’s an exciting time to consider investing in this part of Paris. Whether you’re looking for a new home or a lucrative investment, Gare de Lyon stands out as a dynamic and attractive option. So, while you explore the many facets of this captivating neighborhood, remember to store your bags safely near Gare de Lyon and enjoy the journey.

[Main image by George Kourounis on Unsplash]

[Interview] Toine Rodenburg: A Tech Entrepreneur And Investor With An Eye On The Future

Daniel Goh

August 30, 2024

Toine Rodenburg is an international investor and entrepreneur who has been at the forefront of Internet innovation since the early days of the dot-com boom in late 1990s. Currently based in Portugal, Toine is known amongst his peers for his forward-thinking approach and collaborative style. He’s a co-founder of MyMalls, a company that simplifies cross-border shopping for customers in the Caribbean, Canada, and Latin America by partnering with global shipping giants.

Young Upstarts spoke with Toine Rodenburg about his unique insights into the world of online retail and investment, as well as his ability to spot trends and turn them into successful enterprises.

Q: You’ve been involved in the tech industry since the dot-com boom. What motivated you to pursue a career in e-commerce, and how did you adapt as the industry evolved?

Toine Rodenburg: In the late 1990s, the internet was uncharted territory — full of potential but also really unpredictable. Back then, nobody knew how to make money from it. It was all this giant game of trial and error, but I was excited by the possibilities. As the tech world evolved — and it evolved quickly and abruptly — I made sure to keep pace with it. I read all the trade magazines. I built up my network of software engineers and tech heads, and made sure I listened to what they had to say. I even consulted a few so-called gurus once or twice — although with mixed results. The point is, even way back then, you couldn’t afford to stay standing still for very long in this industry.

That much is still true today. The key is to stay flexible. It also pays to try to stay ahead of the curve by anticipating big shifts in the industry, but that isn’t always possible.

Q: MyMalls has been quite successful in simplifying cross-border shopping. What inspired the creation of MyMalls, and what sets it apart from other companies in the same space?

Toine Rodenburg: MyMalls was inspired by seeing how difficult it was for people in some parts of the world, like the Caribbean and Latin America, to purchase certain products and have them shipped easily. I realized there was a gap that needed to be filled. What makes our company different is our dedication to making the entire process as smooth and reliable as possible. We’ve partnered with top shipping companies like DHL and FedEx to make sure our customers get their orders without any hiccups. But more than that, we focus on making sure the whole shopping experience is stress-free, from start to finish.

As we say at the company, we deliver more than just products — we deliver a fun experience and peace of mind.

Q: You have a pretty diverse portfolio that includes assets in tech, international retail, and interests in other commercial ventures throughout the world. What sort of strategies do you use to manage all that, in addition to performing your role at MyMalls?

Toine Rodenburg: It can be a lot sometimes, I agree. To deal with it, I try to take things one task at a time. I find that I’m much more clear-minded that way. However, it’s not always possible, especially in this day and age. As a modern business executive, you’re pretty much expected to be an expert at multitasking. That’s something I had to learn how to do well over the years. I’m not too bad at it now. In fact, I can think of a few moments recently when I was trying to think through a problem, only to be interrupted by my phone going off with a business emergency or someone trying to reach me about something completely different. When that happens, I have no choice but to deal with it.

That’s just the world we live in. So, I guess time management is an important strategy for me. So is compartmentalization – which is a fancy word for keeping all the issues I’m dealing with separate inside my head. But I always try to keep the big picture in mind, especially with MyMalls and all the companies I have a direct interest in.

Q: What advice would you give to young entrepreneurs looking to break into the tech or investment industries today?

Toine Rodenburg: The best advice I can give is to take risks, but make sure they’re calculated ones, and make sure you’re well-prepared before you commit to them. But if you never take a risk, the odds are you probably won’t make a splash in the tech world. Another good piece of advice is to find experienced mentors and don’t hesitate to ask them the hard questions. I’ve mentored a few people over the course of my career, and believe me, we enjoy giving advice! Also, it’s important to keep in mind that failure is an important part of any venture, so don’t fear it. Instead, try to learn from your mistakes and then move on from them quickly.

Remember, it’s not about never failing — it’s about bouncing back stronger each time you fail.

Q: What’s next for you and your ventures?

Toine Rodenburg: I’m always on the lookout for the next big opportunity, whether it’s in technology, real estate, or even something entirely new. Right now, I’m interested in how AI and machine learning can be used to solve real-world problems. There’s a lot of untapped potential there, and I’m excited to explore it. For everything else, my focus is on growth and improvement.

But at the end of the day, it’s about staying curious and being ready to capture new opportunities as I encounter them. The world keeps moving, and I’m not planning on slowing down anytime soon.

Optimize Time, Money, And Energy For Startup Success: Essential Tips For Entrepreneurs

Contributor

August 29, 2024

by Gina Maier Vincent, founder of Exquisitely Aligned

Navigating a startup is challenging. Entrepreneurs often find themselves overwhelmed and feeling drained despite their passion. Understanding and managing your divine resources — time, money, and energy — can be the key to not only surviving but thriving in this environment.

Here’s a structured approach to aligning your life for optimal performance.

Time: Your Finite Currency

Most people give at least some thought to how they spend their money. Yet how do you spend your time? Is your day filled with activities that light you up, bring you joy, and feel like needle movers for you? Or are you spending your time doing work you do not enjoy, spinning your wheels, or fulfilling obligations you don’t actually care about?

Unlocking Time Wealth

When I taught yoga, I loved sharing an ethical teaching called the Yamas. The third principle, Asteya, means “non-stealing.” When applied to time, it emphasizes not taking time that isn’t yours or that you don’t need.

Your time is the one resource you can never recover. If you are feeling like there’s not enough time in a day, the following is for you:

Create a general list of all the things you do in a day, a week, a month, a year. What are you spending your time on?
What percentage of your time is spent doing things you absolutely love and find fulfilling?
Which of your current time commitments feel obligatory, draining, or a waste of your effort?
If you had more hours in the day, how would you spend them?
How many hours in your day/week/month are devoted to upleveling yourself?
On a scale of 1 to 10, how aligned are your most common daily activities to your “more,” your purpose, and your magnificent future?
How much time do you spend doing things that are not aligned with, or even actively contradict, your “more,” your gifts, or your purpose?

If your “more” is about freedom, it’s time to stop saying yes to things that restrict your freedom. If your “more” is about greater financial success, it’s time to stop doing things that don’t make you money. If your “more” is about changing the world, it’s time to stop doing things that don’t support that change.

Money: Your Power Currency

Your money is your power. What (and who) are you giving it to? When you spend your money on something, you are investing in its existence. Every time you spend money on something, you are saying to the Universe, “I want more of this to exist.”

Unlocking Money Wealth

No matter how much money you currently have, consider how you can be more intentional with it. How can you allocate money for experiences that create lasting memories? How can you leverage money to create more beauty, harmony, and peace in your life?

From now on, whenever you open your wallet or click “buy now” online, ask yourself the following questions:

Is this purchase fully aligned with my “more” and my most magnificent future?
Does it support my values and what I want for myself, others, and the planet?
Is this purchase about instant gratification or long-term bliss?
Will this purchase/investment light me up inside or leave me feeling darker?

Energy: Your Invisible Currency

Your third and final divine resource is energy — specifically, the life force energy you invest in various aspects of your life. Every intimate partnership, every friendship, every work relationship, every interaction, every task, every new venture… all of those require energy.

