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How Would You Invest S$10,000?

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It’s not a very big amount, but I asked three people – an entrepreneur and two investors – what they would do with $10,000 Singapore dollars in these economically-challenging times.

Independent consultant Natasha Golding, of The Right Words, says all the negative news of bank collapses makes her so nervous she’d use the money to clear all my personal debt or pay off a chunk of her mortgage.

A more entrepreneurial option, she thinks, is to invest in a cheap but stylish boutique hotel in Hanoi. “Bangkok has several such places but I’ve not yet found any in Hanoi. Personally I like staying in them and business-wise they make a lot of sense. I’d want to invest in a Vietnamese business which has vision, business sense and some other money, (after all) 10K isn’t that much,” she says.

Another idea Golding has which she can invest the money in is a “What technology do I need?” website. This service would help you work out exactly which devices, laptops, PDAs, mobiles, etc., are the best for you based on what you need to be able to do. “You’d tell it: “I want to check emails on the go, type using a full size keyboard and not carry anything bigger then a box of chocolates” or “I want the latest thing everyone’s talking about”. It’d tell you what your options are, how much they’d cost and it’d link you to user reviews. It’ll be clever enough to suggest using multiple devices to achieve your needs, or low-fi solutions like carrying a notebook.” She says the 10K will help pay for some serious research which can form the basis of a business proposal to investors.

Jeffrey Paine of QuantitatiVC advises anyone to invest the money in a new business with partners or start their own business, preferably a high-tech business or one in the mobile space since startup costs can be pretty low.

“I will not invest in publicly traded stocks unless I know the company very well, for example knowing the industry inside out, have talked to the company’s customer base AND to be close to the management team – including knowing who the CEO’s wife is and where she does her nails,” Paine half-jests.

Another option, he says, is to invest in someone else’s startup and just forget about the money since it is capital you are willing to risk losing. “The upside is way more than what a stock market can bring you; it can also be fun. The problem in Singapore is there are not many such early stage deals that can give you a 7X return in 12 months ala del.icio.us,” Paine says.

Nicholas Chan of business incubator Azione Capital would use the money to expand his operations, including looking at niche areas in modernizing current brick and mortar businesses, set up an automated online trade of unique Asian products to Europe and the US, or fund consulting work with companies within the Southeast Asia region.

“Assuming I have unlimited knowledge, connections and capabilities but still (have to work) within the 10K cap, I would look into R&D into exploring enhancements on some fundamental or primitive sources of energy.” Otherwise Chan will just plonk the money into forex and commodities, use the money as bridging loans to a small business or put the funds into a friend’s trading company.

I’d invest in a startup if I had S$10,000. What would you do?

Time For Toilet Talk

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Jack Sim, founder of World Toilet Organization. (Jim Orca, TIME)
Jack Sim, founder of World Toilet Organization. (Jim Orca, TIME)

Jack Sim, a largely forgotten son of Singapore, is far more famous outside of our country than within. The social entrepreneur and founder of the World Toilet Organization was recently recognized and lauded in TIME magazine’s Oct 6, 2008 Heroes of the Environment special report.

We’re proud of you, Jack. We want clean toilets, and we want more of them!

DMFest 2008: A Spirited Pre-Event Discussion On User-Generated Content

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I was invited to a pre-event session for the Singapore Digital Media Festival 2008 by the kind folks of PR outfit Text100, where I had the opportunity to meet some of the festival’s speakers and panelists such as Muvee COO Philip Morgan, Ultimate Video FX director Stefano Vergilli, Seesmic Flex developer Hu Shunjie, as well as the creative director and co-founder of Magma Studios Chris Jones. Also present were familiar faces and friends in Singapore’s social media scene – Walter Lim, Daniel Tsou and Chinmay “NTT” Pendharkar of Tech65.org, Benjamin Koe, Coleman Yee, Bernard Leong, and fellow TDMer Andrew Peters.

After an introduction by Ivan Ho and Anthony Fu from the DMFest organising committeee, we launched into a discussion on the state of user-generated content (UGC) in Singapore. With the quality of the people present – panelists and media socialists alike – we were in for an extremely fun and intellectually-stimulating debate.

Here are some of the points that were raised:

– Proliferation of technology and tools allows the the creation of UGC on a scale like never before i.e. machinima.

– Opportunities for collaborative projects between traditional media owners and the social media can lead to great content.

– Still too much noise, and too little signal: for every UGC gem that has commercial or viral potential, thousands of others fade into oblivion.

– It’s by far easier for traditional media companies to adopt the tools and methods for creating UGC than for independent UGC-developers to find a revenue model.

– It’s a free market. Freemium models can exist, but by-and-large users in Asia and Singapore will not pay for content.

– Too much fixation by companies and media buyers on quantity rather than quality when it comes to measurement i.e. how many views on YouTube.

DMFest 2008 will take place in Singapore on 30 and 31 October, and promises a showcase of thought leaders in the digital media world. If it’s going to be anything like the discussion tonight, DMFest will be a blast.

dmfestdmfest

A Big Hello To Patrick of EnterVenture.com

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Here’s a shout-out to Patrick Cushing who writes at NYC-based EnterVenture.com, for counting my blog amongst the sites to follow on entrepreneurship and startups in Asia.

It’s heartwarming to find like-minded people around the world who share a similar passion, and also a testament to collaborative social media tools that allows us to connect with one another.

Salesconx.com – Good Ol’ Fashioned Sales Leads, Virtually

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salesconx

Sales is a key function in any company, and SalesConx.com CEO Evan Sohn believes that his company can help other small to medium businesses strive for better results in this area.

