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Your Biz Needs To Adapt to Flexible Work Arrangements — Here’s Why

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by Pranav Dalal, CEO of Office Beacon

The stakes are always high for small business owners. Every decision — especially when it comes to structuring their teams — can make or break their success. The conversation around remote and hybrid work isn’t just about employee preferences anymore; it’s a strategic advantage that can significantly boost retention, innovation, and even bottom-line growth.

Yet, many leaders are pushing for a full return to the office, missing out on the significant benefits that flexibility in work arrangements can offer.

Retaining Talent and Boosting Morale

Flexibility in the workplace has become a non-negotiable for top talents. In a market where skilled workers have more choices than ever, they gravitate toward companies that respect their time and offer them autonomy. For small businesses, this can be a game-changer. They don’t have the deep pockets or endless resources of big corporations, but what they can offer is a working environment where employees feel trusted and valued.

Numerous studies have shown that workers with flexible arrangements report higher job satisfaction, less burnout, and greater loyalty to their employers. In my own experience, team members who have the freedom to work remotely or on a hybrid schedule are more motivated and committed. They feel like partners in the business, not just employees filling a seat.

From a financial perspective, retaining talent also translates to savings. Turnover costs are significant — especially for small businesses. The time, money, and effort it takes to recruit, onboard, and train new employees can slow you down. Offering flexibility reduces those costs by keeping your top performers happy and engaged.

Offshore Talent is Now More Trained and Accessible

Ten years ago, hiring offshore was riddled with concerns—skills gaps, cultural differences, and time zone challenges. But today, things have changed. Countries once overlooked for skilled labor have now become powerhouses of trained, capable professionals, and they’re more affordable than domestic hires.

For small businesses looking to scale, hiring offshore talent can be a strategic win. It allows for a workforce extension without the overhead costs of traditional hiring. And let’s face it, we’re in an era where technology has made working across borders as simple as working across the room. Tools like Zoom, Slack, and project management platforms allow for seamless collaboration. We hire offshore talents, and the results have been excellent, if not more impressive, than other local hires. Not only did I get the skill sets I needed to scale, but I also saved significantly on labor costs, which I reinvested in other critical areas of my business.

Remote and Hybrid Teams Drive Innovation Across Borders

One of the most persistent myths about remote work is that it stifles collaboration and creativity. In reality, the opposite is true. Remote and hybrid teams, when managed properly, have the potential to drive more innovation than traditional office settings. Why? Because they bring together diverse perspectives, cultures, and ways of thinking that are often absent in a homogenous, office-bound environment.

Innovation doesn’t come from being in the same room; it comes from bringing different ideas and experiences to the table. Remote teams, especially those that span different regions or countries, are inherently more diverse. This diversity drives better problem-solving and more creative solutions. The key is creating a culture where ideas can flow freely — whether they’re shared on a video call or in a Slack message. For small businesses looking to compete on a global stage, fostering this kind of collaboration can be a serious advantage.

When I expanded my hiring beyond my immediate geography, I didn’t just add more hands to the team; I added more brains—brains that approach problems from different cultural, educational, and experiential backgrounds. This diversity has been crucial in helping my business stay agile and creative in a very competitive market.

Is The Traditional Office Structure Becoming A Relic of the Past?

Is the traditional office structure still relevant, or is it becoming a relic of the past? For some businesses, the idea of everyone clocking in at 9 AM and out at 5 PM is comforting, a way to maintain control. But ask yourself whether this model actually drives the best results in all aspects of your business. The truth is most employees don’t need to sit in a cubicle for eight hours a day to be productive. In fact, rigid office hours often hinder productivity.

The pandemic has shown us that people can work — and work well — from home, cafés, or wherever they feel most comfortable. What matters is the output, not where or when the work happens. For small businesses, adopting a results-oriented mindset rather than sticking to rigid office hours could mean better performance without the cost of maintaining an expensive office space. The days of needing a brick-and-mortar office to legitimize a business are quickly becoming just another piece of history.

 

Pranav Dalal is the CEO and founder of Office Beacon. Pranav’s entrepreneurial journey began in mid-2001 when he traveled from Los Angeles to India, rented an office, hired five employees, and started Office Beacon — all within one week. In 2012, Pranav expanded Office Beacon’s global footprint by taking over service facilities and employees from a subsidiary of VistaPrint in the Philippines. Now, with over 5,500 full-time employees globally, Office Beacon operates in India, the Philippines, South Africa, and Mexico.

Marketing Strategies In A World Of Opt-Outs

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by Andrea Ness, Media Strategy and Oversight Director, ddm marketing+communications

By now, the phrase “reject all cookies” is more closely associated with browsing the internet than dieting.

In June, Google announced it would allow users of the Google Chrome browser to opt-in or opt-out of third-party data collection, effectively reversing its earlier decision to phase out third-party cookies in the second half of 2024. Businesses tracking users of Chrome, the number-1 browser in the world, can expect to feel the effects of these opt-outs in keeping with a longstanding trend.

Since May 2018, European Union consumers have gotten familiar with the General Data Protection Regulation (GDPR), which limits how companies collect and use personal data online. California’s own version of the law — the CCPA — has similarly protected consumers in the largest U.S. state by population. Virginia, Utah, Colorado and Connecticut have also allowed for opt-outs in recent public policy decisions.

The upshot for digital marketers is the same: a forced shift away from cookie-based tracking in digital media campaigns wherever consumers can opt out.

This transition requires organizations to adopt more innovative strategies that gather first-party data in marketing efforts, contextual targeting, and implementing Conversions API for platforms like Meta (Instagram/Facebook) and LinkedIn to enhance data accuracy and privacy compliance.

Here are six strategies behind successful media campaigns for a “cookieless” future:

1. Embrace First-Party Data.

Focus campaigns to have Landing Pages encouraging first-party data collection, including form fills, download and contact inquiries, CRM data, and analytical data collection. Also, put deeper focused efforts on custom-list targeting in digital and social, marketing automation/email marketing, and remarketing efforts.

2. Implement Conversions API for Meta Platforms (Facebook, Instagram).

This allows for the transmission of events like purchases, sign-ups, and other actions without relying on browser cookies. This process ensures more accurate tracking of user interactions while respecting user privacy practices.

3. Utilize LinkedIn’s Insight Tag and Conversions API.

This allows conversion data to still be extracted, bypassing the need for third-party cookies and providing a more reliable method for measuring ad performance and targeting audiences on LinkedIn.

4. Contextual Targeting.

Shifting more focus to more contextual-based targeting for digital display and native ads, allowing marketers to place ads based on the content of the website instead of user behavior and retargeting ads. This method respects user privacy while still delivering relevant ads. The key is to identify the correct content categories and keywords to target audiences effectively.

5. Behavior Modeling.

Instead of targeting based on what they do once hitting the client Landing Pages, create audiences based on user behaviors in-platform. For example, it’s possible to retarget audiences if they watch a video ad for a certain length of time, or view a previous LinkedIn image ad in a dedicated timeframe. Creating audiences in this way allows marketers to retarget audiences who already took deeper actions and engaged with messaging previously.

6. Platform-Based/Third-Party Audience Targeting.

Targeting based on platform-known audience data — job titles, functions, companies, gender, age, geographic locations, interests, behaviors — is audience creation that we utilize that will not be affected by these changes. This ensures that we can still reach these audiences and then find unique ways to keep communicating with them.

 

andrea ness

Andrea Ness provides leadership and oversight to ddm’s media team. With more than 22 years of experience in marketing and public relations, she has driven significant growth in building strong media, social, and digital teams for marketing agencies and organizations. Andrea enjoys building valuable relationships with people at all levels of an organization and using her skillset to advance both people and companies to the next level.

 

Top Tools And Resources For Managing A Global Brand

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One of the beautiful things about the modern world is how interconnected it is. Global brands used to be the realm of only the largest megacorporations. Now, the right viral video or ad campaign can have your products on the tongues of consumers from New York to New Delhi. As markets and customer bases become more international, however, the need for effective tools and resources to manage a brand on a worldwide scale has never been greater.

Managing a global brand presents many challenges, but the digital age has made it possible for businesses of all sizes to do more with less. From digital marketing platforms to localization software, from international market research tools to global branding agencies, the right set of tools can make all the difference in successfully growing and sustaining a global brand.

Let’s look at some vital tools and resources that can help you effectively manage and grow your brand, no matter where in the world your customers are.

Digital Marketing Platforms

The thing that has made it easier than ever to become a worldwide brand is, of course, the internet. This puts digital marketing at the heart of successful global brand management. Whether you’re aiming to reach customers in Seattle or Singapore, digital platforms offer the scalability and precision you need to target and engage diverse audiences.

Some of the most popular platforms include:

  • Google Ads: When your brand becomes synonymous with “searching something on the internet,” the world’s most popular website is doing something right—and Google’s advertising options are robust and effective. Google Ads lets you reach potential customers through a variety of methods, including search ads, display ads, YouTube ads, and more, all of which can be tailored to specific regions and languages.
  • Facebook Ads: Google may be the heavyweight champion of the internet, but Facebook is a close contender. Together, these platforms are indispensable for any brand looking for a global presence. Facebook’s advertising platform provides access to billions of users across its various platforms, including Instagram and WhatsApp, letting you run highly targeted campaigns based on factors like demographics and interests.
  • HubSpot: While HubSpot isn’t one of the most highly trafficked sites on the planet, like the other two in this list, it’s an invaluable tool for digital marketers going global. HubSpot is a comprehensive inbound marketing platform, and it offers a suite of tools that support global brand management on sites like Google and Facebook. From content creation and email marketing to social media management and CRM tools, HubSpot can provide insights into how your campaigns are performing in different regions, letting you make truly data-driven decisions.

These tools aren’t just about reaching a global audience; they help you do so with precision and relevance.

Localization Software

It’s said that music and mathematics are the universal languages, but in reality, there are thousands of languages spoken by the diverse masses of the world. While ads in English may resonate with many people around the world due to its widespread prevalence as lingua franca, to truly succeed on a global scale, your brand must speak the language of its customers, both literally and figuratively.

Localization software can help with this process, going beyond mere translation to adapt your content, products, and services to meet cultural and linguistic nuances of different parts of the globe.

  • Trados Studio: One of the most popular tools for translation and localization management, Trados Studio supports over 200 languages. It offers features like translation memory and terminology management, ensuring consistency across all your localized content.
  • Smartling: Another top localization platform, Smartling lets you automate and manage the entire localization process. It integrates with your existing CMS and offers real-time translation and review features, enabling your team to connect and collaborate with real human translators and reviewers around the world.

Localization is critical for building trust and credibility in new markets.

International Market Research Tools

Understanding the nuances of different markets is essential for any global brand. The same ad that works in Baltimore might not work as well in Budapest. Using international market research tools can give you vital insights to help you tailor your brand’s offerings and strategies to local preferences and behaviors.

  • Euromonitor International: Euromonitor is a leading provider of global market data and analysis. Their research covers a wide range of industries—consumer trends, competitive landscapes, market sizes, and more. Its data is invaluable for making informed decisions about your brand in a particular market.
  • Statista: Another powerful tool for global market research, Statista—as the name suggests—offers statistics, consumer survey results, and industry reports from over 170 countries. With its user-friendly interface, you can quickly access and analyze data on various topics. From e-commerce trends to consumer behavior, Statista can help you adapt your strategies.

International market research tools can help you anticipate market demands, identify opportunities, and mitigate risks so that your global brand strategy is both informed and effective.

Project Management and Collaboration Tools

Managing a global brand often involves coordinating teams and projects across multiple time zones and locations. Fortunately, there are many handy tools that worldwide teams can use to stay on the same page. Some of the most common tools of this kind include:

● Trello and Asana: These project management tools are widely used and praised for simplicity and flexibility. Trello’s visual boards and Asana’s task management features let teams track progress, assign tasks, and collaborate in real time.

● Slack: A popular communication platform that facilitates real-time messaging, file sharing, and collaboration across teams. Slack helps bridge the gap between teams in different parts of the world, letting everyone stay connected and informed.

Global Branding Agencies

You probably aren’t an expert in global marketing—so why try to learn this skill from the ground up while running a business? Navigating the complexities of global branding requires highly specialized expertise and experience that go beyond most in-house capabilities. Global branding agencies like InnoVision offer services that range from brand strategy and creative development to digital marketing and beyond, helping your brand maintain a consistent identity while also adapting to the unique needs of each market.

Partnering with global branding agencies can provide your brand with deeply valuable strategic guidance and insights that you need to thrive in diverse markets.

Managing a global brand requires a strategic approach and the right set of tools. Digital marketing platforms, localization software, global branding agencies, and more all play a crucial role in letting your brand resonate with customers across the world.

 

I Hate My Job!

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by Bob Gomersall, author of “Worthwhile Wealth: An Entrepreneur’s Guide To Success That Satisfies”

So what are you going to do about it?

You could look at changing your job, as most people do – or you could think about setting up a business. That may seem daunting but it is certainly worth a look, and there is plenty of evidence that lots of young people are doing exactly that.

What are the obstacles?

It is said that most people reject most of the ideas that come their way in less than five seconds. So take a bit longer to think about this one and think about the obstacles as you perceive them.

Is it money?

If so then think about the following.

Do you have some savings? Will your family help? Will your friends help? Can you get people to help you on a promise of shares in a business? Would family and friends invest in a share of the business? There is no one answer to each of these questions because everyone’s situation is different. It would be easier if you had financial support to fall back on, but some people don’t One of the case studies in my book (“Worthwhile Wealth – an entrepreneur’s guide to success that satisfies”) started with absolutely nothing, and was a single mum as well. Clearly it was very, very hard, but she was innovative, entrepreneurial and used her brain to work out how to get round this particular problem. There are always obstacles and lack of money is just one of them; but there are nearly always ways around the problems, and it is a case of thinking hard about it. A wise old businessman once told me that business is predominantly about thinking, and this is just one example.

Is it status?

Think hard about this. Do your family and friends really care about your status? Really? Ask them! I think you will find they are not as impressed by your current status as you think, and indeed they don’t care much if you do something entirely different.

If they do care then think about changing your friends. What kind of values have they got?!

Now it is true that a lot of parents want their children to have a “proper job”, with money coming in every month. You may feel the same, in which case another job might suit you best. But it is worth remembering that you are working for yourself and for your future, and there is no point in doing something just because it pays well. The happiest people I know are not the ones with the most money. It is those who do work they love, or feel they have control over their lives, or perhaps who feel they are doing something of value to the community. If they are well paid then so much the better, but it is no more a motivator then having a high status.

Is it fear of failure?

Well most people have this fear. Is it really fear though? To me fear is about physical danger and most people are a long way from that. So why do people have fear of failure? Again it is largely about what other people think. However in my experience most people are impressed when someone has a go at setting up a business, and this is partly a recognition of the courage involved, but partly because they often have the ambition themselves.

There are a lot of things you can do to ensure that when things go wrong – as they inevitably do from time to time – it is a setback and not a disaster.

Think in terms of small steps. What small steps could lead you to where you want to go? Maybe you can stay in your job whilst you take the first few steps. If are really lucky your employer may even help you. If not then it could be something for your spare time. I did it like that for many years until my business became too large to handle in that way.

One approach is to ensure that each step is not critical – so that if it goes wrong you can correct your approach ready for the next step. In this way a small “failure” is nothing more than an unexpected outcome, and something of value has been learned – and you can continue on your journey.

It is not easy, but you will be free to make your own decisions! Many people find this is so much better than being told by a boss to do things that don’t make sense.

Focus on what matters to you

How do you decide what to do? You may have a burning vision, in which case it is obvious. On the other hand you may have to think a bit more deeply about things. What do your enjoy doing? What gives you a sense of purpose? What would benefit others, such as your community or society in general?