Unlocking Energy Wealth

You are the guardian of your inner flame. It’s vital that you protect it fiercely. If you are not feeling like the most energetically charged-up version of yourself, it may be time to reassess your commitments and take a courageous stand to remove any energy drains from your life. Your energy, even more than your time and money, is where you align with your desire for “more.” How you use your energy shows what truly matters to you. When your energy is pointed toward what is most important to you and to your magnificent future, you claim your “more” with every breath you take.

Take a moment to slow down, connect with your “more” and your purpose, then set an intention for the remainder of your day. Decide how you will direct your thoughts, actions, speech, and emotions toward what truly matters to you.

By aligning your time, money, and energy with your startup goals, you can transform from feeling overwhelmed to empowered. You have the potential to reclaim your vitality and drive your startup to success. Remember, every decision is an act of creation. Choose wisely, and watch your vision turn into reality.

Gina Maier Vincent is a Visionary Thought Leader, Master Motivator, Inspirational Speaker, Author, and Empowerment Entrepreneur. As the founder of Exquisitely Aligned, she offers a 3-step proven system that guides high achievers in aligning their time, money, and energy with their truths, desires, and gifts so they can live their most magnificent lives. Through her podcast, TV show, and monthly magazine columns, she reaches a global audience, empowering them to create the future they desire and deserve.

Sustainability 101: How Hybrid Work Can Advance Sustainability In The Workforce

Contributor

August 28, 2024

by Luca Ferraro, Global Sustainability Leader, Collaboration Solutions at Cisco

“The Gartner®1Q24 Global Labor Market Survey found that 44% of workers worldwide have a hybrid work model, outnumbering the 39% of workers who work full-time in the office full-time.” *

Hybrid work is a model that combines in-office and remote work. Some companies set specific days for on-site work, while others allow employees to manage their own schedules. Hybrid work models can be associated with less frequent commutes which can lower emissions from motor vehicles.

But hybrid work can also be a key factor in advancing sustainability in the workforce — helping to create workplace environments where employees are healthy, engaged, and productive.

These practices can be a key component of a company’s overall environmental, social, and governance (ESG) program, which often includes the well-being and development of employees.

Let’s explore hybrid work trends and how these models can foster inclusive and productive workforces.

From Perk to Expectation

While flexible work models have been around for a while, remote work became commonplace during the pandemic, which led to the increased popularity of hybrid work. Many employees prefer a hybrid approach versus a full-time return to the office, seeing it as a way to support their work-life balance and general well-being.

Meanwhile, employers are also finding that flexible work models can be an important way to attract, support, and retain employees.

In a 2022 Cisco Global Hybrid Work Study, 28,000 full-time employees across 27 markets were surveyed and conveyed support for hybrid work with a collaborative approach:

62% of employees agree that their ability to work from anywhere impacts whether they stay at or leave a job
61% believe their quality of work has improved
60% have seen their productivity increase

How Cisco Powers Hybrid Work

At the heart of successful hybrid work is collaborative technology that reaches corporate headquarters and home offices — from video conferencing to messaging applications to real-time document sharing.

For example, with its market-leading platform composed of Webex, AnyConnect VPN and ThousandEyes, Cisco is providing a secure way for millions of people to work from home daily.

A Cisco-enabled remote work environment can also include a Cisco Desk Pro, a dedicated video desk device with three times the screen size of an average PC, which delivers a high-quality meeting experience. It helps make calls engaging and keeps them from becoming fatiguing– no eye squinting to see small talking heads on a small PC screen.

For office environments, Cisco can unlock sustainability potential and optimize workplaces through its Smart Building solutions that can automate workplace environments, improve space, and lower costs. By using Power over Ethernet (PoE) technology and connected Heating, Ventilation, Air-Conditioning (HVAC), security, and occupancy systems, companies can gain actionable, timely insights into building resource availability, occupancy, and energy usage.

Not only do these solutions support more sustainable hybrid work, but many of the products themselves are built with sustainability in mind.

For example, the Cisco Room Bar, a video device for office meeting rooms, was created with a circular design approach. The number of internal components was reduced by 16 tons per year, and the packaging volume was reduced by 44 percent by removing foam. The product itself has been designed to be easier to repair, refurbish, and recycle.

Cisco is applying principles like this to its whole portfolio. In fact, Cisco has set a goal that 100 percent of its new products and packaging will incorporate Circular Design Principles by its fiscal year 2025.

The Importance of Inclusivity and Productivity in a Hybrid Work Model

Cisco’s purpose is to power an inclusive future for all. Supporting hybrid and inclusive work environments — where everyone, regardless of background or circumstance, feels valued and can contribute fully — is a key aspect of the company’s purpose.

For example, Webex enhances inclusivity with features like real-time translation, closed captions, and post-meeting recaps.

Cisco is now applying industry-leading AI to further address frustrations with background noise, poor sound, and low video quality. The goal is to make it feel as if there is no real distance between colleagues, and that each participant, regardless of location, is able to fully and effectively participate.

Guiding Principles and the Future of Hybrid Work

According to an IDC study, nearly half of organizations prioritize maintaining flexible work models in order to support their transformation efforts.

Despite the momentum and prioritization of hybrid work, many organizations struggle to implement effective strategies. According to a McKinsey 2024 survey, 68 percent of organizations do not yet have detailed plans about how to handle hybrid work.

Hybrid work models can vary by region, industry, company and even business units, creating complexities for both workers and managers. It can be a new way of thinking that spans company culture, processes, and technology. Ultimately, it requires a strategic and thoughtful approach from multiple stakeholders across an organization.

Cisco’s mindset, as stated by our president and CEO Chuck Robbins is that “The office is a magnet, not a mandate.”

Hybrid work models are not just about flexibility — they are integral to advancing sustainability and inclusivity in the workforce. By leveraging advanced technology and strategic planning, companies can foster environments where employees thrive and contribute to broader sustainability goals.

Hybrid work is becoming more mainstream, and many organizations are looking for ways to achieve better outcomes. For me personally, since I began using a dedicated Webex device for managing all my remote conferencing, I have re-energized my productivity and increased my job satisfaction.

*Gartner, Quick Answer: Evaluating Microsoft Places for Hybrid Work Challenges, Tori Paulman, Christopher Trueman, 8 July 2024

Luca Ferraro is Global Sustainability Leader, Collaboration Solutions at Cisco. He is an international leader with over 30 years of IT experience working in sales, channel business development, services and marketing and of those 17 working at Cisco Systems. In the last couple of years Luca has been fully focused on driving sustainability outcomes for customers with global responsibility, spending most time with customers in Europe where sustainability is a fundamental business driver.

[Interview] Margot Machol Bisnow On How To Raise An Entrepreneur

Daniel Goh

August 27, 2024

Margot Machol Bisnow’s enlightening book, “Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams“, shares what she learned from interviews with 70 of today’s entrepreneurs — and their parents — to uncover what parents can do to help their child turn a passion into a pathway to success.

We chat with Margot to understand more about her book and raising a child with an entrepreneurial mindset.

Describe for our readers how you embarked on the research that led to your book.

When I met young entrepreneurs, I would ask them: “How did you turn out this way? —willing to work so hard to turn your idea into a business, to take on so much risk, to work so single-mindedly toward a goal?” And they all told me the same thing: “I had someone who believed in me.” I wanted to know if this applied more broadly, so I chose a very diverse group to interview— diverse in gender, race, religion, socioeconomic background, every family type — and to my amazement they were all raised the same way.

Does the way that parents raise their children make a difference in the career paths they choose?

