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3 Reasons To Pick A Specialty As A Realtor

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by Tonya Marie Towles, Founder and Owner at PCS Pro

According to a study by the Association of Real Estate License Law Officials, about 3 million people have real estate licenses in the United States of America. In a competitive market like real estate, succeeding requires more than just obtaining a license. The way to succeed is to think strategically about your career. Each major real estate area covers a broad range of property types; realtors can narrow their focus to a particular specialty or niche.

Targeting a narrow niche can help realtors gain a competitive edge over others. Identifying and concentrating on a specific population, geographic region, or property type can help agents grow and enhance their business. Although, it takes a lot of effort and preparation to select a specialty that suits your style. Picking a specialty that suits you, your region, and your business goals will allow you to become an expert.

Why should you pick a specialty as a realtor?

Success in the real estate sector largely depends on specialization. By concentrating on a specialty, you can develop niche expertise and offer benefits that other realtors typically can’t match. Here are some reasons to pick a specialty:

1. Niching down helps you stand out.

Choosing an area to focus on makes you stand out as a specialist in your field. This can be particularly advantageous when generating leads because potential customers will know you are the one to contact for their specific requirements.

For instance — if you were a service member who received a Permanent Change of Station (PCS) and wanted to buy a home, who would you contact? An experienced military real estate agent or a realtor who is a jack of all trades? You will go with the military real estate agent. A military real estate agent can remove a lot of the stress off your shoulders by being well-equipped and organized to handle the ins and outs of buying and selling for active military and veterans.

2. Better marketing and branding opportunity.

Better personal branding and focused marketing efforts are a couple of reasons why an agent should specialize and become a local authority in their area. This way, you can quickly develop a reputation for being an expert in your field and boost referrals. For example, you may target specific keywords in your web marketing strategy and use certain hashtags in your social media strategy, thereby emphasizing your brand.

3. Increased efficiency.

Specializing can increase your efficiency because your clients will complement your competence. For instance, you can concentrate on working with investors, first-time homebuyers, seniors, veterans, etc. Knowing the specific issues that each prospective client is likely to have can help you better understand how to address their problems and give them better service, making you more efficient.

It can be challenging to choose your niche in real estate. Before picking a specialty, you must tackle your pre-license courses and pass your licensing exam. If you’ve jumped that hurdle, take the time to consider your interests, skills, and ambitions to decide your specialty.

For instance, concentrating on residential real estate might be the best option for you if you’re interested in assisting individuals in finding their ideal home. On the other side, commercial real estate can be a better fit if you prefer researching market trends and managing investment assets. It is essential to avoid burnout by selecting a specialization you’ll enjoy.

 

Tonya Marie Towles is Founder and Owner at PCS Pro. PCS Pro is comprised of military spouses and veterans who are passionate about helping fellow military families and service members find their next home. They are familiar with the entire PCS military process and strive to help their clients navigate the process with as little stress as possible.

 

[Infographic] 31 Quotes About Launching A Startup

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Founding and running your own startup can be a very scary thing. It’s can also be one of the most difficult things to manage especially if you have no idea what you’re doing! The good news is that many others have been down that journey before. And some have been more than willing to share advice with aspiring startup entrepreneurs.

Award-winning collaboration and project management software Wrike has put together an infographic that compiled quotes from various luminaries from the startup and technology scene with advice that can set you in the right direction.

31 Quotes About Launching a Startup - by Wrike project management software

[Infographic brought to you by Wrike project management software]

A Look At Augmented Reality In eCommerce

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virtual reality goggles

virtual reality goggles

The notion of Augmented Reality (AR) has been around for a while now, but it is only recently that the technology has begun to be used in innovative new ways, particularly in the eCommerce sphere.

This blog post will explore some of the ways that AR is being used in eCommerce applications and what the potential implications are for the future of shopping.

What is Augmented Reality?

Augmented Reality (AR) is a revolutionary technology that moves us beyond traditional virtual reality environments, taking us into the real world and allowing us to experience the environment through enhanced digital features.

Utilizing mobile devices, AR can enhance a user’s surroundings by adding interactive visual elements that appear to be part of the physical world. This could include overlaying relevant information on images or videos, providing three-dimensional simulations, or simply integrating interactivity with our real-world surroundings.

AR has tremendous potential for use in both entertainment and industrial applications, and as it continues to advance, it promises to provide completely immersive experiences never before achieved.

How Can AR Be Used In eCommerce?

Using AR can greatly improve the user experience by providing a more interactive and immersive purchasing encounter.

Augmented Reality is transforming the eCommerce experience like never before. This tool can be used in a variety of ways, such as:

Augmented Product Display.

Augmented product display allows customers to view 3D models of products in their physical environment. This can be used to give shoppers a better understanding of the product before they purchase it, as well as provide them with an enhanced visual representation of what the product might look like in their own homes.

Personalized Experiences.

This provides personalized experiences for customers. For instance, a customer could upload a photo of their room and then view 3D models of furniture in that space to see how it would fit before making a purchase.

Interactive Shopping Experience.

It can also be used to create an interactive shopping experience. Customers can use their device’s camera to scan items in-store and receive product information, reviews and recommendations without having to search for them manually. This technology could even provide tailored offers or discounts based on a customer’s individual interests.

Virtual Try-Ons.

Finally, AR grants customers to virtually try on products before they commit to purchasing them. This could be applied in the clothing or makeup industry, for example, and provide a more efficient and accurate way for customers to ensure that the product is right for them.

Benefits Of Using AR In eCommerce

This tool provides an enhanced shopping experience. There are many benefits to utilizing AR in eCommerce, such as:

Improved Decision Making.

AR gives customers access to more information and resources, allowing them to make informed decisions about their purchases. This creates a more efficient and user-friendly shopping experience.

Better Purchase Journey.

AR also provides customers with an enhanced shopping experience overall, creating a more immersive and pleasurable experience that is tailored to the individual’s needs.

Increased Engagement.

By providing interesting and interactive experiences, it can increase customer engagement and lead to higher conversion rates.

Time Savings.

It can also save time by eliminating the need for customers to search for product information manually.

AR is really revolutionizing the eCommerce industry. It is sure to be a game-changer in the future of shopping. As this technology continues to advance, its potential applications will only increase, providing customers with even greater convenience and satisfaction. So it’s no wonder why this technology has become increasingly popular in recent years.

Various augmented reality tools are available to businesses looking to incorporate it into their eCommerce platform.

In the near future, it will be interesting to see how AR continues to transform the eCommerce world and how businesses leverage this technology to provide customers with a more personalized experience.

 

5 Reasons Why Ready-To-Drink Cocktails Are Gaining Popularity

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drnxmyth - RTD cocktails

drnxmyth - RTD cocktails

Ready-to-drink (RTD) cocktails are quickly becoming the trend of choice for those looking for convenience and ready-made options. With ready to drinks, you don’t need to worry anymore about gathering all of your ingredients or trying to find a bartender to create something on the fly. These ready-made libations make it easy to whip up something delicious fast – no shaking or stirring required. They also come in a variety of styles with ready-to-drink margaritas, daiquiris, and more available for any occasion. With such great ready-to-drink options, there’s never been a better time to skip out on the hassle of finding a bartender in favor of convenience and flavor.

Here are five reasons why ready-to-drink cocktails are gaining popularity:

They’re convenient – you can just grab a bottle and go.

Ready to drink cocktails are indeed incredibly convenient – you can pick up a bottle, ready and pre-mixed with all the ingredients, shake it up and then enjoy without fuss or mess. For those who have limited time and don’t have the experience to make their own drinks at home, ready to drink cocktails provide ready access to a range of great flavors and classic tastes. From whiskeys on the rocks to ready-made Margaritas and Martinis, ready to drink cocktails make for hassle-free enjoyment.

They’re perfect for parties or gatherings – no need to fuss with making drinks for everyone.

Hosting a party can be stressful enough, but having to make drinks for everyone on top of that can be enough to put anyone over the edge. Fortunately, pre-made cocktails are the perfect solution: no need to fuss about preparing individual drinks for every guest. Just pour them into glasses and you’re ready to go. Pre-made cocktails also give your party a touch more sophistication, elevating it from a casual get-together full of soft drinks to an irresistibly chic event with drinks worthy of any celebration.

Ready-To-Drink Cocktails have delicious flavors.

Ready-To-Drink Cocktails are quickly becoming the go-to drink for adults of all ages to enjoy. Popular RTD cocktails flavor profiles include vodka lemonade, gin elderberry, tequila lime and mezcal paloma. While these are staples in the RTD cocktail lineup, new flavors are being introduced regularly as consumers experiment with different ingredients to create creative drinks. Many of these drinks feature unique bitters and liqueurs that would otherwise be left out of an ordinary drink recipe. The diverse flavor combinations for RTD cocktails have enabled many drinkers to embrace a range of tastes and beverages they might not have considered trying otherwise. Whether you are throwing a party or just looking for an easy selection for date night, Ready-To-Drink Cocktails will make any gathering an event to remember.

They’re usually less expensive than buying all the ingredients for cocktails from scratch.

Pre-made cocktail mixers offer bar owners a distinct advantage when compared to buying each of the ingredients for making drinks separately. Not only do they save time and effort, but it can also be far less expensive over the long term. These mixes are typically formulated with a well-balanced blend of ingredients that yield consistent results when mixed – no matter who is behind the bar. Moreover, if significantly less waste is generated because of the lack of extra discarded fruits or flavored syrups. With so many benefits, it’s no wonder pre-made cocktail mixers have become a staple in bars around the world.

No Bartender Needed

Ready to drink cocktails are quickly becoming the trend of choice for those looking for convenience and ready-made options. With ready to drinks, you don’t need to worry anymore about gathering all of your ingredients or trying to find a bartender to create something on the fly. These ready made libations make it easy to whip up something delicious fast – no shaking or stirring required. They also come in a variety of styles with ready-to-drink margaritas, daiquiris, and more available for any occasion. With such great ready-to-drink options, there’s never been a better time to skip out on the hassle of finding a bartender in favor of convenience and flavor.

If you’re looking for an easy, convenient, and delicious way to serve cocktails at your next party or gathering, look no further than premixed drinks. Premixed drinks are perfect for any event because they require no bartending skills and come in a variety of flavors that will please everyone. They’re also usually less expensive than buying all the ingredients for cocktails from scratch. So if you’re looking for an easy and affordable way to serve great-tasting cocktails at your next event, consider premixed drinks.

 

7 Things To Know About Managing Vacation Rentals

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If you’re thinking about becoming a vacation rental manager, there are a few things you should know. While it can be a great way to earn some extra income, it’s also a lot of work.

Vacation rentals are different from traditional residential rentals in that they are rented on a short-term basis. This means that you’ll usually be dealing with different guests each week, so there is constant work to be done to ensure the rental is well-maintained and clean for incoming guests. You’ll also need to keep track of bookings, manage the housekeeping staff, handle customer service inquiries, and more.

In this article, we’ll discuss the things that you need to know about managing a vacation rental. With this information in hand, you should be well-equipped to start your own vacation rental business.

The Importance Of Having A Good Property Manager

Having a good property manager can be highly beneficial for any landlord or potential tenant. A professional, knowledgeable and experienced property manager can make sure that all involved parties are protected and have their needs met in accordance with relevant laws and regulations.

They ensure that the tenants feel safe and secure in their homes, as well as handle financial matters pertaining to rent payments, fees, expenses and loans which may be held against the property.

Furthermore, having a good relationship between the tenant and the property manager means that regular maintenance issues are handled quickly and proactively. Ultimately, with an experienced and reliable manager, landlords benefit mostly from peace of mind.

Choose The Right Property Management System

The right PMS should be easy to use and accommodate all of your needs, from managing bookings to communicating with guests.

When selecting this, look for features such as:

  • comprehensive analytics and reporting capabilities
  • automated payments
  • digital signatures
  • document storage
  • mobile-friendly

The Laws and Regulations

Before you start renting out a property, it is essential that you understand the laws and regulations related to this. The rules vary from state to state and country to country, so ensure that you are up-to-date before marketing your services or setting any rental agreements.

It’s also important to be aware of the local zoning laws, insurance requirements and other important regulations that may apply to your situation.

Marketing And Advertising Vacation Rentals

Advertising your vacation rental property is the best way to get the word out and find tenants. You’ll want to make sure that potential guests are aware of all the amenities, features and benefits of staying at your rental property.

Online platforms can be a great way to showcase your rental property and reach a larger audience. Social media sites like Facebook, Twitter and Instagram are also effective tools for marketing vacation rentals.

Having a website dedicated to the property is another important tool for attracting potential tenants and keeping them informed about upcoming specials or discounts.

Customer Service And Relationships With Guests

The success of any vacation rental business depends on this. It’s essential to be friendly, professional and responsive when communicating with potential or current tenants.

Going above and beyond to make sure that their stay is pleasant and memorable can really set you apart from other rental properties in the area.

By taking the time to answer questions, ensure a comfortable stay, and make any necessary changes or improvements to the property, you’ll gain loyal customers who will be more likely to return for future stays.

Property Maintenance And Care

The condition of the property can make or break a business. Attend to any issues promptly and in a timely manner. Be sure to keep the property clean and well-maintained inside and out, as this will show tenants that you take pride in your work.

Keep records of all maintenance efforts so that you can easily reference them as needed. Additionally, check if the property is in compliance with all local laws and regulations so that tenants are safe and secure.

Managing Finances

As a vacation rental manager, one of your primary responsibilities is managing the finances. This includes collecting rental fees, security deposits and any other payments associated with the property.

It’s recommended to keep accurate records of all incoming and outgoing funds related to the property. Ensure that you are properly insured in case any unfortunate situations arise.

Overall, managing a vacation rental can be a profitable business, but it takes careful planning and dedication to guarantee success. By following the tips outlined above, you can have a successful vacation rental business in no time.

 

Elements Of Scandinavian Design

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With its focus on simplicity, functionality and natural materials, Scandinavian design has become increasingly popular in recent years. If you’re interested in incorporating this style into your home, there are a few key elements to keep in mind.

Scandinavian is a style that emphasises minimalism, functionality and natural materials. It typically features clean lines, muted colours and an overall comfortable atmosphere.

Furniture pieces are often made of wood, with designs that are simple yet elegant. Textiles also often feature bold geometric patterns or sophisticated monochromatic hues. Adding a few vintages or antique pieces to the mix can also further enhance the look.

Read on for a brief overview of what makes this design so special.

Functionality

Functionality is an essential characteristic of this style. Furniture pieces should be comfortable, durable and easy to use. For instance, ottomans are great for extra seating or storage, while benches can easily double as coffee tables or shelves.

