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Office Avengers Of The New Workforce: Uniting Skilled Offshore Talent In Remote Harmony

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by Kraig Kleeman, CEO of The New Workforce 

Gone are the days of confined cubicles and isolated office pods. The static hum of fluorescent lights has given way to a dynamic symphony of collaboration that resonates beyond office walls. Talent knows no bounds in this era — it stretches across time zones, cultures, and continents. Geographical distances are reduced to mere pixels on a screen, while the accurate measure of productivity is no longer defined by proximity.

Just as the evolution of rock ‘n’ roll disrupted the rigid structure of classical music, introducing a raw energy that transformed the musical landscape, so too is the new work landscape experiencing a revolution. A rhythmic cadence is emerging, fueled by the beats of remote work and offshore outsourcing. It’s a harmonious disruption, challenging the traditional notions of where and how work is conducted.

Optimizing collaboration on remote offshore/onshore teams

Within the expansive realm of the modern work environment, where boundaries are less about office walls and more about virtual connectivity, the focal point turns toward optimizing collaboration within remote offshore/onshore teams. Just as a band relies on cues during a live performance, remote teams can leverage video conferencing, instant messaging, and project management tools as their cues. Frequent check-ins, status updates, and virtual brainstorming sessions can echo the dynamics of band rehearsals, refining the collective performance.

At the core of effective collaboration is establishing clear goals and expectations. Like a band working toward an unforgettable show, teams need well-defined objectives and roles. In teams spread across time zones, aligning these objectives becomes paramount, requiring a willingness to adapt and compromise with employees and leaders to ensure proper alignment. 

Trust and accountability are the cornerstones of effective collaboration, reflecting the camaraderie among close-knit teams. In remote teams, valuing every contribution and upholding deadlines are essential. Managers step into roles similar to conductors, guiding the team while giving individuals the space to excel in their respective domains. Much like a band values each member’s distinct skills, remote teams foster a culture of personal responsibility and accountability.

Developing cohesion and alignment across distributed groups

The key to developing cohesion and alignment is establishing a clear team identity, while still honoring what everyone brings individually. For example, Aerosmith is known for being one of the most debaucherous and rowdiest bands in the ‘70s. Yet, each original band member brings something unique — Steven Tyler brings his killer vocals and lively moves, Joey Kramer holds the band together with his beats, Joe Perry slays the guitar to bring it all together, and the other members add in the details that make their music a full experience. 

To establish that team identity, communication needs to be at the center of it all. By embracing open dialogue and freely sharing information, team members gain better insights into each other’s perspectives, resulting in a more interconnected and harmonized workforce. Promoting collaboration among members with different strengths fosters an environment of mutual reliance, ultimately strengthening overall group coherence.

Managing workflows smoothly with staff in different time zones

One of the biggest challenges people often face with working with offshore talent — or even team members across the country — is managing time zones. There are several ways to help facilitate this:

Time zones: Diversity and Overlap.

As part of company culture, it’s important to recognize that time zones exist and each person works differently. However, you can also look for time zone intersections to see the best time to do weekly team meetings to ensure everyone is on the same page. 

Secret weapon: Strategic Communication.

Leverage tools like email and collaborative platforms for seamless contribution regardless of time zones, ensuring work progresses like an uninterrupted melody.

Clear expectations and automation.

Define communication expectations, set time zone-conscious deadlines, and automate routine processes to ensure efficient workflow alignment across temporal borders.

The intricate coordination of a remote workforce resembles the synchronization of musical instruments, where each component plays its role in creating a unified composition.

Facilitating cross-cultural understanding

Inclusivity should be the cornerstone of company identity when working with offshore talent or anyone. Being aware of and sensitive to different cultures is crucial, much like understanding various perspectives. Encouraging an environment where differences are acknowledged and appreciated fosters inclusivity and a more productive atmosphere.

Inclusion includes adapting to different communication styles, which ensures clear and effective teamwork. Allowing different communication styles to play into each other is like a jazz band — at first, it sounds disjointed, but then it starts to create a pleasant melody with a common end in mind. Identifying common goals resonates with diverse teams because it helps everyone focus and stay on task. 

Promoting cross-cultural understanding creates a workplace where diversity is an asset. Organizations can achieve a cohesive and harmonious working environment that enhances collaboration and draws strength from diverse perspectives.

The crescendo of this symphony of ideas is creating a harmonious work environment where diversity is cherished as an asset. Organizations that embrace cross-cultural understanding and seamless collaboration stand as testaments to the powerful melody of unity, strength, and innovation.

 

Kraig Kleeman is the embodiment of a dynamic fusion between Elon Musk’s visionary innovation and Mick Jagger’s magnetic stage presence, making him the ultimate Event Emcee. With his trademarked “Energy Bumps,” Kraig rocks events to their core, leaving an indelible mark. His transformative journey invites audiences to experience his energy bumps’ evolution from lighthearted entertainment to profound contemplation, bridging amusement and life’s mysteries.

 

Why We Need Less Social Media And More Old-Fashioned Influence Building

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by Robert L. Dilenschneider, author of “The Ultimate Guide to Power & Influence: Everything You Need to Know

We live in an age where “influence” is quantified by superficial metrics like likes, shares, and retweets. But as PR professionals, we know there’s more to it than social media numbers. True influence comes from making real connections, solving problems, and improving lives. Question is, in a world of short attention spans and seemingly shallow values, how do we build and nurture that influence over time? And how do we teach our clients to do the same?

