Revolutionizing The World Of Branding And Investing: The Advent Of AI

July 14, 2023

by Andréa Albright, author of “Branding Investing”

The advent of artificial intelligence (AI) in recent years has catalyzed a profound paradigm shift across a myriad of industries, significantly impacting two sectors in particular – branding and investing. This powerful technology has transcended the confines of merely being a technological advancement; it has morphed into an invaluable tool, dynamically reshaping the landscape of these domains.

Branding, once considered an art form rooted in creativity and intuition, has been revolutionized by AI’s ability to understand consumer behavior, predict trends, and deliver personalized content. AI’s capacity to aggregate and analyze vast data troves has fundamentally transformed the way brands understand and engage with their audience.

Take, for instance, the fashion industry. Brands previously relied on fashion designers’ intuition and experience to anticipate trends, often several seasons ahead. AI, however, with its deep learning algorithms, can accurately predict fashion trends by analyzing an astonishing breadth of data – from social media posts to retail sales. It reduces the risk of error, providing brands with more accurate insights and a competitive edge.

Similarly, in the realm of marketing and advertising, AI has enabled brands to deliver ultra-personalized content. It meticulously sifts through a user’s digital footprint, understanding their interests and behavior patterns. Consequently, the marketing campaigns crafted are no longer a shot in the dark but a precise dart that hits the bull’s eye. Brands are now capable of creating content that resonates with consumers on an individual level, thereby strengthening their relationships and loyalty.

However, AI’s transformative power extends beyond branding; it is also reshaping the investing landscape. With its high computational power and algorithmic trading, AI is providing a competitive edge to investors and financial institutions alike. Automated trading systems, based on AI, make millions of transactions in a fraction of a second. These machines can spot patterns, learn from data, and execute trades far quicker than any human, reducing transaction times and costs while increasing profitability.

Moreover, AI’s predictive analytics capabilities are a game-changer. It can forecast market trends, identify investment opportunities, and manage risk more effectively than traditional financial analysis. Robo-advisors, AI-powered tools providing financial advice and portfolio management, have democratized investing by making it accessible to the masses. These platforms use complex algorithms to analyze an individual’s financial situation, risk tolerance, and investment goals, then propose a customized investment strategy, all at a fraction of the cost of human advisors.

Furthermore, AI is disrupting the venture capital landscape, traditionally a human-driven sector relying heavily on personal networks and intuition. AI-powered platforms now evaluate thousands of startups based on data points such as market size, team experience, and financial performance. This level of thorough, data-driven analysis reduces human bias and helps investors make more informed decisions, bringing a new level of sophistication to the industry.

In a nutshell, AI is the driving force behind a seismic shift in the branding and investing landscapes. Its potential to mine and analyze vast datasets, coupled with predictive capabilities, enables a more accurate understanding of consumers and markets. AI is not only transforming these sectors but is also setting a precedent for future technological advancements. This is not a temporary technological trend but a fundamental shift, an evolution of sorts, that is permeating all sectors and setting the stage for a future where AI’s influence will only amplify.

While there are legitimate concerns about AI – from job displacement to ethical considerations – it is clear that its impact on branding and investing is not just transformative but also irreversible. To stay competitive, brands and investors must learn to harness this technology’s potential and adapt to an AI-driven world. As we stand on the cusp of this AI revolution, it is certain that these two sectors, among others, will never be the same again.

Andréa Albright is a seasoned entrepreneur who is disrupting the publishing industry. Her latest venture, Beverly Hills Publishing™, leverages her expertise in brand development to help thought leaders and innovators turn their message into a million-dollar brand. In her latest book “Branding Investing” Andréa has introduced trifecta pioneering, which uses AI and data analytics to innovate the publishing process.

How To Use VSLs To Optimize Affiliate Marketing

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July 12, 2023

by Peter Kell, VSL Director at Mindvalley

Stories are one of the most powerful forms of communication, as they resonate with people on an intellectual and an emotional level. Marketers have always known this, which is why they have often used written sales letters to share their company’s story with potential customers.

Unlike traditional sales letters, which were sent via mail and took a long time to read, video sales letters (VSLs) harness the power of video to heighten the emotional impact of the stories they tell. VSLs are highly effective at grabbing your audience’s attention, discussing the benefits of a product or service, showcasing a product or service as a solution to a specific problem, and inspiring immediate action (like clicking an affiliate link, subscribing to a service, purchasing a product, etc).

Typically, marketers place VSLs on a company website’s landing page to gain the attention of site visitors and increase sales conversions. They can also be shared through social media and email mailing lists, and paid advertising further increases their visibility in these channels. VSLs are both more accessible and more flexible than written sales letters.

For many potential customers, seeing is believing . VSLs allow your audience to see the service or product you’re promoting in action and to imagine themselves using it. They are uniquely effective at boosting brand awareness, establishing familiarity with a brand, and achieving a higher level of credibility.

All great VSLs share a few core components. As a VSL marketer, one of the best things you can do is to research successful campaigns from the past and model your own scripts off of them. As with any other artist, imitating the greats is one of the best ways to develop your own style and reach a broad audience. Once you’ve mastered the basic elements of writing and effective VSL, you can massively increase ROI and turn a brand, product or service into a household name.

Below are five simple strategies used by some of the world’s best affiliate marketers:

1. Have a well-defined goal.

The first step to making a great VSL is establishing a clear purpose. As an affiliate marketer, you might use a VSL to increase conversions/sales, or to establish trust and strengthen the relationship between the audience and brand, for example. Once you’ve figured out the goal of your VSL, use it as a guide to write your script and format your video. A clear purpose will help you determine who your target audience is and what tone or messaging is going to appeal to them, as well as ensuring that your script is tight and focused instead of rambling and unclear.

2. Tell a compelling story.

The second component of a successful VSL is a script that tells an impactful story. Starting your video with a dramatic hook that captures your audience’s interest and gets them asking questions helps you grab and keep their attention, which is a precious commodity among internet users. By directly appealing to viewers’ emotions, you make it easy for them to relate to you and see how the product or service you are presenting will benefit their lives. Once you’ve given them a story to connect with, it’s easier to convert them from a stranger into a buyer.

3. Present a genuine problem.

To get viewers personally invested in your VSL, start your story with a relatable problem. Immediately and clearly stating the problem (in no more than five seconds) helps your audience identify similar pain points in their own lives. This allows the VSL to speak to them on a personal level, getting them curious about the solutions you are offering and compelling them to continue watching. The framing of the pain point is highly important, as it helps the audience realize that they not only need a solution, but they need one now.

4. Provide a creative solution.

After establishing a problem, explain or demonstrate how the product or service you’re promoting will help customers solve it. It’s good to mention the key features of the product or service (details like ingredients, materials, size, etc.), but these should not be your focus. Simply listing features of the product or service does not amount to storytelling, and will quickly bore customers. Instead, emphasize the benefits they will deliver, highlighting the positive experiences and emotions they inspire.

5. End with a call to action.

Convenience maximizes conversions. Finishing your VSL with a call to action and including easily accessible links to the company’s product or subscription pages helps close the critical gap between the viewer deciding to buy the product and actually going through with it. Adding extra incentives like discounts or limited time offers are a great way to increase the sense of urgency generated by your VSL, giving your audience the incentive to act right away.

Conclusion

It’s no secret that video is perhaps the defining mode of communication today. The booming popularity of TikTok, YouTube, and Instagram amply demonstrates people’s obsession with video content, as well as its extraordinary effectiveness as marketing tools. VSLs allow affiliate marketers to lean into what they do best while giving audiences what they want the most: real, compelling stories that provide tangible solutions to the pain points in their lives. If you can master this form of communication, you can create truly explosive growth for your brand.

Peter Kell is a serial entrepreneur and current VSL Director at Mindvalley. Peter has perfected the art of VSL creation, with an unmatched track record of creating multiple 8-figure video sales letter campaigns. A passionate advocate for Media Buying, Entrepreneurship, and Personal Development, Peter’s mission is to help e-commerce marketers achieve great success.

Why Do Founders Think That Only They Work Hard?

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July 11, 2023

by Roza Szafranek, author of “Culturivy: The Power of Changing a Workplace“

When founders start building a team, scale is usually the main goal. They know that they are not able to do everything themselves, and at the same time, they want the standards that define their organization to be maintained or even elevated. This results in a number of problems, including taking the influence of people away, decreasing empowerment, and creating a dependence on the founder for even the smallest decision. The ability to let go of micromanagement where necessary is an absolute key skill in the development stage of the company.

Of course, not everything will be done the way the founder would have imagined it. It is no different with relationships with people. It is also no different from establishing relationships with strategic people in the organization, keeping the rhythm of the company, and nurturing the culture of internal and external communication.

How difficult is it for a founder to recognize that not everyone has to be like them?

There are many beliefs about how difficult it is for a founder to get the first people in the company onboarded, aligned, and dedicated, including new employees who are experts in the tasks the founder has been doing alone. The main problem is knowing the context and accessing information. The second most important problem is the ability to see from a distance. Many founders often face the problem: “What are they working on? I come to a meeting and ask three questions, and my super experienced team does not know the answer for two of them!” This is because the founder has the context of the entire organization, including the product, technology, marketing, sales, HR, and other industry-specific heads and managers of the teams. This should not arouse anger, confusion, or objection in the founder. It should strengthen the division of tasks and responsibilities appropriate for roles: the area manager deals with the performance of a given task, requiring specialized competencies and focus on a specific area, and the founder adds the necessary context to the rest of the organization.

Founders often think that only they work a lot, work hard, and respond adequately to the situation. At the initial stage of the organization’s development, they are certainly involved in most of the company’s development. However, over time, they should be able to delegate as much as possible to their employees. When suggested, often the answer of the founder is: “I don’t have the right people to do this.” Of course, if the founder expects all employees to behave like them, with the same approach, commitment, and dedication to the development of the company, it is understandable that the employees will fail. The essence of the problem, however, lies in good management – that is, managing the talent, work, and time of your employees in such a way that they are adequately involved but not in a high number of work hours. Expecting others to be in the founders’ shoes should absolutely be changed as soon as possible.

Another mistake that founders often make is checking and controlling their employees’ working time. In the era of shortening the working week, managing completed tasks and not the time spent at the desk, it does not make sense to settle accounts for the longest stay in the office or at home in front of the computer. It is exactly like accounting for how long public transport takes and not whether it will take us to the right destination. It’s not about time; it’s about results.

Why employees shouldn’t work as much as the founder does

Founders often confuse the time devoted to work with a commitment to work, thinking that the more someone is able to spend for the company, the more they care. But what if, while working with weak concentration and fatigue, the employee is not able to properly perform their duties? What if the employee prioritizes incorrectly? What if the employee is unable to make the right decisions because they do not have the ability to zoom out to see from a distance and understand the wider context?

*Excerpted with permission from “Culturivy: The Power of Changing a Workplace” by Roza Szafranek

Roza Szafranek, author of “Culturivy: The Power of Changing a Workplace“, is Founder & CEO of HR Hints and Owner & CEO of Culturivy. Roza is an HR expert with psychological and managerial experience, that has led tech companies from early startup through exit. She is a mentor at 1871 Chicago, P33, TechRise, mHUB Chicago, Founder Institute and InCredibles, Sebastian Kulczyk’s mentoring program.

7 Tips For Using Social Proof To Grow Your Business

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July 11, 2023

In the digital age, establishing trust and credibility with your audience is more important than ever. One powerful tool that can help you achieve this is social proof. In short, social proof is the impact the actions and opinions of others has on our own opinions and behavior. When your potential customers see that others have had a positive experience with your business, it can significantly boost their confidence in choosing your products or services.

In this post, we’ll explore some of the best tips on effectively leveraging social proof to grow your business.

1. Encourage and Showcase Customer Reviews.

Customer reviews are one of the most potent forms of social proof. Positive reviews from satisfied customers can build trust and credibility for your brand. Encourage your customers to leave feedback and reviews on platforms such as your website, Google My Business, or social media. Highlight these reviews prominently on your website or create a dedicated section for testimonials. Consider using real customer names and photos to add authenticity and enhance the impact of the testimonials. A simple way to do this is to add an image to your website linking to a third-party review site, noting how many reviews and average stars you have. Check out Golf Cart Tire Supply as a good example.

2. Display Social Media Followers and Engagement.

Social media is a powerful platform for social proof. People tend to follow the crowd, so having a significant number of followers can help establish your credibility. Display your social media follower count prominently on your website, and include social sharing buttons on your product pages or blog posts to encourage users to share your content. Plus, showcase any high engagement metrics such as likes, comments, and shares to demonstrate the popularity of your content.

3. Collaborate with Influencers.

Influencer marketing has become more and more popular, and for a good reason. Working together with relevant influencers can help you get in front of their existing audience and gain credibility through association. Look for influencers whose values and target audience are aligned with your business, and consider partnerships for product reviews, sponsored content, or social media takeovers. The influencer’s endorsement can go a long way in influencing potential customers.

4. Feature Testimonials from Industry Experts.

Beyond customer testimonials, featuring endorsements from industry experts or well-known personalities can have a significant impact on your brand’s credibility. Reach out to influencers, industry leaders, or experts in your field and ask for their opinion or testimonial. Their stamp of approval can give your business a significant boost and attract attention from potential customers who trust their expertise.

5. Leverage Case Studies and Success Stories.

Case studies and success stories provide concrete evidence of your business’s ability to deliver results. Share stories of how your products or services have had a positive impact on your customers lives or businesses. Highlight key metrics, such as increased sales, improved efficiency, or cost savings, to make your case studies more compelling. Make these success stories easy to access on your website or through targeted email campaigns to nurture leads and convert potential customers.

6. Use Social Proof Notifications.

Real-time social proof notifications can create a sense of urgency and encourage visitors to act. Display notifications on your website or landing pages that show recent customer activity, such as recent sign-ups or purchases. Seeing that others are engaging with your business can create a fear of missing out (FOMO) and push potential customers to make a decision.

7. Incorporate User-Generated Content.

User-generated content (UGC) is an excellent way to showcase social proof while actively engaging your audience. Encourage customers to share their experiences with your products or services on social media using a branded hashtag. Feature the UGC on your website or social media channels to demonstrate the satisfaction and loyalty of your customers.

Social proof is an effective tool that can have a significant impact on the growth of your business. By following the above, you can build trust, credibility, and ultimately attract more customers to your business.

You Can’t Save Your Way To Financial Security In Retirement

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July 10, 2023

by Chad Willardson, Founder and President of Pacific Capital

According to a 2019 study from the Schwartz Center for Economic Policy Analysis, approximately 40% of older workers and their spouses will be downwardly mobile in retirement, which means they will not have enough income to maintain their preretirement standard of living. Moreover, a study conducted by GoBankingRates in 2019 showed that 64% of Americans are expected to retire with less than $10,000 in their retirement savings accounts. Sadly, that’s not enough to even cover a few months of expenses in retirement.

Planning for retirement demands a strategic approach that goes beyond traditional savings. In this article, I’ll debunk the myth that saving money is enough and present a roadmap to a financially secure retirement. We’ll delve into the impact of inflation on your retirement income, the significance of reaching your dream income rather than a specific “retirement age,” and the power of creating passive income streams through investing for a sustained cash flow even after retiring from your day job.

Inflation’s Threat to Your Retirement Income

When preparing for retirement, you’ve got to consider the long-term effects of inflation. Over time, the cost of goods and services tends to rise, eroding the purchasing power of your savings. Therefore, relying solely on a fixed amount of money coming in each month won’t be sustainable or comfortable throughout your retirement. To combat the effects of inflation, it’s crucial to focus on investing for long-term growth.

Dream Income, Not Arbitrary “Retirement Age”

Traditionally, retirement has been associated with reaching a specific age, such as 65. However, this mindset overlooks the importance of having a reliable income stream to support your desired lifestyle during retirement. Instead of fixating on an arbitrary age, you should aim to retire once you’ve achieved the level of (non-working) income that supports your lifestyle. This approach allows for greater financial flexibility, enabling you to retire when you feel financially secure and have accumulated enough resources to sustain your desired standard of living throughout retirement. That goal could be reached at 35 or 75 or anywhere in between. That part’s up to you.

The Art of Generating Passive Income Streams

Relying solely on savings or a pension may not provide the level of financial security needed for a fulfilling retirement. Instead, focus on creating passive income streams that generate cash flow even after retiring from your day job. Investing in income-producing assets, such as dividend-paying stocks, real estate properties, bonds, and annuities can help create a consistent stream of income. These investments can deliver regular cash flow, reduce reliance on traditional savings in your bank account, and provide a cushion against the impacts of inflation.

Diversify Your Investment Portfolio

To maximize the potential for passive income generation, diversifying your investment portfolio is key. By spreading your investments across different asset classes, industries, and geographies, you can reduce the risk associated with any single investment. Never rely on one single source of income. The recent pandemic reiterated how important that is. A diversified portfolio can provide a stable and consistent income stream, even during times of market volatility. Consider seeking guidance from a financial professional who can help you construct a well-balanced portfolio tailored to your risk tolerance and financial goals.

Your Journey to Exponential Growth through the Power of Compounding

When it comes to creating passive income streams, starting early is crucial. The power of compounding allows your investments to grow exponentially over time. By reinvesting dividends, interest, or rental income, you can accelerate the growth of your investment portfolio. The longer your money remains invested, the greater the potential for compounding returns. Starting early and consistently contributing to your investment accounts can significantly impact the income you generate during retirement.

While saving money is an important habit, you can’t save your way to financial freedom. You’ve got to invest for that. Saving money to sit idle in your bank account won’t be enough to secure the retirement of your dreams. Remember, it’s never too early to start planning for your retirement and exploring investment opportunities that can provide the future income you need to relax and enjoy life once you’re done working.

Chad Willardson is the Founder and President of Pacific Capital, a fiduciary wealth advisory firm serving high-net-worth entrepreneurs and families. Alongside being one of the top wealth management experts in the country, Willardson is also the Co-Founder of GravyStack, a banking app for kids and teens, the Best-Selling Author of “Smart, Not Spoiled,” and Co-Host of “The Smart Money Parenting Show” #2 Podcast on Apple worldwide for Parenting, Kids & Family.