This also tends to focus on multipurpose designs. Ideally, each piece should serve on a wide range of purposes and be able to fit in with a variety of other pieces.

Timelessness

The beauty of this style is that it never goes out of fashion. If you choose pieces with high-quality materials and timeless designs, they should last for years to come.

These classic designs are also easily updated with new accessories, such as throws and cushions.

It will also allow you to experiment with different preferences throughout the years, so you don’t have to keep replacing furniture often. With this, you also get to save money in the long run.

Color Palette

Soft neutrals including whites, greys and beiges are ideal for creating a Scandinavian look. These colours should be used in moderation and can be complemented with a few bold accent shades such as navy or deep red.

There are also a few classic prints that are often seen in this style. These include florals, stripes and plaids. Also, dash a few natural elements namely earthy greens, blues and browns to add some contrast and texture.

Texture

Playing around with texture is also an essential factor of the Scandinavian style. Incorporating wood grain, fur and wool are great ways to add visual interest without overwhelming the space. This will also help create a cozy atmosphere and amplify the natural feel of the design.

Moreover, adding a few metallic touches such as copper or brass can also add a hint of glamour and sophistication.

Lighting

When it comes to lighting, task lighting is key for creating an inviting ambience. Wall sconces and table lamps can be used to cast a soft glow in the room while also adding some extra style.

For a more traditional look, opt for candlelight or a candelabra. Another great option is to hang a pendant light or cluster of pendants at different heights. This will help your space look warm and inviting while still remaining true to the Scandinavian feel.

Natural Materials

Natural materials like wood, stone and leather are also commonly used in Scandinavian style. These materials can be used for flooring and fixtures alike.

For example, opt for wood furniture with light finishes or accents of leather on sofas and chairs. Choose natural fibres for textiles, e.g. jute or sisal rugs and linen drapes. And if you’re looking to add some texture to your walls, consider using wood paneling or a large stone fireplace.

A variety of Scandinavian furniture companies offer high quality pieces that fit this design aesthetic. From modern and traditional to eclectic, you should be able to find something to suit your style.

Investing in Scandinavian furniture is a great way to transform any space and create an inviting environment. By focusing on these characteristics, you will be able to create a comfortable yet stylish space that celebrates the essence of Scandinavian design.

With its simple lines and eco-friendly materials, this style is sure to become a timeless classic in any home.

 

Identifying What You Want To Change

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by Michelle Gladieux, author of “Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges” and President of Gladieux Consulting

Jazz great Miles Davis instructed us, “When you hit a wrong note, it’s the next note that makes it good or bad.” Identifying what to change and trying new behaviors is the crux of growing as a communicator. What Miles conveyed is essential in music and in communication: you will at times forget even your most sincere resolutions or your words won’t come out right. They may not come out at all. You’ll make some faux pas. It’s what you do after the stumble that will set you apart from many other people: you get back up. You clarify, apologize, reword, revise, restate, recharge, retry, and inch ever closer to your communication potential because you are resilient. And you have Pro Moves in your pocket.

Albert Einstein’s colleague John Archibald Wheeler, a physicist who communicated with him over the course of 21 years, published an essay about Einstein in Newsweek magazine in 1979. He noted that Einstein employed three rules of work. 1. Out of clutter, find simplicity. 2. From discord, find harmony. 3. In the middle of difficulty lies opportunity. Number three relates well to our pursuit of hidden challenges, and how we can view them. Rather than “ugh, I have to work on myself,” let’s find some opportunity in the difficulty of hidden challenges, shall we?

First up, Hiding from Risk.

You likely know it if you do it. It’s a feeling of low confidence — a hanging back, shrinking violet vibe. If I may be blunt (one of my strengths and, of course, also a weakness), Hiding can result in failing to meet life’s communication challenges. One might say it results in failing to meet life itself.

Many otherwise logical people suspect they might be a “bad person,” when, really, they are not different from the rest of us: a blend of good and bad. So, they don’t offer as much in the way of getting to know them below surface level. I would much rather chat about their greatest regrets or most “out-there” goals than discuss what the weather’s supposed to do tomorrow, but they direct communication to more mundane places, their real selves under the radar. Being seen can be scary.

Hiding causes the rest of the world to miss out on what makes them uniquely interesting and beneficial in the way they could interact. They tend to resist sincere compliments. They might allow tough previous circumstances to lead to fatalistic thinking. The mud they’ve trudged through thus far in life invites negative self-talk to boggle their self-view. They stop daring to stand and be counted, or perhaps have never really tried it. And this fog extends to eclipse how they perceive others’ ideas. I’ve noticed when we’re handicapped by past failures, we tend to also be quick to point to the likelihood of failure (“that’s been tried, it didn’t work,” “it’s not worth the drama to have that discussion”) as a defense to avoid risk.

Just like there are no bad dogs (just bad owners), there are no completely incapable communicators. You’ve got some good juice. You’ve got a foundation to stand on, even if it’s built on seeing others do or say things you never want to repeat. If we work from where we are, we can engage more bravely, authentically, and professionally with every passing day.

Hiding may come about because we’re missing an important ingredient to self-esteem development: someone to say “you can do anything you set your mind to.” Or, perhaps we did hear this important “you have potential” message but didn’t believe the person saying it.

It is in fact quite likely you can do anything you set your mind to, from hiring and training a team, to speaking up about what makes you uncomfortable or delivering the best presentation your boss or customer has ever heard. Persistent baby steps are the way. Regardless of whether or not you had a role model to affirm your basic goodness and strengths, you can do this for yourself today. Reflect on times you’ve survived, times when you’ve thrived, and qualities you possess that allow you to keep on keeping on.

Writing about the trials of Shaker life in Pennsylvania in the late 1800s (like the conditions of public roads, the struggle to keep warm burning coal in the winter), Brother Daniel Orcutt captured a valuable, never-give-up mentality through the power of his pen:

Do not despair at slow progress; little by little great things have come to pass. Life, and great things are made up of little things, and little things often lead to great results.

Hiding points to a fear of being exposed. If we ask for feedback (for example, about how we came across in a meeting) and something critical is said, it can trigger worries that we’re not and have never been good enough. Good enough for what? Good enough for whom? How about we just aim for good enough to want to get better?

Carrying around fear of embarrassment cuts into your wherewithal. It means you’ll need more reassurance than others who can tolerate the feeling, and worse yet, you may fall victim to vic- tim thinking. What a cross victim thinking is to bear! We all go there sometimes. It can feel darkly good to congratulate ourselves on our burdens and to rehash the times we’ve been dealt bad cards. Victim thinkers can be very strong-willed as they adopt a hiding perspective. It would be to their advantage to apply their impressive will to embrace risk rather than to avoid it completely.

Another word about victim thinking. It reinforces itself. It’s exhausting but often possible to find something or someone “out to get you” in every interaction. We unlock this cage when we decide to find some modicum of power to assert, no matter how crappy the situation.

A good reason to come out of Hiding is that we can’t encourage others if we haven’t dusted off and exercised our own courage. Folks in Hiding are not a good choice for supervisory roles despite tenure or depth of knowledge until they overcome their “fly low” reflex. They just can’t credibly motivate others to take development risks. “Do as I say, not as I do” never convinced anyone.

There’s another tell of Hiding: the preference for predictable scenarios is an overused strength of steadiness and preference for routine. As we avoid attention, we deny the world our fresh perspective. That’s a shame, because every person’s light as a communicator is singular and will never shine forth from another. Your light is irreplaceable.

If You Suspect You’re Hiding From Risk

Think about what you lose: a chance to make your mark in a positive way. Think about how those around you lose the ben- efit of seeing you more deeply and learning from your experience. Get past fear of judgment by choosing what matters most to you. Instead of seeking to blend in, make a choice to get in the game as a communicator. Not everyone will applaud your effort to stick your neck out, but you can survive negative feedback by comparing it to your values. Collect data as you interact with others and adjust your sails as needed using sources you trust as guideposts.

The second hidden challenge is Defining to Be Right.

Defining is claiming absolute assurance and overlooking gray areas because we don’t want them to exist. Defining can be a defense mechanism. It’s something that keeps us feeling safe. It’s an illusion because growth is a better bet, and it can keep us stagnant. It limits conversations and our ability to bravely include competing points of view as we consider options and navigate life.

In Defining mode, we often don’t believe we could be biased, so bias seeps into our communication undetected by us, detected by others. This damages credibility. We often show impressive persistence when we believe we’re right, but overuse that strength, becoming unbending in the way we impose our beliefs on situations, self, and others.

I often feel Defining to Be Right fear when I tune in to clients’ frequencies in coaching sessions. Many are understandably afraid to see how their belief structure, words, or actions may limit others’ opportunities, because if that’s true they think, oh my gosh, am I a bad person, and how long has this been true?

In Defining mode, we are quick to judge good or bad, right or wrong, because it gives us a sense of control in this crazy world. And again, we meet our old friend fear in the second hidden challenge.

Defining downplays the importance of optimism, inclusive- ness, and empathy when those three qualities can actually expand a person’s communication power exponentially. Definers can come across as rigid, overusing their skill of setting boundaries, which may make them seem unapproachable. They miss out on feedback. By forgetting to include competing viewpoints, they may not be included by others seeking input in return.

Defining behaviors are hard to admit (what hidden challenge isn’t?). Testing what we’ve been taught can make us question our upbringing. It can cast a shadow on the behaviors of our past or on our current mentors or role models. As one example, it’s uncomfortable to question the fairness of a society or structure when we have perhaps succeeded within an environment that’s less advantageous to others.

If You Suspect You’re Defining to be Right

Know that on the twisty road of communication you’re right where you’re supposed to be, perfectly imperfect. Nobody wants to hang out with someone who has no weak points to work on. Be a seeker. Investigate conscious and unconscious bias so you challenge your own thinking and others’ thinking when necessary. Test your assumptions instead of relying on them. Inform your mind (which controls you if you don’t control it) that you will remain open to diverse views. Celebrate when you have the courage to accept your opinion, data, or hunch is wrong. Keep learning, lest you limit your growth by your rules. Not only will your communication prowess expand, but so will your understanding of the world. Change won’t hit you as hard going forward.

Rationalizing the Negative is the third hidden challenge.

Rationalizing is an attempt to explain or justify behavior or attitude with plausible reasons, even if they are not completely true, useful, or appropriate. Rationalizing is related to an excellent tool: logic. It’s wise to turn on cognitive processing when emotions run high. But Rationalizing can lead to risk aversion and conflict avoidance.

Highly cognitive folks fall prey to a pessimistic mindset as they seek and talk about what’s going wrong or could go wrong more often than what’s going well or might go well. This becomes a detriment when important tough conversations get skipped because expending the effort just doesn’t seem worth it.

Rationalizing can prohibit us from “going there,” from going deeper than surface talk, where trust is built, problems are aired, and sometimes problems are solved. Sticking to the facts and avoiding talk of feelings comes at an unfortunate cost. Analytical, detail-driven communication isn’t the only type of communication called for in many scenarios, especially those that unlock human potential, repair a damaged relationship, or address work- place performance problems. You know change is important and that there’s no escaping it. When we’re Rationalizing, the negative side of change seems larger than life, and we may downplay the emotional elements of communication, missing opportunities to really engage with our partner or colleague.

Because a Rationalizer’s self-talk warns them of pitfalls rather than emphasizing opportunities, they may not invest fully in relationship communication. They may shy away from disagreement and have difficulty putting their cards on the table. This means those around them are stuck guessing about how they feel, so Rationalizers are assigned negative viewpoints or a lack of caring that just isn’t accurate. In Rationalizing mode, we think things we may not verbalize. We might shut down, cut off communication, or project a negative tone. Rationalizing that most debate isn’t worth the energy limits our own and others’ success before we even begin. When we put no faith in positive outcomes as interactions get challenging, positive outcomes become less probable.

Many folks (maybe you, too?) believe the risk of something going wrong in conversation outweighs the benefits, so they “avoid the drama” by shutting down, losing their temper, paying lip service (going along in word but not deed), or by forfeiting and losing unnecessarily to escape the conversation. The result is often a stagnant relationship. It does not feel good, and nobody grows.

If You Suspect You’re Rationalizing the Negative

Ask yourself: In recent conversations, what type of presence did you bring to the interaction? How did you leave others feeling? In your next conversation, choose a quality you want to bring to the interaction. Do your best to project that energy. You may need to stop cutting yourself or others off at the knees. You may be in a pattern of limiting success before you communicate by forgetting to monitor your energy.

Set aside disbelief. Success is possible even when it’s not prob- able. Your self-talk will be the first type of communication you revise. Then, you’ll notice your outward communication becomes more creative, productive, and attractive to others.

Settling for “Good Enough” is the fourth hidden challenge.

When we settle as communicators, we do just enough in a way that’s good enough to get by. “C+” effort is what we expect from ourselves and it becomes all others can expect from us. Sometimes, we employ or accumulate “yes-people” to nod their heads and agree with us, making it convenient to avoid learning what people really think. At other times, we may be feeling burned out and need to rest and recharge our batteries so we can be more fully present as communicators. Folks I’ve seen kick this habit need some way to be made aware of it (nice to meet you, thanks for picking up this book). They may be low on intrinsic motivation—the fire in our bellies that helps us strive—or they may need to reorder their priorities to allow themselves to show up more fully, but for fewer engagements.

If You Suspect You’re Settling for “Good Enough”

Sometimes what we stop is just as important as what we start. You can decide to stop being content with just getting by in situations that resonate with you. You’re destined for greater things in those scenarios. No one’s saying you have to constantly be striving (at least, I’m not). But pushing yourself to excel some- times is good for your mind, heart, soul, work, and relationships. So, play a little game. What if, in your next interaction, you figured out a way to give a little more effort? Here’s what will likely happen. You’ll put pep in someone’s step and add a nice glow to how you feel about you at the same time. On the flip side, you might rile someone up but bring a problem to light diplomatically, so it can be addressed — maybe even solved. Some positive self-talk will ensue. Be careful, it can be addictive, in a good way. You might start to ask yourself, “What if I give just 1% more?” in interactions (sounds like a Pro Move to me, don’t you agree?), then find yourself doing so. You often end up receiving much more than you give.

Identify one hidden challenge to try to rise above this year. It’s not a straight line of progress, so plan on moving at a reasonable pace of two steps forward and one step back. Baby steps are perfectly fine as you develop courage to take risks to grow as a communicator. Celebrate in a way that’s meaningful to you when you act despite fear. Don’t wait for someone else to celebrate you — reward yourself.

