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“Women, We Are Our Own Best Resource”: Deb Boelkes

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by Deb Boelkes, author of “Strong Suit: Leadership Success Secrets From Women on Top“

Women are just as likely as men to aspire to senior roles in their organizations, but they face a myriad of obstacles and prejudices that their male counterparts simply… don’t. Their career trajectories continue to be disproportionately affected by unequal pay, fewer promotions, microaggressions, gender bias, the so-called “motherhood penalty,” and more. As female graduates enter (or re-enter) the workforce, how can they best navigate these barriers while climbing the ladder and advocating for themselves?

Many organizations are proactively addressing these issues. But here is a message all rising women needs to hear: We are our own best resource in closing the equity gap so that all women have a truly fair opportunity to succeed and lead.

Why should the newest generation of emerging leaders enter their careers with little to no tribal knowledge of what it means to work toward the upper levels of leadership as a woman? Instead of climbing from the ground up, rising women should be standing on the shoulders of the women who came before them.

Having worked with and mentored hundreds of female leaders, many of whom were C-level, most are eager to offer a hand to their sisters still climbing the ladder.

I began my career at a time when the business world was much more male-dominated than it is today, and I surmounted a lot of obstacles on my own. I want to pass the lessons I learned on to rising female leaders so they can spend their time and energy learning new lessons and breaking new barriers. After all, that’s what equity in ‘diversity, equity, and inclusion’ (DEI) is all about: helping others access opportunities so that equality can eventually be achieved.

Here are eight insights from my book “Strong Suit: Leadership Success Secrets From Women on Top“ that will help young women take their first steps into the workforce with confidence:

Your past helps mold who you are — but it doesn’t have to define what you can accomplish.

We all learn lessons and pick up traits — both positive and negative — from our parents and other formative figures. Their expectations and opinions of us help shape our trajectories. Most of us were probably told, “You can do anything you set your mind to,” but we may have also absorbed negative lessons (either explicit or implied) about women’s roles and our own capabilities.

Ultimately, your background does not determine whether you can make it to the top. This is something a lot of us know in theory, but have trouble internalizing. We carry limiting — and inaccurate — assumptions about what we have to offer and what our place in the world should be. Try to identify these beliefs and use them as a springboard for positive action. 

Even in this day and age (like it or not!) appearance matters.

I acknowledge that this advice goes against some schools of popular thought, but it’s a truth that today’s rising leaders still need to live by. Every day is a dress rehearsal for the C-suite (or whatever goal you are working toward), and your appearance impacts how others perceive you.

The women I interviewed (in my book) were pleased that expectations regarding appearance are not as stringent, and perhaps unfair, as they used to be. But they all agreed that presence does matter, even in fields where individuality, creativity, and informality are the norm. Here’s my advice: Don’t think of it as dressing to ‘please’ others. You aren’t. All of us — men and women — should use our appearance as a tool to positively influence how others respond to us. 

Stop being sorry for asking questions and sharing your opinion.

Many women tend to minimize themselves, usually unconsciously. They’ll say things like, “Sorry, but I have a question,” or, “I could be wrong, but…” Sometimes they’d rather not say anything than share an opinion that hasn’t been thoroughly thought-out and researched. (This happens less often with men!) I urge all women to remember: You got to where you are because you are smart, qualified, and capable. Teachers, mentors, and past leaders have already seen those things in you, so continue to showcase them moving forward. 

Linda Rutherford, executive vice president and chief communications officer of Southwest Airlines, recalls that after being promoted to VP, she initially struggled to speak up in the boardroom. “If I had a thought before, sometimes I would whisper it to the person next to me. But then the room did not benefit from that thought or that perspective. I have learned that my value is to share that thought or that perspective with everyone in the room.” 

“Executive” and “emotionless” aren’t synonyms.

As the leader of a peer mentoring program for C-level women, I have met many women who think that in order to reach “the top,” they need to be calm, collected, stoic, unemotional, and mentally tough at all times. These female leaders hide or shut down any expression of empathy, anxiety, indecision, or even joy. They hold other people at arm’s length to avoid dealing with emotional upheaval.

No wonder we think it’s lonely at the top! For many years, female leaders did have to tamp down so-called expressions of femininity as they fought to ascend the male-dominated ranks. That’s why, as we continue to work toward equity, it’s so important to have friendships with other women at your level. Build an inner circle where you can be candid and can count on support and authentic advice. As you continue to advance, maintain warm and supportive relationships with industry peers, direct reports, and high-potentials downline.

Leadership is not about your skills. It’s about your people.

Some leaders, especially new ones, are stuck in the mindset that their success hinges on the technical skills they were judged on prior to their promotion. But leadership isn’t about how well you can do something; it’s about how well you can develop, engage, and motivate your team so that they can do that task. Your first priority as a leader is assembling and empowering a great team, followed by removing any obstacles that stand in the way of their success. When you enable everyone to perform at their individual best, you’ll all cross the finish line together.

Retired U.S. Army Lieutenant General Kathleen M. Gainey agrees. “What I quickly learned is, people are your most important resource. If you invest in people, they will take care of you. When you make a mistake, they will correct it… If you have created an environment where they can share information with you and not…be yelled at, or screamed at, they will share things with you that you need to know.”

Assessments exist for a reason. Use them.

It can be surprisingly challenging to answer the question, “What are your strong suits?” A true strong suit isn’t just something you’re good at; it should also bring you joy and tie into your purpose. To help you zero in on these sometimes-elusive strengths, how they manifest in your life, and how to best leverage them, I recommend assessments like CliftonStrengths and the Myers-Briggs Type Indicator.

Knowing what makes you stand out can give you a big leg up and help you become the best version of yourself. Focusing on what you are really great at and love doing will elevate your performance and enhance your authenticity. You’ll be comfortable with yourself as well as your evolving roles and responsibilities, rather than feeling like an imposter or a square peg in a round hole as you climb the ladder.

If you choose to improve in one area, make it soft skills.

Communication and relationship-management skills are what build a great culture (I am adamant that a great culture is what leads to great metrics, not the other way around). Yet — despite the fact that this generation of workers has made it clear how much they value good relationships with their leaders — there is a noted “soft-skill gap” in many business education programs. That’s why I recommend identifying role models and adopting their behaviors, attitudes, and methods.

There is a big gap between understanding organizational theory and becoming an inspirational leader. The only way to fill it is through observing and, more importantly, doing. Start by treating people the way you would want to be treated and consciously inspiring them to be their best. You’ll instinctively feel which tactics work and can build from there. The good news is, so-called soft skills like communication, empathy, emotional intelligence, and flexibility tend to be innate for many women — so lean into your feminine strengths! 

You may be able to “have it all” — if you have help.

The concept of “having it all” — and whether that’s even possible — has sparked fierce debate. Based on my own experience and the feedback I’ve received from fellow executive mothers, women can enjoy a fulfilling career and a strong family life — but success in this endeavor has to be a team effort.

Just like building a successful executive career, raising children demands large amounts of time, energy, and emotional investment. Sharing the load with others who are also invested in your child’s future should not be seen as a weakness or failure, but as a prudent decision to enhance everyone’s well-being. You’ll need a supportive partner, a trusted network of family and friends, or reliable outside childcare — often all three!

Especially when you are just starting your career, or perhaps transitioning to a new role or industry, the path toward leadership can be murky and the stakes can feel overwhelming. But truly, you are not alone. I have seen firsthand how powerful it is when successful women advise, develop, and support their sisters. Whether it’s in person, online, or through resources like videos, podcasts, and books, I urge you to seek out female role models… and eventually, become a mentor yourself.

 

Deb Boelkes is the author of “Strong Suit: Leadership Success Secrets From Women on Top“. Deb has 25+ years in Fortune 150 high-tech firms, leading superstar business development and professional services teams. As an entrepreneur, she has accelerated advancement for women eager to achieve success.

 

4 Ways All Leaders Can Multiply Their Impact

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Build on your leadership team and see them grow.

by Brendan P. Keegan, author of “The FUD Factor: Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible“

Leaders are all around us, in corporations, sports teams, civic clubs and other organizations.

In many cases, the work they do and its impact doesn’t extend much beyond their immediate sphere of influence.

But leaders also can guide, teach and inspire people in such a way that the impact will be felt far and wide – and maybe even linger long after the leader is gone.

Leaders should ask themselves, ‘What do I want my legacy to be? What lasting impact do I want to leave on the world? How can I be an inspirational legend to others?’

Some ways to make that legacy come about and to leave a greater imprint on the world include:

Lead others through a clear vision and the resources to achieve that vision — together.

Ever notice with sports teams how successful head coaches leave a legacy of other head coaches who worked for or played for them? The same can happen with leaders in other sectors. When you make the decision to lead, you build an exponential legacy of leadership. If you lead 10 people who then lead another 10 people who then lead another 10 people to achieve a common goal, you will have impacted over 1,000 lives. That’s a lot of impact, and your efforts also have the added positive effect of removing fear, uncertainty, and doubt from people about their abilities, while instilling confidence.

Be a mentor.

I suggest looking around your circle of friends, family members, and colleagues and picking a person to take under your wing and send down the path of leadership. Mentors are volunteers, even at companies with formally structured mentoring programs. Mentors also are focused on helping their mentee achieve their career goals, not the mentor’s goals, and doing so with no personal or professional benefit expected in return.

Coach others to be the best versions of themselves.

Take time every week to invest a little extra time to show someone how to improve a specific skill or attribute. Thirty minutes of coaching may change the trajectory of someone’s life. Coaching has similarities to mentoring, but there are differences. Mentoring plays a much broader role of cultivating an individual’s career and overall personal and professional development. Coaching drives at a specific goal through learning. For example, coaching someone to make a sales call, to perform a job function better, or to complete a 20-yard pass. With coaching you do immediately see the impact you have on others. If leading and mentoring is the long game, then coaching is the short game.

Cultivate.

Leaders have opportunities each day in every interaction to inspire leadership not only at work but also in the communities in which they live. Really anyone we meet is an opportunity to begin to light the fuse of leadership for another person. That can be our neighbors, our kids, our social circles. It can happen in our places of faiths, or gyms or our coffee houses. So many people in life have never been told they, too, can be a leader, let alone have another person invest in them.

Finally, find other ways to give without any expectation of receiving. Giving can mean sharing your time, encouragement and wisdom, and it can also mean philanthropy.

We all have the opportunity to give in more ways every day and to do it with no expectation of getting anything in return. It can be running a 5K race for a cause, buying Girl Scout cookies, serving meals at a local shelter, coaching a youth sports team or donating blood. The opportunities are endless.

 

Brendan P. Keegan

Brendan P. Keegan is chairman, CEO and president of the board for Merchants Fleet, the fastest-growing fleet technology company in North America. He also is the author of three books, including his newest, “The FUD Factor: Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible“. 

 

Four Companies That Cast Off Their Constraints And Innovated Like Crazy

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by Gary Harpst, author of “Built to Beat Chaos: Biblical Wisdom for Leading Yourself and Others“

The constraints we face in business — tight deadlines, limited resources, a worrisome talent shortage — don’t have to limit our success. In fact, they can unleash our creativity and lead to big innovations.

Here are four companies that famously vaulted over limitations to create something completely new.

Netflix: Outrunning Obsolescence. 

Remember, Netflix started as a DVD rental service, but as technology advanced, it faced the roadblock of declining DVD sales. Instead of clinging to the past, Netflix pivoted and invested in streaming technology. This bold move allowed the company to disrupt the entertainment industry and become a dominant player in the streaming market.

Delta Airlines: Solving the Pilot Shortage.

In a time when airlines are struggling to find enough pilots, Delta got creative. It recently announced its new flight academy program in partnership with Skyborne Airline Academy. The idea is to ensure a steady supply of talent by training the next generation of pilots. Other airlines, such as United Airlines, American Airlines, and Southwest Airlines, have also launched similar programs. This trend presents an opportunity for businesses in other industries to learn from these examples and develop their own strategies for attracting and nurturing talent through educational initiatives and engagement programs.

Apple: Staging a Great Comeback.

Apple, one of the world’s most valuable companies, has experienced setbacks and constraints throughout its history. In the late 1990s, the company was on the verge of bankruptcy. However, under Steve Jobs’s leadership, Apple demonstrated resilience by refocusing on a few core products, such as the iMac, and later, the iPod, iPhone, and iPad. Apple’s resilience helped it become a dominant player in the technology industry.

Airbnb: Flipping Housing Constraints into a Sharing Economy Platform.

Airbnb was born out of a roadblock faced by its founders, who struggled to afford rent in San Francisco. Rather than thinking of themselves as victims, they turned this challenge into an opportunity by creating a platform that allowed people to rent out their spare rooms or homes to travelers. This innovative idea led to the birth of the sharing economy and transformed the way people travel and find accommodations.

 

Gary Harpst

Gary Harpst is author of “Built to Beat Chaos: Biblical Wisdom for Leading Yourself and Others“. He is the founder and CEO of LeadFirst. LeadFirst was founded in 2000 (as Six Disciplines) with a mission of building effective leaders and helping small and mid-size companies manage change, grow, and execute. Gary is a keynote speaker, writer, and teacher whose areas of focus include leadership, business, and the integration of faith at work.

 

Be Prepared: Crisis Management Tips You Need To Know

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Successful crisis managers move their company through the challenges of a crisis and leave the company to success. What you don’t see is the planning that went on behind the scenes to develop that crisis strategy.

As with any company, make sure you have a plan in place before you need to work through a crisis.

Assemble the Team

One of the first steps in crisis management is identifying the available resources. This includes people, facilities, and tools. Make a list of all of the individuals in the company. Determine who can be used as part of your strategy implementation. For example, your management team must be prepared to present the situation clearly to team members.

Buildings and software applications are part of your team. You can use buildings to back up data or serve as gathering areas or meeting sites. Understand how technology, such as investor relations tools, helps disseminate information.

Understand Risks

Write down all potential risks for your business. Most of your risks fall under the following categories:

  • Internal: Situations that happen within your facility, like a chemical leak, fire, or information leak.
  • External: Events that occur in the environment that impact the company’s ability to perform, such as a local tragedy, international unrest, or competitive interference.
  • Governmental: Regulations or situations implemented by government officials, like clinical trial regulations, tax hikes, or zoning laws.
  • Weather: The impact caused by weather events near facilities, such as tornadoes, flooding, or hurricanes.

Make Preparations

Once you have identified the potential issues your company may experience, develop crisis management plans for each item. These should be detailed instructions that cover all tasks, roles, and responsibilities for each situation. Be sure to identify the primary individuals involved in the resolution.

Management and team members need to know that you have full control of the situation. It may be more cost-effective to contract with a crisis management organization. Teams from these companies are experienced in crisis management and can save time. They also know the types of scenarios your organization may experience.