This really addresses the question of “Why” you want to set up a business. Knowing why you are doing something provides a long term vision that can help sustain you when things don’t go to plan.

It is also worth thinking about scale. Many people are happy with a small business because they don’t fancy the hassle of managing people. In fact the vast majority of businesses are very small, with less then ten people, and many do very well indeed.

On the other hand you may wish to build a business empire – and most of the jobs in our economy are created by such people, who represent only a few percent of the population.

So would you like to build a large company, or a one person business – or something in between? It is worth answering this honestly. In fact a lot of business involves being honest with yourself, and not pretending things are as you would like them to be rather than as they actually are. In brief you need to be realistic if you are to make the right decisions. It is not rocket science, but rather it is a lot of common sense.

Get Going

At some point it pays to just get going. Think about your vision, do things in small steps, seek advice, and keep thinking about whether what you are doing is working. Above all keep your eye on two things – sales and cash. Unless people are willing to pay for your service or product then ultimately it will go nowhere. So you must have some idea what you can sell. It may be hazy to begin with, and you may change your mind as a result of trying things or talking to people, but sooner or later you have to start selling.

The other side of it is that if the cash runs out you have no business. That is simply a case of making sure you do not spend more than you have – or can raise or borrow. It is very simple but many people forget this. You may have to take actions that are not attractive, like taking a part-time job, or making somebody redundant, but there is always a way if you think hard about it, are honest with yourself and have ensured that you are prepared. Early in my business my parents did a lot of the work assembling my products, and sending them off – paid on the basis of a percentage of the sales. This way the risk was minimised early on. This is just one example of the possibilities. Retired family members can be very helpful!

Is it worthwhile?

Most of the people I know who have their own business – large or small – say they would not change it. They like the freedom, the autonomy and the opportunity to set their own destiny – even if, as in some cases their earnings are not very great.

Remember that business is about risk minimisation, rather than just taking risks. Work out where you can get some sales from, and check that that you are being realistic. You must have some income eventually, and the cash can never be allowed to run out!

So if these ideas appeal you can always have a go, and if you do it sensibly there is very little to lose and a lot to gain.

 

Dr Bob Gomersall worked as a theoretical physicist at the Max Planck Institute, Stuttgart. He founded his first business (BTL – now known as Surpass Assessment) as a ‘side hustle’ in 1985, followed by Virtual College in 1995 and Advanced Digital Innovations in 2005. Bob has a particular interest in innovation. He is a ‘Business Angel’ and has invested in a range of start-up businesses.

 

Financial Technology (Fintech) Innovations Supporting UAE SMEs

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The United Arab Emirates (UAE) has emerged as a global hub for financial technology (fintech), significantly impacting small and medium enterprises (SMEs) across the region. As SMEs play a crucial role in the UAE’s economy, accounting for approximately 94% of all enterprises and contributing around 60% of the GDP, the integration of fintech solutions is vital for their growth and sustainability.

This article explores the innovations in fintech that are supporting UAE SMEs and highlights the various initiatives by the UAE government to foster this ecosystem.

The Rise of Fintech in the UAE

The fintech landscape in the UAE has seen remarkable growth in recent years, spurred by a combination of factors including technological advancements, a supportive regulatory environment, and a strong entrepreneurial spirit. The UAE government has recognized the importance of fintech in enhancing the efficiency of financial services, particularly for SMEs that often face barriers in accessing traditional financing.

Key Fintech Innovations Supporting SMEs

  1. Digital Lending Platforms
    • Fintech companies are offering alternative lending solutions that provide SMEs with quicker access to funds. Platforms like Beehive and Funding Souq facilitate peer-to-peer lending and crowdfunding, allowing businesses to connect directly with investors without the lengthy approval processes typical of traditional banks.
  2. Payment Solutions
    • Innovative payment solutions, such as mobile wallets and contactless payment systems, have made transactions easier for SMEs. Services like PayBy and Telr enable businesses to accept payments online and in-store seamlessly, enhancing customer experience and improving cash flow.
  3. Accounting and Financial Management Tools
    • Fintech applications such as Xero and QuickBooks help SMEs manage their finances more efficiently. These tools offer features like automated invoicing, expense tracking, and real-time financial reporting, allowing business owners to make informed decisions.
  4. Blockchain Technology
    • Blockchain has the potential to revolutionize the way SMEs conduct business. By enhancing transparency and security in transactions, blockchain solutions can reduce fraud and streamline processes, particularly in supply chain management.
  5. E-Commerce Platforms
    • The rise of e-commerce has been accelerated by fintech innovations. Platforms like Souq.com and Noon.com provide SMEs with the opportunity to reach broader markets, while integrated payment solutions facilitate seamless transactions.

UAE Initiatives Supporting SMEs

The government has implemented several initiatives to support SMEs in the UAE and encourage the adoption of fintech solutions. These initiatives focus on creating a conducive environment for small businesses to thrive and leverage technology.

  1. SME Strategy 2030
    • Launched by the UAE Ministry of Economy, this strategy aims to enhance the contribution of SMEs to the national economy. It focuses on improving access to finance, fostering innovation, and integrating SMEs into global supply chains.
  2. Dubai SME
    • This initiative, part of the Dubai Department of Economic Development, provides various support services to SMEs, including access to funding, training programs, and networking opportunities. Dubai SME also promotes the use of fintech solutions among small businesses.
  3. Fintech Hive
    • As part of the Dubai International Financial Centre (DIFC), Fintech Hive is an accelerator program that supports fintech startups and SMEs by providing access to mentorship, funding, and collaboration opportunities with financial institutions.
  4. The Central Bank of UAE’s Fintech Strategy
    • The Central Bank has developed a comprehensive fintech strategy aimed at enhancing the financial services ecosystem. This includes regulatory sandboxes that allow fintech firms to test their products in a controlled environment, encouraging innovation while ensuring consumer protection.
  5. Funding Programs
    • Various funding programs, such as the Mohammed Bin Rashid Fund for SME Development, provide financial support to small businesses. These programs often include favorable terms for startups looking to leverage fintech solutions.

Conclusion

The integration of fintech innovations is transforming the landscape for SMEs in the UAE, enabling them to overcome traditional barriers to finance and enhancing their operational efficiencies. With the ongoing support from the UAE government through various initiatives, SMEs are well-positioned to harness these technologies for growth and sustainability.

As the fintech ecosystem continues to evolve, it will play an increasingly vital role in shaping the future of small businesses in the UAE, driving economic diversification and innovation.

 

How B2B Brands Can Generate More Website Traffic

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Getting businesses to visit your website is very different from encouraging the general public to visit web pages. B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. There are some clear and practical methods available for those B2B businesses that are hoping to boost the number of people that visit their website, and the effects can be highly beneficial. From improving brand awareness to making more sales, the right traffic generation can transform the future of a B2B brand.

If your website figures are holding you back, then here are the best ways to generate more traffic and boost your online visibility.

Ignore SEO.

While marketing professionals will always focus primarily on SEO boosts, it’s a good idea not to get too bogged down in it. Of course, SEO is a vital component of modern marketing for any kind of business, and the temptation is always going to be trying to second-guess search engines and adjust marketing tactics that will do nothing more than please Google.

For B2B brands, focusing only on SEO can actually hold you back from improved performance. Never forget that pleasing an algorithm can often mean that you forget your actual audience.

When it comes to content, create the website text and images that will resonate with your business audience. Consider what your prospects will be most in need of and tailor your content to match those needs. If you struggle in terms of creating the right content, then consider using content writing services like those offered by www.clickintelligence.com. This will provide you with some significant benefits. The advantage of content creation for a human audience is that it will have an inevitable positive effect on your SEO because you will be creating content that has value.

That will mean your visitors will stay on the page longer and check out more of your internal pages. This is great for SEO, but it also makes it far easier to introduce those prospects into your sales funnel.

Email Campaigns: Dos and Don’ts.

All B2B brands should be using email marketing. While emails fell out of favor for marketing purposes around 2013, they are back with a vengeance and are now considered the marketing must-have for both B2B and B2C companies. That’s because email newsletters and promotions are one of the best ways to encourage site visits. The challenge is making sure that your email campaigns are of sufficiently high quality to generate that traffic. For B2B brands, that means:

Refreshing your client list: Don’t waste time sending out emails to people that aren’t interested. Use your analytics to identify those people that either don’t open your emails or simply never respond to your CTAs. If you keep sending out emails to people that don’t want them, then your brand will start to be seen as a nuisance. Clear your client list database regularly so that only the people that want you to land in their inbox are listed.

Paying attention to ‘subject’: Your email subject is one of the most important parts of your email to get right. It needs to be both informative and catchy. The goal is to encourage people to open your email and read it. That means your subject title needs to be clickable and relevant. Don’t resort to clickbait, but when the right subject title can convince someone to click and read your latest newsletter, it makes sense that you spend some time thinking about the best title to use.

Timing: For a B2C brand, email marketing is best targeted for when people are relaxing at home. For B2B email strategies, it is best to send out your emails when prospects are still at work. This might seem obvious but far too many B2B brands continue to work with a B2C mindset when it comes to email timings. It’s a good idea to avoid sending out your emails on a Monday or Friday, as these are the periods when people are either too busy or too focused on finishing work for the weekend.

Top Tip: Send out emails ten minutes before the hour as this might catch people as they are waiting for a meeting to start or for their own clients to call them back. Timing it right and you can dramatically improve your chances of getting read.

Clear and dynamic Call to Action: The end goal of your email campaign is to get people onto your website and into your sales funnel. If you are using a call to action (CTA) that is confusing and generally weak, then chances are that they will be ineffective. Have one CTA per email and ensure that it is easily understood and actionable.

The B2B and Social Media.

It’s very common to see B2B brands limit their use of social media. This is largely due to the misconception that social media is only beneficial for B2C business models. The fact is that social media marketing for B2B models is both low-cost and highly effective when it comes to traffic generation. Social media gives you the opportunity to connect with your sales leads and prospects and engage with them.

Additionally, social platforms not only boost brand awareness, but they also improve your ability to provide consistent customer service. When trust is such a vital component of B2B management, using social platforms can very easily boost your brand authority and encourage engagement. When it comes to generating more website traffic via social media, remember to:

Tell Brand and Client Stories: This will not only make your B2B more connected to your clients but also boost brand loyalty and trust. Storytelling is now a vital component of content marketing and social media platforms are the ideal place to position them.

Listen: Social media is a two-way communication process. Don’t post content and walk away. Respond to discussions and comments, and avoid the hard-sell at all costs. The goal is to gently encourage people to find out more about you and your brand on your actual website. Answer questions and make sure that your audience knows that if they need more in-depth answers that your website has all of the info that they need.

For B2B brands, digital marketing is one of the best ways to help your business to grow. Make sure that you understand the importance of encouraging more traffic to your website and the role that the right content plays in guiding prospects to a purchase. The more that you focus on traffic generation, the more your SEO and your sales figures will benefit. Remember, you can have the best-looking website on the internet, but if nobody sees it, then your business will invariably suffer.

 

The Art Of Agile Development In The Digital Age

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Key Takeaways:

  • Agile development is a flexible, collaborative approach to software crafting.
  • Effective agile practices can be critical to a project’s success.
  • Adapting to digital transformation requires agile methodologies.

What is Agile Development?

Agile development is a shift in software project planning and execution, emphasizing adaptability and continuous improvement. It allows teams to respond flexibly to feedback, ensuring the product evolves in line with user needs and market dynamics. As digital transformations redefine industries, the agile approach is increasingly vital. Agile development involves breaking projects into manageable sprints, each lasting one to four weeks and focusing on frequent reassessment to align goals with customer expectations throughout the development cycle. Resources like 3pillarglobal.com offer tremendous insights into creating a seamless, agile process that maximizes efficiency and output quality.

Core Principles of Agile

Agile methodologies prioritize customer collaboration over contract negotiations allowing development teams to work closely with clients and continuously incorporate their feedback to refine and perfect products. Agile values individual contributions over rigid adherence to established processes, empowering team members to leverage their unique skills and creativity. This culture of adaptation is essential in today’s rapidly changing digital landscape where user needs and technologies are constantly evolving. Agile also supports evolutionary development, ensuring projects evolve based on real-time insights and discoveries, guaranteeing the final deliverable is functional and aligned with customer demands.

Benefits of Implementing Agile

Agile methodologies offer numerous benefits, including improved product quality and customer satisfaction. Their flexibility allows teams to adapt to new information or change requirements quickly, making companies competitive in technology-driven markets. Agile focuses on iterative improvements, maintaining a continuous flow of value to end-users. It fosters team collaboration and transparency, ensuring each member is informed and engaged. Regular stand-up meetings and open communication improve morale, decision-making, and problem-solving. The iterative nature of agile allows for prompt feedback, resulting in a product that aligns with user expectations and needs.

Common Challenges and Solutions

Transitioning to agile methodology can be challenging due to the need for a shift in mindset from all members of an organization, as it requires a departure from traditional hierarchies and siloed working styles. Opposition to change can impede the implementation process and weaken its efficiency. Organizations should prioritize comprehensive training to overcome these challenges and cultivate a strong culture of openness and adaptability. A successful agile transformation requires clear communication, ongoing leadership support, and access to necessary tools and resources. Companies must remain committed to fostering an environment where agile can thrive and deliver its full potential benefits.

The Future of Agile in Digital Transformation

Agile development will expand as industries navigate digital transformation challenges and opportunities. Agile methodologies align technological advancements with business goals and customer expectations. Emerging technologies like AI and machine learning can enhance agile processes, providing data-driven insights and optimizing development cycles. As remote work becomes more prevalent, agile frameworks will give structure to maintain productivity and cohesion, regardless of physical location. 

 

How To Plan Your Digital Marketing Budget While Avoiding Common Mistakes

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digital marketing

by Anna Covert, author of “The Covert Code: Mastering the Art of Digital Marketing”,

You’ve created a business plan and are feeling pumped. It’s time to share it with the world and start to generate revenue.

At that point, a question arises: “What should our digital marketing budget be and how will we measure results?”

Three common ways exist for planning your company’s marketing budget. The first is a “percentage off the top” model where companies allocate a percentage of gross revenue generated over a fiscal period. For example, 3 to 10% of total earnings in 2023 will become your 2024 marketing budget.

The second approach is the “all you can afford method,” and the third – and my recommended strategy – is called “objective task budgeting.” With this strategy, we build a budget to support clearly identified sales goals (KPIs). Then we spend what we must to generate the website traffic needed to support each initiative: new sales, enrollments, locations, SKUs, subscribers, additional team members, or a set number of reviews or social media followers, etc.

Once that’s done, ask yourself: “What is a new customer worth to me?”

Determining your customer’s worth relates directly to your objective task budget and creates benchmarks to evaluate your marketing mix. To determine the value of a new customer, ask yourself a few questions and separate them by each product or service offering (such as homeowners, business owners, single customers, or wholesale customers).

For example, a car dealership might determine that a new customer is worth, on average, $3,000 per car sold. The likelihood of the customer buying a car in the future is high, as most customers are loyal to a brand. So, we may predict a sale every five to 10 years (or three with a lease). It’s unlikely that they will refer a friend without a strong referral program in place. But if there is one, what percentage of customers will refer a friend? To simplify this for your planned marketing, let’s just look at hard metrics for the cost to acquire that first-time customer.

When analyzing our conversion rates, let’s assume that, out of 20 appointments, we sell five cars. That means our conversion rate is 25%. If our annual goal was to make $3 million, we would need to sell 1,000 cars, which would require 4,000 appointments. How much are we willing to spend on marketing to achieve this desired goal? Let’s say we are willing to spend 3%, or $90,000 of the $3 million.

That breaks down to $7,500 per month — so that should become our budget, right? Wrong. One of the biggest mistakes clients make is spreading their budget evenly over a fiscal calendar.