Absolutely — although not in the way most parents imagine. You can’t make your child an entrepreneur. But you can raise children who are curious, creative, risk taking, confident, and resilient, and it’s these children who often become entrepreneurs.

Why should parents resist the urge to direct their child’s future?

If you try to choose your child’s path, you’ll stifle their fulfillment. So many young people today are unhappy because they are following the path their parents think will make them successful. The world has changed; that path often doesn’t work. Every entrepreneur I spoke to said, “I love what I do so I don’t consider it work. I work harder and longer than anyone else because I’m passionate about what I’m doing.”

Why tell a child to spend the next 40 years being miserable so they can earn a living?

What messages do young people need to hear from their parents that will encourage them to pursue their passion?

“We’re so proud of you for your success in that. You’ve really worked hard and it shows. We know that you can succeed at anything you put your mind to. We love you, we trust you, we believe in you. Don’t worry if you make mistakes; you’ll learn from them. We’ll always be here for you. We can’t wait to see what you’re going to accomplish next.”

Does success in school have any bearing on whether a young person has the entrepreneurial spark?

No. Of the entrepreneurs I interviewed, one-third graduated from top universities and one-quarter didn’t graduate from college. Many breezed through school; many were miserable in school.

The education system isn’t set up to nurture future entrepreneurs who often question rules, challenge authority, ask lots of questions, and want to do things differently.

Can you share an example of how a successful entrepreneur’s upbringing led to their success?

There are 70 examples in my book “Raising an Entrepreneur.”

These include the director of Crazy Rich Asians, Jon Chu, Aviator Nations founder Paige Mycoskie, Blue Bottle coffee founder Bryan Meehan, film director Unjoo Moon, Life is Good co-founder Bert Jacobs, League of Legends gamemaker Thomas Vu, Kiva co-founder Jessica Jackley, Charity Water founder Scott Harrison — to name a few.

They were all raised by their parents to believe in themselves, to pursue their passions, to find new ways to solve old problems, to see opportunity where others see the status quo, to work with single-mindedness toward a goal, to take on risk if something is worth trying to know that building something wonderful is its own reward regardless of how much money you make, to care about others, to want to make the world a better place, to view failure as feedback and setbacks as learning experiences, to know that they can succeed at anything they work at hard enough, and to dream big dreams.

If you were to offer parents one piece of advice for how to encourage their child’s curiosity, what would it be?

Ask lots of questions.

“What did you see? What do you think about that? Does it have to be that way? How could you make it better? If you really tried, do you think you could change it? Why or why not?”

Or: “What happened? Why do you think it happened that way? Could you have done it differently? Would you be able to improve the situation? How? Would it change anything? Why or why not?”

And if they had tried something that didn’t work out, praise them for their work ethic — that they tried hard — and ask them why they think they didn’t succeed: “What did you learn? What would you do differently next time? How could you get a different outcome?”

To learn more, visit Machol Bisnow’s website, raisinganentrepreneur.com, or follow her on Instagram, @margotbisnow.

It’s Time For Women Entrepreneurs To Know They’re Worthy

Contributor

August 21, 2024

by Theresa Slater, author of “The Language of Success: An Interpreter’s Entrepreneurial Journey“

Before starting my business, if I’d looked at the statistics on failure rates for women-owned businesses, I would never have taken the leap. Some 20 percent of startups fail in the first year, and nearly 50 percent by their fifth year.

My personal journey from starting at below bottom to being a successful business leader began when I left home at age 15 with just a ninth-grade education and only babysitting jobs for work experience. Battling zero confidence and self-worth, my only motivation was survival — finding work to put a roof over my head and food in my stomach. I was a young bird pushed out of the nest who either needed to learn to fly on her own or crash. I did both.

Prior to my success, I only knew that I didn’t “measure up” and consequently I’d do anything to try to be good enough. To me, that included proving I could be financially successful. To get there, I realized I needed to get a formal education. I pursued an undergraduate degree in cultural studies with a minor in interpreting. I fell in love with American Sign Language and the culture it was woven into, and embarked on a 10-year career as an independent freelance interpreter.

Eventually, I came to realize that I could improve on my industry and, 20 years ago, decided to start my own company. Now, Empire Interpreting Service puts millions of dollars a year into the economy and employs hundreds of interpreters.

Looking back, it’s apparent how our lives are building blocks and our experiences mold who we are and what we become. The desperation in just being able to survive day-to-day greatly shaped my life and how I run my business.

Here are some of my experiences that would-be women entrepreneurs can learn from:

1. Pursue self-improvement continuously.

As business owners, we need to constantly educate ourselves — not only on leadership but on our industry, technology, the stock market, world affairs, and government policies, all of which affect us growing our businesses.

Before starting my own company, I knew I first had to learn about the world of business. I became a regular at the Barnes & Noble café, seated behind a fortress of business books. This was my “school of management” and my “how to become an entrepreneur” classroom.

2. Ask questions until you understand.

The first CPA I hired helped me initially to move my business forward and I was grateful to him. But I took on the role of the good little student and was uncomfortable questioning anything.

As I grew as a business owner, however, I realized that I needed to stop worrying about offending him or not seeming “nice” by asking questions and getting answers from him. Look at those outside advisors and remember who is paying for services, ask questions, and if they don’t explain adequately, know that it’s time to move on.

3. Enlist others’ help.

Because a portion of my business involved interpreting in hospitals for people with medical emergencies, I set up a hotline directed to my cell phone and always kept my phone at hand. One Saturday, as I was standing at the cooler at the grocery store searching for my husband’s brand of beer, my phone went off. I jumped and the phone slipped out of my hand into the cooler. Terrified I’d miss the call, I walked through the swinging doors that read “Employees Only” and fished through the back of the wire shelves of beer cases to retrieve my phone. Collecting myself I answered, “Empire Interpreting Service, how can I help you?” and jotted down the information on the back of my grocery list. I saw people peering in and wondering why this crazy lady was talking on her cell phone in the cooler.

In that moment I realized how out of hand this had gotten. The next Monday, I made a schedule with my staff of alternating weeks that they would help me with after-hour requests.

4. Stop worrying about what others’ think.

I was invited to tell the story of my rise to success at a Union League Business Leadership Forum breakfast in Philadelphia. Surrounded by doctors, lawyers, and Wharton MBAs, I was terrified. Although I became formally educated later in life, I started out by just hanging on to survive one week to the next. While the audience members were in Ivy League universities, I was working as a waitress and cleaning hotel rooms. I thought, “What do I have to lose?” and told my story honestly.

I couldn’t have been more surprised by the enormous support from the people in the room. They shook my hand afterward and they were warm and receptive. Too often we women worry about what others will think. We may lose opportunities if we sit in the corner worried about whether we’re worthy.

My future success as a business owner had an unexpected side effect of enabling me to gain self-worth and self-esteem — something that eventually reframed my thinking about what I needed and deserved. When you truly believe that you’re worthy as an entrepreneur, you will realize successes you never dreamt were possible.

Theresa Slater is the President of Empire Interpreting Service, which she founded in 2003. A speaker, author and advisor to new entrepreneurs, Slater’s love for business drives her on her path. Slater’s new book,The Language of Success: An Interpreter’s Entrepreneurial Journey” (Business Expert Press, Aug. 30, 2024), is both autobiography and a how-to (or how not-to) guide for entrepreneurs. Learn more at www.empireinterpreting.com.