SalesConx.com is essentially an online marketplace for sales leads and referrals, somewhat like Leadvine.com (which we recently featured). However, instead of crowdsourcing various leads of sorts – sales, recruitment, partnerships etc – from the entire community at large as Leadvine.com does, at SalesConx.com you get sales leads from qualified sales experts to reach targeted decision makers from a wide range of different industries. These “selling experts” undergo a stringent selection process by SalesConx.com – applicants require at least three years of sales experience and have to be invited by a current member – before they can join, which ensures the quality of leads you get.

A qualified introduction to a prospective buyer, partner or investor is priceless, especially if it’s made by someone who’s worked with them directly before. Heck, it’s way better than cold-calling for sure. Think of SalesConx.com as a virtual throwback to good old-fashioned referrals and networking, in an online sort of way.

Users place a listing on the site, and determine the price for an introduction to a potential prospect for as little as US$50. They only pay upon completed transactions – there are no subscription, maintenance or licensing fees of any sort as a SalesConx.com member.

“As a small business owner, head of sales and marketing finding the decision maker and actually getting in front of the decision maker has always been a challenge. While it is very easy to find the name of the decision maker, getting a meeting with the client is another story,” says Sohn. “There was a time when a salesperson was at the heart of every transaction.

“E-commerce, online transactions and inside sales teams have for the most part disintermediated selling professionals from the overall process.”

Sohn believes that sales has always been about building relationships and delivering value to the client, and the revenue and commission elements should always come secondary to delivering quality and consistency. “I felt that if we could bring (sales professionals) back into the fold and capitalize on their experiences that we could deliver incredible value to our clients.”

“We are consistently adding features to our site and processes to our operation that improves are entire value chain.”

SalesConx.com came into the media limelight late last year and early this year, where it was featured in Fast Company (story), CNET (story), VentureBeat (story) and KillerStartups.com (story). Sohn says one of the key lessons he learnt from his previous ventures in Brainchild, Informedix and Omnipod was to surround himself with great people – a great board, a great management team, great partners and great employees. Sohn’s CTO, Nicholas Dinatale, worked with him years ago at a previous venture. “His business sense and keen understanding of small business needs and online e-commerce were essential elements for the business. The rest of the team at SalesConx are energetic, enthusiastic and bright young people with limited experience but incredible winning attitudes,” Sohn shares. SalesConx also attracted the founders and investors of Gerson Lehrman including Mark Gerson, Thomas Lehrman as well as serial entrepreneurs like Jeffrey Stewart.

Sohn agrees the economic climate looks bleak at the moment, and believes the best way companies can weather the storm is to grow revenues, contain cost and increasing one’s productivity. In a difficult market such as the one we are in, Sohn says, sales become even more critical and clients go to them seeking to improve their productivity by gaining access to their target decision makers.

He’s optimistic about SalesConx‘s future. “We are adding new selling experts every day as companies around the country are reducing their sales forces.”

SalesConx CEO Evan Sohn
SalesConx CEO Evan Sohn

Hibernater.com – An Idea Out Of Cold Storage

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Sometimes it’s good to revisit an old idea. That’s what Chua Khim Teck, founder of Hibernater.com, did when he took an idea he was working on when he was still in school and gave it new life.

Hibernater‘s concept is simple – it allows user to put their work states into ‘hibernation’, a process which allows them to save their work profiles, such as documents and the websites they have been surfing on with and resume the profiles with one simple click on a different computer or work station.

“I was thinking for a final year project back in Ngee Ann Polytechnic in 2003-04 and I thought about what I need to “routinely” do everyday for my work. I realized that saving and resuming my stuff when I was about to log off the computer was quite a hassle to me.” He says people he initially spoke to were against the idea, since most people carried laptops. “But I held on to the fact that a lot of people in this world do not own laptops like we do, such as those in less-developed countries. Even for people who own laptops, there are several disadvantages to bringing the laptops everywhere we go, such as losing the laptops and the additional load of carrying a laptop around,” Chua explains.

After graduation, Chua and his team mate Thien Rong tried to develop Hibernater into a commercial product, but they were forced to put their plans on hold when they were drafted for National Service. Hibernater was, ironically, left in hibernation for more than two years as they served out their military service. When they finally left National Service and entered Nanyang Technological University, they rebuilt Hibernater with newer techology and submitted it for the 2007 Microsoft Imagine Cup. They didn’t manage to enter the finals, but Hibernater received great feedback from some of the judges.

Soon after, the team met Nicholas Chan from Azione Capital and managed to secure some funds. “There’s a huge silent majority market that is still sticking to desktop-bound applications,” says Chan, founder of the privately-held business incubator, who sees Hibernater operating in the vast majority of Asia which is still under-served by IT. Chan thinks Hibernater will be most effective in serving consumers “at the bottom of the pyramid” as it allows multiple users to share a single computer and yet provide each of them a private “virtual space”. “Besides,” Chan says, “I was impressed by the Hibernater team’s great attitude and humility.” Hibernater received from Azione Capital a seed funding S$62,000, which included S$50,000 from the Media Development Authority of Singapore (MDA)‘s iJAM microfunding.

Hibernater announced its beta launch in Sep 2008. One of the challenges they have is in improving Hibernater‘s user interface. “It is important to have a user-friendly interface so that users can easily use the service,” says Khim Teck, but he shares that improvements are in the works. “We will be adding more support to as much applications as we can, and more enhancements to the interface will be done. More storage, over the web Hibernation, and so on,” Chua says.

Chua Khim Teck of Hibernater

Chua Khim Teck of Hibernater

Freelancezone.com.sg – Name Says It All

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First there was Jorbb.com – which we recently featured – and now Freelancezone.com.sg. It seems that casual job sites in Singapore are sprouting out of the ground like mushrooms after a downpour to challenge traditional print classifieds.

Launched in early July 2008, Freelancezone.com.sg is owned by e-commerce company Dovalize Pte Ltd and provides online tools for freelance service providers and potential employers to find one another. Freelancers can list their services on the site where service buyers can search and contact the service providers. Freelance service buyers can also post job ads and receive the application via job bids or direct contact from service providers.