The reason you don’t want to do that boils down to a concept called “the threshold of indifference,” which directly relates to impression share and critical mass messaging (it takes at least seven impressions before a consumer moves down the purchase funnel from awareness to action). If your company is not targeting the right audience with enough impressions over a short period of time (frequency), then you will never be “relevant,” and essentially will waste your money.

An example might be a company that has an annual marketing budget of $60,000 and so allocates $5,000 per month, spreading the money over a few initiatives: $2,000 in Google Ads, $1,000 in social media, and $2,000 in digital radio. The result may be that they never build enough impressions to their target audience to reach scale, essentially staying below the threshold of indifference. Their audience won’t remember them. Now let’s say we take that same budget and spend it on one Super Bowl ad? Boom! The result is that all those highly captivated eyeballs generate instant brand share of mind.

Beyond allocating your budget and identifying how you will measure results, another common mistake is to let the ad exchange platform bid on your behalf. While it might seem attractive to use “smart” bidding, ask yourself: “Does the platform really know how much a customer is worth to you?” The answer is no.

With transactional marketing where a credit card is measured, machine learning helps provide meaningful and actionable statistics on the ROAS result of your ad spend. That being said, the platforms do not take into consideration returns or average cart values, which can skew results. With B2B or other B2C companies that require a discovery call and a form of scheduler is used to capture the lead, the ability of a platform to measure the accurate cost-per-lead, cost-per-demo, and cost-per-opportunity-won is simply not possible.

The last tip is to always ensure that you pick digital partners/platforms that block bot traffic and allow you, the business owner, to prove that your impression ran and how much of it was viewable by the end user. As we learned above, every impression matters and to move the customer down the purchase funnel from awareness to consideration, intent to action, you must have data that is trustworthy and actionable.

If the numbers aren’t adding up, have the confidence to press the pause button and reevaluate; i.e., if we feel confident that the traffic is human and that they are seeing us enough times, why are they not converting? Could it be the website design, ad copy, or sales process, or could it be something related to socio-cultural or world events?

Think big and remember that the customer’s online journey is fluid. That means that while we can track marketing channels, it’s not always “pure” and you need to express this to leadership early on.

For example, let’s say that a customer looking for a car searches in Google and up pops our ad. They click, arrive at our website and shop around for a while. They leave to continue their online research. Now they see a remarketing ad from our company. They click again and still don’t request a test drive. They leave a third time, and they see another ad on Facebook with a low interest promotion. They click and on this website visit, they convert by filling out a leads form, or scheduling a test drive. Congrats!

Now remember that online everyone wants to take responsibility for your conversion. So, if you’re looking at each platform’s data over 30 days, you will see Google Ads, your remarketing partner, and Meta all taking credit for that lead. But you didn’t have three leads, you had one and all three of these digital media channels were responsible, right?

Then, let’s say the customer took one last step before conversion and returned to the site organically (not from an ad click). That last click will be attributed to nonpaid media, but we know that’s not how the customer initially found us, which can impact marketing data when ingesting the lead into the final CRM. To protect your investment, always make sure to pick “data-driven” attribution models to allow for an easier way to measure all your marketing efforts. Also remember that digital marketing, unlike traditional, is an ever-changing environment.

Costs change in real time based on season, competitiveness and global events. Even the weather can and does impact your ability to drive results.

 

Anna Covert, author of “The Covert Code: Mastering the Art of Digital Marketing”, is the founder of Covert Communication, the largest digital marketing firm in Hawaii. Over the past 20 years, Covert has become recognized in the industry as an authority in digital advertising, having worked with hundreds of companies worldwide in a wide range of industries. 

  

The Cost-Cutting Power Of Crowd Testing: Do More With Less

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by Ran Rachlin, co-founder & CEO of Ubertesters

In today’s dynamic technological age, businesses face increasing pressure to deliver high-quality software quickly while keeping costs under control. Traditional quality assurance (QA) methods, with their reliance on in-house testers and lab environments, can be time-consuming and expensive.

This is where crowd-testing has emerged as a cost-effective, agile, and scalable solution for companies looking to optimize their software testing processes and complement their in-house teams.

The Rise of Crowd Testing

So, what exactly is crowd-testing?

Crowd-testing leverages a diverse group of real digital experts from varying backgrounds and locations, with different devices, operating systems, and environments, to test your software. This approach provides a wide range of perspectives and feedback, helping to identify bugs and issues, as well as getting valuable user feedback, that might be missed by an in-house team.

Unlike traditional testing models, crowd-testing offers a flexible, pay-as-you-go approach.

You only pay for the time and resources you use, which can lead to substantial cost savings.

Imagine having access to a global pool of certified testers who can work around the clock to ensure continuous feedback and faster issue resolution – that’s the power of crowd-testing!

Let’s break down the benefits:

Scalability and Flexibility.

Whether you’re launching a small app or a major software update, crowd-testing scales to your needs. You can quickly scale up the number of testers for major releases or scale down for smaller updates, giving you the flexibility to adapt to changing project demands.

Global Testing Reach.

With crowd-testing, you can tap into a diverse pool of testers worldwide. This diversity minimizes the need for maintaining an in-house team spread across various geographic locations, in different markets and languages without the need for extensive travel or localization which can be costly.

Improved test coverage and quality.

Crowd-testing can offer a broader range of devices, operating systems, and network configurations for testing, resulting in better test coverage and higher-quality feedback. It also saves on the need to purchase and maintain these devices in-house, reducing costs while still delivering comprehensive testing.

Faster Test Cycles.

Faster testing cycles with crowd testing translate to quicker time-to-market. This agility can lead to a competitive edge and cost savings by capturing market opportunities sooner, allowing faster product releases and potentially reducing development costs.  

Real-world testing environments.

Crowd testers can provide feedback on your product’s performance in real-world scenarios, and in your own specific target market, such as different network conditions, device types, and user behaviors. This can help you identify and address issues that may not be apparent in controlled in-house testing environments.

Managed Service with a Dedicated Project Manager.

Crowd-testing is a managed service, with a dedicated project manager assigned to oversee the entire test process, ensuring smooth execution and high-quality results without adding to your internal workload.

Mitigation of Research Bias.

Crowd-testing reduces research bias by involving a large and diverse group of testers, offering more objective and unbiased insights into your product’s performance.

Cost-Cutting Benefits of Crowd Testing for Mobile Apps And Web

To reduce testing costs, crowd solutions seem perfect. Here are some examples of hidden cost savings with crowd-testing

Reduced Time to Market.

Faster testing cycles lead to quicker product launches, saving on development time, reduced overall project costs, and lost revenue opportunities.

Improved Quality & Reduced Rework.

Crowd testing uncovers a wider range of bugs, reducing costly post-release fixes.

Enhanced User Experience.

Crowd-testing enhances conversion rates and customer retention by identifying and fixing bugs before launch, ensuring a smoother user experience. This leads to higher satisfaction, making users more likely to convert and stay loyal to the product. A well-tested, reliable product reduces frustration and builds trust, encouraging repeat engagement.

Avoiding Delay Costs and Reputation Damage.

Delayed releases can be costly, not only in terms of additional development and marketing expenses but also due to missed revenue opportunities. Launching a product with significant bugs can harm your company’s reputation, resulting in customer loss and costly damage control efforts.

Savings on In-House QA Management.

Our dedicated project manager becomes an integral part of your team, bringing specialized expertise to enhance your testing process and complement your in-house efforts, ultimately optimizing costs and efficiency. 

Tips for effectively incorporating crowd testing into your QA strategy 

Incorporating crowd-testing into your QA strategy can significantly enhance the testing process by leveraging diverse perspectives, real-world environments, and a wide range of devices.

Here are some tips for effectively integrating crowd-testing:

1. Define Clear Objectives.

  • Set specific goals: Identify what you want to achieve with crowd testing, such as discovering usability issues, performance bottlenecks, or compatibility problems across devices.
  • Scope clarity: Clearly define what aspects of the software should be tested, including functional, exploratory, and usability testing, so testers can focus their efforts accordingly.

2. Choose the Right Crowd Testing Platform.

  • Evaluate platform capabilities: Look for platforms that provide a large, diverse vetted tester base, detailed reporting, and integrations with your existing QA tools and bug-reporting platform.
  • Consider location and demographics: Choose testers who reflect your target user base to get more relevant and practical feedback.

3. Develop Detailed Test Plans.

  • Clear instructions: Provide testers with precise guidelines about what to test and how to report issues. Use structured test cases when necessary, but allow for exploratory testing to uncover unexpected issues.
  • Real-world scenarios: Design test cases that reflect actual user behaviors, covering typical usage scenarios as well as edge cases.

4. Integrate Crowd Testing into Your Continuous Integration (CI) Pipeline.

  • Ongoing testing: Incorporate crowd testing as part of your CI pipeline to ensure continuous feedback as your product evolves. This can help catch issues early in the development process and improve overall software quality.
  • Automated integration: Integrate the results from crowd-testing with your existing bug tracking and project management tools for seamless handling of test reports and defects.

5. Emphasize Communication and Feedback Loops.

  • Clear communication: Ensure open lines of communication between internal QA teams, developers, and crowd testers. Provide feedback to testers to ensure that they understand expectations and can improve the quality of their testing.
  • Regular updates: Keep testers informed about updates, test cycles, and changes in the application so that they are testing the latest version.

6. Analyze and Prioritize Feedback.

  • Triage bugs effectively: Not all issues reported by crowd testers will be critical. Create a prioritization system to sort and address issues based on their severity, frequency, and impact on users.
  • Focus on patterns: Look for patterns in the feedback. Multiple testers reporting the same issue likely indicates a high-priority bug that needs immediate attention.

7. Budget Wisely.

  • Cost management: Crowd testing can be more cost-effective than hiring full-time testers, but costs can quickly add up if not managed carefully. Balance the number of testers, the testing duration, and the types of tests to maximize efficiency.
  • Look for Flexible Pricing Options: find a provider who offers a variety of pricing models that allow you to scale your testing efforts based on your specific needs. Whether it’s a small project or ongoing testing cycles, you only pay for what you need—helping you avoid unnecessary expenses.

8. Combine with In-House Testing.

  • Complement internal efforts: Use crowd testing to supplement in-house QA by focusing on areas that require diverse testing environments or user perspectives while keeping critical and complex testing tasks in-house.
  • Fill gaps: Crowd testing is excellent for exploratory testing and real-world feedback, while in-house testing can focus on deeper, more technical tests like unit testing, regression, or security testing.

Final Thoughts

Crowd testing isn’t just about cutting costs — it’s about gaining a competitive edge through real-world feedback from a diverse pool of users. The insights you receive go beyond what’s possible with in-house teams, allowing you to identify critical bugs and improve usability faster, all while staying agile and responsive to market needs.

By tapping into a global network of testers, you ensure that your product is tested in real-world conditions that reflect how your users will actually experience it. This approach not only enhances the quality of your software but also accelerates time-to-market, making your release cycles more efficient without the need for a large, full-time QA team.

What’s more, crowd-testing offers flexibility that allows you to scale up or down as needed, so you’re only paying for what you use. This makes it easier to manage your budget and allocate resources where they’re needed most — without sacrificing quality.

Ultimately, crowd-testing complements your existing QA processes, filling in gaps and providing the kind of real-world testing environments that in-house labs simply can’t replicate. The result? A more robust, user-friendly product and a smoother, more confident launch.

 

Ran Rachlin is the co-founder & CEO of Ubertesters, the global leader in crowd testing services. Ran has massive global experience, managing and leading new initiatives from inception to implementation and significant sales as well as managing large global organizations in different countries. Ran is a speaker in several industry events and is known for his unique view of the QA and testing world. 

 

Using The Language Of Genuine Engagement In A B2B Social Media Setting

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by Meagan Saxton, social media specialist at ddm marketing+communications

The best practices for B2B marketing on social platforms must be rethought. In an era when consumers are inundated with advertisements, sales pitches, and other calls to action, many social media users will dismiss the substance of your message if they believe it comes with a catch.

Traditional CTAs like “Buy Now” or “Learn More” are part of the standard marketing curriculum, and a staple of any ad copy, but should not come at the expense of authentically telling your brand’s story. Social media offers the perfect forum for raising awareness of your brand without making a sales pitch. In today’s landscape, authentic brand storytelling without a catch makes for a better way to stand out.

Defying instincts

An advertiser’s instinct is to advertise. For reasons both practical and theoretical, social media offers the perfect forum to do just that. The line between ad copy and non-ad copy is blurrier than many other mediums. Audiences are potentially huge and the time it takes to deliver an ad is practically instantaneous. Yet because so many marketers rush to capitalize on these and other advantages offered by social media, it’s hard to stand out against other marketing initiatives.

LinkedIn has come to be the go-to domain for B2B marketers. Here (and other platforms) it’s OK to simply create a conversation around a topic germane to your business. Telling a story and creating connections can be productive goals unto themselves. While achieving these goals might not directly benefit your organization’s bottom line, it can yield long-term results that can be beneficial in the long run. Directly focusing your social content away from sales and marketing language offers brands a subtle way of creating recognition in a medium where many are looking for conversions.

The software platform Hootsuite, for example, has a great video series on LinkedIn in which employees speak directly to the camera to their target audience of social media professionals. No fancy visual effects, trained actors, special backgrounds, or high-budget filming techniques were necessary. All of this merely adds to the authenticity of the message, and invites users into the conversation — part of the language of genuine engagement.

What is the language of genuine engagement?

Genuine engagement begins with transparency: offering potential customers and clients a look inside your brand and the people behind it. If you have a clearly defined mission statement, and your employees are on board with it, authentic language will flow naturally from that sense of purpose. That’s true whether your social content consists of images, text or videos. Authenticity, and the lack of it, are easy to detect.

In the social space, sharing content isn’t just a one-way conversation. It requires taking feedback seriously and not dismissing the concerns among those who engage with your brand. Anyone can shout messages into the universe; the best digital thought leaders engage with the topics on the mind of their audience members.

Transparency is not just scheduling a series of social posts in order to tick a box on a checklist. Consider it an opportunity to share something about your organization’s story, and those of the people who comprise it — not an opportunity to make a sale. That’s the best way to promote genuine engagement.

Redefining the social space as a place for B2B brand storytelling can create more authentic long-term engagements with customers. Instead of the traditional CTA, consider asking a question or providing your audience resources that help their pain points. Save the ‘Buy Now’ language for a different space!

 

Meagan Saxton writes for client and agency needs at ddm marketing+communications. She has several years of experience creating content and managing social media accounts for healthcare, higher education, and financial services organizations. Meagan is passionate about storytelling, no matter if it’s for businesses or people. 

 

4 Tips For Starting Your Own Business As A Young Entrepreneur

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As a young entrepreneur, you’ll be no stranger to taking calculated risks and assessing investment opportunities.

If you’re ready to go it alone and start your own business, here are four top tips for creating a business venture that will be successful for many years to come.

1. Build a Brand.

Building a brand is important for establishing your company in the minds of your customers.

Some of the biggest and most successful brands rely on very distinct marketing strategies to create a memorable brand. One of these is through creating a distinct logo with vivid colours, shapes or fonts that become synonymous with the brand.

If you want to create a professional logo, using tools like Canva allows you to be creative and play around with your branding, with access to a huge library of resources.

2. Grow Your Staff Team and Stay Up to Date on Industry Developments.

Hiring an amazing staff team will help you with establishing your company to become an industry leader.

You’ll want to invest in staff members who are passionate about your business and can provide excellent customer service.

In return, you might want to consider incentives for retaining staff such as discounts or enhanced sickness pay. This will give something back to your hardworking employees and help you to keep staff for longer periods of time without losing them to competitors.