Outsource HR With Confidence: The PEO Advantage

admin

August 21, 2024

Professional Employer Organizations (PEOs) offer businesses a comprehensive solution for managing various HR functions, such as payroll, benefits, and compliance. Companies can outsource these administrative tasks by partnering with a PEO, allowing them to focus on their core operations. This collaboration helps businesses stay compliant with complex employment laws and provides access to better employee benefits, often at a lower cost.

Therefore, PEOs and other HR outsourcing companies can be an excellent resource for companies trying to improve efficiency and streamline their HR procedures.

How PEOs Work

Co-employment Relationship

A professional employer organization (PEO) operates through a co-employment relationship. Under this arrangement, the client company continues to be the employer on the job, while the PEO takes on the role of official employer for legal and tax purposes. Payroll processing, benefits administration, and legal compliance are among the HR duties handled by the PEO. Meanwhile, the client company oversees and manages its employees. This division of responsibilities enables businesses to leverage the HR expertise of the PEO while retaining control over their workforce.

Responsibilities Shared Between PEO and Client Company

Co-employment involves a clear division of responsibilities. The PEO handles payroll processing, benefits administration, and tax filings. Meanwhile, the client company manages employee work, including job roles, training, and performance evaluation. This division of labor enhances efficiency and reduces administrative burdens, enabling the client company to concentrate on strategic business activities and improving the overall efficiency of the relationship.

Administrative vs. Strategic HR Tasks

Payroll processing, benefits administration, and compliance monitoring are examples of administrative HR duties that PEOs undertake. These duties can be labor-intensive and require specialized knowledge. Outsourcing these tasks ensures efficient and regulatory compliance. Client companies manage strategic HR tasks like talent management, performance reviews, and employee engagement initiatives. This enables them to concentrate on projects that increase worker satisfaction and advance long-term success.

Benefits of Using a PEO

Cost Savings and Efficiency

Hiring a Professional Employer Organization (PEO) can result in substantial cost savings by consolidating employees from various client companies, negotiating improved benefits and insurance rates, and improving administrative efficiency. Outsourcing HR tasks enables companies to run more efficiently and allocate resources more effectively, significantly impacting the company’s bottom line and making PEOs an appealing option for many businesses.

Access to Comprehensive HR Services

Professional Employer Organizations (PEOs) offer various HR services such as employee onboarding, training, and performance management systems. Outsourcing these services enables businesses to access a broader range of expertise, which can improve employee satisfaction and retention, ultimately leading to the company’s growth and success. This also removes the requirement for an in-house HR team.

Reduction in Risk and Liability

PEOs help mitigate various business risks related to HR compliance. They ensure their clients stay compliant by keeping them up to date on the most recent rules and employment legislation, which lowers the possibility of expensive lawsuits and fines. This compliance support is precious for SMEs needing more resources to stay updated with constantly changing regulations. Additionally, PEOs often provide access to risk management resources and support, helping businesses protect themselves against potential legal and financial liabilities.

PEOs and Compliance

Ensuring Adherence to Federal and State Regulations

PEOs are crucial in maintaining compliance with federal, state, and local employment laws. PEOs assist their clients in navigating the complicated world of HR rules by remaining up to date on legislative changes, which reduces the possibility of audits and fines. Thanks to this proactive compliance management, businesses can function confidently knowing they abide by all regulatory standards and decreasing the risk of non-compliance.

Managing Employee Benefits and Tax Filings

PEOs handle complex tasks such as tax filings and benefits administration, ensuring that these processes are carried out accurately and efficiently. This responsibility includes managing payroll taxes, workers’ compensation insurance, and unemployment claims. By handling these responsibilities, PEOs assist in lowering the administrative load on their client companies and guarantee the timely submission and payment of all documents, thereby averting possible legal problems and fines.

Staying Updated with Employment Law Changes

Employment laws continuously evolve, and keeping up with these changes can be challenging for businesses. PEOs are invaluable resources, providing updates and guidance on new legal requirements. With this service, companies may stay legal compliant and concentrate on their core business without worrying about the complications of HR compliance.

Outsourcing HR Services: A Comparison

In-House HR vs. PEO

Maintaining an in-house HR team can be costly and resource-intensive, especially for smaller businesses. PEOs offer a cost-effective alternative, providing specialized HR services without the overhead costs associated with an internal team. While in-house HR offers direct control over HR functions, PEOs bring specialized expertise and broader service offerings, allowing businesses to benefit from enhanced HR support without the financial and administrative burdens of maintaining an entire HR department.

HR Outsourcing Companies vs. PEOs

While traditional HR outsourcing companies offer HR services on a project basis, PEOs establish a co-employment arrangement that integrates more deeply with the client company. This arrangement allows PEOs to provide more comprehensive and consistent HR support, making them a preferred choice for ongoing HR needs.

Creativity And Capitalism: 6 Books You Must Read If You’re An Inventor, Innovator, Or Entrepreneur

Daniel Goh

August 20, 2024

We all know the stereotype: an inventor toiling away in a garret, or a garage, or a lab, alone. Even today we often imagine inventors work solitarily for years experimenting and trying and failing and finally something works, and then before you know it, as if by magic, their new invention winds up on the shelves at BestBuy.

Time to put that myth to bed. A successful invention requires ambition, savvy strategy, and a business partner. Invention isn’t just an endeavor. It’s also a business.

For anyone tasked with any kind of innovation, these six books on invention and on business are packed with lessons on what it takes to bring your idea to the world.

“The Things We Make: The Unknown History of Inventions from Cathedrals to Soda Cans” by Bill Hammack Ph.D

A book packed with surprises about the most everyday items in our lives, and it’s pretty clear that Hammack, aka The Engineer Guy on YouTube, is also a superfan when it comes to the scientists, engineers, thinkers, and doers responsible for centuries of neat things.

This is an enjoyable read for anyone who’s ever wondered how stone arches were initially designed — without computer programs, calculators, or even modern math. Or, for that matter, gotten juice from grapes with no machinery. Or all sorts of other wonders of engineering. It will make you appreciate the human appetite for creativity and invention, and you’ll never look at a soda can the same way again. And while Hammack focuses on the engineering side of things, there’s a clear thru line of how business and ambition play twin roles.

“Reflecting on History: How the Industrial Revolution Created Our Way of Life” by Peter H. Spitz

Spitz is an inventor and chemical industrialist who holds seven scientific patents and has been on the ground floor of game-changing innovations, particularly in petrochemicals. But his passion for the vocation and business of invention extends to a wide range of arenas, and his fascination with history prompted him to take a closer look at some of the earliest inventions of the industrial age. His latest book, Reflecting on History: How the Industrial Revolution Created Our Way of Life, explores a number of inventions — commonplace aspects of life we take for granted now, such as plate glass, radar, fertilizer, rubber, antibiotics, computers, microwaves.

Spitz traces their origins, pointing out who got them to the various stages of their development. Yes, there’s some garret- and garage-dwelling, but there’s also a lot of deal-making. Spitz recognizes the familiar path an invention takes even when it’s 300 years in the past, and illuminates how the confluence between the creative and the capitalist side brought these conveniences to life. This is a straightforward read that will remind you how tenacious, persistent, and strategic any innovator needs to be.

“Secrets of Successful Women Inventors: How They Swam with the “Sharks” and Hundreds of Other Ways to Commercialize Your Own Inventions” by Edith G. Tolchin

While the title may be a bit unwieldy, this is a terrific book for anyone looking for guidance on how to turn an idea into a business. Tolchin covers a whole collection of women inventors working today, from the napkin sketch to the multimillion-dollar company. She doesn’t overlook women inventors of the past either, which reveals more of a thru-line than most would assume. Women have been inventing great things for hundreds of years.

