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What Are The Digital Marketing Trends In 2023?

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SEO online marketing

SEO online marketing

For 2023 and beyond, many businesses are already planning their digital marketing strategies. Here are some of the biggest trends in digital marketing that can help grow your success. Smart businesses look for the latest trends to incorporate to maximize their results and impact.

Metaverse 1

Digital marketers are buzzing about the metaverse. Metaverses are a broad term used to describe immersive virtual experiences that take place online, usually with others. A number of big brands have announced metaverse experiences, including Starbucks, Nike, and many others. The metaverse is generating a lot of excitement, but many businesses don’t have concrete use cases (or returns on investment) yet.

“You need to immerse yourself in the metaverse and experiment. Look for opportunities for your business to participate in and keep your eyes open for others in your industry. Don’t worry about going all in yet, because most businesses are still in the experimental phase of the metaverse.” says Gerald Crosthwaite, Managing Director of TechTarget.

Artificial Intelligence (AI)

“One of the quietest trends in digital marketing over the past few years has been AI integration into almost every digital marketing channel. Social media posts, search results, and advertisements are influenced by algorithms. AI is making marketing smarter, connecting consumers to the right messages and products.” says Robin, Chief Marketing Officer of KodeKloud.

Analyze how AI is changing the core aspects of your digital marketing channels, understand how the algorithms are impacting your results, and optimize your content strategy accordingly.

The customer experience

“Most algorithms and AI optimize for a good user experience in digital marketing. During the past year, search engine optimization (SEO) updates have focused on providing the most helpful content to users. By focusing more on your customers’ experiences, you can beat the algorithms and delight them.”

“You can future-proof your digital marketing by focusing on the user and optimizing their experience. All algorithms are based on improving the user experience, so this will protect you against future algorithm updates.” says Vaibhav Kakkar, CEO & Founder of Digital Web Solutions.

Videos of a short length

“It is undeniable that TikTok and Instagram Reels are taking over social media feeds and consumers’ attention.For businesses to stay relevant, they must appear in the channels and formats where their customers are. It’s good news that short video formats are becoming more available in social media management tools and schedulers, so businesses will have an easier time planning and posting next year.” says Julie Betts, CEO of FlabUp.

Watch Reels and TikTox to learn more about the format, content and appeal. Next, post short videos for your business and experiment with them. You can test and learn your way to success by using these powerful platforms that are earning so much attention and time.

Messages that are simple and clear

“Short-form video takes over and attention spans are dropping, which means businesses must communicate in short, quick soundbites to capture mobile users’ attention.”

Make your marketing and brand priorities sound-bite-able in short sentences or quick ideas. Try copying popular short video formats and shortening your message.” says Steven Boys, CEO of Tunnel Drive.

The influencers

“Increasingly, businesses find opportunities to break through the noise with organic-seeming content using influencers. As the advertising landscape becomes increasingly cluttered, businesses need to find new ways to reach their target audiences. For years, influencer marketing has been on the rise, and this trend will only continue as influencers build up larger and larger audiences that marketers can tap into.” says Sofia Hamberg, Content Director of Flightradar UK.

See how your competitors or other industries are leveraging influencers.

Advocacy on behalf of employees

A business’s employee advocacy program aims to get employees talking and sharing on behalf of the company. A person’s personal profile and assets are often more effective at reaching a larger audience more authentically than a company’s accounts and assets. A significant opportunity exists in harnessing this power—especially in business-to-business (B2B) marketing.

The next step is to evaluate your employees’ potential to contribute to marketing efforts and build a plan to engage them. An engagement plan includes training, tools, and resources to motivate and excite employees to speak up for the company.

The Power of LinkedIn in B2B

“In the past few years, LinkedIn has shown record growth and engagement. In two years, it is expected to account for 25% of B2B advertising. A growing number of businesses are using LinkedIn for growth. However, few take advantage of this opportunity. I believe LinkedIn will continue to grow and the opportunity will only grow. You can disproportionately benefit by jumping in early.” says Alex Federo, Co-Owner of FTW Concrete Contractors.

Build LinkedIn into your plans strategically. Optimize your content. Grow your audience, and look for new features and opportunities to accelerate your growth.

 

What To Consider When Wanting To Launch Your Startup Business

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Deciding to launch a startup is always somewhat nerve-wracking, since you can never know in advance if the venture will be successful – especially in times like these, in which experts are predicting a so-called “slowcession” for the economy. But even though it may seem like a tough time to launch a business, you shouldn’t stop yourself from giving it a shot.

In the article down below, you’ll find tips for what to consider when you’re about to start your own business.

Which Values Are Important to You?

First off, knowing your core values is alpha and omega for finding your business’ identity. They’re very closely tied to your target audience, of course, and you’ll have to consider thoroughly whether the two are a match – and if they’re not, you might be going for the wrong demographic or need to reevaluate your values.

A value like sustainability is a great example: While it’s becoming more and more ordinary for all kinds of people to appreciate the effort, it’s especially important to big parts of the younger generations that you take the environment into consideration when running your business. So, even if working to become more sustainable can seem like a big undertaking, it can be a valuable tool for appealing to your target audience – and if you follow expert advice such as these tips, getting started shouldn’t be too difficult. But with that being said, it’s important to remember that not every young person agrees with the majority – and if your audience are very traditional and elderly, sustainability might not be the value for you to brand yourself on either.

Some other core values to consider as a new startup are teamwork, integrity and a decent business culture. Values are important to consider, since they help build the framework for your business as well as show the world what your startup is all about. Teamwork will help your business work well as a team, which will further help your business evolve.

Have You Given Work Safety Enough Thought?

Far too few newly launched startups put work safety and security at the top of their list of priorities. This is a mistake, though, since valuing cybersecurity and the safety of your employees will help you ensure your business’ longevity and avoid unfortunate incidents.

A new, innovative business gets a lot of attention, and people will surely want to know what the secret is to your success. There are many ways to protect your startup’s data, such as having an automatic backup and two-factor authentication – which is a two-step password combination process to ensure that you and your employees are safe and protected. People from the outside will usually not be able to crack such a password system, making your business safer.

However, you also want to take steps to ensure the psychological safety of your employees. Starting your business with potential customers in mind alone won’t get you far. To help you reach your full potential, making sure that your employees feel safe enough to speak up and take risks will make a world of difference. The safer your employees feel to share their input, the better you’ll work together as a team – setting your startup up for success right from the get-go.

 

[Image by StartupStockPhotos from Pixabay]

 

Envisioning Your Future As An Entrepreneur

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by Chris Fontanella, founder of Encore Professionals Group, and author of “Jump Start Your Career: Ten Tips to Get You Going” and “Tune-Up Your Career: Tips & Cautions for Peak Performance in the Workplace“

The people who have the best vocations are the ones who take complete ownership by grabbing the steering wheel of their career vehicle with both hands and deciding where they are taking their life of employment. And the best way you can take total control is by becoming an entrepreneur. It’s a fine-sounding notion, I know, but as you probably have guessed, a road not easily traveled.

Having started two companies, I have firsthand experience.

Count the Cost (and It’s Not About Money).

Entrepreneurship is career ownership at the highest level. Since it’s your company, you cannot “own it” any more than that. It’s a potentially exhilarating, life-altering, self-gratifying experience. That said, the story of every businessperson who decides to strike out on their own involves challenges, struggles, obstacles, and difficulties that must be worked through, overcome, solved, and sometimes ignored.

Any time you commit yourself to a grand undertaking, sacrifices are part of the deal. There’s no way around it. You either ante up or sit it out while others play their hand. Which is why you must count the cost before undertaking such an audacious venture.

The demands of starting a business are many and varied, but the one cost that is inescapable is time! Being your own boss requires discipline with one of life’s gifts. The days of squandering precious moments, minutes and hours are over, at least until the business is humming along. But even then, it demands constant vigilance.

Dedication to building a business leaves little time for whatever everyone else gets to do. The more time you relinquish, the less time you have for family, friends, and fun and games.

The Common Denominators

Here is what almost every entrepreneur has in common:

  • They are willing to start from scratch
  • They understand that the bottom is as good a place as any to start
  • They appreciate that beginning stages are humble and humbling
  • They realize failure will pockmark their efforts
  • They accept that a second job is sometimes needed to help keep the dream alive
  • They have learned that the road to success is not a direct route
  • They value determination over degrees
  • And, a better life motivates them to break out of their existing environment (they want more than they already have)

An entrepreneur is a regular person who has decided to “go for it.” They have weighed the pros and cons, pluses and minuses, the good and bad, and still believe it’s worth going for. Determined entrepreneurs have no magic formulas to ensure success. What they have is guts to try, guts to pull out all the stops and go all out, guts to put their heart and soul into something. And they are willing to start somewhere and then work their asses off to get wherever there is.

Build a Better Mousetrap…

Hoping the world will beat a path to your door.

Entrepreneurship is not for everyone. But maybe it’s right for you. Are you busting at the seams to set out on your own, to undertake your own business venture? Do you feel you can offer a service better than someone else or better than another company? Do you often ask yourself, why am I doing all this to make them money when I can be making the money for myself? Or maybe you have an idea for a better mousetrap. If you feel your current job is keeping you from what you were intended to do, you may be a future entrepreneur.

Go Boldly, Stay Strong

The entrepreneurial path requires fortitude.

1. Starting small is never wrong, but thinking small always is.

Do not despise the days of small beginnings. Grand enterprises take time to develop. It is not uncommon for start-ups to appear insignificant at first. Countless business successes have sprung from humble beginnings.

Accept failure as part of the process. Before Joe Torre, one of MLB’s respected managers, achieved a win percentage of .605 with the New York Yankees, he eked out an overall .498 win percentage with three different teams. Those teams—the New York Mets, the Atlanta Braves, and the St. Louis Cardinals—fired him. As you experience the highs and lows of entrepreneurship, keep in mind this Theodore Roosevelt quote: “Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows not victory nor defeat.” (Italics mine)

2. Wait for the right moment: Successful entrepreneurs are eager, not impetuous.

While there are successful “movers and shakers” who fire before they aim, having a plan is the smart move forward. Think through your moves. Save some seed money for your new venture before quitting your job. And certainly, consult with friends and family before taking your first step down that path, which will demand much of you.

3. Regard intuition as your friend.

Oftentimes your gut will guide you in the direction you need to go. Igor Sikorsky called intuition “an extremely primitive…faculty of higher order.” He believed Thomas Edison and Henry Ford were successful because their intuition allowed them to envision the future, and then they worked their tails off to make their visions reality.

Stay True to Yourself

Entrepreneurship affords you complete control over your career destiny. It is a road less traveled, but one worth traveling if you determine it is the best way to remain true to who you are and spend your working days as you’ve always wanted.

 

Chris Fontanella new

Chris Fontanella is founder of Encore Professionals Group, a professional services firm specializing in the identification and placement of accounting and finance candidates in temporary and full-time positions. He is author of “Jump Start Your Career: Ten Tips to Get You Going“, and “Tune-Up Your Career: Tips & Cautions for Peak Performance in the Workplace“. 

 

Evaluating NetSuite Implementation Partners: Questions To Ask Before You Hire

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by Rutuja Katkar

A NetSuite implementation partner is a third-party service provider specializing in helping businesses implement the NetSuite Enterprise Resource Planning (ERP) solution. These partners work closely with companies to understand their unique requirements and customize the NetSuite solution accordingly. They bring expertise in NetSuite’s technical capabilities and implementation methodologies, ensuring a successful and efficient implementation process. Additionally, NetSuite implementation partners provide ongoing support and maintenance services to help businesses maximize the benefits of their NetSuite investment.

Choosing the right NetSuite implementation partner is critical for the success of your ERP implementation project. Here are some reasons why:

  1. Expertise and experience: NetSuite implementation partners bring years of experience and expertise in implementing software in various industries. They understand the software’s functionalities, best practices, and potential challenges, which can significantly reduce the risk of errors and delays during the implementation process.
  2. Technical capabilities: NetSuite implementation partners deeply understand the technical capabilities of NetSuite and its add-ons. They can help you customize the software to your business needs, integrate it with your existing systems, and optimize it for performance.
  3. Project management approach: NetSuite implementation partners have a well-defined implementation methodology that can help manage project timelines, budgets, and scope. They can communicate clearly and report throughout the project, ensuring you stay informed about the implementation’s progress.
  4. Support and maintenance: NetSuite implementation partners provide ongoing support and maintenance services after implementation. It can include training, troubleshooting, and system updates to ensure the software continues to meet your business needs.

Choosing the right NetSuite implementation partner can help ensure a successful implementation that meets your business requirements, stays within budget and timeline, and delivers the expected ROI.

Questions to Ask Before You Hire a NetSuite Implementation Partner

Before hiring a NetSuite implementation partner, you must ask questions to ensure that your chosen partner fits your business needs.

Here are some questions to ask:

  1. What is your experience with NetSuite implementation?
  2. Can you provide examples of past successful deployments?
  3. Do you have experience working with businesses in our industry?
  4. What is your team’s expertise in NetSuite?
  5. Are your consultants certified in NetSuite?
  6. How many years of experience does your team have in implementing NetSuite?
  7. How do you communicate and collaborate with clients during the implementation process?
  8. What is your approach to keeping clients informed about project progress?
  9. How do you handle any issues or challenges that arise during the implementation?
  10. How do you ensure the implementation project is delivered on time and within budget?
  11. What is your approach to project management?
  12. Can you provide a detailed timeline and budget for our project?
  13. What is your approach to data migration?
  14. How do you ensure that data is migrated accurately and securely?
  15. Can you provide examples of successful data migrations?
  16. How do you handle customization requests?
  17. What is your approach to customizing NetSuite for our business needs?
  18. How do you ensure that customizations do not negatively impact system performance or reliability?
  19. What training and support do you provide after the implementation?
  20. What is your approach to user training?
  21. How do you provide ongoing support after the implementation is complete?

If you ask these questions, you can make sure your NetSuite Implementation partner that you select has the knowledge, experience, and method to make your business successful.

Key considerations and challenges faced while NetSuite ERP Implementation and how NetSuite implementation partner can help

NetSuite ERP implementation can be a complex and challenging process for businesses. Here are some key considerations and challenges that companies face during the implementation process, along with how a NetSuite implementation partner can help:

  1. Data Migration: Data migration involves transferring data from a legacy system to NetSuite. It can be challenging as the data needs to be cleaned and validated before it is migrated. A NetSuite implementation partner can help by providing data migration tools and expertise to ensure data is migrated accurately and securely.
  2. Customization: NetSuite is a highly customizable system, and businesses may need to customize it to meet their specific needs. It can be challenging as customizations can impact system performance and reliability. A NetSuite implementation partner can help by providing expertise in customizing NetSuite and ensuring that customizations do not negatively impact system performance or reliability.
  3. Training and Support: After the implementation, businesses must train their users to use NetSuite and provide ongoing support. It can be challenging as users may resist change or need help with the new system. A NetSuite implementation partner can help by providing user training and ongoing support to ensure that users are comfortable with the new system and can use it effectively.
  4. Project Management and Delivery: NetSuite implementation can be a complex project that requires careful planning and management to ensure it is delivered on time and within budget. A NetSuite implementation partner can help by providing project management tools and expertise to ensure the project is delivered on time and within budget.
  5. Communication and Collaboration: NetSuite implementation requires close communication and collaboration between the implementation partner and the business. It can be challenging as both parties must work together to ensure the project’s success. A NetSuite implementation partner can help by providing clear communication channels and collaboration tools to ensure that both parties are on the same page throughout the implementation process.