Assign Jobs

Develop a crisis management organizational chart. Write down the people involved in resolving the potential crisis. Be sure they understand their roles and responsibilities. It is important to note that in an emergency, individuals are often asked to take on roles outside of their job description. Know your team member’s talents. Make sure they understand how to respond to a crisis.

Practice Situations

Practice makes crisis management perfect. Establish training exercises to teach everyone how to handle an emergency. Start by walking through each step of the resolution process in a meeting room. It is not necessary to operate real-time mock drills in the beginning. Take the time to make sure it looks logical on paper. Then, find a way to run simulations. These real-time practice scenarios help everyone know what to expect. It can also help you identify potential issues that were not considered in the board room.

Review Annually

Your crisis management plan is a living document. Review policies and procedures annually to make sure that the plans are still feasible. Be prepared to modify your plan if there is a change to the competitive environment.

Communicate Consistently

In a crisis, people experience the flight-or-fight response. Everyone reacts to the situation based on their personality and experience. Frequent and reliable communication puts individuals at ease.

Make sure messages are short and direct. This is not the time to release lengthy descriptions of the situation. In a crisis, people remember a small percentage of the information. Stick to the basic facts and the actions your organization is taking. You will perform a final analysis after the crisis has been mitigated.

Be Responsible

Consumers want to know that the companies they support are good stewards. They want the organizations to take responsibility where it is possible. While insurance and legal claims may limit what company representatives can say, be prepared to take responsibility for the situation.

Action is better than procrastination. Make sure your team is moving forward if they see signs of a situation developing. Avoid having the media or team members accuse you of not being prepared.

Crisis management is critical to the success of every organization. Make the time to develop a plan. Investing your time and energy into these strategies will help your business survive a crisis.

 

Data Discovery: Unlocking Opportunities For Growth

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In today’s competitive landscape, businesses must rely on accurate and timely information to make well-informed decisions. At the core of this process is enterprise data discovery, which enables organizations to identify valuable insights hidden within their vast data repositories.

In this blog post, we’ll explore the concept of data discovery for businesses, discuss the key components of data discovery platforms, and highlight the ways in which leveraging these tools can drive growth and success.

Understanding Enterprise Data Discovery

Enterprise data discovery is the process of searching, analyzing, and visualizing large datasets to uncover patterns, trends, and relationships. This approach to data analysis is facilitated by data discovery software, which often includes features such as:

  • Data Visualization – Representing data in charts, graphs, and other visual formats to make patterns and relationships more apparent.
  • Automated Pattern Recognition – Leveraging machine learning algorithms to automatically identify and highlight trends or anomalies in the data.
  • Self-Service Analytics – Allowing business users to access and analyze data without the need for technical expertise or support from IT staff.

Types Of Data Sources

To fully leverage the potential of enterprise data discovery, organizations must incorporate various types of data sources into their analysis:

  • Structured Data – Data that is organized in a predefined format, such as information stored in relational databases, spreadsheets, or data tables.
  • Unstructured Data – Data that lacks a consistent format or structure, including text documents, social media posts, images, and multimedia files.

The Evolution Of Data Discovery Tools

Over time, data discovery platforms have undergone significant evolution, transitioning from traditional business intelligence (BI) tools to more advanced and user-friendly solutions. Early BI tools necessitated extensive IT involvement and specialized skills, which often constrained the pace and adaptability of data analysis. In contrast, modern data discovery platforms have become more agile and user-friendly, empowering users with self-service analytics and enabling swift data exploration.

Key Components of Data Discovery Platforms

Data Ingestion and Preparation

The first step in the data discovery process involves connecting to data sources and preparing the data for analysis:

  • Data Connectors – Data discovery software should provide built-in connectors to a wide variety of data sources, simplifying the process of data ingestion.
  • Data Transformation – Tools should offer features for cleaning, transforming, and enriching data to ensure its quality and consistency.

Data Profiling And Cataloging

After data has been ingested and prepared, it is essential to organize and catalog it for ease of access and analysis. One key aspect of this process is metadata management, which involves data discovery platforms providing users with the ability to create and manage metadata. This feature simplifies the task of searching for and understanding specific datasets.

Another important aspect is data lineage, which tracks the origin and transformations of data, thereby ensuring its accuracy and credibility. By incorporating both metadata management and data lineage in the data organization process, data discovery platforms can facilitate a more efficient and reliable analysis experience for users.

Data Analysis And Visualization

Data discovery platforms play a crucial role in facilitating the analysis and visualization of data, empowering users to delve into their datasets and uncover valuable insights. These tools offer a variety of features, such as customizable dashboards and reports that can be easily shared with stakeholders, promoting transparency and collaboration.

Moreover, data discovery platforms designed for businesses enable users to perform ad-hoc analysis, providing them with the flexibility to rapidly address specific questions and identify emerging trends. By incorporating these capabilities, organizations can effectively harness their data’s potential and drive informed decision-making.

Collaboration And Sharing

Collaboration plays a crucial role in making sure that organizations can effectively utilize the insights generated through data discovery platforms. To facilitate this collaboration, it’s essential for these platforms to offer role-based access controls. By implementing user roles and permissions, users can securely share and collaborate on data and insights.

Furthermore, data discovery tools should make it easy for users to share insights and visualizations with their colleagues. This not only promotes a data-driven culture but also leads to improved decision-making processes within the organization.

The Benefits of Data Discovery for Business Growth

There are several key benefits that businesses can gain by implementing a data discovery platform.

Improved Decision-Making

Data discovery tools enable organizations to access and analyze data in real time, ensuring that decisions are based on the most up-to-date information. Automated pattern recognition and advanced analytics capabilities reduce the likelihood of human error and increase the speed at which insights are generated.

Increased Agility And Adaptability

Leveraging data discovery platforms can help businesses become more agile and adaptable. Data-driven insights can reveal new market opportunities or areas for operational improvement that might have otherwise been overlooked. By continuously monitoring and analyzing data, organizations can quickly identify and respond to shifting market conditions, staying ahead of the competition.

Streamlined Collaboration And Communication

Implementing data discovery software can enhance collaboration and communication across teams and departments. These tools allow users from different departments to access and analyze data, fostering cross-functional collaboration and breaking down information silos. Sharing insights and visualizations encourages open communication and collaboration, resulting in a more cohesive, informed, and productive team.

Enhanced Regulatory Compliance

It can support data governance efforts by providing features such as metadata management and data lineage, ensuring that data is accurate, consistent, and trustworthy. Data discovery platforms often include features for tracking user activity and data changes, providing an audit trail that can help demonstrate compliance with regulations.

Selecting the Right Data Discovery Platform for Your Business

Choosing the appropriate data discovery platform involves assessing your organization’s specific needs and objectives, including the types of data you will be working with, the skills of your users, and your desired outcomes.

Platform Features To Consider

When evaluating data discovery platforms, consider the following key features:

  • Scalability – The platform should be able to handle your organization’s current data volume and complexity while also accommodating future growth.
  • Integration Capabilities – Look for a tool that can seamlessly integrate with your existing data sources and IT infrastructure.
  • Security – Ensure that the platform provides robust security features to protect your sensitive data.

In addition to evaluating platform features, compare the reputation and expertise of different vendors, as well as their pricing structures and potential return on investment (ROI).

Enterprise data discovery offers a powerful approach to unlocking business growth through data-driven decision-making. By selecting the right data discovery software and effectively implementing it within your organization, you can uncover valuable insights, improve collaboration, and enhance agility, all of which contribute to increased business success. As you explore the potential of data discovery for your organization, keep in mind the key concepts and best practices outlined in this guide, and make it a priority to foster a data-driven culture that will support ongoing growth and innovation.

 

4 Hallmarks Of A Successful Agent-Client Relationship

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by JoAnne Gritter, COO, ddm marketing+communications

In their classic book “The Trusted Advisor”, authors David Maister, Robert Galford and Charles Green outline the necessary ingredients for a successful advisor-client relationship. Their thesis could be boiled down to this maxim about the world’s wealthiest man: “The way to be as rich as Bill Gates is to care more about writing code than about being rich. And the way to be a great advisor is to care about your client.”

Gates’ fortune has been eclipsed in the last 22 years, but the lesson still applies ― not just to business advisors, but to marketing agencies as well. To earn your client’s trust, blend credibility, reliability, relatability and divide by self-orientation. Sounds easy, right?

The difference between mastering and practicing some of these basics most days, and all of the basics every day, can mean the difference between losing or retaining an account. Here is a closer look at each of the components of a successful client-agent relationship:

1. Credibility.

Credibility can be built quickly during the discovery process, simply by demonstrating a clear grasp of your client’s goals and KPIs. Even doing something as simple as signing and honoring a non-disclosure agreement ― an early step in a typical agency-client relationship ― can go a long way toward establishing credibility in the long run.

A long-term relationship also presents more opportunities for your credibility to erode. Have you fallen into a habit of overpromising and under-delivering? Are you always capable of doing what you say you’re going to do? If not, this loss of credibility will inevitably weaken the client-agency relationship over time.

2. Reliability.

Reliability and credibility go hand-in-hand. Promising a successful campaign and executing the strategy once can establish your credibility. After you’ve demonstrated your agency’s ability to deliver, the client will expect you to be reliable: delivering every assignment on time and on budget.

Clear communication is essential to establishing reliability. If your team is pressed against a deadline and in danger of delivering late, tell the client in advance. If you are able to deliver early, say that too. These kinds of “progress reports” demonstrate care for the client’s time and money ― a hallmark of a reliable agency.

3. Relatability.

Mastering the transactional aspects of an agency-client relationship are essential to building trust, but so are the soft skills ― being relatable, humorous when appropriate, and naturally inquisitive. A client is more likely to trust an agency that strives to better understand its brand, product and industry, and the people behind it. Embody the idea that “we want to be a partner, not a vendor.”

The work-from-home era presents a unique challenge. When grabbing a cup of coffee with your client isn’t an option, how do you foster that intimacy over a video call? Before jumping into the agenda, think about something your client mentioned on your last call. Do the same things over video that you would over coffee: ask where you’re calling from, how their weekend went, make eye contact, stay quiet when the other person is talking, and ask good questions.

4. Self-orientation.

A client will be able to tell quickly where your motivation lies. Some agencies are motivated to win awards or collect portfolio pieces. Others are more interested in serving the client’s needs. If a client says they want pay-per-click ads, for example, a self-oriented agency might say, “OK, we can do that for you.” Consider a more client-focused response: “What do you hope to achieve with PPC ads?”

The client-oriented posture requires an agency to know their client’s objectives inside and out. Not only will this posture result in a longer, more mutually beneficial relationship, it will yield better results too.

 

JoAnne Gritter

JoAnne Gritter is Chief Operations Officer with ddm marketing + communications, a leading marketing agency for highly complex and highly regulated industries. JoAnne is responsible for overseeing and facilitating collaboration between all major functional areas at ddm, including Finance, Human Resources, IT, Operations, Sales and Marketing.

 

Why An All-in-One IR Platform Is Perfect For Small-Cap Companies

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Just as few startups become unicorns, only a lucky few IPOs become publicly listed companies with trillion-dollar market capitalizations. The likelihood of growing to such prominence is rare.

The reality for most startups with dreams of going public is something much more practical: the world of nano caps.

Nano caps have relatively small market capitalizations compared to the biggest names on the Street. As a nano in the shadow of these giants, it’s easy to convince your team that you aren’t big enough to warrant a custom-built IR platform. But customized IR tools can improve your engagement analytics and refine your outreach according to your current needs.

What is a Nano-Cap Stock?

A nano-cap stock is a publicly traded company with a market capitalization of $50M or less.

This is just one kind of public company. The capital market ecosystem is lush with companies of all shapes and sizes, with nano-cap stocks taking a small corner. This variety means the industry needs several qualifiers to keep things straight.

Generally speaking, you can fit publicly traded companies into the following five categories of market capitalization:

  • Mega-Cap: $200B or more
  • Large-Cap: $10B to $200B
  • Mid-Cap: $2B to $10B
  • Small-Cap: $250M to $2B
  • Micro-Cap: $50M to $250M
  • Nano-Cap:$50M or less

Apple, Amazon, and the Alphabet company make up some of the most well-known mega-cap companies. These examples all start with the letter “A” by coincidence only do. As you can see by this list, mega-cap companies span the entire alphabet.

Regardless of their names, they represent the biggest corporations, and they’re often what the average person thinks about when imagining the buy-and-sell of the stock markets.

Mega-cap companies have the size and weight on the Street to justify the need for dedicated investor relations tools. But what about the small-, micro-, and nano-cap companies with a fraction of this capitalization?

Small-Cap and Below Need Purpose-Built IR Tools

It’s true, the same one-size-fits-all approach to your IR strategy wouldn’t serve a small-, micro-, or nano-cap company. However, IR tools are necessary for any market capitalization. Regardless of your size, you need to know who’s interacting with your brand and what content is resonating with investors.

Companies of all sizes and ages collect this critical IR intelligence across various digital channels, and analyzing this information is just as important to a nano- or mega-cap company. Having a custom-built program designed for your needs as a smaller company is essential to analyzing this data with any success.

The latest engagement analytics software consolidates your IR intelligence from your unique footprint, even if it’s only from an emergent IR website or your inaugural capital markets virtual event. The best tools can eventually scale to your needs as your company and IR intelligence grow.

Your data, once collected, gets cleaned, consolidated, and analyzed before it shows on your dash. In automating these processes, engagement analytics software streamlines your workflow.

But more importantly, you’re in possession of unparalleled IR intelligence that can help your team complete a variety of tasks:

  • Benchmarking your performance against other nano companies.
  • Nurturing deeper relationships with shareholders.
  • Reporting on the impact of your content.
  • Targeting the right investors.

Bottom Line

Even nano caps need a strong investor relations presence to retain shareholders and target new investors. An all-in-one platform can help you aggregate digital investor interactions so that you can focus on targeting and outreach. Having the right IR intelligence at your fingertips can help your nano grow.

 

The Benefits Of Writing And Publishing Your Own Thought Leadership Book

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 by Adrienne Greenwood, founder of Authority Accelerator Media & Publishing Inc

As an entrepreneur, one is constantly seeking new ways to stand apart from the competition and establish oneself as an authority within their field. Writing and publishing a thought leadership book can be an incredibly powerful tool in achieving this goal. Not only will it help you gain credibility within your industry, but it can also serve as a means of generating income and expanding your business. By publishing a book that showcases your unique insights and expertise, you are providing potential clients and customers with tangible proof of your capabilities. Additionally, a book can serve as an excellent marketing tool, helping you to attract new business and establish yourself as a thought leader within your industry.

With the right approach, writing and publishing a thought leadership book can be a highly effective means of achieving your goals and taking your business to the next level. Here are some of the benefits of being a self published author, and some tips on getting started.