But not only does this book focus on a very unsung and sizable portion of the innovator population, it offers realistic and proven advice from the trenches. Further, it’s a fun read that taps into the Shark Tank zeitgeist of modern commerce and investment, making it feel relevant and timely as well.

“The Electric Vehicle Revolution: Five Visionaries Leading the Charge” by Kenneth K. Boyer

Definitely a book for our times, this chronicle of EV technology smartly focuses on the main players in the shift to electric vehicles. Yes, that means Elon Musk (CEO of Tesla), but he’s joined by heavy hitters you may not have heard of, including Vietnam billionaire Pham Nhật Vuong; Ceer CEO Jim DeLuca; Monolith Corp cofounder Rob Hanson; and GM CEO Mary Barra. Boyer traces the fits, missteps, starts, stall-outs, scrambles, and success stories that have put electric vehicles on the map and on the market. As it becomes clear in his very well-developed narrative, the road to EVs is anything but simple.

Boyer’s own acumen and knowledge of the auto industry is invaluable here: as he points out the immense technological and logistical challenges in turning the global supply chain of auto parts green, it becomes clearer why the EV revolution is happening in slow motion. There’s a fascinating examination, for instance, of Honda — and why it’s not quite ready for a full line of EVs. But the book also makes it clear that these five leaders (and others) are doing all they can push towards their goals, fighting for carbon-neutrality despite a market that is still in love with gasoline. As Boyer points out, the stakes couldn’t really be any higher.

“How We Got to Now: Six Innovations that Made the Modern World” by Steve Johnson

Not a new book, but an important one. Johnson’s made a fantastic career writing about innovations and ideas, and here he makes the history of inventions both inspiring and entertaining. He focuses on the mistakes, the unintended consequences, the lapses in judgment and the accidents as well as the clear wins, showing that the road to modernity isn’t a straight line.

This is an illustrated companion volume to the PBS series of the same name — and there’s something about seeing these stories in print that really drives home the power of the human mind.

“The Case for a Debt Jubilee” by Richard Vague

While this book isn’t directly about innovation, as Vague points out, crippling debt is stifling growth — and with it, the freedom and support needed to bring the next life-changing technologies into the world.

Vague’s examination of the United States of debt is both arresting and powerful, offering a policy for debt relief that is well argued, exceedingly well documented, and certainly not the norm. But as a managing partner of a VC firm, former Secretary of Banking and Securities for the Commonwealth of Pennsylvania, a board trustee of the state’s largest pension funds and a seasoned C-Suite exec, he certainly has the expertise to take on this vexing subject. His biggest point: there’s not going to be a course-correction unless we make it happen, and unlocking our economy from mounting debt would bring a profound improvement to American society — and beyond.

What all these books have is a sense of optimism in their pages, no matter how complicated or circuitous or even dangerous the route. They’re packed with stories and information that remind us that the quest to build a better mousetrap isn’t just a cliche. It’s human nature, and it’s what propels us forward, hopefully, to a better future.

[Photo credits: cottonbro studio]

How To Be More Assertive At Work

Contributor

August 19, 2024

by Paul Bramson, CEO of The Paul Bramson Companies

There is a misconception that assertiveness is synonymous with aggression. Let’s clear that up — while assertive individuals can sometimes be aggressive, the two are not interchangeable, nor do they have to go hand in hand.

Assertiveness is about confidently expressing your needs and boundaries, whereas aggression involves violating others’ rights. Recognizing this distinction is crucial to fostering more effective and respectful communication.

One can express one’s opinions and emotions in a confident and respectful way. When effective, assertiveness is a strong leadership quality. Assertive, mindful, and respectful individuals cultivate strong professional relationships and enhance workplace positivity.

So, how can you be assertive and effective and still be liked?

Assertiveness begins with clear and direct communication

To communicate clearly and directly, it’s essential to know what you want to convey or achieve. Personal clarity keeps you focused and ensures your message is effectively delivered.

As you communicate, be clear and specific. For instance, rather than saying, “I want that report soon,” add specificity by saying, “I need that report by 3:00 PM today” to add clarity and precision.

Assertive communication is all about being clear and concise. But here’s the twist — be mindful not to come across as abrupt or short. Keep your tone positive and your attitude upbeat so that your message feels more like a collaboration than a command.

For example, instead of saying, “I need that report by 3:00 PM today,” try saying, “I need that report by 3:00 PM today so I can review it and send it out by the end of the day to meet their deadline. I really appreciate your hard work on this!” A little appreciation goes a long way in keeping the conversation friendly and productive.

Filler words like “um,” “ah,” and “like” create an impression of being unsure. Cut back on these to boost your confidence and make your communication sharper and more impactful.

Using an active voice sharpens clarity and boosts assertiveness in your communication. Instead of saying, “Mistakes were made,” own it with, “I made a mistake.”

Foster assertive dialogue with “I” statements

Assertive leaders start with “I,” signaling ownership and confidence. This language shows a leader who takes charge. But be mindful — overusing “I” can overshadow the team’s efforts. It’s crucial to know when it’s an “I” moment versus a “we” situation to acknowledge collective achievements properly.

Assertiveness is more than words

True assertiveness comes from strong situational awareness. Assertive leaders build trust and rapport by fully understanding the context of the situation. This requires top-notch communication skills, especially active listening.

By gathering facts, listening to understand, and using clarifying questions when needed, leaders ensure they have all the information to act and speak assertively. Master this, and you’ll be able to lead with confidence and clarity.

Additional benefits are how you make someone else feel. When people feel heard, they feel respected and valued. They will be more open and receptive to what you say or ask them to do.

How assertive individuals carry themselves and present themselves to others is crucial. Body language and nonverbal cues are powerful tools. For instance, steady, consistent eye contact shows you’re direct and engaged — though remember, it’s about soft, steady focus, not staring.

Your posture matters, too; standing upright conveys strength, and leaning in slightly shows you’re attentive. Avoid fidgeting or wringing your hands, as this can signal anxiety. Instead, use purposeful hand gestures that align with your words to enhance your communication.

Lastly, never underestimate the power of an authentic smile. It’s a simple yet powerful way to engage others.

Embodying assertiveness

Being assertive is not a performance you turn on and off. Assertive people present themselves with confidence as part of who they are.

If you’re working on being more assertive, try out some of the above techniques in low-stakes situations. This will boost your self-confidence and gradually empower you to apply these skills in more and more situations.

Practice assertive communication techniques with a friend, trusted mentor, or even in front of a mirror. Role-playing builds confidence and better prepares for real-life interactions. It might feel awkward at first, but trust me, it gets easier. Eventually, it becomes second nature — just part of who you are and how you present yourself consistently.

Self-awareness is crucial for growth. After meetings or interactions, ask friends and trusted colleagues for feedback — they can highlight what’s working and what might need tweaking. Pair this with self-reflection to see how different techniques make you feel.

Assertiveness isn’t just about what you do but how you feel. Fine-tuning your approach based on what feels empowering helps you improve.

Paul Bramson is widely regarded as one of the most impactful and gifted keynote speakers and trainers globally. Recognized as a thought leader in the areas of communication, leadership, and sales, Paul has over 25 years of experience inspiring all levels of professionals, leaders, and teams. Paul’s ability to captivate and entertain audiences stems from his genuine passion, unique talents, and commitment to being better.