According to Freelancezone.com.sg, the site has attracted more than a thousand freelancers from Singapore and Malaysia within the first three months of its launch, signing up under various industries such as account and finance, admin and human resource, information techology and web development and education and training.

It’s hard to identify Freelancezone.com.sg‘s unique selling point, but I guess another job site in Singapore won’t hurt considering the economic outlook.

ShowNearby.com – It’s All About Location, Location, Location

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shownearby

Online location-based information services are all the rage now with Singapore-based startups, and one of the more recent to emerge is ShowNearby.com.  Launched in March this year, it adds a twist to the usual directory-like business information and mapping features by incorporating social networking features for a difference.

Like other similar services such as fellow startup Gothere.sg or former incumbent Streetdirectory.com  – until its recent legal woes with the Singapore Land Authority – you can search for places, map information, directions and even calculate distances on ShowNearby.com. What sets it slightly apart from the others is that ShowNearby.com also works on a user-generated basis. Register as a user, and you can contribute comments and reviews of places, services and anything else interesting of note which are then added to their database. Photos and comments can be tagged to locations, and you can even search for people around an area, such as your neighbourhood. You can create events for friends and relatives or attend any event you’re interested in.

Its revenue model focuses on providing targeted and relevant proximity-based advertising to businesses. ShowNearby.com was founded by 25-year old Douglas Gan, an eight-year veteran in the Internet business. Douglas previously founded web hosting companies Purehostings Internet Solutions and OhGenki.com, which he has successfully sold off to Skydio.com and RobertJSteiner.com respectively.

It’s interesting to note that despite their fewer resources, startups such as ShowNearby.com and Gothere.sg are able to provide online geo-based location services that far supercedes the pathetic StreetMap@Singapore mapping service from the Singapore Land Authority.

For more information on ShowNearby.com, contact ask at shownearby dot com.

The Great Book of Ideas

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fredrik haren and the idea book

Fredrik Härén holding The Idea Book.

Which book:

1. To date sold 150,000 copies in the author’s home country of Sweden,
2. Sold 3,000 copies in a month in Iceland (which in a country with a population of 300,000 makes it one for every 100 Icelanders),
3. Will be translated and launched in Iran, Sri Lanka and Laos before it hits the United States, France and Germany,
4. Was launched tonight in Singapore?

Fredrik Härén’s The Idea Book, that is.

Launching the book in the biggest bookstore in Singapore would have been the most logical thing to do, but that would have been out of character for Fredrik Härén – he’s one who’ve always tried to do things different. Instead he picked probably the smallest one – local independent bookstore Books Actually, which is tucked away in a quiet corner in Ann Siang Hill for his launch.

“We try to make (the book) different, sell it different(ly), and get people to use it in different ways,” Fredrik says.

The Idea Book is a combination of a motivational book on creativity and a notebook.  Fredrik shares that only 10 per cent of his book’s sales come from bookstores – the rest are sold directly to companies and organisations. The reason, he says, is quite simple. Companies have a very small budget for buying books. On the other hand, they have huge stationery budgets. So by positioning the unique duality of his book, he’s been able to convince many companies to buy it for their staff. He’s already sold 1,000 copies to a statutory board here in Singapore.

It’s one of those ideas that Kenny Leck, the owner of Books Actually, says “we’d wish we thought of but he beat us to it”.

Fredrik’s just moved to Singapore and the reason, he says, is because he’s going to set up base here and translate the book into more than 100 languages – such as Korean, for example. He’s on the lookout for people who are excellent translators who are passionate about books, so if you’re interested you can contact him at fredrik dot haren at interesting dot org.

MindMeister.com – Sharing Your Mind(Maps)

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mindmeister

Mindmeister.com is an amazing online collaborative mind-mapping tool that allows for multiple users to create and share mindmaps with one another. Integration with Skype makes this service even more powerful by allowing for real-time conversation and idea-sharing. It’s no wonder Mindmeister has won various awards including being one of Red Herring Europe’s Top 100 Startups in 2008.

mindmap

Looks like I’ll be using this quite often (it’ll help to somewhat overcome my short-term memory).

Thanks to Ronnie and Pierre bringing Mindmeister to my attention!

Ideablob.com – Sharing Ideas Makes The World A Better Place

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ideablob

Being called a blobber doesn’t sound particularly flattering, but that doesn’t seem to bother the more than 70,000-strong community on Ideablob.com. The small business owners and entrepreneurs on the site are simply glad to find a place where they can share feedback and advice, bounce ideas off each other, and generally encourage one other along. There’s also an added incentive: Every month, the community votes on the best idea and the winner gets to walk away with US$10,000 to help their idea grow.

Started in 2007, Ideablob.com was the brainchild of Advanta Corp‘s Chief Innovation Officer, Ami Kassar. He was at the Kinnernet conference in Israel and chanced upon an animation from a young Israeli artist, Michal Levy. “I was blown away by her work. I thought to myself, if she had a place to bring her ideas and work to the masses, a place where she could find just a little bit of support and some capital, she would take off. That’s when Ideablob really took root,” says Kassar. Today Michal heads the creative marketing team at the Draper, Utah-based Advanta.

Ideablob currently has over 4,000 ideas contributed by small business owners and entrepreneurs from all over the U.S. Each idea gets an average of four comments or other forms of feedback. Its membership is growing at a rate of around 13 per cent every month.

Kassar denies that Ideablob is a commercial tactic to tap on the potentially lucrative small business and youth market, and to position credit as an option for entrepreneurs raising funds for their venture. “Ideablob is about helping entrepreneurs. I’m lucky to work for CEO that sees the value of Ideablob not as a way to tap into the youth market, but as a real tool that entrepreneurs can use,” he insists. “If people become more aware of Advanta through their Ideablob experience that would be fine, but that’s not what drives our efforts.”