To make sure your courage isn’t crowded out by what’s going on in your head, release one worry about your interactions every time it comes up for the next month. Choose something you’re doing your best to improve, or perhaps that you recognize is outside of your control. For one of my clients, this was worrying about her accent (not easily changeable). For another, it was putting aside worry that her face would flush when she’s presenting.

Write out your worry, then for one full month starting today, notice and release it when it comes to mind. Use a mantra if you like: “I have this worry, and it does not define me or rule my behavior. I’m releasing it now.” You can have the worry you’re breaking up with back after one month if you want, which you won’t. What a Pro Move to build increased tolerance for risk, as you use your limited energy more wisely.

 

*Reprinted from “Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges” with the permission of Berrett-Koehler Publishers. Copyright © 2022 by Michelle D. Gladieux.

 

 

Michelle Gladieux

Michelle Gladieux is author of “Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges” and President of Gladieux Consulting, a Midwest-based team known for top-notch design and presentation of seminars in communication and leadership topics around the U.S. She provides executive coaching and facilitates strategic planning for clients in diverse industries.

 

 

 

Medical Healthcare Software: How They Help Patients And Hospitals Alike 

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The insurance sector around the world has grown into a formidable economic power. It provides employment and contributes a fair amount to the world economy. 

Service providers and takers can get an edge in their respective situations with the right tool. The best hospitals in the world utilize specialist health coverage software to collect vital information on bills, insurance processing, documentation filing, and claims tracking. 

What Is Medical Insurance Software And Its Types

Medical insurance software describes various applications designed to enhance healthcare delivery systems. The market size of the insurance sector in 2021 is estimated to be almost $2 trillion. According to analysts, this sum is expected to reach $3 trillion by the decade’s end. Since the industry is so huge, such software has become highly important. 

These resources facilitate the gathering of health-related data, the processing of bills and insurance claims, the administration of documents, and the transmission of information amongst all parties involved.

There are several types of medical software. Some keep track of patient details and communicate important messages across different departments. Such software are essential for hospitals and patients. However, one software that helps mainly patients is the insurance reimbursement software. 

Here’s how insurance reimbursement software works: both doctors and patients struggle with insurance reimbursement. The entire procedure can be a nuisance, from denied claims to missed repayments. 

This can be a hassle for patients and practitioners unfamiliar with insurance reimbursement. There is mobile software for out-of-network medical and mental health claims. 

Insurance reimbursement software helps eliminate unnecessary paperwork and accelerates the claimed settlement process. It automates insurance reimbursement while ensuring HIPPA compliance.

Now, let’s get back to the larger scheme of things. Let’s dive deeper into the benefits of medical healthcare software:

1. Lower Operating Expenses.

Hospitals can save a lot of money by replacing human personnel with automated ones. Human mistake is a major financial burden for hospitals, which could help reduce that risk. There are over 6,000 hospitals in the USA, and using such software will enable healthcare institutions to save a great deal of money in the long run. As a result, hospitals can provide more affordable services to patients. 

Medical insurance software is widely used in hospitals to streamline processes like data input and insurance claims submission that were previously performed by hand. Humans have carried out these tasks for decades, but new approaches are now possible thanks to the widespread adoption of IT.

2. Electronic Health Records Are Streamlined.

Paper records and filing cabinets will soon be obsolete. Top hospitals and clinics now routinely use cloud-based technologies to store and organize vital patient data.

If you have access to a database over the internet, you may search for information across many different fields quickly and easily. Time, money, and human error could all be mitigated using the right online platform.

3. Increased Patient Information Safety. 

Patients and hospitals have a lot to lose when records are kept on paper. For too long, healthcare facilities have been subject to crimes like healthcare fraud, insurance fraud, and other forms of data manipulation.

The healthcare insurance program is trying to remedy this problem by adding more layers of protection. You should prioritize services that offer HIPAA compliance, user authentication, and stringent encryption.

4. Optimized Hospital Workflows.

More than any other type of institution, workflow improvements in healthcare facilities and hospitals must be fully operational. Patients’ lives are at stake, and the hospital’s reputation is at risk if there are any unwarranted holdups.

That’s why many MDs and CEOs are now using health insurance programs. Doctors, nurses, and other staff members can focus on patient care rather than paperwork. In most cases, this shift leads to improved health outcomes for patients, contented employees, and streamlined processes.

5. Faster Communication.

Physicians and other medical professionals understand that efficient use of time is crucial for preventing mishaps. There are over 919.5 thousand hospital beds spread across the USA. It is not possible to keep track of this manually. For this reason, several developers have created tools that serve as a central hub for patients, doctors, and health insurers. 

The rapid exchange of information made possible by medical software improves service and maintains patient satisfaction. Internet-based instant messaging, like a healthcare chatbot, could improve productivity and increase the speed with which patients are cycled through the system.

6. Better Outcomes for Patients.

As any professional in the healthcare field will attest, the well-being of patients is always a top concern. Top medical centers now routinely employ cutting-edge diagnostic tools.

Artificial intelligence and machine learning are two ground-breaking technologies with clear clinical implications in patient diagnosis and health monitoring. Many hospitals and clinics have benefited from these additions, allowing them to see more patients in less time.

To collect vital information on billing, insurance processing, document submission, and claims tracking, the greatest hospitals and clinics in the world employ specialized medical insurance software. The above list sheds light on how both patients and institutions can benefit from it. 

 

5 Ways You Can Reduce Your Life Insurance Premiums In 2023

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insurance policy

insurance policy

Life insurance is essential for your family’s financial security if the worst were to happen to you. However, if you’re living on a tight budget, or struggling with the rising cost of living, there are ways to reduce the cost of your monthly premiums.

Reassured, the UK’s largest life insurance broker, have determined that the average cost of life insurance in the UK is currently £38.15 per month, for a cover amount of £151,972.

However, the amount you pay may differ significantly, depending on your personal circumstances and the type of policy you own.

With budgets being stretched thin due to the cost-of-living crisis and the run up to Christmas, Reassured have provided 5 handy tips to help you reduce the cost of your monthly premiums.

1. Check that your cover amount is still necessary.

It sounds like a simple solution, but it’s one which is often overlooked.

By evaluating your current life insurance, you can establish whether it still meets your needs, or if it’s worth securing a new life insurance policy (with a lower cover amount).

You may have recently experienced positive changes in your life, like recently attaining a mortgage or welcoming a new addition to your family. Alternatively, you may have received some news about a bereavement or loss of employment. In these situations, consider whether your life insurance still reflects your circumstances.

Maybe your reasons for securing life insurance have shifted. You may have originally secured life insurance to cover your young children. But if they’ve grown up, flew the nest and are financially independent, you may wish for your life insurance to only cover your funeral.

New circumstances and motives could impact how much cover you require, and it’s worth reviewing periodically.

While premiums are fixed on active life insurance policies, a new policy could result in a cheaper plan.

2. Consider reducing your current policy term.

By reviewing your reasons for life insurance, you can determine if your cover length also needs to change.

Most life insurance providers offer term-based life insurance and life assurance.

Term-based cover can be either level or decreasing and will last for an agreed period of term. A pay out will only occur if you pass away during this this time.

Life assurance can either be whole of life or over 50s life insurance and lasts until you pass away, guaranteeing a pay out.

Let’s assume you wanted to secure life insurance to cover your mortgage/family home if you pass away. It would be more financially prudent to secure term-based life insurance which covers you for the length of your mortgage term, opposed to a life assurance policy which will last for life.

Like we mentioned in point 1 – check that your cover amount is still necessary.

Term-based life insurance is, on average, cheaper than life assurance. While life assurance guarantees a pay out, term-based insurance only covering a set period results in less risk imposed on the insurer.

3. Factor in any additional cover you may have.

You may have additional cover in place through your employer if you were to pass away while in employment.

Many companies offer a death in service benefit, which pays out a sum to your loved ones if you pass away. Check whether this is something your employer provides when applying for life insurance.

If you needed £100,000 of life insurance with the sole intention of covering your mortgage, and your company would provide your loved ones £50,000 if you were to pass away, do you really need £100,000 cover?

A cost-effective option would be to secure the remaining £50,000 required for this target, ensuring you only have the cover in place that’s needed, while saving money on your monthly premiums. However, this would only be applicable for those securing new cover.

A death in service benefit usually isn’t applicable if you leave your job, so consider this if you’re not staying at your job for the foreseeable future.

Once again, this comes down to checking your cover amount is still necessary.

Considering your savings, pension if applicable, or other forms of passive income is an important step for determining how much cover you truly need and to save money.

4. Consider a joint life insurance policy.

A joint life insurance policy is one which covers two lives simultaneously. This can be ideal for married couples or partners in a long-term relationship, who are on a tight budget.

Instead of two separate applications being completed, you and your partner would only need to complete one. The premium is calculated by the level of risk you both pose as a collective; resulting in only one premium that needs to be paid.

Joint life insurance usually only pays out upon the first death. Therefore, the surviving person would no longer be covered and would require an additional life insurance plan.

This could be a great option for close couples to consider, as you’ll only need to pay one premium (as opposed to two for separate policies). However, it does come with a few caveats.

If one partner is deemed a higher risk by the insurer – this could be due to medical history, smoking status, or occupation – the other partner may be paying more than necessary to compensate.

If additional cover is required after the first partner passes away, the surviving partner could find they’re paying a higher amount than if two separate policies had been secured originally (due to being older and with potentially less favourable health).

If you’re struggling to work out whether two single policies, or a joint policy is a more financially viable option, it’s worth talking to a reputable broker, who can help you make an informed decision.

5. Compare quotes from different insurers.

When securing new life insurance cover, arguably the most important aspect of reducing your life insurance premium is comparing multiple quotes.

As your life insurance premiums are fixed and you’ll be paying them for the foreseeable future, you want to ensure you’re getting the best possible quote for your situation. Even saving a few extra pounds each month could result in a significant saving over the course of the policy term (up to 40 years!)

There are many insurers in the UK and multiple life insurance options, meaning it can be overwhelming looking for the most affordable deal.

Therefore, talking to a life insurance broker or using a comparison website can help secure you the right policy at the best price.

 

The Dos And Don’ts Of Planning A Safe And Fun New Year’s Celebration

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party concert

party concert

Ring in the New Year with a celebration that is both safe and fun! Here are some tips on how to plan a large-scale New Year’s event that is open to the public, so that everyone has a great time.

These tips, courtesy of SRP Hire Solutions, will ensure everything is covered ready for the big night! 

  1. Do hire a professional event management company. They will know how to handle all the details of putting on a large scale event, and they will ensure that everything goes smoothly.
  2. Don’t forget about safety. Make sure that you have plenty of security personnel on hand, as well as fire extinguishers and other emergency supplies.
  3. Do consider renting facilities for visitors to make use of. This will give your guests plenty of space to celebrate, and it will also make things easier for you in terms of logistics. These facilities, such as temporary toilets and generators means all guests will be catered for and will allow you to put on an unforgettable New Year’s party without any hiccups. 
  4. Don’t overcrowd the space. This  could be dangerous, and it could also ruin the event. Be sure to limit the number of tickets you sell for your event. Although it would be great to have hundreds of local people welcoming 2023 together in the same space, this could become an incredibly chaotic and uncontrollable situation. Having numbers planned beforehand allows you to determine how to budget for other areas of the event, such as the catering. 
  5. Do plan ahead. Make sure that you give yourself plenty of time to get everything organised, as well as a contingency plan in case something goes wrong.
  6. Don’t forget to check with local authorities for any additional regulations regarding sound levels or other restrictions. The local council may need to provide additional facilities such as temporary fencing and perimeter security solutions. 
  7. Do have plenty of fun activities for everyone to enjoy. It doesn’t have to be complicated – it could simply be a live band, fireworks or an open mic night! Be sure your entertainment can span the entirety of the night, so guests do not become bored or move onto other local events. 

It’s also important to consider the demographic of your guests, particularly if there will be young children, so that the entertainment is appropriate for all ages. 

Planning a New Year’s event that is both safe and enjoyable is possible if you plan ahead and are aware of all the factors that may affect your event.

With these simple tips and tricks, you can plan a safe and fun New Year’s event that everyone will enjoy.

 

Office Supplies Every Startup Needs

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Business owners would often curate a list of all the things they need before finally moving into their new office. No matter what industry your business belongs in, there are common office supplies that every startup business should have. If you’re searching for the ultimate office supplies checklist, you’ve landed on the right page. 

Startup offices must perform different tasks requiring tools, stationery, equipment, and office furniture. These are essential items that make work easier and make your employees happy and productive. This diverse list includes office essentials you need to invest in, from paper and computers to industrial adhesives and work desks.  

Get your office properly stocked and ready for operations by preparing the following office supplies that every startup business needs: 

General Office Supplies.

You’ll need to use office supplies when it comes to a physical office outlet. These are the basics that are essential for every office. Despite the many benefits of technology today, there still are times when using and storing hard copies of documents is necessary. 

Some of the popular writing items among office professionals are pens, markers, pencils, papers, notebooks, and so on. Other stationery items are also vital, like glues, industrial adhesives, tapes, staplers, paperclips, and many more. Since you never know when these supplies will become handy, it’s best to invest in them initially. 

Any office supply store or online retailer sells these items. It’s always a good idea to keep all these supplies ready and on hand, even if you don’t need them all the time. After all, offices play a key role in an organization. Every employee needs to spend some time in the office to perform tasks, even when your work style is hybrid. 

Tech Equipment.

A fully organized business relies on technology. Utilizing technology in the workplace has allowed organizations to increase productivity and efficiency rapidly. Businesses can now automate processes that had previously been time-consuming and manual, thanks to tech equipment and devices. 

Consider the following must-have tech equipment that every startup business needs: 

Computers.

Computers are essential to the operation of any business. Consider upgrading your laptop and purchasing computers for business-related purposes. As you grow your small business, you can scale up your operations for your small business too. You’ll need more units of computers to support your employees with all the tasks. You can choose to purchase brand new to preloved computer devices, depending on your budget. Simply make sure they’re fit for your operational needs and tasks.  

Document Printer, Copier, And Scanner.

Paperless operations are becoming increasingly popular, but while this is an ideal operational concept, businesses still need to work with paper documents and files. Having said that, a document scanner is an essential office utensil that serves many purposes.  

Printing, copying, and scanning documents into a computer will require a machine. After all, many businesses rely on scanning and emailing documents as part of their collaboration process.  

Phones.

If your office can’t afford to invest in a business phone system yet, your employees can make do with a basic smartphone or landline. This is an important piece of equipment to make communication easier with customers, vendors, and external partners. When choosing a new phone system, consider its usability features, battery power, and convenience. 

Ergonomic Furniture.