23-Year-Old CEO Jesus Salamo Baretta Shares 3 Things Every Young Entrepreneur Should Do When Starting A Business

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July 8, 2023

by Victoria Kennedy, CEO of Victorious PR

It’s hard to start a business, but it’s even harder if you’re young. Those who say that age is just a number haven’t been a 20-year-old entrepreneur. Not only is it a challenge to get the older generation to take you seriously, but it’s also a challenge to get your business funded if those with money think you aren’t old enough to turn your idea into a profitable venture. No matter how great your idea is or what kind of work ethic you have, someone is going to question your abilities for the simple fact that you are young.

Nobody knows the challenges of a young entrepreneur quite like Jesus Salamo Baretta, CEO of JY Global Group. His experiences and successes are so unique because not only is he a young business owner, but he is also a young international business owner, and international business comes with its own set of challenges. I sat down with Jesus Salamo Baretta, and he shared with me the top three things that every young entrepreneur should do when they start their own business.

Here is what he had to say.

1. Have Confidence.

As studies have shown, people are more drawn to those who carry themselves with confidence. When it comes to business, this is especially true, and confidence truly is key.

“If you don’t have it, build it. Learn everything you can about your industry and the market,” said Jesus Salamo Baretta. “I started with my father in 2019, and by 2020 I was selling and accomplishing a lot in the plastic sector because I was learning everything I could about that sector. Because of my age, some of the people that have been in the plastic business for years are surprised by how I sell to a specific client.”

Jesus Salamo Baretta entered the industry with confidence in himself and his abilities, and this confidence was one of the key factors that led him to the success he has gained.

“What really got me to where I am is the confidence in myself, to trust that I can do it, that I am able to do it. I will do whatever it takes, and I’m not going to make excuses,” he said.

2. Get a Mentor.

Mentorship is one of the most important things in business, especially when it comes to becoming successful. Having a mentor will provide you with someone who supports you and your business, someone who can help you achieve the level of confidence in yourself that you need, and it can provide you with resources and guidance you wouldn’t have access to otherwise.

“Ask yourself who your idol is. Who inspired you to start a business? What have you learnt from them?” Jesus Salamo Baretta said. “I learned from my father. I learned values from him and most of my motivation is because of him. I got my spirit to work hard and always look ahead from him. My father is the one who inspired me, and it was only natural that he mentored me as well.”

One of the best parts about mentorship is that your mentor teaches you everything they know. They share with you what led them to success and what lessons they had to learn the hard way. This allows a young entrepreneur to avoid certain pitfalls and can even lead them to achieving greater success than those who came before them.

“My best friends sometimes say, “Okay, his father is a successful businessman, so it’s easy for him,” but something that I always point out is that my father was somebody in Venezuela, nobody knew who my father was in Europe. Our last name, our company name is something I built up. I put in the work to make us known internationally. I couldn’t have done it without the mentorship I received, but I am proud to admit that this feat is one I accomplished,” he added.

3. Be Your Own Competition.

Some business owners view other business owners as the enemy and treat them as such, but this mentality has no place in being a successful entrepreneur according to Jesus Salamo Baretta.

“There is room for everyone under the sun. Don’t compete with people who’ve been in the industry longer than you, or shorter than you. Compete with yourself. Be a step ahead of yourself from yesterday,” he said.

There is a lot to learn if you’re a young entrepreneur, but if you keep these three things in mind, you will be better prepared to achieve the success that you’re seeking.

***

About Jesus Salamo Baretta

Jesus Salamo Baretta, CEO of JY Global Group, is a seasoned international trade expert and a budding entrepreneur. With a passion for expanding his company’s reach beyond borders, he has gained extensive experience in navigating the intricacies of global business. Click here to learn more about Jesus and JY Global Group : http://jyglobalgroup.com/.

***

Victoria Kennedy is a Wall Street Journal best-selling author, TEDx speaker, Monaco Voice 40 Under 40, and well-respected authority in public relations who has spoken at events for ambassadors, lords, and dignitaries in such prestigious locations as the House of Commons and Guildhall in London and the Vatican. She is the CEO of Victorious PR, an award-winning, multi-million dollar PR agency that has helped dozens of entrepreneurs become the #1 Authority in their niche by getting them featured in top podcasts and press. To gain more credibility and authority in your market, please visit victoriouspr.com.

The Right Way To Make Mistakes

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July 7, 2023

by Robert L. Dilenschneider, author of “The Ultimate Guide to Power & Influence: Everything You Need to Know“

“Anyone who has never made a mistake has never tried anything new.” – Albert Einstein

No one wants to make mistakes. Mistakes are embarrassing. They can be costly. The consequences can be great. Worst, mistakes prove we’re not perfect, right? Well, no one is perfect, no matter your level of responsibilities, the empire you have built, or your financial worth.

Mistakes will happen if you are taking risks.

Now, keep in mind I’m talking about career risks. Not “mistakes” that are obviously poor judgment, such as driving after a few drinks. No excuses there.

But in business-driven decisions that turn out to be mistakes, there’s a right way to handle the ensuing situations.

In management (and life), you’ve got to own up to your mistakes. Never try to blame someone else, even if it’s not entirely your fault.

One of the most talented architects I’ve ever met exemplifies the virtue.

I was in the room at the Ritz Paris when I. M. Pei was pitching his idea for a novel treatment of a beloved public institution in the City of Light. At the time, I represented his company, I. M. Pei & Partners. Hearing the pitch was France’s president, François Mitterrand, and the mayor of Paris, Jacques Chirac.

“Absolutely no way,” Mitterrand dug in. “There is no way the French people will stand for it!”

Chirac disagreed. “The French people are always avant-garde,” he insisted. “They will embrace it.”

Would Pei’s unusual design fly? Outwardly, he seemed serene, but this was his professional challenge of a lifetime.

Pei’s reputation for innovation was well known — he had designed the L’Enfant Plaza in Washington, DC, the JFK Library in Boston, and the Rock and Roll Hall of Fame in Cleveland, among many, many projects — but go back a few years to see why it was uncertain his idea would be endorsed.

Along with the multiple high-profile projects and numerous awards, his career had experienced a major setback: the John Hancock Tower. It was a sixty-story structure that was to house offices for John Hancock Insurance at Copley Square in Boston’s Back Bay. The entire city loved it, but problems developed, such as sinkholes. But that was not the worst of it.

I’ll never forget this scene. We were conducting a news tour of the new building, with the stunning glass facade designed to reflect the city skyline, when on the top floor, all of a sudden, two windows popped out. The wind was intense; some people hid under desks. It was frightening. And embarrassing for the architects.

This was extremely dangerous — the windows weighed five hundred pounds each, and you can imagine the impact below from dozens of stories up high. The building swayed in the high winds off the bay, and more windows fell out.

After much analysis, the problem was found to be in the insulating glass. I won’t get into the science of it, but the result was a $75 million project (in the early 1970s) that ballooned to $175 million and took an extra five years for completion as every pane of glass — 10,348 of them — was replaced.

Pei himself had not designed the tower nor specified the glass. The designer was Henry Cobb. But Pei’s name was on the firm, and the firm’s name was on the plans. So he took responsibility.

With humility and perseverance, we move forward and improve.

The presentation in Paris I witnessed was for — maybe you’ve guessed it — a new entrance to the Musée de Louvre. Chirac won that day at the Ritz, and the modernist pyramid of glass — yes, glass! — opened to great acclaim in 1989; the French people did indeed embrace it, as did visitors from all over. It became a must-see in Paris. The Louvre is one of the most frequented museums in the world, with nearly ten million people visiting in 2019 before the pandemic. The glass pyramid, a doorway to the famous artwork inside the museum, is itself a work of art.

The year after his glass-pyramid entrance opened, Pei, who came to the United States from China at the age of eighteen, retired. Two years later, he was awarded the US Presidential Medal of Freedom.

Pei had integrity, the kind that engenders respect.

People make mistakes; however, the biggest mistake is failing to learn from them.

*Excerpted from “The Ultimate Guide to Power & Influence: Everything You Need to Know“, copyright © 2023 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books, an imprint of BenBella Books, Inc. All rights

Robert L. Dilenschneider, founder and CEO of The Dilenschneider Group, is one of the world’s foremost communication experts and leadership coaches. Dilenschneider is widely published, having authored 18 seminal business and career development books. He has counseled major corporations and professional groups around the globe and is frequently called upon by the media to provide commentary and strategic public relations insights on major news stories.

Leading Through Change: Learning To Make Proactive Decisions From A Place Of Uncertainty

Contributor

July 6, 2023

by Marsha Acker, CEO of TeamCatapult and author of “Build Your Model for Leading Change: A Guided Workbook to Catalyze Clarity and Confidence in Leading Yourself and Others“

How do you lead with confidence when you’re surrounded by uncertainty?

The world is only getting more complex. It can feel like things are shifting at an uncontrollable pace. In this environment of uncertainty and future unknowns, it can be daunting to make confident decisions.

When things are constantly changing, how do you move forward effectively?

I work with many leaders navigating these questions. Often, they’ll simply hold back on making any more decisions. After all, they think, if more changes are coming, why not wait until there’s more certainty and clarity in a couple of weeks?

Unfortunately, what they usually discover is that there is not more certainty ahead. The world of business and innovation is moving too rapidly. New priorities are constantly emerging. Deferring to later is only likely to compound the feeling of decision paralysis.

So, what if we, as leaders, learned to embrace uncertainty instead? What if we learned to treat it as a constant companion rather than a condition or event we need to survive?

What would change for you as a leader if you embraced this way of thinking?

We know that things will always and often be changing. The one thing we can control is how we want to relate to change.

The following key principles are frequently used by leaders who have learned to make effective decisions in the midst of change. Explore them one by one and consider how they might expand your own ability to embrace uncertainty and lead with confidence.

Be here now.

When there is shifting sand under your feet, find a way to bring yourself into the present moment. When we try to look forward too far into the future, things only get more unpredictable. It’s when we try to read the future that we can get “wobbly” about making decisions.

So, find your way of becoming present and grounded in this moment. Take a deep breath and focus on the here and now. Not a week later, not a month later, not six months later. Right now. This is a space of certainty.

Find certainty in the uncertainty.

Our brains crave certainty. So, if it feels like you are operating with less certainty, identify what you do know. Ask yourself, “What do I know to be true right now? What’s the data that I have at this moment?”

Imagine, for example, a re-org that is re-assigning everyone into new roles. This kind of change introduces lots of uncertainty! So, what are the things that you are certain about? This could include the fact that the changes will all take place within the next 2 weeks. That everyone’s role is changing, and no one has been left out. That no one will receive a change in pay as a result. In this example, the leader is identifying the facts about what they do know so that there are boundaries around the uncertainty.

What’s the next most important decision?

From a place of being “grounded in the moment,” always asking yourself, “What’s the next most important decision I need to make right now?” And then just make it with the data that you have right now.

We can’t know or predict the future, so if decisions can wait — let them wait! But if a decision needs to be made now, then make it. If and when you get it “wrong,” adjust and make a new decision. Let people know that you got it wrong and you’re adjusting. Identifying and making the decision that needs to be made now keeps us from getting stranded on the shoals of “Why bother if everything’s just going to change again anyways.” That thinking is not helpful to you or those you lead.

Communicate often, openly, and honestly.

Communicate as often as you can. Be a clear and present voice for people. Help them find certainty in the predictability of knowing they will hear from you often and frequently. Do not lose your voice or get silent in the face of lots of change.

There was recently a cruise ship that made headlines for its decision to head directly into a tropical storm. During the event, the captain went silent for 12 hours without any communication with the passengers. Nobody knew what was happening. In the absence of communication and data, we will make up our own stories — and they will most certainly be worse than what is actually happening. As a leader, people want to hear from you. They want to know what you know — and it’s useful to say what you don’t know, too.

Communicating effectively in uncertain times also includes acknowledging others’ feelings and being authentic about your own. You don’t need to overshare, but connecting on a human level creates a shared investment in moving forward together.

Marsha Acker, CPF, CPCC, PCC, is author of “Build Your Model for Leading Change: A Guided Workbook to Catalyze Clarity and Confidence in Leading Yourself and Others“. She is also the author of “The Art & Science of Facilitation: How to Lead Effective Collaboration with Agile Teams” and the host of the Defining Moments of Leadership podcast. She is the founder and CEO of TeamCatapult, a leadership development firm that equips leaders at all levels to facilitate and lead sustainable behavioral change.

Inflation Hitting Hard? Think Solar.

Contributor

July 6, 2023

by Glenn Jakins, founder and CEO of Humless

The past couple of years have seen historic price increases on everything from groceries to concert tickets, and everyone is feeling the pinch.

For homeowners, inflation translates into higher interest rates, lost equity, increased property taxes, more expensive home repairs, and skyrocketing energy costs. Between 2021 and 2022, energy prices went up more than 30%, and prices have continued to rise in 2023.

All of these expenses add up, but there is one safe haven homeowners can turn to for respite – and it starts on the roof.

More than ever, solar energy is giving consumers an opportunity to lower their energy bill over the long term and set themselves up for success in an increasingly unpredictable economic climate. The advantages of solar are obvious in some ways, but there are some hidden benefits that everyone may not be aware of.

Whether residents are building a new home or looking to improve their existing one, they should seriously consider solar as an option. Zeroing in on inflation, this article will explore four of the ways solar energy is a smart bet, even in a shrinking economy.

Savings From the Inflation Reduction Act.

Passed by the US Congress just last year, the Inflation Reduction Act contains a substantial incentive for homeowners to install solar panels. The Residential Clean Energy Credit allows consumers to subtract 30% of the cost of most solar products, including the panels or roofing materials themselves and accompanying energy storage solutions from their federal taxes. The average household will save $9,000 over the life of the solar installation. Savings extend throughout 2032, making solar energy accessible to more families than ever before.

Selling Excess Power.

Most people know that solar energy is cheaper than electricity generated by fossil fuels. Consumer Affairs reports that the average price of fossil fuel energy ranges from 5 to 17 cents per kilowatt hour, while solar energy averages only 3 to 6 cents. What not all homeowners may know is that if their solar roofing generates more energy than they actually use, that energy can be sold back to the power grid and generate even further energy savings.

As solar technology has improved, some solar installations now come with a DC (vs. AC)-coupled setup. This allows the home to draw energy directly from the solar panels, powering lights, appliances etc. before sending excess to the grid, instead of looping power through the grid from the get go.

Grid Independence.

The unfortunate truth is that the electrical grid in the United States has not been properly planned and maintained as the population has increased, and our way of life has become more dependent on electronics. As a result, millions of people across the country have suffered from both planned and unexpected blackouts. Aside from the inconvenience, electricity loss can cost homeowners real money in terms of lost business productivity, spoiled food and medical supplies or issues with water pumps, heating and cooling.

Solar customers with battery storage can avoid this by creating a microgrid environment. Solar panels can send excess energy straight to the batteries to be kept in reserve for nighttime use or in case of inclement weather or a power failure.

Planning for the Future.

Consumers that add battery storage to their solar roofing, either as the system is installed or as an add-on at a later date, can protect themselves from future economic and systemic turmoil.

Over the lifetime of a roof collecting solar power, a residential customer can save up to $97,000, depending where they live. If energy costs continue to climb, as they most certainly will, solar power is a great way to help inflation-proof a home. Higher costs mean more savings for the homeowner in the long run.

Additionally, changing regulations make solar a smart investment now. In California, for example, solar roofing is already a requirement for new construction. Maryland, New York, and Vermont are considering similar legislation. As the US government’s stated goal is for 100% clean energy by 2035, other states will likely follow. It’s impossible to predict what other regulations and standards will materialize in the future, but there’s every reason to suspect that more clean energy requirements will materialize. Installing solar now gives homeowners a head start and will save them the trouble and expense of making changes down the line.

Conclusion

At a time where so many aspects of owning a home seem out of control, many are looking for smart ways to save money and find some control. Adding solar energy to rooftops is one way that consumers can stretch their dollars, hedge against uncertainty and invest in the future.

Founder and CEO of Humless Glenn Jakins is a serial entrepreneur with a multi-decade track record of taking creative ideas and turning them into successful products that change lives. With a strong background in logistics and operations, he has helped launch multiple 8-figure companies and been instrumental in the increase of tens of millions of dollars in sales for many more.

Data Science For Finance: Unveiling The Power Of Data In The Financial Sector

admin

July 4, 2023

In today’s fast-paced digital era, the financial sector is undergoing a profound transformation. As financial institutions grapple with an ever-increasing volume of data, they are turning to data science to gain valuable insights, make informed decisions, and stay ahead in a highly competitive landscape. Data science, a multidisciplinary field that combines statistics, mathematics, programming, and domain knowledge, has emerged as a game-changer for the finance industry.

In this article, we will explore the applications and benefits of data science in finance, shedding light on how it empowers businesses to unlock hidden opportunities and drive innovation.

Introduction

Data science for finance, an interdisciplinary field that combines statistical analysis, machine learning, and domain expertise, is revolutionizing the finance industry. By harnessing the power of data, financial institutions can gain valuable insights, optimize operations, and drive strategic decision-making.

The Role of Data Science in Finance

In the modern financial landscape, data science plays a pivotal role in several areas, including predictive analytics, risk management, customer experience enhancement, algorithmic trading, regulatory compliance, and reporting. Let’s delve into each of these aspects in detail.

Predictive Analytics for Financial Forecasting.

Financial forecasting is a critical component for businesses to make accurate predictions about future trends and outcomes. Data science leverages historical data, statistical models, and machine learning algorithms to analyze patterns, identify correlations, and generate predictive models. These models enable financial institutions to make informed decisions regarding investments, resource allocation, and portfolio management.

Risk Management and Fraud Detection.