By working with a NetSuite implementation partner, businesses can ensure that the implementation process is successful and that they can fully leverage the power of NetSuite ERP to improve their business processes and operations.

 

Rutuja Katkar

Rutuja Katkar is a highly motivated marketing professional with a passion for exploring different aspects of the field. She has a strong interest in reading and researching new strategies to keep up with the ever-evolving marketing landscape. She’s constantly on the lookout for creative and innovative solutions that exceed expectations.

 

4 Top Tips For Building The Best Business Headquarters

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office building front

office building front

If you’re thinking about building a new headquarters for your business, you might want to consider creating a plan for the exciting execution of your company, and potential improvements along the way.

The right business location can make all the difference, so check out these four tips for designing a a business headquarters worthy of recognition.

1. Be Clever With Your Space.

Space is incredibly important for storage solutions, not to mention ensuring that your staff have adequate space for working.

You might want to invest in smart storage solutions that can be hidden to maximise space to give your office a clean and neutral look. Companies like Furniture @ Work can help you find the best storage solutions to suit your business without any hassle. With free delivery to the UK, you’re certain to find a great deal.

2. Use Folding Screens.

In an open plan office space, folding screens can be a saving grace for a quick meeting or discussion, or to grant some quick privacy. Screens can also help to reduce noise levels across an open plan office space, which will increase productivity for employees and prevent distraction.

Whether you opt for floor-to-ceiling screens, or for deskside screens for privacy, you’ll want to consider investing in some high quality fixtures to ensure their longevity.

Companies like Accu are invested in providing the highest quality fixtures and fittings like assembly hardware, nuts, washers and spacers for your business.

This way you never have to worry about the integrity of your furnishings, and you can feel assured that they will function many years into the future.

3. Make it Bright and Airy.

No one wants to feel like they’re working in a box, so making your office space bright and airy will help with your employees’ wellbeing and productivity.

Install large windows that can be opened (even on a restrictor) which will bring some sunlight into the office space. If you paint the walls a light neutral colour, this will keep the room from feeling dark and oppressive.

You may also want to install decorations with relevance to the company like encouraging quotes. You may also want to place some plants around the office, as they can be helpful for circulating fresh air to maximise concentration.

Garden centres like Dobbies have a wide range of plants to choose from that will liven up your office space with some colour and character.

4. Have a Relaxation Space for Staff.

It’s important that staff can have a relaxing area to spend their breaks, eat their lunch and socialise in working hours. This will help to build good relationships in the team and encourage good morale during stressful times.

You can fill your break space with comfortable furniture, attractive art, noticeboards containing relevant information, and a table to eat at, which will contribute to the homely atmosphere.

If you want to cover your walls in bright posters, you can find a wide variety on websites like Poster Store for fast and affordable delivery.

Do you have any ideas for building the best business headquarters? Share your thoughts in the comments below!

 

What You Can Do With A Master’s Degree In Accountancy

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do your own taxes

do your own taxes

Accounting is an essential function for businesses of all sizes, and with the ever-increasing demand for qualified accountants, a master’s degree in accountancy can lead to many career opportunities. A master’s degree in accountancy provides students with advanced knowledge and skills in financial accounting, managerial accounting, auditing, and taxation, making them well-equipped to tackle various accounting-related roles. With a master’s degree, individuals can pursue a range of career paths in diverse industries, including public accounting firms, government agencies, nonprofit organizations, and corporate businesses.

In this article, we explore some of the most common career options for individuals with a master’s degree in accountancy and the average salaries associated with each role based on data from reputable sources.

Certified Public Accountant (CPA)

A Master’s Degree in Accountancy is an excellent preparation for the Certified Public Accountant (CPA) exam. CPAs are highly respected and sought-after professionals who help individuals and businesses with tax planning, accounting, and auditing. The Bureau of Labor Statistics (BLS) states that the median salary for a CPA in the United States is $73,560 per year.

Management Accountant

As management accountants, individuals are responsible for analyzing financial data and creating reports to help organizations make strategic decisions. They may also be involved in budgeting, forecasting, and cost analysis. Having an MAcc degree can provide individuals with the knowledge and skills needed to excel in this role. MAcc programs typically cover advanced topics in accounting, such as financial statement analysis, auditing, and taxation. Additionally, these programs often include coursework in business strategy and management, which can be valuable for individuals in management accountant positions. According to PayScale, the average salary for a management accountant with a MAcc degree is $68,000 per year in the US.

Financial Analyst

A financial analyst helps businesses and individuals make investment decisions by analyzing financial data and market trends. A master’s degree in accountancy provides students with the analytical skills needed to succeed in this field. According to the BLS, the median salary for a financial analyst in the United States is $83,660 per year.

Forensic Accountant

Forensic accountants use their accounting knowledge to investigate financial crimes such as fraud, embezzlement, and money laundering. A master’s degree in accountancy with a focus on forensic accounting is an excellent preparation for this career. According to PayScale, the median salary for a forensic accountant in the United States is $71,647 per year.

Tax Consultant

A tax consultant helps individuals and businesses with tax planning, compliance, and reporting. According to PayScale, the median salary for a tax consultant in the United States is $59,000 per year.

Internal Auditor

An internal auditor ensures that a business or organization is compliant with laws, regulations, and internal policies. According to PayScale, the median salary for an internal auditor in the United States is $62,555 per year.

Budget Analyst

A budget analyst helps organizations develop and manage their financial plans. This includes forecasting revenue and expenses, analyzing financial data, and making recommendations for improvement. According to the Bureau of Labor Statistics, the median salary for a budget analyst in the United States is $78,970 per year.

Controller

A controller oversees an organization’s financial operations and accounting department. They are responsible for financial reporting, compliance, and ensuring that the organization’s financial goals are met. According to PayScale, the median salary for a controller in the United States is $90,000 per year.

Financial Advisor

A financial advisor helps individuals and businesses manage their investments and finances. They provide guidance on financial planning, investment strategies, and retirement planning. According to the Bureau of Labor Statistics, the median salary for a financial advisor in the United States is $89,160 per year.

Risk Manager

A risk manager is responsible for identifying and managing risks that could affect an organization’s financial performance. They work to minimize the impact of potential risks and develop strategies to prevent them from occurring in the future. According to PayScale, the median salary for a risk manager in the United States is $92,241 per year.

Corporate Accountant

A corporate accountant manages a company’s financial records, including accounts payable, accounts receivable, and payroll. They also prepare financial statements and reports for the company’s management team. According to PayScale, the median salary for a corporate accountant in the United States is $62,000 per year.

Financial Manager

A financial manager oversees the financial operations of an organization, including budgeting, forecasting, and financial reporting. They work closely with other managers and executives to ensure that the organization meets its financial goals. According to the Bureau of Labor Statistics, the median salary for a financial manager in the United States is $134,180 per year.

Investment Banker

An investment banker helps companies raise capital through public offerings, private placements, and other financial transactions. They also provide financial advice to clients and assist with mergers and acquisitions. According to Glassdoor, the median salary for an investment banker in the United States is $98,580 per year.

Financial Reporting Analyst

A financial reporting analyst prepares financial reports for a company’s management team and stakeholders. They analyze financial data to identify trends and make recommendations for improvement. According to PayScale, the median salary for a financial reporting analyst in the United States is $71,000 per year.

International Accountant

An international accountant works with companies that have operations in multiple countries, ensuring compliance with international accounting standards and tax laws. They also provide advice and guidance on cross-border financial transactions and currency exchange. According to PayScale, the median salary for an international accountant in the United States is $71,406 per year.

Financial Writer

A financial writer creates content for websites, blogs, and other publications related to finance and investing. They use their knowledge of financial markets and products to write articles that educate and inform readers. According to Glassdoor, the median salary for a financial writer in the United States is $62,000 per year.

Conclusion

Obtaining a master’s degree in accountancy can lead to a multitude of career opportunities in various industries. Graduates possess the advanced knowledge and skills necessary to excel in roles such as financial analyst, tax accountant, forensic accountant, internal auditor, and many more. Additionally, the demand for accountants continues to grow, making this an excellent career choice for those who enjoy working with numbers, solving complex problems, and contributing to the success of organizations.

With the average salaries for these roles ranging from $57,000 to over $100,000 per year, a master’s degree in accountancy is a sound investment that can pay dividends for years to come.

 

Top Five Professional Development Tips For Educators

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If you are an educator, you know that learning is a never-ending journey. As the world changes and new technologies take over, it is essential to stay up-to-date with the latest trends and best practices in your field. That is why professional development is so important.

Whether you are a new teacher just starting out or an experienced professional looking to enhance your skills, there is always room for improvement. If you do not know how and where to get started, read the following tips to work on your professional development:

1. Pursue Advanced Degrees Or Certifications.

Pursuing advanced degrees or certifications is an excellent way for educators to deepen their knowledge and enhance their teaching skills. It can lead to improved teaching strategies, better student outcomes, and increased job satisfaction. Depending on your intended career path, you may opt for a specific program.

For example, if you are a K-12 teacher interested in specializing in a specific content area or working with special needs students, you might consider obtaining a specialized certification. It may include a Master of Science in Special Education or a certification in Gifted Education.

Likewise, if you want to pursue a leadership role within your school or district, earning an administrative degree such as a Master’s in Educational Leadership or a certification in School Administration might be best.

That said, many educators simply lack time to upgrade their education. In that case, enrolling in one of the well-recognized online graduate degree programs is your best bet. They will enable you to continue your studies while giving you enough time and energy to continue your teaching career simultaneously.

2. Prioritize Self-Evaluation.

By engaging in self-evaluation, educators can identify their areas of strength and weakness. In other words, it will help you better understand where you excel and where you need to improve. Using these insights, you can create a professional development plan that focuses on addressing the identified weak links.

Keeping a journal is a great way to stay on top of self-evaluation. It is a helpful tool for tracking your thoughts, observations, and reflections on your teaching practice. By jotting down notes throughout the day or week, you can gain a better understanding of your teaching style and areas where you excel or struggle.

Setting goals also play a pivotal role in the self-evaluation process. When devising goals, be sure to create specific, measurable, achievable, relevant, and time-bound (SMART) objectives. For example, if you want to improve your classroom management skills, a SMART goal could be: “By the end of the semester, I will implement three new strategies to improve student behavior and decrease disruptions during class.”

3. Join Professional Associations.

Becoming a member of a professional association could prove to be extremely useful for educators. One of the key benefits is access to a network of colleagues and professionals in their field. Professional associations often host conferences, workshops, and other events where educators can connect with colleagues. It can provide them with valuable support, guidance, and mentorship along the way.

Professional associations also provide members with valuable resources, such as research papers, journals, and online databases. That way, educators may stay abreast of the latest developments in their field. These resources are instrumental in helping educators boost their pedagogical approach and improve their teaching outcomes.

4. Seek Mentorship.

When it comes to professional development, one of the most valuable resources is mentorship. Essentially, this means finding a more experienced colleague or educational professional who can help you navigate your career.

Mentorship can take many forms, from regular check-ins and conversations to more structured coaching sessions or formal training programs. The key is finding someone who can help you identify areas for improvement, set goals, and work towards achieving them.

Mentorship is a two-way street. Hence, you not only benefit from the experience and knowledge of your mentor but also bring your own unique perspective and ideas to the table. It results in a more collaborative and dynamic learning experience for everyone involved.

It bears worth mentioning that finding the right mentor is about more than just finding someone with a lot of experience or knowledge. It is about finding someone who understands your goals and challenges and shares your values and philosophy.

So, how can you go about finding the perfect mentor? Well, to begin with, social media platforms like Twitter and LinkedIn can be great places to connect with other educators and find potential mentors. Look for educators who are active on social media and share your interests and values.

Apart from that, you may also reach out to educators you admire. Do not be afraid to cold email or message educators you respect. Explain your goals and ask if they would be willing to meet with you or provide guidance in any capacity. In most cases, they will show their willingness to help you.

5. Be Innovative.

As a teacher, it could be easy to get caught up in the routine of daily life and forget to try new stuff in the classroom. However, being innovative is a fun and exciting way to explore new ideas and techniques that can take your teaching to the next level.

One way to do that is to try a new teaching strategy or implement new educational technology. Before jumping in, research and understand the potential benefits and drawbacks of the approach. Look for examples of other teachers who have successfully used the strategy or technology and observe their methods in action. This can help you gain confidence and prepare for any challenges that may arise.

Remember, being innovative does not have to be intimidating or overwhelming. By starting small and working your way up to bigger experiments, you will become more comfortable trying new things in the classroom. In all likelihood, you may even stumble upon something that becomes a favorite among your students.

Conclusion

As an educator, your work is never done. You will have to constantly strive for improvement. As a result, you will not only improve your skills and knowledge but also create better learning environments for your students. We encourage you to follow the tips covered in this blog and embrace the journey of professional development.

 

Is Meritocracy Undermining Your Employees (And Sabotaging Your Goals)?

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by Amri B. Johnson, CEO of Inclusion Wins and author of “Reconstructing Inclusion: Making DEI Accessible, Actionable, and Sustainable“

On the surface, meritocracies seem beneficial to organizations. In reality, they hurt your most vulnerable employees. Everyone has merit; everyone deserves dignity. Rather than run your organization based on merit, try anchoring on people — on the boundless potential of one another. This will unleash the potential of all your employees — not just a select few.

Systems based on meritocracy won’t help everyone make the meaningful contributions they are capable of. But when leaders empower everyone to thrive — not just “top performers” — all employees can deliver their best work.

So what should organizations do to get the outcomes they desire? Here are some tips to help you deconstruct the myth of meritocracy and make your organization fairer and more inclusive to all.

Start by asking important questions about meritocratic-oriented systems.

When you’re separating the ideal (meritocracy) from the reality of how it’s been practiced, it’s important to reconsider the notion of how it has served the people in your organization. For example: Has the ideal of meritocracy helped people thrive? If yes, who has it helped (more or less)? Where does it serve or hinder our mission? Does our current perception of it help us create a generative culture? If yes, what is the evidence of this outcome?

Look for meritocratic ideals everywhere (and root them out).

You might discover these ideals masking themselves in people’s preferences, organizational traditions, or what is expedient. In these cases, question whether decisions made from systems designed for meritocracy are clear, consistent, and caring. If they are not, inequity is likely in process or being reinforced in the organizational mind.

Believe in the potential of your employees — all of them.

As DEI pioneer Michael Hyter observed, nearly all employees are capable of high-level performance. Just because your employees haven’t reached the pinnacle yet does not mean that they won’t or can’t. Likewise, if you see an instance that your reports or peers drop in performance, don’t conclude that they have reached some imaginary ceiling that cannot be broken through. Consider in all cases that if they aren’t able to make a breakthrough in performance alone, that they can with the right help from their management and peers.

Likewise, be sure not to overload the “cream of the crop” with the lion’s share of the work. Spread the responsibility around, allowing all employees to share the load and have ownership over important projects. Of course you can help by figuring out everyone’s skills and putting people to work in areas where they shine. You will end up with far less burnout from your most productive workers while others have a chance to rise to the occasion and improve their performance.

Clearly define performance standards for employees.

Coach them to move toward these standards. Coaching should come from superiors, managers, and peers. Great teams get better together. Developing organizational capacity for people to be helpful coaches with one another will provide hefty returns.

Eliminate PIPs.

When an employee is ranked as a low performer, they are often subjected to a performance improvement process (PIP), which lays out everything that employee must do in alignment with the manager’s desires. PIPs are usually not about performance improvement, but rather a justification to move a person out while appearing impartial.