Staying up to date with industry developments and trends will also allow you to develop staff training programmes, and promote career progression. Using websites like Retail News to stay up to date will take the effort out of your research.

3. Advertise on Social Media.

Social media is one of your biggest and most reliable marketing tools, but it can also work hand in hand with any existing marketing strategies that you have.

It’s harder to be discovered through searches on a social media site, but your company may be easily discovered through other means such as by likes, shares and comments which will boost a post’s presence in the algorithm.

To encourage discovery of your business, why not run a competition dedicated to encouraging users to share your posts to increase exposure? This will provide you will the best

4. Use Email Marketing.

One of the biggest ways you can draw in business from customers and conduct a successful remarketing campaign is to invest in email marketing.

Providing a generous discount in exchange for signing up will encourage customers to engage with your business, and will provide you with a steady list of customers to which you can send emails containing captivating marketing information.

Whether that includes new products, exclusive offers or events, email marketing is a great way to reach your customers and keep your brand at the forefront of their minds. This will keep them engaged for longer and help with your remarketing efforts.

Using tools like Mailchimp can also help you to organise your email marketing campaigns, create your content and send all from one handy place, eliminating stress and enabling you to work more efficiently to keep your customers interested in your brand.

Do you have any tips for starting your own business as an entrepreneur? Share your thoughts in the comments section below!

 

What Does The Rise Of AI Mean For Law Firm SEO?

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by Jason Hennessey, the founder & CEO of Hennessey Digital

The rise of artificial intelligence (AI) has sparked concerns about the future of traditional marketing, particularly in the legal industry. With AI-generated responses appearing in search results and AI-driven tools automating many marketing tasks, some fear that human-driven marketing strategies may become obsolete. However, although things are changing quickly, digital marketing and search engine optimization (SEO) remain vital for law firms.

AI has undoubtedly transformed law firm marketing. Innovations such as AI chatbots for client engagement, predictive analytics tools for lead generation, and AI-assisted legal research have streamlined operations and optimized marketing campaigns. These advancements have allowed law firms to reduce costs, access more data for lead conversion, and create content more efficiently. However, questions persist about the quality and accuracy of AI-generated content, particularly in capturing the nuances of complex legal issues and providing a personalized touch.

Despite these changes, SEO continues to be a crucial component of digital marketing strategies. Businesses, including law firms, still benefit significantly from strong SEO practices that help them surface in search results and attract new clients. The evolution of search engine results pages has created even more opportunities for visibility, with various content formats and keyword opportunities available beyond traditional organic listings.

It’s important to note that changes in the SEO landscape are not new. The industry has weathered numerous algorithm updates over the years, often in response to user behavior and technological advancements. While SEO practices may have evolved, the fundamental importance of organic search presence remains unchanged, especially for law firms. 

Google continues to be the primary way people search for legal services. If a law firm doesn’t rank high in search results, it becomes challenging to attract potential clients. Despite the emergence of AI-based tools, prospective clients still heavily rely on search engines when looking for legal counsel or information on specific legal issues. While AI can assist in the search process, it rarely replaces it entirely.

Moreover, the competitive nature of the legal industry makes SEO even more critical. A simple Google search for “law firm near me” will likely reveal several competitors in the search results. Law firms need to implement effective SEO strategies to stand out and become the obvious choice for potential clients.

One significant advantage that human-driven content has over AI-generated material is the ability to provide personalized, expert insights. In the legal field, where services are inherently personal and complex, AI content can only go so far. Potential clients seek content that is not only informative but also relatable and applicable to their specific needs. The nuanced understanding that comes from a real lawyer’s experience cannot be replicated by AI, making human-created content invaluable in addressing clients’ specific legal issues. 

It’s also crucial to recognize that law firm SEO encompasses more than just content creation. While content is undoubtedly important for providing information and targeting keywords, it’s only one aspect of a comprehensive SEO strategy. AI tools are not as adept at handling other critical components of SEO, such as technical optimization and local search strategies.

Local SEO is particularly vital for law firms, as most serve clients within specific geographical areas. Google’s algorithm uses localized signals to determine which businesses to show in search results. This requires an intentional targeting strategy, including optimizing Google Business Profiles, submitting business information to online directories, and other activities that AI tools have yet to master fully. In fact, AI-enhanced local search algorithms make these optimizations even more critical.

Ultimately, the legal industry is built on trust. Clients want to work with reputable attorneys who understand their issues and can provide personalized service. AI, despite its advancements, is often ill-equipped to provide this level of expertise and personalization. While AI has certainly changed the marketing landscape, it has not eliminated the need for SEO. Instead, it has reinforced the importance of a strong organic presence and highlighted the value of human expertise in creating meaningful, relevant content.

While AI has undoubtedly transformed many aspects of digital marketing, SEO remains an essential part of any law firm’s online marketing strategy. The key to success in this evolving landscape lies in embracing the benefits of AI while continuing to prioritize the human elements that make legal services unique and valuable. By doing so, law firms can ensure they remain visible, competitive, and trusted in an increasingly digital world.

 

Jason Hennessey, the founder & CEO of Hennessey Digital, is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.

 

 

Creating A Great Company Culture And Rewarding Employees All At Once

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employee recognition

by Cindy Mielke, Vice President of Strategic Partners at Tango

Every company’s journey to success looks different. However, a common thread among all well-established brands is their ability to create highly dedicated and enthusiastic teams.

Being able to trust employees to stay motivated every day is an essential element for ensuring smoother operations and happier customers. But creating a company culture like this isn’t something that happens organically. It takes real effort.

One way to help set the right tone with your team is to implement a reward program. These types of programs can be a powerful way to increase employee motivation and engagement while showing them that you truly appreciate all of their contributions.

Why Rewards Are Impactful for Employees

When you create a reward program for your business, it becomes a tangible demonstration that your business truly values its employee’s hard work and dedication. The rewards provided end up becoming powerful motivators, often leading to more productivity and a more engaged and satisfied workforce.

Although businesses may think a simple “thank you” or other words of recognition are good enough when you;re able to include a more physical expression of that gratitude, it can go a long way with employees. It shows to them that they’re worth your investment and the extra expression of gratitude results in a more powerful statement from the company.

Should You Give Rewards Only During Certain Times of Year?

There’s no specific date businesses should limit their employee rewards to. Certain moments can be more impactful than others. For example, if an employee really steps up and exceed the expectations of management, this can be a great opportunity to reinforce that behavior.

Rewards are also a great way to celebrate specific milestones that are hit — whether that be years of service, completing an important company project, or helping the organization reach its revenue targets.

To maximize the impact of rewards that are given, it’s important to acknowledge any accomplishments quickly after they’re met. This helps an employee feel slighted and creates more inspiration within the team.

Great Incentive Ideas for Your Employees

It doesn’t matter how small or large your company budget is. There are many ways you can start incorporating incentives for your employees and creating a great company culture. Some of the incentives you could consider include:

Additional Pay.

Monetary incentives are appreciated by everyone. Incorporating different incentives tied to performance bonuses or additional commissions can be a great tool that inspires employees to perform at higher levels.

You can incorporate additional pay scales in a variety of different ways, including one-time annual bonuses or by creating a tiered incentive structure Any of these scenarios keep employees more focused r and more active in their roles.

Increased Time Off.

The incentives you provide to employees don’t need to involve the business providing financial rewards. Even offering extra paid time off can be a valuable way to support employees.

Increased time off also improves your employee’s overall physical and mental well-being, which reduces their work-related stress and helps them have a healthier work-life balance.

Gift Card Rewards.

Another versatile reward businesses can offer to employees is gift cards. Gift cards are a more flexible incentive that allows employees to purchase items or services that matter most to them.

Whether they want to dine at their favorite restaurant or shop at their favorite store, choosing to give employees a gift card ensures that all of your employees—regardless of their preferences — feel like they’re getting a high-value incentive.

Opportunities for Career Growth.

Not all businesses may consider classes or certification programs an incentive for employees, but the reality is that providing new opportunities for career growth can be a great motivator. 

Whether you offer to partially or fully fund online or in-person career courses, this is a great way to help employees improve their professional resumes and give them a number of new skills.

Create a More Positive Company Culture

Designing a rewards program for employees is a great way to start establishing a working environment that’s built off of recognition and genuine appreciation for all individuals. 

Investing in these types of programs provides long-term value that can outweigh the costs to implement and manage — leaving your business with a highly-dedicated team that wants the organization to succeed.

 

 

Cindy Mielke is passionate about the incentive industry. In addition to her role as Vice President of Strategic Partners here at Tango, she is a Certified Professional of Incentive Management who proudly serves on two industry boards. 

 

Using Digital Coaching Tools To Improve Team Performance

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online learning

online learning

by Kirsten Moorefield, co-founder of Cloverleaf

Talent Development Leaders face ongoing tension: they’re tasked with developing employees at all levels while balancing the need to scale these efforts across the organization without ballooning costs or losing the personal touch. With stretched teams, limited time, and a constant need to prove the ROI of development programs, leaders are often left asking: how can we personalize coaching, scale it, and make sure it fits seamlessly into daily workflows?

Digital coaching tools promise to solve these challenges, but finding the right tool requires deeper exploration into how these platforms support the most important aspects of development. For example, personalization, contextualization, ROI, and scaling development without compromising the quality of coaching that each individual receives.

According to research from the Institute of Coaching, more and more organizations are using digital platforms to leverage AI and automation to provide individualized learning paths and feedback in hopes of scaling their ability to empower their leaders to practice a coaching approach to create behavioral change and stronger performance outcomes.

Additionally, some digital coaching tools like those highlighted by ClarityFlow can help make it easier for leaders to facilitate aspects of the coaching experiences. However, finding the right tool that balances these features while maintaining quality and measurable impact requires careful exploration.

And what about AI?

Is AI Just a Buzzword in Digital Coaching?

AI gets thrown around in almost every conversation about modern tech solutions. Many platforms tout the benefits of AI, but what does that actually mean for digital coaching? Is it just automating routine tasks, or does it go deeper to provide real, actionable insights that improve both individual performance and organizational outcomes?

For many digital coaching tools, AI is often used to automate broad processes — such as matching users with coaches based on generic categories like role or department — or to populate standard content tied to predefined objectives. While these functions offer some degree of efficiency, they don’t necessarily translate into personalized, context-specific learning or meaningful behavioral change.

However, AI’s real potential in coaching lies beyond these broad applications. Instead of merely automating the scheduling of conversations or delivering pre-packaged content, AI can do so much more:

Personalized Learning: AI can analyze real-time data about people and team dynamics to adjust coaching recommendations on the fly. Instead of serving up broad, predefined advice, it can respond to the nuances of the employee’s current project, mood, or collaboration patterns. This means employees receive relevant coaching insights when they need it most, not just when it’s scheduled.

Contextual Learning: AI can go beyond broad role-based triggers to offer specific, actionable coaching nudges that reflect the individual’s current situation. Imagine receiving a coaching prompt just before a meeting with a difficult teammate or after a key performance review to improve your communication or leadership skills in real time.

Micro-Tips that Fit into Busy Schedules: Think 1-2 sentence tips delivered right in the flow of work, taking seconds to consume rather than minutes or hours. Short coaching nudges make it easier for team members to understand and apply.

Scaling Without Compromising Quality: One of the main concerns for Talent Development Leaders is ensuring that scaling coaching doesn’t mean sacrificing quality. AI can help by offering scalable personalization, where every person receives meaningful development regardless of their role or department.

By using AI to connect data, contextualize learning, and offer adaptive insights throughout one’s day, coaching becomes more than just a scheduled conversation or a library of content. It becomes a continuous, evolving process that enhances the individual’s daily work experience and, ultimately, drives better organizational outcomes.

Without the right digital coaching tool, leaders risk losing out on the ability to scale personalized coaching effectively, potentially stalling employee development and hampering organizational performance outcomes.

What Do Organizations Really Need from Digital Coaching Tools?

Talent Development Leaders are constantly balancing their teams’ needs with their organization’s broader goals. However, their mission often involves more than just professional growth — it’s about ensuring every employee feels supported, valued, and empowered without overloading managers or sacrificing quality. So, what should the right digital coaching tool provide? These challenges point to three essential needs that the right digital coaching tool must meet.

1. Personalization at Scale.

Key Question: How can a tool deliver personal coaching to each team member, no matter how large the organization is?

Leaders know that to truly engage employees, coaching needs to be personal. It should be tailored to each person’s unique strengths, goals, and current challenges.

But here’s the catch: How can personalization happen at scale without becoming generic or overwhelming? Every employee deserves to feel seen. Leaders want to empower everyone, but not at the cost of their own bandwidth. The challenge is finding a tool that can deliver genuine individualized insights without burnout for the leaders themselves.

2. Contextual Learning That Drives Growth.

Key Question: Can the tool provide real-time coaching or advice that’s both actionable and relevant to the employee’s current challenges?

Research from McKinsey highlights that organizations must shift their development strategies to meet employees’ real-time needs next to long-term goals. Adapting learning paths is a key to overcoming today’s talent challenges and driving meaningful growth.

Leaders can’t wait for quarterly reviews or annual development plans to provide feedback. They feel the pressure to continuously drive growth, ensuring their teams get actionable insights when needed—not weeks or months later. Tools that deliver immediate, real-time feedback help employees apply new skills and behaviors in the moment.

The frustration? Many leaders see development stagnate between these formal reviews, as traditional coaching feels like a box-ticking exercise rather than something that can impact daily work. Digital coaching platforms have the power to transform how teams work together — if it’s done right.

3. Proving Impact and ROI.

Key Question: How can the tool show a direct link between coaching and tangible improvements in business outcomes?

Research shows that many organizations struggle to prove the value of their development programs. According to Korn Ferry, a significant percentage of talent development budgets go to waste when they fail to deliver measurable outcomes tied to business performance.

With tight budgets and high expectations from senior leadership, Talent Development Leaders are under constant pressure to prove the ROI of their coaching programs. Data-driven insights are no longer a nice-to-have—they’re essential. Leaders need tools that demonstrate clear links between coaching investments and improvements in performance, engagement, and retention.

This challenge is tied to concern that, without measurable success, leadership won’t see the value in continuing these development programs. Talent leaders want to defend their budgets with data that justifies every dollar spent.

The right digital coaching tool does more than just track completion—it demonstrates real, measurable growth that ties directly to your business’s bottom line.

How Can Digital Coaching Impact Performance?

Personalized learning in the flow of work is now crucial for building agility in organizations. Contextual coaching helps address immediate challenges so that team members can apply learning at the point of need, which drives more effective skill development and performance improvement. This insight supports the idea that coaching must be integrated into the flow of daily work rather than scheduled at arbitrary times.

Josh Bersin’s insights on the future of learning emphasize the need for tools that go beyond just content delivery and provide “in-the-moment” learning opportunities. He mentions how AI enables digital coaching platforms to deliver insights at the precise moment they are needed, reinforcing the notion that timely feedback improves employee engagement and learning retention. This supports the idea that AI-powered “nudge coaching” and nano-learning increase learning relevance in real-time work situations.

AI can play a key role in delivering personalized learning that is contextual to the employee’s current tasks and interactions. This directly ties into how digital coaching tools use AI to analyze team dynamics and offer insights that strengthen collaboration and productivity.

Harvard Business Review has researched the effectiveness of “nudges” in shaping workplace behavior. By delivering small, timely pieces of information (like coaching nudges), team members can make better decisions in critical moments. This supports the idea of micro-coaching, where digital tools provide relevant guidance at the right moment, allowing employees to apply these insights to their immediate work.

Research reinforces that context-specific coaching powered by AI is essential for real-time development. Effective coaching happens when it’s most actionable—during meetings, project reviews, or feedback moments. Tools that use AI effectively can deliver insights precisely when needed, tailored to these critical moments in an employee’s day. This ensures coaching is personalized and immediately actionable, helping employees adjust behaviors in real time.