By learning the answers, you can set yourself apart from other PR professionals who’ve succumbed to the lure of flashier, social-media-driven approaches.

People still crave the values and meaningful interactions that create real influence — perhaps, in fact, more than ever. These are timeless fundamentals based on human truths. They remain unchanged, even as new technologies transform the landscape.

I suggest shifting your focus from racking up follows to clarifying your purpose, adding value to others, and building strong networks based on shared values. It may sound like I’m calling on you to go retro — and I am, up to a point.

I’m not suggesting we abandon social media altogether. It has a role to play; it’s just not the big key for building influence. We still need old-fashioned relationship-building, targeted outreach, and a nuanced understanding of which platforms to leverage and when.

As PR professionals, we need to understand influence for two reasons. One, we must build and wield our own influence to win (and keep) clients, and to strengthen and leverage relationships inside media networks. Two, we must advise and coach our clients on how to shape, strengthen, and nurture their own influence. (Providing this guidance is actually a big part of our jobs.)

That said, here are some insights and advice on influence to absorb and share with your clients:

Influence isn’t what most people think it is.

It’s not about being pushy or manipulative, or convincing resisters to change their minds. Nor is it about who can get the most likes or brand endorsements, or get others to follow the trends they set. This “influence” is not lasting. Real influence is about directing your power in a helpful way.

Real influence comes from the ability to help the people around you, and to shape the world into a better place. This is what makes others want to follow you, and what will ultimately drive your success.

I’ve learned the key to having influence is to get people to focus on a problem that is clearly and succinctly stated (and usually, you’ll have to be the one to do the clarifying and the stating). Then, find out why the issue is so emotionally important to the people involved; and finally, offer a solution that satisfies all the parties needed to make the solution work.

Networking is about helping, not asking for help.

It’s not just shaking hands and smiling at networking events. It’s about really connecting with people based on shared values and being prepared to add value. Focus on what you have to offer. The people you connect with need to come away thinking about what you could do for them, rather than the other way around.

Networking is an ongoing process, not a one-and-done activity. You may think the purpose of your network is to grow your business, make sales, recruit, or be recruited. But the truth is that it’s about building relationships.

Understand how the favor bank works (and use it).

I think of networking in terms of ‘favor banks’ — coined by Tom Wolfe in his novel The Bonfire of the Vanities. The book is satire, but Wolfe’s point about favor banks captures an essential element in how the world of influence works.

Working the favor bank boils down to this: Help other people, and they will be more willing to help you. You make a “deposit” into the virtual favor bank, and later you will inevitably make a “withdrawal.” Just be sure when you make that withdrawal, you do so elegantly and graciously so that everyone wins.

If this sounds a little manipulative, don’t worry — it’s not. It’s simply a way of practicing the timeless concept of reciprocity.

Social media is not a magic wand — but it does have its place.

Social media can help you make connections with contacts and develop new ones. It can keep you on top of trends and public opinions. It can spark new ideas. It can shine a spotlight on your work and company, and enhance the brand of both. On the other hand, oversharing on social media can be incredibly destructive. You run the risk of attracting the wrong kind of attention or wandering into a political minefield.

That said, too many people try to build their whole ‘influencing’ strategy around what works on social media. Don’t do that. In fact, it should be the other way around. Pinpoint your message and what you really need to accomplish, and then formulate a social media strategy to match. This involves critical thinking and maintaining perspective.

Clarity always beats complexity.

Before you post anywhere, ask yourself, What am I really trying to achieve? Start by thinking critically about what you’re trying to do, who you need to do it, and what might influence them. Gaining clarity on these issues might be tougher than you think, but it’s absolutely necessary, says Dilenschneider.

When clients are having trouble figuring out how to get their idea or project moving, I tell them to first grab a blank sheet of paper. Then I say, ‘In two to three sentences, write what you want to do.’

Some people would rather turn it over to staff to come up with a 50-page report, but you have to be able to distill it down to its essence before you can pitch it to others. You need to figure out who the decision-makers are and decide on the most productive way to reach them. And social media won’t always be the best way.

Prioritize real-world relationships. They still mean something.

Even in the “age of social media,” leveraging personal relationships is often the best way to get the job done. In many instances, social media can’t compete.

A client came to me the other day and wanted to get a big project moving — he wanted social media. I said, ‘There are seven people you need to reach, including one in government and one in media. Get your argument in front of those seven people. They are the ones who count for this project.’ He did not use social media. Instead, he found unique ways to reach out to each of the seven. He was successful.

All this advice isn’t just for PR professionals and their clients. Everyone, whatever our industry, position, or age, needs to build our influencing skill set — especially now.

When all paradigms are being disrupted, our ability to influence becomes incredibly important. It’s what allows us to find the opportunity hidden in the uncertainty. It’s what allows us to thrive in virtually any field and any job. It’s what gives us staying power.

 

Robert Dilenschneider 2

Robert L. Dilenschneider, founder and CEO of The Dilenschneider Group, is one of the world’s foremost communication experts and leadership coaches. Dilenschneider has authored 18 seminal business and career development books. He has counseled major corporations and professional groups around the globe and is frequently called upon by the media to provide commentary and strategic public relations insights on major news stories.