1. Establish yourself as a thought leader.

Writing a thought leadership book is a powerful way to establish yourself as a thought leader in your industry. By sharing your unique insights and expertise with the world, you can demonstrate your authority and build a loyal following of readers who view you as an expert. This, in turn, can lead to increased opportunities for speaking engagements, media appearances, and consulting work.

2. Increase your visibility and credibility.

Publishing a book can also help increase your visibility and credibility in your industry. A well-written and well-researched book can attract media attention, which can lead to increased visibility for you and your business. Additionally, being a published author can enhance your credibility and make you stand out from others in your field.

3. Generate new leads and sales.

Writing and publishing a thought leadership book can also help you generate new leads and sales for your business. By including information about your products or services in your book, you can attract readers who are interested in what you have to offer. Additionally, you can use your book as a marketing tool to attract new clients and customers.

4. Building your personal brand.

A well-written and well-promoted book can help build your personal brand and increase your visibility online and offline. By showcasing your knowledge and expertise in a book, you can create a strong personal brand that sets you apart from your competitors and helps attract new business opportunities.

5. Creating passive income streams.

Publishing a thought leadership book can also help you diversify your income streams. Depending on your book’s success, you can earn significant royalties from sales, which can provide a new source of income for your business. Additionally, being a published author can open up new opportunities for speaking engagements, consulting work, and other forms of revenue generation.

Once you’ve written and published a book, it can continue to generate income for you long after it’s been written. Whether through book sales, speaking engagements, or other opportunities that arise as a result of your book, publishing a thought leadership book can create a passive income stream that can provide ongoing financial benefits for your business.

Potential authors should be aware that Amazon publishes around 2 million books every year. Without a marketing plan your book may struggle to attract potential readers and, in turn, you can have a hard time making money out of it.

So how much can self published authors make?

Estimates vary, but self-published writers on Kindle make around $150 per month on the lower end and up to $10,000 per month on the high end. It’s important to note your KDP earnings are a function of different factors, including your selected category niche, audience size, and the type of book you are selling an ebook, paperback, or audiobook.

How To Get Started

Choose a topic that is relevant to your industry and that you have unique insights on.

Research your topic thoroughly and use data and case studies to support your arguments.

How To Price Your Book

Generally price your book between $2.99 and $9.99, this basically guarantees you the highest possible royalties on Amazon. Books that are priced below $2.99 receive only 35% royalties meaning authors have to sell a lot more copies to earn a decent profit.

We suggest keeping the price on average about $6, then you will qualify for the 70% royalty program as well as give you a chance at making a decent income.

Hire a professional editor (or ghostwriter) to help you refine your writing and ensure your book is well-structured and engaging. Work with a reputable publisher or self-publish your book using a platform like Amazon’s Kindle Direct Publishing (KDP) or Draft2Digital, or Smashwords.

Which Format Is Best?

The ebook format varies so the format you choose to publish in will also affect your reach. MOBI and AZW are popular ebook formats, but they are limited to the Amazon Kindle. Publishing your book in EPUB format allows you to sell in most ebook marketplaces including Apple Books, Google Play, and many others..

In conclusion, writing and publishing a thought leadership book can be a powerful tool for establishing yourself as an expert in your industry, increasing your visibility and credibility, generating new leads and sales, and diversifying your income streams. By following the tips outlined above, you can make the most of this opportunity and take your business to new heights.

 

Adrienne Greenwood often writes about PR and business trends, mostly recently for Medium and Women On Business. She has enjoyed a diverse and varied sales and marketing career starting with cosmetic brands like Estée Lauder and Bobby Brown to luxury resort real estate before founding her own public relations & digital marketing agency.

 

GetCardbox: The Fastest Growing Trello Power-Up For Streamlining Your Workflow with Gmail Integration

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admin
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trello

trello

Cardbox, a Trello power-up designed for Trello for Gmail integration and Gmail Kanban, has become one of the fastest growing power-ups for Trello, with over 100,000 installs. Cardbox offers an email integration feature that streamlines the email management process, enabling users to manage their emails and project-related tasks all in one place, whether they are working individually or as part of a team.

Cardbox allows users to attach emails to Trello boards, view and reply to emails directly from Trello, and create shared inboxes for team collaboration. With Cardbox, users can link multiple Gmail accounts to their Trello boards, enabling both personal and team inboxes. This feature is useful for teams who want to keep their communication channels separate while still being able to access everything in one place.

Key Features of the Cardbox Trello Gmail Integration

Multiple Inboxes Per Board.

Cardbox allows you to link multiple Gmail accounts to your Trello boards, enabling both personal (private) and team (shared) inboxes. This feature is particularly useful for teams that need to collaborate on emails and project-related tasks.

Real-Time Email Updates.

Cardbox updates your emails in real-time, so you’ll instantly see new replies and updates on your Trello board. This feature eliminates the need to switch between Trello and Gmail to keep track of email conversations.

Email-to-Card Conversion.

Automatically create Trello cards for emails that match a specific search filter, making it easy to organize and track email-related tasks. This feature saves time by eliminating the need to create Trello cards manually.

Reply to Emails from Trello.

Cardbox eliminates the need to switch between apps by allowing you to reply to emails directly from your Trello board. This feature ensures that all your communication is centralized and makes it easier to keep track of project-related conversations.

Email Attachment Support.

View files attached to emails directly on Trello, ensuring that all relevant information is easily accessible. This feature makes it easy to share files with team members and keep everyone on the same page.

Collaboration and Privacy.

Collaborate on email drafts in real-time with team members, while keeping emails private by default until shared. This feature ensures that team members can work together efficiently while maintaining privacy and confidentiality.

Cardbox offers real-time email updates, email-to-card conversion, reply to emails from Trello, email attachment support, and collaboration and privacy features. These features enhance productivity and simplify the workflow, allowing users to achieve their goals more efficiently.

Cardbox offers a free plan for personal use, allowing individuals to use the power-up on three boards with up to two inboxes. For teams, Cardbox is priced at $5 per member per month. Teams can also take advantage of a 30-day free trial to explore the features and benefits of the integration.

To integrate Trello Gmail using Cardbox, users can simply launch the Trello app, search for the Gmail by Cardbox power-up, and click “Add” to enable the power-up. Users can then connect their Gmail accounts with Cardbox to start integrating their emails with Trello.

Cardbox has become a go-to solution for those who want to streamline their project management process and integrate Trello and Gmail, including the popular “email to Trello” feature. With its robust features and affordable pricing, Cardbox has become a popular choice among Trello users, enabling them to manage their emails and projects all in one place.

 

A Full Guide To Eco-Friendly Solutions From Your Solar Installer Company

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solar panels roof

solar panels roof

Imagine a world where the air is fresh and clean, the streets are full of energy-efficient cars, and the land is green and beautiful all the way to the horizon. This utopia is not only possible, but also within your reach. All you have to do is ask your solar company for eco-friendly solutions.

Solar energy can bring sunshine into your life.

You’ve probably heard this before, but the sun’s power is truly incredible. It shines warm, golden rays on Earth every day, which can be used to make clean, renewable energy. Local solar companies are the key to getting access to this amazing resource and changing how you power your home.

As you start your solar journey, let us show you the best ways your Los Angeles solar company can help the environment. This is your chance to make a difference, and if we all work together, we can make the future greener and brighter.

Solar panels can get you off the grid when it comes to energy.

Solar panels are the most important part of solar energy. These sleek, modern installations work hard to get energy from the sun and turn it into power for your home. The more solar panels you have, the more energy you’ll make. This means you’ll use less fossil fuels and leave behind less carbon.

Don’t forget the word “recognizes” It’s time to realize how useful solar panels can be in your life. Not only are they good for the environment, but they can also save you money on your energy bills and give you a sense of independence. Your solar company can help you make a system that fits your needs perfectly.

The key to reliability is solar battery storage.

The development of batteries is one of the most exciting parts of the progress of solar technology. With a solar battery, you can store the extra energy that your solar panels produce and use it when the sun isn’t out, such as at night or on cloudy days.

Think back to the first time you heard the German word “boden” (which means “soil” or “ground”). Like good soil helps a garden grow, a solar battery is the foundation of your solar power system that makes sure it works. Your solar company can tell you which battery options will give you the most energy independence and give you a reliable source of clean energy 24 hours a day, 7 days a week.

Solar water heaters are a more eco-friendly way to keep warm.

Did you know that heating water is one of the things in your home that uses the most energy? Because of this, solar water heaters are such an important part of a green way of life. These clever devices use the energy from the sun to heat your water, so you don’t have to use as much gas or electricity.

Imagine taking a warm, relaxing shower while knowing you’re helping to save the planet. Your solar company can help you choose the best solar water heater for your needs, so you can have hot water whenever you want without feeling guilty.

Make a splash with clean energy: heat your pool with solar energy.

If you’re lucky enough to have a swimming pool, you know how hard it can be to keep it warm, especially when you think about how traditional heating methods hurt the environment. This is where heating a pool with the sun comes in. These systems use the energy from the sun to keep the water in your pool at a comfortable temperature, so you can use it all year long without hurting the environment.

It’s time to learn about solar pool heating and enjoy the benefits of swimming in an eco-friendly way. Talk to a solar company to find out what your best options are for a pool of your size and location.

Today is the start of a better future.

As we try to protect our precious planet, it’s up to each of us to make a difference. By asking your Los Angeles solar company for eco-friendly solutions, you’re taking a big step toward a greener, more sustainable future. But it’s not just about helping the environment. These solutions could also make your life better, save you money, and give you a sense of independence that is both empowering and satisfying.

Remember when someone you knew did something “illegally”? How it made you feel bad, and how you wished they had taken a different route? Now is your chance to do the right thing and help the world by going with solar energy.

It’s time to act and take advantage of the amazing eco-friendly options you have. Talk to a solar company in your area to find out what you can do. With their knowledge and help, you’ll soon be on your way to a better, cleaner, and more sustainable life.

Together, we can make a world where clean energy is the norm and the beauty of our planet is kept for future generations. So, why don’t you just do it? Start your solar journey today and find out how amazing it can be to use the sun’s power to make the world a better place.

One solar panel at a time, let’s be the change we want to see in the world.

[Image by Leopictures from Pixabay]

 

Understanding Loan Options For Home Buyers

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admin
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Embarking on the journey of how to buy a house can be both exciting and daunting, especially for first-time homebuyers. Navigating the homebuying process involves understanding the different loan options available and determining which best suits your financial situation and needs.

This guide will provide a comprehensive overview of various home loan options to help you make an informed decision.

Conventional Loans

These are the most common mortgage option in the homebuying process. Conventional loans are offered by private lenders such as banks, credit unions, and mortgage companies, and come in two main types: fixed-rate mortgages and adjustable-rate mortgages.

  • Fixed-rate mortgages – The interest rate remains constant throughout the loan term, offering stability in monthly payments.
  • Adjustable-rate mortgages (ARMs) – The interest rate may fluctuate over time, tied to a financial index. ARMs usually have a lower initial interest rate but can be riskier due to potential rate increases.

The primary advantage of conventional loans is the flexibility they offer in terms of loan amounts, terms, and down payment options. Borrowers with good credit scores can obtain lower interest rates, translating to more affordable monthly payments. However, conventional loans may have stricter eligibility requirements compared to government-backed loans, which can make them more challenging for first-time homebuying.

To qualify for a conventional loan, you generally need a good credit score (typically 620 or higher), a stable income, and a debt-to-income (DTI) ratio below 43%. Lenders may also require a down payment ranging from 3% to 20%, depending on the loan type and borrower’s credit history.

How to Determine if a Conventional Loan is Right for You

When considering a conventional loan, assess the following factors:

  • Credit score – A higher credit score increases your chances of securing a better interest rate and loan terms.
  • Down payment – If you can afford a larger down payment, you may qualify for better terms and avoid paying private mortgage insurance (PMI).
  • Debt-to-income ratio – A lower DTI ratio indicates a stronger financial position and may result in more favorable loan terms.

FHA Loans

Federal Housing Administration (FHA) loans are government-backed mortgages designed to help lower-income and first-time homebuyers secure a home loan. They often require lower down payments and have more lenient credit requirements compared to conventional loans.

FHA loans offer several advantages, including lower down payment requirements (as low as 3.5%), more relaxed credit score criteria, and potentially lower interest rates. Borrowers must also pay an upfront mortgage insurance premiums (MIP) and an annual MIP throughout the loan term, which can increase the overall cost of the loan. To be eligible for an FHA loan, borrowers typically need a credit score of at least 580 and a down payment of 3.5% or more.

How to Determine if an FHA Loan is Right for You

Consider the following factors when evaluating FHA loans:

  • Credit score – If your credit score is below 620, an FHA loan may be a more viable option.
  • Down payment – FHA loans are ideal if you have limited funds for a down payment.
  • Mortgage insurance – Be prepared to pay MIP, which protects the lender in case of default.

VA Loans

These are government-backed mortgages provided by the Department of Veterans Affairs (VA) and are designed to help eligible veterans, active-duty service members, and their families purchase homes. The main advantages of VA loans include no down payment requirement, no PMI, and competitive interest rates. However, VA loans are only available to eligible borrowers, and there may be a funding fee depending on the borrower’s military service and down payment amount.

To be considered for a VA loan, borrowers must have suitable credit, sufficient income, and a valid Certificate of Eligibility (COE) based on their military service. There is no minimum credit score requirement, but lenders typically look for scores of 620 or higher.

How to Determine if a VA Loan is Right for You

Evaluate these factors when considering a VA loan:

  • Military service – You must meet the eligibility requirements based on your military service history.
  • No down payment – VA loans can be an excellent option if you don’t have funds for a down payment.
  • No private mortgage insurance – Unlike conventional and FHA loans, VA loans do not require PMI.

USDA Loans

Offered by the United States Department of Agriculture (USDA), these loans aim to help low-to-moderate-income borrowers purchase homes in eligible rural areas. USDA loans offer several benefits, such as no down payment requirement, lower interest rates, and flexible credit guidelines. However, they come with income limitations and are only available for properties located in eligible rural areas. To qualify for a USDA loan, borrowers must have a credit score of at least 640, a stable income, and meet the income limitations based on their household size and location.

How to Determine if a USDA Loan is Right for You

When assessing USDA loans, consider these factors:

  • Income limitations – Ensure your income meets the USDA’s eligibility guidelines.
  • Property location – Your desired property must be located in an eligible rural area.
  • No down payment – USDA loans are a suitable choice if you lack funds for a down payment.