Proving ROI through Behavioral Change With Digital Coaching

Digital coaching platforms must move beyond just tracking usage and completion rates to show evidence of real behavioral change and skill development over time. Talent Development Leaders are under pressure to justify investments in coaching and learning programs.

The challenge isn’t just getting employees to consume content but also ensuring they apply what they’ve learned in a way that drives meaningful business results. Unfortunately, many traditional metrics, such as completion rates or basic engagement data, don’t offer a clear link between coaching and improvements in competencies or performance.

The Struggle with Measuring ROI:

Leaders often face skepticism from upper management when trying to prove the value of learning and development programs. ROI is too often misunderstood as a purely monetary return, but the real value of learning lies in the development of competencies that lead to better business outcomes. According to insights shared on LinkedIn by L&D experts, ROI in learning should be about competency development, not purely financial metrics. The difficulty lies in measuring how learned competencies are applied and how they impact performance, engagement, or retention across the organization.

How Digital Coaching Tools Can Help Determine Proof Of Impact:

The right tools do more than just track engagement—they provide measurable data on behavioral change. Platforms that focus on tracking improvements in specific skills over time help connect coaching investments to real business outcomes. For instance, tools that provide subtle nudges that team members can apply immediately, reinforcing new behaviors during daily tasks. These micro-interventions help employees retain up to 90% of what they’ve learned, which is much more effective than waiting for scheduled sessions.

Tools that measure growth in competencies such as communication, teamwork, and collaboration give Talent Development Leaders a clear picture of how coaching improves individual and team performance. Leaders who prioritize competency-based development tools expand new ways to defend their budgets by linking coaching directly to employee performance and team dynamics improvements. Rather than tracking only participation or completion rates, tools that highlight specific behavioral changes over time provide the most compelling proof of ROI.

Leaders may want to consider platforms beyond surface-level engagement metrics when evaluating digital coaching tools. The most effective tools provide insights into how coaching is changing behavior and driving business outcomes. By investing in tools that prioritize competency development and track the application of learned skills, Talent Development Leaders can confidently prove the ROI of their initiatives through improved performance, retention, and team dynamics.

Using Technology To Scale Coaching Without Sacrificing Personalization

Scaling coaching across an entire organization presents a unique challenge for Talent Development Leaders. With limited resources and a diverse range of employees—from entry-level staff to senior leadership—there’s a risk of losing the personal touch that makes coaching meaningful. The dilemma often faced by leaders is: how can we provide personalized coaching to everyone, without blowing up the budget or sacrificing quality?

Organizations need to provide effective coaching to everyone, not just top performers. Yet, with the increasing demands of growing workforces, it’s easy for digital coaching to become diluted with generic advice that fails to resonate with individual needs. The reality is that every employee has unique strengths, challenges, and goals, which makes one-size-fits-all approaches ineffective.

How Digital Coaching Tools Can Help

1. Automate Coaching At Scale.

Automated coaching solutions use data from assessments and team dynamics to offer real-time, tailored coaching moments. It’s responsive to individual needs while allowing organizations to scale their coaching efforts efficiently, ensuring no one is left behind. Instead of overwhelming leaders with individualized coaching tasks, Some digital coaching platforms can automate these processes, providing context-specific insights tailored to every employee’s role and challenges, regardless of the size of the team.

2. Centralize Assessments and Insights.

In many companies, different teams use different assessments, which can create siloed experiences and inconsistent coaching across the organization. Digital coaching tools that consolidate various assessments into one platform provide a more unified experience for employees. This also allows the organization to maintain the personal touch while delivering coaching at scale. These platforms “create a shared experience of growth” by providing personalized insights to both managers and employees based on the same set of data. This unified approach eliminates silos and encourages cross-team collaboration.

3. Empower Self-Sufficient Learning.

Digital coaching solutions can empower employees to take ownership of their development. By delivering real-time, personalized insights directly, individuals can self-serve their coaching needs without waiting for a manager or formal coaching session. This reduces the burden on managers and HR leaders and enables employees to proactively seek development opportunities, making the coaching process more efficient rather than relying on time-consuming one-on-one interactions.

Scalability and personalization don’t have to be mutually exclusive.

Leaders can scale coaching across the organization by choosing a platform that centralizes tools, cuts costs, and enables shared learning while maintaining the personal connection that makes coaching so effective. With the right tools, everyone in the organization can receive tailored coaching without overextending the organization’s resources.

How to Choose the Right Digital Coaching Tool for Your Organization

Selecting the right digital coaching platform goes beyond just picking a tool that does it all. It’s about matching the platform’s strengths to your organization’s specific needs.

Here’s a breakdown to help you choose the right solution:

1. Match Your Needs to the Solution.

Key Question: What aspect of development needs the most attention? A tailored approach to your organization’s unique needs will help you filter options.

The first step is to clearly define your coaching objectives:

Is your priority leadership development, or do you need a solution that scales across all employees? If you’re looking to enable a culture of continuous learning that impacts everyone, a platform that delivers personalized coaching to employees at every level is key. Alternatively, if leadership development is your main goal, look for tools tailored to high-potential individuals or executive coaching.

Do you need real-time learning or more structured coaching sessions? As discussed earlier, real-time, context-specific learning is crucial to adapting behaviors on the go. Platforms that provide in-the-moment advice will help employees apply insights immediately, especially during meetings, team projects, or feedback sessions.

2. Consider Integration with Workflow.

Key Question: How seamlessly will this tool integrate into our team’s current tech stack to ensure coaching happens within the flow of daily work?

Integration is vital for ensuring smooth adoption and sustained use. Ask yourself:

Does the tool fit into the platforms your team is already using? Seamless integration means the coaching insights don’t disrupt the workflow but enhance it. As mentioned, tools that embed coaching into daily work drive higher engagement and adoption across teams.

Is the tool user-friendly and adaptable to different work environments? Adoption of a tool that is too cumbersome or difficult to integrate into existing platforms can reduce the effectiveness of even the best coaching tool.

3. Look for Proven Impact.

Key Question: Does the platform offer more than just participation metrics? Look for insights into how coaching is improving performance, retention, and engagement across your team.

ROI is always top-of-mind for Talent Development Leaders. It’s not enough for a tool to show engagement or completion rates—you need to track real behavior change and performance improvements:

Can the tool provide data-driven insights into long-term behavior change? As mentioned earlier, tracking how coaching impacts communication, teamwork, and collaboration will help you link development efforts directly to business outcomes. Platforms that measure growth in these competencies can give you tangible evidence to prove the value of your investment.

Does the platform allow for continuous improvement? Tools that offer feedback loops or allow you to see the direct effects of coaching on employee performance will help you make adjustments and optimize the coaching process over time.

By addressing these specific questions, teams can feel more confident in selecting a coaching tool that scales and drives real impact, integrates smoothly, and delivers measurable value over time.

Empowering Your Team with the Right Tool

Talent Development Leaders need more than just coaching tools—they need solutions that give them confidence that their teams are receiving the development necessary to succeed. The right digital coaching platform isn’t just about delivering insights; it’s about enabling real-time learning that scales effortlessly while still providing personalized support to every employee.

Choosing a coaching tool can feel overwhelming, with the vast array of options and features available, but this decision is an opportunity to transform team performance and foster a culture of continuous learning. By selecting a platform that integrates into daily workflows, delivers real-time feedback, and tracks measurable behavior changes, leaders can ensure that their teams aren’t just going through the motions but are growing in meaningful ways that impact the entire organization.

The landscape of people development is shifting, and the future lies in scalable, real-time coaching that’s personalized to individual needs. Digital coaching tools allow organizations to deliver continuous learning that adjusts to each employee’s strengths and challenges, transforming coaching from a high-cost, limited-access experience into a resource available to everyone.

 

Kristen Moorefield

Kirsten Moorefield is the co-founder & CSO of Cloverleaf — a B2B SaaS platform that provides Automated Coaching™ to tens of thousands of teams in the biggest brands across the globe – where she oversees all things Product and Brand. She often speaks on the power of diversity of thought and psychologically safe cultures, from her TEDx talk to her podcast “People are Complicated,” her LinkedIn Lives with Talent, Learning and Development Leaders, and her upcoming book “Thrive: A Manifesto for a New Era of Collaboration.”

 

Words Replaced My Fists: Johnson & Johnson Employee On Assertiveness Training

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by Michael J. Menard, author of “The Kite That Couldn’t Fly“

In 1985, I was forty-four years old and the Director of Engineering at the Johnson & Johnson company in Skillman, New Jersey. Based on my position, I was offered wonderful opportunities for self-improvement and advanced training.

My boss was Dr. Phil Stevenson, who had white hair and a white mustache that he stroked when thinking. Dr. Stevenson was one of the original Johnson & Johnson gentlemen who built the corporation through the sixties and seventies. Dr. Stevenson was kind, gentle, and wise, much like King Solomon. He called me “young Michael.”

Dr. Stevenson was responsible for innovating and developing new products, and reporting to Dr. Stevenson was Dennis Holtman, Director of Research and Development. Dennis was the head of the department that brought new products to reality; I was the head of the department that designed and built the machinery and shipped those machines to factories around the Johnson & Johnson world. Dennis and I couldn’t get along; we had an open and long-standing feud that got in the way of getting things done. At the heart of the problem was my passion and talent for innovation. I would develop a product idea, file a patent application, and then hand the product idea to Dennis. Dennis believed it was his job to innovate new products and didn’t appreciate the head of engineering upstaging him. Getting my new products through the research and development process (called R&D for short) became agonizing.

Dr. Stevenson called Dennis and me to a late morning meeting. “Your childish backbiting is getting in the way of getting things done. I don’t care who is to blame; I say both of you might be wrong. Here’s twenty dollars. Please go to lunch, work it out, and then see me so you can tell me the war is over. If you can’t do that, I’ll fire both of you.”

We had a great lunch and an honest talk. We emptied our suitcases of shit on each other and agreed to be best friends. We walked into Dr. Stevenson’s office after lunch, holding hands. Dr. Stevenson broke out in the open mouth, panic-stricken laugh he was known for. It worked.

During my annual performance reviews, Dr. Stevenson heaped praise on me. “You are a superstar, young Michael. You make work disappear as soon as I give it to you.” He gave me the highest raise and bonus possible.

Yet one review wasn’t so enjoyable. “I need you to work on something for me. When you engage in a disagreement, I know that you are always right, and you know you are right, or you wouldn’t engage in the fight. You always win because you are always right. But winning isn’t enough for you; you aren’t happy until you destroy your opponent. It would be best if you stopped once you’ve won. Here is Gert’s phone number; she is a psychiatrist and trainer specializing in assertiveness training. She will teach you the difference between aggression and assertiveness; it will do wonders for your career.”

I met with Gert every Wednesday for six weeks in downtown Manhattan. Gert developed a series of workshops and lessons; it was an excellent experience. I graduated with honors; never again would I go for the jugular.

Gert reinforced what my dad had taught me when I was twelve, “When you are angry, you will flail and swing wildly. Your anger will blind you.” Gert taught me that calm in the storm is power and phrases like, “Be that as it may…” “Here’s how I feel when you say things like that…”

She videotaped us while we role-played. She gave me homework, I was engaged. I needed this training because it helped unknot my dad’s teachings. “In the fight, don’t stop until you are sure they won’t get back off the ground.”

Gert’s training and coaching made me an even stronger fighter; words replaced my fists.

Assertiveness training was the most impactful education of all the classes I took from Johnson & Johnson over my twenty-five-year career. Gert and I became great friends. I was so impressed with Gert and my newfound tools that I worked with her to develop a three-day class approved by the Johnson & Johnson University. This group organized adult learning classes on a wide variety of topics. I made the training mandatory for the 200 engineers in my department. Word spread, and the program became popular. Gert knew that women benefited more than men from the training, and she created a second course, Assertiveness Training for Women. The classes were taught onsite at the Johnson & Johnson headquarters twice a year. I had lunch with Gert whenever she was in town.

 

*excerpted from The Kite That Couldn’t Fly by Michael Menard

 

michael menard

Michael J. Menard worked for Johnson & Johnson for thirty years. He is currently President of The GenSight Group, where has advised senior leadership at institutions such as the US Department of Energy, Pfizer, Coca Cola, NASA and the United Nations. He is also the author of two best-selling business books including “The Kite That Couldn’t Fly“.

Everything You Should Know Before Pursuing An Online MBA

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Before you enroll in an MBA online, there are some things you need to consider. It will ensure you get a program that best meets your goals.

One of the most crucial factors is if your school has a powerful learning management system. It is important to engage with your classmates and instructors.

What to Expect

You should know a few things if you’re considering an MBA online. First, you must determine if the program is right for you. You are choosing a program that matches your needs and goals and one that is an agency. It is useful to check over the curriculum as well. If you know this, you’ll better understand what to anticipate and how much time you must dedicate to class. Typically, an online MBA program takes up anywhere from 20 to 30 hours per week. These hours will be spent reading, taking classes, attending group meetings and working on assignments. 

Virginia MBA programs online are a great option for adults looking to complete their degrees part-time. It also allows for more flexibility in terms of tuition costs and timelines. It can be a huge financial upside for many students, especially those who work or have family responsibilities.

How to Choose a School

Getting an MBA online is a great way to advance your career and build leadership skills. It’s also a flexible option to complete in at least one year. Before choosing an online MBA program, look for a school with a good reputation and accreditation. It ensures that the quality of your education will be consistent no matter where you study. You should also check if the college offers career placement resources for its graduates. It is especially important if you need help determining where to go after graduation.

Another thing to consider is the teaching faculty. A strong teaching team is critical for an effective learning experience, so check student reviews about the faculty. Finally, ask recent graduates how their school MBA has helped them in their current jobs. It can give you a good sense of whether the program is worth your time and money.

How to Manage Your Time

When it comes to completing an MBA online, time management is key. You’ll need to prioritize your assignments and coursework, stay ahead of work deadlines, and have a support system around you when you need them. Being organized and making a daily or weekly routine is one of the best strategies for managing your time. It will help you feel more productive and less overwhelmed, so it’s important to establish and stick to a plan.

To start, declutter your workspace or home office. Then, sort items into three categories: “keep,” “toss,” and “donate.” Next, organize your work or assignments and keep them in files or boxes marked urgent, important, and later. It will make identifying items you must prioritize at your desk easy.

How to Network

A crucial component of any professional career is networking. It can help you locate and land a job, build your brand, and stay on top of industry trends. It can also enhance your personal and professional development.

MBA students and recent graduates should develop three networking strategies: operational, private, and strategic. Operational networks are external or internal contacts who work with you to complete tasks and meet short-term goals. Often, these people will be your peers, mentors, and employers. Personal networks are outside of your company or organization, and they can expand your professional horizons. These relationships can provide referrals for future opportunities and open doors to new ideas and interests.

It is important to build solid connections throughout your MBA journey and beyond, so get to know current students, faculty and alums before applying to a school. It will demonstrate your sincere interest in their institution and your readiness to support their neighborhood.

 

Internet Plans For Multi-Location Small Businesses: What You Need To Know

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As a small business owner with multiple locations, ensuring consistent and reliable internet connectivity across all sites is critical for smooth operations. Whether you’re running retail stores, restaurants, or offices, choosing the right internet plan can affect everything from communication and customer service to data management and security.

Here’s what you need to know to select the best internet plans for your multi-location business.

Understanding Your Business Needs

Before selecting an internet plan, assess your business needs. Consider the number of locations, the type of internet usage at each site, and the specific requirements for bandwidth and speed. For example, a retail store may primarily use the internet for payment processing and inventory management, while an office may rely heavily on video conferencing, cloud-based applications, and large data transfers. By understanding these needs, you can determine the necessary speed, bandwidth, and service reliability for each location.