Risk management is of paramount importance in the finance sector. By leveraging data science techniques, such as anomaly detection, pattern recognition, and predictive modeling, financial institutions can proactively identify and mitigate risks. Additionally, data science enables the detection of fraudulent activities by analyzing large volumes of data and identifying suspicious patterns or anomalies.

Enhancing Customer Experience.

Data science enables financial institutions to gain a deep understanding of their customers and deliver personalized experiences. By analyzing customer data, including transaction history, browsing behavior, and demographics, financial institutions can offer tailored products, targeted marketing campaigns, and personalized recommendations. This enhances customer satisfaction and fosters long-term loyalty.

Algorithmic Trading and Market Analysis.

In the realm of investment banking and trading, data science plays a vital role in algorithmic trading and market analysis. By analyzing vast amounts of financial data, including market trends, historical prices, and trading volumes, data science models can identify patterns and make predictions, enabling traders to make data-driven investment decisions and execute trades with high precision and speed.

Regulatory Compliance and Reporting.

The finance industry is subject to stringent regulations and reporting requirements. Data science simplifies regulatory compliance by automating data collection, analysis, and reporting processes. By leveraging natural language processing (NLP) and machine learning algorithms, financial institutions can ensure accurate and timely compliance while reducing costs and human errors.

Challenges and Limitations

Despite the numerous benefits of data science in finance, there are several challenges and limitations to consider. These include data quality issues, data privacy and security concerns, regulatory hurdles, and the need for highly skilled data scientists. Overcoming these challenges requires a collaborative effort between data scientists, domain experts, and policymakers.

Ethical Considerations

With great power comes great responsibility. As data science continues to shape the finance industry, ethical considerations become crucial. Financial institutions must handle data ethically, ensuring transparency, fairness, and accountability. They must prioritize data privacy, establish robust security measures, and comply with regulations to build trust with customers and stakeholders.

Future Trends and Opportunities

The future of data science in finance holds immense potential. As technology advances and data volumes explode, the finance industry will witness further innovations in areas such as real-time analytics, machine learning automation, explainable AI, and blockchain applications. These advancements will continue to drive efficiency, improve decision-making, and foster sustainable growth in the financial sector.

Conclusion

Data science has emerged as a transformative force in the finance industry, empowering businesses to unlock hidden insights, streamline operations, and make data-driven decisions. From predictive analytics to risk management and customer experience enhancement, data science plays a pivotal role in shaping the future of finance. Embracing data science and investing in the right talent, technologies, and infrastructure is imperative for financial institutions to stay competitive and thrive in the digital age.

How I Turned $6,000 Into A Multi-Million Dollar Travel Empire (The Broke Backpacker’s Business Journey)

Contributor

June 30, 2023

by Will Hatton, founder of The Broke Backpacker

For more than fifteen years, I’ve been embarking on thrilling adventures to remote, off-the-grid destinations — and, for many of those years, I did it all on a budget of $10 a day.

I started documenting my travels online in the hopes of inspiring others to do the same. All of those that thought it wasn’t possible. I wanted everyone to be able to taste that very same life-changing freedom I was experiencing on the road…

My name is Will Hatton, and I’m the man behind The Broke Backpacker. My journey started at the tender age of nineteen when I found myself hitchhiking through India, immersing myself in its vibrant culture for over two years. With no fancy gadgets, I scribbled down my first blog posts on a battered iPod touch while navigating the unknown territories of the world.

Fast forward to the present day, and things are looking very different. As I write this article from the mesmerising Island of the Gods, Bali, in Indonesia, where I currently reside, I can’t help but reflect on the incredible path that led me here.

Over the years, my passion for travel propelled me to experiment with various online ventures. Along the way, I’ve founded a total of nine different businesses, each teaching me invaluable lessons, especially during the challenging times of the global pandemic. Despite facing numerous setbacks, I’ve persevered and came back stronger. Every frickin’ time.

Recently, I’ve fulfilled a lifelong dream of opening up a hostel – not your average hostel, though. Tribal Bali is the island’s first custom-built co-working hostel, designed to cater to aspiring adventurers that have ditched their desks to step away from the norm and forge their own destiny. I believe we’ve really built something unique and it continues to inspire me every day!

But believe me, reaching this point has been a whirlwind adventure, filled with triumphs, setbacks, and countless lessons learned.

In this article, I’m thrilled to take you along for the ride, sharing the ups and downs of my entrepreneurial journey. I’ll shed light on the invaluable lessons I’ve gathered along the way, empowering you to transform your own passion for travel into something truly extraordinary.

Buckle up, fellow wanderers, as we embark on this wild ride together.

Laying the Foundation: Launching the Travel Blog

The early, early days of The Broke Backpacker began with handwritten notes I shared with fellow travellers during my time in India. Back then, travel blogs focusing on extreme budget travel were scarce. I was couchsurfing, camping and sleeping in train stations, really pushing my comfort limits – and very few people were covering that style of travel online.

On January 30th, 2013, the site was born with a mission to prove that travel is possible for almost anyone, even with no money, as long as they are capable to FULLY embrace discomfort — and to come out infinitely stronger on the other end.

In my ten years of travel blogging, there were significant moments that shaped the trajectory of The Broke Backpacker. I ventured into destinations like Venezuela before they became popular, I embarked on a journey from England to India without taking any flights, I hitchhiked all across Iran and through Pakistan’s wondrous peaks… and the raw accounts of those journeys started finding their way into the likes of BBC and the Daily Mail, earning valuable backlinks that would help build my authority in Google’s eyes.

As the site gained traction, I recognized the importance of building strong content silos, providing practical information for adventure planning. Our extensive backpacking guides, like the comprehensive guide to backpacking Europe, became our cornerstone pieces of content.

Additionally, our gear guides gained recognition for helping readers choose the right equipment for their hiking expeditions, their camping trips, you name it. Over time, we expanded to include “Where to Stay” guides and hostel recommendations, establishing a strong partnership with Hostelworld along the way.

As our audience grew, The Broke Backpacker became a trusted name in the travel community. Our content aims to inspire, educate, and inform, with writers who have firsthand experiences in the real world. Our readers can relate to the authenticity we put on the table. We have contributors from all around the globe living the broke backpacker lifestyle, keeping our content fresh and genuine.

We focused on ranking for relevant backpacker keywords, tailoring recommendations based on our readers’ preferences, whether they were digital nomads, couples, or party enthusiasts. Our readers trust our word, which often leads them to book through our platform, allowing us to earn a commission and reinvest in our growth.

Money is not all, obviously, and we do also prioritise serving our audience with valuable guides on topics such as avoiding burnout, maintaining mental health, travelling responsibly, reducing plastic waste, and staying safe at festivals, for example. We cover it all.

The financial success of The Broke Backpacker stemmed from our unwavering commitment to our core mission and our expertise in SEO and unique travel experiences. By implementing effective systems and assembling a team of exceptional adventurers, I built a formidable powerhouse that paved the way for expansion into other ventures.

From Backpacker to Business Visionary

There was a very important step I missed just there. Something that changed EVERYTHING…

Amidst my ambitious overland journey, I found myself backpacking Pakistan, a place that changed me for life. Since then, I’ve visited 5 times and I’m itching to get back (it’s happening soon amigos!).

And whilst travelling there for the second time in 2016, I had a crazy idea. I turned to my audience on Snapchat, which I had been developing through the unfiltered nature of my travel tales, and asked if folks would be interested in seeing this amazing country with me as their guide.

Without much thought, I tentatively put up a Paypal link to secure deposits and… overnight it sold out.

I suddenly had $6000 (12 x $500 deposits) in the bank. The most money I had ever had up until this point, which I immediately spent on trying to grow The Broke Backpacker, reasoning that I had 6 months before I led my first tour to Pakistan and therefore time to make the money back to fund the actual tour.

It was a pretty big risk but… I had a plan.

The funds generated from this tour alone allowed me to invest further, hire writers, and focus on mastering SEO and targeting untapped niches. Fortunately, things worked pretty alright and slowly but surely, my humble travel blog was making its way to the top.

I spent a tough two years working my ass off until finally there was an explosion like moment where I was making enough to actually upgrade my lifestyle, and continue to invest in the growth of the blog.

Diversifying Income Streams

I had always had a bit of an entrepreneurial eye, and as a young backpacker in India, I bought scarves and leather satchels and brought them back to the UK to sell at festivals. Whenever I returned to the UK, I packed my bag with as much hippy stuff as possible because I knew I could make 1000% selling it on eBay.

I always worked on my travels and picked up jobs along the way. I’ve worked 100 crazy jobs all around the world: herding goats in the Holy Lands, handing out flyers in Vietnam, renting inflatable tubes in Laos, and unloading trucks.

But it was online that I knew the real money was to be made. And so, when my travel endeavours started to bring in some cash, I decided to expand my efforts into different experiments.

In 2017, I launched several new online ventures to test out different ways to make money online. I experimented with content sites in all kinds of weird and wonderful niches, most of which have failed at one point or another – but others still bring a solid income to this date.

I started a dropshipping company, Active Roots, in which I focused on selling backpacker essentials like hammocks and quick-dry towels. This crashed and burned hard during 2020 when shipping costs rose by 400%.

I also started an SEO agency with a business partner, which also crashed and burned hard in 2020 but I made about $30k out of it before it did – that one definitely counts as a success.

I also dabbled in cryptocurrency, getting in when a Bitcoin cost a mere $650… I traded an original investment of $9000 up to 7 figures at its height but lost almost all of this in a couple of short weeks. I ain’t much good at trading it turns out, and the anxiety and dreaming in freaking charts really didn’t help my mental health. Overall, my journey with crypto could have been remarkable but was not. One can still dream — can’t sell, won’t sell…

Amidst these diverse experiments and ventures, I never lost sight of my passion for travel. And it was during this period that I realised the immense potential to scale up my investments in the travel industry itself. With a keen eye for business opportunities and a deep understanding of the travel market, I began envisioning a project that would go beyond online ventures.

Inspired by my own backpacking experiences and fueled by the success of The Broke Backpacker, I set out to create something tangible — a one-of-a-kind hostel that would cater to the needs of aspiring entrepreneurs and digital nomads. This ambitious vision marked the next phase of my entrepreneurial journey, where I would bring together my expertise in travel, my knack for spotting untapped niches, and my determination to create a thriving travel empire. The seeds were sown, and it was time to turn dreams into reality.

The Travel Empire Grows

In the year of 2019, a spark of an idea led me and my buddy Mark to finally make the move on establishing a hostel. We both share a deep-rooted belief in the transformative power of travel, and the ability to sustain one’s life on the road through our very own entrepreneurial pursuits.

This shared passion helped bring our vision into reality, and so, Tribal Bali was born.

The idea of building the ultimate hostel for aspiring entrepreneurs and digital nomads to begin their online journeys had been a dream of mine for many, many moons…

The dream was to create a place that catered to the needs of digital nomads, aspiring entrepreneurs, and full-time travellers who were looking for a space that allowed them to 1. Hustle hard and 2. Still enjoy the best aspects of the backpacker lifestyle and community.

Throughout my years on the road, I realised that there was a BIG gap in the market. As a digital nomad myself, I faced numerous challenges in finding accommodations that offered reliable Wi-Fi, quiet zones, and ample charging points. To that, you add great coffee, delicious food, a swimming pool, an almighty pool table… and you get a space where working travellers can really balance work AND play.

The goal was to design a space that not only provided the essential amenities for digital nomads but also fostered a sense of community and collaboration amongst guests. We really believe we’ve created something special here and we are just getting started…

Tribal has been specially designed to serve the entrepreneurship community, but it is a melting pot for broke backpackers, intrepid influencers, veteran digital nomads and aspiring entrepreneurs alike. We have individual co-working booths, plentiful rice-paddy views, delicious coffee, an extensive menu of healthy food and treats, lightning fast WiFi, standing desks and many different configurations of seating, tables, nooks and crannies. It’s sleek, custom-built and we have an incredible team on-site who really make the place feel homey.

Moving forwards, we plan to expand Tribal and build some more private rooms, as they are literally fully booked weeks in advance, as well as adding in AC meeting rooms that can be hired by the hour. We are still learning how best to serve our community and we’re excited for these additions and some other secret projects I can’t quite reveal right now.

Tribal is a great place to network, to find your tribe, and to meet a friendly community of folks who have ditched their desks and stepped away from the norm with the dream of building their own online incomes or remote working their way to success. It’s honestly awesome to see so many folks from so many different backgrounds all working hard on forging their own destiny.

Do come by and say hi if you ever find yourself around — and keep an eye out for exciting developments through Tribal’s Instagram.

Lessons Learned and Advice for Aspiring Entrepreneurs

I have gathered some wisdom over my decade of working online, so here are some of my top tips for aspiring entrepreneurs…

Discipline eats intelligence for breakfast: it is your sword and shield with which you shall cut your way through the fray and onwards to victory… Develop a strong routine that guarantees you have dedicated work time each day and keep chipping away. It takes TIME to build anything worthwhile, be consistent.

Minimise distractions: Limit your tendency to procrastinate and practise good phone habits – if your phone constantly distracts you while working, keep it in another room.

Focus on the ONE THING that truly matters each day: identify the key task that will make the most impact on your business and prioritise getting it done before anything else.

Know when to outsource: Some tasks are best handled by you, while others are better suited for people who know it better. Deciding which is which requires some finesse. Ask yourself: Am I the best person for this task? Is it a recurring task with expensive outsourcing costs? If either answer is yes, take care of it yourself.

Be patient, work hard, dream big: Many people give up too soon or fail to commit to the hard work, getting caught up in trivial matters like endless logo redesigns or excessive social media use in the name of “work.” By cultivating a strong work ethic, practising patience on your journey, and setting ambitious goals, you’re already way, way ahead of the game.

Embrace failure: Fail cheap, fail fast, fail young. Try crazy things when you have little to lose.

Educate yourself: Modern Wisdom is an awesome podcast for that. Consider reading Tools of Titans for valuable insights.

Use the right tools: Trello is incredibly powerful for organising thoughts and projects. A roll of statically charged whiteboards could literally change your life… these are endlessly useful for planning, habit tracking and goal setting. Use a journal to strengthen your mental health, focus on your wins, project out the steps you will take to reach your goals.

If you’re on the fence, I strongly encourage you to take the leap and pursue your entrepreneurial dreams. It is entirely possible to create the life you desire if you can motivate yourself to consistently put in the effort. Expect a journey of at least two or three years before reaping the rewards of your hard work.

Be ready to pay the price. It is hard work, but if you can remain disciplined, optimistic and proactive, anything is possible. Get out there, get it done.

Will Hatton started travelling more than a decade ago as a headstrong and penniless youth, but his years on the road quickly turned him into an expert of the budget backpacking trade. He travelled, he made mistakes, and through it all, he found his calling – to explore, to share, to learn. Will is passionate about the power of budget travel as a personal development tool, and about teaching others to ditch their desks, embrace adventure and to build an online income.

Digital Transformation Is Changing These 3 Things About Hybrid Work

Contributor

June 29, 2023

by Joe Aherne, CEO of Leading Edge Group

If you weren’t familiar with the practices of hybrid work before 2020, there is a good chance you are now. The pandemic drove the swiftest and quickest transition to online work formats we have ever experienced.

Despite the overall success of the transition, many vital business practices got lost in translation. Additionally, the nature of work-from-home (WFH) has variable effects on productivity levels and employee communication. Not to mention company culture has been lost in the shuffle for many teams veering from in-person collaboration. Organizations now must deal with expanding teams and inadequate process improvements to maintain communication and collaboration amongst team members.

As it stands, adjusting to hybrid work is simultaneously an effect of and challenge for digital transformation.

The Current Digital Landscape

At this point, it almost feels difficult to remember the technological reluctance that many organizations had prior to the pandemic, because, for the last three years, everyone has been depending on IT leadership for solutions to WFH issues. Whether related to internal processes issues or external customer concerns, there has been accelerated dependency on IT support teams to help others troubleshoot issues and errors. Due to many organizations being rushed to carry their business processes into a hybrid working model, there has been limited time to dedicate to advising teams on best technological practices.

Many organizations have still not properly trained their team members on tech and security best practices for a hybrid model. For many teams, this has resulted in overall process deficiencies and a day-to-day work culture of simply trying to ‘keep your head above water’, so to speak.

What has changed in the workforce?

Culture.

The first thing to change in the workforce during the digital transformation is company culture. As teams switch to hybrid or fully remote environments, the values and practices that support culture can become less accessible and harder to practice in the new remote environment. Many companies struggle with higher employee churn, which is compounded by the new accessibility to larger talent pools through exclusively remote work. People switching positions more often and working without a centralized location often comes at the cost of writing off in-person collaboration altogether.

However, hybrid work environments supported by adequate technology and policy can ultimately elevate company culture. The remote environment provides more accessible policies that promote an agile culture, such as flexible start and end times and working from anywhere, which helps mitigate organizational costs and promotes a positive culture. Cultural change can be an incredibly positive thing for an organization, especially if it means that new digital processes are being implemented that save the company money and give the employees more flexibility. Use available technology to ensure your company’s culture is driven in towards positive change rather than stagnation.

Processes & Productivity.

The changing of company culture is a byproduct of changing processes and productivity. Processes can be streamlined with online project management tools and communication platforms that mimic in-person collaboration. Through the use of these tools, many teams have found that there are new ways to collaborate without the need for constant communication. In heavily collaborative environments, those who prefer independent working styles often feel that their mandatory meetings could have just been through email. In hybrid environments, digital platforms help make this switch while encouraging collaboration.

Streamlining processes to support different working styles is more accessible in the remote environment and can be capitalized on with the right technology. Using project management tools, secure instant messaging services, and even intranets and internal newsletters can increase productivity and keep the entire team more connected digitally.

Customer Experience.

While culture, processes, and productivity are all internal operations affected by increased reliance on technology, customer experience is an external element that has also been altered. Fortunately, increased digitization provides improved accessibility for communication between customers and businesses but creates heightened consumer expectations. The new and improved customer experience landscape relies on the IT team and corresponding technology to provide 24/7 access to services, no matter the organization. Mechanisms like live chat boxes are already leaning into artificial intelligence to serve customer demands better. However, with this new territory comes more concerns over privacy and security which must be addressed internally to ensure customers’ data is not compromised.