Every office needs ergonomic furniture so employees can perform their tasks comfortably and healthily. Certain furniture pieces are essential for any office. The office furniture industry is diverse and offers a wide selection of designs. You can find classic and traditional ones to modern, modular, and minimalist office furniture. Consider ergonomics when selecting desks and chairs to ensure efficiency and adequate support. Consider these tips when looking for the best ergonomic office furniture: 

Desk.

Being sedentary is a common complaint among office workers, usually resulting in physical body pain. To resolve this issue, a sit-stand desk is a better furniture option for your office. A standing desk allows employees to stand or walk while working, regardless of the height of their desk. The activity promotes health, efficiency, and productivity in the workplace and is healthier than sitting in a chair for a long while.  

Chair.

Chairs are necessary office equipment. Good back support is important when choosing an office chair. Go for ergonomic chairs that provide all the features to make sitting for a long time tolerable and unpainful. Make sure the chair has an adjustability feature to fit any of your employee’s height and body requirements.  

Conclusion  

A brand-new office will likely require all the supplies listed in this list. A startup business can always scale up later, but these items are the must-haves, at least for now. Invest in these supplies, and you’ll be able to support and make your startup employees happier and more productive with their jobs in the office. 

  

 

The Critical Shift In Corporate Gifting

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by Joe Dornoff, President and Managing Partner of BakeMeAWish.com

The past decade has brought on a major change with corporate gifting, how companies perceive gifts, and the types of gifts their employees, vendors and clients enjoy. The proliferation of data through social media has helped refine superior methods to approach relationship management and how corporate gifting fits into this new paradigm.

Here are five things companies need to consider with corporate gifting in 2023:

1. Relationship Building.

Gifting is about managing your relationships with customers, vendors, and employees.  Most commonly, companies wait until the holidays or a special milestone to give a gift and they need to do more than just that. If you’ve made the commitment to be an expert relationship manager, then you need to realize the opportunities to honor the most important moments in their life. This is how we create strong bonds: birthdays, new babies, anniversaries, sympathy gifts or even just because they need a pick-me-up. There is no better way to instill a positive connection to your recipient than acknowledging them and letting them know they are on your mind year-round.

2. Shared Experiential Gifts vs. Hard Goods.

The experience of receiving a gift has become perfunctory with an abundance of water bottles and logo’d swag that will never be used. These are the types of cold and out-of-touch gifts that don’t build relationships. Conversely, when you offer someone an experience, they never forget that you remembered them.

Food gifts hit the top of the list for experiential gifts that allow the recipient to both delight over the process of opening the gift, but also allows them to share with family and friends, extending the shared experience to others. Experiential food gifting is a magnificent way to actually grow your relationships with life events in mind. Cakes make great birthday gifts and warm the soul. Gorgeous gift baskets and gift towers have always been a mainstay for holidays, sympathy or just because. They’re all a thrill to receive and the treats never last long enough, but the memory of you sending such a wonderful gift will resonate for years to come.

3. E-Certificates.

The pandemic brought a major shift to the workforce — how are we to know where our vendors or employees are these days? Most of the time it’s remote or hybrid. Forward thnking companies have created gift certificate programs to allow them to email gifts to their clients, vendors, and employees. Recipients enjoy selecting their own gift in a branded portal, having it arrive when they want, and putting in their own delivery address— this way, clients know it was received.

4. Just Say No To Gift Cards.

This is a trend that has flown the coop. If you’re managing relationships, then this is quite possibly the worst way to give a gift. Ten years ago, everyone was giving them, but now, we all appreciate gifts that have a little effort put into them. Nothing says, “I don’t know you and I don’t really care,” more than a gift card.

5. Collect Data and Segment.

When working with a big list of clients, I highly suggest segmenting based on preferences. Get to know your recipients and create a journal of likes and dislikes. For example, what flavors are their favorite? Do they have a family to share your gift with? Are there VIPs on your list that deserve a bigger gift? The more information you know about your recipient, the more you can hone in on the perfect gift to send them and at the perfect time.

Good relationship management will help people to be endeared to your brand! In order to do that, stop being one-sided with your gifting strategy: It’s not what you want, it’s about what your employees, vendors, and clients want and what’s going on in their life.

 

Joe Dornoff

Joe Dornoff is President and Managing Partner of Bake Me A Wish! (BMAW). With BMAW, Joe helped realize a fresh idea for a company that delivered birthday cakes nationwide. On a shoe-string, Joe launched Bakemewish.com and over the past 14 years has grown the company to be named by Newsweek magazine as the highest-ranked online bakery provider for consumers.

 

Are You An Events Business? Offer Charging Stations!

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Are you an events business? Are you looking to better your customer satisfaction?

Creating experiences your customers get excited about should be a priority for any events business. Knowing how mobile charging kiosks can benefit your customers is key to providing them with a great experience.

Mobile Charging Kiosks can provide your customer with the convenience of charging their phones and devices, which will ultimately allow them to stay connected and feel safe. This can be especially important for events where customers may not be familiar with the general area, so the charging station provides them that charge which will give them the feeling of safety and connection. 

Charging Stations Will Keep People Plugged in and Happy

People are using their phones more and more as events get longer for things like taking photos or using the camera light. This constant use can result in low battery levels, which can cause people to become frustrated and unhappy. One way to combat this issue is to provide charging stations at events.

These stations will allow people to charge their phones while they continue to enjoy the event. Additionally, it will help keep people connected and prevent them from missing important calls or messages. Ultimately, charging stations will help to make events more enjoyable for everyone.

They’re a Great Way to Market Your Business

Portable charging stations are a great option if you’re looking for a way to market your business. They’re convenient and practical, and people will remember who provided them with that charge at the event. Portable charging stations are a great way to keep your customers or employees happy and connected. And with so many people using mobile devices these days, having a way to charge them is essential. So if you’re looking for a way to make your business stand out, consider investing in some portable charging kiosks.

Mobile Charging Kiosks Are Affordable and Easy to Set Up

People love being able to charge their phones, and they’ll appreciate the convenience of having charging stations available. As our lives increasingly rely on technology, the need to keep our devices charged and ready to go has become more important than ever.

Fortunately, charging stations are becoming more and more common, making it easy to keep our phones, laptops, and other devices powered up. Charging stations are a great way to keep people connected, safe and productive. Whether at home, at work, or out and about, there’s a good chance that there’s a charging station nearby. And people love the convenience of being able to charge their devices without having to hunt for an outlet or a store.

Portable charging stations are also incredibly affordable and easy to set up. You can find great deals on portable chargers and get custom-branded ones for a bit of extra cost. ChargeFuze provides the latest in portable charging solutions for cafes, bars, restaurants, and of course, event businesses. With their fast charge technology, you can keep your guests charged while they enjoy a meal or drinks.

Charging Stations Can Help Reduce Stress Levels at Events

Events can be a lot of fun, but they can also be stressful. There’s often a lot to do and not a lot of time to do it, which can lead people to feel overwhelmed, which will lead to anxiety. 

One way to combat stress levels at events is to provide charging stations. This way, people can charge their phones and other devices, so they don’t have to worry about running out of battery.

A charging station can also be a great way to meet people and make new friends. People will naturally gather around the station, providing a perfect opportunity to start a conversation. 

People love being able to charge their phones, and they will always appreciate the convenience of having charging stations available. So if you’re looking for ways to reduce stress at your next event, consider setting up a charging station. This could be the missing component to ensuring everyone has a good time. Attending events can be stressful enough without worrying about your device’s battery level. Charging stations will help remove that stress, making it one less thing you must think about.

 

Challenges To Running A Bar

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As the owner of a bar, you face many challenges daily. From keeping your customers happy to ensuring that your staff is well-trained, there is a lot that goes into running a successful bar.

In this blog post, we will explore some of the most common challenges that bar owners face and offer advice on how to overcome them. By the end of this post, you will have a better understanding of the challenges involved in running a bar and how to overcome them.

The Costs of Liquor & Supplies

With the cost of liquor and other supplies on the rise, it can be difficult for many bars and restaurants to find a balance between quality products and reasonable prices. To ensure customers receive top-notch service, bar operators must weigh their expenses with utmost care and consideration.

Customers expect a well-stocked bar, but establishing one is no easy task. Budgeting carefully allows owners to keep their prices competitive while also maintaining high standards in product quality so patrons enjoy an exceptional experience. Knowing when and how much to invest in liquor and supplies is key to sustaining steady business.

It’s also important to ensure you purchase durable barware that can withstand regular use and cleaning. Buying quality barware will save you money in the long run by reducing the need to re-order or replace damaged items.

Rowdy Customers

Handling rowdy customers can be an intimidating and stressful task for employees in any service-oriented business. It’s important to remember to remain professional at all times and not take their behavior personally. Making sure that each customer feels appreciated and respected is critical; speaking with a calm voice and making eye contact convey this message while also diffusing the situation. It’s also useful to try to address the underlying issue that caused the problem in the first place. Whenever possible, doing something extra for customers can often turn a possibly disruptive experience into one that is remembered positively.

Handling customer complaints is an essential part of providing excellent customer service. Achieving positive outcomes requires patience and active listening to understand the issues, and providing clear communication about how the problems will be solved. The most important aspect of handling a complaint is to ensure that the customer feels heard and understood, even if a solution cannot be found immediately. Above all, it is important to respond promptly and kindly, as it helps build trust and loyalty with your customers.

Keep The Bar Clean & Organized

Creating a clean and organized bar is one of the most important steps to guaranteeing customer satisfaction. Customers like to sit at a bar that looks inviting and spotless, and this can be guaranteed by keeping the glasses washed regularly, wiping down surfaces daily, disposing of clutter from the countertops, and sanitizing seating arrangements. Additionally, having the correct supplies on hand for each type of drink will ensure that customers receive their drinks quickly and without incident. Keeping all of these factors in mind will ensure a successful business with happy customers.

Sufficient Staffing

Ensuring appropriate coverage for staffing levels will help to ensure the success of your bar. Making sure that the right human resources are available to handle day-to-day operations is an essential tool that cannot be overlooked. Having a well-maintained staffing plan, with accurate assessments of employee workloads and task lists, is key to keeping productivity levels high and employee satisfaction up. In an ever-changing business environment, employers need to be proactive about ensuring their staff has the resources needed for success.

Owning and operating a successful bar is no easy feat. There are a lot of moving parts that you have to keep track of, from the high cost of liquor and other supplies, to dealing with rowdy or intoxicated customers, to keeping the bar clean and organized. And on top of all that, you need to make sure there is enough staff on hand to handle everything in a professional manner. If complaints arise (and they inevitably will), you need to be able to handle them quickly and efficiently. By following these tips, you should be well on your way to running a successful bar business.

 

Skillfully Manage Online Attacks From Dissatisfied Customers

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by Janelle Barlow, PhD, author of “A Complaint Is a Gift: How to Learn from Critical Feedback and Recover Customer Loyalty

The arrival of a new generation in the marketplace that has grown up with high-tech has resulted in a culture of reading and posting online reviews. Some 89 percent of today’s consumers read online reviews and responses. When and where an online complaint lands can mean that thousands of people — even hundreds of thousands — can and will read a single person’s complaint.

While a solitary event can leak out onto news shows as a topic of non-stop discussion for days on end, it can ignite an already challenging situation into a firestorm before the company can even take stock of what went wrong.

Businesses have been devastated by online public commentary. The damage caused by talk among a few fellow commuters standing next to a bus stop in no way compares to the damage a single irate consumer can perpetuate today on the internet. In today’s world of video and smartphone cameras, information highways and instantaneous communication, it’s challenging to hide inadequate services or products that don’t deliver what was promised.

You may have heard about the United Airlines kerfuffle when airport security guards pulled a medical doctor passenger off of a flight. He refused to leave his seat, saying he had medical patients to see the next morning in Louisville, Kentucky, where the plane was headed. It was a confusing situation — the flight was over-booked, no one had volunteered to leave, and the doctor’s name was selected to take a later flight scheduled to leave the following morning.

It took United Airlines several attempts before they got their messaging right. Unfortunately, the doctor was forcibly dragged down the aisle by security with blood on his face, and taken off the plane. Four years later, you can still watch the video on the internet. Most people still remember the incident because it was replayed over and over. A bloody face makes for good evening news!

However, when handled well, a company’s ratings can improve. At this point, you would think that every sizable business would know what to do. But they don’t. What should they be doing?

1. Check online reviews regularly.

Customer stories, whether accurate or false, can rapidly get out of control. When this happens, the negative ones tend to be exaggerated. Monitoring online reviews needs to be a job responsibility of someone inside the company.

Respond quickly to all negative online reviews. This allows readers to see that management is doing something about the issue. Remember, customers are pretty forgiving if they know a business is fixing complaints.

2. State your corrective action.

When a customer complains, reply with a specific remedy to the complaint — not just a generic “We’re working hard to make things better.”

Suppose several complaints appear regarding the poor selection of food at your hotel’s free buffet breakfast. It’s time to tell your potential customers that you are explicitly expanding the offerings that will be available.

3. Restore confidence.

Make sure everything you post or respond to online is transparent and honest. Let your customers know that you value their trust in you by admitting mistakes and showing customers that they care.

Well-handled complaints are a mechanism that can help companies build agility (responding quickly to problems that need to be fixed), trust (acknowledging when a mistake has been made), and empathy (showing care for their customers) — all of which create confidence in the customer that will lead to loyalty.

4. Make it easy.

Once customers are at your website, make it easy for them. Make sure all your customer service reps spend time on your company’s website so that they’re conversant with the full range of what bothers and excites your customers. Place an email address and telephone number on every page of your site. Nothing is more annoying than reading branding messages about a business wanting to communicate with customers and then having to spend considerable time tracking down contact information.

Also, make it easy for customers to find where they can provide feedback. Some websites hide their feedback pages, perhaps because they fear a storm of complaints. They call them something other than complaints, such as “customer service management,” “accounts reconciliation,” or even “information hotline.” It should be evident to consumers where to go when they have complaints.

5. Create an internal feedback loop.

When complaints come in from customers, they should be shared with management and any departments able to resolve the issue then and in the future.

If a customer complains that particular clothing sizes aren’t accurately stated, the feedback must be shared as your clothing sizes are updated. Everyone wins with this type of communication. Customers get clothing that fits, so they don’t have to return it for a different size, and complaints go away.

Janelle Barlow, PhD, is an award-winning speaker, trainer, consultant and author who translates research into practical tools to improve customer service and complaint handling. She works with Customer Service Representatives, managers, and companies, to help them recover and retain customer loyalty. She is author of “A Complaint Is a Gift: How to Learn from Critical Feedback and Recover Customer Loyalty“.