Instead of this punitive process, take a deliberate and formal approach, coaching the employee to develop and experience real growth. Check in formally and informally often. In your informal conversations, identify whom the employee could learn from and how they could refine specific skills. Find out how the employee is feeling and help them identify what they might do differently or whom they might engage with and learn from. For formal conversations, summarize their work, explore their engagement on projects, and discuss next steps.

Pay attention to whom you often promote.

If you are a person of influence and power in your organization, be aware of pushing your preferences if you tend to insist on candidates with similar backgrounds and pedigrees. By doing this, notice how you are undermining the very equity you are trying to create. What can you do differently?

Build an Inclusion System.

Meritocracies are exclusive by nature — they promote people who very often already have a leg up on everyone else because of who they are (and who they know). But an Inclusion System, Johnson’s framework that outlines the conditions critical to inclusion’s becoming normative, is there for the sole purpose of helping all stakeholders thrive and contribute their best to a generative culture and the organizational mission. It will empower everyone to perform at their best and have an opportunity to engage like never before.

At best, meritocracy is incomplete, and, at worst, it is dehumanizing. It benefits only some — those at the top. A human-centric approach is the clear path to transformation. When you support and believe in the potential of all employees, the gains become far more equitable, and people are finally able to show up as their best selves and give you their best work.

 

Amri B. Johnson

Amri B. Johnson is the author of “Reconstructing Inclusion: Making DEI Accessible, Actionable, and Sustainable“. He is a social capitalist, epidemiologist, entrepreneur, and inclusion strategist. As CEO/founder of Inclusion Wins, Amri and a virtual collective of partners converge organizational purpose to create global impact with a lens of inclusion.

 

Entrepreneur Home Loans: The Best Financing Solution For Self-Employed Home Buyers

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If you are an entrepreneur and run your own business — or are a gig worker or independent contractor — you’ve probably found that it is a bit more challenging to qualify for mortgage financing than it was when you had a steady paycheck or W-2 income.

While self-employed mortgage borrowers can apply for all the same loans that “traditionally” employed borrowers can, buying a home as an entrepreneur comes with a host of unique challenges. The most common of these include:

  • The need to close before you have two years of tax returns
  • Aggressive tax deductions that reduce your income and prevent you from qualifying for traditional loans
  • The need for a jumbo loan amount with minimal money down (to keep money invested in your business)
  • Being able to compete and close quickly in a tough housing market

These challenges are compounded by the fact that different mortgage programs and lenders have their own criteria when it comes to documenting self-employed income.

Luckily, there are alternative solutions available to you. If you are a self-employed business owner and are having trouble qualifying for traditional home financing, an Entrepreneur Home Loan might be the solution you are looking for.

What Is an Entrepreneur Home Loan?

Entrepreneur Home Loans were created to overcome the roadblocks self-employed home buyers face when applying for traditional mortgages. These programs allow entrepreneurs to secure home financing with fewer restrictions than conventional loans when it comes to documenting income and assets.

There are two main types of Entrepreneur Home Loans:

1. Alt-Doc Programs.

Alt-doc loan programs allow self-employed borrowers to qualify for home financing using either their bank statements (personal or business) or business Profit-and-Loss statements. For bank statement programs, 12-24 of statements are required to prove income. For P&L programs, two years of P&L statements verified by an accountant are required.

These programs are generally used by business owners who have been in business for at least two years but have not filed their second-year taxes yet, or those whose tax returns do not show enough income to qualify for a traditional mortgage.

2. Asset Qualifier Programs.

Asset qualifier loans (also called ‘asset depletion loans’) allow self-employed borrowers to qualify using their liquid assets instead of income.

These types of loans are perfect for self-employed borrowers who do not have the stated income required to qualify, or who have not been in business for two years.

Finding the Right Mortgage Lender

As you can see, there are plenty of options available to self-employed entrepreneurs who are not able to qualify with traditional mortgage financing.

However, the challenge then becomes finding a mortgage lender who offers each of these programs and can help you decide which solution is the best for you and your financial goals.

NEO Home Loans has a variety of Entrepreneur Home Loans available for self-employed home buyers. Whether you are looking to qualify with your tax returns, stated income, bank statements, or asset documentation, we’re confident we have the perfect loan program that will fit your needs and allow you to qualify for your next home with the lowest possible cost.

Features of our Entrepreneur Home Loans include:

  • Alt-doc, bank statement, and asset qualifier loans available
  • 90% financing up to $1M
  • Credit scores as low as 680
  • 2-unit properties allowed
  • Second homes allowed
  • Investment properties allowed
  • Gift funds acceptable
  • Cash-out refinance and purchase loans available
  • Programs available to J1 Visa holders

How to Get Started

Whether you’re purchasing your first home or refinancing your current one, an Entrepreneur Home Loans is a great option to help you qualify for mortgage financing.

Our mission at NEO Home Loans is to help entrepreneurs navigate the landmines that come with buying a home. We have helped many self-employed home buyers select and qualify for the mortgage program best suited to reach their financial goals.

If you are self-employed and have had trouble qualifying for a traditional mortgage program, visit https://www.homeswithneo.com/entrepreneur-home-loans/ to schedule a consultation with a mortgage advisor and learn more about our Entrepreneur Home Loans. They will answer all your questions and educate you on the available programs so you can be happy with a mortgage solution that works for you!

 

Calling To Attention Our Calls-to-Action: Why CTAs Are More Important Than The Number Of Followers On Social Media

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by Valeh Nazemoff, founder of Engage 2 Engage and author of “Energize Your Marketing Momentum“

Many businesses are making a HUGE mistake when it comes to social media marketing.

They focus on the number of followers.

More followers means a wider reach, and that’s better for business, right?

Growing followers is a helpful metric, but only to a point. To see the best results from social media marketing, you need to focus on your call-to-actions (CTAs), not just on followers.

Let’s take a closer look at the importance of CTA in social media and how to make the most of your efforts.

Social Media is Essential for Marketing Momentum

As we break down in “Energize Your Marketing Momentum“, social media is a vital tool for marketing momentum. It’s one of the best platforms you can use to connect with your audience at every stage of the buyer journey. You can leverage social media in the awareness stage to introduce yourself to new potential leads, but you can also use it to nurture long-term relationships with existing customers.

But how can you determine if your social media marketing strategy is successful or not? A lot of brands consider the number of followers they have, and how much they are growing their follower base. The reason why a lot of companies focus on followers is that they see social media as a tool primarily for the awareness stage. It’s true, social media can help you get your brand in front of new prospects, so growing your audience can help.

But what happens after they follow you?

The benefit of social media doesn’t end with the awareness stage and new followers. In reality, you can (and should) post content that targets users in different stages. Some content is geared toward the awareness stage, but other content should be for the consideration, decision, and advocate stages.

When creating content for various stages, getting followers is not always the goal. It’s great if you can get new viewers to follow your account, so you can use the upcoming content to move them through the buyer journey. But after someone is already following you, there are more important ways to ensure value.

Call-to-Actions are Key

What should you focus on, if not followers?

Instead of focusing on only generating followers, brands must prioritize their social media calls-to-action (CTA).

Why?

That’s how you can best use social media to drive the desired action. Note, the desired action is not always a purchase. If you’re sharing a post about a free checklist to appeal to those in the consideration stage, then your CTA would direct them to download the checklist.

Including CTAs on every social post helps encourage users to complete the preferred action. Depending on the stage the content targets, the actions could include:

  • Visiting your website
  • Clicking on a landing page
  • Downloading something
  • Booking a call
  • Leaving a comment
  • Sending you a message
  • Sharing the post
  • Completing a form

The goal of the CTA is to help propel the target prospect throughout their buyer journey. Therefore, the CTA should align with what you want prospects or customers to do in that stage. Think about what the next action step would be if you had connected via email or phone instead. Then, turn that next step into a valuable CTA.

Adding a CTA to your social content is a meaningful (and straightforward) way to drive prospects to the next step. Telling people what you would like them to do is the easiest way to increase the likelihood that they complete the action.

CTA Tips for Social Media

Generally speaking, social media posts are short and punchy. You don’t want to add a long, drawn-out CTA that will lose your audience. Instead, you need effective CTAs that drive your desired actions.

Here are some helpful CTA tips to keep in mind for social media content:

  • Use action words
  • Tie the CTA to the content (it should be relevant to your post)
  • Make the action as simple to complete as possible
  • Test different CTAs/words to see what resonates with your audience
  • Mix it up. Don’t use the exact CTA every time
  • Make sure the CTA is clear
  • Be concise

Streamline Marketing Momentum with Automation and Delegation

Followers are not the most important thing for your social media strategy. While you want to grow a valuable audience, you ultimately want to use social channels to drive the desired results.

When it comes to social media CTAs (and the rest of your marketing momentum activities), automation and delegation are extremely valuable. Crafting compelling CTAs, creating social content, posting content, and engaging your audience all require time and expertise.

Trying to do all of this yourself is a recipe for disaster. It eats away at the time you can spend on core business activities and can drain the resources of your team as well. Handling all of the steps of marketing momentum, including social media and CTAs, can be a huge challenge for these reasons. By delegating to an external digital marketing expert company, you can free up internal resources while still driving your marketing momentum.

Improve your social media marketing efforts today by focusing on CTAs. Leverage automation and delegation to streamline the process and boost productivity.

 

Valeh Nazemoff

Valeh Nazemoff is an accomplished speaker, bestselling author, coach, and the founder of Engage 2 Engage, a digital marketing services company. Her books, Energize Your Marketing Momentum (2023), Supercharge Workforce Communication (2019), The Dance of the Business Mind (2017), and The Four Intelligences of the Business Mind (2014) aim to help businesses create order from chaos.

 

4 Tools Your Webflow Powered Startup Needs

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Starting a business is something that can be very rewarding over time, and many people these days decide to try their hand at starting a business venture. Of course, there is a lot you have to do in order to get your venture up and running, and this includes ensuring you have a strong digital presence with a great website. For many startups, an efficient and affordable solution when it comes to website creation is to use Webflow, which offers a host of features to enable easy and efficient website creation.

As a startup business, it is important to consider what else your Webflow powered startup needs, as there are lots of digital tools and solutions that can help you in a variety of ways. From improving security and saving you time to boosting convenience and aiding effective resource management. In this article, we will look at a few of the digital tools that you can use as a Webflow powered startup.

Some of the Tools You Can Turn To

There are lots of tools that you can turn to as a startup business with a Webflow site. Some of the key ones that can aid your business are:

1. Passwordless Authentication.

If you want to eliminate the hassle and worry of creating, managing, and remembering multiple passwords, one tool to consider is a passwordless authentication tool. Solutions such as Vault Vision can help to make life easier, saves you time and hassle, and helps to increase security. You no longer have to worry about juggling passwords, and the worry of your passwords being compromised is eliminated.

2. Workflow Automation.

With the right workflow automation tools, you can automate anything you would normally do through more time-consuming methods. For instance, Parabola enables you to build flows that can automate whatever you would normally do in a spreadsheet, and this includes reports and other tasks. This can save you time and resources as a startup business.

3. Communication Tools.

It is vital that you have the right communication tools in place as a Webflow powered startup, and among the options that you can consider is Smartarget WhatsApp Contact Us! This enables you to not only communicate with your customers via the very popular WhatsApp platform but also send promotions and information via the platform as well.

4. Marketing and Publishing Tools.

Another important tool to consider as a startup is something that can help when it comes to marketing and publishing, as this can help to aid the growth of your startup. Tools such as Audienceful are ideal for things such as email marketing, content marketing, and building an audience.

Choose the Ideal Tools

In order to benefit from the plethora of tools available these days, you need to consider your business requirements and think about the types of tools that will most benefit you. Remember to look at the benefits of different tools, such as the ability to save you time and money, being able to increase security, and help you to better impress your customers.

 

The Importance Of Giving Back To The Community

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by Eric Watkins, president at Abstrakt Marketing Group

Running a business is hard. As a business owner, you’re responsible for creating strategies, meeting quotas, managing finances, and countless other stressful and time-consuming obligations. Unsurprisingly, getting involved in the local community often falls to the bottom of the priority list.

But have you ever considered how your business could benefit in the long term from investing in your community? Dedicating your time, energy, and resources can benefit your business more than you might think.

Why Is It Important to Give Back?

No matter the size, every business is a valuable part of the community in which it operates. Your contributions matter and they reveal more about your values than any bench sign or billboard ever could.

Giving your staff opportunities to volunteer and give back communicates to everyone that your company doesn’t just care about increasing profits. This message goes a long way, which is why 47% of U.S. companies already offer some kind of volunteer program for employees. When giving back becomes a priority, you boost staff morale, increase retention, and promote team building outside of the office. Hello, good rapport!

Creating a strong business culture of community participation is also important. Not convinced? It’s free — yes, free! — positive publicity. As a good business owner, you strive to have a positive impact on your customers’ lives. Giving back to the community, whether through monetary donations or volunteering your time, will optimize your public image.

Community investments also lead to fantastic networking opportunities. Volunteering makes you an active part of the community, not just a passive constituent of it. You might even come face-to-face with your customers. This all helps build strong relationships with other businesses and increases engagement with customers. You never know when these connections will help you down the road or lead to client referrals.

Community helps community. When you invest in your local organizations and municipality, your business will reap the rewards.

Where Should You Begin?

Now that you know the benefits of giving back, you might be eager to put a plan into action. Here are a few ideas to get the ball rolling:

  • Create a charity matching program. To encourage your employees to donate to causes they care about, consider matching their charitable contributions up to a certain dollar amount.
  • Offer charitable leave time. Give all employees a set amount of leave time to volunteer in their communities. To promote participation, you could enter employees who record their volunteer hours into quarterly drawings.
  • Make a company holiday dedicated to giving back. Organize a day where everyone in the company spends working hours at a nonprofit instead of the office. Your staff will feel fulfilled and refreshed coming back to work.
  • Donate to a local organization or nonprofit. Financial support can go a long way for local organizations. Find a local cause that aligns with your business’s values or mission.
  • Support a local sports team.If you donate to a local sports team, its participants will likely display your logo or business their equipment, field, or court. This promotion builds credibility with local customers.
  • Sponsor a local race. Communities love a 5K, and there is probably an annual race in your area in need of a new sponsor. You could donate money directly or encourage your employees to volunteer or participate.

Use these ideas as inspiration for other volunteering opportunities. Ask your staff about the organizations they already know and support. Whether by writing a check or giving time, businesses that volunteer focus on what’s most important: helping their communities. Leaders who recognize this stand to build better businesses, stronger communities, and more meaningful legacies.

 

Eric Watkins is president at Abstrakt Marketing Group, a business growth company that provides lead generation solutions. He also brings his ten years of sales and marketing experience to co-host The Grow Show Podcast, which makes it easier for entrepreneurs and leaders to grow their businesses. In 2018, he earned Workforce Magazine’s Game Changer award, and in 2022 he was honored as one of St. Louis’s 100 Titans.

 

Five Points of Innovation – How USANA Leaders Innovate For Success

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There’s an old adage that you need 10 years to become an overnight success.

That’s because it takes time to focus your energies, stockpile experiences, and utilize a lifetime of knowledge to create success. USANA Health Sciences was not an overnight success, but because of strong leadership, forward thinking, and a commitment to excellence over 30 years, the company has become the apex science and nutrition supplementation producer in the world.

Their success is the result of innovation — both in the laboratory and boardroom. USANA sets trends by embracing the advantages of forward thinking, distinguishing between brainstorms vs. brain trusts, striving to be a high-performing company, focusing on the customer experience, and investing in their staff and culture. Leaders throughout the organization develop processes and products that are replicable and impactful for USANA’s Associates.