What’s The Advantage Of A Parking Management System?

admin

August 18, 2024

A smart parking management system is more than just a convenience – it’s a crucial element in helping organizations thrive and stay competitive. Picture this: a system that eliminates the guesswork, correctly allocating parking spots and keeping users happy – all possible with a significant reduction in human errors. Maps, automated ticketing, statistical reporting, surveillance, license plate recognition, and security analysis – these are the building blocks of a system that’s got you covered from every angle.

Parked cars, streamlined workflows – the link between the two might seem tenuous, but combining parking management systems yields unwelcome benefits for ambitious entrepreneurs.

Understanding Parking Management Systems

A parking management system is specialized software designed to streamline parking operations efficiently. Welcome to parking as it should be – automated gates eliminating long lines, paired with a speedy ticketing process that lets drivers get on with their day, hassle-free. With these components in place, parking facilities transform into well-oiled machines, Packing more cars into less space and treating users to a better experience.

Find a spot, then plug in – modern parking systems take the hassle out of parking your ride. To optimize performance, integrate automatic gates and autonomous ticketing systems that make things run smoothly, plus add in some extras for good measure.

This includes-

Efficient Access Control — Parking management systems eliminate waiting times by allowing users to manage their parking access independently. Employees can bypass queues at entry gates and enter buildings or parking spaces promptly.
Real-Time Information Access — Modern parking systems, Accessible via mobile apps, provide instant information on space availability, occupancy status, overstay alerts, and unauthorized parking, enhancing user convenience and efficiency.
Automated Reporting — Advanced software-driven systems automate vehicle tracking and generate detailed reports for managers, eliminating manual record-keeping and simplifying parking space management.
Enhanced Customer Service — Organizations equipped with parking management software offer improved customer service by reducing parking-related stress for visitors, ensuring convenient access, and reducing environmental impact.
Secure Access and Surveillance — Parking management systems Feature barriers and reservation controls to ensure secure access to designated areas. Capturing every moment, an integrated CCTV surveillance system guarantees a watchful eye, providing clarity in retrospect and unwavering security.
Interactive Mapping Features — Beyond basic inquiries, these systems offer map support to aid navigation, which is particularly beneficial for newcomers or those unfamiliar with the area.

Who Benefits from Using a Parking Management System?

Without a solid parking management system, today’s busy organizations risk frustrating their visitors and tenants before they even step inside. Across different departments, managers are searching for a way to tame the parking beast – HR, Fleet, Facility, and Mobility teams can breathe a sigh of relief with effective parking management in place.

Regardless of the setting – be it a bustling metropolis or a small town – parking management systems can bring some impressive gains that simplify life for everyone involved.

Parking management systems integrate cutting-edge technology to optimize parking operations effectively. Depending on your operation – be it commercial, emergency services, or something else entirely – their made-to-order solutions respond to the demands of your daily work. Efficient parking is just a click away with automated gates and entry systems, which simplify the entire process from start to finish. The benefits are:

Streamlined Revenue Optimization

One significant advantage of parking management systems is their ability to streamline revenue management. As customer habits and market fluctuations come into focus, these systems spring into action, recalibrating daily operations and pricing strategies to capitalize on every opportunity. With data at the helm, decision-makers can cut through the noise and chart a course for higher earnings.

Intelligent Inventory Management and Flexible Pricing Strategies

Parking management systems facilitate dynamic pricing and real-time inventory management. To capitalize on parking demand, they assign spaces on the fly, padding their bottom line. Having the freedom to adjust prices allows parking operators to squeeze every last bit of value from their resources.

Ensuring Privacy and Security

Privacy and security are paramount in parking management. Security breaches are drastically reduced as these systems watch over customer data, effortlessly safeguarding sensitive information and upholding rock-solid trust. At our parking facilities, surveillance cameras and smart gates team up to provide unparalleled security and complete peace of mind.

Promoting Environmental Sustainability

Intelligent parking systems reduce CO2 emissions and environmental impact by minimizing the time spent searching for parking spots. The pulse of urban planning, they beat to the rhythm of sustainable growth, thanks to hyper-local monitoring of air quality and parking availability.

Driving Cost-Efficiency and Resource Optimization

Parking management systems reduce operational costs by minimizing workforce requirements and optimizing energy usage. Harnessing the power of automated lighting and ventilation control means stretching every dollar further – and enjoying the extra breathing room that comes with it.

Stop seeing customers as one-time deals and start building relationships that last a lifetime.

Customers get the star treatment with systems that deliver lightning-fast service and a healthy dose of personalized attention. Get to know your customers, and they’ll get to know you – that’s the principle behind loyalty programs that drive real results.

Monetizing Parking Assets Strategically

Parking management systems enable effective monetization of parking assets. Facility upkeep and renovations get a much-needed cash injection thanks to their clever pricing strategies and access controls.

Seamless Integration of Payment Solutions

Integrated payment solutions in parking management systems streamline transactions through apps and electronic payments. A simplified parking experience does more than just make life easier – it paves the way for urban innovation on a global scale.

User-Centric Applications for Enhanced Management

Parking management systems utilize user-friendly apps and software for efficient management. Imagine a parking system that can accommodate an array of specific requirements – everything from valet services to permit parking and beyond. This adaptable approach does just that, leading to improved management and a seamless user experience.

Conclusion

Now that we’ve trekked through the thick of it, let’s reel in the major points and boil them down to the essentials.Get ready for takeoff: the advanced parking management systems market is poised to soar, with experts predicting a whopping $1.1 billion valuation by 2027, fueled by a staggering 5.44% annual growth rate.

With smartphone-enabled payments and intuitive sensors, businesses can anticipate a surge in customer satisfaction – a fundamental shift towards a hassle-free experience. While costs vary based on features and location, flexible solutions offer cost-effective alternatives to traditional hardware-based systems.

How AI Learning Is Transforming Industries

Contributor

August 15, 2024

by Dev Nag, CEO & Founder of QueryPal

The rise of AI is transforming how we learn, ushering in an era of unprecedented personalization and adaptability. From tailoring educational content to individual needs to streamlining workplace training, AI’s capabilities are reshaping industries.

Imagine asking ChatGPT to explain quantum mechanics to both a college student and a ten-year-old and receiving perfectly tailored responses within seconds. This level of on-demand personalization was unimaginable before the advent of Generative AI.

Beyond just providing information, AI seamlessly integrates user feedback, enhancing communication and understanding. The implications for education are profound, with AI already assisting parents in clarifying complex concepts for their children and promising to revolutionize teaching methods as educators and policymakers catch up.

Moreover, AI’s ability to swiftly retrain workers and adapt to industry changes ensures employees remain competitive in dynamic environments. AI-driven knowledge management within organizations democratizes access to vital information, making processes more efficient.

Personalization in education

AI tailors learning experiences to individual needs based on the learner’s level, providing a personalized approach. Whether you ask ChatGPT to explain microeconomics or pop culture, it can easily customize its response based on the background of the audience, ensuring that the information is accessible and relevant.

Additionally, AI can handle user interaction dynamically because it communicates naturally, clarifies doubts, and follows up effectively — all of which enhance learning by making the process more interactive and engaging. Students receive immediate responses, which keeps them motivated and focused.

AI also increases accessibility by bringing personalized learning to a wider audience than traditional methods ever could, allowing people from different backgrounds and abilities to benefit from this technology. For instance, parents can use AI tools to help their children understand difficult concepts.

In education, AI assists with time-consuming tasks, such as grading, scheduling, and other administrative duties, freeing educators to focus on teaching. Eventually, AI will amplify and personalize the best practices in education, transforming how it is designed and delivered. As educators and policymakers become more familiar with AI, its adoption will grow.