Types of Internet Connections

Different types of internet connections are available for businesses, each with its own pros and cons:

  • Fiber Optic: Offers the highest speed and reliability, making it ideal for businesses with high data demands or those that rely heavily on cloud services. However, it may not be available in all areas and can be more expensive.
  • Cable: Widely available and usually more affordable than fiber optic, cable internet offers good speeds for most small businesses. However, speeds can fluctuate during peak usage times.
  • DSL (Digital Subscriber Line): A more affordable option, but typically slower and less reliable than fiber or cable. It’s suitable for locations with limited internet usage.
  • Satellite: Available virtually everywhere, satellite internet is ideal for businesses in remote areas. However, it tends to have slower speeds and higher latency.

Consider Scalability and Flexibility

When choosing an internet plan for a multi-location business, consider scalability and flexibility. For instance, providers like Frontier offer various plans that can accommodate different needs and scales, making it easier to adjust services as your business grows. Select a provider that offers flexible plans with options to upgrade or modify services as needed. Some providers offer bundled services, such as internet, phone, and security, which can be cost-effective and easier to manage. Make sure the provider has a presence in all areas where your business operates, allowing you to manage all your locations under a single account.

Reliability and Redundancy

For businesses with multiple locations, internet reliability is crucial. Downtime can result in lost sales, productivity, and customer dissatisfaction. Choose a provider with a strong reputation for reliability and consider plans that offer Service Level Agreements (SLAs) guaranteeing uptime. Additionally, consider redundancy options like having a secondary internet connection or using mobile hotspots to ensure continuous operation in case of a primary service outage.

Security Considerations

Security is a top priority for any business, especially when managing multiple locations. A robust internet plan should include security features like firewall protection, malware detection, and data encryption. Ask your provider about these features and whether they offer additional services like managed security or VPNs for secure remote access. Protecting customer data and sensitive business information should be a key factor when selecting an internet plan.

Conclusion

Choosing the right internet plan for a multi-location small business involves careful consideration of your needs, the types of connections available, scalability, reliability, security, cost, and customer support. By thoroughly evaluating these factors, you can ensure that your business stays connected, efficient, and secure, no matter how many locations you manage.

 

3 Best Ways To Break Your Bad Business Habits

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by Allison Maslan, founder and CEO of Pinnacle Global Network® and author of “Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar”

It’s common for business owners to fall into patterns that hinder their progress unconsciously. Even when we’re convinced we’re taking the right steps, we sometimes get caught up in the day-to-day, feeling the need to make every decision and solve every problem. Over time, these habits can prevent your business from achieving goal clarity and scaling.

If you’re stuck in this cycle, these three strategies can help you break free and create a business that survives and thrives.

1. Step Back and Empower Your Team to Lead.

Many entrepreneurs are under the illusion that they must control every aspect of their business. I’ve encountered countless business owners working 80 to 100-hour weeks because they believe their constant involvement is critical to success. However, micromanagement only holds your business back.

If you want to see your business grow, allow your team to take ownership of their roles. Leadership is about guidance and direction, not control. Beyond delegating tasks, empowerment lifts more weight off your shoulders by letting others lead and make decisions. Step back so you can create the space for your team to step up, bringing fresh ideas and new energy to your business. This shift allows you to focus on larger goals and long-term strategies rather than getting bogged down in the details.

2. Build a Strong Mission and Vision to Inspire.

A business without a clear mission and vision is like a ship without a rudder. One of the biggest traps that entrepreneurs fall into is working harder without a guiding purpose. Without a clear direction, it’s easy to get caught up in daily tasks that don’t contribute to meaningful growth.

To break this habit, focus on creating a powerful mission and vision that inspire not only you but your entire team. When everyone understands and is aligned with the bigger picture, the business can operate more smoothly and efficiently. Growth becomes less about putting out fires and more about building something sustainable. A strong mission acts as the North Star that guides your team, helps in decision-making, and aligns everyone’s efforts toward a common goal.

3. Don’t Just Settle — Build the A-Team to Fit Your Mission.

Choosing the right people is one of the most important decisions a business owner can make. Too often, we settle for good enough, hiring people who can perform the job but don’t align with the company’s values or long-term vision. This leads to stagnation, missed opportunities, and, ultimately, frustration.

Seek out individuals who bring diverse perspectives, challenge the status quo, and are passionate about the work they do. Surrounding yourself with the right people can completely change the trajectory of your business. A cohesive team that’s aligned with your values will not only help you grow but will also keep you motivated, even during challenging times.

Overcoming the Barriers to Business Growth.

Breaking bad business habits requires intentionality and the willingness to let go of control — two factors that challenge many entrepreneurs. Intentionality means consciously recognizing the habits that are holding you back and taking deliberate steps to break free from them. Whether it’s the need to oversee every decision or the tendency to micromanage, replacing these patterns with more effective leadership practices takes effort.

Letting go of control is perhaps the most challenging shift for business owners. It feels counterintuitive — after all, you’ve built your company by staying involved and ensuring everything is done correctly. But this mindset keeps you stuck. Trust that your team can handle responsibilities, make decisions, and solve problems, even if it’s not exactly how you would do it.

This doesn’t mean you’re abandoning your involvement. It means allowing yourself to make more strategic decisions that drive growth for your business.

 

allison maslan

Allison Maslan is the CEO and founder of Pinnacle Global Network®, offering business mentorship and mastermind programs to established business owners who want to accelerate their growth, capitalize on their success, and balance it all with a meaningful life. She is also the author of two books: Amazon #1 bestseller “Blast Off!: The Surefire Success Plan to Launch Your Dreams into Reality” and her newest book “Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar”.

 

How To Start A Commercial Cleaning Business

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Starting a commercial cleaning company can be lucrative. Providing commercial cleaning services creates a steady income stream and a potential for high profits. A professional cleaning service company has low start-up costs and is easy to set up. It doesn’t need a significant initial investment, and you can start with minimal supplies and equipment. Running a commercial cleaning business offers excellent flexibility, meaning you can decide your work hours and days.

You have the option to focus on a specific cleaning niche. Also, you don’t need specialized skills and experience to operate a cleaning venture unless you intend to focus on a particular specialty.

Discussed below is how to start a commercial cleaning business.

1. Become an affiliate.

Becoming a cleaning affiliate allows you to own a cleaning business without paying monthly or initial licensing fees. Starting a commercial cleaning venture as an affiliate comes with numerous benefits, including:

  • The backing of a trusted brand name in the cleaning industry, such as DryMaster Systems, which increases the possibility of rapid business growth
  • Companies that offer affiliate cleaning opportunities make it easier to get your cleaning business name out there by providing you with a complimentary website and sufficient marketing material
  • If you become an affiliate business owner, for example, a DryMaster affiliate, the only initial expense you’ll incur is that of their ultra-modern cleaning equipment. This means you’ll start making profits immediately

Becoming an affiliate business owner gives you all you need to enjoy remarkable success with your commercial cleaning venture, including marketing materials, a support network, and state-of-the-art equipment.

2. Select a legal business structure.

If you’re beginning your cleaning business from scratch, picking a business structure is a critical step that helps ensure your company is set up in accordance with legal standards. Some of the structures to consider when starting a commercial cleaning business include:

  • LLC (Limited Liability Company): It’s suitable for those who wish to limit their personal liability
  • Sole proprietorship: This structure allows you to assume responsibility for your business’s debts and assets. It also gives you complete control over your venture
  • Partnership: It’s where you’re starting a commercial cleaning business with one or more persons

3. Choose a unique cleaning business name.

Your cleaning venture’s name is a crucial part of your business’s identity. It’s the only way your clients will learn how to identify your brand. A good name for your commercial cleaning business should be unique and memorable, should describe your services, and should have a matching domain name available. Since choosing a cleaning company name isn’t easy, leveraging a business name generator can be helpful.

4. Pick a specialty.

Commercial cleaning businesses can offer numerous services. However, sticking to a specialty, including carpet cleaning, is key to building a thriving company. Specializing allows you to build outstanding cleaning skills while helping you establish yourself as an expert in your cleaning niche. You can invest in cleaning courses to acquire skills and gain experience. Some of the commercial cleaning niches to consider include:

  • Air duct cleaning
  • Green cleaning
  • Disaster cleaning
  • Dry vent cleaning and more

5. Register your commercial cleaning business.

While registering your business isn’t a requirement, it comes with numerous benefits, including:

  • Business name protection: Registering your company’s name safeguards your business’s identity while keeping competitors from operating using the same name
  • Access to capital: If you intend to apply for a business loan, lending institutions or investors won’t offer financial support unless your company is properly registered
  • Legal benefits: Registering your business with relevant authorities enables you to demonstrate that you’re adhering to the necessary laws and will be seen as a legit business in case of a lawsuit

6. Market your cleaning business.

Marketing is crucial for your commercial cleaning start-up’s survival. To effectively market your cleaning business, you must first understand your target audience so you can create a marketing plan that addresses your client’s pain points and needs. Marketing makes your cleaning business more visible while broadening its reach. It helps attract and retain clients, which is vital for success.

Endnote

While starting a commercial cleaning venture might seem easy, it can be challenging. However, following this guide can help you learn how to start a commercial cleaning business. 

 

How The B2G Sector Is Changing The Way Businesses Approach Government Buyers

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by Kevin Ruef, co-founder of 10-8 Systems

Much like the technology used to support them, today’s modern businesses need to be highly adaptable. This is especially the case when marketing products and services designed for the public sector and when engaging government organizations.

Government entities are required to operate within a specific framework constructed around regulations not always required in traditional B2B settings. This requires a unique strategy for any businesses looking to secure more government contracts.

However, this success often hinges on understanding the new B2G landscape while adjusting their tactics when approaching government buyers.

Highly Experienced Procurement Professionals

Over the years, government procurement teams have become much more informed and educated about the solutions available to them. While this is great for buyers, it can present a challenge to SaaS teams since businesses need to take more steps to distinguish themselves in a crowded market.

Gone are the days when flashy marketing or relentless cold calling was all that was necessary to help seal a deal. Today’s buyers need more from the businesses engaging with them, and they often need a much more personalized proposal of services.

Data Privacy Concerns

Data privacy is critical for everyone today – and for very good reason. Government entities especially face immense pressure to protect their citizen’s best interests, and this extends to their digital privacy.

As more governments embrace the need to pursue digital transformations, their public records become increasingly digitized, which can make them a prime target for cybercriminals. 

With this constant threat in place, it’s critical for government organizations to only partner with vendors that prioritize cybersecurity efforts. Businesses that can offer solutions to help governments enhance their data protection initiatives will typically find a much more receptive audience than those who view security as a secondary focus.

Preference Toward Subject Matter Experts

Much like any business, governments want to partner with innovators, but they also want to ensure that they have the assurance of working with other businesses that have deep industry knowledge.

When a business is recognized as a subject matter expert (SME), it helps it stand out from other organizations that may offer similar products or services. It adds an additional layer of trust and credibility that makes it easier to open new doors.

However, achieving the status of an SME takes much more than just impressive marketing tactics or posting the occasional blog post. Establishing yourself as a trusted authority requires proactive engagement. This could include being featured in a reputable industry publication or regularly contributing to associations that government buyers frequent.

Public-Private Partnership Trends

The B2G sector is starting to see a spike in public-private partnerships (PPPs). These collaborative arrangements helped to bring government agencies and private companies together to deliver vital infrastructure projects like local parks, transportation networks, and emergency response systems.

With this new trend starting to climb, the need for businesses to adopt a more collaborative mindset from the outset is becoming critical. When a newly proposed solution demonstrates a willingness to partner effectively with government agencies, it will likely bring in more attention from buying teams.

Increased Focus on Sustainability

Unlike many private enterprises, government entities are highly accountable to the public. This extends to their financial decisions and choice of partners.

Because of this expectation, governments actively seek partnerships with businesses that demonstrate a commitment to causes like sustainability and environmental awareness.

Businesses that prioritize their objectives surrounding these values will often stand a better chance of being shortlisted for government projects.

New Industry Disruptions Driven By GovTech

GovTech startups are now disrupting the traditional B2G procurement process. These innovative companies focus on bringing cutting-edge technology solutions to organizations, giving them access to new data, streamlining processes, and broadening their supplier base.

To succeed in a changing market, businesses should stay informed about disruptive technologies and explore how they can integrate them into their own offerings. This adaptability is key to remaining competitive and showcasing a forward-thinking approach to potential government partners.

The Search for More Citizen-Centric Services

Governments are becoming more committed to delivering user-friendly and accessible services to citizens. Businesses aligning with this need can gain a significant advantage in the procurement process.

Adopting a customer- or citizen-centric approach to both marketing and product design demonstrates a focus on providing real value. Highlighting how your solutions seamlessly integrate with existing systems can also strengthen your proposition, proving that you understand the government’s commitment to bettering the citizen experience and supporting this goal in multiple ways.

Providing More Transparency

Citizens hold government organizations to high standards of transparency, not only in their financial dealings but also in their choice of partners.

Partnering with a company known for unethical practices can severely damage a government’s reputation. Likewise, a lack of transparency and trust in a vendor will often lead to skepticism and can potentially undermine the entire relationship.

Successful B2G partnerships are built on open communication and realistic expectations. Establishing clear communication channels and setting achievable service levels helps build trust. This approach not only increases the chances of contract renewals but also strengthens the brand’s reputation.

Start Creating Lasting B2G Relationships

Building lasting partnerships with government procurement teams requires a clear understanding of the shifting B2G sector.

Adapting your approach to meet their evolving needs will help to improve your standing as a potential partner and help you to create long-term term, successful B2G relationships.

 

kevin ruef

Kevin Ruef co-founded 10-8 Systems after exceeding multiple companies’ sales records (both domestically and internationally). With more than a decade in sales, his experience ranges from B2B, B2G, and B2C. Since the company’s start in 2019, Kevin has been responsible for business development, strategic partnerships, and business operations.

 

Creating A Culture Of Psychological Safety: Tips For Leaders

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by Ulla Sommerfelt, author of “Firesoul Leadership: An Entrepreneur’s Blueprint for Fueling Growth, Igniting Creativity, and Crafting a Culture of Compassion“

A culture of fear can be toxic not only for employees but also for leaders. An anxious workforce can undermine the potential of an entire organization, especially during critical start-up and scale-up phases. Common complaints include micromanagement, disrespect, and a lack of transparency from management. Employees who feel this way are unlikely to take bold, creative risks or feel personally invested in the company’s success. This can lead to high turnover, poor product quality, and declining revenue, creating significant challenges for leaders.

The solution to this fear-based environment is to foster a culture of psychological safety. By creating a workplace where team members can be themselves, you empower them to take innovative risks that can propel your company forward.

Here are some tips for cultivating a culture that both you and your employees will appreciate:

Build Trust.

Trust is fundamental to psychological safety. The more your team can rely on you and believe in your words, the more comfortable they will feel in their roles. Transparency is key to building trust. If you frequently close your office door during meetings, employees may wonder what’s happening. Are those meetings relevant to them? Is the company financially stable? Are layoffs possible? By being open and sharing information, you help your team feel secure and valued.

Encourage Mistakes.

Many people are raised to avoid mistakes at all costs, but making errors is essential for learning and improvement. A strong fear of failure can prevent your team from experimenting with new ideas and strategies. Encourage your team to acknowledge and learn from their mistakes. Help them let go of any shame associated with past decisions. Create an environment where constructive criticism is welcomed, allowing everyone to feel safe in sharing their experiences.

Model Desired Behavior.

As a leader, you set the standard for your team. The best way to encourage ideal behavior is to model it yourself. If you want your team to own their mistakes, start by sharing your own. If you want them to be open and vulnerable, share your ideas, experiences, and concerns. Demonstrating the behaviors you wish to see will help build trust and respect within your team.