USANA shows how appreciation for the past can dictate the future by working in the moment to compound success. Their 30-year tradition of examining their consumers’ needs and exceeding their expectations has created a legacy company that is often imitated but never matched.

The Advantages of Forward Thinking

Success is a mindset. And USANA has established this mindset by having vibrant leaders at all levels. Led by President and CEO Jim Brown, USANA has created a culture of success through embracing the advantages of forward thinking.

Forward thinking is the ability to look at the “big picture” and break it into digestible, actionable sections. It’s equal parts synthesizing, problem-solving, and bold thinking. While USANA provides world-class products and opportunities for its Associates and Preferred Customers, it actually does even more.

USANA employs over 1,600 employees and serves customers in 24 markets, which makes them part of hundreds of thousands of lives. To meet and exceed these people’s needs, USANA looks at the business, science, and cultural landscape to help them make decisions that benefit people both today and in the future.

To anticipate the changing market, USANA views problems as opportunities. In-house scientists develop products to help support long-term health. They’re not solving the problems of the past — they’re envisioning a world where health and success are intertwined. They work to solve problems that have yet to be defined, because the forward-thinking mindset aims to set up guardrails for the future.

Brainstorm vs Brain Trust

Ideas can come from anyone at any level. And to be successful, everyone must play a role in defining the future. USANA’s leaders know how to distinguish between brainstorms and brain trusts.

Brainstorms are open forum discussions where any and all ideas are good. There is no such thing as a bad idea, but to be productive, there needs to be ground rules. Brainstorms need the following to be successful:

  • Project objective.
  • Defined timelines.
  • Assigned transcriber.
  • Respectful discussion.

Start with a goal. For example, USANA wants to maximize their Associate experience at their next convention. To facilitate the best experience, the project manager will call for a brainstorm to pitch ideas. Participants will gather for an hour, and an individual will write down all ideas without judgement. Participants pitch ideas to make the next USANA convention a success. With 15 minutes left, the brainstorm stops and the brain trust begins.

Brain trust is where the group reviews each idea and determines if it is an actionable item. The best ones are indicated and put aside and the others are discarded without fear of egos being bruised.

Success happens when people come together with a common goal and respect for each other’s experiences and perspectives as they work toward solutions.

The Will to Perform

It’s not enough to want to be successful. USANA’s leaders strive to lead high-performing teams with clear goals that tie directly to the organization’s priorities. Individuals understand how their work fits into the organization mission, responsibilities are clearly defined, communication is clear and respectful, deadlines are honored, there is a community of trust, and all participants partake in a community culture of continuous learning.

Managers at USANA understand the benefits of trusting their teams to excel at all levels. Ultimately, their chief responsibility is to support and encourage employees as innovation and success are the by-products of a cohesive organization.

Garnering Support and Maintaining Buy-In

Buy-in is more than selling ideas. It’s encouraging staff to participate in building processes, products, and procedures. USANA highlights the importance of goals and how all staff can be part of the success. To marshal support and maintain buy-in to company expectations, leaders must communicate common goals and outline the benefits of everyone’s roles.

Successful companies inspire people to do their very best, and USANA’s success is predicated upon supporting each staff member. Because when you work in a space that appreciates ideas, people, and achievement, there is no limit to what one can accomplish.

A Focus on the Customer Experience

The single most important measure of success is an ability to remain laser focused on the customer experience. Companies that lose focus on corporate goals are destined for the ash heap of history — you cannot find success at any level if you take your customers for granted. While competition is rampant, USANA distinguishes itself from others by providing an incredible experience with superior customer loyalty.

And it’s not just when things go perfectly. From the conception of the supplements to delivery of each vitamin, USANA is committed to making sure each customer feels valued and appreciated.

USANA is more than a pill company. They know their key to success and share it beyond themselves to help their customers and Associates find their own success in life and business.

Experience the difference and see for yourself what separates USANA from the rest. Visit USANA Health Sciences and discover how you can be part of USANA.

 

Seven Ways To Prepare For A Role In Educational Leadership

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Picture this: you’re standing at the helm of a school, your fingers laced behind your back as you survey the bustling hallways and lively classrooms. As the institution’s leader, you’re responsible for ensuring that every student receives the best possible education and that every teacher has the support and resources they need to excel. It’s a challenging role but one that can be immensely rewarding for those with a passion for making a difference in the field of education. If you’re considering a career in educational leadership, you may wonder how best to prepare for the role, face numerous challenges, and make tough decisions.

This article will explore key ways to develop the skills, knowledge, and mindset needed to succeed as an educational leader. So, take a deep breath, roll up your sleeves, and learn how to head towards this path:

1. Pursue Advance Education.

Educational leaders must have a thorough understanding of the education system, its challenges, and its opportunities. Higher education, such as a master’s degree or doctorate, can help you gain the necessary knowledge and skills for a leadership role.

According to an NCES report, over 70% of school principals have a master’s degree or higher. Similarly, over 80% of school superintendents have a master’s degree or higher.

Higher education can provide a strong theoretical foundation in educational leadership and help you develop critical skills such as strategic thinking, decision-making, and problem-solving.

To pursue a role in educational leadership, you may enroll in one of the higher education masters programs online, majoring in educational leadership. These programs are entirely online and allow students to learn about the unique challenges higher education institutions face in the 21st century.

Moreover, you will develop organizational leadership, strategic planning, and student affairs skills, which will prepare you for different leadership roles.

2. Gain Relevant Experience.

One of the most crucial ways to prepare for a role in educational leadership is to gain relevant experience. It can be achieved by working in various positions within the education industry, such as teaching, administration, or research. By gaining experience, you will develop a deep understanding of the education industry, its challenges, and its opportunities.

According to a report by NCES, over 50% of school principals had worked as a teacher. Similarly, over 25% of school superintendents had experience working as a principal.

It’s important to note that experience in the education industry is one of many types of relevant experience that can prepare you for a leadership role. Experience in other fields, such as management or business, can also provide valuable skills that can be applied to educational leadership.

3. Build a Strong Network.

Building a strong network can be an excellent way to prepare for a role in educational leadership. Building a network of professionals in the education industry can provide valuable insights and opportunities for professional development. You can network with professionals from the education industry by attending conferences, seminars, and other industry-related events.

Networking can also help you stay informed about the latest trends, policies, and practices in the education industry, which is essential for pursuing a role in educational leadership.

4. Develop Leadership Skills.

Leadership is an essential skill for anyone working as a leader in education. According to a National School Boards Association study, 92% of school board members believe effective leadership is critical to student success.

These skills can be developed through training, attending workshops, or mentorship programs. Effective educational leaders must possess various leadership skills, such as communication, strategic thinking, decision-making, problem-solving, and interpersonal skills.

5. Stay Updated.

Aspiring leaders must stay informed about the latest trends, policies, and practices in the education industry. You can stay informed by reading industry-related publications, attending workshops, conferences, and seminars, and networking with other professionals.

According to the report “Characteristics of Public School Districts in the United States” by the National Center for Education Statistics (NCES), over 90% of school superintendents reported that keeping up with new developments in education was essential to their job.

Staying informed can help you make informed decisions, anticipate challenges, and take advantage of opportunities in the education industry. It can also help you stay current with changes in regulations and policies, which can impact educational institutions.

6. Take Risks.

In K-12 education, it is effortless to fall into a routine of relying on proven methods and never venturing beyond those successes. Some educators have been teaching the same lessons for two decades, but is this approach truly benefiting their students? Regrettably, the answer is no. With education advancing in diverse directions, inaction hinders students’ overall potential. Hence embracing risk-taking is the key to breaking away from this stagnancy. However, it all starts with the organization’s leadership. If leaders and administrators aspire to observe positive outcomes from their teachers, they must actively promote, support, and demonstrate risk-taking at their institution.

7. Strengthen Communication Skills.

It is imperative to possess strong communication skills, both in written and verbal formats, to excel in an educational leadership position. Effective communication is crucial in determining the school’s performance and reputation. Therefore, taking time to assess your communication strategy is essential, ensuring that your message is clear and consistent. Additionally, maintaining professionalism and integrity in all communication methods is paramount. Sharpening your communication skills will benefit you and the institution you lead.

Conclusion

The future of education is counting on you! As we reach the end of our journey exploring ways to prepare for a role in educational leadership, we hope you’re feeling inspired and empowered to take the next steps toward realizing your career goals. Whether you’re a teacher looking to transition to administration or a student studying to become an educational leader, the road ahead may be challenging. Still, it’s filled with opportunities for growth, learning, and impact. By developing the key skills, knowledge, and mindset critical to effective leadership and staying attuned to the changing landscape of education, you can position yourself for success in this exciting and rewarding field. So, keep your eyes on the prize, stay curious, and never stop learning.

[Photo by Mikhail Nilov]

 

How Can Startups Manage And Promote Employee Wellbeing?

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by Kate Pritchard, Head of Consulting at People Insight

The demands, complexities and challenges involved in running a startup can seem overwhelming. It’s a job that requires you to be on your toes at all times while balancing a lot of plates. You are undoubtedly competing with established businesses in a crowded market, and while you may feel passionate about the unique services you can offer, you still have a lot to prove while managing cash flow, finding the right talent, scaling the business and managing risks (including diversifying the business model, developing contingency plans and monitoring market trends and changes). 

All this to say, as the owner of a startup, you have a lot of responsibility and not much in the way of spare time. Knowing this, employee wellbeing schemes may not be top of your priority list – but is there a financial reason you should prioritise them? Is employee wellbeing actually something that could provide real ROI while offering unique value?

Why is Employee Wellbeing Important?

You may appreciate and respect your colleagues, but you also have to be conscious of the bottom line. You need to know the business value of every process, which leads us to the question – when it comes down to it, why is employee wellbeing important? In what ways can it give your company an edge? 

A study shared in the Harvard Business Review debunks the idea that employee wellbeing programmes are simply ‘a nice extra’, by demonstrating that a comprehensive, well-run employee wellbeing programme can offer a six-to-one return on investment.

But how exactly can such programmes provide an ROI? Here are just a few reasons that employee wellbeing is important for both the individual employee and the organisation as a whole:

1. Improved Employee Health.

Employee wellbeing programs can help employees improve their physical, mental, financial, and emotional health. By offering resources such as gym memberships, healthy meals and counseling services, employees can take care of themselves and maintain their health and wellbeing. This, in turn, can lead to increased job satisfaction and productivity. It can also result in fewer sick days and unexplained leave. 

2. Increased Productivity and Engagement.

When employees are healthy and happy, they are more productive and engaged in their work. Studies have shown that employees who participate in wellbeing programs are less likely to miss work and have higher job satisfaction than those who don’t. This can result in increased productivity, better work performance, and a more positive work environment.

3. Improved Retention and Recruitment.

Employee wellbeing programs can also improve retention and recruitment. Employees are more likely to stay with an organisation that values their health and wellbeing, and job seekers may be attracted to organisations that offer comprehensive wellbeing programs. This can lead to a more stable and engaged workforce.

4. Improved Corporate Image.

Organisations that prioritize employee wellbeing can improve their corporate image and reputation. This can be especially important for companies that operate in industries with a focus on sustainability, social responsibility, or health and wellbeing. By promoting employee wellbeing, organisations can demonstrate their commitment to their employees’ wellbeing and attract customers who share the same values.

8 Ways Startups Can Promote Employee Wellbeing

So how can startups begin to look after employee wellbeing? Here are top tips to incorporate it from day one.

1. Develop a wellbeing Program.

Startups can develop a wellbeing program that includes initiatives to promote employee health and wellbeing. The program should include activities such as regular health check-ups, exercise classes and healthy eating options. The wellbeing program can also provide resources for employees to improve their mental health, such as access to counseling services.

2. Carry Out Employee Surveys.

Regular employee wellbeing surveys demonstrate to your workforce that wellbeing is a priority – it’s not simply something you are paying lip service to. What’s more, appropriately tailored wellbeing surveys ask the right questions to get to the heart of how employees are feeling, how recognised and valued they feel, how motivated they are, while providing you with real data to record and track. Delivered regularly, employee wellbeing surveys can give you snapshots over time to see how your measures are performing, how your employees are doing and where you can stand to improve.

3. Encourage Physical Activity.

Physical activity is essential for maintaining good health. Startups can encourage physical activity by providing employees with gym memberships or discounts to local fitness centers. Additionally, startups can organise group fitness classes, such as yoga or pilates, to promote physical activity among employees. Such group activities can be carried out at low cost, but reap great rewards in the long run, while creating opportunity for real team bonding.

4. Offer Healthy Snacks and Meals.

The food that employees consume can have a significant impact on their health and wellbeing. Startups can offer healthy snacks and meals in the workplace to encourage employees to make healthier food choices. Healthy snacks could include fruits, nuts, and oat bars, while healthy meal options could include salads and sandwiches.

5. Create a Positive Work Environment.

The work environment plays a significant role in employee wellbeing. Startups can create a positive work environment by fostering a culture of open communication, recognition and collaboration. The work environment should also be comfortable and well-lit to prevent physical strain on employees.

6. Encourage Work-Life Balance.

Startups can encourage work-life balance by offering flexible work hours and allowing employees to work from home. By offering flexible work arrangements, startups can reduce employee stress and promote mental health. Additionally, startups can encourage employees to take time off when needed to avoid burnout.

7. Provide Mental Health Support.

Mental health is just as important as physical health. Startups can provide mental health support to employees by offering access to counseling services and creating a supportive work environment. Employees should feel comfortable discussing mental health concerns with their managers and coworkers without fear of stigma.

8. Lead by Example.

Finally, startups can promote employee wellbeing by leading by example. Managers and leaders should prioritise their own health and wellbeing and encourage their employees to do the same. When employees see their managers making healthy choices, they are more likely to follow suit.

Just as no two organisations are the same, no two businesses will approach and manage wellbeing in the same way – there are many ways to address wellbeing in the workplace. Not all of them are likely to be costly. However you decide to proceed, make it clear to your employees that they are a core and fundamental part of your organisation, that you value them and their contributions and you are taking measures to cater to their wellbeing. Transparency and communication are key, and once employees are confident that they are being looked after, they are likely to remain loyal to your business for the long run.

 

Kate Prichard is an employee experience expert and leadership coach at People Insight with over 20 years’ experience. At People Insight, Kate works with organisations to create effective listening strategies, and to interpret and act on employee feedback in order to improve engagement levels and optimise performance.

 

Mobile App Development For Businesses – A Complete Guide

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In today’s world, mobile technology has become an integral part of our lives. Everywhere we look, people are glued to their phones and tablets – checking emails, browsing websites, playing games, and more. This shift towards mobile has made it essential for businesses to have a presence on these devices if they want to stay competitive in the market.

Having a dedicated mobile app is one of the best ways for organizations to scale their business efficiently and reach out to potential customers. To help you get started with developing your own app, here’s a complete guide on how you can go about it!

Whether you are planning to hire an mobile app development company or overseas, or you are attempting to develop an app on your own, this article will help you understand the process and make an informed decision.

What exactly is mobile app development for business?

Mobile app development is the custom process of creating software applications that run on smartphones and tablets. These apps are designed to meet the needs of businesses by providing features such as content delivery, sales tracking, customer management, and more.

The main advantage of having a mobile app for your business is that it allows you to reach out to a broader customer base, increase visibility and generate more revenue. Compared to the conventional web, mobile apps also provide a better user experience and can be tailored to specific customers’ requirements.