Leveraging Agile Principles in Digital Goals

Now that we have established how internal and external elements of work are changing to cement new digital transformation goals, we can explore the best practices for CIOs and IT teams to tackle this.

Since the turn of the century, business philosophies have focused on incorporating agile and lean principles into all facets of operations to better meet demands in the changing digital landscape. While both have a healthy obsession with the end result, agile encourages dividing the job into manageable, value-driven chunks completed in brief iterations while encouraging creativity along the way. Agile embraces change, while lean focuses on linearity. With change being a cornerstone of digital transformation, it calls for an agile response from IT teams.

Many different businesses are looking to be agile to optimize development processes. This requires a focus on cooperation between people working on each moving piece within the project. Digital transformation provides resources to promote creativity, a key pillar of agility training. Providing teams with the technology and training to improve and constantly innovate new ways to adapt will help to optimize your hybrid work environment.

Promoting Agile Digital Platforms In The Hybrid IT Landscape

If your organization still needs to embrace cloud technology in the hybrid space, this will be the first step in scaling your business and promoting agility for teams. Mixing the public and private to scale what information needs secure infrastructure versus what can be off-loaded to the cloud will greatly increase team flexibility. Additionally, when scaled appropriately for the organization’s size, the overhead cost should be less than that of traditional data infrastructure.

Even with integration into cloud computing services, security can remain the Achilles heel for IT teams, especially with remote and in-person work environments operating simultaneously. As discussed, one of the major benefits of the hybrid workspace, which has remained post-pandemic, is the flexibility it provides employees and employers alike. Therefore, to mitigate security challenges with employees using different hardware from anywhere worldwide, implement one digital workspace where employees’ devices can be added and discontinued as needed. This implementation will help maintain flexibility and security to improve teams’ agility.

Implementing these programs will put the IT team to work, but for great long-term rewards. Firstly, with cloud integrations, the company, through the extension of its IT team, has greater control over sensitive data. The noise from day-to-day tasks will remain on the public cloud allowing security to be scaled down and focused in one space for IT teams. Additionally, when it comes time to scale cloud services in either direction, this is much easier than traditional infrastructure. The agility provided by digital workspaces such as VMware cannot be understated either. Employees can securely access their workspaces from anywhere, at any time, and on any device, making the hybrid workspace a truly accessible place.

Conclusion

Digital, transformation, and agile are all loaded buzzword terms that have gained traction since many businesses shifted to remote work. Regardless of your opinion on these terms, the shift has dramatically affected how we think about hybrid work. On the surface, a digital transformation implies technical advancements and training, and many organizations have embraced remote and hybrid work using the technology available. At its core, however, leaders’ adoption of agile practices will help keep the humans behind the technology on track to meeting goals and ultimately transforming the workplace.

Joe Aherne is the CEO of Leading Edge Group, a leadership training and consulting organization focused on business transformation. As CEO he acts as relationship manager for many of the company’s continuous improvement consulting projects.

A Holistic Approach To Building A High Performing Team

Contributor

June 28, 2023

by Craig Goodliffe, Founder & CEO of Cyberbacker

As a business leader, your goal is obviously to have your employees functioning at the height of their capabilities. However, if employees feel unhappy or disillusioned in the workplace, chances are their output will suffer. It makes sense if you think about it — happy employees invest more in their company’s success, and are therefore more likely to perform better.

The importance of mental health in employee productivity

Recent trends have seen more businesses emphasizing mental health in the workplace. However, employers must do more to promote positive mental health for their employees than to allow workers to take a sick day or vacation time for a “mental health day.” Instead, there must be a radical shift in company policies to show employees that you legitimately care about their mental well-being.

Many employers work to improve workers’ mental health by offering downtime, PTO, and vacation periods. However, the most important thing for employers is to deliver on their promises in terms of employee benefits. For example, “unlimited PTO” has become more common among startups and other companies, but companies who choose this model must do so for the right reasons, and actually allow their employees to take advantage of this offer. If employees feel pressured not to take PTO, this policy could be worse on their mental health than offering a set amount of annual PTO.

Some business leaders might be surprised by how significant of an impact even minuscule adjustments to their business could have on their employee’s mental health. For example, the process of time blocking and hourly scheduling can be invaluable to an employee’s mental well-being. By breaking down the day into periods designated for specific tasks, productivity can be significantly improved.

Many companies have also seen success by implementing stress-reducing workplace events. These events can be major — from team building exercises to catered lunches or post-work dinners — or minor — such as a break during the day for yoga or meditation. It’s important for business leaders to be sincere about these types of events, as employees can easily see through insincerity. However, so long as leaders show they care about their employees and their well-being, these events can help employees feel more valued and happy in the workplace.

Building a company culture conducive to employee performance

Indeed, even a small investment in the company’s culture can go a long way. As a business leader, your goal should be to create a culture of gratitude, with minimal negativity. Remember, energy is infectious. If you go about your day looking and feeling visibly unhappy, chances are this unhappiness could transfer to your employees. However, the reverse can also be true. Do your best to communicate feelings of happiness, and recognize your employees to make them feel more valued.

However, where many business leaders go wrong with employee recognition is thinking that the only form of recognition is pay. Sure, giving employees a raise for doing great work is important — arguably even necessary — to keep them feeling happy with their position and the company. However, there are other forms of recognition that are equally important, and each person may feel recognized in different ways.

There are many ways in which people can feel compensated: time off, self-expression, leadership, and the ability to grow vertically within the company, and — of course — pay. For most employees to feel fulfilled, they will need a combination of all of them, but there are some methods of recognition that will be more important than others. For example, one employee may feel more rewarded by being publicly recognized for their contributions — such as being thanked in a meeting or being given an award for their performance — while others may be more fulfilled by being given more responsibility through delegation or promotion.

Another essential aspect of the workplace culture that is necessary to strong employee performance is a culture of open communication, as this is what is required for employees to trust their employer and workplace. According to the Harvard Business Review, “employees in high-trust organizations are more productive, have more energy at work, collaborate better with their colleagues, and stay with their employers longer than people working at low-trust companies.” However, it is important to remember that while it is difficult to build this trust, it is very easy to lose it, and nearly impossible to regain it once it is lost.

One of the most important steps to building trust with employees is asking questions, as this is the most natural way to create a conversation. However, it is essential that leaders not only ask questions, but also ask the right questions. Questions like “Are you happy in your position?” are unlikely to be much help because employees could find themselves intimidated answering anything but yes. Instead, take the time to gather feedback in a more valuable, honest way by asking specific questions about what you and your workplace get right — and wrong.

Prioritizing mental health in the workplace is a process that will take time and continued investment in employees’ well-being. However, it is important for business leaders to look at it as just that: an investment. By prioritizing employees’ mental health, you are likely to leave them feeling happier and more fulfilled in the workplace, and in turn, improve their productivity.

Craig Goodliffe is the CEO of Cyberbacker. Launched in January of 2018, Cyberbacker is one of the fastest-growing remote working companies. For over a decade now, Craig Goodliffe has also been coaching people to achieve – and exceed – their goals. Craig enjoys coaching people who are truly committed to hitting their goals and helping them uncover their purpose.

Networking To Plug Entrepreneurs’ Skills Gaps

Contributor

June 26, 2023

by Emma Maslen, CEO and founder of inspir‘em and author of “The Personal Board of You Inc.”

People need to build (and rebuild) their networks over time, for example when you decide to set up your own business or have a portfolio career of part-time roles, or if you intend to seek out directorships once you’ve made it to senior executive level.

For entrepreneurs, building a network or ‘Personal Board’ can offer essential support. A Personal Board is a well-respected group of people built from your network, with whom you have regular contact, and whose advice you will carefully consider (even if you end up not acting on that advice). It emulates a corporate board as a group of key advisors who meet often to make strategic decisions about the recommended next steps for a person or organisation.

Extending your network

Your network is the keystone – the foundation – of your Personal Board strategy. A Personal Board should not be a static concept. It needs to evolve alongside you, adapting to your career, your promotions, new markets, new sectors, new skills, etc.

Common stumbling blocks to extending your network include:

‘I just don’t know how to get those connections.’
‘I don’t know how to meet the people I need for my Personal Board.’
‘I’m not comfortable searching for people I don’t already know.’

Today’s generation has a significant advantage when setting up a Personal Board. The internet and the advent of social media render the world a far smaller, more intimate space, as evidenced by the original six degrees of separation theory having been reduced, by 2016, to less than four degrees.

If you have any reservations about extending your network, remember the specific purposes for and benefits of your Personal Board:

New role:
- Acquire new skills for the new elements of the role.
- Increase your ideas and knowledge of a new industry.
- Expand your network, getting to know key people in the industry

Customer connections:
- Extend your client base if you are starting a business.
- Make customer connections if you are engaged in a customer-facing role.

New territory/country:
- Improve your local market knowledge and connections.

Peer review:
- Benefit from new peer-to-peer connections.

There are endless benefits to expanding your network. Pretty much any new role, business or promotion will require a shake-up and expansion of your network, and asking your existing Personal Board members to provide you with their valuable connections can be a game-changer too.

Asking contacts for contacts

It’s simple. There are people out there who can potentially help you, but you don’t know them. However, some of your network contacts do.

One of the most effective uses for your Personal Board is to brainstorm additional connections that could impact your situation or future.

When asking your contacts for new connections, the trick is to make the introduction quick and easy. You then need to ‘sell’ the meeting and arrange it with as little hassle for the other person as possible.

If these are new connections and you are looking for a deeper level of help and assistance, there will be a process you will need to go through to establish the new link, to build the relationship and rapport, before finally asking the connection to help you. This does take time and should be a consideration when you are thinking about what you are going to ask of them.

It can be easy to make initial connections, but there’s no guarantee every person will respond positively to every request they receive. However, I think you will be pleasantly surprised by nearly all the reactions you receive.

Linking people in this manner costs me virtually nothing in time, and providing I have thought carefully about a connection that will be relevant and useful, I have managed to help both parties. This way I am placing a penny in the jar for a later day when I might need a connection.

Most senior people understand the value of helping others, whether that is for building connections, enhancing their personal brand or simply for the good feeling from helping others. When I hear of an opportunity or receive a request, I immediately consider whether there is anybody in my network who might be able to help, and I’d say that around 80% of the time somebody gets something materially useful out of the situation. It’s worked for me many times over with my Personal Board, and I am confident it will continue to yield results.

*this is an adapted extract from “The Personal Board of You Inc.” by Emma Maslen

Emma Maslen is a sales leader, coach, CEO and founder of inspir‘em and author of The Personal Board of You Inc. She works with start-ups, scale-ups and large enterprises, coaching their teams to higher growth and in 2018, became an angel investor through Angel Academe.

The Bottom-Line Benefits of VoIP Technology

Contributor

June 22, 2023

by Reilly Nolan, Content Marketing Manager, Webex by Cisco

Voice over Internet Protocol (VoIP) technology is the evolution of outdated PBX (Private Branch Exchange) calling, allowing phone calls to take place over an internet connection. The benefits of adopting a VoIP phone system are big, and it starts with your business’s bottom line.

Here, we’ll break down the difference between VoIP and more traditional solutions while exploring how the technology can improve business outcomes altogether through:

Better employee and customer experiences
Reduced cost and complexity
Seamless cloud migration paths
Support for a flexible, extensible solution

How is VoIP an improvement over legacy systems?

VoIP phone systems offer advanced features and modern flexibility that PBX simply can’t match. And adopting VoIP can yield tangible results for your company, including:

1. Easy deployment, onboarding and maintenance.

Cloud-hosted VoIP solutions eliminates the need for on-premises PBX hardware. So, adopting cloud-hosted VoIP mitigates all of the associated maintenance and management of that hardware. This ultimately leads to less of a need for internal IT to troubleshoot and amend issues. With that saved time and budget, businesses can focus less on upkeep and more on productivity.

2. Better call quality.

Another benefit of moving to a cloud-hosted VoIP phone system are the advanced features a business can take advantage of. Advances in AI for collaboration have led to much better call quality for fully cloud-hosted VoIP phone systems. From background noise removal and audio intelligence to personalized voice optimization settings, call quality is taken to a whole new level, which means less distractions for remote and hybrid workers and less interruptions for any size call.

2. Advanced functionality and features that are always up to date.

Landlines are limited to a single function: voice. With VoIP, users can communicate in real time with voice or video calls, and keep software stay up to date thanks to the cloud—among a myriad of other functionalities.

The best VoIP phone systems include a single dashboard to manage users and onboard new team members. Plus, you eliminate the headaches of PBX installation, since you can port over existing lines or create new lines without external help.

3. Built-in security that protects sensitive data.

Thanks to additional layers of encryption like Transport Layer Security (TLS), VoIP offers built-in call and data protection that’s better at guarding sensitive information than landline phone systems.

4. Improved collaboration.

With an increasing number of professionals working in a hybrid environment, employee availability and their ability to connect to each other is essential. Leading VoIP providers can deliver elite features to make team collaboration smoother in these cases. For example, the ability to elevate a VoIP call into a full video conference with ease. Or the ability to use a personal mobile phone with the native phone dialer when on-the-go and transition to any other device without leaving the call. And of course, teams need full-featured communication capabilities—instant messaging, group chats, file and screen sharing, and breakout calls.

How a cloud VoIP phone system can improve your business’s bottom line

The improvements that VoIP makes over legacy PBX systems will help your business’s bottom line. Here’s how:

1. Reduced capital costs.

Without the need for additional hardware or service packages, VoIP is far more affordable than landline calling. It’s not unusual for traditional private branch exchange (PBX) systems to cost upwards of $1,000 per user. On average, VoIP systems come in at a much lower cost per user, usually somewhere around $20 per user, per month.

2. Scalability for evolving workplaces.

Without the need for additional hardware, and the only requirement being an internet connection, VoIP is much easier to scale as IT personnel are able to add additional lines and numbers with ease, all in one dashboard. This gives VoIP a clear business advantage over traditional PBX.

3. Supporting flexible work environments.

VoIP empowers businesses to lean fully into hybrid work. With the right tools, employees can work more easily from home and with less trouble than outdated communication tools. With that, VoIP can have a material impact on efficiency of your business by providing streamlined communication to all employees, no matter where they’re working from.

4. Easier management and administration, and reduced IT costs.

Another key benefit of VoIP technology is how much easier it is to manage for your IT department. Typical VoIP solutions feature a centralized platform for administration. This empowers IT admins to monitor call performance for the entire phone system and every user from a single dashboard. From optimizing call quality and bandwidth utilization to easily adding users, this feature makes life easier for your entire IT team.

Key takeaways

VoIP enables better experiences for employees and customers across the board while being more affordable, reliable, and flexible than legacy PBX technology. Its benefits far outweigh those offered by traditional landlines. And, it’s incredibly easy to move away from a PBX system to cloud-based VoIP. Whether taking a phased approach or moving completely to the cloud, businesses can significantly cut costs, simplify management for IT, and make work easier for every department.

Reilly Nolan, Content Marketing Manager, Webex by Cisco has more than 10 years of experience across the technology, healthcare, interior design, consumer goods, and fashion industries. Unpacking the human aspect of the product experience is what informs his writing most. In his spare time, Reilly has published and shortlisted fiction in a variety of national literary magazines.

The Benefits Of Talent Pairing For Service-Based Businesses

Contributor

June 22, 2023

by Gerlie Corachea, Director of Talent Pairing at Cyberbacker

Today’s labor market remains tight, meaning businesses must continue to prioritize worker retention. Talent pairing is an onboarding strategy that can help companies keep their valuable workers. This approach is especially important for service-based businesses, which often rely on the relationships employees build with clients to generate revenue.

As Director of Talent Pairing at Cyberbacker, I spend the vast majority of my time thinking about how to match the right people to the right roles. Below, I explain the benefits of talent pairing, as well as best practices for doing it successfully.

Why service-based businesses should employ talent pairing

Talent pairing is just like it sounds — the process of pairing talent with the appropriate roles.

Matching individuals with the roles that fit them best is an effective way to keep workers happy and engaged. When people feel capable, competent, and valued in a role that suits their own unique strengths and talents, they rate their job satisfaction higher. This makes them more committed to their organizations and boosts their performance.

Talent pairing is also an effective retention strategy. Since many service-based businesses depend on the connections that employees establish and maintain with customers, when employees leave, clients may also face the decision of whether to stay or go. This makes employees’ job satisfaction even more important for service-based businesses than other kinds.

Effective talent pairing is essential because when people are in the wrong roles, it’s only natural for them to seek alternatives. Some of those options may come from within your organization, but the majority will be found elsewhere.

The US Department of Labor estimates that employers lose at least 30 percent of an employee’s first-year salary when they make a bad hiring decision. By putting people in the right positions from the beginning, you can ensure that new hires will not only be productive, but also want to stay.

If companies don’t invest enough time and resources into talent pairing, they can miss opportunities, fritter away productivity, and lose good staff. All those problems lead to a negative impact on the bottom line.

Best practices for talent pairing

When pairing talent with open roles, it’s necessary to know as much as possible about the available position. Toward that end, I take lots of time to understand the role in concrete detail. How would an employee in that job spend their day? Is the work predominantly task-focused, or would it involve relating with other people?

It’s also necessary to spend a lot of time paying attention to the candidates. Even in a competitive labor market, organizations should take care to select the best people. There’s a big difference between talent and non-talent, but the key difference is that talent will give you solutions to problems and continuously raise the bar. Those are the kinds of people you should look for.

While reading resumes will give you a sense of candidates’ training, skills, and abilities, each is a unique human being. Spend time getting to know them. How are they wired? What are their strengths?

Conducting formal assessments of candidates’ values and personalities can be a big help for this part of the process. For instance, extroverts who love to talk to people are generally good for public-facing roles, while those who find interaction draining are probably a better fit for back-office or administrative roles.