Jumbo Loans

These are mortgages that exceed the conforming loan limits set by the Federal Housing Finance Agency (FHFA). Jumbo loans are designed to finance luxury homes or properties in high-cost areas. They allow borrowers to finance more expensive properties without multiple loans, but typically come with higher interest rates, larger down payment requirements, and more stringent underwriting guidelines. To be eligible for a jumbo loan, borrowers typically need a credit score of 700 or higher, a down payment of at least 20%, and a low DTI ratio.

How to Determine if a Jumbo Loan is Right for You

Consider these factors when evaluating jumbo loans:

  • High credit score – A strong credit score is essential to qualify for a jumbo loan.
  • Larger down payment – Be prepared to make a substantial down payment.
  • Higher income – Jumbo loans require a higher income to support the larger monthly payments.

Bridge Loans

The last option on the list are bridge loans known as short-term loans designed to help homebuyers finance a new home purchase while waiting for their current home to sell. Bridge loans offer the convenience of buying and selling simultaneously, but they come with higher interest rates and fees compared to traditional mortgages. To be considered for a bridge loan, borrowers must have a strong credit history, low DTI ratio, and sufficient home equity in their current property.

How to Determine if a Bridge Loan is Right for You

Consider these factors when evaluating bridge loans:

  • Buying and selling simultaneously – Bridge loans are ideal if you need to purchase a new home before selling your current one.
  • Short-term financing – Understand that bridge loans are temporary solutions and must be repaid once your existing home is sold.

Comparing Loan Options

When evaluating different home loan options, it is essential to consider several critical factors to make an informed decision. The interest rate plays a significant role in determining the overall cost of the loan. A lower interest rate can result in substantial savings over the loan tenure. Meanwhile, the loan terms offered by various loans are different, which can impact your monthly payments and the total cost of the loan. Hence, it is crucial to compare the loan terms of different options.

It is also recommended to calculate the potential monthly payments for each loan option to ensure that they are within your budget. This will help you make an informed decision and choose a loan that meets your financial needs and budget constraints. Create a budget to determine how much you can afford in monthly mortgage payments. Get pre-approved for a loan to understand the maximum amount a lender is willing to offer you.

Understanding the different home loan options is a critical step in the homebuying process. By evaluating your financial situation and considering factors such as credit score, down payment, and property location, you can determine the best loan option for your needs. Collaborating with a mortgage broker can also further simplify the process and increase your chances of securing a loan that meets your requirements. With careful planning and research, first-time homebuyers can successfully navigate the homebuying journey and find the perfect loan option to finance their dream home.

 

How To Finance A Pharmaceutical Project

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Pharmaceutical projects are essential for the development of new drugs and therapies that can improve the quality of life for millions of people around the world. However, these projects can be incredibly expensive and time-consuming, often requiring significant financial resources to bring a new drug from the initial research stage to market.

In this article, we will explore the various options available for financing a pharmaceutical project, including government grants, venture capital, partnerships, and more. We will also discuss the importance of having a solid business plan and understanding the regulatory environment in which your project will operate.

1. Government Grants and Funding.

One of the most common sources of funding for pharmaceutical projects is government grants. These grants are typically awarded to projects that have the potential to address significant public health issues or unmet medical needs. In the United States, the National Institutes of Health (NIH) is the primary source of federal funding for biomedical research, providing billions of dollars in grants each year.

To apply for a government grant, you will need to submit a detailed proposal outlining your project’s objectives, methodology, and expected outcomes. This process can be highly competitive, so it’s essential to have a well-prepared proposal that clearly demonstrates the potential impact of your project. Additionally, you should be prepared to comply with any reporting and auditing requirements associated with the grant.

2. Venture Capital.

Venture capital (VC) firms are another potential source of funding for pharmaceutical projects. These firms invest in early-stage companies with high growth potential, often in exchange for equity in the company. VC firms can provide significant financial resources, as well as valuable guidance and connections to help your project succeed.

When seeking venture capital funding, it’s essential to have a solid business plan that outlines your project’s potential market, revenue streams, and growth strategy. You should also be prepared to pitch your project to potential investors, highlighting the unique aspects of your project that make it an attractive investment opportunity.

3. Partnerships and Collaborations.

Forming partnerships and collaborations with other organizations can be an effective way to finance your pharmaceutical project. This can include partnering with other pharmaceutical companies such as Scorpius BioManufacturing to leverage services, research institutions, or non-profit organizations that share a common interest in your project’s goals.

These partnerships can provide access to additional financial resources, as well as valuable expertise and resources that can help advance your project. In some cases, partnering with a larger pharmaceutical company can also provide access to their established distribution and marketing channels, helping to bring your product to market more quickly and efficiently.

4. Licensing and Technology Transfer.

Another option for financing your pharmaceutical project is through licensing and technology transfer agreements. This involves granting another company the rights to develop, manufacture, and market your product in exchange for upfront payments, royalties, or other forms of compensation.

Licensing agreements can provide a valuable source of funding for your project, as well as the potential for ongoing revenue streams as your product is commercialized. However, it’s essential to carefully negotiate the terms of these agreements to ensure that you retain control over your intellectual property and receive fair compensation for your work.

5. Crowdfunding.

While less common in the pharmaceutical industry, crowdfunding can be a viable option for financing smaller-scale projects or specific aspects of your research. Crowdfunding platforms like Kickstarter and Indiegogo allow you to raise funds from a large number of individual contributors, often in exchange for rewards or early access to your product.

Crowdfunding can be a useful way to generate public interest in your project and build a community of supporters. However, it’s essential to carefully plan your campaign and set realistic funding goals, as failing to meet your target can result in the loss of all funds raised.

6. Debt Financing.

Debt financing, such as loans or lines of credit, can be another option for funding your pharmaceutical project. This can be particularly useful for established companies with a strong credit history and the ability to repay the borrowed funds.

Debt financing can provide a more immediate source of funding compared to other options like grants or venture capital. However, it’s essential to carefully consider the terms of any loans or credit agreements, as high-interest rates or unfavorable repayment terms can create significant financial burdens for your project.

7. Understanding the Regulatory Environment.

Regardless of the funding source you choose, it’s essential to have a thorough understanding of the regulatory environment in which your pharmaceutical project will operate. This includes understanding the requirements for clinical trials, manufacturing, and marketing of your product, as well as any potential risks or challenges that may arise during the development process.

Having a clear understanding of the regulatory landscape can help you make more informed decisions about your project’s funding needs and ensure that you are prepared to navigate any potential obstacles that may arise.

 

Letting People Go: The Secret To A Peaceful Exit Lies In A Transparent Entrance

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by Gary Harpst, author of “Built to Beat Chaos: Biblical Wisdom for Leading Yourself and Others“

No one likes to lay people off. It’s upsetting, painful, and even traumatic — and not just for the person losing their job. In fact, studies have found that managers are almost twice as likely to suffer a heart attack in the week after they fire someone. Unfortunately, letting people go is part of being a leader — and, as many companies ramp up layoffs, it’s a task you might have to face sooner rather than later.

There’s no such thing as a completely painless firing or layoff, but there are things you can do to make the exit more peaceful for both parties. And, surprisingly, leaders should start laying the groundwork up front.

The secret to a peaceful exit has almost nothing to do with the actual firing itself. It’s all the things you do in the beginning and along the way that make a difference.

The key is being open, honest, and clear about expectations from the minute the employee is offered the job. When we fudge the truth, or let people assume things, or slide on holding them accountable, we get into trouble. And that trouble can end in a painful layoff.

Here are a few tips:

Don’t put off the hard conversation. Broach it before you hire someone.

Here’s what I suggest. When you’re ready to hire someone, you sit them down and say: “I’d like to hire you, and you’d like to work here. Neither of us knows if this is going to work out. In two years, you may begin to think we are not a good fit for you. On the other hand, we may begin to think the same thing. Let’s be open with each other and see if there are ways to make things work. No surprises. And if either of us decide it is not going to work, let’s agree to partner together on a good exit. If you are leaving us, give us as much advance notice as you can so we can find someone else. We will do the same for you — give you plenty of time to find the next job and even help you with contacts if we can. Let’s agree up front that we are going to support each other.”

This is a two-way conversation. After all, the new hire also doesn’t know if they’re going to be satisfied with the job. Ask them to agree with you that, if it gets to that point, you’ll tell each other the truth. Openness and honesty create a better situation for both people. It lays the groundwork for mutual trust going forward. 

Clearly define your expectations. Be sure the new employee has the resources to meet them.

Make sure they know what you expect them to do and when they’re expected to do it. Ask them to repeat back what they heard so you’re on the same page. This sets them up for success from the beginning. Lack of clarity is a huge driver of failure.

This is also a good opportunity to create buy-in. Ask them if they think these expectations are doable, and make sure they agree with the plan. You might also point out trainings or other resources that can help.

Have regular face-to-face check-ins early on.

Sometimes we have a tendency to hire someone and kind of let them sink or swim. Don’t. Check in on a regular basis. Leaders have to view caring about people, not as a means to an end, but as worthwhile in itself.  Build the kind of relationship where you know if there are any issues outside of work weighing on their mind and see if there is anything you can do to help. Also, hold them accountable if they drop the ball on something.

These check-ins keep people on track, but they also build the bedrock of a solid relationship. They help you communicate that you actually do care about the person. They also create psychological safety and build trust, because you’re showing them again and again that you want to hear the truth. Even if things don’t work out, you’ll be glad you built this trust as it will make the exit easier on both of you.

Don’t let problems slide.

Good leaders are compassionate, which can make it difficult to let people go. When we care about people, we naturally want to give them another chance. Sometimes, though, “another chance” crosses the line into enabling. While kindness serves us well most of the time, there are some instances where we must prioritize the success of the team and remember that there are other people counting on us to keep things running smoothly.

Communicate early and often when things aren’t going well. Ask the other party to do the same. You both want ample notice if you need to make a shift. The last thing you want to do is surprise the person with bad news. Make sure they can see this coming, and when it’s time to part ways, they’ll remember the warnings you gave along the way.

Make sure honest feedback and accountability are a two-way street.

You’re telling the employee the truth, but, just as important, be clear that you want the truth from them. By encouraging feedback, you may discover there’s a deeper organizational problem driving their poor performance, or something you could do better to support their success. Likewise, don’t just hold them accountable. Hold yourself accountable, too, and admit it when you mess up.

Don’t let them shift blame onto your shoulders and escape accountability for their own actions, but also make sure you aren’t doing that either.

Finally, you might want to offer some tough love on the way out the door. One of the kindest things you can do in this circumstance is to be truthful about why things didn’t work out. Be clear that this conversation does not change your decision to let them go, but is about your helping them to be more successful in their next role.

You might be surprised by how well people take this kind of ‘exit feedback’. People get defensive defending their job, but are sometimes more willing to honestly listen once the decision has been made. Just make it clear that you have their best interests at heart. People will be grateful that you cared enough to speak up. Never burn bridges in relationships. Treat people with integrity regardless of how they treat you.

 

Gary Harpst

Gary Harpst is author of “Built to Beat Chaos: Biblical Wisdom for Leading Yourself and Others“. He is the founder and CEO of LeadFirst. LeadFirst was founded in 2000 (as Six Disciplines) with a mission of building effective leaders and helping small and mid-size companies manage change, grow, and execute. Gary is a keynote speaker, writer, and teacher whose areas of focus include leadership, business, and the integration of faith at work.

 

[Interview] Harmony Vallejo: Going From Communications To CEO

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Daniel Goh
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harmony vallejo

harmony vallejo

Harmony Vallejo has always been passionate about creating a better future for tomorrow. With years of experience in communications and marketing, she founded Universal Events Inc. to help support nonprofits and ethical businesses in providing their services to communities. Harmony leads a team of social media, communications, copywriting, accounting, and administrative professionals in a collaborative environment focused on their main goal: providing support to nonprofits.

Harmony earned her bachelor’s degree in communications from Youngstown State University, where she worked for her school’s newspaper and played varsity volleyball. Today, we’re asking Harmony about her experience going from communications to owning her own business and managing a team.

Q: What inspired you to found Universal Events Inc.?

Harmony Vallejo: My passion for helping others inspired me to found Universal Events Inc. I realized that many nonprofits and businesses needed help with branding and back-end administrative functions and that many simply didn’t have the in-house resources or experience to handle it all. I wanted to help these organizations get the recognition they deserve and provide them with the support they need. You could say it’s all a part of my own personal mission of making the world a better, happier place.

Q: How did your prior experience benefit you once you transitioned to being a CEO?

Harmony Vallejo: My background in communications and marketing gave me keen insight into what an organization needs to be successful. It allowed me to not only identify what an organization would need in terms of support but also find the right people to fill vital functions in the company. No company can truly succeed with the efforts of only one person – you need people in your corner that are simply better than you at what they do. Those are the people you want on your team.

Q: What do you look for in a person when building a solid team of professionals?

Harmony Vallejo: Passion is the most important quality that a person can have for a position. When you love and care about what you do, you bring a kind of grit that you can’t find anywhere else. I look for people who not only have the experience, but the desire to make a difference in the world. You won’t find success with people who only see their job as an obligation, you need people who share the same vision as you, and who believe in the process.

Q: What advice would you give to anyone looking to turn their passion into a career?

Harmony Vallejo: Keep at it and don’t let anyone’s opinions sway you away from what you truly want to do. Take your passion and find a way to make it into something bigger. Don’t be afraid to make a few mistakes along the way; it’s rare that any venture, in life or in business, goes off without a hitch. Take it as a learning experience and be better for it. You can handle it, trust me.

 

Maximizing Your Reach: How To Promote Your Webinar Effectively

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Webinars are an effective way to engage your audience, provide valuable information, and generate leads. However, even with the best webinar tool, webinar software, or webinar platform, your efforts will be futile if you fail to promote your webinar. To maximize your webinar’s reach, you need to develop a comprehensive promotion plan that targets the right audience, promotes your webinar through the right channels, and effectively measures and evaluates its performance.

In this post, we’ll provide you with a detailed guide on how to promote your webinar and maximize its reach.

Preparing for Promotion

Before diving into promotional strategies, it’s essential to set clear goals, define your target audience, and establish a timeline.

  • Define Your Goals – What is the purpose of your webinar? Are you trying to educate your audience, generate leads, promote your brand, or sell your products? Defining your goals will help you create a compelling webinar that caters to your target audience’s needs and interests.
  • Target Audience – Who is your target audience? Knowing your audience’s preferences, interests, and needs will help you tailor your promotion efforts to meet their expectations. Creating a buyer persona can help you visualize your ideal audience and craft a message that resonates with them.
  • Establish Timeline – Establishing a timeline is essential to ensure that you have enough time to promote your webinar effectively. Determine the date, time, and duration of your webinar, and then create a schedule that outlines your promotion efforts leading up to the event.

Promotion Strategies

Once you’ve established clear goals, defined your target audience, and established a timeline, you can begin developing a comprehensive promotion plan.