With mobile app development in India, organizations can customize their app according to their requirements. The mobile app development process involves planning, designing, coding, and testing the application before it is launched in the market.

Why shift to a mobile app in 2023?

Mobile apps are the future of digital marketing. With more people accessing the internet on their phones, businesses need to be present where their customers are. An app will not only provide an easy way to reach out to potential customers but also help you stay ahead of your competitors.

Moreover, these apps can track customer analytics and help you understand how customers are engaging with your product. This data can then be used to optimize the app and improve user experience.

Mobile apps can also be used to push notifications to customers, offer discounts and promotions, run loyalty programs, etc. This will help you increase customer engagement, build brand awareness, and drive more sales.

Mobile apps provide more value to the business than a traditional website. It is fast, responsive, and interactive compared to the web. The app development process can be complex but it is worth investing in it to take your business to the next level.

In addition, companies can build a strong brand presence and loyalty by offering a smooth and user-friendly mobile app experience to their customers.

How to get started with mobile app development for business?

Whether you have an in-house team to develop a bespoke mobile app or you plan to partner with an app development company in India, these fundamental steps remains the same in both scenarios:

Defining app idea and business requirement:

Before you embark on the journey of developing your app, it is essential to understand what you are trying to achieve. You need to define a clear goal and come up with an idea that will help you fulfill that goal.

It is also important to define the business requirements for your app. This includes the app’s purpose, its target audience, key features, and other important details. It becomes crucial for businesses to focus on the target audience, as it helps them to make design and development decisions that will improve user experience.

You can do detailed competitive analysis and market research to identify the requirements. This will help you make an informed decision on what features to include in your app and how it needs to be designed to meet customer expectations.

Choosing the right technology stack:

The technology stack is a combination of programming languages, frameworks, and other tools used to develop an application. The right technology stack will be the one that meets all your business requirements and fits within the budget.

It is important to choose the right technology stack as it will affect the speed, cost, scalability, and performance of the app. If you’re planning to build a native app, then the technology stack will consist of Java (for Android) and Swift/Objective-C (for iOS).

The hybrid app development process involves using a single codebase to create apps for both platforms. In this case, the technology stack will consist of HTML5, JavaScript, and third-party frameworks such as Ionic, React Native, and Flutter.

Overall design and UX:

Design and UX are two crucial elements that can make or break your mobile app. The UI needs to be simple, intuitive, and visually appealing so that users will find it easy to use.

It is important to perform user testing during the design process so that you can identify any issues in the design before you launch it in the market. You should also focus on providing a personalized experience to the user that will help build loyalty and engagement.

The overall user experience should be smooth, intuitive, and consistent across different platforms. This will help you create a seamless experience for the customer and ensure that they keep coming back to your app.

Hiring an app development company in India:

If you don’t have an in-house team for app development, then you should consider hiring an experienced mobile app development company in India. The right partner will have the skills and expertise to develop a feature-rich and secure mobile app that meets your business needs.

They should be able to provide you with end-to-end services, from UI/UX design to development, testing, and launch. It is important to hire a company with a good track record in app development and a portfolio of successful projects.

Testing and QA:

Once you have developed your app, it is crucial to test its features and functionality before launching the product in the market. This process can be done either manually or using automated testing tools. It is important to check the app on different devices and platforms to ensure it works properly across all platforms.

Testing helps to identify any bugs or errors in the app that need to be fixed. Quality assurance is also important to ensure that the product meets quality standards and delivers a great user experience.

Future scalability and maintenance:

Once the mobile app is launched, it is important to plan for future scalability and maintenance. The app needs to be regularly updated with new features and bug fixes so that it remains up-to-date with the latest industry trends.

It is also important to plan for scalability in case your user base grows. This means that the app should be designed in such a way that it can easily accommodate additional users and features without any performance issues.

Wrapping up!

A mobile app is an important tool for businesses to engage with customers, boost sales, and increase revenue. The success of a mobile app depends on various factors such as the right technology stack, proper design and UX, and quality assurance. It is important to choose the right agency for mobile app development in India and gain a competitive edge.

 

Why Believing In Your Own Vision Is Paramount To Success

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by Mike Fata, CEO of Fata & Associates and author of “Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur“

You think successful people don’t feel imposter syndrome? Think again.

Even with a lot of new sales coming in the door at the turn of the new millennium, we were still learning. The learning curve was especially steep when we had to ramp up production. We were increasing product batches, and, for whatever reason, the product was just okay.

Okay wasn’t good enough. Not at all.

We had to make the hard decision to stop selling that product, even to the point of taking a loss, one that had a significant financial impact on the business at the time. As a young entrepreneur, especially as someone who had emerged from childhood poverty, I was understandably nervous. It felt like a threat. I felt like I was going to drown.

But I had to uphold what the Manitoba Harvest brand was going to stand for long term, and while other elements for my vision would emerge over time, the first thing I knew was that the brand was going to stand for quality.

My vision for quality was honed by that same need to ensure that my products were healthy and contributing something positive to people, to the world. But I was also inspired by what I had read and learned about the Toyota method.

Coming back to one of my essential questions, namely, what did the world-class way to do business look like, I found out that a world-class quality culture looked like a Toyota picked up on a flight back in the ’90s, and the lesson stuck. In Toyota’s just-in-time speak, Kanban was an effective tool in support of running a production system as a whole, because every employee could mark a problem using a yellow sticky note wherever they saw a flaw. Even to this day, anyone on that production line can pull the handle and the whole production line stops. Quality assurance at Toyota means that every problem is addressed right here and now.

Seeing what was happening on our production line, I decided to bring that vision of quality to Manitoba Harvest. I wanted to make sure anyone could stop the line if there was something wrong.

But before you can stop the line, you have to get a few things right.

At Toyota, their vision of quality is literally printed on the walls. It’s printed on T-shirts, on people’s job descriptions, on their training documents. It’s so much a part of their culture that Toyota’s organizational framework is deliberately flattened. Everyone is seen as an integral part of the team. That team integrity, literally, is part of the goodwill, the brand, and the value of that business today.

So that’s what we homed in on at Manitoba Harvest, building a culture that had quality as one of its core values. Despite the added worry of the cost, we highly invested in process and quality management systems and training. We eliminated gatekeepers to change management. We became really clear with what was going to be acceptable to our customers, and what was going to be acceptable to our company values. We deputized everyone to be a quality sheriff throughout the business.

Hemp health was a lifestyle that not everyone was aware of at the time, and especially the idea of promoting health all day long. That was brand-new. That was Manitoba Harvest’s ethos. But barely anyone outside of the alternative-health community was following a vegetarian or plant-based diet when we were ramping up. Focusing on quality, however, we soon learned that the majority of the team felt proud that they were working in a business that was making the world a healthier place by offering hemp products to all. We were also beginning to see all of the positive feedback from consumers and testimonials about our socially and environmentally responsible business.

That’s when the quality mark we were aiming for began to feel real.

In fact, we soon discovered that the number one reason people wanted to work at Manitoba Harvest was the same as my own reason: personal and professional growth. The number two reason was that they could be proud of the work they were doing—so much so that they’d tell their family and friends about that pride.

With a shared vision, none of us hesitated in living the brand because it was meaningful for all of us.

Over time, I developed a deeper, richer version of my vision.

So if you’re looking to found your own business, your own vision has to be paramount.

  • Remember that you’re never an imposter in your own game. What you’re passionate about really matters.
  • You can Kanban your way through your own business issues. Put a sticky note on sticky problems, and then call on those friendships, ask more questions, and make changes as you go.
  • A vision can naturally evolve out of the community and friendships you’ve already established and allows everyone’s passionate ideas to infuse your future success.
  • You don’t have to replicate old business ideas and models to be successful. Instead, you need to find the founder-product-market fit that works for you.

 

*Excerpted from “Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur” by Mike Fata (Page Two Books)

 

Mike FataMike Fata is the CEO of Fata & Associates and author of “Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur“. He is co-Founder of Manitoba Harvest Hemp Foods and hosts the Founder to Mentor podcast. As a 9-figure entrepreneur, certified holistic health coach, and growth coach, he motivates and inspires people to discover their authentic business passions and live their best life every day.

 

Maximizing Your Potential: How To Match Your Personality Traits With The Right Career

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When it comes to deciding on a suitable line of work, one’s personality qualities play an essential part in determining the level of success and happiness that one experiences in their work. Every individual has a one-of-a-kind set of abilities and characteristics that make them more suited to certain vocations than others.

You may choose the ideal career for yourself if you are able to recognize the characteristics that make up your personality and have an awareness of the competencies that are necessary for various professions.

Discovering Your Job

The following is a list of common personality qualities, along with the types of employment that are a good fit for each trait:

Extroversion: Individuals who are extroverted and enjoy the company of others are often well-suited for careers that entail interacting with others in some kind. Some examples of this include sales, providing excellent service to customers, and working in public relations.

Conscientiousness: Being organized, taking responsibility, and paying close attention to detail are all characteristics that define this personality feature. Careers that involve attention to detail, such as accounting, engineering, and project management, are excellent options for those who are conscientious and want to make a difference in the world.

Agreeableness: Kindness, empathy, and the capacity to collaborate well with others are hallmarks of pleasant people, who are also noted for their high level of agreeability. They often do very well in jobs that involve collaboration from their coworkers, such as social work, teaching, and counseling.

Openness: This quality is related to imaginative and creative thinking as well as a healthy dose of natural curiosity. Careers that provide opportunities for discovery and creativity, such as writing, design, and research, are ideal for those who are willing to have an open mind.

Neuroticism: Individuals who are high in neuroticism are more likely to suffer from anxiety, sensitivity, and stress than other people. They could perform well in professions like law, accountancy, or computer programming that need a high degree of precision and attention to detail, such as those two things.

Assertiveness: Individuals that are aggressive and confident may be well-suited for leadership responsibilities, such as management, becoming an entrepreneur, or executive positions. These jobs may be found in many different organizations.

Empathy: Individuals who are good at empathizing with other people and have a high degree of emotional intelligence are likely to do well in jobs that demand contact with other individuals, such as those in the helping professions (such as social work, counseling, or healthcare).

Risk-taking: Individuals who are not afraid to put themselves in potentially precarious situations could be well suited for employment in the financial sector, in the world of investment, or in the world of entrepreneurship, all of which involve taking risks in the hopes of achieving financial rewards.

Perfectionism: This attribute is distinguished by a high degree of attention to detail and a strong desire for things to be carried out in the most effective manner possible. Professions that involve precision and correctness, such as editing, quality control, or engineering, may be a good match for those who have a tendency toward perfectionism. [Citation needed]

Adaptability: Those who are flexible and able to adjust well to new situations may be well-suited for careers in the technological sector, which is characterized by frequent advancements and modifications, or in the creative arts sector, which is characterized by the persistent investigation of new and original concepts.

Getting a job that’s a good fit for your personality requires you to first determine what those attributes are. You may acquire a better knowledge of your strengths and shortcomings by taking personality tests like the Myers-Briggs Test Personality or the Big Five Personality Test, for example.

Secondly, do research on a variety of occupations and job descriptions to identify the fields and positions that are most suited to your individual characteristics. Make use of job search engines and websites to locate listings for jobs that are a good fit for your set of qualifications and areas of interest. Go out to those in your network who are already established in the disciplines of study that interest you the most and inquire about the guidance and viewpoints they can provide.

While looking for work, you should modify both your CV and your cover letter so that they show the aspects of your personality that are most relevant to the position you are seeking and how those aspects connect with the needs of the job. During job interviews, you should be prepared to speak about the characteristics of your personality and to present instances of how you have displayed these characteristics in positions that you have had in the past.

It is important to keep in mind that choosing the ideal job does not just include finding one in which your personality qualities align with the requirements of the position. It is also important to pick a firm whose beliefs and aims are compatible with your own, as well as the culture of the organization. Spend some time doing research on different firms and talking to people who already work there in order to get a feel for the culture of the company and determine whether or not it would be a good match for you.

Getting Approached By An Employer

From a different point of view, certain companies may expressly hunt for applicants that exhibit particular personality qualities that are well-suited for a particular position. This is especially true for occupations that demand certain soft skills or involve interacting with people, such as positions in customer service or team management, which both require interaction with other individuals.

Employers can identify candidates with the right personality traits through a variety of methods, such as using personality assessments during the hiring process or conducting behavioral interviews to assess a candidate’s past experiences and how they handled certain situations. Another option for employers is to create a job description that specifically calls for candidates with the right personality traits.

Yet, it is essential to keep in mind that when searching for a position, employers will often search for a mix of both technical talents and soft skills in potential candidates. Although technical skills relate to the exact information and abilities necessary to do a job, soft skills refer to the interpersonal skills and personal traits that allow an individual to interact well with others.

Therefore, it is important to have the technical skills and experience necessary to perform the job to the best of one’s ability in addition to having certain personality traits, which can certainly make a candidate more appealing to certain employers. However, it is also important to possess certain personality traits in order to make a successful application.

Specialized Jobs

There are certain occupations that are very uncommon or highly specialized, and these positions could demand a particularly particular set of personality traits or attributes. Consider the following, by way of illustration:

Air Traffic Controller: This position involves great attention to detail and situational awareness, along with outstanding communication skills, the capacity to manage high levels of stress and pressure, and a strong ability to handle high levels of stress and pressure.

Astronaut: Astronauts are required to have a high degree of intellect and technical knowledge, a high level of physical fitness, outstanding problem-solving abilities, and the ability to work effectively in a team environment.

FBI Agent: A high degree of honesty, the ability to think critically, and the capacity to perform effectively under pressure are all prerequisites for this position. In addition to having strong communication abilities, FBI agents are expected to be able to remain level-headed in the face of very emotional circumstances.

Professional Athlete: Athletes that compete at a professional level are often expected to exhibit high levels of competitiveness, as well as discipline and a strong work ethic. They may also be required to have outstanding physical ability and the capacity to deal with the stress and strain that comes with competing.

Diplomat: Diplomats need to be able to communicate effectively, be adept negotiators, and have a high degree of emotional intelligence. They should also be able to adjust to people from a variety of cultural backgrounds and negotiate difficult political circumstances.

These are only a few examples, and there may be more occupations that fall into the unusual or specialized category that call for a particularly particular set of personality traits or attributes. It is crucial to investigate and understand the criteria of any career that you are interested in pursuing, and to assess whether or not your personality characteristics and talents are a suitable fit for the position you are applying for.

In conclusion, the aspects of an individual’s personality that play a role in the search for the perfect employment play a significant role in the process. It is possible for you to increase the amount of joy you get from your job and achieve success in your profession by first developing an awareness of the elements that make up your personality and then looking for occupations that are a suitable match for those characteristics.

 

5 Habits Every Business Owner Needs To Have

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As a business owner, you have many things on your plate, from managing a team of people to ensuring you stay within budget. When it comes to entrepreneurship, everyone has a slightly different approach. While there’s no single key to success, you can find solid advice to help you grow your business while also becoming a better leader.

Whether you’ve been a business owner for months or years, growing and adapting is critical. You never want to become stuck in a rut, and you want to stay current with best practices and trends in your field. 

While you’ll likely spend time researching hard skills or doing market research, it’s important not to underestimate some other habits. From emotional intelligence to communication skills, here are some habits and behaviors that all business owners need to have.

1. A Willingness To Ask For Help.

While asking for help might not be the first habit you’d expect on this list, it’s an essential one. No matter how experienced you are in your industry or how successful you are, no one can succeed alone. We all have strengths and weaknesses, and knowing when you need assistance is vital. Reaching out for help and learning to collaborate with others will serve you well in business and other areas of life.