Co-Create Your Culture.

The foundation of your company culture is built on its purpose, values, rituals, and behaviors. While you, as a leader, guide the ship, it’s essential to involve your entire team in shaping the culture. Seek their input to create policies that they are not only comfortable with but also passionate about. When employees feel they are part of something meaningful, they are more likely to invest in the company’s success. Organize meetings, workshops, and events to collaboratively develop a shared vision.

Have Fun with Your Team.

Building a culture of psychological safety is challenging if every interaction revolves around work. While you don’t want to overwhelm your team with events, creating opportunities for socializing can strengthen bonds. Consider having lunch together every Friday or organizing annual staff outings focused on personal connections. When team members enjoy time together outside of work, they are more likely to bring positive energy into the workplace.

By prioritizing psychological safety, you can create a net-positive company culture that benefits everyone. Your team will feel relaxed, respected, connected, and free to be creative. They will likely share their enthusiasm about working for you, which is every leader’s dream.

 

Ulla Sommerfelt

Ulla Sommerfelt is a seasoned entrepreneur, CEO, and keynote speaker with a passion for helping organizations create impactful change. Her company, EGGS, is one of the most successful design houses in Scandinavia. Her book “Firesoul Leadership: An Entrepreneur’s Blueprint for Fueling Growth, Igniting Creativity, and Crafting a Culture of Compassion” offers invaluable insights for leaders looking to transform their workplaces. Learn more at FiresoulLeadership.com.

Saving Vs. Investing: A Parent’s Guide To Teaching Kids About Money

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As parents, we teach our kids countless life skills, from riding a bike to tying their shoes. But one of the most important lessons we can impart is how to manage money wisely. Introducing kids to financial concepts like saving and investing early on can set them up for lifelong success. If you’re unsure how to start, don’t worry!

This guide will walk you through teaching your kids the basics of saving vs. investing in a way that’s simple, engaging, and age-appropriate.

What is Saving? 

At its core, saving is putting aside money in a safe, accessible place — whether that’s a piggy bank, jar, or savings account. Kids naturally understand the idea of saving for something special, like a toy or video game, making it a great starting point for financial education.

How to Explain It to Kids

Think of saving as collecting your money in a jar so that when you want something in the near future, you have the funds ready. It’s safe and simple, and you always know exactly how much money you have.

Pros of Saving

  • Safety and Security: Your child’s money is always available and easy to access.
  • Accessibility: They can use it whenever they want, whether it’s for a new toy, clothes, or other short-term goals.

Cons of Saving

  • Limited Growth: Money saved in a jar or even in a bank won’t grow much. In fact, it might lose value over time due to inflation.
  • Missed Opportunity: Saving alone doesn’t teach kids the power of growing money for bigger future goals.

What is Investing?

Investing is where things get exciting! Unlike saving, which keeps money in one place, investing is about making your money work for you. When you invest, you buy things like stocks, bonds, or other assets, with the goal of watching your money grow over time.

How to Explain It to Kids

Imagine investing as planting a seed in a garden. With time, that seed grows into a tree that gives you fruit. The seed is your money, and the tree (and its fruit) is the money that grows from smart investing. It takes patience, but the results can be worth it!

Pros of Investing

  • Potential for Growth: Over time, investments have the potential to grow much faster than savings.
  • Learning Opportunity: Investing teaches kids the value of patience and long-term thinking, helping them understand the concept of delayed gratification.

Cons of Investing

  • Risk: Not all investments grow. Sometimes, investments lose value, which is an important lesson in managing risk.
  • Complexity: Explaining stocks and bonds can be a bit tricky, so starting simple is key.

When to Save and When to Invest

One of the most valuable lessons you can teach your kids is knowing when to save and when to invest. Saving is perfect for short-term goals, while investing is better for long-term aspirations.

  • Short-Term Goals: If your child is saving for something they want in the near future, like a new video game or a trip to the amusement park, saving is the way to go. It keeps their money safe and ready to use when they need it.
  • Long-Term Goals: For bigger goals — like saving for college, a car, or even future financial independence — investing is a smart choice. While it involves more risk, the potential for growth over several years makes it worthwhile.

How to Introduce Saving and Investing to Kids 

Now that you know the basics, here’s how you can introduce these concepts to your kids in a fun and practical way.

  • Start Small: Encourage your child to set aside a portion of their allowance or birthday money. You can help them set a short-term goal, like buying a toy or going to the movies.
  • Open a Savings Account: If they’re old enough, consider opening a joint savings account to teach them how to manage money in a more structured way. Show them how their savings can grow with interest, even if it’s just a little.
  • Make It a Game: Challenge your kids to save a certain amount each week and offer small rewards when they reach their goals. This keeps saving fun and engaging.

Teaching Kids to Invest:

  • Open a Custodial Account: With a parent’s help, kids can start investing through custodial accounts. These allow children to invest in stocks or mutual funds with supervision.
  • Invest in What They Know: Make investing relatable by focusing on brands or companies they love, like Disney, Apple, or their favorite video game makers. When they see familiar names, investing becomes more interesting.
  • Track Their Investments: Help them understand the basics of tracking their investments over time. Show them how their money grows and explain how concepts like dividends work, using simple language they can understand.

Balancing Saving and Investing

It’s important to teach your kids that both saving and investing have their place in smart money management. While saving is great for immediate or short-term needs, investing can help grow money over time for future goals.

Teaching your kids the difference between saving and investing is one of the greatest gifts you can give them. By helping them understand when to save and when to invest, you’re setting them up for financial success in both the short and long term. Make it fun, keep it simple, and watch as they develop the skills that will serve them throughout their lives.

Encourage your child to start small, be patient, and enjoy the journey of watching their money grow. With these foundational lessons, they’ll be well on their way to mastering financial literacy!

 

6 Tips To Build A Great Website For Your Small Business

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A solid online presence within today’s digital space is what your small business needs to get that extra leverage in prosperity. In most cases, it is through a website that your business and its potential customers meet; hence, websites need to be spot on. Proper website design will effectively attract new customers while helping establish credibility.

To ensure your small business stands out online, here are six tips to help you:

1. Know Your Audience.

Knowing who your customers are shapes everything from the content type to the overall design. For example, a website for young adults will have a different look and feel than one focused on professionals or retirees. Research your audience’s preferences, needs, and online behaviors to create an easy-to-navigate website that speaks directly to them. 

Once you know your audience, you can tailor your website’s layout, color, and messaging to meet their expectations. For example, if your target market is very tech-savvy, your website might feature cutting-edge design, interactive elements, and sleek visuals. If you’re targeting a more traditional audience, a simple, straightforward design emphasizing clarity and ease of use will resonate better.

2. Choosing the Right Platform.

Popular platforms such as WordPress, Wix, and Squarespace have different features for different needs. WordPress is the most flexible, making it a preference for businesses that want complete control over their website. Look for a platform that develops functional, custom WordPress starter sites for various clients. When going through different template themes here, you can easily choose one that fits your business needs. When making your selection, focus on features such as flexibility and aesthetic appeal.  

On the other hand, Wix and Squarespace offer user-friendly drag-and-drop interfaces that could easily suit the needs of a beginner or when a website launch must be performed immediately. With either of the platforms, first think about what your business will need in the long run before making any decision.

3. Focus on Design and User Experience.

People tend to make instantaneous judgments about your business based on its appearance, so the design should correctly portray your brand and resonate with your target audience. Simple, modern designs that do not clutter perform better than cluttered or outdated layouts. User experience (UX) is just as important as design. Design a navigational website with clearly worded menus and calls to action. Your design should also be mobile-friendly.

4. Use SEO Best Practices.

With proper SEO practices, it will show in search results when a potential customer looks up businesses like yours. SEO entails everything from keywords and meta descriptions to other techniques that will optimize your website in search engine results on Google. 

Optimize your website with keywords and make sure it is fast and has no broken links or errors. Keep updating fresh content on your website to maintain user engagement and trigger good SEO ranking.

5. Develop Content Strategy.

Your content is supposed to make your visitors feel appreciated by giving them worthy information through blogs, explicit details of a product, or other interactive multimedia. You can also create a blog on which you can post periodic tips, news updates in your sector, or other stories that attract those who visit your site. This renews your sector and positions you as an authority in your business. 

When it comes to content, consistency is critical. Create a content calendar that enables you to publish content at regular intervals and one that leaves them wanting more.

6. Integrate Social Media and Other Tools.

With linked social media, for example, one can easily follow your business across Facebook, Instagram, or LinkedIn to learn your latest offer. Social media integrations allow people to share your content with their networks, furthering your reach organically. 

You should also consider including email marketing or analytics software. While email marketing provides you with a list of subscribers, analytics allow you to trace visitor behavior and improve over time.

Endnote

A small business website is all about planning and paying attention to every detail. If you know your audience, choose an appropriate platform, and create a coherent content strategy, you will be on the ground for the success of your online presence. 

 

Navigating The Entrepreneurial Journey: Strategies For Recognizing Opportunities Throughout Your Company’s Lifecycle

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by Manny Skevofilax, author of “Ultimate Profit Management:  Maximizing Profitability as You Grow Your Business“

Let’s talk about entrepreneurship. Whether you’re just starting out or have been running a business for a while, identifying business opportunities is essential. This process should be ongoing throughout your company’s lifecycle to ensure continued success as your business grows and competition increases.

Getting Started

Every business, big or small, begins with an idea—whether it’s humble or ambitious. When you decide to run your own company, it’s crucial to have clear goals for where you want to be in the future.

Start with a solid business plan. This plan will serve as the foundation of your business, outlining your ultimate goals and providing a roadmap to achieve them. As you develop your business plan, consider asking yourself the following questions to identify potential opportunities:

  • Who are my customers?
  • In which areas will my services be available?
  • How will I compete with existing companies offering similar products or services?
  • Is there a strong enough demand for my offerings?
  • How will I secure financing to get started?

These questions are just a starting point to help you identify business opportunities that will establish your brand in the market.

The Early Days

Once your business is up and running, your primary focus should be on attracting and retaining customers to achieve profitability. During this phase, opportunities often arise from building strong relationships with customers and turning them into loyal fans.

Creating a powerful reputation for your business is crucial at this stage. Additionally, establish internal processes that enhance efficiency and provide maximum value to your customers. Efficiency not only helps deliver consistent quality service but also allows you to adapt quickly to what works and what doesn’t, especially since your company is still new.

Growth Phase

As your company gains recognition and a solid reputation, you open the door to new growth opportunities. During this phase, consider exploring the following avenues:

  • Establishing partnerships with other companies to increase awareness and efficiency.
  • Reorganizing your business structure to attract more talent.
  • Researching the viability of new product offerings.
  • Investigating innovative advertising methods to reach a larger customer base.
  • Delegating control of certain business areas to other management, allowing you to focus on broader strategic developments.

Exploring these areas is critical for a growing business.

Moving Forward

Whether you’re in retail, the service industry, or any other sector, growth and expansion are key indicators of a successful business venture. As the leader, your ability to guide your company toward success relies on effective planning and a willingness to adapt. If you can master these skills, there are no limits to how far you can take your business.

 

Manny SkevofilaxManny Skevofilax is a consultant, speaker, and author who helps business owners maximize profits and overcome growth challenges. An expert in strategic planning, financial statement analysis, operations, organizational development, and team building, he’s been achieving extraordinary outcomes for his clients since 2003. His new book is “Ultimate Profit Management: Maximizing Profitability as You Grow Your Business“. 

 

3+1 Ways To Organise Business Travel

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Venturing on business excursions is a frequent part of many professionals’ lives, offering avenues for networking, meetings and broadening horizons. However, orchestrating such trips can often pose a daunting challenge, demanding meticulous planning and keen attention to detail. Whether you’re a seasoned traveller or embarking on your business journey, mastering the skill of organisation is pivotal to ensuring a smooth and prosperous expedition.

Within this guide, we shall explore 3+1 effective methods to coordinate business travel.

Plan Early for Flawless Execution.

At the heart of any prosperous business venture lies thorough planning and preparation. Commence by crafting an exhaustive itinerary delineating your travel dates, accommodation arrangements, meeting schedules and transportation options. Employ digital aids and travel applications to streamline the planning process and consolidate all indispensable information in a single repository. Furthermore, invest time in researching local customs, etiquette and business protocols at your destination to facilitate seamless interactions with clients or associates.

An alternative option is to let expert tour operators by travelwayeurope.com to do this for you. By initiating preparations well in advance, you shall mitigate potential disruptions and optimise productivity during your sojourn.

Pack in an Efficient Way.

Packing in a methodical way is instrumental in optimising space, minimising weight and ensuring you are adequately equipped for your business trip. Commence by formulating a comprehensive packing list encompassing essential requisites such as suitable clothes,electronic devices as well as business documentation. Select versatile options that transition effortlessly from day to evening and allow for mixing and matching to curate multiple outfits. Select travel-sized products and utilise packing cubes to maximise space within your luggage. Furthermore, secure crucial documents such as passports, visas, travel insurance and business cards. In this way, you shall alleviate unnecessary stress.

Maintain Connectivity and Productivity on the Move.

In the contemporary digital era, sustaining connectivity and productivity whilst traversing for business purposes, such as company formation in Germany, is more attainable than ever. Equip yourself with technological gadgets such as a laptop, smartphone and noise-cancelling headphones to facilitate connectivity and productivity whilst on the move. Harness cloud-based storage solutions and project management applications to access vital documents and collaborate with colleagues regardless of geographical constraints.

Additionally, invest in travel-friendly gadgets such as portable chargers and universal plug adaptors to ensure your devices remain powered throughout your expedition.

Embrace Flexibility and Adaptability.

Despite meticulous planning, unforeseen challenges may appear during a business trip. Embracing flexibility and adaptability is imperative for surmounting obstacles and ensuring a fruitful journey. Potential travel disruptions such as flight delays or cancellations may occur. So, you need to formulate contingency plans accordingly. Sustain open channels of communication with colleagues, clients,and travel providers. Approach each predicament with a positive outlook and a readiness to accommodate evolving circumstances.

In that manner, a successful and stress-free business travel experience will be achieved and you will be ready to combat every obstacle with resilience and no fear.

 

Is It Time To Quit Your Job? Ask Yourself These 5 Questions

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by Paul Bramson, CEO of The Paul Bramson Companies

With the job market shifting in favor of employers — with more candidates than open positions — workers might find it challenging to decide if now is the right time to leave a job that doesn’t offer enough satisfaction, career growth, pay, or benefits. There are many reasons you might want to leave a job, from dealing with toxic managers to seeking more work/life balance. 

However, in a challenging job market, you must consider factors carefully before making a move. I recommend asking yourself five crucial questions before putting in notice. These questions are designed to help you understand why you feel you need to leave and how your current role affects your life. 

1. Does your workplace negatively impact your mental and physical well-being due to toxicity or stress?

Life is too short to deal with the stress of a negative or even toxic workplace. Toxic environments can stem from mismatches between employees and their managers, unsupportive teams and leaders, micromanagement, or lack of communication. Additionally, a failing company culture adds to this, taking a huge toll on one’s mental, emotional, and even physical well-being.  

Working in an unhealthy environment can lead to insomnia, anxiety, headaches, and stomach issues that seem to come free with your job. Take time to understand your overall feelings and mental and physical experiences and pinpoint the causes. Is it the workload, your company, or your leader? Identifying the specific issues can help you address them or decide it’s time to greener (and less stressful) pastures.

2. Are there clear opportunities for career growth and advancement available to you?

While our jobs can be tough, opportunities for career growth or advancement within your organization can make those challenges worthwhile. If those opportunities are lacking, it might be time to explore other companies that support your professional development. 