 

Eight Words And Phrases Leaders Use That Turn People Off

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by Jo Anne Preston, author of “Lead the Way in Five Minutes a Day: Sparking High Performance in Yourself and Your Team

Is there an underlying tension when you speak to employees? Do you get the feeling coworkers don’t take you seriously as a leader? Can you recall a conversation in which your employee seemed to shut down and glaze over? It doesn’t mean you’re an incompetent leader. In fact, more often than you’d probably guess, it’s that you’re using the wrong words.

Most of us underestimate the power of words. I believe in order to help people feel respected, dignified, and successful, leaders need to pay close attention, not just to what we say but also how we say it.

Some words set us up to be misunderstood. Others shut people down, make them feel excluded, and even make them dislike us.

The idea is to think intentionally about whether our words work for or against our employees’ needs. A small shift in your speaking habits can make a big difference.

When managing a variety of people, it can be difficult to consider your every word, but being intentional about prioritizing openness and understanding can make you a well-respected leader. That said, here are a few words leaders should avoid (or at least minimize):

Subordinate.

This word can be a quick and easy way to distinguish between those in a managerial role and those who answer to them, but, more commonly, it can make employees feel degraded, less important, and inferior. Consider instead: “my team,” “direct reports,” and “frontline employees” to increase unity in the workplace.

LDI, HRSA, HIT (really, any acronym).

We’ve all used them at some point without a second thought, but it is not safe to assume that every employee is familiar with their meanings. Employees may feel foolish if they have to ask, and when questions go unasked, we don’t speed up at all.

Simply say it how you write it — with the spelled-out version followed by the acronym, at least the first time.

Manager.

(Say “leader” instead.) What’s the difference? Many of us use these terms interchangeably, but here’s my own experience with this discrepancy. An employee who was not a manager asked me if I thought non-managers could be leaders in their role, and of course I said yes. The words I was using made him feel that he couldn’t be a leader if he was not a manager.

The solution? Simply name the person you are referring to. If not everyone is a manager, then say “leaders.”

I’m a perfectionist.

Everyone has either said it themselves or heard it, but what employees hear is that you expect them to be perfect too. Rather, strive for excellence, not perfection. Employees should be able to openly discuss their mistakes without fear of ridicule or too-high expectations.

I/me.

When you are invested and passionate about your work, it is too easy to slip into using “I”/“me.” Simply change it to the plural, more inclusive “we”/“us” instead, once again increasing unity in the workplace.

The girls.

Referring to a department made up of all women as ‘the girls’ will be offensive to most grown women. Managers may not always intend for it to be belittling, but it often feels that way. There are better options. Consider ‘the team.’

You guys.

Another phrase, often uttered without a second thought, that refers to only about half the population. Like “the girls,” it may be hard to see why this matters if you are not the one feeling left out or having to adapt to a description that doesn’t include you. More inclusive language like “everyone,” “folks,” or “y’all” are better options to get a group’s attention.

Blah, blah, blah.

Okay, this one isn’t a word, per se, but rather how you come across when you use buzzwords, jargon, or language you think makes you sound smart. It’s easy to lose people when you do this. Watch your language to make sure you are not overdoing it, and watch your listener for any glazed-over looks or signs of distraction.

Of course, this is far from an exhaustive list. But this sampling of words shows how easy it is for leaders to get in their own way.

Choosing inclusive phrases and using words that lift people up rather than subtly diminishing them goes a long way toward making people like, respect, and listen to you.

Most people agree that actions speak louder than words — but that does not mean words don’t have an influence. They do. Pay attention to how you come across and be sensitive to the feelings of others. You may find that this impacts people’s outlook and their work ethic to a surprising degree.

 

jo anne preston

Jo Anne Preston is the workforce and organizational development senior manager at the Rural Wisconsin Health Cooperative, where she brings over four decades of her healthcare leadership experience to designing and delivering leadership and employee education for rural healthcare throughout Wisconsin and the U.S. She is the author of “Lead the Way in Five Minutes a Day: Sparking High Performance in Yourself and Your Team“, and writes a monthly leadership blog.

 

How To Get Started In Real Estate Investing

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real estate investing

real estate investing

by Zain Jaffer, serial entrepreneur and the Founder and CEO of Zain Ventures 

Although real estate, like any other asset class, experiences its share of fluctuations, there is no question that it is one of the most stable and reliable ways to build wealth out there. The demand for housing never goes away, and, especially in recent years, the demand for short-term rentals has become a major industry unto itself. Moreover, the real estate market is structured in such a way that, once you have begun investing in real estate, it becomes much easier to diversify and expand your portfolio.

It can be difficult and daunting to enter the market in the first place. For one, it typically requires a lot of up-front capital, often with the help of financing. Beyond that, it places you in competition with a large number of extremely savvy buyers and investors, and it can often feel like you do not have the strategies and information necessary to succeed. However, the best way to learn is to do, so this article contains a few key tips to help you get started in real estate.

Tried and True

As with any investment, it is critical to do some effective planning beforehand. The best way to begin is by creating a plan that works for you and that you will be able to stick to. Doing so requires asking some serious questions: not just what kinds of properties you want to invest in or where you want to invest, but what your broader financial goals are and why you want to enter the market in the first place. Once you have come up with satisfactory answers to those questions–answers which, you should note, will naturally change somewhat once you’ve actually begun your journey–you can then work backwards towards addressing the more logistical concerns.

While some people have the disposable income necessary to enter the market by buying or selling a house straight away, not everyone is in a position to do so. Fortunately, there are ways for people with lower incomes to begin investing in properties without breaking the bank. For example, rather than buying, individuals can rent out a few bedrooms or units to get a feel for how this process works while earning some extra income on the side. There are also a variety of ways to pair with more experienced investors, such as working as a buyer’s agent or leasing agent, and gain an insider’s perspective on the market before you even make your first purchase.