2. A Love Of Learning.

Whether you’re a property manager or a retail store owner, a hunger for knowledge will also take you far. To start, you’ll want to develop passion and curiosity about the field you’re in. From researching products to understanding competitors, the more knowledge you have, the better.

But, beyond learning things related to your industry, excitement for knowledge will make you a more engaged and intelligent individual. In turn, this will make you a better leader and business person.

3. A Streak Of Compassion.

When you’re a business owner, you do have times when you need to be firm. You’ll likely have to make difficult decisions about budgets, hiring, customers, and more. You can’t always be emotional in your role, but this doesn’t mean emotion and sensitivity don’t have a place. 

In today’s workplace, employees want to be seen as complete individuals with lives outside of their jobs. Even customers are savvier than ever and are conscious about the businesses they support.

Showing compassion and allowing your humanity to shine through as a business owner will pay off. While being cutthroat may have had its place in the past, it’s no longer a great look. 

4. An Eye For Delegation.

Whether you’re running an e-commerce craft store or a marketing company, you’ll need to delegate tasks to other people on your team. As your business grows, you’ll need to do this more and more. But, delegation is also a learned skill. 

You’ll need to hone your eye for when to delegate and when certain things are best performed by you. You’ll also learn how to find the right people to delegate to as you build a network of people you trust and understand their skill sets. 

5. An Acceptance Of Failure.

Finally, a great entrepreneur understands that failure is part of the process. While you may fear failing, don’t let this get in your way. Understand that you will make mistakes. Learn from these failures and be vulnerable about their role in shaping your successes.

Learning these habits and cultivating them in your role as a business owner can bring many rewards. What practices would you advise other entrepreneurs to learn? 

 

5 Hacks For Great Video Meetings

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by Tamara Sanderson, co-author of “Remote Works: Managing for Freedom, Flexibility, and Focus“

I’m not sure I should be admitting this publicly, but given that I’m human, here it goes:

Before I learned the ways of asynchronous communication — communication that doesn’t happen in real time — I’d often sit in on Zoom meetings where I had no speaking role. As I half-listened, I’d mentally disappear into my email inbox, furiously responding with the goal of reaching “inbox zero” by the end of the workday. Once the emails were cleared, I’d sometimes shop online.

OK, it’s out there. It’s my truth. This, obviously, is not a best practice.

Thankfully, I know I’m not alone. According to behavioral psychologist Dr. Susan Weinschenk, humans weren’t designed for 60-minute Zoom calls.

According to her research, humans can only focus for 7 to 10 minutes at most. We then need a short break before we’re able to start over with another focus session. Likewise, the mind naturally wanders 30% of the time, and sometimes up to 70% during routine tasks, like driving on an uncrowded highway.

Rather than fight against our human biology, why not work with it?

When to Get on a Video Call — and When to Skip It

To work with your human hardwiring, follow the ABCs of remote communication: “Async Before Calls.” It’s more effective to spend 7 to 10 minutes writing a brief or a status update in Asana than it is to join a Zoom call and wait for the precise moment when something related to your job takes the hot seat.

That being said, there are still times when synchronous, real-time calls win out. For example, Steph Yiu, the chief customer officer at WordPress VIP and one of the experts we interviewed for our book, Remote Works, likes to schedule synchronous video calls for building momentum and celebrating.

As Yiu explains:

When you really want to celebrate or get visibility, you’ve got to take it to the weekly team call. … Let’s say you want to celebrate a customer story, or a new feature launch, or something that the team doesn’t think about day-to-day. That needs to be synchronous. People feel excitement around the squishy, untouchable feeling of things.

Furthermore, product leader Ali Brandt prefers to use synchronous calls and Zoom meetings for brainstorming, iterating, and clarifying. In Brandt’s own words:

“And then there’s the brainstorming, the iteration, the stuff where you don’t have clarity on, like, what are we actually going to be doing. There’s value in having a conversation because if you tried to do that over Slack, it would be 50 messages, and you wouldn’t get anywhere. It’s really thinking about what needs to be synchronous versus asynchronous.”

5 Hacks for Great Video Meetings

So, despite Zoom fatigue, sometimes video meetings are the best option. Here are a few hacks inspired by Vinh Giang, motivational speaker and magician, that we recommend to make your remote meetings memorable. (And prevent people like me from being distracted by their inboxes.)

    1. Switch up your speed. Vary the rate of your speech to maintain interest and signal importance. Slow down for the important bits and speed up for the parts you can gloss over.
    2. Emphasize melody and tone. You can incorporate melody into your meetings by repeating important phrases and varying your intonations. Similarly, tone is how we express emotion audibly. Your tone should match your message. 
    3. Pause. A pause can be so … powerful. It can be used as a verbal punctuation mark or a moment for everyone to reflect on your statement.
    4. Be conscious of your eye contact and body language. Eye contact and hand gestures are the foundations of nonverbal communication. However, they look different on video calls. You’ll want to look directly at the camera at shoulder height to mimic eye contact and quickly glance at the other attendees to check for understanding.
    5. Create interactions. How can you get attendees involved in the meeting? Design moments for interaction — whether that’s a simple open-ended question or features like polls, breakout rooms, or the whiteboard.

To start building awareness of these hacks, take notes during virtual meetings on not only the content but also the presentation style. What works? What could be improved? How can you incorporate this the next time you’re leading a meeting?

Remember, this is a skill that’s new to us. Not long ago, real-time video calls with people around the world took place in fictional sci-fi novels and Star Trek reruns. It’s time to play with the medium and experiment with new ways to deliver information, incorporating speed, melody, tone, pauses, eye contact, body language, and interactions.

 

Tamara Sanderson

Tamara (Tam) Sanderson is the co-founder of Remote Works, an organizational design and consulting firm with a mission to liberate teams from the nine-to-five and teach them how to do their best work anytime, anywhere. Her new book with co-author Ali Greene, “Remote Works: Managing for Freedom, Flexibility, and Focus“, is the ultimate playbook for managing remote teams. Learn more at remoteworksbook.com.

 

What Is Employer Negligence And How Can It Affect Your Business?

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Employer negligence is a serious issue that can have significant consequences on employees and businesses. So, while it’s the employers’ responsibility to keep their workplace free of known health and safety hazards, employees also have the right to speak up about risks without fear of their bosses’ retaliation. Negligence can take many forms in the workplace, including failure to provide adequate training or equipment, ignoring safety regulations, or failing to address employee complaints about harassment or other disruptive behaviors. 

Employers need to know that accidents or injuries stemming from their negligence can result in the victims and their families filing a personal injury lawsuit against them, holding them liable for their actions or inaction. In the case of negligence resulting in the death of an employee, the employer can be charged with wrongful death in Florida or wherever the incident occurred. 

This article will explore what employer negligence is, its potential impact on businesses, and how to prevent it.

What Is Employer Negligence?

Employer negligence is a legal terminology that refers to the employer’s failure to take appropriate safety measures to protect workers from injury or death while on the job. Many workplace injuries are caused by employers who fail to obey local, state, and federal laws that require adequate training, proper equipment, supervision of workers, and proper addressing of hazards at their sites.

In the United States, worker safety laws are governed at the federal level by OSHA (Occupational Safety and Health Administration) and at the state level by individual state agencies.

How Employer Negligence Affects Business

Employer negligence can impact your business in the following ways:

  • It Damages Your Reputation.

A company’s reputation is one of its most valuable assets. On the hand, it can be easily jeopardized by employee negligence, such as placing workers in dangerous situations, resulting in severe injuries or death. This can lead to lost customers, decreased revenue, and distraction from the business’s core mission.

The media can even act as a catalyst for spreading negative information about your business. The result would be more bad publicity for your company.

  • It Results In Legal Consequences.

As stated earlier, negligent employers are held liable for the injuries sustained by their employees. You could be sued for negligence if you don’t provide workers with a safe working environment and adequate safety equipment. This can lead to legal consequences such as punitive damages or criminal charges if there’s evidence of willful misconduct or gross negligence.

  • It Affects Worker Well-Being And Happiness.

Employees’ happiness and well-being contribute to the success of your business. If you don’t provide workers with a safe working environment, it’ll have an adverse effect on their health and mental well-being, especially if one of them is fatally injured due to your negligence. This can result in increased absenteeism, reduced productivity, and lower job satisfaction.

  • It Is Expensive.

Legal expenses can be expensive. These include the cost of hiring an attorney to represent you in court proceedings. You may also incur other financial losses from your negligence, such as medical costs, lost wages, and damages. Moreover, if a worker eventually dies or is permanently disabled, their family members will be entitled to compensation for the losses they suffer due to their relative’s death or injury.

So, employers need to take a proactive approach to workplace safety and not just wait for injuries to happen before they start to act. Failure to do so will make you liable for any injuries or deaths on your watch, which can have disastrous consequences for your company.

How To Prevent Employer Negligence

Below are some ways to avoid employer negligence.

  • Assess Risks.

Employers should assess the risks associated with each task, job, and environment and take appropriate measures to minimize them. This will typically include considering the following factors:

  • How hazardous is what you’re doing?
  • What can cause an injury, and how serious can it be?
  • How to remove the hazard and the control.

Knowing these risks will help you take appropriate measures to minimize them.

  • Provide Information And Training.

Employers should provide information and training to employees on how to carry out their work safely, and in a language they all understand. They must also ensure that workers are competent in their tasks. This means they have the knowledge, skills, and ability to do them properly before they get their hands on them.

  • Have The Right Workplace Facilities.

Employers must provide workers with the necessary equipment and facilities to perform their tasks. These include protective clothing, alarms, and emergency exits. Employers must also ensure they’re in good working order so employees can use them properly.

  • Consult Workers.

Before making changes to the workplace, employers must also consult with their employees. This helps ensure that the proposed changes don’t inconvenience workers.  

  • Provide First Aid At Work.

Employers are required to provide first aid supplies, facilities, and staff at work. They must also ensure adequate paraphernalia for accidents or emergencies, such as fire extinguishers and safety equipment.

These are some of the significant ways employers can prevent or minimize injuries or accidents in the workplace.

Conclusion

Employer negligence can lead to serious employee consequences, including long-term injury, illness, and even death. Also, on the employer’s side, neglect can negatively impact business operations. By ensuring that employees are well-trained and equipped to do their jobs, employers can reduce their liability in the event of an accident and lower costs associated with accidents.



The Business Benefits Of Regular Floor Cleaning

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The floor is one of the first things your clients see after entering your office. And because you want to leave a positive impression, ensuring its cleanliness should be a priority. Otherwise, the sight of dirty or dull flooring will dismay your customers. 

It’s also crucial to create a safe working environment for your employees. Regular floor cleaning removes all the dust, dirt, and allergens that might affect your staff’s health. A clean workplace helps your team perform their duties more efficiently and productively.

Observing high cleaning standards is essential in building maintenance. You must pay attention to regular cleaning regardless of the type of flooring.

Here’s an in-depth look at why you need to focus on routine floor cleaning for your business: 

Maintain Health And Safety.

Dirty or slippery floors are a safety hazard to your customers and employees. If you fail to clean the office floor regularly, there’s a higher risk of accidents and injuries. It increases the chances of slipping accidents for everyone walking into your business. 

Grimy floors also pose a health risk to your customers and employees. Failing to clean the office floor often leads to the accumulation of germs and bacteria. The dust or pollutants can end up in the lungs of your employees and customers. Dust particles can also cause eye irritations, trigger asthma attacks in people with allergies, or worsen respiratory problems. Cleaning your office floors eliminates or minimizes the pollutants that eventually get into the air. Without a doubt, office cleaning is essential to protect the well-being of everyone on the business premises. 

Lower The Risk Of Pest Infestation.

Pest infestation is more prevalent in an untidy environment. Leftover food and dirt on the floor increase the chances of rodents and insects swarming the area. Pests cause unwanted problems such as food contamination or diseases that compromise the safety of your staff and clients. 

To restore a healthy work environment, you’ll need to hire the services of a professional pest control company. But this will be costly, so regular floor cleaning is vital. A clean workplace also saves you from spending a lot of money to deal with bugs or rodents. 

Enhance Your Employee’s Work Productivity.

Another benefit of regular office cleaning is it boosts your employees’ performance and productivity. A tidy office also makes it easier for them to focus on their work rather than worrying about what they step on. A neat workplace further motivates them to work even harder, knowing that you’ve got their interest at heart. 

A clean working environment shows your staff that you care about their well-being. A clean office floor also reduces the likelihood of employees getting ill due to a messy workplace. Your staff, as a result, will have fewer sick days.

Saves Money.

Flooring is expensive. After installing the floor, you want to be sure it serves you for the longest time possible. The best way to do this is through regular cleaning. It would be best to make it a habit, especially for areas with high foot traffic.  

Routine cleaning and maintenance help prevent premature aging or deterioration of the flooring. It removes the debris and dirt responsible for the floor surface’s breakdown. Hiring a cleaning services company can be helpful if you already have a lot on your plate. And don’t let short-term expenses worry you. Remember, regular floor cleaning is an investment with long-term benefits.

In addition, a clean floor reduces the risk of injury to any of your employees or customers. An accident on the business premises will not only hurt your business, but it can also damage your reputation.

Improve The Work Environment.

Nobody wants to spend most of their day in an unhealthy work environment. Dirty floors not only negatively impact your team’s health and productivity, but they may also feel neglected.

You can avoid this strained feeling between you and your employees by ensuring the office floor is always clean. Scheduled floor cleaning and maintenance rid the ground of dirt and foul odors. As a result, this creates a comfortable and healthy working environment where staff can go about their duties. A happy and content workforce performs better, increasing your company’s profitability.

Takeaway.

Whether your office or store experiences high footfall, your floors can get dusty, muddy, or stained. The cost of regular floor cleaning may seem unnecessary at first. But the benefits discussed show that routine floor maintenance is an essential expenditure that’ll help your business in the long run.

 

5 Reasons Why Lever Arch Files Are A Must-Have In Your Office

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Lever-arch files are a great way to increase the efficiency of your office and keep everything neat and tidy. The presence of this filing system can significantly improve the workflow, cut down on clutter, and make sure that everything is kept up-to-date.

In this article, we will be covering 5 reasons why arch files should be part of your office management system. Hopefully, after reading through it, you’ll be convinced and ready to implement them into your business.

1. Lever-arch files are made of sturdy materials that can withstand frequent handling and transport.

Lever-arch files are also convenient to use in an office, as they can be easily moved around and stored in shelving units and filing cabinets. If you deal with a lot of paperwork and are required to move documents from one location to another, you may benefit from choosing a lever-arch file for your office. These files are extremely durable and can withstand frequent handling, making them a great choice for businesses that need to move files from one office to another frequently.

They are also lightweight and compact. This allows you to easily transport these files from one place to another, which is essential for businesses that need to access their documents on the go. If you need to move frequently from one office to another, you can easily transport lever-arch files by just putting them in a backpack or carrying case. This way, you can easily access your documents from any location, improving efficiency. If you have employees who move files from the office to their homes on a regular basis, you should also consider these files, as they are very sturdy and can take a lot of wear and tear, making them a great option for long-term use.

2. Lever-arch files allow for quick and easy filing and retrieval of documents.

Lever-arch files are an essential tool for filing and retrieving documents quickly and easily. The lever arch mechanism consists of a metal arm capture that engages a circular plastic ring within the file’s spine. This strong mechanism allows users to open and close the file with one hand while the file is held in the other. Its design also allows users to quickly access and store documents, as the pages can be easily filed in the file, and the lever arch provides a secure closure, keeping all documents within the file.