The employees’ own sources of motivation should also be considered, perhaps even as the most important factor when it comes to talent pairing. For instance, some people love to establish order and provide structure, while others like to explore and expose themselves to new ideas. It’s important to know what motivates any given employee, so you can ensure their role meets these needs.

Matches shouldn’t just look good on paper

Many HR professionals and business leaders may feel tempted to place an individual in a role if he or she has special expertise in that area, but this can be a mistake if the given worker doesn’t have the desire to do that kind of work. They might be supremely qualified, but what would they actually enjoy doing? What do they want to do and how do they desire to grow professionally?

In my experience, it can be better to put someone in a new area they want to learn about — as long as there is a reasonable expectation they would succeed — than to insist they do something that replicates their decades of experience on paper.

In addition, I like to keep the culture of the particular team in mind when looking for the right new employee. However, there is a limit to the amount that any human resources professional can foresee. At the end of the day, some people get along and others don’t, sometimes for no apparent reason. That’s why it’s also important to arrange meetings between existing team members and new prospects — everyone needs to feel comfortable. When both sides can discuss their expectations, outcomes improve.

How to employ talent pairing

If talent pairing sounds like a lot of work, that’s because it is. I would be lying if I said that hiring managers can control every part of the process and that mistakes never happen. But the more you get to know your candidates, roles, and teams, the greater the chance you’ll pair people successfully.

In addition, the more time and effort you invest upfront, the less likely you are to be fooled if someone stretched the truth on their resume or lied on their personality inventory. By pairing talent with the right roles and avoiding bad hires, you can ensure your entire business will grow.

Gerlie Corachea is the Director of Talent Pairing at Cyberbacker, the leading provider of virtual assistance services worldwide. An expert in talent management, onboarding, culture, and skills training, she manages the Career Division at Cyberbacker, which is responsible for pairing candidates and clients within the organization.

9 Steps To Take To Prepare Yourself For The Most Important Meeting Of Your Day: Sleep

Contributor

June 19, 2023

by Dr. Dwight Chapin, author of “Take Good Care: 7 Wellness Rituals for Health, Strength & Hope“

In sleep, you unlock a powerful therapeutic force that protects the mind and body. Think of it as a daily reboot. The goal is not perfection.

Give yourself permission to rest. It will charge your performance. If sleep continues to be difficult, bring your desire to improve the quality of sleep to your next appointment with your primary healthcare practitioner. There is help available.

Getting your sleep-wake cycle regulated is essential to living up to your potential. Set your bedtime like an important business meeting. Show up to this meeting on time and prepared — lights out, TV off, and phone out of reach. If logging seven to nine hours a night is a challenge, start by going to bed twenty to thirty minutes earlier each night for a few weeks until you meet the recommendations.

Go to bed and wake-up at the same time every day. Schedule seven to nine hours of sleep every night if you are between the ages of eighteen and sixty-four, and seven to eight hours if you are aged sixty-five and over. This is the most important meeting of your day.

Take these steps to show up for this meeting prepared:

1. Avoid stimulants such as caffeine late in the day.

My rule is no caffeine after lunch. Caffeine hits the body quickly, and its impact can linger with a half-life (the time it takes your body to eliminate half of the substance) of roughly three to five hours. Consuming caffeine late in the day can cause lighter and more disturbed sleep that night. In a 2013 study, researchers found that consuming 400 mg of caffeine (a large Tim Hortons coffee has approximately 140 mg of caffeine) six hours before bed cut total sleeping time by more than one hour.

2. Avoid alcohol consumption too close to bedtime.

Alcohol may speed the onset of sleep, but it disrupts your sleep quality in later stages as the body begins to metabolize the alcohol. This process causes arousal. Alcohol will also reduce the amount of time that you spend in deeper sleep stages, which has an adverse effect on memory, concentration, and physical coordination.

3. Exercise can promote good sleep.

Keep your vigorous exercise to the morning or late afternoon. A relaxing exercise, such as a gentle yoga class or a casual neighborhood stroll with your dog is fine and can be done before bed to help initiate a restful night’s sleep.

4. Do not consume large meals close to bedtime.

Eating can be disruptive right before sleep. Pre-bed snacks will also sabotage your efforts with Wellness Ritual #3 – Fight for Your Waistline.

5. Ensure adequate exposure to natural light.

This is particularly important for people who may not venture outside as frequently. Light exposure within the first thirty to sixty minutes of your day will help you maintain a healthy sleep-wake cycle. If you are up before the sun, turn on artificial lights and get outdoors for a few minutes once the sun rises.

6. Establish a regular relaxing bedtime routine.

Prior to your committed bedtime, take twenty to thirty minutes to begin to unwind. This practice cues your mind and prepares you for sleep. Try to avoid emotionally charged conversations and activities right before bed. A hot bath or shower, reading, or listening to a meditation app may be helpful. (I recommend the Calm App. As a side note, listen to LeBron James’ seven-minute podcast on “The Power of Sleep” featured on this app for extra sleep motivation). Do your best to maintain a consistent sleep schedule seven days a week.

7. Associate your bed with sleep.

If falling asleep is a challenge, avoid watching TV, surfing the web, or reading in bed. Keep your bedroom dark and at a comfortable temperature. If you are still tossing and turning after thirty minutes, get up. Listen to some relaxing music or read a book until you feel sleepy, then return to bed. Research has shown that this helps to train your mind to associate your bed with sleep instead of struggle.

8. Track sleep patterns.

Tracking the trend line of your efforts to practice this Wellness Ritual helps link the quality of your daytime performance with the quality of your sleep. Download a smartphone app or purchase a wearable smart bracelet or watch. Smart technology can record sounds and movements during sleep, journal hours slept, and monitor heart rate and breathing patterns.

9. Ask for feedback.

Discuss your sleep patterns with your partner. If you snore loudly, gasp, or seem to choke during sleep, you may have sleep apnea. There are treatments available, including weight-loss strategies and pressurized masks to facilitate better breathing, which can dramatically improve sleep quality.

*excerpted with permission from “Take Good Care: 7 Wellness Rituals for Health, Strength & Hope” by Dr. Dwight Chapin

In his private practice, Dr. Dwight Chapin has successfully demonstrated the role chiropractors can play in acute, chronic, and preventative care, corporate health, and sports performance. Dr. Chapin has made it his life’s mission to care for, educate, and inspire others in their journey toward optimal health. In his first book, “Take Good Care: 7 Wellness Rituals for Health, Strength & Hope“, he brings the science of preventative medicine to life.

The Role Of Risk Intelligence In Banking Stability

admin

June 19, 2023

The bedrock of conventional banking is subjected to an escalating array of threats. Risks as diverse as credit, market, operational, and liquidity loom, poised to destabilize even the most robust financial establishments. This intensifying cyclone of uncertainties amplifies the crucial role of risk intelligence in banking.

Unraveling the Intricacies of Risk Intelligence

To navigate this tempest, banks need more than an armored vessel; they require an advanced navigational system – a sophisticated risk intelligence platform. But what does this system entail, and how does it fortify banking structures?

Risk intelligence is a holistic strategy designed to aid institutions in the identification, evaluation, and mitigation of a broad spectrum of risks. It is far from a mere luxury; it is an essential lifeline for sailing the turbulent waters of the banking domain.

Predictive Analytics

At the core of this platform pulsates the power of predictive analytics. This cutting-edge tool equips banks with the capability to foresee potential hazards by meticulously analyzing past patterns and datasets. Thus, it enables the prediction of risk scenarios and the crafting of fitting countermeasures.

Real-Time Reporting

Real-time reporting, another cornerstone, bestows banks with the capacity to persistently scrutinize the risk environment. This constant vigilance allows for the rapid reaction to evolving threats, minimizing damage and facilitating a smoother voyage.

Scenario Modeling

Scenario modeling, the final key component, permits banks to construct ‘what if’ scenarios for various eventualities. This valuable precautionary measure prepares banks with a battle plan even before risks metamorphose into full-blown crises.

Implementing a Risk Intelligence Framework

Implementing a risk intelligence management system is a comprehensive and precise operation that necessitates the thoughtful contemplation of several determinants:

Regulatory Compliance – Primarily, the framework should be in harmony with all relevant regulatory obligations. Banks must ascertain that the platform bolsters their compliance prowess rather than hindering it.

Data Quality – Secondly, the data’s quality cannot be compromised. Pristine, high-grade data is non-negotiable for the generation of accurate analytics and reporting.

Technology Infrastructure – Subsequently, the institution’s technological infrastructure should be potent enough to accommodate the risk intelligence platform. For many entities, especially those transitioning towards fintech risk intelligence, this step may necessitate considerable technological advancements or modifications.

Organizational Culture – Lastly, the creation of a risk-conscious organizational culture is imperative. Banks need to cultivate a milieu where every member acknowledges the merit of risk intelligence and is committed to its effective deployment.

Risk Intelligence in Decision-Making and Crisis Management

Risk intelligence transcends the realm of risk identification and mitigation; it carves a niche for itself in strategic decision-making and crisis management.

Armed with insights derived from the risk intelligence platform, banks are empowered to make strategic decisions, aligning their tactics with the discerned risks and prospects. During a crisis, a bank imbued with risk intelligence can swiftly navigate the stormy seas and chart its course back towards stability.

Cultivating a Risk-Aware Culture

To anchor banking stability, a risk-aware culture must be steadfast at the command deck. The torchbearers of this transformation should be the leaders, underscoring the significance of risk intelligence and stimulating its assimilation across the organization. Training initiatives can infuse a deeper understanding, while transparent, effective channels of communication guarantee everyone is tuned to the same frequency. Only under these conditions can the best risk intelligence platform fully unfold its potential.

Collaborating with risk management consultants can provide banks with expert steering in establishing their risk intelligence frameworks. However, the selection of consultants should be conducted with due diligence, ensuring that their advice is compatible with the bank’s needs and not solely marketing a particular platform or solution.

Just like the boundless ocean, the terrain of finance is ceaselessly in flux. To stand resilient amidst these oscillations, risk intelligence strategies must be agile, responding to emerging financial trends and threats. Banks must perpetually learn, adapt and innovate, ensuring that their risk intelligence platforms remain a trusted compass guiding them through the treacherous waters of banking risks.

By adopting such a proactive and comprehensive approach, banks can convert risk from an ominous threat into an opportunity for growth and stability. They can transform the challenging uncertainty of the banking environment into a more manageable and navigable terrain, ensuring their long-term resilience and success in an increasingly complex and volatile world.

This transformation isn’t just about embracing advanced technology or regulatory compliance. It’s about a fundamental shift in culture, in mindset, in the very way banks perceive and handle risk. It’s about being prepared, not just for the risks we know about today but for the unpredictable risks of tomorrow.

So, as the winds of financial change continue to blow, banks that make risk intelligence a central part of their strategy will be better equipped to set sail into the future, no matter what storms may come. Because in the end, it’s not the strongest or the most intelligent who will survive, but those most adaptable to change.

3 Low-Cost, High-Impact Tips For Aspiring Business Leaders

Contributor

June 16, 2023

by Donald Thompson, co-founder/CEO of The Diversity Movement, author of “Underestimated: A CEO’s Unlikely Path to Success”

I have grown companies, sold companies, and coached global business leaders. By most standards, I’ve done well, but my success was built on years of working hard, learning from poor decisions, and understanding how to dream big (and win big), even when I was underestimated based on someone else’s vision of “success,” usually defined by pedigree or pigmentation.

My backstory is filled with twists and turns, but centered on hustling and working smartly to achieve my aspirations. I have seen firsthand how young leaders and aspiring entrepreneurs feel pressured into expensive training programs, MBAs, or bootcamps in hopes of advancing based on an outside vision of what it takes to be accomplished.

While these are fine paths for some people, I also know growing your business knowledge and gaining leadership skills is a lot easier and less costly than you think. The following high-impact, low-cost leadership practices helped me reach my leadership goals and I think they will benefit you too.

1. Network as if your life depended on it.

Your success in business depends on your network; take time to cultivate meaningful relationships. To carefully curate a winning network, be proactive and selective as you build it. Work on building your network before you need it. Connect with successful business people who can relate to your hustle and dreams. Your hunger for success reflects their younger selves and adds to their desire to help you.

Don’t be afraid to direct-message a few questions or send an invite for a coffee chat. Many successful executives want to help, but they do not have time to waste on small talk. Prepare for meetings by writing down worthwhile questions about their decision-making process. Then, ask thoughtful questions about lessons they’ve learned, pathways to success, and their core qualities. The more you know about their personal and professional growth journeys, the more you can apply those lessons in your own career. Leaders feel valued and important when they can share their knowledge and experiences.

Also, seek out peers on a similar leadership path. From sharing knowledge gleaned from mentors to sharing business opportunities, like-minded peers provide a unique support system and valuable resources. The connections you build with other aspiring leaders and successful leaders will carry you throughout your leadership journey.

2. Always be learning and improving.

As a leader, it can be easy to fall back on the old “tried and true.” However, that can block you from embracing new ideas, trends, and strategies. Be open-minded and adaptable. Approaching problems in a different way takes deliberate effort. Lots of people remember the comedic approach to this in Seinfeld, when George did the opposite in every instance. It was funny on TV, but can actually be beneficial as a way to break out of rigid thinking.

As leaders get more experience, they realize that success is really about the collective effort of teams, not the greatness of individuals. One way to build unity is to seek input from teammates. Create an environment of mutual trust where those around you feel comfortable voicing their viewpoint or suggesting a new approach. You’ve selected this team, empower them to use their skills.

A consistent trait among highly-accomplished executives is voracious reading. This is a characteristic that you can mimic by reading books by leaders in your field. Then, add knowledge to what you’re learning by listening to podcasts and signing up for newsletters that address industry and marketplace trends.

3. Empower your team and be a good teammate.

Strong interpersonal skills are key to getting great people in your corner. Inclusive leaders lead from a “we” perspective. Ask your team, “How will ‘we’ take on this challenge together?” You win collectively in an environment where all voices are heard and valued, not just the loudest or most outspoken.

After you define objectives, give your team ownership over planning and execution. This is how you empower and engage workers to be their most productive.

As a rising leader, become efficient enough that you can handle your workload in 85% of your time. Use the other 15% of your time to help your team. Stretch yourself and take a task off your boss’ plate. Efficiency and selflessness goes a long way when it comes to promotions.

Always try to be the team member who goes above and beyond to help. Being selfless helps create connections, motivates, and increases productivity. When the need arises, your team will be willing to take on challenging tasks based on how you role modeled what you expect from them.

Let’s be realistic, not everyone can afford the costs associated with education programs and other pricey options. There is always room, however, for you to seek out alternatives, especially if you are willing to put specific practices into your daily and weekly journey. I guarantee you will see benefits. And, if you aren’t convinced, connect with me on LinkedIn and drop me a note if you’d like more information.

Donald Thompson founded The Diversity Movement to literally change the world. TDM’s global recognition centers on tying DEI initiatives to business objectives. He is the author of “Underestimated: A CEO’s Unlikely Path to Success“ and hosts the podcast “High Octane Leadership in an Empathetic World”. As a leadership and executive coach, Thompson has created a culture-centric ethos for winning in the marketplace by balancing empathy and economics.

The New Grad’s Influence-Building Skill Set: 12 Tips For Thriving In An Uncertain World

Contributor

June 15, 2023

by Robert L. Dilenschneider, author of “The Ultimate Guide to Power & Influence: Everything You Need to Know“

It’s graduation season, and young people everywhere are in a time of great transition. Whether that’s high school or college receding in the rearview mirror, you’re zooming toward the future (well…perhaps after enjoying a bit of well-earned fun). I have a two-part message for you. One, it’s time to get focused on building your influence skill set. And two, make sure you understand what influence really is.

We live in a time of great upheaval. Our lives have been upended by a pandemic, social change is accelerating, and technology is reshaping our lives in ways we don’t even comprehend yet.

When all paradigms are being disrupted, our ability to influence becomes incredibly important. It’s what allows us to find the opportunity hidden in the uncertainty. It’s what allows us to thrive in virtually any field and any job. It’s what gives us staying power.

There are lots of misconceptions about influence. It’s not about being pushy or manipulative or convincing resisters to change their mind. And the rise of social media “influencers” (with their short-term focus on getting “likes” and orchestrating superficial trends) hasn’t helped.

Growing your influence is about deciding how to direct your power. My message to grads is this: As you’re figuring this out, don’t confuse activity with progress. Don’t get caught up in things that might make you highly visible but fail to build real influence.

Whether you’re heading off to college or searching for (or stepping into) your first real-world job, here are a few tips for growing your influence skill set:

Start with a complete self-inventory.

What are your values? You must start here, because this is what drives everything else. Influence is about who you are, not just what you do. When you’re young, you may still be learning about yourself, and that’s fine. But be sure to ask yourself why you want the power to influence others.

Will you use your power for personal gain or for the greater good? “Do you want to have the power to lord it over others or the power to make things happen that will benefit many? The way you use your power says a lot about your character and will determine your legacy.

Ask yourself: How can I help others?

Counterintuitive as it may sound, real influence comes from the ability to help the people around you and shape the world into a better place. This is what makes others want to follow you and what will ultimately drive your success.

Find a cause that matches your interests and passions. Use your skills and talents to support it. Your help may not be monetary. It may be something less obvious, like the ability to help people think creatively. Not only will you draw others to you, you’ll become a better person and experience a real sense of fulfillment.

When networking, focus on what you can do for others, not vice versa…

It’s not just shaking hands and smiling at networking events. It’s about really connecting with people based on shared values and being prepared to add value. And it’s not a one-way street.

Focus on what you have to offer. Research industries and leaders you are likely to meet. Have something to talk about with them that will convey your knowledge and interest. And most of all — listen. The people you connect with need to come away thinking about what you could do for them, rather than the other way around.

… and know that it’s an ongoing process, not a “one-and-done” activity.

You may think the purpose of your network is to grow your business, make sales, recruit, or be recruited. But the truth is that it’s about building relationships. You are not there, hat in hand, seeking a job. That may come eventually, but don’t be so desperate to make it happen. Life unfolds in its own time.