One of the best features of real estate as an asset class is that, once you’ve  initially gotten your foot in the door, it becomes much easier to accelerate your profits. Your first purchase will likely be your toughest, but it will provide you with the income and experience necessary to pursue more properties down the road. Learning how to effectively flip houses is a real game-changer, but it requires some extra caution and expertise, as the laws governing these kinds of transactions are complex and subject to change. Still, you do not need to engage in flipping to create a thriving real estate portfolio. 

Fractionalization

As steady as it is, the real estate business, like every other industry out there, is able to be profoundly disrupted by emerging technologies. When it comes to real estate, the major changes will not concern physical structures themselves so much as the new ways in which we are able to buy and sell them. While people rarely think of the blockchain, a distributed digital ledger technology, in connection with something so tangible as housing, recent developments promise to make blockchain a powerful force in the real estate industry.

The concept of turning a property into an NFT (known as “tokenization”) may sound science-fictional, but it is a very real process that shows major potential. Tokenization works by representing the ownership of a property on the blockchain through an inalterable record that is not owned or controlled by any one party. In a similar vein, blockchain-based smart contracts–digital contracts which automatically execute functions, such as transferring ownership, as soon as pre-set conditions are met–are set to radically shake up the industry by drastically reducing the need for bureaucratic red tape and third-party mediation.

One of the most exciting phenomena that will arise from this combination of technologies is a boom in fractionalized investing. Fractional ownership refers to the process by which multiple parties contribute different amounts of capital to owning a property and share both usage rights and any profits made by the property.

With the advent of tokenization and smart contracts, it is now easier than ever to break an asset down into smaller pieces and allow for greater partial ownership. This process allows for the democratization of real estate by making it easier for people with lower incomes to get their foot in the door and start learning about property management without the need to take out loans or mortgages. Instead of working with a single real estate agent, they can join a community of individuals of varying levels of skill and experience with whom they can share knowledge. This ability to share both knowledge and profits is an unprecedented development that promises to make it easier for people of all backgrounds to get started investing in real estate, creating an even more vibrant future for this already strong market.

 

 

Zain Jaffer is a serial entrepreneur and the Founder and CEO of Zain Ventures, a family office which actively invests in real estate as a part of its overall asset management. Zain is also a Partner at Blue Field Capital, which has $1.5 billion in real estate investments across the country and launched a venture capital fund that invests in PropTech startups.

Tips For Your Home-Based Business To Survive A Recession

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by Henry Ma, CEO of Ricoma International

Although the United States is not yet in a recession, recent economic downturns over the past several years following an unprecedented global pandemic have led some economists to predict one may be on the horizon in late 2023 or 2024. The economic uncertainty that accompanies a recession can cause many who own home-based businesses to question whether or not they should continue their ventures, scale them back, or even shut them down altogether. 

There is no need for self-employed people to fear economic upheaval, however. With a solid plan, those with home-based businesses can ride out a recession and come out on the other side successful and financially secure. 

With Ricoma’s embroidery machines and custom apparel decorating equipment, we’ve been able to help many people begin their own businesses from their homes creating custom clothing. We have also been able to watch many of these businesses weather tough economic times with strong budgeting, marketing, and an eye on protecting their interests. 

Here are some tips that can help guide self-employed people through whatever the economy throws at them. 

Diversify your revenue stream.

When the going gets tough, the tough need to start getting creative. A knee-jerk reaction may be to stop developing new product lines, but that is not the way to go with a recession on the horizon. 

Diversifying your product offerings and revenue streams allows you to open doors to more money-making opportunities. In doing so, you also open yourself up to an expanded customer base.

Be flexible and adaptable.

As the economy shifts and the market changes, those who operate their own home-based businesses need to be ready to be flexible and adapt. Part of this involves the diversification of revenue streams, but another part of it involves saving and spending when and where it matters most. 

One sign of adaptability is investing in new equipment so you can bring customers products that they want to purchase when trends in the consumer market shift, which you can prepare well for by saving money and using those savings prudently. Recessions have a way of eating away at savings that may otherwise simply stagnate in bank accounts, but it’s often far more beneficial to divert those funds back into the business. 

Continue to market.

Yes, marketing costs money, but so does any core investment in the health of your business and customer base. Continuing to market through economic downturns will allow past and current customers to remain aware that you are still providing services and products, as well as entice new customers to keep your home-based business thriving — even through a time of recession. 

Businesses need to leverage social media, as this provides a cost-free way to engage with your target market. Additionally, make sure you keep your business’s website running and up to date so customers know where to find and contact you. 

Keep it focused on the customer.

When times get tough economically, it can be easy to panic and withdraw from what should be the cornerstone of any business — the customer. But when home-based business owners are preoccupied with finances, that can trickle down to waning customer service. 

Home-based businesses cannot afford to lose sight of their customer service approach. Through regular communication, continued marketing, and excellent engagement, businesses can let their customers know that they are still valued and appreciated. Customers will remember how a business made them feel, and will continue to patronize those businesses, even during tough economic times. 

During a recession, a positive mindset can mean the difference between a company that thrives and one that fails. By keeping your mind on future plans and continuing to invest in and grow your home-based business, you can weather the impending storm and keep your business running strong. 