Regardless of its intent, the response to Ideablob has been, in Kassar’s own words, ‘awesome’ and ‘remarkably well-received’. The site even won the People’s Choice Award at DEMO in 2007. Advanta has given US$10,000 each to 11 deserving winners to date. One of the most recent winners, Jessica Rauch of Michigan, proposed The Generation Project to revolutionise educational philanthropy by allowing community members to share their personal passions with K-12 students in low-income areas. Rauch is but one of thousands of “blobbers” who thrive on sharing, creating and supporting ideas.

“As I travel the country, it is really satisfying to meet people at conferences or small events that we host. They all have different stories of how they were able to connect and grow their idea through their experience on Ideablob,” says Kassar. “I just learned that a past finalist just sold his idea for $20,000.” Other blobbers talk about gaining more exposure, clients and support.

“It’s very cool to be a part of helping entrepreneurs connect and grow their businesses.” They are continually looking to refine and grow the site, although there are no plans to extend Ideablob worldwide.

“I would like to see small businesses owners more easily achieve their goals. That is really my focus. Starting and running a small business is a tremendously hard and rocky road. At the same time, small businesses are truly the heart of our economy,” muses Kassar. “Ideablob is meant for those people.”

“Only a few will win the contest, but it is so much more than that. It’s about getting feedback, advice and exposure for your business or idea. If ideablob makes it a little easier for entrepreneurs to succeed, I won’t rest on that, but I’ll know we’re moving in the right direction,” Kassar adds.

Kassar spearheads not only Ideablob, but also Advanta‘s KivaB4B project, an initiative which encourages small businesses owners in the U.S. to support entrepreneurs in developing countries through online micro loans lender Kiva.org. He says he is constantly mulling over their next big project.

Ideablob is just the beginning.”

Claytorial – Turn Your Ideas Into Clay

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claytorial

When newly-launched mobile services startup Tagga.com was looking for a way to explain its text messaging services to customers and investors, it turned to fellow Vancouver-based Invoke Media for advice.

Tagga.com described their concept and used big, scary words like ‘mobile bookmarking’, ‘optimised microsites’ and ‘white label sms campaigns’. The folks from Invoke Media understood them — but the creatives also knew that some consumers would not, and so made them a Claytorial.

clay example

A Claytorial is an animated video that uses colourful clay shapes to tell a story. It’s a simple, visual way to explain complicated ideas and in Tagga.com‘s case, it turned out to be a perfect communications vehicle. Check out Tagga.com’s Claytorial.

Invoke‘s Claytorial generated a tremendous amount of organic traffic and PR for Tagga.com. Invoke‘s creative team really helped us to distill our message and create a fun and clear method to communicate our business to a broad audience. We use the Claytorial to explain what Tagga.com is all about to new site visitors, potential partners, customers and financiers,” says Tagga.com‘s CEO, Amielle Lake.

“More often than not, we are asked, ‘Who made this for you?’!”

Claytorial is not a free service, however: the duration of the video and the quantity of animations effect the end price of the project. But if you’re looking for a simple yet fun way to communicate your product, idea or service, you could do worse than to turn them into clay.

Singapore Best Place For Starting A Business – Again

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The World Bank’s “Doing Business 2008: Comparing Regulations in 178 Economies” ranked Singapore as the No.1 country for doing business for the second year running. Singapore topped the charts for indicators such as “Ease of Doing Business”, “Employing Workers” and “Trading Across Borders”, as well as coming in 2nd for “Dealing With Construction Permits”, “Protecting Investors” and “Closing A Business”.

An interesting fact – In 2008, Singapore had 13 registered businesses per 100 people.

Hibernater Announces Beta Trials

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hibernater

Local startup Hibernater today announced the beta launch of its virtual service which allows users to save and resume work profiles at any computer with just one click.

Those who’d like to try the service can register their interest  by emailing invitation at hibernater dot com for invites.

It currently supports IE and Firefox 3 on Windows platforms but not OS X.

LeadVine.com – Sharing Leads Made Easy

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leadvine

Sometimes it pays to talk to your competitors. In Allan Margate’s case, talking to his competitor led to them founding LeadVine.com together.

In 2002, Allan Margate, the founder of WageExchange.com, was tired of cold calling customers without any success for the accounting temp agency he had started. One day his business partner Bobby got a lead through a contact about a company who needed accounting help. They landed the client, and paid their contact a 20 per-cent cut in finders fees. Another contact Bobby met at a barbeque got them even more business. They gave that contact a 10 per-cent fee. Altogether Bobby and Allan gave out more than $25,000 in finders fees to contacts who had the right information on sales leads at the right time. Allan realized they were on to something, but he couldn’t figure out the specifics to facilitate transactions and work out a suitable business model.

Four years later, the emergence of suitable web technologies enabled Allan to put a business model together. “I thought of the idea for LeadVine in 2002 but was not serious about starting the site until 2006,” Allan said. “I contacted several friends and acquaintances to help me build the web site but I could not find anyone who was interested.”

Desperate, he decided to take the unprecedented step of cold emailing a competitor of WageExchange.com for help. Ben Thomas was the founder of SalaryScout.com and someone whom he had never met. “(But) I always liked his site’s user interface.”

Allan and Ben soon learned that they had a lot in common.  Both were Sarbanes Oxley auditors, both started a salary website, both loved starting companies, and both enjoyed photography. Ben liked the idea of helping companies easily find qualified sales leads and helping people with information make easy money, and the two competitors quickly became allies.

Of course, since they’ve never met each other it did take them a while to get to know each other and discuss the specifics of the company. After a year of work the site went live. “Our greatest success is being able to work together and execute our business plan. We were complete strangers who never met but due to the love of creating something new and belief in our business plan, we were able to succeed.”