In a recent study, 63% of workers polled said they left their jobs because of a lack of opportunities for advancement. Take a hard look at your current employer and ask yourself: “Do I see myself moving up or staying stuck?” 

3. Do your personal values align with the values and culture of your company?

These days, staying in a job that clashes with your values can feel almost impossible. Your overall job satisfaction and comfort are often tied to how well your personal values align with your company’s. Values like integrity, respect, work-life balance, sustainability, and equity can significantly impact how you feel about where you spend most of your time.

When your values align with your workplace, it becomes more than just a job — it becomes a meaningful part of your life. But when they don’t, it can lead to frustration, disengagement, or even anger.

4. Is maintaining a healthy work-life balance feasible in your current role?

There are many roles where a healthy work-life balance can’t — or at least shouldn’t — be expected. For example, ER doctors, lawyers, and chefs work crazy hours and spend a lot of time away from loved ones. If a healthy work-life balance is important to you, it may be time to reevaluate your career choice. 

For most of us, maintaining a healthy work-life balance is crucial for overall well-being and sustainable productivity. If your chosen field’s workload and time commitment are wearing you down, consider other areas where your skills could translate into a position that offers a stronger, healthier balance. After all, who wants to be glued to their desk 24/7?

5. Are you receiving fair compensation and adequate benefits for your contributions?

Fair compensation and a robust benefits package are important factors in feeling valued and having peace of mind. When your employer recognizes your contributions and rewards them fairly, it boosts your morale and motivation. 

Do some digging into what others in your field are earning. If you find a significant gap between your pay and the going rate for your position, it might be time to address this with your leaders or consider looking elsewhere.

Deciding whether it’s time to cut and run from your job takes careful consideration and reflection over several key factors. Asking yourself these questions can help you determine whether your current job is really meeting all of your needs. 

Ultimately, prioritizing happiness, balance, and well-being in our lives and our careers is paramount. With the average person spending over 90,000 hours at work in their lifetime, finding a job or role that reflects who you are and what you value is not just a smart choice — it’s a game-changer. 

Invest in work that enhances your life and fuels your passion. Your future self will thank you!

 

Paul Bramson

Paul Bramson is widely regarded as one of the most impactful and gifted keynote speakers and trainers globally. Recognized as a thought leader in the areas of communication, leadership, and sales, Paul has over 25 years of experience inspiring all levels of professionals, leaders, and teams. Paul’s ability to captivate and entertain audiences stems from his genuine passion, unique talents, and commitment to being better.

 

How To Know If The Gig Economy Is For You

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by Vicky Oliver, author of “Bad Bosses, Crazy Coworkers & Other Office Idiots“

Today’s workers who find themselves without the support of a traditional employer, either by choice or not, often explore moving into the gig economy. Gig work — that is, freelancing or taking on work as a consultant — involves contracting for short-term, project-based work.

Gig work has its appeal with many college graduates who have found that moving into the corporate world is proving harder than expected. With only about half of new grads with a Bachelor’s degree landing a career-level job within a year of graduation, it’s no longer a foregone conclusion that college equates to success in the job market. Frustration over fruitless job searches and an unwillingness to accept the low wages of an underemployed college graduate is leading many to explore entering the gig economy.

Or, people may wish to dip their toe in a new field or with a different employer to see what it’s like before diving in full-time. Gig workers may also range from the woman who’s taken 10 years off to raise children but isn’t ready to fully return to work, to the retiree who finds he doesn’t have enough money for fun now that he’s no longer working full time. The main draws for gig-work seekers tend to be both independence and experimentation.

But before plunging in, it’s important to carefully investigate the pros and cons of gig work.

First, consider the positives:

Provides ultimate flexibility.

Because you work on your own, you get to decide when, where, and how much to work. Say, for example, you envision hiring out as a social media specialist to create and analyze companies’ online presence. All you’ll need is a computer and an internet connection, which gives you a vast number of location choices from which to work. What’s more, if, say, alongside starting your gig wok you’re also training for a triathlon, you can decide how many clients to take on to support both pursuits, and choose a setting amenable to swimming, biking, and running.

Can pick and choose your projects.

Gig work provides a level of independence that allows you full control over the projects you take on. You may be in between jobs as an accounting manager and wanting to fill the interim with gig work. You could seek out projects that involve helping small businesses you care about with tax preparation or with drafting their financial statements.

Work your way into a full-time role.

If you have your sights set on a particular industry or company, target your gig work toward the job you hope to eventually attain. If working on the production team for a film studio, you could become a virtual gig worker who assists production directors with sourcing sites, scheduling and planning meetings, making travel arrangements, and more. Once your name is out in the industry and you’ve proven your strong work ethic and ability to problem-solve, you could be a known candidate for any job opening.

All these examples paint a rosy picture of gig work. Next, however, are some potential downsides with which to be aware.

No on-the-job training.

New hires in a company, especially new grads, are provided some measure of training to help them dovetail their skills with the requirements of the position. But if you offer a service to companies, you must already have both the expertise to do the work independently and also the equipment or technology. If, for example, you set out to offer transcription services for legal firms, you must have an understanding of the preferred format and expertise in the software platform typically used — not to mention a firm grasp of legalese.

You become your own HR department.

Becoming a gig worker means you’re the person in charge of finding health insurance, paying self-employment taxes, and covering all business expenses. Depending on the service you provide, you may also need liability insurance. Managing these administrative-type tasks can cut into your productivity. Think about it: you’d be the one who has to sit on hold when you want to file an insurance claim.

The hustle for new clients is ongoing.

Savvy and successful gig workers don’t rely on projects from one client alone. That means you must devote time to looking on job boards and networking to establish a sufficient client base. If the drawn-out process of trolling for full-time employment got you down, habitually putting yourself out there to attract new clients may spoil the appeal of becoming a gig worker.

Gig work offers many upsides for those who have the moxy to capitalize on a skill and be their own boss. But make sure you can also navigate the challenges of gig work before entering this world. Reach out to any gig workers you know and find out how they manage the pros and cons of the gig economy. You may thrive as your own boss dictating your own hours and choosing your own projects — but only if you go into gig work with your eyes fully open.

vicky oliver

Vicky Oliver is a leading career development expert and the multi-bestselling author of five books, including “Bad Bosses, Crazy Coworkers & Other Office Idiots” and “301 Smart Answers to Tough Interview Questions“. She is a sought-after speaker and seminar presenter and a popular media source, having made over 901 appearances in broadcast, print and online outlets.

Your Workplace Has Women Problems. But This One May Surprise You. Fix It.

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by Flory Wilson, Founder and CEO of Reproductive & Maternal Health Compass

Could the dearth of workplace menopause benefits be to blame for stalled representation of women in the senior executive ranks? It seems likely given data shows that women are opting out of work – citing menopause-related challenges – during the exact moment when they have the most to contribute. Losing this valuable talent pool poses a material risk to companies.

Menopause is finally beginning to get the attention it deserves given nearly fifty percent of women in our country – 75 million women – currently in perimenopause or menopause. While menopause and perimenopause affect each woman differently, the aggregated health effects are significant.

Every employer should be  actively considering how they  can support women going through perimenopause and menopause. These are employees at the peak of their professional arcs, having amassed decades of experience in the workplace and cultivating the expertise needed to lead effectively.

According to LeanIn.org, for the first time in two decades, the number of women in C-suite roles at companies in the S&P Total Market Index has dropped and women’s representation among all senior leadership positions in the U.S. decreased to the lowest rate in more than a decade. Companies should be urgently addressing this issue in order to stem the tide of workforce loss.

What can companies do to support these workers? Here are three action items that have been proven to be successful:

1. Facilitate meaningful discussion across your organization to normalize and acknowledge the impact that menopause and perimenopause have on your workforce.

Host listening sessions, include outside experts and create safe spaces for workers to share their personal experiences and identify how they need to be supported. Engaging women’s ERGs can help to change perception and improve understanding of menopause.

2. Review workplace policies to ensure that menopause is explicitly called out where relevant.

RMH Compass encourages companies to include menopause and perimenopause symptoms (as well as menstrual symptoms) as qualified reasons to use paid sick leave when needed. Review Employer=Sponsored Health Plan offerings to identify menopause-specific health benefits and, if none exist, consider adding a third-party platform (Midi, Elektra Health, and others) to offer supplemental health services.

3. Train all people managers to understand the impact of menopause on employees and how to support them.

Managers should have sensitivity to the needs of their colleagues and be equipped to offer support. Managers should have a strong understanding of the menopause related policies and benefits offered by the company.

Taking these actions demonstrates to your workforce the company’s commitment to supporting its workforce. To evaluate your company’s benefits on menopause and other reproductive and maternal health issues, visit www.rmhcompass.org and take our free online survey today.

 

Flory Wilson

Flory Wilson has spent her career incentivizing the business community to be great stewards for their stakeholders. As the Founder and CEO of Reproductive & Maternal Health Compass (RMH Compass), a non-profit focused on advancing RMH benefits available to U.S. workers, her goal is for all U.S. businesses to provide comprehensive reproductive and maternal health benefits to their whole workforce.

 

Tips For Managing Political Discussions In The Workplace

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older man talking

older man talking

by Richard Birke, Senior Vice President and Executive Director at JAMS Pathways

As the U.S. presidential election nears, the temptation to discuss politics in the workplace will likely be at an all-time high – but these conversations are fraught with peril.

Here are a few ideas from an experienced conflict resolution professional about how to skillfully navigate political conflicts in the workplace.

1. Make it clear that the workplace is not a place for political debate.

Unless the workplace is a campaign headquarters or a think tank, political discussions are generally inconsistent with the task at hand. Medical professionals should be concerned with patient outcomes; educators, with student success; manufacturers, with efficiency and productivity; and retailers, with sales. When political debate enters the lunchroom or the main office, it’s at the very least a distraction and at worst a recipe for erosion of morale and culture.

The leader’s job is to ensure that people feel free to own their opinions — on their own time. While we enjoy freedom of speech, that right is not unlimited. We’ve all heard that the First Amendment doesn’t guarantee the right to shout “Fire!” in a crowded theater.

Nor does it guarantee the right to express political opinions at work.

2. Words matter, but they aren’t all that matters.

Leaders should establish policies regarding language, as well as actions and nonverbal communication. Is it OK to wear a MAGA hat? A BLM pin? An “I’m pro (life/choice)” T-shirt? How about sending emails with political cartoons? Or forwarding news stories to co-workers?

A clear and well-communicated policy will help prevent employees from feeling that the enforcement of norms is an ad hoc, case-by-case, discretionary practice. Procedural rules should be chosen before they are outcome predictive or outcome determinative.

3. If things get really bad, consider outside options.

Great leaders know that there are professionals who can manage and resolve large-scale conflicts. Some naïve and perhaps fearful leaders may think that turning to an outsider is a sign of weakness or an unwelcome invitation to air internal dirty laundry, but the savviest leaders know that it’s a sign of intelligence, experience and strength to bring in heavy hitters when the going gets tough. I might be able to fill out parts of a Form 1040, but if I need to do any complicated calculations, I call a pro. And when a great leader encounters the workplace-conflict equivalent of a tax form, they don’t go it alone.

4. Remember that underneath every action — even the clumsy expression of a political view in the wrong environment — is an interest that may be relatable.

In the workplace, a person who wishes to raise political issues may be expressing insecurity about their own finances, fear for the well-being of a loved one, worry that their rights will be shrunk or some other legitimate concern.

For leaders who encounter such conversations at work, the goal is not to critique the underlying politics, but rather to focus on the fact that the conversation isn’t appropriate. And if you can go beyond the politics and get to the personal interest, that might give rise to a private conversation about matters that are germane to work.

When a leader is brave enough to set and enforce policies and procedures fairly and even-handedly, they can encourage people to bring their whole selves to work — and know the line between words and activities that are beneficial to the mission of the organization and those that are best left at home.

 

richard burke

Richard Birke is the chief architect of JAMS Pathways and is experienced at resolving complex, multiparty disputes. With over 35 years of hands-on dispute resolution, he draws on experience in a wide range of disciplines, including mediation, psychology, economics, law, communications, negotiation theory, strategic behavior, and diversity, equity and inclusion, to apply the right tools to every client situation.

 

How To Become A Millionaire In Your 20s

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by Rene Lacad — Marketer, Consultant, & Entrepreneur

When you’re a community college student who just barely made it out of high school, no one expects great things out of you. At best, they hope you stay the course, get an associate’s degree in something fairly lucrative, and become financially independent.

Although it seemed as if that was going to be my path in life in 2013, I wasn’t content with staying on the average course. I knew that sitting in the classroom wasn’t the place for me, so I dropped out and got to work collecting some real-world experience. 

As a result, I discovered I had skills that could propel me into a different future. After working in sales and with a well-known entrepreneur, I finally stepped out on my own in 2017 with my first digital marketing agency and was well on my way to my first $1 million.

Today, it may be easier than ever to build a million-dollar empire. There is a litany of tools available to people and multiple avenues one can take to earn their first million — and keep earning. In the US alone, there are 1,700 new millionaires every day, and many of them use the tools we are going to discuss here to build wealth. 

Research products and services 

To make money, you have to offer something people want, so start by doing your due diligence to research your target market and find out what they are clamoring for. This can depend on your location, what you have an aptitude for, or what you see as something missing in the market. Whether or not your product or service succeeds can depend on how well you research the need and desire for that product or service. 

Harness the power of social media 

We live in a time when we have access to the entire world from a cell phone or a computer. Thousands of potential clients and customers can literally be sitting in the palm of our hand. You can make money through social media by selling a product or service — often both. 

One of the best parts of using social media to build wealth is that it is largely free to access. To get started, you just have to create a Facebook advertising account or a Google Ads account. 

Harnessing the power of social media is easy, but you have to understand what you’re doing. Even though it’s free to sign up, you have to have a firm grasp of advertising and understand what ads will get you the results you’re seeking. 

Get creative 

Marketing is more than just showing someone your product or service. It’s about finding out what makes people tick. 

One of the biggest keys to my success has been tapping into all of those little neuro centers in people’s brains. Human psychology is monumentally powerful, and while you can’t just set out to manipulate people, you can use psychological strategies to add value to their lives. 

Making your product or service easy to purchase is one way to tap into that “availability” trigger in people’s minds. People like it when things are made easier for them. If they have to follow too many steps to access your item, they may give up before they hit “buy.” 

Most importantly, though, you have to tailor your product or service to your target market’s needs. They need to realize that your product or service is there to help them, so show them what your product or service does and how it can make people’s lives easier. 

Diversifying income streams 

One of the fastest and best ways to build millions is to diversify your income streams. Selling one product or service is great, but selling a product and then adding real estate or a marketing service on top of it can be even better. 

Throughout my rise to millionaire status, I have always kept my eye out for opportunities. I started a social media company, an e-commerce brand, a second social media agency, and a role as a public speaker, all before the age of 30. 

By staying focused and hungry for success, I’ve been able to diversify my income streams and build both active and passive income, which has allowed me to take my foot off the gas pedal in some ways. Most of us want a life where we don’t have to grind 24/7, and diversifying income streams is how you get there.

Becoming a millionaire before you turn 30 is an ambitious goal, and while not everyone will have the dedication or creative stamina to make it happen, it can be done. In many ways, the journey is just as important as the destination. By following some simple principles, you can not only set yourself up for financial success but lay a foundation for a prosperous future.

 

rene lacad

Rene Lacad is a 28-year-old entrepreneur, speaker, and content creator who has been featured on Forbes, Entrepreneur, and MSN. He got his start in business when he founded an eight-figure marketing and creative agency that specializes in branding and paid media. Since then he’s been able to build other successful ventures like his software company SMMDealFinder, his supplement company Unlimitter, and his education company which helps aspiring entrepreneurs learn more about digital marketing and advertising.

 

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