 

Henry Ma began his career in the finance industry with Investment Banking at Goldman Sachs. Joining Ricoma International in 2015, Ma recently grew into the CEO role after helping the company quintuple its revenue in five years as COO. Ma hosts the Apparel Academy show on YouTube and is continuously striving to be a thought leader on entrepreneurship, digital marketing, and social media.

 

Preparing For Cultural Shift: Remote Work Is Here To Stay

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by Ginni Saraswati, owner and founder of Ginni Media

Way before Zoom meetings became the new normal, in the days before most of us saw Carbi B’s clip of her yelling “coronavirus,” in 2020, I was already managing a remote workforce. My team has been accustomed to virtual meetings and all-day pajama pants since 2018. So, by the time Covid-19 launched the remote work revolution, we were already on our way.

This meant that a lot of the fears and concerns I was hearing from employers in the media about people working from home, well let’s just say I had a hunch on what was really going on. 

People don’t resist change. They resist being changed.” 

These are the words of the American writer and MIT systems scientist Peter Senge. As co-founder of the Society for Organizational Learning, he’s spent a lot of time researching what lies beneath the corporate resistance to change. 

Let’s talk about the fears, and then look at the facts. 

The Fears

Change makes the future feel uncertain. 

It’s the “We’ve always done it this way. It works. Why change?” mentality. So, when something like a pandemic pulls the rug from underneath your feet, panic sets in. It’s understandable that everyone would want things to get back to “normal” ASAP. 

Company culture will suffer.

The all-important water cooler conversations and coffee break brainstorm sessions are off the table when there is no table, or office, for that matter. The fear is that if these spontaneous meetings cease to exist, then along with them go the great ideas they could hypothetically generate.  

Office buildings are expensive. 

The investment corporations have made in physical workspaces looms large. Whether it’s purchased real estate or a hefty long-term lease, unused physical space isn’t a good look from an accounting perspective. 

The Facts

Remote work is a growing trend. 

A 2022 study demonstrated that 52% of participants would accept a slight pay decrease if given the option to work remotely. A 2020 report conducted by Upwork, the popular freelance platform, projects an 87% increase in the remote workforce by 2025. That’s a whopping 87% jump from pre-pandemic remote work numbers. Remote work is rising in popularity and it doesn’t show signs of slowing down. 

It expands your talent pool by 15%. 

Championing a remote option isn’t just popular these days, it actually allows you to be more selective about your hiring choices. It evens the playing field for people with accessibility issues and the neurodiverse. Getting to an office requires reliable transportation and accessibility accommodations. An office environment also might not be the most comfortable space for neurodiverse individuals. 

Maxine Williams, the Chief Diversity Officer of Meta Platforms, saw a 4.7% to 6.2% uptick in applicants with disabilities and those from more diverse backgrounds since 2019 when they began to offer remote options. Remote work options offer a clear competitive advantage to employers and from a creative perspective, bring a vast experience of background and culture. 

With a clearer definition of company culture, your team can thrive. 

What is company culture, exactly? I believe it’s a combination of shared values that foster a sense of belonging among colleagues. Does that necessarily require a shared roof over our heads to thrive? Not in my experience. 

In a remote workforce, Slack is the shared roof, Zoom is the conference room and Asana is literally the project management board. The key to this is intentionality.  By creating intentional spaces for non-work-related conversations to take place, we’re still having those water-cooler conversations. I make a point to celebrate birthdays, company milestones, and shout-outs for positive feedback from clients. What isn’t said is felt, so I make it a point to celebrate the wins, communicate as soon as needed, and invest the time into building relationships as a foundation for a thriving workforce. 

At our core, we’re a customer-focused creative media company. Each podcast episode we produce requires a team effort. This collaborative nature is the fabric of our company culture. So, for my business, teamwork is written into the recipe. 

When it comes to change, we naturally default to fear. But when you’re able to step back and give change a chance, you might be surprised at what you find. Over the long term, companies lower their overhead costs while simultaneously increasing diversity. By offering today’s workforce something they clearly desire, you’re contributing to their overall job satisfaction and increasing the likelihood that they’ll stick around. And in today’s world, that kind of loyalty is something that even money can’t buy. 

 

Ginni SaraswatiGinni Saraswati is the CEO and founder of Ginni Media, a NYC based podcast production company producing award-winning podcasts. She’s also an award-winning journalist and the host of The Ginni Show and PodPops.

 

 

Influence Is The Ultimate Life Skill. Here’s How College Students Can Start Building It Now.

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by Robert L. Dilenschneider, author of “The Ultimate Guide to Power & Influence: Everything You Need to Know

A new school year brings endless possibilities, but also many challenges. There are tough classes to take, challenging schedules to navigate, roommate dilemmas to solve, and decisions to make about activities, internships, and more. Amidst this uncertainty, here is some advice for returning students: Focus on building your influence and it will help you with all the rest.

Influence is the ability to move people to action. When you can connect with others and motivate them to work toward shared goals, you have true influence — and it will make your life better in so many ways. This skillset will help you thrive in college and beyond.

Not only will honing your influence skills lead to productive relationships with faculty, fellow students, and employers (assuming you have a part-time job) — enabling you to shine in your academic work, make your mark in student organizations, and compete successfully for internships and other opportunities — it’s good practice for the (so-called) real world.

You are in college to learn, and not all of that learning is connected to mastering the course work. Every interaction you have during college is a training ground for future interactions in your career and community once you graduate. Look at these four, or six, or more years as prime time for growing your influence.