LeadVine lets anyone post a sales lead you are looking for, list a referral fee, and then basically let the community act as an extended sales force. Allan shares how the site help make the sales process more efficient. “Every day there are people who come across sales leads but do nothing with that information. LeadVine changes that by making that information valuable to someone else,” he said.

Allan and Ben plan to grow the site by working on our marketing, increasing its membership, and slowly releasing improvements. “Right now we are thinking about future improvements.  Our challenges have been to clearly and concisely explain the concept of our site because it is a relatively new idea, get the word out about LeadVine, and to increase our web traffic.”

For more information, contact Allan at allan at leadvine dot com.

Guest Blogger Finder – Bloggers Finding Bloggers

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guest blogger finder

Tom Schmitz recently dropped me an email to announce his newly launched Guest Blogger Finder, a directory or database that matches bloggers with guest blogging opportunities. Not sure what that means? Essentially it is a free service that matches bloggers with blogging opportunities, and designed to help people find talented bloggers that readers want to read.

There are two aspects to Guest Blogger Finder. If you’re a blogger looking for blogging opportunities, you can sign up as a guest blogger and join the email list of writers. On the other hand if you’re looking for guest bloggers, you sign up with guest blogging opportunities to submit an opportunity to be added to the email blast. Tom emails available opportunities periodically to the guest blogger database.

“I started Guest Blogger Finder after trading a couple emails with Peter Shankman of Help a Reporter Out. Being a social media consultant, I know that lots of people want to include guest blogging on their own sites but are not sure how to reach beyond their personal networks to find experts. I realized that the HARO model could help,” Tom explains.

Personally, I think that Help a Reporter Out is a lot useful than Guest Blogger Finder. Maybe it’s my PR background, but I reckon there are far more reporters and publicists trying to reach one another as opposed to bloggers looking for opportunities (or vice versa). This tedious manual process can also be simplified by some talented code monkey, making the search for guest bloggers or blogging opportunities a lot easier.

However if you’re looking out for bloggers or blogging opportunities, do check it out.

To find out more, do contact Tom at tom at guestbloggerfinder dot com.

When Crowdsourcing Goes Wrong – Stylis? Connexis?

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fusionopolis

Fusionopolis

Crowdsourcing, a term first coined by Jeff Howe in a Wired magazine article in June 2006, describes the trend of leveraging the masses to do something that was traditionally done in-house by a business or outsourced to contractors. It’s a favourite if tired buzzword, still often used by journalists and writers when waxing lyrical on how businesses can take advantage of new Web 2.0 technologies to solicit ideas and opinions.

Crowdsourcing can be a tremendously useful way to engage a greater audience. Not only can they help you to define your product or service, in many cases it can even help you drive down business costs. The Wired magazine article gave a great example of how a museum chose to purchase stock photos taken by amateurs instead of going for ones taken by a professional, thereby saving hundreds if not thousands of dollars.

But it can also go horribly wrong.

Recently JTC Corporation ran a nationwide competition to name 10 new buildings in Fusionopolis, a site identified as Singapore’s key science, technology and media hub. Entries would be judged by a panel of six experts from education, media and other industries.

This is the shockingly poor result. A building called Connexis? Stylis? Symbiosis?  If these were supposedly the best of the lot, either the judges were drugged out or the quality of entries had been disastrously poor. Ironic, considering all the innovation and creativity that is expected to ooze of out the high-tech hub.

It’s perfectly fine to solicit feedback from the public, and I’m all for competitions. The greater issue here is the impact on branding. These ten buildings are going to last many decades, and unfortunately now they’re saddled with names that are unpronounceable and meaningless to most Singaporeans.

My sympathies for the poor cabbies, and their passengers, headed for Fusionopolis.

Desperately Seeking Sponsorships – A “How-To” Guide

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I get a lot of sponsorship requests at work.

The ones I receive run the whole gamut from being absolutely atrocious to bloody brilliant, but most of them fall in that big gap called boringly mediocre.  Out of every ten requests I get, I tend to forward around three to my marketing colleagues for their consideration. Of those three, I usually recommend only one.

The rest gets ignominiously junked in my trash, both virtual and real, unworthy of the paper and kilobytes they were written on.

The sad thing is many of these proposals come from small businesses, and it can get heart-wrenching to turn them down. While I can’t close an eye at my workplace while assessing these proposals, I can certainly share my five years experience of assessing sponsorships to help entrepreneurs hone their sponsorship proposals so that their ideas stand a chance to see the light of day:

1. Do Your Research, Don’t Embarrass Yourself

This may seem obvious, but you’d be surprised how many people don’t research on the companies they are seeking sponsorships from.  Did you bother to find out what my company’s corporate social responsibility programs focus on i.e. sports, music, the fight against cancer? Do you even know what the last few events we sponsored were?

And for goodness sake, understand our business needs and product portfolios. I’ve ever had someone call me and say, “This event will make a fantastic branding platform for your (insert competitor’s product name here)”. You’ve probably guessed my response. She’s never dared to call back since.

2. Be A Sniper, Avoid The Shotgun Approach

Pull the trigger on a target which you have confidence of hitting.

So don’t, don’t, don’t try to shoot everyone by sending your sponsorship proposal to every single marketing contact you have in every company you know, just in the futile hope that they’ll respond. If you’ve done your research right, you should already have a list of brands and companies who may possibly be interested in what you have. If you know what you have won’t interest me, don’t waste my time. You’ll end up on my Blocked Senders list.

Also, if you’re going to shoot, aim for importance. Instead of telling me that “it’s a great platform for your brand”, tell me how your proposal can do wonders for my key, flagship product.

3. It’s Not You, Honey, It’s Me

Don’t fall into the “me” trap. Seriously, I don’t really care about you. Write your proposal from the premise of how it can benefit the sponsor. I don’t care how many visitors you plan to attract – tell me how many of those visitors you can help me convert to my brand or buy my products.