Leverage Email Marketing.

Email marketing is a powerful tool for promoting your webinar. Create email lists of targeted audience members and craft a compelling email that engages them and entices them to sign up. Send follow-up emails to encourage signups and create a sense of urgency.

Social Media Marketing.

Social media is an effective way to reach a broader audience and generate engagement. Choose the right social media channels that align with your target audience’s interests and optimize your social media profile. Share teasers, sneak peeks, and promotional materials that promote your webinar effectively.

Paid Advertising.

Paid advertising is an excellent way to boost visibility and reach a broader audience. Set up campaigns on Google Ads, Facebook Ads, or LinkedIn Ads and target your audience based on their demographics, interests, and behaviors. Utilize retargeting campaigns to encourage conversions and bring back visitors who abandoned the registration process.

Utilize Influencers.

Collaborating with relevant influencers in your industry can help you tap into their followers’ audience and generate more signups. Identify influencers that align with your target audience’s interests and collaborate with them to promote your webinar. Developing long-term partnerships can lead to more promotions in the future.

Content Marketing.

Creating engaging content that promotes your webinar can help you generate leads and build brand awareness. Publish blog posts, social media posts, infographics, and videos that link back to your webinar registration page. This content should provide valuable insights, teasers, and actionable takeaways that entice your audience to sign up for your webinar.

Post-Webinar Strategies

After your webinar has ended, it’s essential to continue engaging your audience to maximize your reach.

  • Follow-Up Emails – Send thank-you notes to attendees, provide a recap of the webinar, and include the next steps or actionable takeaways that further engage your audience. This approach can help you generate goodwill and build long-term relationships with your audience.
  • Social Media Engagement – Share highlights or key takeaways on social media, engage with participants and followers, and encourage them to share their experiences with others. This approach can help you extend the lifespan of your webinar and attract new participants for future events.
  • Repurpose Content – Repurpose your webinar content into blog posts, infographics, and videos that can be shared on various platforms. This approach allows you to reach a broader audience and provides valuable content for those who missed the live event.
  • Evaluate Performance – Measuring your webinar’s performance is essential to identify areas for improvement and optimize your future promotions. Collect data on registration rates, attendance rates, engagement rates, and conversion rates. Analyze the data to understand what worked and what didn’t and adjust your strategy accordingly.

Promoting your webinar effectively can help you maximize its reach, generate leads, and build brand awareness. Using the right webinar software and leveraging multiple channels to reach people will help you achieve your goals. By defining clear goals, understanding your target audience, and utilizing the right promotion strategies, you can achieve these objectives. After the webinar, continue engaging your audience, repurpose your content, and evaluate your performance to optimize future promotions. With the right approach, you can create a successful webinar that engages your audience and generates leads for your business.

 

How To Find The Best Car And Freight Shipping Company?

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Are you looking for the best car and freight shipping company? Shipping your car or freight can be a daunting task, especially if you’re doing it for the first time. Choosing the right shipping company is crucial to ensure the safety of your vehicle or goods. One of the biggest advantages of choosing a shipment company is convenience. You don’t have to drive your car across the country or take time off work to transport your vehicle. Instead, you can leave the transportation to the experts and focus on other important aspects of your move or trip. This can save you time and reduce the stress of moving. Many people assume that shipping their car is expensive. However, the cost of shipping can be equivalent to or even less expensive when you consider the price of petrol, housing, and meals while on a long journey.

Additionally, some car shipping companies such as Dreamline Logistics Car Shipping‍ Service offer discounts for military personnel, students, and seniors.

Here are some considerations to make while picking a shipping business

You must ascertain your shipment requirements before shopping for a shipping business. This includes the type of vehicle or freight you’re shipping, the destination, the timeframe, and your budget. Once you have determined your shipping needs, start researching potential shipping companies. Look for companies that specialize in car and freight shipping and have experience shipping to your destination. You can also ask for recommendations from friends, family, or colleagues who have used shipping services before.

It’s important to check the credentials of the shipping company you’re considering. Look for companies that are licensed, bonded, and insured. This will ensure that your vehicle or freight is protected during the shipping process. Accidents can happen during the shipping process, so it’s important to look for companies that offer insurance options. This will protect your vehicle or freight in case of damage or loss during shipping.

Ask the shipping company for references from previous customers. You may judge their level of dependability and service from this. Obtaining numerous quotations from various shipping providers is always a smart idea. You may then compare costs and pick the business that provides the most value for your money. Verify the shipping prices to see if there are any additional, hidden expenditures. This covers the costs of handling, fuel, and insurance.

Good customer service is essential when choosing a shipping company. Look for companies that are responsive and helpful, and that provide clear communication throughout the shipping process. Online reviews can be a great resource when researching shipping companies. Look for reviews on websites like Google, Yelp, and Facebook to get an idea of the company’s reputation.

Ask the shipping company about their tracking options. You can do this to keep track of your shipment’s progress and make sure it gets there on schedule. Open-air transport, enclosed transport, and container transportation are just a few of the shipping options accessible. Pick a strategy based on your needs and financial constraints. Before selecting a shipping firm, make sure you are familiar with the shipping process. This includes the pickup and delivery process, the estimated transit time, and any special instructions.

 

Breaking The Mold: How To Build A Corporate Culture That Encourages Creativity

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If you’ve ever been involved in manufacturing, you probably know the term “breaking the mold.”

This expression is rooted in destroying a mold so an object can never be duplicated. It’s also a term of admiration for someone who does something outstanding.

Encourage open communication

Creating an environment where people feel comfortable sharing their ideas and giving feedback is essential to cultivating a corporate culture that encourages creativity. Inviting team members to share their thoughts in one-on-one and group sessions is a great way to do this.

Employees can more confidently share their ideas when leaders are open to feedback and genuinely encourage dissenting opinions. According to organizational behavioral scientist Amy Edmondson, this can be a crucial driver of innovation and creativity.

Developing an abundance mentality instead of a scarcity mindset is another way to foster creativity. An abundance mentality encourages individuals to let go of weak ideas and welcome strong ones.

Create a judgment-free environment

A corporate culture that encourages creativity starts with a judgment-free environment, like the expert’s opinion of Shohreh Abedi. This may look like a brainstorming session focusing on the best possible idea or simply providing employees the time and space to work independently.

A judgment-free environment might not seem like a big deal, but it can positively impact your company’s productivity and overall well-being. The best way to create a judgment-free environment is to remove all social barriers that deter people from sharing their ideas. You can provide the following:

  • A suggestion box around the office.
  • Making anonymous idea submissions easier.
  • Simply allowing your employees to voice their opinions.

Give people the freedom to make mistakes

One of the best ways to cultivate creativity is by removing employees’ fear of failure. This creates a free-flowing environment for brainstorming and experimenting with new ideas.

When employees are afraid to make mistakes, they stay in their comfort zones and never work outside of them. This prevents them from developing fresh ideas to improve and help the company grow.

Allowing people to make mistakes will enable them to explore their ideas and test them out on a small scale before committing to large-scale projects. This will enable them to see if their ideas are feasible and how they could be improved. It also helps them better understand how the business works and how they can contribute.

Encourage risk-taking

Many employees are hesitant to take risks because they fear negative consequences. However, a corporate culture encouraging risk-taking can help employees think outside the box and create innovative solutions for their company.

In addition, a culture that supports risk-taking can attract top talent. This can benefit a business, as it can help it stand out in the market and improve profitability.

Leaders should encourage risk-taking by sharing successes and mistakes with their team members. This can dispel the fear of failure and help employees learn from past experiences. It can also encourage other employees to try new things as well.

Create a culture of collaboration

To foster creative thinking in your workforce, you must create a culture allowing people to collaborate and share their ideas freely. Fear of judgment or rejection is one of the biggest obstacles that prevent employees from putting forward their best ideas.

Great workplaces understand the importance of collaboration and know that removing roadblocks to communication can make it more efficient and effective for everyone involved.

Leaders also have an essential role in fostering a collaborative environment. They need to become collaborative role models, and they need to encourage their team members to adopt the same behaviors that they promote.

In addition to encouraging open communication, leaders must offer constructive criticism when necessary. This is a critical component of creating a culture that supports collaboration, and it’s something that should be communicated clearly and regularly to everyone in the organization.

 

Focus On People Over Tasks To Give Your New Role A Flying Start

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by Liesbeth van der Linden, owner of GLTD Ltd and author of “Connect, Inspire, Grow: The Executive’s Framework for the First 100 Days“

Whether you’re promoted to a new role or just hired at a new company, you want to make the best possible start to your new job. What you do in the first 100 days in your new role will lay the foundation for your success in meeting your goals and KPIs.

Any business we do is rooted in relationships. Our work on a project, in teams, as freelancers always boils down to the people involved, what they bring to the table, and how well we collaborate with them. Building trusting relationships is the most important thing we need to work on if we want to excel in our roles and succeed in our assignments.

It’s essential that you initially focus on people over tasks. As you prepare for your first meetings, start by identifying who you need to connect with during the first few weeks of your assignment. You can move around the company meeting and getting to know people, but you want to take an efficient approach. It’s, therefore, crucial to zero in on the specific people you need to build relationships with in order to accomplish your mission.

Suppose you’re working in a larger company. In that case, you’ll likely be offered an onboarding program typically designed to meet with people in the organization and become familiar with the company’s policies and protocols. The HR department or your manager will schedule meetings for you with managers, senior leaders, peers, and team members to have conversations that can give you a fuller perspective. The biggest mistake I see people make during their onboarding is that they go too passively from meeting to meeting and don’t get the most out of these conversations.

Denise, a friend, relayed to me how important it is to meet with the right people at the beginning of a new assignment. When she first arrived in her new position at an international bank, she made the mistake of trying to connect with as many people as possible rather than the specific people she needed to work with. She wasn’t entirely clear on what she needed to accomplish her goals and ended up wasting a lot of time talking with people who weren’t relevant to her project. This slowed her down in ways she later regretted, but she learned an important lesson about consciously preparing those initial conversations in the future.

Who do you need to connect with when starting your new role?

To quickly build the right connections, I recommend that you focus on creating your new network based on the capabilities and knowledge of people who will help you achieve the goals of your assignment. Seek out the people who have what you need. Figure out exactly how they can help you. The people you form your network with should fill in the answers to these ‘who’ questions.

  • Who has the know-how I need?
  • Who will be impacted by the work I’ll be doing?
  • Who are the main influencers of my project?
  • Who are the other experts that I need to involve?
  • Who else can help move my project forward?
  • Who has the power to pull my project back?
  • Who can I go to for support?

You know your expertise, but also be honest and clear about where the gaps are. Who can supplement that knowledge? By getting those answers early on, you’ll spend your time more efficiently and be able to focus on building relationships with the people who have the knowledge, skills, and capabilities you need to achieve your goals faster.

By being more intentional and proactive in building relationships with the people who can help you in your role, you are laying the foundation of trust in these first vital weeks. But trust is never built immediately. You’ll have to meet with people regularly to create more solid bonds. Over the course of future meetings, conversations, and encounters, trust will grow as you continue to show genuine curiosity and focus on getting to know the other person better and listening to how you can help them in their role. When trust is there, they will be open and willing to return the favor and help you achieve your goals.

 

Liesbeth van der Linden

Liesbeth van der Linden is the owner of leadership coaching company GLTD Ltd. An expert in helping high-level leaders achieve thriving careers, Liesbeth has coached leaders in over 25 countries and is credited for creating insights that changed their minds for good and expanded them as leaders so they could make a real impact. She is author of “Connect, Inspire, Grow: The Executive’s Framework for the First 100 Days“.

 

Is Hiring A Salesperson Worth It For Law Firms?

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by Raquel Gomes, CEO of Stafi

Law firms have always had a sales function in terms of bringing in new clients, but that has hardly been efficient. Hiring a client intake specialist would completely change the model of many law firms by putting a more qualified, effective person in that role.

The job of an intake specialist encompasses a wide range of duties, including greeting clients, answering and making phone calls, and handling administrative and billing tasks. The role is rooted in business development, which is pivotal in the growth and management of law firms.

The essential element for success in an intake specialist role is having the right personality. A successful intake specialist must love dealing with and helping people, because all the other skills they need to succeed in the role can easily be taught through training.

Qualities of an effective intake specialist

It is important to remember that part of working at a law firm is dealing with sensitive situations. To be successful in a law firm environment, an intake specialist must have great listening skills and empathy. Clients must feel cared for, and these qualities are necessary for success in this regard, but not everyone can handle this pressure every day, all day.

As such, when finding an intake specialist – especially when it comes to sales recruiters – it is important to emphasize their behavior and psychology. Intake specialists benefit from ongoing psychological support, as this can help prevent the emotionally taxing nature of the job from taking too much toll on the employee’s performance or mental well-being. It is important for law firms to conduct psychological and behavioral assessments of candidates for intake specialist positions, and that they remain stringent about who they hire for these roles.

Many law firms make a huge mistake by just allowing anyone to interface with clients or partners over the phone. Although a good intake specialist doesn’t necessarily need a background in law, they do need a background in client care and dealing with people. It’s important to remember that no one can do every job, and not everyone can do a good job at all things.

The benefits of hiring an intake specialist

Hiring a qualified intake specialist to answer the phones can be a substantial boost to a law firm’s reputation. People tend not to put the right amount of importance on the person answering the phones, but this person is the most important client-facing role. The person who answers the phone has the only chance to cause a good impression, and since it’s difficult to undo a bad impression, it’s essential to put the right person on the phone.

One of the most significant benefits for lawyers hiring an intake specialist is saving time. Time is the most precious resource of a lawyer — after all, lawyers bill for their time, so time is money. Lawyers must be selective about who they use their time for, focusing on clients that can be billed. Wasting time (particularly on free consultations) with clients who are not qualified or are not a good fit for the firm costs money in the long run.

Having a dedicated intake specialist trained to identify ideal clients will ensure less time is wasted, increasing your deal-close ratio and revenue. Properly trained intake specialists will only book calls and consultations worth the lawyer’s time, and although these may not always pan out, their likelihood of success will be much higher.

Intake specialists also help save lawyers time by substantially shortening the consultation process. If an intake specialist asks the right questions beforehand and inserts the answers into the law firm’s management system, that record can have all the information necessary to make the consultation short, sweet, and to the point. Law firms who effectively implement intake specialists into their business model could shorten their consultations from 1 hour to as little as 30 minutes.

Having a dedicated intake specialist also ensures that other people in the organization — such as paralegals, legal assistants, and associates — can do their jobs effectively. Additionally, since answering the phones is hardly in the job description of these individuals, they’re unlikely to be happy to answer the phones. On the other hand, intake specialists have the people skills they need to not only succeed at the role, but enjoy it.