Keep your name in front of people you want to connect with.

Make a list of people you would like to know in your field, the media, politics, or other realms. Then narrow that list to a manageable number. Research their backgrounds, such as where they went to school, what boards they serve on, their charitable causes. Then, find ways to regularly connect with them.

I know a fellow who wanted to reach three key people. He put their names in his electronic Rolodex, and when something would come up in the news related to their interests, he would contact them with the information. It was an enormous help in making connections. Don’t overdo it, of course. You want to be helpful, not pesky.

When making personal connections, know that the little details matter.

Much depends on how you interact with others. Always be nice. Know birthdays and send cards with a short personal note. Use correct grammar and spelling. Give credit to others. And be respectful of people’s time: Return phone calls and emails promptly (within 24 hours is best).

Don’t underestimate the power of gratitude.

In our nonstop, sometimes frantic lives, we may easily forget the importance of gratitude, the value of that often brief but vital connection we make when we take a moment to smile and say “thank you.” People benefit from saying it as much as the one listening appreciates hearing it. Vast emotional distances may be overcome in a moment by a “thank you” that conveys “I value you and what you do.”

Protect your reputation, starting now.

The more power and influence you end up accumulating, the greater the efforts of others to take them away — or at least take them down a few notches. Assume your life is an open book. Social media has forever blurred the lines between “personal” and “professional,” so think before you post anything inflammatory, controversial, or politically sensitive. It could come back to bite you, many years from now.

Before you say it or write it, get clear on what you want to communicate.

The more focused your communication is, the deeper the impression it will make. Focus begins with clear thinking. Ask yourself what result or action you want before you send the email, pick up the phone, speak up at the meeting, or write the speech.

Make sure your tone and word choice match your goal. Be succinct. Always. No one wants or has the time to wade through verbiage.

Use the strong language of success.

For example, avoid cliches. Not only do they make your message unclear — after all, what does “Get the ball rolling” or “Think outside the box” really mean? — they make you seem lazy. Be original. Always use the active voice, never the passive. Make your sentences energetic, not flabby.

When speaking, as in writing, use active, muscular verbs. And please, avoid the temptation to ‘-ize’ a word. Don’t promise to ‘prioritize’; say that you will ‘set priorities.’ Use the strong language of success.

Seek to be a problem solver and conflict neutralizer.

Dr. Zoe Chance, an author, researcher, and professor at the Yale School of Management, claims the question that can “transform conversational dynamics” is: What would it take for us to resolve this?¹

The key to having influence is to get people to focus on a problem that is clearly and succinctly stated (and usually, you’ll have to be the one to do the clarifying and the stating). Then, you find out why the issue is so emotionally important to the people involved; finally, you offer a solution that satisfies all the parties needed to make the solution work.

Own your mistakes.

Mistakes are bound to happen, particularly if you are doing new and innovative things. Never try to hide from them or shift blame to others. Instead, own the mistake. Take responsibility, learn from it, and find a constructive way to move forward. Don’t wallow in failure. Do continue to take risks.

Finally, people of power and influence aren’t afraid to change direction. When work and life cease to be exciting and energizing, it may be time to pivot.

The well-rounded individual makes little distinction between work and play, labor and leisure, the mind and body, education and recreation, love and religion. When you are doing work that provides satisfaction and personal fulfillment, it doesn’t feel like work. It is part of the natural flow of your life. It’s like moving effortlessly with the current in a river instead of fighting every inch to go upstream.

Robert L. Dilenschneider, author of “The Ultimate Guide to Power & Influence: Everything You Need to Know“, formed The Dilenschneider Group in October 1991. The firm provides strategic advice and counsel to Fortune 500 companies and leading families and individuals around the world, with experience in fields ranging from mergers and acquisitions and crisis communications to marketing, government affairs, and international media. He has authored 18 books.

Automated Accounting: Threat Or Opportunity For Accountants?

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June 15, 2023

As we stand on the precipice of another technological revolution, accountants worldwide are faced with a pressing question: “Is automated accounting a threat or an opportunity?” This burning query, akin to the suspenseful ticking of a time bomb, resonates in boardrooms and accounting firms alike.

According to “Bookkeeping Services Sydney,” the pivot towards automation is inevitable, heralding an era where machines may perform tasks formerly reserved for skilled human accountants. However, is this shift a daunting specter of job loss, or a gateway to untapped potential and efficiency?

The Emergence of Automated Accounting

The process of modernizing traditional accounting methods with automated software isn’t a novel concept. For years, businesses have been gravitating towards digital solutions to streamline and optimize their operations. By automating tedious tasks like data entry, account reconciliation, and payroll management, businesses can increase accuracy, improve efficiency, and minimize the risk of human error. Indeed, the ‘bookkeeping‘ revolution is here, but does it mean we’re bidding adieu to human accountants?

Automated Accounting: A Threat to Accountants?

The fear that automation will displace jobs is not unfounded. McKinsey & Co. estimates that automation could replace up to 375 million jobs worldwide by 2030. Moreover, a report by the Institute for Robotic Process Automation states that an automated bot can cost up to 60% less than a human employee. These startling statistics underscore the looming threat posed by automation to traditional accounting roles.

Counterpoint: A Change, Not an End.

While these figures may incite alarm, it is essential to understand that automation does not necessarily mean the eradication of the human accountant. Instead, it represents a fundamental shift in the accountants’ roles and responsibilities. As with every technological advance, new roles emerge while older, redundant roles become obsolete. The advent of automation is no different.

Automation: Elevating the Role of Accountants.

Contrary to popular belief, automation might not be the grim reaper for accountants but rather their liberator. The routine tasks that automation can handle will free accountants to focus on tasks requiring more critical thinking and strategic input. They can concentrate on providing value-added services such as financial analysis, business strategy, and advisory roles, transforming the accountant from a number cruncher to a strategic business partner.

The Human Element in Accounting.

Even as automated systems become more sophisticated, they still lack one crucial attribute – the human touch. Machines cannot replace human intuition, emotional intelligence, and the ability to comprehend complex, subjective scenarios. Human accountants will continue to be pivotal in interpreting data, making strategic decisions, and building relationships with clients.

Upskilling: The Way Forward.

The future belongs to those who adapt, and for accountants, this means embracing the change that automation brings. Upskilling, learning new software, and understanding the interplay between artificial intelligence and accounting are the ways forward. There is a growing demand for accountants who can use data analysis to provide business insights and strategic advice, demonstrating that the field of accounting is evolving, not disappearing.

The Future of Automated Accounting

No one can predict the future with absolute certainty, but the trend towards automated accounting seems irrefutable. According to a report by Deloitte, only 34% of a Finance department’s time is spent on value-adding activities, leaving a massive scope for automated systems to pick up the slack. As technology evolves, automation will likely play an even more significant role in accounting, but it’s important to remember that this does not mark the end for human accountants. Instead, it will redefine their roles and responsibilities, opening up new opportunities for growth and development.

The Roadmap to Automated Accounting: An Opportunity Unveiled.

The key to weathering this wave of change is to understand that automated accounting is not a threat but a tool to elevate the accounting profession. By automating mundane tasks, accountants can spend their time and expertise on activities that require a human touch, such as business strategy, financial advisory, and relationship building. This perspective is illuminated by “Bookkeeping Services Sydney” that underscores the shift towards automation as a boon, unlocking the accountants’ potential to explore uncharted territories and ascend to more strategic roles.

Conclusion: Embracing the Inevitable

While fears about job displacement due to automation are justified, it’s essential to view the changes from a wider perspective. The evolution of technology has always brought about significant shifts in job roles, and automation in accounting is no different. Instead of being a threat, it represents a unique opportunity for accountants to upskill, evolve, and embrace a more strategic, analytical role that adds immense value to businesses.

The rise of automated accounting is not a sign of the end times for accountants but rather a call for adaptation and growth. As machines take over the manual, repetitive aspects of the job, they free up human accountants to do what they do best – provide insight, strategy, and a human touch. In this sense, the automated accounting revolution may indeed be a significant opportunity for those willing to evolve with the times.

With the ever-evolving landscape of automated accounting, it is incumbent upon professionals to view this shift as a golden opportunity. So, let’s embrace this change with open arms, continually learn, and adapt to the changing landscape to not just survive but thrive in this brave new world of automated accounting.

Good Manufacturing Practice Audits In Japan: How To Prepare

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June 15, 2023

The manufacturing landscape in Japan is characterized by its stringent standards and rigorous audit procedures. To navigate this terrain, understanding the importance of preparing for Good Manufacturing Practice Audits in Japan is paramount.

This blog post offers an in-depth exploration of the regulatory landscape, steps to successful audit preparation, and the benefits of ensuring compliance with local standards. It will also provide practical recommendations for companies looking to excel during a Japan GMP audit.

The Regulatory Landscape in Japan: An Overview

The Japanese Pharmaceutical and Medical Devices Agency (PMDA).

In Japan, the entity at the forefront of enforcing medical GMP manufacturing standards is the Japanese Pharmaceutical and Medical Devices Agency (PMDA). It upholds regulatory compliance, ensuring public safety by monitoring the manufacturing, distribution, and overall quality of medical devices and pharmaceuticals. Though specific Japanese laws will not be detailed in this article, it’s essential to know that key regulations cover aspects such as quality control, product safety, and packaging standards.

Differences in Regulations and Standards.

When considering a Japan GMP, recognizing the differences between local and global standards is crucial. Japan’s regulatory standards are some of the strictest globally, often exceeding many international requirements. This discrepancy underscores the importance of understanding these differences, as it helps companies avoid non-compliance risks and demonstrates respect for local practices and regulations.

Steps for Successful Preparation for a Good Manufacturing Practice Audit

Familiarizing with Local Standards.

A thorough understanding of Japanese regulations and standards is the cornerstone of preparing for a good Japan GMP audit. Companies can achieve this comprehension by studying the guidelines provided by the PMDA, engaging in training sessions, and participating in seminars and workshops focusing on Japanese GMP regulatory requirements.

Developing a Robust Quality Management System (QMS).

A well-established QMS is integral to successful audit preparation. An effective QMS ensures that products consistently meet regulatory requirements, focusing on continuous improvement. Key components include documentation control, process control, and an efficient system for handling complaints and recalls.

Conducting Regular Self-Inspections.

Self-inspections are a crucial tool in preparation for a good manufacturing audit in Japan. Regular internal audits identify potential non-compliance issues before the actual audit, fostering an environment of continual improvement. It’s advisable to adopt a systematic approach, where internal inspections are frequent, thorough, and address all relevant regulatory standards.

Creating and Implementing Corrective and Preventive Actions.

Implementing robust CAPAs is critical in reducing audit risks. They help in identifying, documenting, and addressing non-compliances, thereby preventing their recurrence. Developing effective CAPAs requires a thorough analysis of non-compliance causes, setting clear action plans, and monitoring their effectiveness.

Employee Training and Awareness.

Employees are crucial in upholding regulatory compliance. They must grasp the relevant regulatory requirements and procedures for their roles. Regular, comprehensive training should encompass pertinent regulatory updates. Utilizing interactive training tools and conducting regular competency assessments can enhance learning effectiveness, ensuring employees are equipped with the knowledge and skills necessary to maintain compliance with GMP regulations.

Benefits of Ensuring Compliance with Local Standards

Avoiding Complications and Reducing Risks.

Compliance with Japan’s GMP guidelines acts as a preventive measure against potential audit issues. Adhering to these guidelines, businesses can eliminate complications arising from non-compliance, minimizing business risks, and ensuring seamless operations. However, the benefits of compliance extend beyond passing audits. It fosters a culture of quality and compliance within the organization, reinforcing a commitment to excellence and reliability in every aspect of the business.

Creating a Robust Presence in the Japanese Manufacturing Industry.

Compliance with Japan’s manufacturing industry regulations is vital for establishing trust and credibility. Demonstrating a proven record of compliance not only appeals to potential business partners but also has a profound impact on overall business success and achievements. In consistently adhering to these regulations, businesses can showcase their commitment to quality, safety, and ethical practices, instilling confidence in stakeholders and paving the way for long-term partnerships and sustainable growth.

Incorporating Audit Preparation into Business Strategy

Audits should be viewed as an ongoing and strategic process rather than a one-time event. Integrating audit preparation into the overall business strategy enables companies to achieve a state of perpetual “audit readiness.” By consistently aligning operations with regulatory requirements and implementing robust internal controls, organizations can proactively address compliance issues, minimize risks, and ensure long-term success in meeting regulatory obligations. This strategic approach fosters a culture of continuous improvement and reinforces the company’s commitment to GMP compliance and operational excellence.

Seeking Professional Help When Necessary

Preparing for a Japanese GMP audit requires a multifaceted approach, and while internal efforts are crucial, seeking external help can be highly beneficial. Japanese regulatory professionals specializing in GMP possess valuable expertise and can offer critical insights and guidance throughout the GMP audit preparation process. When considering external assistance, it is essential to evaluate the Japanese regulatory consultant’s experience, particularly in relation to Japanese GMP regulations.

A Japanese regulatory consultant who is well-versed in the intricacies of Japan’s GMP regulatory landscape can provide nuanced advice tailored to your compliance needs. Additionally, examining the consultant’s track record in previous GMP audit preparation activities can provide assurance of their competence and effectiveness. Combining internal efforts with the expertise of external Japanese GMP consultants, international medical companies can optimize their audit readiness and increase the likelihood of successful outcomes during GMP audits.

Preparation is key when it comes to meeting Japanese GMP requirements. As outlined in this post, a deep understanding of local standards, a robust QMS, regular self-inspections, effective CAPAs, and employee training are vital components of successful Japanese GMP audit preparation. Strive for compliance and successful navigation through the audit process — it’s a journey towards business excellence.

Want To Move Forward in Business? Top Software Options That Can Help You

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June 15, 2023

In the rapidly evolving business landscape, staying ahead of the curve requires leveraging innovative software solutions, especially if you are looking to grow as a business in 2023.

From improving productivity to enhancing customer experiences, the right software can propel businesses forward and even help yours to make money as well as keep your staff happy and engaged.

So, which software options are ideal for businesses in 2023? Read on to find out!

GRC Systems

Governance, Risk, and Compliance (GRC) systems play a vital role in helping businesses grow by promoting effective management practices. GRC systems provide a comprehensive framework for organizations to identify, assess, and mitigate risks while ensuring compliance with relevant laws and regulations. By implementing GRC systems, businesses can enhance transparency, accountability, and decision-making processes, leading to improved operational efficiency and reduced legal and reputational risks. GRC systems also enable companies to establish robust internal controls, monitor performance, and align strategies with organizational objectives. If this sounds like something that your business needs, head to surecloud.com.

AI-Powered Customer Relationship Management (CRM) Software

2023 is the year of AI, and AI-powered CRM software is revolutionizing the way businesses manage customer relationships. These advanced platforms leverage artificial intelligence and machine learning algorithms to analyze customer data, provide personalized insights, and automate sales and marketing processes. By harnessing AI, businesses can gain a deeper understanding of customer preferences, enhance customer engagement, and optimize sales strategies. Leading CRM software options, such as Salesforce, Microsoft Dynamics 365, and HubSpot CRM, offer robust features like intelligent lead scoring, predictive analytics, and chatbot integration, empowering businesses to deliver exceptional customer experiences and drive revenue growth.

Cloud-Based Project Management Software

As remote work becomes increasingly prevalent, cloud-based project management software has become a game-changer for businesses. These platforms, such as Asana, Trello, and Monday.com, provide centralized collaboration hubs, enabling teams to streamline project workflows, track tasks, and facilitate effective communication. With features like real-time progress updates, task assignments, and file sharing, businesses can enhance team productivity, improve project visibility, and meet project milestones efficiently. Cloud-based accessibility ensures teams can collaborate seamlessly from anywhere, enabling companies to adapt to flexible work environments and manage projects with agility.

Advanced Analytics and Business Intelligence (BI) Software

In the era of big data, advanced analytics and Business Intelligence (BI) software are critical for businesses seeking to extract actionable insights from vast amounts of information. Solutions like Tableau, Power BI, and Qlik offer powerful data visualization and analytics capabilities, enabling businesses to explore trends, identify patterns, and make data-driven decisions. With intuitive dashboards, interactive reports, and predictive analytics tools, these platforms empower businesses to uncover hidden opportunities, optimize operations, and enhance strategic planning. Real-time data analysis facilitates agile decision-making, helping companies to stay ahead of the competition in a rapidly changing marketplace.

Cybersecurity and Threat Intelligence Software

As cyber threats continue to evolve, robust cybersecurity and threat intelligence software are imperative for businesses. Solutions like Palo Alto Networks, Cisco Umbrella, and McAfee provide comprehensive security measures, including firewall protection, intrusion detection, and advanced threat analytics. These software options offer real-time monitoring, proactive threat detection, and incident response capabilities, allowing businesses to safeguard their digital assets and protect sensitive customer data. Additionally, they provide threat intelligence insights to anticipate emerging threats and strengthen security posture. With the rising frequency and sophistication of cyberattacks, investing in cutting-edge cybersecurity software is crucial for businesses to fortify their defenses and maintain trust in the digital realm.

Discover The Power Of The 24-Hour Rule: A Productivity Superpower

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June 14, 2023

by Adrienne Bellehumeur, Owner of Risk Oversight and author of “THE 24-HOUR RULE — and Other Secrets for Smarter Organizations“

Though we may like to imagine ourselves as a species of conscientious planners, humans have an optimism bias. We convince ourselves that we’ll remember the gems generated at that last strategy session… but it ain’t gonna happen. You know it; I know it.

In the moment, we truly believe we will remember:

The brilliant idea we heard in a meeting
The changes to the report that the client requested on the fly
The contact we bumped into on our way to work
What time our appointment is after hanging up from the call to schedule it
The life-changing tip we heard at a conference or training session
The next steps and decisions the team agreed on in an update call
What we need to pick up for our spouse on our way home from work (yes, this transfers to our personal lives as well)

The Limits of Short-Term Memory and Willpower

Our brains are designed by nature to focus on a few key things at a time for our own survival, and remembering the milk just doesn’t always make that priority list. Short-term memory is like having Post-it Notes stored at the front of your brain.