It’s funny how predictable how most proposals are – they start by telling me about their wonderfully great idea, and finally end off with the price tag. The ones that really catch attention, in my opinion, are the ones who present the price tag first and then tell me exactly what I get in return for it. See the difference in the approach?

4. Personalize, Customize, Individualize

Yes, for every different company you approach, you lazy bugger.

Plain vanilla proposals are the bane of every marketer, and ones guaranteed to end up in the trash bin. If all you’re doing is tailoring a template and changing the name of the addressee and company – shame on you. I’ve gotten one where they couldn’t even be bothered to fill in the “Dear _______”.

If you can’t be bothered to tailor your proposal for me, you can’t tell me in my face that you care enough to do right by me, the sponsor.

5. I’m A Marketer, Not An Academic

Great elevator pitches don’t only work for entrepreneurs seeking investment funds. Try it for sponsorships as well.

Sell me your idea in your one-page executive summary. If it doesn’t grab me by then, nothing else in that 256-page document will (because out the window it goes). I’m not obliged to read the rest of it.

So tell me in short, sharp sentences in your executive summary what your idea is, how much it costs and what I’d get in return. Yes, all in one page. And not in size 6 Times New Roman font either. The rest of the document serves only to justify my interest.

6. It’s Not A School Project, Or Is It?

Professional-looking presentation counts for a lot.

Use proper, readable fonts – Comic Sans MS is not proper – and real stock images (not ones ripped off Google Images). If you can afford it, get the proposal professionally printed. At the very least, print it on a color laser printer and have it properly bound. Anything less, and you run the risk of it looking like a school report.

Go on, impress me.

 

Twinity Announces Public Beta

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twinity

3D virtual world Twinity has announced its public beta test phase.

During this phase, Internet users can venture out and explore Germany’s capital Berlin, the first city to be rendered in the virtual world. Members can experience the city first-hand and visit sites like Brandenburg Gate to Alexanderplatz and Hackescher Markt, or enjoy virtual galleries, bars, and clubs, go shopping, meet new people, and even move in and furnish their own virtual apartments. Other international metropolises such as Singapore and London are set to follow in the near future.

Those who are interested can sign up at Twinity.

For more information, contact Andrew Peters at andrew at thepacificwest dot come.

Jorbb.com – Employment Goes Casual

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Jorbb

Local entrepreneurs must be seeing opportunity in rising unemployment rates during the current economic climate. First it was job-matching service Vawch.com, which we recently featured. Today we look at its similar online service Jorbb.com, officially announced last week.

Unlike other job search portals that focuses on executive positions, Jorbb.com concentrates on non-executive jobs for individuals seeking freelance, contract, part-time and casual employment.

Founder and Managing Director of Jorbb.com, Shen Heng, explains the reason behind the online service. “One day I chanced upon this handwritten notice outside a shop, seeking part-time sales staff. Further along, there was yet another sign looking for casual event promoters. How many ‘relevant hits’ do they get? The online job classifieds market is saturated with executive (jobs), but what about the part time, casual, temporary, freelance and contract job seekers? Where can they make themselves available for hire?” he asked. Jorbb.com was conceived to plug that gap.

The online job portal not only allows posting of resumes, but also photos, slideshows and video profiles.  A ‘Tag-A-Friend’ feature allows users to tag friends or employers in their profile page and ‘follow’ their latest successful job application or new jobs posted. Interestingly,  Jorbb.com is partnering fellow startup Gothere.sg for the latter’s transport and commuting data, an encouraging sign for the entrepreneurial scene in Singapore.

Restricting to non-executive positions may seem to limit Jorbb.com‘s potential, but Shen believes that there is still opportunity for growth. “In Singapore, over the last 7 years, there has been an increase of 13 per cent in contract/casual workers and NTUC has recently launched re-employment initiatives to bring people back into the workforce. I foresee that this trend will continue to grow, especially in 3 areas – 1. Retirees going back into the workforce, 2. Stay home moms/employed workers looking for multiple streams of income and 3. More students taking up part time work as better opportunities present themselves especially in the service sector,” he says.

Jorbb.com is not Shen’s first startup. He founded H1Studio, which provides design consultancy services in the areas of 3D visualisation and interactive media, back in the early 2000.  Shen put that business on hold to take up full-time employment and only recently re-established H1Studio and set up Jorbb.com.

“Some of (these full-time jobs) which were out of my professional training,” reveals Shen, who was trained as an architect. “I believe that it is important to gain experience and to be away from your comfort zone.”

Vawch – Job Recommendation Gets Social

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vawch

What do you get when you combine social networking and talent search?

If you said LinkedIn, you’re close. But I’m talking about Vawch.com. Founded in Singapore, Vawch is an online recruitment marketplace that combines the concepts of employee referral programs and social networks to help companies source for talent.

The premise is simple. Sign up as a referrer, and you can refer up to three of your friends for each job posting on Vawch by providing their names and email addresses. If a person you refer gets the job, you get a referral fee when that person completes three months into the job. Recruiters can post jobs on the site for free, and pay only upon a successful placement. There’s also a credibility rating for users to ensure the quality of their referrals.

“By offering financial incentives to individuals to vouch for their friends, companies can leverage social networks to take their referral programs externally and fill positions with qualified candidates that they might not have otherwise found,” said Benety Liew, co-founder and director of Vawch. “If there is match, it is a win-win for everyone, the employer finds the right candidate, the referrer gets rewarded and the candidate gets a new job.”

Liew acknowledged that Vawch‘s challenge – and the key to its future success – is to quickly expand its user base. “(The) more referrers, the stronger the value proposition we have to employers since it becomes more likely we’ll be able to fill their positions. From there it’s a positively reinforcing loop,” Liew said.