Although hiring an intake specialist might seem like a luxury to some law firms, it is an investment that will pay off, both in the short term and in the long run. Law firms should have someone who is thoroughly trained and dedicated to providing great client service on their phones, as this will ensure that the first point of contact gets off on the right — and most profitable — foot.

 

Raquel Gomes

Raquel Gomes is passionate about helping business owners, and especially women entrepreneurs, understand that they can, in fact, have it all. That’s why she founded Stafi – a virtual assistant company that finds and places highly qualified, highly-educated offshore staff that can complete all the tasks that keep business owners from their most valuable work: serving their clients and growing their companies.

 

Why Your Strategic Plan Isn’t Enough: How To Adapt And Thrive In A Fast-Changing World

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by Martin Rust, Principal at Martin Rust Strategic Advisory Services Inc.

I have seen firsthand how businesses can struggle to keep up with the fast-changing business environment. The static nature of traditional strategic plans can hinder a company’s ability to adapt and pivot quickly in response to changes in the market, emerging technologies, and unexpected events. To address this issue, I have developed an approach that emphasizes the importance of being responsive to the current moment – the ‘Optimize the Moment’ management approach.

The ‘Optimize the Moment’ approach is all about identifying opportunities and challenges that are unique to the present situation. By using this approach, companies can create a strategic plan that is not only relevant to the current market environment but also agile and responsive to changes as they occur. Rather than rigidly adhering to a long-term strategic plan, companies should be flexible and nimble, able to pivot quickly to respond to changes in the market.

‘Optimize the Moment’ (OTM) is a pragmatic business approach that permits leaders to make better decisions and lead more effectively in the moment. By understanding how to gather and apply market analysis, intelligence, and data points, the OTM approach serves as a necessary real-world enhancement to strategic plans. The OTM approach accounts for unforeseeable shifts in factors that can heavily impact your organization.

Collaboration is also essential to success in a fast-changing world. Building strong relationships with partners, suppliers, and customers is vital to share knowledge and insights and co-create solutions to problems. Companies that foster collaboration are more likely to succeed and adapt to changes in the market.

To ensure that the new strategic plan is dynamic and responsive to changes in the market, I help companies identify key performance indicators (KPIs) that will measure the success of the plan and develop a feedback loop that allows for continuous monitoring and adjustment. This ensures that the plan is resilient and able to withstand unforeseen circumstances. Crisis management and risk mitigation can help companies identify potential risks and prepare contingency plans in case of unexpected events. This ensures that the new strategic plan is not only relevant, agile, and resilient but also able to withstand unforeseen circumstances.

Having a static strategic plan may no longer be enough to ensure success in today’s fast-changing world. To thrive and succeed, businesses must develop a growth mindset, be agile and adaptable, prioritize customer satisfaction, foster collaboration, and prioritize sustainability. By adopting this approach, companies can create a new strategic plan that is responsive to the current market environment, agile, and resilient, enabling them to succeed and thrive in uncertain times. These principles become even more critical to achieving success in a highly competitive and rapidly changing industry.

Tips for Startups

Founders and employees need to be constantly looking for opportunities to innovate and improve their product or service. They should be open to feedback and willing to iterate and pivot as necessary to stay ahead of the competition. Businesses need to foster a culture of innovation and continuous learning. Employees should be encouraged to experiment and take calculated risks, and new technologies and trends should be embraced.

In addition, agility and adaptability are key factors for startups as they must be able to pivot quickly in response to changes in the market, emerging technologies, and unexpected events. Being nimble allows startups to test new ideas and approaches without being overly constrained by a fixed plan.

Prioritizing customer satisfaction is also crucial for tech startups. The industry is highly customer-driven, and companies must understand the needs and preferences of their customers to build a product that resonates with them. It’s essential to collect and analyze customer feedback to continually improve the product and ensure that it meets their needs.

Collaboration is also a critical factor for tech startups. Building strong relationships with partners, suppliers, and customers is essential to share knowledge and insights and co-create solutions to problems. Startups that foster collaboration are more likely to succeed and adapt to changes in the market.

Finally, startups must prioritize sustainability in their business practices: adopting sustainable practices not only reduces the environmental impact of the business, but it also creates long-term value for stakeholders. Investors and customers are increasingly looking for companies that prioritize sustainability, so it can be a key factor in attracting and retaining both.

Overall, these principles are crucial for tech startups to thrive and succeed in a highly competitive and ever-changing industry. By adopting an approach that emphasizes growth, agility, customer satisfaction, collaboration, and sustainability, startups can create a new strategic plan that is responsive to the current market environment, agile, and resilient, enabling them to succeed and thrive in uncertain times.

 

Martin Rust

Martin Rust is a strategic consultant with a proven approach to inform decision making. He works with organizations, both in Canada and around the world, often at the intersection of geopolitics and corporate goals. For more information, please visit: martinrust.ca.

 

Enhancing Your Trading Skills: The Top Prop Trading Firms

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In the fast-paced world of trading, finding the right environment and resources to hone your skills is crucial. For many traders, prop trading firms are the perfect solution, providing a supportive atmosphere and the tools needed to succeed in the industry.

As you embark on your trading journey, it’s essential to understand what prop trading firms are, how they can help you grow, and which ones are the best in the business.

In this blog post, we’ll explore the top prop trading firms that can help you elevate your trading abilities to new heights.

Whether you’re a novice trader looking to learn the ropes or an experienced professional seeking a more challenging environment, these firms can offer the support, resources, and opportunities you need to excel.

What Are Prop Trading Firms?

Before diving into the top prop trading firms, let’s discuss what they are and how they operate. Prop trading firms employ professional traders to trade the firm’s capital. These firms provide traders with resources, such as capital, technology, mentorship, and a collaborative environment, to help them succeed in the competitive trading space.

Benefits of Joining a Prop Trading Firm

If you’re considering a career in trading, joining a prop trading firm can be an excellent choice. Not only do these firms offer unique opportunities for growth and success, but they also provide a wealth of resources and support.

Here are the benefits of joining a prop trading firm and how they can help you excel in your trading career:

1. Access to Capital.

One of the several benefits of joining a prop trading firm is access to capital. Prop firms provide traders with the funds to trade, which enables them to take larger positions and increase their profit potential.

2. Mentorship and Learning Opportunities.

Prop trading firms often provide mentoring and training programs to help traders develop their skills. This guidance can be invaluable, especially for those new to the industry or looking to improve their trading strategies.

3. Collaboration and Networking.

Working at a prop trading firm allows you to collaborate with other professional traders, learn from their experiences, and share insights. This collaborative environment can help you develop new strategies and improve your existing ones.

4. Advanced Trading Technology.

Prop trading firms invest in cutting-edge technology to stay competitive in the market. As a trader, you will have access to these advanced tools, giving you a significant advantage over retail traders.

Top Prop Trading Firms to Consider

SMB Capital.

SMB Capital is a well-known prop trading firm based in New York City, focusing on equities and options trading. They offer extensive training programs, a supportive trading environment, and access to advanced trading technology.

Earn2Trade.

Earn2Trade is an education company that partners with prop trading firms to help traders develop their skills and gain funding.

They provide an extensive range of educational resources, trading tools, and a comprehensive evaluation program called The Gauntlet. Check out our Earn2Trade review for more information.

T3 Trading Group.

T3 Trading Group is a US-based prop trading firm that offers a variety of asset classes, including equities, options, and futures. They provide traders with cutting-edge technology, mentorship, and a collaborative environment to help them succeed.

Maverick Trading.

Maverick Trading is a prop trading firm specializing in options and equities trading. They offer a comprehensive training program, risk management tools, and capital access for experienced and novice traders.

Axia Futures.

Axia Futures is a London-based prop trading firm that focuses on futures trading. They offer various services, including training, mentorship, and access to advanced trading technology, to help traders excel in the market.

How to Choose the Right Prop Trading Firm for You

To find the best prop trading firm for you, consider the following factors:

1. Trading Style and Asset Classes.

Choose a prop trading firm that aligns with your trading style and preferred asset classes. Some firms specialize in specific markets, such as equities, options, or futures, while others offer a broader range of opportunities. Ensure the firm you select caters to your interests and provides the necessary support to help you succeed in your chosen market.

2. Training and Mentorship.

Look for a prop trading firm that offers comprehensive training and mentorship programs. This support can be crucial in helping you develop your trading skills, refine your strategies, and gain confidence in your decision-making abilities.

3. Technology and Infrastructure.

Choose a firm that invests in cutting-edge trading technology and infrastructure. Access to advanced tools and resources can give you a significant edge over your competitors and help you make more informed trading decisions.

4. Company Culture and Environment.

Consider the company culture and environment when selecting a prop trading firm. You’ll want to join a firm that fosters a collaborative, supportive, and competitive atmosphere, as this can be critical to your growth and success as a trader.

5. Payout Structure and Compensation.

Examine the payout structure and compensation offered by the prop trading firm. Each firm may have a different compensation model, so it’s essential to understand how you’ll be rewarded for your trading performance. Look for a firm that offers a fair and transparent payout structure with the potential for growth based on your success.

Is a Prop Trading Firm Right For You?

Joining a prop trading firm can be an excellent way to enhance your trading skills, gain access to capital, and leverage the support and resources of an established organization.

Considering the above factors and researching the best prop trading firms, you can find the right firm to help you succeed in the competitive trading world.

Remember to do your due diligence, read reviews, and explore your options before committing to any prop trading firm.

Armed with this knowledge, you’ll be well on your way to advancing your trading career and maximizing your profit potential.

 

Are You Ready To Raise?

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by Donna Griffit, author of “STICKING TO MY STORY:  The Alchemy Of Storytelling For Startups“

I wrote Sticking To My Story as the ultimate guide for creating winning pitch decks. But before I gave my winning recipe, I did something that had my editors balking – I told founders to ask you themselves a very serious question. Are they truly ready to raise?

Now, if you’re a startup raising funding, I want you to ask yourself the same. This is not an easy question to answer, but if you aren’t ready, stopping now and getting the traction needed to be ready can be the make or break of your fundraise – and your company. If you are not ready to raise, even the best story or storyteller will not be able to tell a story that gets you funded. It would be a bit like trying to cook a gourmet meal when all you have in your fridge is some ketchup, a half-eaten yogurt and some leftover Chinese takeout. No matter how hard you try, a gourmet meal will not be cooked.

Over the years, I’ve had to stop working with founders on their pitches not because their idea didn’t have potential or they weren’t great founders. It was because it was obvious to me that their startup was simply not ready for funding.

Too many entrepreneurs are focusing on raising capital as the end goal, forgetting that it’s only a means to a greater end. You should be driven by what your startup can achieve with the funding rather than the funding itself. Think of it as a pit stop on a very long road trip, and you better buckle up because it’s a bumpy road ahead.

Television can make fundraising look so easy. You might have seen an exciting deal close on Shark Tank. You may have thought that fundraising is as simple as going into a room for twenty minutes and coming away with a new business partner and a sizable check. The truth is, fundraising becomes a full-time job for founders and takes over their entire lives.

With the funding frenzy in 2021, some founders began to think that investors hand out money like hotcakes. In the bleak reality of these starkly different times, investors will only fund you if you can prove you’re ready. If you try to fundraise too early, your business will be ripped apart, and you’ll burn a future bridge for not respecting the investor’s time.

How do you know when you’re truly ready? There are three critical aspects you need to have nailed:

You satisfy a real need.

When a startup tries to raise too early, the product still needs to be at the stage where it can afford the lack of attention it receives during the fundraising phase. It’s not uncommon for a company to backpedal while the founders are busy trying to raise the funding to grow. A bit of a catch 22 that makes it even harder for the startup to raise money and makes he founders more desperate.

And you have to be doing the actual work and getting out there to talk to potential customers and if you don’t have them yet, you’re missing a major piece. You need to talk to as many potential customers as possible about this pain point. You need to validate that it is a pain — that they either lack a solution or the solution they are currently using is missing the mark, and they need something much better. Don’t be obsessed with your solution — be obsessed with solving their problem.

Investors will not be impressed if you turn up to a pitch and haven’t done as much research as possible. You can’t expect them to validate your market for you. Investors might ask you some questions that take you by surprise about other companies that are attempting to solve the same issue. They may ask you what sets you apart. Do not be caught off guard. Find every single company working on this pain – enterprise solution or even early-stage startups, know what they’re doing and identify how your approach is truly different.

You can only explain how your product is differentiated if you have a deep understanding of your customers’ struggles and the gaps in the existing products. And for this, you need customers, or at least, design partners, meaning a pilot customer who are involved in the actual building of the product, giving you direct insight into their needs and wants. Get them BEFORE you try to raise.

Have an MVP or beyond.

Many founders dream of the “idea on a napkin” funding story, when in truth, they should be sketching on fewer napkins and putting in more sweat equity before seeking investment from external investors. Instead of spending the bulk of your precious time fundraising, roll up your sleeves, dig deep, and work on creating an MVP — or minimum viable product. Have something that works on a basic level or beyond to show investors.

Remember the conversations you had with potential customers about the pain? Now, come back to them and see what kind of product they fantasize about. Build your product with them in mind, and have them come on as design partners. Hopefully, they will become early adopters who will fall in love with your product and convert to paying users. And having lots of paying users is the best way to persuade investors that you are a great investment opportunity.

Your plan is executable.

The final piece of the puzzle is whether your idea can realistically give investors the ROI they expect. You need to remember that most startups will fail, so the potential upside must be massive for it to be worth taking the risk.

I turn down working with many founders because their ideas are simply not venture-scale businesses. Not to say that they can’t become very nice lifestyle businesses and make their founders a significant income. But if they can’t scale to a venture-level businesses, there’s no point in spending time and money on creating a great pitch deck and talking to investors. You can’t use a small sample and then extrapolate to say you’ll be a hit worldwide. This is especially true if your home country or market is tiny. Even if you’ve got customers who love you and pay you on your home turf, you must have a plan of how you will then penetrate major markets and compete with big players.

Don’t go into a pitch meeting with the vague idea of wanting to expand overseas. Come armed with clear next steps to which markets you will target first and why. Then, explain to them how their funds will help get you to your next milestone/s.

Also, before you even toy with the idea of fundraising, have the right team in place to manage the company effectively, especially when you’re out fundraising. You need to trust these people with all your heart and soul. It’s one of the most important partnerships you will ever have. In your pitches, it’s not just you being scrutinized, but your team and your team dynamics too. Startups close due to bad relationships between founders. If you can pull together a group of truly great people who respect each other and have healthy working relationships, everything becomes more manageable.

VCs know that you’ll likely need multiple rounds to reach your big end goal. One Silicon Valley venture partner said to me, “Once I write a check, I’m on the hook to help them raise their next round. Having clarity on what they will achieve in the next 18 months is super important for me to see how they’ll raise their next round and how I’ll onboard the best investors for them.”