3. Lever-arch files have a large storage capacity and can hold multiple documents at once.

A lever-arch file is a great option for your business if you have a lot of documents that need to be stored. These files are often large enough to hold several folders and binders at once while also allowing you to easily find what you’re looking for. Another advantage of these files is that they allow you to store a huge number of documents in a relatively small amount of space. This is especially helpful when working in an office with limited space, as it allows you to maximise the space you have while still being able to store everything you need. Due to their smaller size, these files are also much faster to access, helping to streamline your workflow.

3. There are many design options with labelling that allow businesses to customise and quickly identify their files.

Many lever-arch files are designed with labelling options, allowing you to customise and quickly identify your files. This is useful if you need to access a specific file, as you can quickly identify it without looking through all the other files in your cabinet. The labelling options typically come in a variety of sizes, colours, and fonts, ensuring that the labels can fit different-sized files and be seen clearly.

Alongside the labelling options, lever-arch files also come with an indexing system that allows users to quickly find documents that were previously stored and filed away. This system allows your employees to store documents in an organised and efficient manner, increasing the efficiency of retrieving documents from the file.

Lever-arch files also come in various designs, so you can easily find one that matches the aesthetic of your office. This allows you to customise the filing cabinet to match your office’s décor, further enhancing its appearance.

4. Lever-arch files are a cost-effective option for businesses compared to other forms of file storage.

Lever-arch files are an excellent, cost-effective option for businesses when it comes to filing and archiving documents. They come in different sizes, meaning businesses can choose the most appropriate size for the documents they are storing or archiving. Lever-arch files are also incredibly durable and long-lasting, meaning that businesses won’t have to make frequent replacements.

The lever-arch design also makes them stackable, which allows for more storage space in limited areas. Additionally, these files are widely available with budget-friendly options, which makes them a great cost-effective solution for businesses. They also look professional and sleek, which adds to the overall professional look of any office.

To sum it up.

Lever-arch files are long-lasting, efficient, have a large capacity, and can be customised. They also have a large storage capacity and can be easily transported due to their lightweight and compact nature. Lever-arch files are a great way to increase the efficiency of your office and keep everything neat and tidy. These features make lever-arch files a must-have in any business that requires frequent access to documents on the go.

 

Five Effective Strategies To Enhance Your Business Growth

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Everyone wants to boost their sales and grow their income regardless of their business type. As a result, different businesses are interested in finding the most effective strategies to boost growth. Whether it’s a startup or a well-established business, growth is vital for the success of your business. But do you think of how you can achieve your business growth?

This article explains the most effective ways that can help you increase growth.

1. Do Proper Research.

Due diligence is paramount when finding the best ways to grow your business. Research helps you to understand the existing clients and also the potential ones. It is crucial to learn your target market to understand their needs better. This enables you to devise the most effective changes to help grow a business. Also, research your competitors. Understanding their strengths and weaknesses enables you to decide how to scale your business appropriately.

2. Invest In Marketing.

Marketing is crucial for business, and investing in it can help you boost your business growth. You must create a marketing strategy to help you reach your target audience and promote your products or services. This includes digital marketing, such as social media, email, and search engine optimization, and traditional marketing, such as print ads, billboards, and events. Investing in marketing can increase your brand awareness, generate leads, and ultimately boost your sales.

3. Expand Your Product Or Service Offerings.

Expanding your product or service offerings can help you reach new customers and grow your business. This means identifying new opportunities to provide value to your customers and creating products or services that meet those needs. Consider diversifying your offerings to include complementary products or services. For example, if you operate a banjo for sale business, provide other varieties of musical instruments for your customers.

4. Boost Your Online Presence.

This is the digital era. Having the best online presence is recommended if you want to improve your growth. Make sure you have a well-designed website and top online representation. Your online page should have many reviews, likes, and positive comments. In addition, your website needs optimization. That way, you’ll be well-rated on the best search engine enabling potential clients to find your products and services fast.

5. Focus On Customer Satisfaction.

Customer satisfaction is critical for business growth. Satisfied customers are likelier to repeat purchases and recommend your business to others. To enhance customer satisfaction, you must deliver high-quality products or services, provide excellent customer service, and promptly address any complaints. Additionally, gathering customer feedback can help you identify areas for improvement and enhance customer satisfaction. If your specialty is banjo For sale, ensure you provide the best quality banjos to your clients.

Conclusion

Make sure you embrace technology. This essential tool can accelerate your business growth, especially in this digital age. Using technology lets you streamline your business operations, increase efficiency and boost customers’ experience. Consider using the CRM (Customer relation management) software to manage customer interactions, automate tasks, and track business sales. In addition, use social media to improve engagements with your clients. You also boost brand awareness and increase traffic to your business website.

 

How To Avoid A Pallet Racking Collapse 

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Pallet racking is a type of shelving system used for the storage of goods and materials in a warehouse or industrial setting. It typically consists of vertical uprights, horizontal beams, and diagonal braces that provide support and stability. This means that it is essential that manufacturers stack them safely and securely to avoid pallet racking collapse.

Poor installation standards, overloading racking, negligence of the personnel, or inefficient warehouse layout can cause pallet racking collapse that can result in injuries. Accidents like this require immediate medical attention or hospitalization and could also give the company some downtime while employees recover from the incident. 

With this in mind, manufacturers should have safety measures in place to avoid pallet racking collapse. This way, you’ll be able to create a safe working environment for your warehouse workers while keeping your business productive.  

The following is a list of safety measures to prevent pallet racking collapse. 

1. Ensure All Warehouse Personnel Are Trained.

All warehouse personnel must be trained in safely handling equipment inside the warehouse. This means they should know basic safety standards like properly installing the racks, learning the appropriate items and weights that can be stored in them, and responsibly handling and interacting with racks and equipment. 

Photo by: Bowen Storage | pallet racking collapse

In addition, you may also implement a speed limit of five miles per hour for forklifts. This is essential as speeding forklifts could overturn an entire pallet rack or even overrun other employees. 

By training your warehouse personnel on the proper installation and use of pallet racking and other warehouse equipment, you can ascertain safety within your workstations.   

2. Use Rack Protection Devices.

Some pallet rack collapse incidents occur because of the excessive weight of heavy products. An excellent way to prevent this is by installing rack protection devices like upright protectors, column guards, and racking barriers. These devices can protect your pallets from wear and tear, helping to keep them in place when loaded with heavy products.  

Choose a type of rack protection device that suits your specific needs. For instance, if you are using pallet racking for storage of heavy products, then you will need to choose an upright protector or column guard that can support and strengthen your racks to accommodate the products’ weight.  

Rack barriers can also provide added security by hindering other machinery from hitting the pallet racking. They are designed to absorb the impact of collisions, preventing damage to the racks and potentially saving on costly repairs. 

3. Get Rid Of Aisle Clutter.

When warehouse workers cannot navigate easily across the workspace due to cluttered aisles, it can create various hazards like injuries and structural damage. For instance, when a warehouse stocker carries a pallet across heavily disorganized aisles, they may trip over the clutter and bump the pallet racks, causing them to collapse.  

In this case, you must organize the clutter to ensure workplace safety and efficiency. With a neat and safe environment, your employees can function more efficiently while avoiding untoward accidents with warehouse equipment.  

4. Provide Adequate Space In Between Racks.

Providing adequate space between racks is essential in preventing rack collapse, particularly when heavy equipment is stored in the racks. 

The structure of the racks themselves can become compromised if they are placed too closely together. Over time, the weight of the equipment can cause the racks to bend or twist, which can lead to failure. Adequate spacing between racks allows for better weight distribution, which can help prevent rack collapse. Moreover, accidents can happen around pallet racks, and if they are bumped or knocked over, it can cause a chain reaction across racks if they do not have adequate spacing.  

As a general rule of thumb, leave at least 3 feet of aisle space for standard forklifts and 5 feet for reach trucks. There must be enough room for the load to move freely in case one of the pallet racks collapses.  

Key Takeaways.

The safety of your warehouse workers should be your main priority as a manufacturer. The same goes for the quality of goods stored in your warehouse; you want them to be secure to ensure that they arrive to your clients in top condition.   

Hence, you must ensure that your pallet racking system is efficient. As such, you must take safety measures to prevent pallet racking collapse.  

You can ensure your pallet racks stay secure with various techniques, from training warehouse personnel to installing protective devices. This way, you can streamline your warehouse operations by avoiding downtime caused by untoward accidents. 

 

How A Virtual Receptionist Adds A Personal Touch To A Digital World

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With more businesses sticking to remote and hybrid working, it has created a new challenge when it comes to customer communication and collaboration between teams.

While it’s important to embrace the freedoms and flexibility we’ve all got from these ways of working, it’s still important to have a central port of call for customers when they’re trying to get in touch with you.

Managing this has become difficult in some situations.

Afterall, how do you retain a single point of contact for an office that’s essentially virtual? With more employees working from home than one building?

This is where a virtual receptionist comes in.

Virtual receptionists are the digital answer to what the traditional receptionist was to fixed offices.

Providing a professional presence as the first point of call for customers, ensuring they get to the person they need, first time.

How does a virtual receptionist work?

A virtual receptionist works much the same way as a traditional receptionist – except they work remote.

When a customer or prospect gets in touch, your virtual receptionist will be the first voice they hear.

Your virtual receptionist directs calls to the right members of staff, takes messages to be handed on and dealt with later or, in some situations, handles customer enquiries directly.

Depending on the service you need, a virtual receptionist can handle all your call management, or just deal with any overflow during busy periods.

Unlike call centres, virtual receptionists work closely with you, as part of your business and will take the time to understand how your business operates and the types of calls you deal with.

This way, as far as the caller knows, when they’re speaking with your receptionist, they’re speaking with a member of your own team.

Virtual receptionists create a great first impression

A cheery receptionist used to be a staple in any business’ office.

They’re still around in some companies, but businesses working online, using shared office spaces or adopting hybrid and remote work need a different answer.

A virtual receptionist is that answer, providing the personable, professional first line of customer service, adapted for the digital age.

Just creating this first impression can have immediate commercial benefits.

Around two-thirds of customers say they wouldn’t use a company again if it made a bad first impression.

Virtual receptionists ensure you make this first impression.

Why you should have important calls answered by a virtual receptionist, not a machine

Automated answering services can be useful, to a degree, mostly in helping customers navigate to the right department, person or information they need.

But they do require the customer to do all the work, and also assumes the customer actually knows which person or department is best placed to help them.

More common is the customer gets through to the wrong person, and then needs to be transferred.

Having an actual person on the other end of the line who can talk to your customer, listen to their issue and get them the right information or onto the right person first time is much more valuable and personalised.

And the numbers don’t lie.

Almost 90% of people prefer speaking to a real customer service representative on the phone, as opposed to listening to phone menus, which 67% of people find frustrating, according to Clutch.

And almost 75% of callers end up speaking to a real person after weaving their way through an annoying phone menu anyway. So why not cut out the machine?

There’s no replacement for amazing customer service

As beneficial as more modern automated systems can be, a genuinely enjoyable customer experience is something that can only be offered by a real person.

Something a virtual receptionist service could provide in spades.

Their ability to work remotely and still deliver exceptional service for your customers, along with all the benefits listed above, makes them an ideal choice for businesses wanting to make a real difference in their first impressions, handle greater call volumes and more.

But perhaps their most appealing feature is their ability to uphold the traditional touch. The legitimate experience of being greeted by a pleasant, knowledgeable working professional, ready to help you with all your business needs.

The world is moving forward pretty fast, but nostalgia can be a powerful tool. If you want to keep the best qualities of past practices in your business, employing a virtual receptionist is a no-brainer.

 

3 Tips For Learning To Trust Yourself & Unlocking Your Greatest Potential

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by Ingrid Christensen, President and Founder of INGCO International and author of “The Language of Trust: Communicate to Build Meaningful Relationships in Business and Life“

Eleven minutes. For eleven minutes, I squatted on top of a telephone pole.

My entire body was enveloped in dread. I was shaking. I was more than shaking. I was pouring sweat from every single pore. I was sure this was the defining moment of my life, and standing up, which every single bone in my body was screaming at me not to do, was exactly what I needed to do. I just had to stand. My brain had a mind of its own, though, and no amount of self-talk, slow breathing, or any other technique I had learned would get me to straighten my legs. I had to figure out a way to conquer this and stand.

Standing up represented more than conquering my fear of standing on top of a tiny telephone pole at what felt like nine thousand feet in the air. I had to do it to make my mark, draw my line in the sand, and establish credibility. I had to do it to prove I trusted myself against any and all obstacles and I would support myself above all others. I had to do it for all the women who came before me, blazing a path of possibility. I had to do it for my son, to prove to him we can do hard things.

I had to stand up for myself, so I did.

After minute upon agonizing minute, my knees straightened. The audience, cheering me on for the agonizing eleven minutes, went silent. Shakily, muscle by muscle, I gathered physical strength. To this day, I don’t know how my muscles fired, but there I was, doing it. Above the treetops, way up in the air, I was perched on the telephone pole someone aptly named the “terror pole.” For a single, pivotal second, I stood. I wiped my sweaty palms against my pants and leaped into the air, reaching for the trapeze swing. I am pretty sure I died a little at that moment. But I was also born again as an entirely new version of myself. I surrendered to trust to do the scariest thing in the universe.

First, my life was not in danger on top of the “terror pole.” I was snugly strapped into safety harnesses. So even though I felt like I was leaping to my death, I wasn’t. This experience was pivotal, however, because I learned to trust myself, and I mean genuinely trust myself. I leaned into my leadership abilities in a way I had never been able to before. Learning to listen to my heart, soul, and gut has led me to the deepest level of self-trust, a journey that has opened up my life to my greatest callings. Trust has allowed me to step into my most tremendous potential and dare to live the life I know I am meant to live.

There are three things have helped me develop trust and can help anyone wanting to succeed in business and life:

1. Say yes and figure it out.

When I launched INGCO International, I didn’t have all the answers, and I still don’t. But I’ve retained the tenacity to say yes and figure it out. I know my limits; if someone asks us to build a rocket ship, I say, “No, but I know someone who might be able to help you” (because I actually do know an aerospace engineer). But from the beginning, when people asked for help getting interpreters in other languages, I jumped in and figured it out. Saying yes and figuring it out is how I built this business.

2. There’s no such thing as balance.

I’m a single mom, and let me tell you, mom guilt is real. I have had to make choices along the way and prioritize my time and attention because one person can’t do it all. I refused to resign to the idea I couldn’t build a business and be a great mom. I just had to do it on my terms. Balance doesn’t exist because life is like a teeter-totter—sometimes it’s up and full in every way, and sometimes it’s down, and you can take time to slow down and breathe — but it’s never in the middle. Release the quest for balance and get on the teeter-totter; it’s more fun here, anyway.

3. You are your own worst enemy.

Your worst enemy is the stories you tell yourself and how you talk to yourself. I am convinced the repeating narratives that wake me up at three o’clock in the morning are the work of the devil. One day I asked myself, “Would you ever talk to anyone the way you talk to yourself?” No, I didn’t think so. When left undercover, these stories generate shame, anxiety, and fear and will make everything a mess, but it doesn’t have to be this way. Talk about them, write them down on a piece of paper, and burn them. They don’t serve you. Shine a light on what causes you the most shame, the thing you are afraid to let out of the dark into the light, and you’ll release yourself from these stories.