 

Nine Signs That You’re Draining Others (And How To Add Value Instead)

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by Walter Bond, author of “Swim!: How a Shark, a Suckerfish, and a Parasite Teach You Leadership, Mentoring, & Next Level Success

Kristin has spent her career working hard, promoting her ideas, and pushing her team to achieve, yet she can’t seem to become a true impact player. Joseph holds high expectations for his kids, insisting on straight As and an exhausting roster of “enriching” activities, yet, despite the fact that he wants only the best for them, their relationships are perpetually strained.

Both are doing what they’re “supposed” to do — so what gives? Here’s the problem: Kristin and Joseph believe they are sharks — strong, unrelenting, and ruthlessly goal-focused — but actually they’re parasites.

In the ocean, parasites feed off of sharks. Tiny as they are, they may weaken and eventually kill their host because they only take. Likewise, human parasites are individuals who take others’ confidence, time, knowledge, peace, and energy without adding any value.

While some parasites really are unrepentant takers, many don’t set out to negatively impact others. Often they’re not even aware of the impact they’re having. A parasite could be a leader who expects increasingly high performance but doesn’t take the time to develop their team members, an employee who coasts on coworkers’ accomplishments but never steps up to lead a project, or a parent who believes that showing “tough love” by focusing on their child’s weaknesses will ultimately lead to that child’s success.

Here are common parasitic qualities — and what to do if you recognize yourself:

1. Learn to recognize common qualities of parasites.

Many parasites have never been shown how their attitude and actions impact others — so consider this your eye-opener. In the human world, parasites:

  • Look out for themselves above all others, and may feel that they don’t need to concern themselves with others’ success.
  • Use resources, time, and energy for their own ends without considering others’ needs.
  • Are never satisfied. They always want more (success, validation, power, money, etc.).
  • Tear others down instead of building them up. Belittling others often makes them feel powerful.
  • Work primarily for recognition and accolades. They are less inclined to do something if it won’t result in external praise.
  • Complain, gossip, and spread negative energy.
  • Are distrustful of others and are reluctant to open up, compromise, and collaborate.
  • Can be hard to get rid of. They don’t want to give up the benefits they are receiving from the “host,” whether that’s a person, position, or organization.
  • Can be consumed by bitterness, anger, and resentment. These emotions drive their self-centered actions.

2. Admit that you are a parasite — and that you need to change.

Parasites often initially think they are sharks because they hold a leadership position, are highly successful in their role, or see themselves as unrelenting go-getters and “closers.” It’s hard for them to make the mental shift and admit their true nature.

Odds are, parasites have never closely connected with a real shark: someone who achieves success through integrity, honesty, and bringing value to others. Realizing for the first time what a shark’s attitudes, behaviors, and relationships truly look like can be very jarring. Don’t retreat into your old coping mechanisms — face the discomfort and commit to changing.

3. Try to figure out your “parasite origin story.”

Many parasitic behaviors result from a broken or messy past that has robbed someone of the ability to integrate successfully into a professional or social setting.

Maybe you’re following the example your own parent or boss set. You might be trying to prove your worth after being made to feel you weren’t good enough. Or you’ve been hurt in the past and cope by distancing yourself from others and their needs. If you can zero in on the ‘why’ behind your parasitic behaviors, you’ll know where to start healing and changing.

4. Believe that there is hope.

Unlike marine parasites, humans are capable of thought, reason, education, and change. Just because you’re a parasite now doesn’t mean you’ll be one forever.

Everyone is selfish — meaning they display parasitic behaviors — sometimes. But even people who have been parasites for most of their lives can develop, improve, and even thrive. The fact that you are able to recognize parasitic tendencies — and feel the desire to change — shows that you have enough self-awareness to transform into a suckerfish.

5. Find a shark to coach you.

Just like parasites, suckerfish attach themselves to sharks, but there’s one key difference: In return for transportation and protection, suckerfish eat the parasites that might otherwise kill the shark! In other words, they bring value to the relationship. In the human world, suckerfish are often employees, mentees, and students — but anyone who stands to benefit from being coached and developed (even a CEO!) can be a suckerfish.

The more guidance they get from their ‘shark,’ the more productivity, ideas, and commitment a suckerfish brings to the team. Regardless of your position or tenure, look for others in your field who are getting it done better than you and pay special attention to their character, work ethic, and values. True sharks are the people who influence others by recognizing and coaching them, and you’ll often find they’re happy to mentor you as well.

6. Look for ways to bring value to your relationships.

One of the main things that separates parasites from suckerfish is that suckerfish don’t just take from the shark; they help it in a tangible, life-sustaining way. Instead of persisting in a me-focused mindset, you will have to learn to become a valuable member of a team — personally and professionally.

The first step in bringing value to others is often apologizing for offenses, owning up to mistakes, and righting wrongs. Then, as you continue your transformation into a shark, take others with you by supporting and developing them.

7. Look up, not down.

As you settle into your new role as a suckerfish, you’ll be tempted to wallow in self-recrimination when you think of your past parasitic behaviors. While you may have to deal with the consequences of your actions for a long time, remember that it is not your past decisions that define you; it is your next one.

Sharks keep their eyes on the water ahead of and above them, ready to react when prey appears. Similarly, it’s important for us to keep our thoughts and our attitudes pointed in a productive direction. Focus on what you can do, instead of on what you can’t change, and always be vigilant for opportunities.

8. Surround yourself with other suckerfish and sharks.

Chances are, if you’re a recovering parasite, many of the people in your life are also parasites. As the main character in my book Swim! points out, “You are who you hang out with.”

Fortunately, that principle can be used to your advantage. Seek out people who will motivate you to succeed: other suckerfish who are also working to grow, develop, and improve and sharks who care enough to turn your weaknesses into strengths.

9. Be willing to make hard choices.

There are definite growing pains associated with the parasite-to-suckerfish transition. They often revolve around how you spend your time and who you spend it with. You may need to have uncomfortable conversations with loved ones, educate yourself on relationship management, set better boundaries, or go to therapy. You will have to swallow your pride, compromise, and put others first.

Trust that these things will lead to a happier, healthier, more productive life. If it doesn’t challenge you, it won’t change you.

One of the most important takeaways from my book is that there is hope for the parasite. Unless you were fortunate enough to connect with a shark early in life, that’s where we all start. We all need to spend time as suckerfish, learning from someone else’s vision before we are fully prepared to follow our own. The evolution from parasite to suckerfish to shark can sometimes feel uncomfortable, awkward, and vulnerable, but it’s the only way to swim with true strength, integrity, and success.

 

Walter Bond is author of “Swim!: How a Shark, a Suckerfish, and a Parasite Teach You Leadership, Mentoring, & Next Level Success“. Walter is a renowned business coach, motivational speaker, and former NBA player. His time in the NBA taught him the fundamentals every team needs to be successful, and today he shares his knowledge with entrepreneurs, business leaders, sales teams, and employees to get them to the next level.

 

Why All Entrepreneurs Need To Understand Crypto

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If you are an entrepreneur in the modern age, then you need to know about cryptocurrency. Whether you intend to use it or not is another argument for another article, but the bottom line is that you must know and understand cryptocurrency if you want to run a successful business in the modern age and on the internet.

Investor and funding from crypto sources

Raising money as a startup has become driven by the online sector and the networks and relationships that are developed and built in this online space. Many new business investors are doing so through crypto; it keeps them anonymous and is an easy way to move money across the world without restrictive central banking and government regulations. Unless you understand crypto and have the tech and required systems to support this knowledge, you will not be able to fully utilize the business funding and support that crypto provides.

It has been predominantly tech, crypto, and Web3 startups that have been successfully funded by crypto. However, as the currency goes more mainstream, the range of businesses that can access crypto whales to support them has grown significantly. It is a great use of crypto, given its volatility, and using it to invest in viable nonrelated businesses is one of the best ways to diversify an investment package.

Ways to invest additional profits and diversify investments

Crypto and blockchain are proving to be a means to speed up financial decision-making and transactions. The technology is changing in its entirety how entrepreneurs can buy, sell and interact financially with their funders, buyers, and supply chains across borders and throughout the internet or metaverse. There are a number of trending cryptos that have done considerably well, and it is important to know and understand how this system works. For a start, you should know the current Bitcoin and Ethereum price tags – these are arguably the top two cryptos and the ones that will provide the best-suggested means of investment in the sector.

Immediate financial transactions

Being able to move money, pay contractors, and close deals are all part and parcel of being an entrepreneur. Oftentimes, it is the ease at which these financial transactions are made that will make or break your business. Using cryptocurrency will provide your business access to immediate payments and money transfers to anyone with a crypto wallet anywhere in the world. Depending on the amount of crypto transferred, the confirmations from the public blockchain can be immediate. Even those larger transactions will happen more efficiently and entail fewer go-between fees than if they were completed in a traditional bank.

Before your business considers using cryptocurrencies, you need to be sure that you and those in the company have a good understanding of exactly what these currencies are and how they will affect your business. This article has provided a few insights as to why all entrepreneurs need to know and understand crypto – brushing up on them can only serve to help see your business enjoy greater success as it develops and adapts to the ever-changing world of modern business in the current digital age.

 

4 Questions To Consider Before Investing In A Passive Income Opportunity

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by Litan Yahav, CEO of Vyzer

Typically income can be divided into two categories: active and passive. Active income is the money you earn from working. For most people this is their salary at their 9-5 job. On the flip side, passive income is income you earn from things unrelated to your job, such as investments, real estate, or even writing a blog. But hold on, there’s more to it than that. 

Does having passive income sound too good to be true? According to the U.S. Census Bureau, 20% of households do in fact earn passive income from either dividends, interest, or rental properties. While the median amount of income per household is $4250, the ability to earn increases with total income. If you’re looking for a passive income opportunity, read on to first fully understand what that truly means and the questions you’ll need to ask to make the right decisions.

The First Step is Understanding the Passive-Active Income Spectrum

Ideally, passive income is just that — passive. The goal is to have money flowing into your bank account even while you’re not “at work.” But usually, there is some degree of time or labor spent even with passive income. For this reason, active and passive income should be viewed more as a spectrum than just two categories. 

While it’s true that active and passive income represent opposite ends of the scale, there are a lot of gray areas in between that render some passive income more active, and some active income more passive. Instead of looking at passive income as a “set it and forget it” model, it makes more sense to redefine it as a form of income that isn’t directly relative to the amount of time and effort you put into it. Still, there are different levels of time and effort that can be put into an income stream that will yield different results. 

What Should You Look For in a Passive Income Opportunity

First of all, there are numerous opportunities out there if you are looking for new streams of revenue. Those that are usually going to be closer to the passive end of the spectrum we just discussed include investing in rental properties, real estate syndications, and traded REITS. But remember, it’s important to know what you are getting into.

Here are four questions to consider before investing in a passive income opportunity:

1. Does the opportunity match your values and expertise? 

It’s impossible in this day and age to make a decision on whether or not to make an investment without exploring if the opportunity is in line with your values, matches or compliments your other investments and if you think it’s one that will not only generate passive income, but also increase in value over time. 

To go along with this, you should be able to understand the investment you are making. Make sure you have the knowledge to fully understand the opportunity. Taking someone else’s word for it isn’t going to cut it. When you invest with your eyes wide open, completely understanding what you are doing, you make better decisions. 

2. Does the level of passive investment match the potential return? 

If we think of the spectrum, does the level of work you need to put in for the passive incomes match the expected level of return? Usually, the more active you are, the higher the return should be exponentially. With an investment that takes less actual work, the return is usually lower. Both are fine, but make sure they match up. 

For example, if you are interested in investing in real estate, there are many levels to consider. If you are investing in traded REITs, they are 100% passive. You aren’t doing anything besides buying real estate stock. But the return will usually be a lot lower than if you are investing in a private fund. When investing in a private fund, you have to find the fund, which takes more work but there is a higher return for your trouble. 

Then the next level might be giving someone money to buy real estate. In this case, you might want to evaluate the property and help make decisions, which is even more active. Then on the far end of the spectrum, if you were to buy a single family home and rent it out on your own, it’s not going to be passive at all. It will be a lot of work but that investment has the potential for higher returns.  

3. Does the level of passive income match the risk?

Risk also needs to be a factor you take into account when investing. For example, Crypto staking is a way to generate passive income. It’s basically the crypto world’s equivalent of earning income or dividends while retaining your underlying assets. The returns are usually higher than what you would earn in a savings account, but there is risk involved. Generally speaking, the higher the risk, the greater the return. Before you invest, you need to consider the risk level and then also consider your personal risk tolerance to decide if that particular investment will be a good fit. 

4. What are the tax implications? 

Taxes are something that a surprising amount of people don’t think about before they make an investment. But you absolutely need to take tax implications into account. They can make a huge difference in your passive income stream. 

For example, you might generate a 25% cash flow in one revenue stream, and 20% in another. But if the 25% cash flow actually incurs 25% tax, and the other one is only 10% tax, the second one is going to be the better option. Make sure you chat with your tax advisors or CPA to clarify taxes before you invest. 

As you can see, passive and active investments aren’t two sides of a coin, and there are few fully passive investment opportunities out there.  Considering the possibilities of income on a spectrum and asking yourself these four questions will help you manage your time and wealth more efficiently and purposefully. 

 

Litan Yahav is a former officer in the Iraeli Navy and the CEO of Vyzer, a solution for investors with multiple streams of income who find themselves spending too much time managing, tracking and monitoring their portfolios. Yahav and business partner Vyzer COO Tomer Salvi were previously co-founders of Segoma, a revolutionary diamond display technology, established and successfully sold.

 

Considering A Career In Web Development While Balancing A Family Life

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Are you a parent considering a change in career and becoming a web developer? For many parents the ideal situation is to have the freedom to work from home and within a sector that is urgently required.

A web development career is a much needed skill, with progression and freedom.

What’s a typical day for a developer?

A typical day for a developer might involve sorting through high-priority activities, meeting client deadlines and being organised. If you work in an agency environment, a project manager will probably be there to help you with your responsibilities.

It’s possible that you’ll meet with clients to go over programming changes, what you did to enhance the website or application and your future plans. Although there are some stressors associated with web development, if you are prepared to put in the time and effort, it can be a very rewarding career in many ways.

Where to begin when you have a family?

Do you have the time to take a course at the university or even a night course? Juggling job and family obligations might be challenging, but it is possible. All you need to get started is a laptop and there are many types of development tutorials, free online tools and videos available. A degree and education aren’t always necessary, with so many sources available online you can teach yourself development.

Even though you could start staying up later than usual, it will be worthwhile in the long run.  With the help of the many STEM learning items available, you can even keep your kids occupied and interested in what you are doing. These products introduce kids to electronics and coding from an early age. To further your development, you may even do more challenging electronic tasks. For example, you could start your own Beagleboard projects to engage that part of your brain.