If you can tell them what you hope to achieve in this round and where you’ll be positioned after, you prove to them that you’re ready for funding. If you don’t meet these criteria yet — that’s okay! Just get to work and accomplish as much as you can before you hit the roadshow.

 

Donna Griffit, author of “STICKING TO MY STORY:  The Alchemy Of Storytelling For Startups“, is a world-renowned Corporate Storyteller and Pitch Alchemist. She has helped over 1000 startups, corporates and investors raise over one billion dollars and accelerate their sales with a personal touch and unmatched messaging savvy, in any industry, at any phase.

 

Build A Fast Personal Bond With New Customers And Business Contacts

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by Larry Jacobson, author of “Insta-Trust: The Proven Trust Building Process to Create Instant Rapport & Long Term Relationships“

Your success as a businessperson depends on building quick trust with new customers and business contacts. Nothing is more important for your future.

It is Valentine’s Day. You and your spouse picked a nice (and expensive) restaurant to celebrate. You wait 15 minutes for the waiter to come to your table, and when he arrives, he acts in a robotic manner. He does not give you a warm greeting, he does not present an ounce of warmth, and he does not go out of his way to make you feel like he cares one iota about either of you.  How does that make you feel?

When a new customer visits your office, they are coming for a specific purpose. The same is true if you are meeting a person for the first time to negotiate a deal, obtain financing or achieve some other business objective. Regardless of the setting, you need to build a fast and personal bond with the person sitting across the room with you (literally or virtually). This is where so many businesspeople are inadequate.

Why a Personal Bond is So Essential in Today’s World

In today’s world, customers and financial companies have a multitude of choices in terms of who they decide to work with. With all due respect to you, even if you have world class technical skills or a great product or service, you are going to lose business opportunities to those who have mastered the skill of making others personally comfortable FAST. While the stakes are far more important than the Valentine’s Day interaction described above, people have little tolerance in terms of working with others who make zero effort to find out about them as a human being. I am not suggesting that you become a schmoozer or chatter box, but you need to not treat potential customers or vendors as someone who is solely a human money-making candidate.

How Personal Should You Get and For How Long?

You don’t need to ask about their family, or their favorite sports team or TV show, until or unless you know them quite well.  Superficial icebreakers are almost as bad as showing no interest in a person have just met.

You can take a personal interest by asking in a very general manner about how they are feeling, what they perceive as their specific problem, and how they think you can help them. This is true whether you are in a sales situation, pitching a bank or investor, or in the beginning of a negotiation. The initial focus should be on them, not you. Then say nothing and let them speak (not forever, but for a professionally realistic time period).

Trust builds when you let the other person feel they have the ability to open up to you. Nothing is more important to the success of a business than making others feel they are not on an assembly line for your benefit. So, the number one thing you can do is ask them open-ended questions about themselves and their issue, and let them speak interrupted.

Be Empathetic

Another thing you should do is to show empathy. You can show empathy four ways.

First, acknowledge their issues and their feelings. You would be surprised how many businesspeople say nothing to the other person after they describe their concerns and jump right into problem-solving mode.

Second, through nonverbal cues, acknowledge them and their concerns. Head nodding, a soothing voice and not interrupting all demonstrate strong empathy on your part.

Third, try to assess their personality and adapt your interactions to who they are. A person who is nervous and unwilling to volunteer information needs to be addressed differently than a person who is willing to volunteer even non-germane information.

Fourth, and perhaps most important, convey both in word and action that you are partners with the other person and collaborators in helping them get what they need.

Assume They Assume You are Qualified

Virtually all businesspersons feel the need to show a new customer or counterpart that they are highly qualified to do the required work. There is a simple response to this type of behavior: Don’t do it. Show quiet confidence and start from the mindset that the other person assumes that you can actually perform with excellence what is being discussed.

When you are meeting a business contact for the first time, start the meeting by letting them describe their issue, mindset, and concerns. Only once that occurs should you start your diagnostic questioning, and even then, you should constantly ask if they have any questions. Your questions should be designed to establish needs, not to show how smart you are. Businesspeople who start out trying to impress the other side solely with respect to their technical skill set run a huge risk of turning off those with whom they’re interacting. Meet them on their level and they will equate your skill with your interest in them on a human level.

Remember: IT’S ALL ABOUT THEM

You have a huge knowledge base in terms of what you can provide for the other person. Not only do you have the knowledge, but you have the experience. The most successful businesspeople understand that knowledge without human connection is like a high concept movie with a star but no compelling story. The movie needs both a star and a story. You need first class technical skills as well as first class personal bonding skills to help others achieve their goals. If you start out minute one from a mindset that everything you do is all about making a connection with the other person, you will convey an attitude that is outward centric. The person who conveys strong outward centricity will always reach their goal.

 

Larry Jacobson

Larry Jacobson, EdD, JD is a practice transition specialist and attorney who has represented professionals and professional service firms for over 40 years. He developed his proprietary Wheels of Insta-Trust™️ and personality archetype analysis in working with his clients. His new book is “Insta-Trust: The Proven Trust Building Process to Create Instant Rapport & Long Term Relationships“. Learn more at  protrustconsulting.com.

 

Understanding The Different Types Of Cash Loans Available

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There are many different types of cash loans available to borrowers. Understanding the different types can help you find the right loan.

These loans can range from short-term to long-term. Depending on your needs, you may need a cash advance to pay off unexpected expenses, such as car repairs or medical bills.

Payday Loans

Payday loans are short-term, high-interest loans that typically require repayment in two weeks or less. People with poor credit commonly use them or need access to other sources of short-term cash.

In many cases, they are a last resort for people with no other option and who need to cover urgent expenses. However, they can be a significant financial burden, as their vast interest payments can leave people in worse financial situations than before they took out the loan.

Despite the large footprint of the payday lending industry, several state laws and regulations protect borrowers from the high cost of these loans. Thirty-two states and the District of Columbia regulate payday lenders by establishing reasonable small loan rate caps or other prohibitions.

Despite these safeguards, payday lenders continue to prey on low-income consumers who need access to other sources of credit or have low credit limits due to past financial problems. These predatory lenders often do not consider the borrower’s ability to repay, which can lead to an expensive cycle of debt that can be difficult to escape.

Personal Loans

A personal loan is one of the most common types of cash loans. These are available from various lenders, including banks, credit unions, and other financial institutions.

A personal loan typically funds a one-time purchase or pays off existing debt. However, they can also be used for a variety of other expenses.

The best way to determine whether a personal loan is correct is to consider your situation and goals. These include your budget, income, and debts.

Some personal loans are secured, which means you put something of value as collateral. These loans are easier to qualify for than unsecured loans.

Installment Loans

Installment loans are a type of loan that you borrow and repay in installments, usually over months or years. These are available in secured and unsecured forms and can help you achieve significant goals like buying a car or building credit.

Unlike revolving, debt products, such as credit cards or home equity lines of credit, installment loans like MaxLend are a better way to manage your money. They offer fixed monthly payments and a predictable payment schedule, which can help you make a budget and stick to it.

Making timely payments is one of the most important ways to use in  MaxLend reviews and quick loans to build and sustain strong credit. Your payment history is the most significant factor in your credit score.

Cash Advances

Cash advances are one of the most common types of cash loans. They are short-term loans you can access through an ATM or online lender, allowing you to borrow against your credit card’s available balance.

These advances can be helpful if you need money quickly and immediately need it. However, they can also have high fees and interest rates, so knowing your options is essential before deciding whether to get a cash advance.

Another option is to look into personal loans, similar to cash advances, except they come with lower interest rates. These loans allow you to borrow a fixed amount of money you pay back over time, usually through monthly installments.

 

Why Time Management Skills Are Crucial To Career Development

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Time is a precious commodity everyone possesses in equal measure, yet it’s one of the most elusive resources. In today’s fast-paced and competitive professional landscape, efficient time management enables individuals to maximize their potential, attain goals, and reduce stress.  

By understanding the significance of effective time management, individuals can unlock new opportunities, accelerate their career trajectories and ultimately achieve personal and professional satisfaction. Time management courses can be useful for learning new strategies and techniques to improve time management skills. 

This article explores the importance of time management skills in career development, delving into how mastering this art can boost productivity, enhance work-life balance, and pave the way for professional growth. 

Importance Of Time Management Skills To Career Development

As professionals navigate the complexities of their work life, efficiently allocating and utilizing time becomes a cornerstone for success. Here are some reasons why time management is vital to career development.   

It Improves Decision Making.

Having good time management skills can lead to better decision-making. With adequate time management, individuals can avoid procrastination, which leads to hasty or impulsive decisions. When individuals manage time efficiently, they have more time to consider their options and weigh the pros and cons of each decision.  

It Results In High-Quality Work.

Strong time management skills can significantly improve the quality of work an individual produces. Time management allows more time to review and refine the job, ensuring it meets or exceeds expectations. This makes it easier for individuals to complete their work methodically and thoroughly. 

Also, effective time management gives individuals more time to plan and prepare, resulting in a more polished and professional end product. Over time, consistently producing high-quality work can help to build a positive reputation and increase opportunities for career advancement. 

It Increases Team Productivity.

With efficient time management, individuals can prioritize tasks and ensure all team members work towards shared goals. This will significantly impact team productivity as team members can complete tasks more quickly and efficiently when they work in a well-organized and coordinated manner. Effective time management also helps to minimize distractions and interruptions, allowing team members to focus on important tasks without being sidetracked. 

Time management strategies help team members optimize their workflow, prevent delays, and identify areas for improvement. This consequentially leads to tremendous success and better outcomes as they achieve more in less time. 

It Reduces Stress Or Anxiety.

When tasks are scheduled according to priority, individuals can easily avoid the last-minute rush, allowing them to complete assignments on time. When individuals have more control over their schedule, they can focus on the task at hand and accomplish more in less time. 

This, in turn, leads to positive work experience, reduced stress levels, and greater overall job satisfaction. Also, by reducing stress and anxiety, individuals can maintain a healthier work-life balance, improving mental health and well-being on and off the job. 

It Allows More Free Time.

Appropriate time management can give individuals the valuable benefit of more free time. Organizing and prioritizing tasks allows individuals to complete their work promptly, leaving more time for leisure activities, personal pursuits, and family time. Effective time management can also minimize the time spent on less important tasks, reducing the likelihood of working overtime or taking work home. 

For instance, a professional who manages their time well may find extra time to use for professional development, such as attending workshops or taking online courses. They may also have more opportunities to network with colleagues and build stronger relationships with clients, which can help advance their careers. 

Time Management Skills Tips

Time management is a crucial skill that can help individuals be more productive and achieve their goals effectively. Below are tips that can improve time management: 

  • Create a to-do list and prioritize tasks based on importance and urgency. 
  • Use time-tracking apps to identify time-wasting activities. 
  • Learn to say no to tasks that are not a priority. 
  • Set achievable goals and break them down into smaller tasks. 
  • Take regular breaks to avoid burnout. 
  • During focused work periods, eliminate distractions like social media and emails. 
  • Delegate tasks to team members who have the required skills. 
  • Use project management tools to keep track of deadlines. 
  • Take a course on time management to learn new strategies and techniques to improve time management skills. 

All these tips help you efficiently and effectively manage your time.  

Conclusion

Time management is one of an individual’s most crucial skills to advance their career. By managing time effectively, individuals can prioritize tasks, meet deadlines, reduce stress, increase productivity, and achieve success.  

However, mastering time management skills can be challenging, especially in today’s fast-paced work environment. That’s why it’s essential to use a combination of personal effort and tools to develop and enhance these skills.

 

Marketing To Millennials: Strategies For Marketing Success

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By population, millennials make up the largest percentage of the US population. As a result, their buying power significantly eclipses that of other generations, especially since they are poised to enter their prime earning years. Unfortunately, marketing to millennials has been a challenge for most businesses and brands globally. This might be due to their constantly changing mindset, finicky nature, or other reasons.

If you’ve been struggling to market your brand to millennials, the following strategies might come in handy.

1. Prioritize mobile-first marketing.

Creating a mobile-centric marketing campaign is a surefire way of reaching millennials. Several brands, including the canned cocktail trend, have seen the benefits of using mobile-friendly marketing strategies. While millennials own laptops and desktops, they spend more than 211 minutes on their smartphones daily and 31 minutes on desktops.

However, you should learn how millennials specifically use their smartphones. This includes identifying their preferred sites and apps. Unlike other generations, millennials can listen to ads only if they come across them in the right space. Millennials are also more likely to watch video content on smartphones than on TVs.

2. Make your online presence felt.

Businesses and brands can also reach millennials better through social media platforms. Millennials have come of age and have witnessed the inception of Facebook, Instant Messenger, Twitter, and other social media platforms. These channels have made it easy for people and businesses to interact.

Millennials have adopted express connectivity and instantaneous communication in their homes and work. However, it has brought along convenience, which is vital for them. Brands should use these platforms to provide timely and consistent information. Like other age groups, millennials have their preferred communication platforms for interacting with brands.

Besides identifying favorite platforms, brands should learn millennials’ preferred correspondence mediums. This includes text messages, social media, emails, calls, and in-person meetings. The following tips can help your brand connect with millennials better:

  • Create a mobile-friendly website – Optimizing your website for mobile devices makes it easier for visitors.
  •  Install chatbots and live chat – Live chats and chatbots provide around-the-clock customer service.
  • Respond to customer comments and inquiries promptly
  • Educate your followers online – Share informative articles and videos about your products and services.

3. Be authentic.

Millennials easily gravitate toward brands that seem authentic. While authenticity cuts across all age groups, millennials prioritize its importance over Gen X and baby boomers. Like other customers, millennials like making their decisions. They will happily click a Facebook ad if they resonate with your brand’s values. However, they can quickly disassociate from your brand if there’s suspicion of inauthenticity. The following tips can help brands build authenticity:

  • User-generated content – More than 60% of online customers consider user-generated content to be authentic. Online reviews and word of mouth can boost your brand’s authenticity.
  • Social media posts – Most millennials like sharing their triumphs and frustrations online. Similarly, brands should maintain an active social media presence and respond to customer feedback. Your followers might suspect something sketchy if you don’t reply to their comments and queries.
  • Customer segmentation – Brands should invest in customer segmentation to avoid the common clash between the target market and marketing messages. You shouldn’t blanket your audience with general marketing messages. Instead, create tailored marketing messages that target a smaller group.