In an influential paper titled “The Magical Number Seven, Plus or Minus Two,” psychologist George Miller suggested that people can store between five and nine items in short-term memory. The magic number of items the average adult can hold in short-term memory is seven (plus or minus two), Miller concluded, because of the number of “slots” available.

So, you only have room for seven Post-it Notes.

That’s not a lot of space for all the Post-it Notes you need for business and life! And more bad news — these Post-it Notes don’t stick. They fall off our brain wall after 24 hours. (Technically, this is when a nerve impulse has stopped transmitting through the neural network; you can look that one up.)

Researchers say that the small capacity of our short-term memory was essential for human survival. We needed to take care of the basics (e.g., keep warm, find food, fend off that saber-toothed tiger) without getting bogged down in the details.

But this relatively small short-term memory capacity makes modern-day life difficult. Trust me. Your memory is not as reliable as you think.

Picture this:

You hold an important meeting with your boss, leadership team, or a key client on a Friday afternoon before a long weekend. But after the meeting, it’s the long weekend! (Drinks!) You jump in the car with your friends (or family, or whatever situation you’re in) for three days of fun. Returning to work Tuesday morning, you tell coworkers about your weekend, post pics on Instagram, check the news, roll into a check-in meeting, and grab your third Starbucks. Uh oh – it’s time to get on those notes. Between your sleep-deprived glances (and mild lingering hangover), you can’t quite remember the context or nuances of your chicken scratches or half-typed words in front of you.

There goes your chance to impress your boss or client.

Does this situation sound familiar? If it does, you’re not alone. I have laid out this scenario in presentations many times, including to senior leaders, consultants, and successful entrepreneurs who have found themselves in this situation more times than they’d like to admit.

Early in my career, this situation plagued my work weekly, if not daily. I have been embarrassed, lost credibility, wasted some time (OK, a lot of time), and had to repeat meetings (with my proverbial tail between my legs).

I crafted this rule to save my career, and it’s served me to get a grip on my workload and drive killer momentum, while being reasonable at the same time too. And it’s worked for the many people I’ve trained, coached, and consulted with in all kinds of roles.

The Basics of The 24-Hour Rule

You must rethink, reprocess, or rewrite information within 24 hours of hearing it.

Or in simpler terms: Just do something with the information.

The 3 Whys of The 24-Hour Rule

The longer you wait past 24 hours to document your notes, record that new prospect you met at the conference, reflect on the brilliant idea, or file that form, the harder it gets. But there are more reasons beyond just the limitations of short-term memory.

We have an energetic connection with information – tasks, projects, ideas – that we hear in a 24-hour window. Take advantage of it and remember these 3 “whys” of taking action — any action — in 24 hours.

1. We turbocharge our momentum.

Have you ever had something that sat on your to-do list for weeks that you just couldn’t seem to get to? But then, a new task – ah, adrenaline burst – comes your way and you attack it with record speed?

There will be times when you will have to fight with every inch of your body to move a task forward. So, surf that wave. Ride with the wind at your back. Excuse the metaphors. But the point is to momentum as fleeting and precious. Don’t squander it.

2. It’s a gauge on reality.

Imagine a factory. It has a conveyor belt where widget parts are coming in every day. But the outgoing conveyor belt is broken. More and more widgets pile up daily and there is no way to move them off. Naturally, it jams. Does this remind you of your work?

Consider the basic math of it. If you keep piling on to-dos throughout your day but you aren’t moving enough out in 24 hours, your system isn’t going to work. This breakdown is sending you an important signal. You may need less meetings, more time for focus in your schedule, or better delegation, planning, or workflow.

3. It’s a superpower, even if it’s not perfect.

The 24-hour processor is not a perfect system. You won’t feel like reviewing your meetings or reprocessing what was said yesterday on many (if not most) days. It will be hard – even impossible – to process everything in 24 hours on many days, too.

However, if you use The 24-Hour Rule as your default, you’ll (almost) always take one step to move work forward. You’ll recap those key points from your meeting. You’ll send one email. You’ll tackle one follow-up. That’s the superpower at work — keeping work moving in the right direction.

The 24-Hour Rule isn’t a techno-savvy or silver-bullet rule. But it isn’t inefficient, either. What is truly inefficient is bouncing from meeting to meeting, sales call to sales call, conference to conference, seminar to seminar, conversation to conversation without doing anything with the information. Now that is a tragic waste.

Adrienne Bellehumeur is Owner of Risk Oversight, a leading Canadian firm specializing in governance, risk and compliance, internal audit, SOX, and CSOX programs. She is also the founder of Bellehumeur Co., where she consults, speaks, trains, and writes on documentation and workflow best practices. She is the author of “THE 24-HOUR RULE — and Other Secrets for Smarter Organizations“.

Customer Effort Score: What It Is And How To Use It

Contributor

June 13, 2023

by Reilly Nolan, Content Marketing Manager, Webex by Cisco

Broadly speaking, a customer effort score measures how easy or difficult it is for a customer to resolve a given issue with a company’s customer service team.

Have you ever waited your turn to speak to a customer service representative, only to be transferred to another agent? Have you ever waited on hold so long you that you hung up? Have you ever yelled “Agent” at a voice automation system until you were hoarse? You’re not alone.

Poor customer experiences like that are much more common than you might realize. In fact, bad customer interactions are putting over $4.7 trillion in sales at risk every single year.

The good news is there are simple strategies to improve how you interact with your customers. By calculating your Customer Effort Score (CES), you can assess how easy (or difficult) you’re making it for your customers and work toward improving your customer experience.

What is a Customer Effort Score?

HubSpot defines Customer Effort Score as a single-item service metric that measures how much work it takes for someone to get what they want from a business. In other words, it’s a reflection of how much effort a customer has to expend when interacting with your company.

The idea is simple: The more effort required to reach a certain outcome (such as making a purchase or resolving an issue), the more frustrating the customer experience. By contrast, a low-effort interaction makes for a better, smoother experience that casts your brand in a positive light.

Researchers from the Corporate Executive Board (CEB) first introduced the concept of a Customer Effort Score in 2010. According to their study, reducing effort is far more effective at increasing customer loyalty than trying to wow consumers with over-the-top service: “All customers really want is a simple, quick solution to their problem.”

The only issue? Many times, customer service does the exact opposite. Whether it be because of long wait times, having to repeat oneself, or jumping through hoops, customers are four times more likely to leave a service interaction disloyal than loyal.

That’s where CES comes into play. Tracking CES allows you to identify pain points in the customer experience, isolate troublesome channels, and make immediate and long-term improvements.

Better yet, Gartner says that reducing customer effort also allows you to:

Increase repurchase rates
Improve customer loyalty
Lower service costs
Reduce employee turnover

Creating a CES survey

The first step in measuring your Customer Effort Score is designing a CES survey — a short questionnaire that asks current customers to rate the amount of effort involved in a recent interaction. Questions normally ask respondents to choose a rating on a scale that best represents their experience.

Here are some examples of questions you might include on a survey:

On a scale of 1-10, how easy was it for you to resolve your issue?
How much effort did you have to put in to find an answer to your question?
How easy was it to navigate our website and obtain the information you were looking for?

Typically, businesses send CES surveys at particular moments in the customer journey. These moments almost always come after the customer has taken a certain action, such as:

A customer support interaction like a phone call, chat, or email thread.
A transaction such as a completed purchase, downloaded white paper, or subscription sign up.
A website or mobile app interaction (this one is especially useful, as it helps you measure your interface’s ease of use and functionality).

Recency is important when it comes to gathering feedback. It’s best to immediately follow up an interaction with a questionnaire on the channel where it took place. This makes it easy for customers to fill out the survey without having to jump through additional hoops.

Calculating your score

Once your respondents have completed the survey, it’s time to analyze the results and calculate your company’s average Customer Effort Score. Don’t worry—you don’t have to be a math whiz to figure it out.

Here’s the basic formula: Sum of all CES scores ÷ the total number of responses = average CES.

So, what does a good CES look like? It depends. Your survey’s parameters will influence how that score is weighted, but generally speaking, the higher the number, the better.

Let’s say you’ve asked 100 respondents to rate interactions on a scale of 1-10, and the sum of all scores is 880. That’d give you an average CES of 8.8.Not too shabby!

How to use (and improve) your CES

Keep in mind that there’s no industry standard you have to live up to—only your own scores matter.

If you find that your CES is teetering on the lower end of the spectrum, that just means you have work to do. Fortunately, there are plenty of ways to improve CES and reduce customer effort. Let’s take a look at two of the most impactful methods:

1. Automate tasks with customer self-service.

Customer self-service options are growing in popularity, especially among younger demographics. In fact, 66% of Millennials prefer self-service options for completing simple requests. People are using these alternative solutions more frequently today than just three years ago , so it’s increasingly important to offer these functionalities to your consumers.

Take AI-powered chatbots, for example. Often, chatbots can answer common support questions and handle basic requests faster and more efficiently than human agents. This frees up your contact center agents to focus on more complex issues, reduces wait times, and eliminates unnecessary effort.

2. Deliver an omnichannel experience.

Taking an omnichannel approach to customer service means offering consumers a seamless, cohesive, and uniform experience across all possible touchpoints.

Today’s customers want to transition from one channel to another without skipping a beat or having to repeat themselves. With a Contact Center as a Service (CCaaS) solution, you can meet these expectations and offer a truly connected customer journey. As one comprehensive tool for customer experience management, a CCaaS platform enables agents to interact with consumers from any channel, all in one easy-to-use desktop view.

Enabling a low-effort customer experience

Establishing low-effort customer experiences helps simplify the buyer’s journey. By offering new, existing, and prospective customers a path of least resistance for issue resolution, business leaders can significantly minimize effort, foster loyalty, and deliver more positive interactions.

Of course, calculating CES is only half the battle. To truly understand and reap the benefits of a low-effort experience, organizations will need to get creative with how they optimize their customer experience strategy. Whether it be through self-service tools or omnichannel contact center solutions, technology is undoubtedly at the center of the equation.

4 Steps To Take If You Are Injured At Work

admin

June 13, 2023

Being injured at work can be both confusing and distressing. Your injuries can cause pain and difficulties or bring with them more worries, like how your life and income will be affected.

Therefore, it’s essential to take immediate steps to protect yourself when you sustain an injury at work. You can file a personal injury lawsuit or a workers’ compensation claim to get your deserved settlement.

Here are four steps you should take after being injured at work.

1. Inform your supervisor.

Find your supervisor immediately after you sustain an injury at work and let them know what happened. If you fail to do so, you may not be eligible for employee benefits. Your employer might claim you were injured away from work if you don’t report the accident immediately.

You are required to write a notice to your employer in some states, but others allow verbal notice. However, it’s essential to report any on-the-job injuries in writing to be safe.

2. Seek immediate medical attention.

Get your injuries treated by your workplace first-aider immediately after the accident. After that, get a full assessment of your work injury by a qualified physician or medical practitioner.

While some injuries might initially look minor, they can later develop into something serious. For instance, head injuries can take hours or even weeks to appear fully. In a worst-case scenario, even a slight injury can become a long-lasting condition if you don’t get proper treatment.

When you see a doctor, be sure to let them know that your injury is work-related. Tell them exactly what happened and all your symptoms. The doctor should record everything you tell them and send the report to the worker’s compensation board.

3. File a workers’ compensation claim.

Anyone is entitled to workers’ compensation benefits if injured at work. Workers’ compensation will cover the medical treatment you require to recover from your job-related illness or injury. It will also partly replace the salary or wages you lose while recovering and help you get back to work.

Be sure to hire an experienced attorney to get your claim right. If you injured your hip, a hip injury workers’ compensation lawyer in Pennsylvania can guide you through the complicated process of filing your claim and ensure you get all the benefits you are entitled to. You certainly don’t want to remain within the statute of limitations, so file your case right away to ensure you don’t miss the deadline.

4. Keep track of your expenses.

A personal injury claim might last for some years, so it’s best to record everything you have lost or paid out due to your injuries. Record your losses on a paper, computer, or Smartphone to ensure you don’t miss them out on your claim.

It’s also essential to be able to prove your losses. Therefore, keep any evidence of your losses by taking pictures of your receipts and then sending them to your personal injury lawyer.

Endnote

Getting injured at work can lead to pain that may affect your physical and mental health for months, years, or the rest of your life, in the worst cases. Luckily, there are regulations in place to protect you when you get injured at work. If you are injured at work, follow these steps to build a solid claim and ensure you secure the compensation you deserve.

[Photo by Mikael Blomkvist]

Impacts Of Equity Devices In Virtual Meetings

admin

June 10, 2023

Equity is relatively easy to achieve when all participants are present in the same physical space or most of the meeting time is spent in a virtual venue. However, establishing new norms can be challenging when people participate in hybrid meetings.

Make equitability a meeting priority by practicing accessibility (including captioning, transcriptions, and secondary languages) and diversity, inclusion, and accessibility principles.

Visual Equity

In-person meetings need implicit and explicit power dynamics that can be difficult to navigate. Gender, race, age, physical ability, seniority, income level, and communication styles affect team dynamics, affecting the quality of contributions and meeting participation.

With hybrid work returning to many workplaces, virtual meeting technologies have the opportunity to create a more inclusive experience for all. But this change also brings new challenges.

Prioritizing meeting equity is the best way to ensure that all attendees are equitably represented in a virtual meeting regardless of where they join from. To enable this, consider incorporating real-time closed captioning, videoconferencing, transcriptions, accessible slide decks and documentation, assistive listening systems, and qualified sign language assistance.

Audio Equity

In virtual meetings, audio is arguably the most important aspect of equity. If people can’t hear what’s being said or consistently get the dreaded reverb sound, they will quickly tune out and most likely leave the event entirely.

With that in mind, IT and AV leaders must ensure meeting equity for onsite and remote attendees. This requires best-in-class audio paired with camera control systems for the on-premise space and usage of Neat devices.

Similarly, meeting leaders need to be mindful of how their actions impact the tone of the virtual space. For example, parents bringing their children into a video conference may unavoidably have young faces appearing in the background. Instead of chastising these parents, meeting leaders should welcome them and encourage them to let their children know they’re participating in a work-related activity. This helps create a respectful, inclusive environment for everyone. It also supports a culture of accountability and respect that’s important for teams working virtually.

Interaction Equity

While some of the same issues that may impact in-person meeting dynamics can carry over to virtual meetings, there are also new considerations. Gender, race, age, physical ability, and income level can all affect how people participate in team meetings.

For example, women are more likely to be assigned administrative roles that may hinder their participation in the meeting. In a virtual setting, they cannot contribute ideas and share information.

Incorporating interactive meeting tools such as chat functions, yes/no voting features, and breakout room functionality can encourage participation among all participants. Similarly, ensuring access to real-time closed captioning, secondary languages, transcriptions, audio recordings, and assistive listening systems can allow everyone to participate fully. Providing these types of access to virtual meetings lets more people be included in the conversation, ultimately leading to better outcomes for all.

Access Equity

In in-person meetings, many factors impact the participation and contribution of team members. Gender, race, age, physical ability, seniority, income level, and communication styles can all contribute to the meeting dynamic.

When it comes to a virtual meeting, these factors can be amplified. For example, discussing what new hobbies colleagues are taking up during the pandemic may sound tone-deaf to women managing unnecessary household tasks while working from home.

Thankfully, with the right unified communications tools, many inclusive practices that make in-person meetings more accessible can be replicated in a virtual setting. This is called meeting equity, and it’s an essential element to consider as you prepare for a future of hybrid work. It’s time to prioritize meeting equity and inclusion. The impact will be felt by employees, customers, and the communities you serve. You’ll also benefit by ensuring that everyone has the opportunity to participate in high-impact conversations and reach their full potential.

Get Started With The Metaverse: Best Practices To Create Such An App

Contributor

June 10, 2023

by Alexey Shalimov, CEO of Eastern Peak

The recent advancements in VR, AR, blockchain, the Internet of Things, and other technologies opened up the perspectives of creating the metaverse and making it accessible to customers and businesses around the world. The metaverse gives almost infinite opportunities for companies in different niches. Yet, many entrepreneurs don’t know how to get started with the metaverse and create a competitive metaverse app, and they stumble upon technical issues and challenges.

Although many people still consider the metaverse as something out of the far future, this industry is actively evolving and growing, being expected to generate over $678 billion by the end of this decade. Analysts expect that by 2026, a third of the world’s companies will use the metaverse as a platform for their business, and a fourth of all people will use the metaverse daily for their everyday activities.

The fact is, you can build your own metaverse app and enjoy its benefits right now. Read on to learn everything you need to take your first steps in metaverse development.

What is the metaverse?

Cyberspace, a merger of multiple 3D worlds, a parallel digital reality, the next iteration of the Internet – these are common descriptions for the metaverse. The metaverse is a theory of a united virtual space that can be accessed through AR or VR devices. Users can explore the world and meet other visitors via personal avatars. Not only can the metaverse be a fantasy game reality like Fortnite, but it can simulate the real world, where users can trade products and even properties using cryptocurrency.

But if this immersive AR/VR-driven world is rather a theoretical conception, then one may ask how to build a metaverse today with the available tools?

While there’s no integrated metaverse space, this concept offers many opportunities for businesses that want to give a new dimension to their products, services, or advertisement strategies. A common application of the metaverse for businesses is to create a metaverse app that can provide users with an entirely new experience.

Let’s take a look at the features that distinguish metaverse platforms.

Key features of a metaverse app

A metaverse business deals with a concept that is different from other platforms, tools, and content. Let’s break the metaverse down to its basic components.

Infrastructure

The foundation of the whole metaverse platform is its infrastructure. It defines the capabilities and functioning of the app. The metaverse infrastructure should be built using technologies that provide connectivity (Wi-Fi, 5G, cloud computing, etc.) and can support its scalability.