Since Vawch‘s referral process is non-invasive – there’s no need for users to provide confidential information other than the industry they’re currently working in – there’s a good chance for Vawch to grow. However, Vawch will somehow need to ensure that it gets quality leads from its user base. Users, on the other hand, do have to consider the possibility of a backlash if they over-commoditize the relationships they have with their personal networks.

Entrepreneurs: Think Beyond Product Or Service

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motorola razr V3

Remember this? The Razr made Motorola, but could also break it.

I’ve received quite a few questions from readers about their entrepreneurial ideas and I noticed a trend. There seems to be more questions that focus too much on a product instead of making a business work.

Lilis wants to make clay knick knacks for sale and teach children how to make them. Nurhafiz wants to set up a fashion streetwear label. My friend Mark Choon makes fabulous glass engravings.  In each example, they may a good product or service offering. The question that I have for them is if they have a plan that makes a plausible business.

A clear business plan is crucial for any business -traditional brick-and-mortar or Internet alike. Take Twitter for example. It’s a great product with a strong following, but most people agree that until it finds a clear revenue model (hoping for acquisition is not a dependable strategy) nobody in their right mind will call it a real business. Even big businesses aren’t exempt – Motorola, for example, banked too much on one product – its wildly successful Razr V3 – and has suffered for it.

Entrepreneurs can learn from this. Ask yourself these two questions:

1. Is my idea scalable? Can it grow, and how? For example, Mark admits that his glass engraving business is hardly scalable i.e. he can only sell as many as he can make.

2. Is my business sustainable? What happens if I lose my key supplier or customer? Will I lose my business if my product suddenly becomes outdated due to new techology?

Having answers to these questions can help you crystallize your ideas for a business.

PS: If you have more questions that entrepreneurs can ask themselves, do share with us here.

Expatriate Search Engine ExpatFinder Officially Launches This Week

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expatfinder

Interexpat Pte Ltd this week officially launched ExpatFinder, the world’s search engine for expatriates around the globe.

Incorporating search technology from France’s Exalead and Singapore’s Qweki, ExpatFinder addresses the needs of expatriates who require detailed and relevant information through its search and social community capabilities. It claims to be the first vertical search engine targeted at people intending to relocate or already living abroad.

Interested parties can contact Sebastien Deschamps at seb at expatfinder dot com.

Should I Give Up My Job And Make Clay Knick-knacks?

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“Hi Daniel,

I’m thinking of starting a pushcart with a friend, but have not done any detailed planning yet.

We are planning to sell some handmade knicknacks from clay, its targeted at kids and youngsters. We can have a small table to teach customers (children) how to make it themselves too. It will be something like those stalls selling colouring plates with coloured sands, or the colouring of gips(?) dolls.

Do you think there is a good business opportunity? And most probably what is the start up cost, like rental and manpower?

Is it possible to juggle the stall and office work? Both of us (are) currently working.” – Lilis

It’s great that you’re looking at starting a small business with a friend, but here are some things you may want to think about:

1. Revenue – You’re looking at two revenue streams – selling finished products and teaching children handicraft. With a pushcart you can do the first, but you’re unlikely to have enough space for the second. How much can you charge to cover the costs of raw materials, rental, your labour and hopefully make enough profit for two? I personally think this is going to be a tall order.

2. Business opportunity – Many people mistake a hobby for a potential business. Do you truly love making clay figurines, or is it just an excuse to get out of the daily grind? A business need to scale – hobbies don’t have to.

3. Juggling the stall and a job – There’s no way you can do this unless you only plan to open the stall on weekends. But doing this will be severely limiting. It also means that you’re not going to have much of a social life!

4. Friendship and business – Be very careful about mixing the two. I’ve heard too many horror stories of best friends turning into enemies over business partnerships.

My advice? Don’t do this unless you’re willing to stop your regular jobs and concentrate wholly on this. I’ve tried to juggle between my job and running a T-shirt business – it failed miserably!

What you can do, however, is this: start small. Take your capital and get raw materials. Create your clay products first. See how many you can create without getting bored so you can judge your production rate – and you can do this on your free time on weekends and during the night.

In the meantime, go around talking to pushcart operators who may be willing to carry your product and sell to them on a consignment basis. See how well it sells, and at what prices. As you refine your skill, judge for yourself how much of a business you can make out of this.

I hope this advice works for you.

Where Should I Locate My Fashion Pushcart Business?

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pushcart at bugis junction


“I am keen in starting a business in fashion clothes which caters to young teens and adults. However, I would like to rent a stall/pushcart/flea market space to test out the market first on weekend basis. Could you advise me on the ideal location? My budget for space rental is around S$70 per day.” – Christine

There is no magic location – and it also depends on how you define ideal. I can’t exactly tell you where to place your pushcart business, but I can tell you some general principles when looking for one. Here are some of my thoughts:

1. Branding – The location you pick has to do a lot with your product and how you want to brand your business. In fact, are you looking at having your own brand at all, or are you just going to be a pure retailer? For example, if you plan to create your own higher-end brand, you’re looking at locating your pushcart in a more upscale urban mall instead of a heartland one.

2. Customer targeting – You may already have a target market in mind – young teens and adults – but even within this group there are different segments. A young teen who is 14 wears different things from someone who is 25, and they also go to different places to shop for clothes. You need to look at what kind of clothes you plan to carry and who they target – and then pick your location accordingly to where these people will go. The typical 14 year-old hangs out at Heeren or Bugis Junction, as opposed to Paragon or the upcoming Ion Orchard.

3. Pricing – Price matters. It’s extremely difficult to charge high-end prices if you’re located at Jurong Point or Bishan Junction 8, not even for high-quality merchandise.

4. Budget – What do you expect your S$70 per day to cover? Many people make a crucial mistake when it comes to budgeting for their pushcart businesses. They fail to take into account that other than rental, you have to pay for many other incidental expenses e.g. utility charges that may not fall under the tenancy agreement, insurance, and yes, even packaging costs.