4. Use CRMs to reach your target audience.

Marketing campaigns are as effective as the data used to build them. This is why brands should invest in a reliable customer relationship management platform. CRM tools help marketers and businesses collect and organize their audience’s demographic data. Having the right data increases the accuracy and success of your targeting and customer retention marketing strategies. Below are a few things you should know about the importance of having reliable CRM software:

  • More than 62% of social media users look for product information and news on social platforms. 60% of this population communicates with brands on these platforms. As such, social media platforms are the best place for brands to collect customer data and tailor marketing messages to target already motivated buyers.
  • CRM software can help brands triangulate user data, behavior, and lifestyle. For instance, you can use CRM data to identify smartphone devices being used by your target audience. These insights can help you improve your communication technology, responsiveness, and other marketing features.
  • CRMs and social channels can help brands improve their customer service and conversions. Customers prefer seeing their preferred brands online.

Endnote

Marketing to millennials is a problem faced by many brands. However, they respond to authentic and content-focused marketing strategies. They also listen to influencers and known personalities. Knowing how to market to millennials future-proofs your business because they share a lot with Gen Z.

 

5 Tips For Hiring The Right People For Your Startup

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Your employees are an essential asset in your startup. They significantly impact the success or failure of your business. Startups can be vigorous. They require the right people to manage the work to achieve optimal success. With a workforce that owns your startup’s goals and dedicates its hard work and passion, you’re assured of its success and growth.

Working with the right team is essential to actualizing your visions. Hiring the right workforce with the desired qualifications and skills for your business saves time and costs, improves productivity, betters team dynamics, ensures effective decision-making, and enhances the achievement of organizational goals.

This article outlines five tips for hiring the right people for your startup.

1. Conduct background checks.

Bad hires can cost your startup a lot of time and money. Considering how much you invest in starting a business, conducting a background check, such as a criminal record check Edmonton, should be a part of your hiring process priorities. Conducting background checks helps you spot any threatening convictions that pose a possible threat to your startup.

Violence, embezzlement, or fraud convictions can be a major issue that could expose your customers, business, and team members to risky situations. Background checks help verify if individuals are qualified for the job, obtain quality hires, safeguard your reputation and brand, and boost startup success.

2. Develop a recruitment strategy.

An excellent recruitment plan helps attract and recruit top candidates for your startup and build solid, capable hires. It also saves you resources and time by recognizing the most qualified individuals, cutting the lengthy and expensive recruitment process. An effective recruitment strategy enables your startup to find suitable candidates, improves inclusivity and diversity, and boosts employee performance and satisfaction, reducing workforce turnover and enhancing the hiring experience.

Partnering with the best employer of record is great for compliance with local labor laws, and streamlining your hiring process, providing further support in managing your global workforce effectively.

3. Know what you want in a potential hire.

A job description is essential when recruiting for your startup because it gives a clear picture of what you’re looking for in a prospective employee. It’s your initial encounter with possible applicants. To create a good job description, note that there are specific factors that candidates look for and others that may convince applicants to submit their resumes.

A great job description should have a job title, duties and responsibilities, performance goals, company information, and remuneration. Ensure your formatting makes it easy for people to scan through the job description. The job description should also be of a good length.

4. Develop and showcase an excellent startup culture.

Creating a startup foundation gives your business a foundation to grow from. Launching your startup without establishing the right culture may result in bad hires and toxic work environments. It directs you to candidates who reflect your core values or possess the skills to bring in new values that expound on what you want to build. To create a solid startup culture, define your company’s core values and purpose, keep the communication channels open, and promote agility among employees.

5. Create an employee referral program.

Developing a referral program as part of your recruitment strategy in your startup’s early stages is crucial. It’s a dependable source of qualified candidates. Referred workers are likely to perform better and stay longer. Referred employees take less time to train and onboard, saving the essential resources your startup needs.

Endnote

Recruiting suitable candidates for your new business is crucial for its success. Use these tips to hire the right people for your startup.

 

The Secret Chemistry That Will Make Interviewers Love You 

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by Vicky Oliver, author of “Live Like a Millionaire (Without Having to Be One)“

Any competent job candidate knows to come prepared with astute answers to stock interview questions. And while preparation goes without saying, it’s important to know that, often, it’s the chemistry between you and the interviewer that will make or break an interview.

But chemistry can be enhanced with a few simple tips. You should feel that the people and the place are the right fit for you, just as the hiring manager should feel that you are the right fit for the team and the company.

When you’re able to showcase your natural confidence, your ability to think under pressure, and your dazzling personality, you have a good chance of projecting the person that others will take to.

Here are some ways to build the chemistry that lets your interviewer know you’re the right match:

1. Dress the part.

Appearance matters in the professional world. Stand out in the right way by taking a modest approach to displaying your flair for fashion. Look up the company’s website and try to glean what others wear. Then resolve to look even more professional on the day of the interview.

2. Arrive early.

Showing up 5 or 10 minutes ahead of your scheduled meeting gives an impression that you take the interview seriously and can be counted on to be reliable. If you interview is on Zoom, it’s best to arrive 5 minutes early. Check your mic and the lighting in advance.

3. Give a firm handshake.

Put some muscle in your grip, but not so much that it’s painful to the other person. A simple hand clasp will make a favorable impression.

4. Look the interviewer in the eye.

Eye contact exudes confidence. Especially when you meet your interviewer, be sure to look right at the person for about a second or so.

5. Be you at your most enthusiastic.

Present a positive attitude. Be aware of how an upright body posture gives the impression of energy and vibrancy. Don’t slouch!

6. Be present.

Listen carefully to the interviewer. Rephrase a question if you’re unsure. Don’t allow your mind to wander when the other person is speaking. Give a relevant answer that’s on-topic to show that you’re paying attention. Above all, don’t talk over or interrupt your interviewer.

7. Answer by sharing an anecdote.

Rather than just sticking to a self-scripted litany of your skills, tell a story. This keeps the exchange conversational and lets your personality shine through. (Pro tip: Practice a bit in advance to nail the timing.)

8. Prepare several insightful questions.

Show that you’ve done your homework and have researched the company by asking insightful questions. The interviewer will know that you’ve given careful thought to the position.

9. End on a positive note.

Graciously thank the interviewer and reiterate your interest in working for the company. Inquire about the next steps. If appropriate, hand the interviewer your business card and ask for theirs. If an executive recruiter sent you, be sure to follow up with that person the moment you arrive home.

10. Send a note of thanks.

Follow-up is nearly as critical as making a good in-person impression. A gracious Thank You note and a few insights about what you took away from the interview will remind the Human Resources manager why you’re the one who should be hired.

Meanwhile, take note of your interviewer’s attitude and the impression it leaves with you. Does this person project the chemistry that you’re looking for? If so, and if through your confidence, enthusiasm, and positivity you exude the type of chemistry that appeals to the interviewer, then you have both found the right match for a promising and productive professional relationship.

 

vicky oliver

Vicky Oliver is a leading career development expert and the multi-best-selling author of five books, including “Live Like a Millionaire (Without Having to Be One)”, “301 Smart Answers to Tough Interview Questions“, and “Bad Bosses, Crazy Coworkers, and Other Office Idiots“. She is a sought-after speaker and seminar presenter and a popular media source, having made over 901 appearances in broadcast, print, and online outlets.

 

VoIP’s Growth Is Changing How Businesses Operate Across The Globe

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As more businesses expand their use of telecommunications technology, the growth of the Voice over Internet Protocol (VoIP) market is transforming the way companies interact with customers.

VoIP systems allow businesses to place calls from handsets, desktops, laptops, and mobile apps, increasing employee flexibility while also providing robust data and analysis of customer interactions. The VoIP systems offer businesses greater flexibility as they expand hybrid and remote workplace options. The systems also offer effective and efficient solutions that can reduce telecommunications costs and eliminate the need for expensive, upfront infrastructure installation.

Since emerging in the 1990s, VoIP technology has greatly evolved. The market includes a number of providers, including OnSip.

VoIP growth in the U.S. is significant

Businesses in the U.S. have helped fuel the popularity of VoIP systems. The number of VoIP lines increased from 6.2 million to 41.6 million between 2010 and 2018. That is significantly greater growth as a percentage than the use of VoIP in residential telephone lines, indicating that continued growth across industries can happen quickly for businesses as they learn about the advantages of VoIP systems.

The greatest opportunity for growth lies with small to medium-sized businesses as they discover the technology. The biggest growth drivers appear to be the need for more cost-effective telecommunications technology and the expansion of distributed and remote work opportunities. The technology also has the added benefit of improving worker satisfaction because of the powerful tools available in many VoIP solutions.

VoIP systems save money

Another benefit of VoIP systems is that they save data. Unlike a traditional landline that sends data even when a caller is not talking, VoIP systems use about half of the data because it is not transferring when a line is silent. The silence suppression feature of VoIP systems recognizes when a caller is silent and won’t transfer data at that time, transmitting only when it detects when a caller is speaking. This reduces data transmission costs for both the VoIP provider and the business using the service.

The costs of VoIP systems can be as low as $20 to $30 a month, a flat rate charged to users. Traditional landline services can be much more expensive because providers often charge by the minute of call time used. Additional features can increase the cost of VoIP, but the return on investment can be significant for these services that help businesses analyze customer interactions and sentiment.

In some cases, businesses have reported significant cost savings with VoIP, by as much as 50%. The savings realized will depend on the size of the company and the VoIP system used. Large savings comes from the lack of any required special equipment and the use of a cloud-based system that reduces upfront capital costs.

Future savings expected from VoIP

The cost of VoIP is expected to continue declining as technology advances and the market consolidates. The cost of VoIP is expected to decline annually between 3% and 5%, according to Gartner. This trend continues with annual declines recorded from 2017 to 2018. .

VoIP savings also will continue to increase as businesses use the technology, which can reduce team member calls by 32 minutes a day. These savings are primarily the result of improved availability, flexibility, and functionality of VoIP technology. That’s particularly true for small businesses that experience a disproportionate cost burden from personnel expenses required to staff call centers.

Businesses will also experience future savings as they shift into more remote work opportunities, eliminating the need to pay for large call center offices while allowing workers to take calls from anywhere.

Growth in the VoIP market continues

The greatest growth in VoIP is expected in North America, with the region expected to make up to 40% of the market by 2025. Much of that growth is attributed to telecommunication infrastructure advancements, increased reliance on remote workers, and the popularity of cloud services.

The global market is expected to grow to $55 billion by 2025 from about $20 billion in 2018. That growth will continue to surge as the internet becomes more widely available across the globe and more businesses have the option to switch to VoIP in the future.

 

The 3 + 1 Essential Success Skills Every Business Leader Should Master

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by Alex Brueckmann, author of “Secrets of Next-Level Entrepreneurs – 11 Powerful Lessons to Thrive in Business and Lead a Balanced Life”

As a young entrepreneur, the thought of starting a business can be both exhilarating and intimidating. The excitement of being your own boss and the possibility of achieving financial independence is tempered by the fear of failure and uncertainty.

Here are some of the critical skills and insights that every young entrepreneur needs to develop to create a thriving business and build a life filled with happiness.

We are Different, with Many Commonalities

Collaborating with many types of entrepreneurs and corporate leaders over the last twenty years, I have come to realize that despite their differences, they share some commonalities. They all operate in a marketplace with competitors, they all want to sell their offerings to clients, and they are all affected by consumer demands for a more sustainable way of doing business.

No matter the size of your business, your industry, or governance structure, these commonalities have major implications for any business leader: they need essential hard on business strategy, pricing, sustainability, and leadership.

Understanding Strategy, Pricing, and Sustainability is Key

Leaders need to harvest the benefits of strategy as a discipline to paint a compelling vision for their business and create a strategy to bring that vision to life. Without, businesses lack clarity and direction, resulting in allocating resources to topics that aren’t mission-critical priorities. This quickly can become a threat as it leads businesses to stretch themselves too thin and miss out on what really matters for success.

Pricing is the biggest lever of profitability. Especially during times of high inflation, pricing plays a crucial role in protecting your bottom line. Unfortunately, few business leaders understand the power of value-pricing and a differentiated pricing model. They use outdated approaches to pricing, such as ‘cost plus’ or purely competitive pricing, rather than understanding what customers value about the different aspects of their offerings relative to their price.

Companies embracing their responsibility to impact this world positively can strongly benefit from changing market demands. Increasingly, consumers are spending their hard-earned money on services and goods that resonate with their own set of values. This is especially true around social and environmental conscious buyers. Entrepreneurs should embrace the opportunity and build businesses that benefit people, planet, and their pockets.

Leadership is a Success Factor for New Entrepreneurs

Moving away from the three essential hard skills for entrepreneurs – strategy, pricing, and sustainability – let’s talk about one additional, people-related skill: leadership. In countless coaching sessions with clients, I have observed that many business owners underestimate the importance of leadership. They often tell me something along the lines of not having much of a team to lead. They fall back on the misconception that there’s not much you can do in a small part of the sandbox.

Fortunately, most of my clients eventually arrive at a definition of leadership inspired by John Maxwell who said, “The true measure of leadership is influence – nothing more, nothing less.” By that definition, we are all leading in one way or another. We all make choices that influence others, just by how we show up at meetings with clients, suppliers, or employees. How we treat people and our planet has an effect. When we act as leaders, we contribute to shaping more equitable workplaces and social society.

Leaders Build People-Centric, High-Performance Workplaces

We live in an age of disruption, which makes people feel out of control. We want

to be in control of our lives and businesses, but the reality is that we cannot control everything. The best we can do is to be prepared for change and have an adaptable mindset. Leaders need to be able to navigate through uncertainty and adapt quickly to new circumstances.

To create a people-centric high-performance culture, leaders must prioritize their team’s well-being and happiness. A happy team is a productive team. Leaders should invest in their team’s professional development and ensure that they feel valued and appreciated.

Retaining Talent by Leveraging Conflict

The talent gap is a significant issue for businesses today. It’s becoming more challenging to find and retain talented employees. Leaders need to create a workplace culture that attracts and retains the best talent. This means offering competitive compensation packages, creating a positive work environment, and investing in employee development.

An additional way is to leverage the power of conflict. Conflict is inevitable in any workplace, but leaders should see it as an opportunity for growth. When handled correctly, conflict can lead to better ideas and stronger relationships. Leaders need to be skilled at conflict resolution and creating an environment where people feel comfortable sharing their thoughts and ideas.

Acquiring these skills and focussing on what truly creates value to consumers, employees, and society, entrepreneurs can create a thriving business. As you embark on your entrepreneurial journey, remember that you are not alone. Seek out mentors, advisors, and a supportive community to help you along the way. With hard work, dedication, and the right skills, you can thrive in business and lead a balanced life at the same time.

 

Alex Brueckmann

Alex Brueckmann is author of “Secrets of Next-Level Entrepreneurs – 11 Powerful Lessons to Thrive in Business and Lead a Balanced Life”. He facilitates strategy processes and leadership programs for CEOs and executive teams around the world. A board director and speaker, Alex works at the intersection of business strategy, leadership, and empowerment.

 

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