Many people misunderstand influence, confusing it with manipulation or social media fame. True influence flows from strong values, a desire to help others, and win-win relationships. Here are some of top tips for college students looking to boost their influence:

Start with a complete self-inventory.

What are your values? What are you building towards? You must start here, because this is what drives everything else. Influence is about who you are, not just what you do. When you’re young, you may still be learning about yourself, and that’s fine. But be sure to ask yourself why you want the power to influence others.

Will you use your power for personal gain or for the greater good? Do you want to have the power to lord it over others or the power to make things happen that will benefit many? The way you use your power says a lot about your character and will determine your legacy.

Ask yourself: How can I help others?

Counterintuitive as it may sound, real influence comes from the ability to help the people around you and shape the world into a better place. This is what makes others want to follow you and what will ultimately drive your success.

Find a cause that matches your interests and passions. Use your skills and talents to support it. Your help may not be monetary. It may be something less obvious, like the ability to help people think creatively. Not only will you draw others to you, you’ll become a better person and experience a real sense of fulfillment.

Start building your network now.

Keep your name in front of people you want to connect with. Make a list of people you would like to know in your field, the media, politics, or other realms. Then narrow that list to a manageable number. Research their backgrounds, such as where they went to school, what boards they serve on, their charitable causes. Then, find ways to regularly connect with them.

I know a fellow who wanted to reach three key people. He put their names in his electronic Rolodex, and when something would come up in the news related to their interests, he would contact them with the information. It was an enormous help in making connections. Don’t overdo it, of course. You want to be helpful, not pesky.

Focus on what you can do for others, not vice versa…

This is the essence of networking. It’s not about shaking hands and smiling at networking events. It’s about really connecting with people based on shared values and being prepared to add value. And it’s not a one-way street.

Focus on what you have to offer. Research industries and leaders you are likely to meet. Have something to talk about with them that will convey your knowledge and interest. And most of all — listen. The people you connect with need to come away thinking about what you could do for them, rather than the other way around.

… and know that networking is an ongoing process, not a “one-and-done” activity.

You may think the purpose of your network is to find a good job after graduation, or grow your business, or make sales, or climb the career letter. But the truth is that it’s about building lifelong relationships. You are not there, hat in hand, seeking a job. That may come eventually, but don’t be so desperate to make it happen. Life unfolds in its own time.

When making personal connections, know that the little details matter.

Much depends on how you interact with others. Always be nice. Know birthdays and send cards with a short personal note. Use correct grammar and spelling. Give credit to others. And be respectful of people’s time: Return phone calls and emails promptly (within 24 hours is best).

Don’t underestimate the power of gratitude. A simple “thank you” to your professors or advisors will go a long way.

In our nonstop, sometimes frantic lives, we may easily forget the importance of gratitude, the value of that often brief but vital connection we make when we take a moment to smile and say “thank you.” People benefit from saying it as much as the one listening appreciates hearing it. Vast emotional distances may be overcome in a moment by a “thank you” that conveys “I value you and what you do.”

Protect your reputation, starting now.

The more power and influence you end up accumulating, the greater the efforts of others to take them away — or at least take them down a few notches. Assume your life is an open book. Social media has forever blurred the lines between “personal” and “professional,” so think before you post anything inflammatory, controversial, or politically sensitive. It could come back to bite you, many years from now.

Own your mistakes.

Mistakes are bound to happen, particularly if you are doing new and innovative things. Never try to hide from them or shift blame to others. Instead, own the mistake. Take responsibility, learn from it, and find a constructive way to move forward. Don’t wallow in failure.

Sharpen your communication skills.

Before you say it or write it, get clear on what you want to communicate. The more focused your communication is, the deeper the impression it will make. Focus begins with clear thinking. Ask yourself what result or action you want before you send the email, pick up the phone, speak up in class, or write the speech.

Make sure your tone and word choice match your goal. Be succinct. Always. No one wants or has the time to wade through verbiage.

Use the strong language of success.

For example, avoid clichés. Not only do they make your message unclear — after all, what does “Get the ball rolling” or “Think outside the box” really mean? — they make you seem lazy. Be original. Always use the active voice, never the passive. Make your sentences energetic, not flabby.

When speaking, as in writing, use active, muscular verbs. And please, avoid the temptation to ‘-ize’ a word. Don’t promise to ‘prioritize’; say that you will ‘set priorities.’ Use the strong language of success.

Seek to be a problem solver and conflict neutralizer.

Dr. Zoe Chance, an author, researcher, and professor at the Yale School of Management, had a question that she claims can “transform conversational dynamics”: What would it take for us to resolve this?

The key to having influence is to get people to focus on a problem that is clearly and succinctly stated (and usually, you’ll have to be the one to do the clarifying and the stating). Then, you find out why the issue is so emotionally important to the people involved; finally, you offer a solution that satisfies all the parties needed to make the solution work.

Finally, find harmony between your studies, your extracurricular activities, your network-building efforts, and your social life. This necessitates a mindset shift that will hopefully carry through into the life you craft long after you leave the college years behind. 

The well-rounded individual makes little distinction between work and play, labor and leisure, the mind and body, education and recreation, love and religion. When you are doing work that provides satisfaction and personal fulfillment, it doesn’t feel like work. It is part of the natural flow of your life. It’s like moving effortlessly with the current in a river instead of fighting every inch to go upstream.