AI in workplace training

AI plays a crucial role in workplace training because it can quickly upskill employees by providing personalized learning experiences. Workers can interact with AI in a conversational manner to make the learning process more intuitive, allowing employees to grasp new concepts and skills more efficiently.

Furthermore, AI can help workers adjust to rapidly changing industry dynamics by providing training that aligns with the latest trends and technologies, ensuring that employees stay relevant and competitive in their fields. For example, in the healthcare industry, AI-driven training programs help medical professionals stay updated with the latest procedures and protocols.

AI also offers a tutor with infinite patience. Employees can ask questions and receive immediate, accurate answers without fear of judgment, further encouraging their continuous learning and professional development. Workers can revisit topics as often as needed, ensuring they fully understand the material.

Companies can reap even more benefits by using AI to streamline their training processes. Since the technology offers scalable training solutions that can be easily updated and customized, AI reduces the time and resources required for traditional training methods. This approach makes training more efficient and effective, ultimately leading to a more skilled and adaptable workforce.

Organizational knowledge management

AI democratizes access to knowledge within a company, allowing crucial information — once locked away in senior employees’ minds — to become readily available. When employees no longer need to wait for someone to become available to answer their questions, it fosters a more self-sufficient and informed workforce. For example, one way AI can enhance organizational knowledge management is by using chatbots to answer questions quickly, thereby improving the flow of information and allowing employees to more easily find the information they need without delay.

Subject matter experts also benefit from AI. They can provide comprehensive answers once, knowing that AI will share this information accurately whenever needed. This reduces the repetitive nature of answering the same questions multiple times and allows them to focus on more complex and value-added tasks.

AI improves the efficiency of knowledge transfer within an organization. New employees can quickly get up to speed by accessing AI-curated information, reducing onboarding time and helping new hires become productive faster. AI ensures that knowledge is consistently up-to-date and easily accessible, leading to more efficient and effective organizational operations.

Challenges and future prospects

AI technology still faces several challenges. Some of its main current limitations include its lack of ability to understand complex or nuanced questions or consistently provide accurate answers. While these issues will likely diminish as AI continues to develop, they remain a significant hurdle for now.

However, the full integration of AI into all aspects of learning and knowledge management will not happen overnight. Educators, administrators, and policymakers must become more familiar with AI’s capabilities and limitations to drive broader adoption and more effective use of the technology.

Ethical considerations are also crucial, which is why it is vital to ensure any AI tools used are done so responsibly without exacerbating existing inequalities. Transparent policies and guidelines will help mitigate potential risks and promote fair use.

Despite these challenges, the future of AI in learning is promising. AI has the potential to completely transform education and training across various industries by offering efficient, personalized, and accessible learning experiences that traditional methods cannot match. As this technology matures, it will play an increasingly vital role in how we learn and work.

Embracing AI’s advancements will unlock new opportunities for growth and innovation. By overcoming current challenges and focusing on ethical implementation, we can harness AI’s full potential to improve learning and knowledge management across all sectors.

Dev Nag is the CEO/Founder of AI company QueryPal and formerly ran the flagship AI product at VMware (vRealize AI Cloud). He was a Senior Engineer at Google, where he helped develop the financial back-end for Google Ads, and previously ran the Real-Time Financial Systems team at PayPal, managing transactions worth tens of billions annually. Dev holds over a dozen patents in artificial intelligence and machine learning.

Navigating U.S. Market Entry: A Guide For International Entrepreneurs

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August 13, 2024

by Frank W. Buonanotte, senior business consultant at Illumination Consulting

Entering the U.S. market is a significant milestone for businesses worldwide. As one of the largest and most competitive markets globally, the United States offers immense opportunities for growth and expansion. However, navigating this landscape requires a strategic approach, especially for small business owners, aspiring entrepreneurs, and professionals in technology, education, social media, and marketing.

This guide will provide insights and practical steps to help you successfully enter the U.S. market.

Understanding the U.S. Market Landscape

Before diving into the U.S. market, it’s crucial to conduct thorough research to understand its dynamics. The U.S. is a diverse and complex market with varying consumer preferences, regulatory requirements, and competitive pressures. Start by identifying your target audience and understanding their needs and preferences. Utilize market research reports, industry analyses, and consumer surveys to gather relevant data.

Compliance and Legal Considerations

The U.S. has stringent regulatory requirements that businesses must adhere to. This includes federal, state, and local laws governing everything from business registration to product safety standards. Key steps include:

Business Registration: Choose the appropriate business structure (e.g., LLC, corporation) and register with the relevant state authorities.
Intellectual Property Protection: Secure trademarks, patents, and copyrights to protect your brand and products.
Regulatory Compliance: Ensure compliance with industry-specific regulations, such as FDA approval for food and beverages or CPSC standards for consumer products.

Consulting with legal experts who specialize in U.S. business law can provide valuable guidance and help mitigate risks.

Building a Strong Brand Presence

Brand recognition is vital in the U.S. market. Invest in building a strong brand presence through effective marketing and communication strategies. This includes:

Digital Marketing: Leverage social media platforms, search engine optimization (SEO), and content marketing to reach and engage your target audience.
Public Relations: Build relationships with media outlets and influencers to gain visibility and credibility.
Local Partnerships: Collaborate with local businesses and organizations to increase your brand’s reach and trustworthiness.

Adapting to Local Preferences

U.S. consumers have diverse tastes and preferences, which can vary significantly across regions. Tailor your products or services to meet these local preferences. This may involve modifying product features, packaging, or marketing messages to resonate with U.S. consumers.

Establishing Distribution Channels

Effective distribution is critical for market penetration. Identify and establish reliable distribution channels that align with your business model. Options include:

Direct Sales: Selling directly to consumers through e-commerce platforms or physical stores.
Distributors and Wholesalers: Partnering with established distributors to reach a broader audience.
Retail Partnerships: Securing shelf space in retail stores or collaborating with online marketplaces.

Each option has its pros and cons, so choose the one that best fits your business goals and resources.

Financial Planning and Funding

Entering the U.S. market requires significant financial investment. Develop a comprehensive financial plan that includes:

Budgeting: Estimate the costs associated with market entry, including marketing, distribution, legal fees, and operational expenses.
Funding Options: Explore funding options such as venture capital, angel investors, or business loans to support your expansion efforts.

Sound financial planning will ensure that you have the necessary resources to sustain and grow your business in the U.S.

Networking and Building Relationships

Networking is a powerful tool for success in the U.S. market. Attend industry events, trade shows, and business conferences to connect with potential partners, customers, and investors. Building strong relationships can open doors to new opportunities and provide valuable insights into the market.

Conclusion

Entering the U.S. market is a challenging yet rewarding endeavor. By conducting thorough research, ensuring compliance, building a strong brand, adapting to local preferences, establishing effective distribution channels, and planning financially, international entrepreneurs can successfully navigate this dynamic market. Remember, persistence and adaptability are key to achieving long-term success in the U.S. market.

Frank W. Buonanotte is an experienced entrepreneur and business consultant with a proven track record of helping businesses expand internationally. With expertise in the U.S. market, Buonanotte provides valuable insights and practical guidance to aspiring entrepreneurs and small business owners. Contact: Frank W. Buonanotte, Illumination Consulting, FrankB@IlluminationConsulting.com, 800-619-3734.