When we do not trust ourselves, it’s difficult to be at peace. Trust is an essential ingredient for happiness and a vehicle for expansion and growth. This vehicle can help lighten our load as we navigate the roads of life, which are always wrought with more twists, turns, detours, and even breakdowns than we were expecting. But these beautifully twisty roads lead to a gorgeous sunset when we learn to settle into trust.

 

*excerpted from “The Language of Trust: Communicate to Build Meaningful Relationships in Business and Life“

 

Ingrid Christensen

Ingrid Christensen is an entrepreneur, business leader, and an advocate passionate about providing equal access to information to everyone, no matter what language they speak. The President and Founder of INGCO International, Ingrid launched the company in 2006 after witnessing firsthand how translation and interpreting services bridge divides and connect people from different cultures. Ingrid is author of “The Language of Trust: Communicate to Build Meaningful Relationships in Business and Life“.

 

How MS Dynamics 365 Business Central Can Help Small Businesses Grow

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by Rutuja Katkar

Microsoft Dynamics 365 Business Central is an application suitable for medium and small-sized businesses. It’s an all-in-one business management software that allows businesses to streamline their supply chain, financial projects, project management, and process for managing customer relationships.

To fully leverage these capabilities, working with an MS Dynamics 365 consultant can help customize the system to specific needs, enhancing efficiency and ensuring successful integration. A consultant’s deep expertise in Microsoft technologies ensures that business can adapt and optimize workflows as its needs evolve.

Business Central provides an integrated set of capabilities and tools allowing businesses to manage their operations and efficiency effectively. It offers financial management, sales and marketing inventory management, purchasing, and project and management of services. These functions work in tandem to give companies a complete view of their operation, allowing them to make educated choices.

Microsoft Dynamics 365 Business Central is built on the Microsoft Dynamics NAV platform, which companies have relied on for over 30 years. Business Central is accessible as a Software as a Service (SaaS) solution, meaning businesses have access to it via the cloud without investing in expensive equipment or infrastructure.

Business Central also integrates with Microsoft products like Office 365, Power BI, and Power Apps. This integration gives businesses tools to oversee their business processes, from finance to customer support.

MS Dynamics 365 Business Central is a complete and flexible ERP system that can aid small and medium-sized companies to succeed and flourish in today’s highly competitive marketplace.

Small businesses face various challenges that can hinder their growth and success. Some of these challenges include:

  1. Limited Resources: Small businesses often need more financial resources, which can make it difficult for them to invest in technology, marketing, or even hiring new employees.
  2. Competition: Small businesses often operate in highly competitive markets, making it challenging to stand out and gain market share.
  3. Lack of Infrastructure: Small businesses may need more infrastructure, such as IT systems and processes, to operate efficiently and effectively.
  4. Customer Acquisition: Small businesses may need help attracting and retaining customers, especially in markets where more prominent, established brands dominate.
  5. Regulations: Small businesses may face regulatory challenges, such as compliance with tax laws or environmental regulations, which can be time-consuming and costly.
  6. Employee Retention: Small businesses may need help to retain skilled employees, especially if they cannot offer competitive salaries or benefits.
  7. Cash Flow Management: Small businesses may need help managing their cash flow, such as late customer payments or unexpected expenses.
  8. Adaptability: Small businesses must be adaptable to changes in the market, such as changes in consumer behaviour or disruptive technologies.

Addressing these challenges is crucial for small businesses to survive and grow. Implementing an ERP system like MS Dynamics 365 Business Central can help small enterprises to overcome these challenges by providing the necessary tools and processes to operate efficiently, streamline operations, and make informed decisions.

MS Dynamics 365 Business Central helps small businesses streamline their processes in several ways:

  1. Centralized Data Management: Business Central allows businesses to manage their data in a centralized system, reducing data silos and duplication. This means that companies can easily access all the data they need, improving the speed and accuracy of decision-making.
  2. Process Automation: Business Central automates many manual processes, such as data entry and financial reporting, decreasing the chance of making mistakes and allowing employees to concentrate on high-value tasks.
  3. Inventory Management: Business Central includes robust inventory management features, allowing businesses to track inventory levels, manage stock, and automate reorder processes.
  4. Financial Management: Business Central streamlines financial processes such as accounts payable and receivable, helping businesses manage their cash flow more effectively.
  5. Project Management:Business Central includes features that help businesses manage projects, track costs, and allocate resources.
  6. Sales and Marketing:Business Central includes sales and marketing tools that help businesses manage customer relationships, create quotes, and track sales leads.
  7. Reporting and Analytics:Business Central includes reporting and analytics tools that provide businesses with real-time data and insights, enabling them to make informed decisions quickly.

Overall, MS Dynamics 365 Business Central helps small businesses streamline their processes, improve efficiency, and reduce costs, allowing them to focus on their core business activities and grow their operations.

A Microsoft Dynamics consultant can help with the implementation of MS Dynamics 365 Business Central in several ways:

  1. Requirements Analysis: A consultant can work with the business to understand their requirements, processes, and workflows and identify areas where Business Central can provide value.
  2. System Configuration: A consultant can configure the Business Central system to meet the specific needs of the business, including setting up financial processes, workflows, and security settings.
  3. Data Migration: A consultant can help migrate data from legacy systems or spreadsheets to the Business Central system, ensuring data accuracy and completeness.
  4. Training: A consultant can train end-users and administrators on how to use the Business Central system effectively and efficiently.
  5. Customization: A consultant can develop customizations or extensions to the Business Central system to meet the business’s unique needs.
  6. Integration: A consultant can integrate the Business Central system with other systems, such as CRM or e-commerce platforms, ensuring data flows seamlessly between systems.
  7. Support: A consultant can provide ongoing support and maintenance to ensure the Business Central system operates at peak performance.

A Microsoft Dynamics consultant brings specialized expertise and experience to the implementation process, ensuring that the Business Central system is configured and implemented to meet the business’s specific needs. This helps minimize risks, accelerate implementation, and provide a successful system deployment.

 

Rutuja Katkar

Rutuja Katkar is a highly motivated marketing professional with a passion for exploring different aspects of the field. She has a strong interest in reading and researching new strategies to keep up with the ever-evolving marketing landscape. She’s constantly on the lookout for creative and innovative solutions that exceed expectations.

 

Workday Microstressors Wearing You Down? Here’s How To Defuse Them

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by Michael E. Frisina, PhD, co-author of “Leading With Your Upper Brain: How to Create the Behaviors That Unlock Performance Excellence“

Do you typically come home from work feeling exhausted, depleted, and demoralized? Have you ever wondered why? After all, it’s unlikely that anything went terribly wrong. When you look back over the day, you might recall a few minor headaches, some rapid-fire problem-solving, and a handful of decisions made on the fly — in other words, just the wear and tear of daily business. So why do you regularly feel you’ve spent the past eight hours outrunning a saber-toothed tiger?

Your bone-deep work weariness is an indicator you’re spending a good portion of the day in your (more primitive) lower brain.

It’s rarely the big stressors that get to us; it’s the cumulative effect of all the microstressors we face. It’s the tense conversation with a client, the growing to-do list, that new goal you fear you won’t meet, the boss’s sarcastic comment.

Over and over, these small events trigger the part of the brain whose job is to stay hyperalert to threats and keep us safe. We’re in fight/flight/freeze mode five, ten, twenty times a day. That’s going to take a toll. It’s like death by a thousand paper cuts.

So what can you do about it? It’s not like toxic bosses, clueless coworkers, and demanding clients are going to change — and you can’t quit your job. The key is two-fold: 1) learn to quickly shift out of your lower brain when you’re triggered, and 2) proactively take steps to stay in upper brain mode (a positive, engaged, and empowered state of mind) most of the time.

Here are a few examples of both:

Four Tricks to Try When a Microstressor Hits…

1. Do a “trigger check.”

Learn how it feels when your lower brain is triggered. Self-awareness is key. You’ll start to feel anxious, edgy, defensive, and just want to get away from the situation. Realizing you are there and naming it is the first step to getting control of the situation. It’s when we don’t realize we’ve been triggered that we let things escalate or spiral.

2. Pause before you lash out.

It’s usually a good idea to pause when we know we’ve been triggered. Just taking a moment to breathe, calm down, and regroup can prevent us from reacting in a way that shuts down dialogue or even damages relationships.

3. Take a walk in the other person’s shoes.

Try to understand the person who is stressing you out. What is driving their behavior? What pressures do they face? How might they be perceiving you? There’s a quote attributed to Abraham Lincoln that goes, ‘I don’t like that man. I must get to know him better’. It is so true. The more we know most people, the more we come to like them, and the more open we are to working with them.

4. Start asking questions.

Being inquisitive is powerful. First of all, it leads to learning, and learning is always a good thing. Too often we go into situations thinking we already know the answer. But this kind of self-righteousness makes us rigid, which sets us up for conflict and failure. We should really approach conversations with a What can I learn from you? attitude.

But also, asking questions opens minds, hearts, and doors. It shows people you care about them. They are far more likely to settle down, open up, and be more willing to cooperate and collaborate with you.

… And Four Upper Brain Boosters to Practice Daily

1. Start each day by listing three things you’re grateful for.

When we are fixated on What’s going to happen to me? we tend to get overwhelmed. When we’re in a state of gratitude, it gets the focus off ourselves, our fears, and what might go wrong.

2. Ask for clarity.

Vagueness and open-endedness spark anxiety. If you don’t understand the project, pin the boss down and ask. If you aren’t given a deadline, ask. If you’re not sure what comes first on a huge to-do list, ask. Knowing exactly what’s expected of you defuses worrying, wondering, and ruminating and sets you up to make progress on what matters.

3. Reframe a stressful project with these two questions.

Ask yourself, What is it about this project that feels hard or stressful? Then ask, Is what I’m thinking about in my control or out of my control? This shifts you away from confusing, fear-provoking “what-if” thinking and into productive, energized thinking. It frees you to focus on what you can control, not what you can’t.

4. Zero in on what’s going well.

At the start of a stressful project, re-read a positive email from a client or replay a recent win in your mind. Better yet, talk these things up in workplace conversations or during a meeting. The more we focus on what’s going well, the more likely we are to stay in upper brain.

One more point to remember: When you’re in lower brain, it doesn’t impact only you. It takes a toll on those around you as well.

The problem is, we get used to living in our lower brain, and it gets to be a habit. We start viewing the world from there, and it hurts everything: our relationships, our ability to spot opportunities, our capacity for joy.

The good news is, we have more control over our state of mind than we realize. The more we learn to stay in our upper brain, the more productive we’ll be, the more we can lift up others, and the more we can swing outcomes in our favor. Even more important, how we experience life will change for the better.

 

Michael E. Frisina

Michael E. Frisina, PhD, has authored more than 50 papers and published articles on leadership and organizational effective­ness. He is a contributing author to the Borden Institute’s highly acclaimed textbook series on military medicine. He is a visiting scholar at the Hastings Center in New York, a visiting fellow in medical humanities at the Medical College of Pennsylvania, and a John C. Maxwell Top 100 Transformational Leader.

 

Strengthen Your Construction Business With Appropriate Public Liability Coverage

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Public liability insurance is an essential form of business insurance that helps protect companies from financial losses due to damages or injuries. This type of coverage can be invaluable for building contractors working in public areas as it covers any claims against them should something go wrong with a project.

As such, having appropriate public liability insurance in place provides protection against unexpected costs associated with accidents, property damage, or bodily injuries caused by the contractor’s negligence while working on a job site. Construction businesses should also consider purchasing additional coverages such as employer’s liability insurance and professional indemnity insurance to further protect themselves and their employees from potential legal liabilities related to their work.

Insuring Against Accidents & Damages

Public liability insurance can provide appropriate protection for construction businesses in the event of an accident or damage occurring on a job site. If someone is injured, the property is damaged, or any other form of financial loss results from the contractor’s negligence while working on a project, their public liability insurance may be able to cover them against potential legal claims and associated costs.

In addition to providing protection against accidents or damages that occur during work-related activities, public liability insurance can also protect contractors in cases where they are deemed liable for professional errors and omissions caused by their workmanship. In some cases, however, insurers may require separate professional indemnity cover for such eventualities, so it’s important to check individual policies carefully before taking out any form of business insurance.

Overall then there are many circumstances in which having appropriate public liability insurance could prove invaluable when running a construction business; from protecting yourself from unexpected legal fees following an accident at work all the way through to ensuring you don’t have massive financial losses due to professional errors and omissions – with adequate coverage you should always have peace of mind knowing your company is protected against unforeseen liabilities caused by your services or products.

The Benefits of Public Liability Insurance

Public liability insurance is an important form of business protection that can help reduce the financial risks associated with providing a service. By having appropriate coverage in place, companies are able to protect themselves from any legal claims or costs that may arise due to damages or injury caused by their products or services. This type of policy also simplifies the claims handling process as it provides a streamlined solution for dealing with any issues quickly and efficiently, thereby ensuring businesses remain protected.

Having the correct public liability insurance coverage also offers peace of mind knowing that your company is covered should any accidents or damage occur during the course of work-related activities. Furthermore, such policies can provide cover for professional errors and omissions which could save massive potential losses caused by mistakes made during planning processes – something especially useful when working on large construction projects involving many different stakeholders.

Understanding the Cost of Public Liability Insurance

The cost of public liability insurance can vary greatly depending on a variety of factors, including the type and size of business, the sector in which it operates, as well as any existing claims history. Generally speaking however, larger businesses with higher levels of risk will typically pay more for their coverage than smaller operations due to the greater potential liabilities they face. In addition to this, certain sectors such as construction or engineering may require additional cover options to protect against specific risks associated with that industry – all of which can increase costs further still.

When taking out public liability insurance there are also various different types and amounts of coverage available; for example you could opt for an ‘all risks’ policy which covers against almost any claim made by third parties or alternatively choose to just include certain elements within your plan – such as property damage or personal injury protection only. Depending on what is included within each policy the premium paid by businesses can differ significantly, so it’s important to research exactly what’s covered before making a decision about where best to invest your money.

Finally, some insurers also offer discounts if businesses have taken steps towards minimizing potential risks themselves; this could involve implementing safety measures like installing fire alarms and sprinkler systems at premises or providing training courses for employees on how best to avoid accidents whilst working onsite – all of these things could help reduce overall premiums payable when purchasing public liability insurance policies from those providers who recognize them.

Overall then understanding both what affects the cost and common cover options available when looking into public liability insurance is essential for finding a good coverage package that meets your needs without breaking the bank too much in terms of paying premiums annually. Furthermore, researching any discounts offered by insurers should also be considered carefully prior to committing as doing so could really help make sure you get great value from your investment over time

How Can You Find the Best Public Liability Insurance Coverage

Finding the best public liability insurance coverage can be a difficult process, but it is important to ensure your business is protected against potential liabilities. One of the most effective ways to find the right policy for you and your company is to shop around for different policies from various providers; this will allow you to compare different coverage options in terms of cost, services offered and additional benefits so that you can choose one which best meets all of your needs without breaking the bank.

Another way to help secure an appropriate policy at a competitive rate would be to work with an experienced insurance broker, like Tradesman Saver, who has knowledge about industry-specific risks.

Finally, when comparing policies it’s always worth looking into optional extensions or add-ons that some insurers offer as part of their plans; these are often designed specifically for businesses operating within high risk sectors such as construction or engineering where there may be additional exposures not covered under standard policies. By researching what extra protection these provide, companies can ensure they are receiving comprehensive cover against any eventualities which might arise due to negligence or accidents occurring onsite – something that could prove invaluable should anything go wrong during a project in the future.

 

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