 

Robert Dilenschneider 2

Robert L. Dilenschneider, founder and CEO of The Dilenschneider Group, is one of the world’s foremost communication experts and leadership coaches. Dilenschneider has authored 18 seminal business and career development books. He has counseled major corporations and professional groups around the globe and is frequently called upon by the media to provide commentary and strategic public relations insights on major news stories.

 

A Security Council For Your Business: How A Governance Team Can Help You Succeed

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by Patrick Esposito, President of ACME General Corp., Founder of Initiative Labs LLC, and author of “The Structure of Success”

As a leader of a start-up or small business, you and your partners (if you have them) are responsible for establishing the direction, monitoring the performance, and revisiting the direction of your business on a consistent basis.

But you do not need to do it alone. As I explain in my new book “The Structure of Success”, there is much to be gained by creating a governance team composed of experts in areas such as management, sales, marketing, accounting, and compliance. These are individuals who you might not be able to hire as full-time team members but who can help you elevate the performance of your business.

A Governance Team as Your Security Council

The governance team, which I like to call your security council (in a nod to the United Nations), focuses on the security, stability, and future of your business.

Do not worry, if the term “governance” conjures images for you of large publicly traded companies with boardrooms filled with directors focused on Sarbanes-Oxley compliance, audit report analysis, and the like. Governance, for your company does not need to involve a board of directors — or even a board of any kind.

Governance, in its simplest form, provides a structure and processes to help you manage and guide your business. The business governance framework — integrated with your management team — will set the direction of your company, monitor the execution of these strategies, and revisit the direction.

Governance Options

What are the options for business governance frameworks? You have a range of choices, including:

  • Board of directors — Legally defined formal group of elected individuals with the power to set business policies for management and oversight
  • Advisory board — Informal or formal body of experts and advisors that is generally not legally defined, constituted, or empowered but rather is selected, constituted, and operated by the executives and management team to provide strategic advice
  • Professional advisor team — Group of professionals with specific expertise, such as legal, accounting, etc., who serve as strategic advisors to management and/or a board, but without legal authority
  • Friends and family council — Group of friends and family members responsible for providing strategic advice without any specific legal authority
  • Hero ball — The power of the one or two self-appointed “decider” or “deciders.”

These governance structural options are not mutually exclusive. You can use all or even some of these options together. What is important is to determine the type of structure you wish to use. A factor may be how much input you want to receive from and what authority you wish to cede to individuals who are not you or your co-owners. The size of your security council should be large enough to balance providing diversity in viewpoints and small enough to support collaborative dialogues that generate action.

No matter the reason, it is important to decide on the model or models that are best for you and provide you with the most comfort. Then, you will need to do some additional work to frame the model, including considering whether legal changes — for instance, through updates to bylaws for a corporation or to the operating agreement for a limited liability company — are needed. Even if it is not legally required, it is important to create a short, concise charter that will provide the foundation for the operations of the governance model you choose. 

Experiences with a Governance Team

In businesses that I have founded and led that proved to be successful — either through long-term sustained operations or an eventual acquisition by a market leader — we used a formalized governance structure with a board of directors (including at least one independent member) that was empowered to set the policies for management and oversight.

In a survey of 100 expert business leaders conducted as part of the research for “The Structure of Success”, I found that nearly 90 percent of them used some type of governance or advisory structure, and the majority — more than 60 percent — relied on a formal board of directors.

So, while a governance team may seem like something that only exists for larger businesses, the reality is your business will be better positioned to succeed if you establish your own security council!

 

patrick esposito

Patrick Esposito, author of “The Structure of Success”, is president of ACME General Corp. and also serves as counsel with Spilman Thomas & Battle law firm. He has helped found, lead, and advise businesses in technology, consulting, and other sectors. Esposito recently launched Initiative Labs LLC to help leaders apply the approaches and tools in this book.

 

Evaluating Success: Metrics And KPIs For Measuring The Impact Of Software House Cooperation

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software coding

software coding

Defining success in software house cooperation

Having common ground is crucial in any cooperation. Your company and the software house you are working with may have a different definition and perception of success, which could affect the project results. It is worth defining your goals and objectives for such a partnership before you even make a final partner choice. 

Some software houses may refuse to use KPIs to evaluate their work since it puts much more pressure on them, but a confident partner will understand their importance. Of course, these initially established KPIs can be renegotiated once you choose to work with a particular company. Try to find the consensus, defining success criteria together. Be realistic, or otherwise, these metrics won’t be useful. That means when establishing the KPIs, take the project scope, market challenges, etc.

How to choose the right Key Performance Indicators (KPIs) for measuring project success? In-house vs. outsourcing software development

Whether you work with your internal team or an external software development company, you will likely establish KPIs to control and evaluate the outcomes of your efforts. However, in the second scenario, you should structure your metrics differently than when working on your own. You will still need the KPIs that relate to the digital product itself, but it is important to also add those that evaluate the collaboration itself.

Business impact and technical metrics for the software house

These metrics are applicable to any project, regardless of whether you are working with a software house. Time-to-Market is a crucial KPI, especially if you are putting product development into the hands of an external team. 

Why is it so important? If you have an innovative idea or concept, you want to bring it to the market first – the longer the process extends, the more chances there are that someone else picks it up, taking away your competitive advantage. It’s important to keep it real – ask the software house about their previous realizations and establish expected time to market based on their experience, too. It’s supposed to be motivating, not terrifying!