Business Start-Up News: The Best Ways To Stay Competitive In A Busy Market

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August 13, 2024

Starting a business can sometimes feel rather overwhelming. As a business owner or manager, you know that you are good at your job, namely running operations and keeping your team motivated, all internal factors. but when it comes to external factors, especially sizing yourself up against the competition and trying to gain a competitive edge, that’s where things can get a bit hairy for managers and owners, as it’s not their forte. Many people start businesses because they are passionate about something or think they do something very well, however, the idea that there are others who do it just as well, does not always come to mind for them, which is where trying to stay competitive enters the stage.

This article aims to shed light on the best way for start-ups, those new to business or the industry can manage other competitors in the field.

Do A Product or Service Analysis.

The best way to see how you are fair against your competitors is to find out how your products and services do in comparison to theirs. The nice thing about this digital age is that you can do almost all of your scouring online, especially if you use handy competitive product analysis tools that give you the chance to see the figures behind how your product is doing. It’s a great idea to take this step seriously, especially if you are only in the first few months of your business, as it will give you a good idea of your trajectory in comparison to other establishments.

Have a Unique Selling Proposition.

If you’ve ever done even just one course in business, you will have heard the term USP, Unique Selling Proposition, more than once. Just as the name implies, this is the thing that makes your business special and stand out from the rest. It’s not easy to create a USP, which is why many businesses fail as they can’t find anything that makes them stand out. Trying to identify yours right at the beginning of your business journey is a great step forward.

Offer Excellent Customer Experiences.

Although it’s hard to listen to everyone and make sure that each of your customers feels heard and seen, offering excellent customer experiences is a great way to stay ahead of your competition. You see, the big mistake that many businesses make is that they only think about what they are doing and now how that is landing with people. The steps your business takes are important but they are not more important than how your customers feel about your products and your ethics. You need to make sure that your clients always feel comfortable with your business and that they feel as though you are putting their dreams and desires first. Even if you can’t do it every time, aim to.

Create a Strong Brand Identity.

One of the best ways to ensure that your business stays competitive is through creating a strong brand identity. This allows your business to sail far wider than any of your competitors, as no one can compete with an identity, as it’s your core. Therefore, the first thing you are going to want to do is create an identity in general. Find something that speaks to you and that can be represented in your business. For example, if you own a granola store, you might say that your identity is sourcing only local products within a certain radius and supporting sustainably wheat harvesters. Then, any other granola business that isn’t sustainable or ethical, will not be able to compete with you, as they simply won’t be offering the same things as you.

Also, a good point to tie in here is emotion. You need to try to bring an emotional spirit into the brand, something that makes the people who purchase from you emotionally tied, as this will increase your chances of staying competitive.

Be in the Know About Your Competitors.

The reason this one is mentioned last is that you should focus on all other things before looking at your competitors. You should not really be concerned with what others around you are doing, you should rather just think about how well you are doing and stay in your lane. Rather use your energy to improve your business instead of using it to see what others are doing. With this being said, it does not hurt to look around a little, as long as it does not intimate or influence you. You can always look and see what your competitors are getting up to but take it all with a pinch of salt, as you are not really in their business, so you never really know.

Enjoy the Experience.

As you can see from the above, there are many different ways that you can engage in staying competitive. The one thing you should remember though, is to have fun with it. You have worked so hard to get to this point, to be at a place where you have your own business, do not waste your time looking at unimportant things. Spend the right amount of time looking internally, identifying what makes your business special and then move on. These are the best tips to use when embarking on this exciting journey.

Overcoming The Top Challenges Of Being A Newly Appointed Leader

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August 12, 2024

by Richard Cogswell, author of “The Cultural Sales Leader“

Stepping into a leadership role for the first time is an exciting yet daunting endeavor that involves navigating a myriad of challenges. Understanding these challenges can better prepare new leaders to tackle them head-on.

Here are some of the primary hurdles faced by newly appointed leaders:

1. Lack of Training.

Many new leaders find themselves in positions of authority without having received any training at all. The idea that ‘leadership is innate,’ is very much alive and well, in spite of this notion being myth busted through numerous works and studies. Leadership requires a distinct set of skills that are often not covered in traditional roles or education. Effective training programs can bridge this gap, but in their absence, new leaders must proactively seek learning opportunities through gaining active feedback, mentorship, self-study, and practical experience. Without proper training, leaders may struggle with re-calibrating themselves to leading as opposed to being part of the team.

2. Managing Yourself.

New leaders must cultivate self-discipline, EQ, and time management skills. But it is so much more than this. New leaders must be conscious of the emotions they are feeling, especially negative ones, and how these may be holding them back on their leadership development and journey.

Try in these circumstances to identify and discern the reasons why you are feeling what you are feeling. We can all be our own worst critics, so check on your confidence levels and especially how unkind you are being to yourself. Remember, the stories we tell ourselves are a way of programming the mind. In a new role, you will need to be cognizant of these new inputs and the effects they may have in a way you never had to consider before. Ignoring and pushing on is not a recipe for helping to grow your leadership capability. The ability to remain composed under pressure, make unbiased decisions, and reflect on one’s actions critically is essential.

3. A Lack of a Plan.

Entering a leadership role without a clear plan can lead to aimlessness and inefficiency. Launching into the role without first analyzing your business and what has been going on before is unlikely to bring long term transformational change. A strategic plan provides confidence as well as direction, and sets the foundation for achieving long-term goals. New leaders must invest time in understanding the organization’s vision, mission, and objectives to formulate a coherent plan. This plan should include short-term and long-term goals, actionable steps, and measurable outcomes. Without a roadmap, leaders may find it difficult to prioritize tasks and motivate their teams. Also remember not to be wedded to the previous ways of approaching your market.

4. Trying to Create a Vision, Mission, and Purpose.

One of the key responsibilities of a leader is to articulate a clear vision, mission, and purpose for their team. This includes sharing that vision in a compelling and easily digested way. This involves defining what the team stands for, what it aims to achieve, and how it plans to get there, including the expected behaviors that are being built as part of an explosive, collective effort. New leaders often struggle with this, particularly if they are inheriting an existing team with established norms. Crafting a compelling vision requires a deep understanding of the organization’s goals, current go to market, and the ability to inspire and align the team with this vision. It’s about creating a sense of purpose that drives motivation and commitment. It is about creating followership and gelling people to your defined focuses. Remember, behaviors create culture, leading to results.

5. Communicating with Management.

Be conscious that your relationship with management is changed and that communication is now ever more important. Effective communication with higher management is crucial for new leaders. First-time leaders need to ensure they are conveying their vision, expectations, and feedback constructively. They must report progress, seek guidance, and align their team’s efforts with the broader organizational goals. This requires clarity, transparency, and the ability to present information concisely and persuasively. Miscommunication or lack of communication can lead to misunderstandings, misaligned objectives, and diminished support from higher management. Building strong relationships with superiors through regular updates and open dialogue is essential. It is important to become the voice and the advocate for your enterprise not only externally, but internally as well.

Dealing with Difficult Folks.

Managing difficult team members is one of the most challenging aspects of leadership. Conflict resolution, addressing performance issues, and maintaining team harmony are critical skills. New leaders must develop strategies to handle difficult personalities and situations effectively, ensuring that such issues do not disrupt team dynamics or productivity. This often involves active listening, empathy, and the ability to enforce rules and standards consistently. Understand also how you are showing up and how you are coping when dealing with those that challenge you.

Richard Cogswell is a people-first sales leader and organizational team builder who firmly believes that people, vision, values, and behaviors are the foundations of winning sales cultures. He has held multiple senior sales leadership positions across various industries, working within EMEA, the United States, and APAC, and has experience with both startups and listed multinational companies. More information at www.richardcogswell.com.