Why being a parent and a developer is a positive

You can teach your kids how to code; whether or not they utilise it in the future is irrelevant because the experience will benefit them greatly. Learning to code can boost students’ confidence and general academic performance while also enhancing their math, writing and creative skills.

Almost every gadget we use in modern life, including home appliances, cash machines and Terminals, is powered by a computer.

Your kids will be more prepared for the world since it’s not all about video games, laptops and tablets!

 

Are Your Efforts To Squelch Othering Perpetuating It?

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by Amri B. Johnson, CEO of Inclusion Wins and author of “Reconstructing Inclusion: Making DEI Accessible, Actionable, and Sustainable

If you’re involved in DEI work, you are all too familiar with othering. For far too long, certain groups have been (however unintentionally) excluded from the dominant culture at work. When one is not part of the “in group,” they miss out on opportunities — and the company misses out on their gifts and perspectives. Othering is destructive for everyone involved.

Many organizations have ramped up their efforts to stop othering and all workplace marginalization and discrimination. However, there’s just one problem: Too often, they do it in a way that, ironically and unintentionally, perpetuates a sense in some that they are being othered.

All organizations should be working toward inclusion and equity. It’s just that companies need to do it in a way that doesn’t spend a lot of social capital making any group ‘wrong’ — because that makes them the new ‘othered’ group.

The trouble lies in focusing DEI work on any single identity group. To solve the problem of otherness, we must throw out the “us” versus “them” paradigm altogether.

The solution is thinking in terms of “we.” Instead of focusing on what divides us, companies need to take a shared humanity approach.

Organizations have their work cut out for them as they rethink and redesign inclusion. In the meantime, there are still many ways you can reduce othering in your organization for everyone.

A few tips:

For Leaders

Hire and retain talent from all backgrounds.

Cast a wide net. If you notice that many or most of your employees attended the same university, it’s time to branch out. And, of course, make sure you are hiring across the spectrum in terms of race, ethnicity, gender, age, ability, etc.

Make the workplace feel safe.

Psychological safety is crucial for engagement, productivity, innovation, and inclusion — and it starts with leaders. Look at your behavior and set an excellent example for others. Are you open to being influenced by people different from you? Do you admit your mistakes? Do you know how to manage your emotional discomfort? Assess your employees (you might even survey them to get their feedback). If people feel free to share ideas, be vulnerable and open, try new things, and make mistakes, keep doing what you’re doing. If they feel frightened, anxious, guarded, and afraid to step out of their comfort zones, it’s time to look at what elements in your culture may be blocking people from feeling a sense of safety and belongingness.

Identify the people you rarely speak to, work with, or mentor. Reach out to those people.

Leaders need to connect with everyone on their team. Think of the employees you are less likely to interact with or those who have fallen off your radar. Make an effort to engage with them frequently in one-on-one meetings, email conversations, or hallway chats. Talk about the work, but also get to know them on a personal level.

One of my clients (a non-American person of color) once told me that they feel like everyone is nice and polite in their organization. They shared, ‘But, they don’t take an interest in me. I ask them about their work and personal lives. They rarely ever reciprocate. I don’t think it’s intentional. I think it’s discomfort — a lack of familiarity because they have never been around someone from my background.’

Ask yourself, “Do I regularly dismiss the ideas of certain people or downplay their accomplishments?”

Then, hold up the mirror by reflecting on whose ideas you promote most often. Conversely, do you ignore some people’s contributions while praising others? If you recognize a tendency to play favorites, make a goal of focusing only on performance instead of on the person doing the work. Consistent attention to subtle acts of engagement can help you treat everyone more fairly.

Run meetings so everyone can participate.

Pay attention to the dynamics when teams get together. Do some people lead or dominate the discussion? Do others rarely? Who is interrupting? Learn and then manage meetings to create equity of voice.

Be aware that bonding social capital can lead to unfair advantages perpetuating othering…

Bonding is a type of social capital that occurs within groups where members are similar in demographics, attitudes, and beliefs. For example, bonding ties often happen in organizations within teams, corporate affiliations, or similar hobbies and personal interests. Bonding isn’t objectively good or bad. But inequities are inevitable when it leads to unfair advantages for exclusive groups. 

Bridging social capital brings people together.

While siloed thinking and action in organizations primarily result in bonded groups maintaining power, bridging social capital (characterized by connections across identities) allows groups to share and exchange information. These connections foster ideas, innovation, and familiar context where their different perspective could otherwise get in the way.

You can harness the power of bridging social capital to help unify your employees and increase productivity and innovation. First, gather data through an organizational network analysis (ONA) — which measures patterns of workplace collaboration — to learn about how to create more bridging social capital. This data will allow you to see where bridging ties exist (or perhaps where they do not exist) and how you can intentionally foster more of them.

For Everyone 

Do you have significant influence, power, or privilege in your firm? If yes, then be an ally for people you see being othered.

If you are in a position where your race, gender, status, etc. gives you the freedom to speak your mind with fewer negative consequences, you can advocate for anyone who feels othered, left out, or ostracized. Speak up and ask to hear other perspectives during meetings (aside from the usual voices). Bring people who may feel excluded into the group. Share praise with the people who helped you on your latest successful project.

Be on the lookout for your own biases. Keep challenging them.

Everyone has conscious and unconscious preferences. Although they often occur without your awareness, implicit biases can negatively impact how you relate with others. And we are all personally and organizationally responsible for doing all we can to mitigate them. So check in with yourself and engage with others. If you discover a bias or someone points one out to you, address it and create an approach to prevent it.

Branch out and meet new people.

If you socialize and share ideas only with the people who are like you, both during work and outside of it, you are perpetuating othering. Even when we don’t mean to, we can signal that our group is exclusive and those on the outside don’t belong. Get to know everyone, focusing on people who are different from you. Remember that we are wired to notice differences between ourselves and other people, but that doesn’t mean we should avoid them. 

Check yourself for care, openness, safety, and trust.

These four ways of being help create the conditions for inclusion and belonging. Answer these questions to see if you need to adjust your behaviors to create a more welcoming work environment. Remember, we all can be part of the change.

  • How do I show that I care about my colleagues? In what ways do I indicate that I am committed to their development? Do my team members feel that we are all moving in the same direction?
  • Are you willing to be influenced by colleagues with whom you disagree? Do you actively share information? How well do you listen?
  • Do teammates feel that they can push back and challenge you? If you are in a position of greater power or influence on your team, in what ways do you make sure people know they can ask outside-the-box questions and spontaneously share ideas?
  • Do you intentionally seek to learn and understand the interests of your colleagues? When your colleagues are not around, do you share and represent their interests with a clear understanding when doing so?

Inclusion has to work for everyone, or it doesn’t work at all. There’s no room for any othering in organizations that want their employees to engage, collaborate, and go all in with their work. When everyone works together to make the workplace safe for each person to do their best, everyone thrives — and everyone wins. 

 

Amri B. Johnson

Amri B. Johnson is the author of “Reconstructing Inclusion: Making DEI Accessible, Actionable, and Sustainable“. He is a social capitalist, epidemiologist, entrepreneur, and inclusion strategist. As CEO/founder of Inclusion Wins, Amri and a virtual collective of partners converge organizational purpose to create global impact with a lens of inclusion.

 

[Interview] Will Russell, E-Commerce Launch Marketing Specialist 

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Will Russell is CEO of Russell Marketing, specializing in e-commerce launch marketing, which has helped hundreds of entrepreneurs validate their ideas and execute successful launches. His new book is, “Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time“.

Russell recently spoke with YoungUpstarts and shared his insights on what it takes to launch and maintain a successful e-commerce business.

Describe your professional background and how you came to advise entrepreneurs in e-commerce launch marketing.  

My career started in media marketing, launching new websites and campaigns for media brands. Following that, I spent a couple of years in the nonprofit marketing world, acquiring attendees for national, nonprofit events.

It was only when I began working with entrepreneurs, following my nonprofit stint, that I noticed the similarities between each stage of my career path. Each involved a version of “launch marketing” and the various industries followed similar strategies and processes for success. With that alignment crystallized, I was able to develop my own system, the “Five-Step High-Profit Launch System,” using consistent concepts, strategies, and systems that could be applied to almost any launch in any industry. This system is the core of my launch marketing business, Russell Marketing, helping entrepreneurs take new products and ideas to market successfully.

Now that the world of e-commerce has made it possible for entrepreneurs to launch without first securing large investments, where do the risks lie in putting out a new product or service?   

The most common risk I see is the risk entrepreneurs take in developing and investing a business idea before validating that it’s an idea with market fit (that consumers want to buy at the price you need to sell it for profitability). We could save a lot of heartache, time, and money if every entrepreneur correctly validated that their idea had good market fit.

A more recent risk we’re seeing is the fluctuation in manufacturing and shipping costs. Many entrepreneurs don’t factor this in sufficiently when building out their business plan and projections. The last few years have been wild for supply chains. It’s so important that entrepreneurs think about the full lifecycle of their product development (and add in budget buffers) when considering what’s financially viable for them.

How should creators or entrepreneurs think about proving that the market wants their product before investing time and money in a marketing campaign or manufacturing?  

Before going much further beyond the idea stage, it’s important to verify that there are indeed buyers out there. It’s equally important not to only collect this kind of feedback from family and friends, but also from strangers. After all, it’s usually strangers, not your close network, that will be brutally honest with you.

This can be done in several ways — such as Preorder Campaigns or Reservation Campaigns. For the former, you’re collecting full payment for a future purchase (the customer is “preordering”). You then use those funds to develop the product and bring it to market. For the latter, you’re collecting a deposit or reservation for a future purchase. This is unlikely to allow you to collect the full funds needed to move into manufacturing, but it does give you a clear understanding of buyer intent (will they accept the price point you’re putting out there).

Can you describe your system for determining early in the process if a launch is a “go” or a “no-go?”

In the Five-Step High-Profit Launch System, “Validation” is the first step. It gives us the data to determine whether the product idea is a “go” or a “no-go,” and whether we recommend to the entrepreneur that they continue pursuing the idea or make revisions to their offer (such as changing the messaging, adjusting the price point, or going back to the drawing board with the product itself).

Most of our Validations use the Reservation Campaign strategy I just referred to. We usually run Meta and Google advertising campaigns to draw attention to the product idea, drive these interested users to a web page, and collect ~1% of the product price, or a flat $5 deposit, from those who want to become future customers.

Once the campaign has been run (usually no more than a month), we can compare the results with our benchmarks.

Why is it important to build an audience before you launch and how do you go about it?  

Building an audience before launching is important because it helps to create a base of potential customers who are already familiar with your product or service. This can help to increase the chances of success for your launch, as you’ll have a group of people who are already interested in what you have to offer.

To build an audience before launching, most entrepreneurs will look to paid advertising channels, such as Meta or Google. Paid advertising like this is a quicker way to grow. For those without the budget to make use of these platforms, they can focus on creating content that’s relevant to the product or service and engaging with communities that contain the target audience.

Ultimately, the goal is to acquire prospective customers into a community, such as an email list or Facebook Group.

Can you share some ways to convert an online audience into customers? 

Once a prospective customer has signed up and expressed interest in a future offer, there will be three key factors in them converting:

1) Are their objections and questions resolved?

People that express interest, but choose not to convert into a customer, will do so because they have objections. An objection could be something clear, such as the price, or something more subjective, such as whether the product is right for them and their lifestyle.

In launch marketing, an entrepreneur should try and identify — and resolve — as many objections as possible before launch day.

2) Are they incentivized to act now and not later? 

People want what others have, so the more demand an entrepreneur can create for their launch, the more the launch will continue to grow. Think of it as similar to dropping a rock in a pond. The stone dropping is the first phase of traction. The ripples created then grow and expand. You need the rock to create the ripples.

It’s imperative to encourage people to act sooner rather than later. These earliest customers will be your rock. Most entrepreneurs will use incentives such as discounts or limited time offers.

3) Why should they trust that the brand/creator will deliver the product they promise? 

In the current e-commerce world, it’s not only about what a product is that leads to customers. It’s also about who is behind the product. Glamorous marketing campaigns only go so far. If the potential customers don’t trust that the brand will deliver the product, no amount of marketing will get folks to buy.

We see success here when entrepreneurs are transparent with their community and build personal relationships with their prospects. In general, especially for new products and brands, the more open, transparent, and visible the founder, the better the conversion rate of prospects into customers.

Can an entrepreneur recover from a failed launch, and if so, how?

At this stage of a launch, if an entrepreneur has been following a recipe like the Five-Step High-Profit Launch System, they’re long past the time when they can preemptively resolve sales objections and customer concerns. In many cases the best option is to start over, as painful as that sounds.

That said, starting over isn’t the only way. If an entrepreneur finds themselves in this scenario and are committed to keep moving forward, they should focus on the following:

1) Respond honestly to rebuild trust.

A lack of conversion means a lack of trust — what was promised wasn’t delivered. That trust needs to be rebuilt.

2) Re-prioritize launch plans by understanding what, if anything, did work in the misfire.

If a launch goal was to sell 10,000 units of your new product and launch day flopped, it’s important to reset expectations, otherwise the disappointment will simply continue.

3) Lean on other brands.

Another way to rebuild trust with potential customers is to piggy-back on the credibility of another brand. Creating a unique offer that another brand can present to its community via its own marketing channels can potentially get you through this difficult time.

4) Move forward like a Stoic.

What does a Stoic do with failure? They make the most of it. Marcus Aurelius wrote: “The impediment to action advances action. What stands in the way becomes the way.” Too many times I’ve seen entrepreneurs continue down the same path after a launch failure, exhausting themselves physically, emotionally, and financially. Rather than dwelling on what’s happened, doubling down on what hasn’t worked, and digging a deeper hole, take time to stop, pause, and objectively reflect. Fail forward, as many folks say, and turn this bump in the road into your new path of success.

To learn more about Will Russell and his Five-Step High-Profit Launch System, visit https://www.launchin5book.com

 

3 Best Practices For Employee Appreciation

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One of the keys to running a successful business is an empowered team. After all, they’re one of the company’s greatest assets. And so, taking care of them and ensuring they’re supported and appreciated can go a long way in having a motivated team of professionals under your management. 

Most companies express their employee appreciation by being vocal in acknowledging their workforce’s work and efforts and telling them the value of their contribution. But to take it up a notch and give your team members the recognition they deserve and keep them engaged, below are some of the best practices for employee recognition:

1. Give Rewards To Employees.

One of the best ways you can acknowledge your employees and what they bring to the table is by giving them rewards as a token of appreciation. While saying “thank you” for their hard work would suffice, it’d be more meaningful if you could add a little touch to it by giving them something they deserve. 