I’ve also previously given some advice on pushcart marketing. I hope this helps!

Ogywawa – Sending A Pint Your Way!

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ogywawa

I’ll let you in on the latest idea if you buy me a drink.

Ogywawa, one of the latest startups brewed up in Singapore, lets you order a drink for your friend anywhere around the world. You simply log onto the site, order and pay for a drink for someone you know. The person will receive an SMS and can claim the drink from participating outlets anywhere around the world. What an amazingly simple idea!

ogywawa message

Ogywawa is started by Sunil Coushik and Ray Koh. If their names don’t ring a bell, they also happen to be founders of Bubble Motion – the only Singapore-based company to be funded by US-based venture capital heavyweight Sequoia Capital. Talk about serial entrepreneurs – Ogywawa is Sunil’s third startup.

I think Ogywawa is a fun, social idea that has incredible potential (especially since it revolves around friendship and alcohol!). I can see how people will Ogywawa as an excuse for a pickup line…

OK, you can send me a drink now.

Thanks to Bernard Leong and Preetam Rai for inviting me to the beta launch at Le Noir in Clarke Quay! You can also read about Bernard’s view on Ogywawa.

Where To Get Stock? Think Out Of The Box…

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“Hi, I want to start a pushcart business to sell fashion accessories, etc but don’t know where to find a good source of supply in Singapore. Can you give some advice?” – Jasmine

I’ll be upfront and say that there’s no reliable source of supply for cheap fashion accessories in Singapore. Most of the stock you find here are sourced from overseas –  like Bangkok and China, for example – so you’ll probably have better luck there.  Of course, this is the quick and dirty method.

You can try rounding up some people who do it as a hobby, but quality is unlikely to be consistent and supply can be unreliable.

So why not think out of the box? There are many non-profit organizations and charities that look after the disadvantaged such as the aged, homeless or the disabled. They are always keen to look out for work for their beneficiaries, and craft work like making fashion accessories can be something they’d be keen to do. Try the Society for the Physically Disabled – the list of services they provide is here. They don’t make fashion accessories yet, but why not pitch it to them?

Widgeo.us – Communications ‘R Us

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widgeous

Local startup Widgeo.us has been attracting some attention lately since featuring recently at CommunicAsia 2008, BarCamp Singapore as well as Unconference Singapore 2008. We take the opportunity to speak to co-founder and CEO Ridzuan Ashim in a question-and-answer.

Advice On Branding And Funding For A Fashion Streetwear Label

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Here’s an email I received from a reader:


“What would you suggest to a local entrepreneur like me who lacks connections and financial means to get his clothing label off the ground given the fact that I have managed to create a brand that has been well-received by literally thousands of people from all over the world?


I know my label is unique and hundreds of other people seem to think so too; they like the name, the logo and the concept. And guess what? I have not even launched a collection yet! How many other cash-strapped clothing startup can do the same? It is few and far between. To create a good brand is by no means an easy feat. Mine has the potential to be a cult brand in the likes of Apple Computer and Harley Davidson. If only there are people who have the foresight to see the huge potential of my label. Yes, I know the usual way is to write a business plan and source for investments. I do not know how to write a professional one yet but even if I do get one done most likely the investors would want me to assemble a management team to complement each other’s strengths and weaknesses. The problem is that my limited network puts me at a disadvantage to find the relevant people who would want to join me. The other option is to hire employees but then I need money to do that.


It is a chicken-and-egg situation. I welcome your insightful suggestions.” – Nurhafiz, TheEducatedDropout

Hi Nurhafiz,

You may not realize it, but you’ve already answered most of your own questions! Here are some thoughts I have that may help you move your business along.

Matchmaking Students And Their Startups

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studentbusinesses.com

It’s amazing what ideas people can come up with while taking public transport. Harvard students Vivek Ramaswamy and Travis May were sitting on a bus together on a trip in Beijing when they began talking about the obstacles that students faced when trying to start their businesses. Both of them, who were active in the undergraduate entrepreneurship community, were sharing about how particularly difficult it was for students to reach out to partners, service providers and even potential employees who would work with early-stage, student-run companies. And the same time, investors and partners eager to work with the best enterprising undergrads didn’t know how or where to start find them. They believed that, as a result, many great ideas are unable to find the support they need to come to fruition.

Vivek and Travis figured that there should be a way to match them together, and the idea for StudentBusinesses.com was born.

Started in September 2007, StudentBusinesses.com is an online directory that helps matchmake entrepreneurial students and their startups with investors and other interested parties. At this point of time, there are more than 100 student enterprises and over a thousand student entrepreneurs listed in the directory.

StudentBusinesses.com has already seen a number of successful interactions that have occurred through the site to date, including some seed financing deals to help students get their ideas off the ground. David Kosslyn – a co-founder of FrazIt.com – found funding from an incubator through the site. “Financing is but one of the many purposes of the site – there have been many more successful partnerships with other students and service providers formed to date,” said Christopher Hearse from the StudentBusinesses.com team, which today numbers four part-timers in addition to the two founders.

Although the idea may have been conceived in China and first taken root amongst American universities, StudentBusinesses.com actively aspires to create an international directory of top student entrepreneurs from around the world. “We believe that there is substantial benefit to facilitating international connections, so that a student with a business idea in Singapore can develop their site in the United States and commercialize it in India,” Christopher said. It has recently expanded into India with a beta launch of India.StudentBusinesses.com, and co-founder Travis was even recently in Singapore, meeting with the National University of Singapore (NUS) and Nanyang Technological University, Singapore (NTU) to discuss expansion into Asia.

It will be interesting to see when how its plans to expand here pan out.

Those who wish to find out more about StudentBusinesses.com can email Christopher Hearse at chris dot hearse at studentbusinesses dot com.

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