Decentralization

The metaverse is known for being free from authorities and centralized control, which makes it a more democratic version of the Internet. Users can interact with each other and the object of the digital space independently, as well as create and trade their assets without constitutional regulations.

Digital avatars

An avatar is a digital representation of a user in a metaverse app, and thus a central metaverse design feature. It allows customers to explore the digital world, express themselves, and communicate with other avatars. Users can customize their avatars, and it may give even more metaverse opportunities for gamification and additional engagement.

Experiences

Businesses of all kinds use the metaverse as a platform that can be filled with nearly any experience that can come to mind. On the edge between the physical and digital worlds, the metaverse offers an environment for a fantasy world, an immersive and interactive classroom, a showroom for a fashion brand, or even a trip to another part of the world.

Security

Metaverse tech companies put a special emphasis on user data protection when it comes to businesses entering the metaverse. Although the decentralized form of this ecosystem may be groundbreaking, it requires even more attention to its high privacy standards.

Persistence

The metaverse is often compared to video games. For that matter, a metaverse app is similar to a multiplayer online role-playing game, an environment that exists and evolves, whether the user is connected or not – pretty much like the real world. The metaverse operates continuously and uninterrupted, even if you leave it for a while.

Underlying technologies behind metaverse apps

Speaking of the development stage, a metaverse app can be built by combining several core technologies:

3D Reconstruction — An essential building block of the metaverse; used to copy or simulate real-life objects. 3D reconstruction technologies may include 3D cameras, 4K photography, as well as 3D modeling tools.
Blockchain — This metaverse technology is responsible for providing decentralized, yet secure and transparent experiences. It is especially important for protected transactions.
Virtual Reality (VR) — This technology goes hand in hand with 3D modeling and allows users to see virtual objects and environments. VR makes the metaverse immersive and engaging.
Augmented Reality (AR) — A true metaverse can’t be achieved without AR technologies. They are used for real and digital experiences to intertwine. While virtual reality provides visual contact, AR complements it with physical senses, such as hearing, feeling, and interaction.
Internet of Things (IoT) — IoT integrates real objects and phenomena into the digital environment of the metaverse. Thanks to this technology, users can connect their real-life devices to the metaverse and improve how their avatars function.
Artificial Intelligence (AI) — This technology is used widely in the metaverse, as it can process immense amounts of data, and that’s exactly what metaverse apps are about. Additionally, AI helps to create more realistic avatars, as well as NPCs and bots.

How to start a business in the metaverse?

Since the metaverse industry is pretty new to the modern market, companies often don’t know how to build a metaverse app and start a business in this field.

So, how to get involved in the metaverse in practice? Here are the basic steps you may want to take to create a solid foundation for your business.

Find the right platform.

When it comes to the question of how to create a metaverse app, it turns out that the beginning of this journey is pretty much like traditional app development. First, you need to select the platform where the product will be presented. Depending on the features of your business and target audience, you can choose, for instance, a gaming-inclined platform like Roblox, or a more commerce-focused one with its own currency like Sandbox or Decentraland.

Boost your online presence.

Many may think that excellent products are all it takes to build a reputable and profitable company. In fact, good marketing does half the work for you. If you want to use all the metaverse business opportunities, it’s better to prepare the ground for your company and tell your potential customers about your brand via promotional channels.

Develop AR/VR apps.

Although there are many metaverse options that don’t require using augmented or virtual reality technologies, you can’t provide the full metaverse experience without them. Employing AR and VR in your metaverse app will entertain and engage your users and bring more benefits to your business, which is proven even by world-famous brands.

Focus on your target audience.

Just like in the case of working with any other project, your metaverse app should aim at a certain age and gender group or at people with specific interests and issues. This approach will also help you include appropriate essential features that will clearly solve the problems of a concrete audience.

Focus on the user experience.

The metaverse is all about experience, and moreover, a new and enjoyable one. Thanks to the technologies used for creating a metaverse, your customers will have an opportunity to see usual things from an unusual angle, entertain themselves, or make better decisions for their purchase.

Remain adaptable.

Today, any metaverse company is in some way pioneering in this field. It’s a great chance for your brand to experiment and get creative. With the further advancement of technologies associated with the metaverse, your business should be able to adjust to new challenges and opportunities and embrace emerging trends in metaverse app development.

Recommended metaverse development tools

Although your team should choose a technology stack according to your specific metaverse software, there are some popular tools and platforms for building such an app. They may include:

metaverse programming languages: Python, Java, Node.js;
mobile development: Kotlin, Swift;
cloud computing: Google Cloud, AWS;
database: MySQL, Oracle Database, MongoDB;
AR/VR: ARToolKit, GoogleARcore, AppleARkit;
AI: AWS sage maker, TensorFlow;
3D reconstruction: Unreal Engine, Unity, CRYENGINE; and
IoT: MQTT, Azure IoT hub.

Be miles ahead with the metaverse opportunities

The metaverse is a pretty young approach to communicating your brand’s ideas and products with an audience. By mastering the metaverse trends today, you can leave your competitors far behind. And by the time the metaverse becomes a common space to create and spread products and services, you’ll surely remain in top positions. So, explore new opportunities for your business right now and invite your customers to radically new experiences of the metaverse.

As CEO at Eastern Peak, a professional software consulting and development company, Alexey Shalimov ensures top quality and cost-effective services to clients from all over the world. Alexey is also a founder and technology evangelist at several technology companies. Previously, as a CEO of the Gett (GetTaxi) technology company, Alexey was in charge of developing the revolutionary Gett service from ground up and deploying the operation across the globe from London to Moscow and Tel Aviv.

The Wonders Of Using Container Offices For Startups: Unleashing Creativity In Compact Spaces

admin

June 9, 2023

In the world of startups, every square foot counts. Limited space is no longer an excuse for lacking creativity or compromising on functionality. Enter the realm of container offices – a groundbreaking solution that combines innovation, practicality, and a touch of unconventional style.

If you’re ready to embrace a new way of working and redefine the traditional office space, fasten your seatbelts as we take you on a journey through the wonders of container offices for startups.

Using Shipping Containers As Offices

Welcome to a world where innovation meets sustainability, and creativity blends with practicality. In the realm of startup culture, where flexibility and cost-effectiveness reign supreme, container offices have emerged as a fascinating alternative to traditional workspaces. These repurposed shipping container offices offer a unique combination of versatility, style, and functionality, making them the go-to choice for startups looking to make a statement while staying within budget.

Here are a few samples of container office designs to give you an idea of the possibilities:

The Modern Oasis: Step into a container office that exudes contemporary style and sophistication. Clean lines, large windows, and minimalist furnishings create a sleek and professional environment. With an open floor plan and strategically placed partitions, collaboration and productivity are seamlessly integrated. This design is perfect for startups that value a minimalist aesthetic and a clutter-free workspace.
The Nature Retreat: Imagine working in a container office nestled amidst lush greenery and panoramic views. This design incorporates eco-friendly elements such as living walls, rooftop gardens, and ample natural light. It blurs the boundaries between indoor and outdoor spaces, providing a refreshing and serene work environment. For startups that prioritize sustainability and connection with nature, this design offers an oasis of inspiration.
The Creative Haven: Inject a burst of colors and creativity into your container office. Bold artwork, vibrant furniture, and playful décor elements create a lively and stimulating workspace. Flexible seating arrangements, collaborative work zones, and inspiring breakout areas encourage brainstorming and out-of-the-box thinking. This design is ideal for startups in creative industries or those who want to foster a dynamic and energetic work atmosphere.
The Industrial Chic: Embrace the raw and rustic charm of an industrial-inspired container office. Exposed brick walls, metal accents, and salvaged materials give a nod to urban aesthetics. With a blend of open spaces and private nooks, this design promotes collaboration while providing areas for focused work. It appeals to startups with a taste for edgy and unconventional design elements.
The Coastal Retreat: Transport yourself to a beachfront paradise with a container office that embodies a coastal vibe. Light colors, natural textures, and breezy décor create a relaxed and calming atmosphere. Large windows offer breathtaking views of the ocean or nearby landscapes, fostering a sense of tranquility. This design is perfect for startups seeking a serene and laid-back work environment that promotes focus and well-being.

Remember, these are just a few samples, and the possibilities for container office designs are limitless. Each design can be customized to fit your startup’s unique needs and brand identity. With shipping container offices, you have the freedom to unleash your creativity and create a workspace that perfectly aligns with your vision and culture. In the next section, let’s go back to why startups must consider using shipping containers.

Unleashing Creativity in Compact Spaces

Whoever said startups need to be confined to dull, generic office spaces has clearly missed out on the container revolution. Picture this: a sleek and modern workspace nestled within the sturdy steel walls of a repurposed shipping container. It’s a blend of functionality and aesthetics that captures attention, sparks conversation, and ignites the flames of creativity.

The charm of container offices lies not only in their uniqueness but also in their adaptability. These customizable spaces can be tailored to fit your startup’s specific needs, from brainstorming sessions and collaborative workspaces to private offices and meeting rooms. The possibilities are as vast as your imagination, and the compact size ensures that every inch is utilized effectively.

Turning Limitations into Opportunities

Let’s face it – startups often face budget constraints, especially when it comes to office spaces. Sea Containers Perth provide an affordable alternative without sacrificing style or functionality. These repurposed wonders are not only cost-effective but also eco-friendly, promoting sustainability and reducing the carbon footprint of your startup.

By embracing container offices, you’re not only making a smart financial choice but also joining a growing movement of businesses that prioritize responsible and efficient use of resources. It’s a win-win situation where creativity and sustainability go hand in hand.

Flexibility on the Move

One of the standout features of container offices is their mobility. Just as startups constantly evolve and adapt, container offices can be easily relocated, expanding your horizons and embracing new opportunities without the hassle of traditional office relocations.

Imagine your startup thriving in a bustling coworking space one month and then seamlessly transitioning to a serene beachfront setting the next. The freedom and flexibility to move your office effortlessly provide a sense of adventure and endless possibilities for growth. With a container office, the world becomes your startup’s playground.

Workspaces with a Personality

Gone are the days of sterile cubicles and impersonal work environments. Container offices offer a unique opportunity to infuse your startup’s personality into the very fabric of your workspace. From vibrant colors and inspiring murals to cozy nooks and breakout areas, you can create an environment that reflects your company culture and sparks inspiration in every corner.

Think outside the box (or container) and unleash your startup’s creativity. It’s time to ditch the cookie-cutter approach and embrace a workspace that truly represents your vision and values.

Conclusion

As startups navigate the competitive landscape, container offices provide an innovative and cost-effective solution to unleash creativity, promote sustainability, and adapt to the ever-changing business environment. From their compact yet versatile nature to the endless possibilities for customization, container offices are redefining the way we work and inspiring startups to dream big, even within limited spaces.

So, are you ready to step into a world where creativity knows no bounds, where professional and witty coexist, and where container offices become the catalysts for your startup’s success? Embrace the wonders of container offices and embark on a journey where innovation and imagination thrive. Your startup deserves nothing less.

The only question that remains is: what wonders will your container office unlock for your startup? Share your thoughts and join the conversation below!

Charity And Fundraising Events: Making A Difference With Donation Pickup

admin

June 9, 2023

In a world where acts of kindness often go unnoticed, charity and fundraising events play a pivotal role in bringing communities together and making a positive impact on the lives of those in need. However, organizing these events involves more than just planning and execution. It requires an intricate web of logistics to ensure that donations, both monetary and in-kind, are collected promptly and safely.

This is where the power of pickup services comes into play, revolutionizing the way we give back.

Donation collection acts as the bridge between generous donors and charitable organizations, streamlining the process of contributing to worthy causes. These services serve as the backbone of successful charity and fundraising events, ensuring that the efforts of the community are translated into tangible assistance for those in need.

Making Giving Back Convenient and Accessible

With the fast pace of modern life, finding the time to drop off donations can be challenging for many individuals. Balancing work, family, and other responsibilities leaves little room for additional errands. That’s why pickup services like those from PickUp Please Jacksonville have become a game-changer. By offering a convenient and accessible solution, these services make it easier than ever for donors to contribute to their chosen causes.

Through a simple phone call or online request, donors can arrange for their donations to be collected from their homes, workplaces, or other specified locations. This eliminates the need for multiple trips and provides donors with the flexibility to contribute on their terms. Whether it’s a monetary donation, clothing, furniture, or other items, pickup services ensure that the process is as seamless and effortless as possible.

Ensuring Timely Delivery for Maximum Impact.

Time is of the essence when it comes to charitable giving. The immediate support provided by donations can greatly impact the lives of those in need. Recognizing this urgency, pickup services prioritize prompt collection and delivery of contributions. By efficiently coordinating schedules and routes, these services ensure that donations swiftly reach their intended recipients. This timely assistance not only makes a tangible impact but also fosters a sense of hope and support within the community.

The efficiency of pickup services extends beyond the collection and delivery process. These services also employ stringent quality control measures to ensure that the donations received are in good condition and suitable for use or distribution. This attention to detail ensures that the resources provided through charity and fundraising events are of the highest value and contribute effectively to the causes they support.

Putting Generosity into Action: A Real-Life Example.

Sarah Thompson, a compassionate resident of Jacksonville, recently experienced the impact of pickup services firsthand. Inspired by a local charity’s cause, Sarah wanted to contribute but faced transportation limitations due to her busy schedule. However, thanks to the charity’s pickup service, Sarah was able to arrange for her contributions to be collected from her doorstep. This effortless process allowed her to make a meaningful contribution without disrupting her daily routine.

Sarah’s story serves as a testament to the transformative power of pickup services. By bridging the gap between donors and recipients, these services enable individuals like Sarah to make a positive difference in the lives of others while maintaining their regular commitments.

Amplifying Impact through Collaboration

Furthermore, pickup services create opportunities for collaboration among local businesses, charities, and community organizations. By forging strategic partnerships, these services enhance collective efforts to address social issues and maximize the impact of charitable initiatives. Through collaboration, stakeholders can pool resources, expand outreach, and create a ripple effect of positive change throughout the community.

The power of collaboration lies in its ability to create synergy and amplify impact. By working together, businesses can contribute resources, such as transportation and storage facilities, while charities and community organizations can provide valuable insights and connections to identify and reach those in need. This collaborative approach not only benefits the immediate recipients of donations but also strengthens the fabric of the community as a whole.

Embracing the Power of Pickup

In an era where generosity is more important than ever, pickup services have emerged as a vital tool for mobilizing kindness and affecting real change. By providing convenience, accessibility, and timely delivery, these services empower individuals to make a tangible impact on the lives of those less fortunate.

As members of a compassionate society, it is our duty to embrace the power of pickup and unite in creating a brighter future for all. By supporting charity and fundraising events and utilizing pickup services, we can collectively make a significant difference in the lives of those in need. Together, let us embrace the spirit of giving and foster a community built on compassion, understanding, and hope.

Enhancing Transparency and Accountability

One important aspect that pickup services bring to the table is enhanced transparency and accountability. When individuals contribute to a charitable cause, they want to ensure that their donations are utilized effectively and reach the intended recipients. Collecting donations play a crucial role in building trust by providing a clear and traceable process.

By implementing robust tracking systems and documentation protocols, pickup services enable donors to have visibility into the journey of their contributions. This transparency instills confidence and reassurance that their generosity is making a direct impact. Moreover, it helps charitable organizations maintain accurate records, ensuring that resources are allocated appropriately and in accordance with their mission.

The commitment to transparency and accountability is not only beneficial for donors but also for the overall credibility and sustainability of the charitable sector. By embracing these practices, pickup services from PickUp Please Jacksonville foster an environment of trust and encourage continued support from individuals and businesses alike.

Empowering Local Communities

Collecting donations have a profound impact on local communities by empowering them to address their unique challenges and needs. They act as a catalyst for change by connecting donors within a community to local charitable organizations. This localized approach ensures that resources stay within the community and are utilized to tackle specific issues that resonate with its members.

Through pickup services, individuals and businesses can directly contribute to causes that are close to their hearts. Whether it’s supporting local schools, healthcare facilities, shelters, or environmental initiatives, these services enable community members to make a difference where it matters most. This localized support not only strengthens the community’s resilience but also fosters a sense of unity and collaboration among its members.

Inspiring a Culture of Giving

Pickup services go beyond the logistical aspects of collecting and delivering contributions. They play a vital role in inspiring and nurturing a culture of giving within society. By providing convenient and accessible avenues for individuals to contribute, these services remove barriers and make philanthropy a part of everyday life.

When people witness the positive impact of donating and the difference it makes in the lives of others, they are more likely to be inspired to join in and give back. The visibility and accessibility of these services create a ripple effect, encouraging more individuals to become active participants in charitable endeavors. This collective effort not only leads to increased support for worthy causes but also cultivates empathy, compassion, and social responsibility within the broader community.

Looking Ahead: Innovations in Pickup

As technology continues to advance, pickup services are also evolving to leverage its potential. From mobile apps and online platforms to automated scheduling systems, these services are embracing digital solutions to streamline the donation process further. Such innovations make it even easier for donors to contribute and for charitable organizations to efficiently manage and distribute resources.

Additionally, the integration of data analytics and artificial intelligence holds promise in optimizing routes, predicting donation trends, and enhancing overall efficiency. These advancements enable donation pickup to operate with greater effectiveness, ensuring that donations are collected and delivered in the most optimal and impactful way possible.

Takeaway: Making a Lasting Impact through Pickup

In conclusion, pickup services play a vital role in charity and fundraising events, enabling individuals and businesses to contribute to causes they care about in a convenient and impactful manner. By streamlining generosity, ensuring timely delivery, and enhancing transparency, these services empower communities to make a lasting difference in the lives of those in need.

As we embrace the power of pickup, let us also remember the intrinsic value of human connection and compassion. While the logistics may be facilitated by technology, it is the collective spirit of giving and the empathy that drive us to support one another. By coming together, we can create a brighter future and build a society that thrives on the principles of kindness, empathy, and generosity.