As a starting point, you can choose from the following rewards for your top-performing employees:

  • Promotional Gifts: Giving promotional gifts would be a great gift idea for your employees. This way, you can give your employees something that still holds your company’s brand. And as you decide on a promotional gift to give, ensure that it’ll be something they can use or wear. For instance, it could be an office coffee mug, pen, notebook, tote bag, or t-shirt. 
  • Vouchers: One of the practical rewards you can gift your employees are vouchers. It could be for shopping for items at a popular store near your area or paying for food or drinks you know they love. Alternatively, you can even give them a hotel or spa voucher, which allows them to have a restful weekend and provide them with the relaxation they need and deserve after all the hard work and contributions.
  • Work-Related Reward: Another great gift idea would be something work-related. This way, you don’t have to spend a lot of resources but still allow your employees to feel appreciated and rewarded. This could be having a free pass from being late, an additional paid leave, or extending a day for a deadline for a certain project, or giving them a work promotion, to name a few. 

The ideas above are just some of the common types of rewards you can consider for your employee recognition program. To make it more engaging and inclusive, and ensure it’ll be effective, give your employees a voice. This way, you can allow them to make suggestions. For instance, you can send out surveys to determine which reward they prefer and would likely use. 

2. Host A Recognition Event.

As you appreciate your employees’ hard work, it could be memorable if you could create an event to celebrate them. You could host a monthly or quarterly recognition program wherein you gather everyone in the same room and recognize your top-performing employees for a given period. In addition, you could also extend this to employees who have reached a professional milestone. It could be celebrating a work anniversary, promotion, or retirement

Essentially, giving your employees the rightful exposure can make them feel appreciated and valued for all the hard work they exerted for the company. This can be a great way to care for and look after your employees and inspire other team members in your organization.

During the recognition program, you can prepare certificates they can keep or display in their work area. This can serve as a good reminder that they’ve been doing an excellent job at their work and you appreciate all they’ve done for the company.

3. Consider Peer Recognition.

Apart from recognizing your employees’ hard work based on professional criteria or their contributions to your organization, it could also be a great approach to consider peer recognition. After all, you wouldn’t want to only appreciate an employee’s skill and expertise but also their behavior and values.

You may not have enough idea about how a certain employee has helped their colleagues and made their lives at work better. Perhaps they went out of their way to offer assistance. Or it could also be they embodied your organization’s core values. Hence, to recognize all types of employees, it can help to create a survey and ask everyone about who they’d like to acknowledge for their work and values. This way, you can appreciate all kinds of employees in your company.

Takeaway

There are plenty of ways you can show your appreciation and gratitude to your employees. With the insights above, you can allow them to feel better about themselves and motivate them further to work harder. And as you implement a good employee recognition program, you can boost employee morale. As a result, they’re likely to feel more engaged, supported, and valued by the organization they’re part of.

 

Speed Up Your Business To Deliver Stronger Profit Margins

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business meeting charts

business meeting charts

In business, one of the things that you have always got to be thinking about are your profit margins. We know that you probably read articles all the time that tell you that it’s not all about the money, and this is true, but it’s certainly an important aspect. One of the things that you can do to improve your profit levels is to speed up your business!

In this article, we’re going to be taking a look at how you can do this, so keep reading down below if you would like to find out more.

Invest In New Tech.

First, you might need to invest in new technology. We now live in the age of technology, meaning that all businesses are going to need to jump on this bandwagon if they have any chance of keeping up and remaining competitive with the other companies out there. Everyone is going to need the basics such as laptops, tablets etc, but not everyone is going to need things like gummy molds and heavy machinery. 

It’s up to you to ensure that you’ve got all the tech your business needs, and it’s important that you do this asap as tech is faster than people, producing better, more accurate results.

Hire The Right People.

Next, you need to think about hiring the right people. Your business is only ever going to be as strong as the team that you hire. The best way to ensure that you do hire the right people is by looking at using a recruitment agency. They’ll help ensure that you only have to explore the best CVs and resumes when filling roles in your company. 

Cut Time Wastage Where You Can.

Next, you should think about cutting time wastage where possible. Time wastage is going to be a massive concern in your business because it means that you will be bleeding funds by the hour or possibly even the minute. The trick here is to ensure that you are carefully monitoring your business to find out where you are losing time. This might be slow team members or it could be poor equipment that is no longer up to date. 

Reward Hard Working Team Members. 

Finally, you need to make sure that you are rewarding the hardwork of your team members. By rewarding their hardwork, you can ensure that they are more inclined to do more for your business and deliver the output that you require. If you are interested in taking this step, then it’s important to think about the type of rewards that they are going to be interested in. This can be about more than just ensuring that you are offering them the right level of pay overall. For instance, they may want to be rewarded with more flexible working conditions. 

Hopefully, you have found this article helpful, and now see what you can do in order to speed up your business and deliver stronger profit margins. It’s important that you are always seeing the end goal, and working towards that as much as you can. We wish you the very best of luck, and hope that you manage to deliver strong profits asap.

 

Think Outside-In: Customer First

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by Catherine Kaputa, author of “THE NEW BRAND YOU: How to Wow in the New World of Work” and founder of SelfBrand

A cardinal rule of branding is to think Outside-In. Think customer first: what reaction you want from your target audience (outside), then figure out what you have to do to get that reaction (inside).

So don’t begin with what you want (inside-out). Begin with what your customers want and what you want your target audience to do, then plan your action. For example, if you are a salesperson, the reaction you want, of course, is a sale. But if you go right into a sales message with a new client, you probably won’t get the reaction you want. Most people don’t want to be sold, but they do want to buy. A better tactic is to get to know what the client’s needs are first and avoid “selling.”

Think in terms of framing your message. People are different and what would work with one target audience or customer group might be completely wrong for another. Frame your message and how you act so that you connect with people’s wants and desires.

Guess Who’s Number One?

Even if you’re not in sales, you have “customers” for Brand You just the same. If you work in a company, your boss is no doubt your most important customer. Why? Your boss has the most control over your career success (except for your own your own personal branding efforts).

You’ve got other customers too. Other senior managers and executives are customers. If you have direct reports, your team is also an important customer. You want to think Outside-In toward all these different groups. Look at Zoe’s story. Warm and engaging, Zoe had an impressive background in marketing. Unfortunately, she had spent her career building brands for others and had not done much to build her brand. She was a hard worker and focused on leading her team, yet she hadn’t been promoted to vice president, like her colleagues.

Quiet Quitting in Not a Smart Career Strategy

Her problem was a familiar one: “The boss doesn’t appreciate me.” How did Zoe respond to her problem? She avoided her boss. She went remote! And she stayed remote even when her boss asked all direct reports to come in two days a week. Analyze this from an Outside-In perspective. What response did Zoe want from her #1 customer? She wanted to get promoted, of course. What was her tactics for achieving her goal? She was ignoring her customer’s desires.

Emotionally, I could understand why Zoe wanted to work remotely and avoid in person encounters. She was upset that she hadn’t been promoted but her behavior was career sabotage. It was completely counterproductive to her goal of becoming a corporate VP.

Zoe had established a distant, formal relationship with her boss. Things were so bad that even pre-pandemic she was communicating with him primarily through e-mail and memos, and as infrequently as possible. She had focused on her team as her primary target audience to the neglect of building relationships with her boss, other colleagues in the company and senior managers – all of whom are important target audiences.

Perception is Everything

In her performance evaluations, Zoe’s boss gave her high marks in leading her team, but felt that she needed to play a stronger role in initiating projects, selling them to management, and increasing her visibility in the company.

The business world, like most places, operates on perceptions.

It really didn’t matter that Zoe supervised a larger group than many of her colleagues had. Her team was the only target market she focused on. She was viewed as a weak brand by her boss and other senior managers, and not a vice president brand. And, in most companies, if your boss doesn’t nominate you for VP, you will not have those two letters appearing after your name no matter how good you are with your team.

So, if this happens to you, the choice is clear: you must either start thinking Outside-In and change your boss’s perceptions of you or find a new boss somewhere else.

Take Action for a New Reaction

Above all, Zoe needed to stop quiet quitting. She had to emotionally engage with her manager beginning with adopting the hybrid work schedule and coordinating her schedule with her boss and other senior managers.

To begin the process, she had to build rapport with her boss by meeting with him, making eye contact, and interacting in a more relaxed manner.

Rather than viewing her “boss” as the “enemy,” Zoe had to approach her boss as a trusted confidant (even as a friend). She needed to replace her negative self-talk with a positive mantra (“My boss is my ally”).

Zoe also worked on developing relationships with other customer groups such as other managers, executives and co-workers by volunteering for cross-department projects and outside activities.

Little by little, Zoe started getting a different response from her boss and others at her company as she became more visible and engaged with all her key internal customers.

 

Catherine Kaputa is the author of “THE NEW BRAND YOU: How to Wow in the New World of Work” and founder of SelfBrand, a consultancy dedicated to helping people use personal branding insights to achieve career success and fulfillment. She has given branding presentations and conducted employee workshops at many of today’s most innovative companies such as Google, Microsoft, PepsiCo, Intel, Merck, Unilever, and Citi.

 

Now Is Still The Right Time To Switch From Leasing To Owning

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office space

office space

Have you been thinking about buying commercial real estate? Do you have your eye on the perfect building for your business? Many would-be buyers look forward to the stability and freedom owning their own property will bring them, but they aren’t sure if they should take action now.

Before 2022, interest rates were at a historic run of all-time lows. And for a while, it seemed like it might go on for years to come. But Federal Reserve policies have changed as the focus shifts from a pandemic response to reining in inflation. That has some repercussions for your business.

Over the last year, SBA 504 loan interest rates have risen from 2.97 percent in September 2021 to 6.52 percent in November 2022. Naturally, this has many business owners rethinking their plans – but before you put them on the shelf, it’s important to weigh the costs of inaction.

If you own a business and need financing, but you’re on the fence about current rates, it pays to get the whole story. It may seem counterintuitive, but there are still plenty of good reasons to go forward with your financing now. Here are some of the biggest ones:

1. Rates Are Still Relatively Low.

You might feel a lot better about rates rising over the last year when you consider the historical trends. As recently as 2006, SBA 504 loan interest rates topped 7 percent, far higher than today’s 6.52 percent. Throughout 2004-2014, rates were often at or above today’s rates.

Sub-3 percent interest rates are an anomaly caused by a once-in-a-lifetime set of circumstances. Today’s rates are closer to what would be considered normal, but they are still favorable in comparison to past trends.

2. Rates May Rise Higher – Especially with Conventional Financing.

In the not-too-distant future, small business owners who choose not to seek an SBA 504 loan at today’s rates may wish they had. The Fed has been aggressive in raising interest rates so far and has signaled it will use these rates as its main tool in the fight against inflation.

With inflation still at 8.3 percent in August of 2022, it’s shaping up to be a long battle.

3. Your Business Might Not Be Able to Wait.

Cash flow is the lifeblood of any business. When business revenue and savings aren’t enough, you need financing. The lower the rates you get, the more money you can keep “in play” and put to work for you – and that makes waiting for rates to drop again a very risky proposition.

Simply put, there’s no guarantee that rates will go down – in a year, three years, or five years. No one likes to think about “what might have been” if their timing had been different, but when it means the difference between survival and insolvency, it’s even more important to take the plunge.

4. Interest Rate Figures Don’t Tell the Whole Story – You Have Options.

An SBA 504 loan is lauded by business owners from coast to coast for more than just its below-market rates. It can be used for commercial real estate, purchasing equipment, or making eco-friendly improvements to a property. It offers attractive down payments as low as 10 percent, too. For businesses that need a “special use” property such as a vineyard, the SBA 504 loan is often simpler than a conventional loan and more attractive.

That said, there are many possibilities to explore. A loan specialist can help you consider all of your loan options. Small business credit cards can also be helpful, especially when they offer valuable incentives.

5. Refinancing Is Usually an Option.

Even though today’s trends are clear, nobody can predict the future. It’s true that interest rates might go down in years to come. If you already have a loan, does that mean you’re out of luck? No, not at all!

If you choose an SBA 504 loan, you’ll have access to the SBA 504 Refinance Program whenever it makes sense for you. Refinancing helps make borrowing more affordable. The SBA 504 Refinance Program offers terms up to 25 years, below-market fixed interest rates, and reduced monthly payments. It is also a great way to access cash currently trapped in real estate.

Don’t “Wait and See” When It Comes to Buying Your Building.

If you aspire to own your property, don’t leave it up to chance or the whims of the Fed. You lose nothing by getting more information about the SBA 504 loan program – and you might learn exactly what you needed to know to take the best next step for your business.

 

TMC

TMC Financing is a Certified Development Company licensed to operate in Arizona, California, Nevada, and Oregon. As a nonprofit organization trained to help business owners through the SBA 504 loan process, we are here to answer all of your questions.

Contact us to learn more or get started.

 

4 Tips For Financing An Online Business With Zero Cash

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Whether you are selling SaaS solutions or starting an online retail shop, you will need time and resources when setting up an online business. When it comes to finances, you should have enough cash to serve as your starting capital. However, you still have to consider where to get extra funding in case you lack cash in the bank. Your savings and personal finances might not be enough to cover the initial costs of starting your online business, so you will need to look for other sources elsewhere.

Fortunately, there are other more effective ways to help you kickstart your online business even if you have no money to set aside.

1. Get a small business loan.

Many startup founders and fledgling entrepreneurs could benefit from government-sponsored lending programs that target small-to-medium businesses. In the United States, you can take advantage of small business financing programs under the Small Business Administration. Depending on your financing needs, you could get SBA loans of anywhere between $50,000 to $5.5 million with repayment terms of up to seven years. If you are only starting a small online business, you could secure a $50,000 microloan which is more than enough to launch your online store.

2. Use a crowdfunding platform.

Do you have an idea that has the potential to improve lives? Consider presenting the concept to a wider audience and get eager people to contribute just to see it on the market. Through crowdfunding platforms like Kickstarter and Patreon, you can pitch a great idea online and ask for donations from interested individuals looking to take part in establishing your online business. You just need to make a compelling pitch by adding a video presentation of your idea and the benefits it could bring to your niche or target market.

3. Take out a payday loan.

Aside from conventional loans, you can also look for alternative loan options that are ideal for business owners looking to start small. Payday loans are ideal for young entrepreneurs and everyone else looking to enter the world of business with little money in their pockets. Even if you have a bad credit score, you can still apply for a payday loan and receive the money in just a matter of minutes. You just need to look for a legitimate payday lender who can help you secure the funding you need for your business. If you are based in Ontario, consider lenders like My Canada Pay which offers manageable short-term loans.

4. Get friends and family members to help out.

You don’t have to look far to look for the funds you need to start an online business. Sometimes, you just need to ask for help from your inner social circle which consists of your relatives and friends. Reaching out to them is a great way to access available resources without having to pay interest. In turn, you can recognize your family members and friends as partners who will get a share in the profits. 

Starting an online business doesn’t have to be complicated. You just have to know how to secure your initial investment and get things rolling!


 

Benefits Of Building Materials Delivery

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The construction industry can benefit from technological innovations and a more streamlined approach to a project’s different aspects. From hiring to the finished product, so many little details can fall through the cracks if there is poor planning. Using services that promise a faster, more efficient way of doing things can make even small projects far more profitable and timely. 

Contractors today have access to many innovative tech products and platforms, one of which is building materials that can be delivered to the job site.

Benefits of having materials delivered

Saves time.

When you don’t have the proper materials to finish or continue a job, that means your workers are getting paid to wait, and the project is slowly getting delayed. When you have building materials delivered on the same day, there is very little time wasted, which leads to higher productivity. Studies have shown that a considerable amount of time on job sites is wasted taking breaks and waiting for materials to be delivered. 

The breaks can be fixed by better planning throughout the day or week, but waiting on materials to be delivered shouldn’t be one of the biggest issues. Ordering the exact materials needed through the easy-to-use app not only drives productivity but saves time for many contractors. Having your employees show up to work with the required materials will only lead to increased productivity efforts.

Cost-effective.

When you use a company like The Buildclub for building materials delivery, that saves you from having to use a member of your team to do the deliveries themselves. Members of a construction project team are highly skilled and are paid a lot of money to do the job they are trained in. If you have to start using them to pick up and drop stuff off, that is a very expensive courier. The Buildclub allows you to have the necessary materials dropped off at the site quickly without losing a valuable member of the team.

No cost for extra inventory.

Inventory that sits around unused can cost a construction project money, especially if it is out at a site where it can be damaged or stolen. Unused merchandise can also be viewed as cash that has been tied up in something that is not being used rather than in buying much-needed materials immediately. When you order materials for construction that need to be used that day, that reduces the cost of carrying excess inventory, and there is no danger of having those items stolen or lost.

Fewer hassles.

Many things can go wrong on a worksite, but a lack of materials doesn’t need to be one of them. When you realize that materials are needed right away, and you don’t want to search all over for them, opening up an app on your phone is a great solution. You might only be able to control some things like broken machinery and accidents, but you can use your cell phone to order the right materials at the touch of a button and have them delivered to you immediately.

When you are looking for ways of increasing the efficiency of your job site, take a look at the different ways you could benefit by having materials delivered on the same day. With just a few keystrokes, you can order the exact materials you need for that day or the next day, pay for them, and have them delivered when you need them—no more wasting money with excess inventory or paying people to stand around a wait. Having your materials delivered can mean extra money in your pocket and extra time for other projects.

 

How To Tackle The Top 3 Challenges In Business Payments

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by Sven Hinrichsen, SVP of Strategy for Corpay Payables

Working with multiple systems, the growing threat of fraud, and the lack of visibility into data are the top three challenges treasury professionals face with business payments. That’s according to the Strategic Treasurer 2022 Global Payments Survey of over 230 treasury and payments professionals.

These challenges are not surprising. The pandemic put the push to digitization into overdrive. However, adding more electronic payment types and digital systems creates more workflows and disparate sources of data to an already complex operation. At the same time, the rise in ACH payments has unleashed a new wave of sophisticated business email-compromise schemes. With so many people changing jobs since the pandemic, these challenges are now even more acute.

What’s perhaps surprising is that these concerns rose to the level of “top challenge” for companies far more frequently than concerns such as maximizing card rebates and vendor discounts, and utilizing different payment types to optimize working capital.

These are still important, but not nearly as important as making sure the day-to-day process of managing payments works smoothly. These findings of the study square with the top challenges we see working with treasury and payments professionals.

Challenge 1: Using multiple systems

The top challenge, cited by 58% of respondents, is that they’re working with multiple systems. That is difficult when systems are not fully integrated, and just 5% of respondents said their ERP system was fully integrated with their banking platforms. Nearly 90% said there was some integration, while 21% said their ERP system is not connected to their banking platforms at all.

What we see is that having systems that are not fully integrated means teams find themselves having to run overlapping processes. They’re toggling between systems and exporting data from one system to a spreadsheet and manually uploading it to a different system.

At the same time, they’re managing a different workflow for each payment type or program. More than 80% of respondents are originating payments with more than one bank. More than 75% use bank portals for payment connectivity, and 48% cite banks’ complex formatting requirements as a challenge.

Challenge 2. Security and fraud management

Preventing fraud is more of a challenge for smaller firms, with 55% citing it as a top concern compared to 36% of those at large firms. What we’re seeing is that smaller companies are experiencing more of these email-based attacks, probably because their systems and processes simply can’t keep up with fraudsters’ pace of innovation. The fear of an attack is greater because the impact to a smaller company is much bigger.

A larger company with a big balance sheet can weather a fraudulent attack more easily, but it can put a real strain on a smaller company. At Corpay, we have processes in place for helping our clients recover fraudulent payments. A lot of small companies can’t afford to lose access to their money for that long.

Challenge 3: Accessing real-time, accurate data

Getting real-time visibility into payments data seems to have risen in importance, with 43% of respondents saying it is a top challenge. This is perhaps a sign of changed expectations in a world that is becoming increasingly digitized. It wasn’t that long ago that most vendor payments were made by paper check. In that world, real-time visibility was just a pipe dream.

As the rest of the organization digitizes and decision making becomes more data driven, there’s greater demand to provide more timely financial data.

But the challenge isn’t confined to slower reporting. Reconciliation takes longer, which means that job costing takes longer. In industries like construction, where costs are passed through to the customer, that means that billing is delayed. That, in turn, creates challenges with cash management.

What’s interesting is the extent to which the top three challenges are interrelated. It’s hard to deliver timely, accurate data when you’re working with multiple systems and there’s no standardization. The level of complexity that people are managing creates constant time pressure, giving fraudsters an opening to slip in. Furthermore, delayed data can prevent daily reconciliation, which is one of the best practices for catching and recovering fraudulent transactions.

The linkage between these challenges suggests that the same solution can eliminate many of them. Companies seem to be moving in that direction. The top investment areas are AP automation, which could include invoice and/or payment automation, and payment services.

Payment automation allows customers to wrap up disparate payment processes and bank connections into a single workflow. AP only needs to transmit one file to the payment provider, and they receive back standardized remittance data. Using APIs, file transmission can be initiated from the ERP system and the remittance data drops right back in there.

Outsourcing payment services is a more robust solution, encompassing automation, vendor enablement, and data management within a B2B payment network. Payment service providers also handle time-consuming, back-end issues such as error resolution and escheatment. What we typically see with customers who go the outsourcing route is a 75-80% reduction in time spent on payment processing.

There’s a talk track in the profession about turning accounts payable from cost to profit center through increased credit card rebates. The promise of high rebates on spending you’re already doing is attractive. But if your processes are still largely manual and you’re having to hire extra staff to run the process, that can easily cancel out the gain. And it doesn’t position your organization to scale.

The responses to this survey make it clear that the first order of business is to make sure the process actually works in a scalable, reliable manner with the required protection and visibility. Solutions that address vendor payments holistically and simultaneously streamline complex processes, reduce fraud risk, and give you visibility into the status of all your payments. That, in turn, greatly improves your ability to manage working capital, capture discounts, and make more payments via credit card, thereby increasing rebates and helping you meet your cost cutting goals.

 

Sven Hinrichsen, President & GM of AP Automation at Corpay Payables (a Fleetcor Company), entered the world of payables through roles at McKinsey & Company. His passion lies in helping businesses make strategic decisions that will ultimately benefit their bottom line.

 

6 Proven Tactics To Market To Hispanic Consumers 

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The Hispanic population is one of the fastest-growing groups in the United States, representing an important consumer segment for any business. However, marketing to them isn’t as simple as it may seem. Some companies have tried using traditional marketing approaches that don’t resonate with Hispanic consumers because they fail to understand their needs and wants. 

The good news is that this article rounds up six tactics proven to help you market to this group successfully. They are: 

1. Use Bilingual Marketing Materials.

Hispanic consumers often prefer Spanish-language ads over English ones because they feel more comfortable with the language they are more familiar with. This doesn’t mean that you have to translate everything into Spanish—providing bilingual materials can go a long way toward showing them that you care about their needs and wants. 

For instance, you may partner with a translation agency that can help you with English to Spanish translation in your marketing campaigns. You can then offer these materials on your website or social media channels so that potential customers can download them for free. This way, you will reach out to the Hispanic community and build customer loyalty by offering helpful information. 

2. Participate In Events That Celebrate Their Heritage.

Hispanic culture is rich with celebrations and traditions that can be used in marketing campaigns. During these month-long events, businesses can participate by hosting events such as festivals or community gatherings where they can provide information about discounts or special offers for Hispanic customers. 

For example, Cinco de Mayo is an annual celebration of Mexican Independence Day, which takes place on the fifth of May every year. You can use this as an opportunity to promote your authentic and culturally relevant brand by hosting parties or offering discounts during the holiday. 

3. Leverage Culturally Relevant Messaging.

Compared with other consumer groups, Hispanics are more likely to want products that reflect their culture and heritage. Your messaging needs to be relatable and authentic for your brand to resonate with this audience. Remember that what resonates with one person may not resonate with another person from the same culture or background. take the necessary steps and do your research before reaching out to them so that you can leave a positive impression. 

For instance, if you’re marketing a seasonal product, such as Halloween costumes or decorations, consider using a local Mexican restaurant as a sponsor. This will be especially effective if the restaurant has an established relationship with the community and is known for its authentic Mexican cuisine. 

4. Focus On Family-Oriented Brands.

Hispanics tend to be family focused; they always put their families first. They also have larger families compared with other races. Marketers should consider how they can appeal to Hispanic consumers as family members or individuals within a family unit when targeting this group. 

For example, marketers of household products such as detergent, paper towels, and toilet paper can benefit by focusing on how the products are used in everyday life. You should tailor the images on the packaging toward Hispanic consumers through family photos and words that resonate with this group, such as ‘family’ or ‘home.’  

5. Adopt Spanish Voiceover In Your Ads.

If you want them to listen to your ads, it helps if they understand what you are saying. Hence, an effective way to market to Hispanic consumers is using a Spanish voiceover in your ads. This is because Hispanics prefer to hear things in their native language.  

To get the most out of your campaign, make sure that there are no distractions from the main message. Use images that are easy on the eye and go well with the voiceover. 

6. Offer Free Shipping On Orders Placed Online.

If you’re selling online, you might want to offer free shipping. This is a proven tactic for attracting Hispanic consumers and their families. Hispanic consumers like online shopping because they can avoid any potential language barriers. In addition, they like free shipping because it saves them money on gas and other expenses associated with driving to the store. If your company offers free shipping for all orders placed online, this will be another advantage over competitors who do not provide this service. Guaranteeing free returns on online products can also help you attract Hispanic customers interested in purchasing from your company but might need more confidence in the offerings.  

Key Takeaway.

Remember that marketing to Hispanic consumers is a collaborative effort. Achieving your goals with the Hispanic market will require much time and effort. Hopefully, after reading this article, you have gained insights on effectively reaching out to Hispanic consumers and boosting your marketing campaign.

 

Key Factors To Consider When Hiring A B2B Market Research Company

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When it comes to making business decisions, data is key. Market research is one way to collect data, and when you’re looking to hire a market research company such as Adience market research company, there are a few things you need to keep in mind.

So whether you’re looking for information on your target market, competitor analysis, or anything else related to your business, let’s discuss‌ some of the most important factors to consider when hiring a b2b market research company.

1. B2B Experience.

Making sure a B2B market research company is equally skilled at research and how to implement that research to achieve your goals better is the first thing to check when selecting one. They must have a history of delivering outcomes that have a favourable impact on the bottom line. Ineffective execution could make the idea just appear nice on paper.

The easiest way to learn what issues the B2B research company has previously resolved for its clients is to read through some of its case studies. They will be a good fit if you can relate to those problems.

For instance, if you own a transportation or logistics company, find out if the research firm has experience in this area. Investigate the companies they’ve previously worked with and client testimonials.

2. Proactive and Flexible.

A proactive approach and regular communication with you regarding the status of the research are qualities to look for in a b2b market research company. A company that consults internal stakeholders at the start of every project to better understand their research, goods, and business demands.

To become specialists in the customers’ industries, they must also study internal strategy documents, white papers from the sector, and previous research findings.

B2B market research companies ought to be flexible. They should adjust their workings to fit your schedule and should also accommodate the schedules of respondents. So, look for a flexible company.

3. Understands Business Dynamics.

A competent B2B market research company can pinpoint the dynamics of decision-making in a specific sector.

Businesses purchase B2B goods and services in a variety of ways. In certain businesses, the decision-making process is formal, with purchasing committees moving things along. Decisions made elsewhere are more impromptu and unstructured.

Find a research firm whose studies can examine the circumstances of a purchase. Ultimately, this will aid in their research and understanding of the b2b buying process and which qualitative and quantitative methods are best equipped to understand the buyers’ requirements.

4. Effective Market Segmentation.

Market segmentation is an important factor when choosing a B2B research business because it can drive several B2B marketing and sales activities. Examples include targeting clients and prospects, choosing the best channels for interaction, developing content, and other b2b activities.

The biggest obstacle is altering how coworkers perceive the customer. As a result, it requires tremendous caution to win their support for a novel strategy.

Market segmentation isn’t just a theoretical exercise; buyer personas or segments must be applied once created. In addition, the company should be able to create collateral that makes the segments clear, recognisable, and vivid so they can be used regularly.

5. Brand Development Research.

Whether the aim is to build a current or new brand or determine the best brand architecture for several companies, the b2b market research organisation should have expertise in B2B brand development research.

A solid B2B research business should be able to determine the ideal brand positioning and make sure the company can live it daily. That’s because there may be a disconnect that breeds mistrust if a brand’s communications convey one thing while a customer encounters something entirely different while speaking with brand staff.

Conclusion.

If you bear these points in mind, hiring a B2B market research company for your enterprise will be simple. These elements are a terrific place to start and may yield more insights as you delve deeper.

The primary criteria should be the B2B research company’s experience and reputation. Never be reluctant to compare quotes from at least 4-5 businesses to choose the best one that can offer dependable service at a reasonable cost.

 

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