Other KPIs in this area may include:

  • Return on Investment (ROI) – software projects are often unpredictable, and their success depends on many factors, so likely the software house will not want to use this KPI as a guarantee, which happens 
  • Performance metrics like response time, latency, error rate, etc. They will depend on the character of your project – for instance, if your app is task-intensive and has to handle multiple users, throughput may be another crucial KPI. You can acquire the data on these metrics from crash reports, testing reports, etc.
  • User satisfaction metrics like churn rate, retention rate, and net promoter score (NPS) – while they refer to the selection of the requirements, they may also signal incorrect technical choices or errors in development. You can collect such information through surveys and user feedback.

Collaboration metrics to use when working with the software house

The collaboration metrics will help you make the most out of your partnership – based on the specific KPIs you can point out the areas for improvement through the course of the project and actively contribute to its success even if your team doesn’t directly participate in development. 

These KPIs are harder to establish, but here are the areas to look into when discussing them:

  • frequency and quality of communication – did the software house keep you up to date with the project progress as much as you expected? Did they use suitable tools? Were they available enough?
  • Agile software development metrics (applicable if you work in this methodology) – sprint progress, backlog management 
  • flexibility – was the team capable of adapting to requirement changes and using your feedback to improve the outcomes?

If you use these metrics throughout your cooperation, there is much more chance you will bring a successful product to the market!

 

Finding Your Brand’s Tone Of Voice

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by Amanda Reseburgm Writer at Otter PR

Every brand has a tone of voice, whether they know it or not. A brand’s voice is the personality a brand gives off, the “feel” that comes from the brand’s style, message, representation, and engaged audience. A brand’s tone of voice is part of its overall identity, and helps the brand resonate with a target audience and build a following.

Brand voice helps your brand stand out among a sea of competitors. Whether your voice is “powerful,” “serene,” or “hilarious,” it will speak to a certain audience and determine what that audience can expect from you as a business. 

Some famously effective brand voices include Harley-Davidson (“rebellious,” “cool,” “a little dangerous”) and Tiffany & Co. (all you need is that little blue box to think “luxury”). Some brands have thrived in the age of social media and used it to completely redefine their brand tone of voice. One example is Wendy’s, which took to Twitter and established itself as a brand with an acerbic wit and no-holds-barred approach to friendly competition with the other burger chains.

Finding your brand’s tone of voice can be a challenge if you are just starting to develop your brand. However, there are steps that a new business can take to tap into what makes their brand stand out and develop a voice that gets noticed above the din.

Think of the brand’s target audience

Without a target audience in mind, it can be nearly impossible to land on a tone of voice that resonates. Who are the people most likely to want or need your product or service? What are their demographics? Where do they live, work, and play? How do they speak and what music do they listen to? By doing a deep dive on the ins and outs of who your target audience truly is, a brand voice that will resonate with them will begin to develop.

Understand your identity

It’s important that before you start thinking about brand voice, you develop a deep understanding of your brand identity. Who are you as a business? Who are your people and what are your values? Write a business mission statement and study it for signs of what goals and important points are identified within it. Why did you begin your business in the first place? What problems were you looking to solve? These are all questions one can ask themselves to tap into who their business is and what the business identity may be.

Know your employees

Those who work for you are part of your brand voice. Think about the typical Starbucks barista. Are you picturing a certain type of person? Starbucks baristas have a recognizable personality about them, and that has become part of the larger brand voice. The brand’s voice often aligns with the company leadership and the people who work for you. Starbucks didn’t force their baristas to be a cool, young, hip group — those are the people who gravitated toward the job and helped mold and shape the brand voice.

Look at past content 

If you have an established business, but are just now diving into establishing your brand voice, it helps to look at past content to see if you have already formed a voice without realizing it. Review past blog posts or social media content and see what is consistent throughout — or what stands out like a sore thumb as inconsistent. The words, phrases, feel, and personality that you see over and over? That’s your brand voice. 

Your brand voice should come into play anytime your brand is “speaking” — whether through packaging, social media engagement, blog posts, your website, or your customer interactions. By having a sharply defined brand voice, businesses can establish themselves as unique and separate themselves from the competition, garnering the attention of the customers they most want to target. 

 

Amanda Reseburg

Amanda Reseburg is a staff writer with Otter PR and has been a freelance journalist since 2016, with work featured in Scary Mommy and the Beloit Daily News. She was a creative entrepreneur for 13 years and founded her own hospice photography volunteer program, profiled by PBS. She lives in Orlando with her husband and three children.

 

Creating A Culture of Continuous Learning: Strategies For Developing Skills In Employees

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online learning

online learning

Lifelong learning is the number one skill that sets hugely successful people apart from their peers. As a combination of curiosity, tenacity, and an enterprising spirit, lifelong learners experience more career satisfaction than those who let their skills stagnate. Some individuals are more naturally inclined to being lifelong learners; however, a culture of continuous learning can be established to encourage the entire employee base to develop their skills further.

PEG staffing encourages fostering a dedication to developing employee skills as it is a major factor in growing your business and increasing engagement within the workforce.

The Benefits of Continuing Education

In nearly all occupations, there is always a risk that employees will get bored with their careers. This boredom leads to a feeling of immense dissatisfaction and a sense of purposelessness that is difficult to overcome. In the modern workforce, keeping boredom at bay through growing the skills base of employees promotes the strength of the organization. Additionally, continuous learning allows your company to perform at its peak and keep up with the competition. As your employees improve themselves, they can take on new challenges and tackle everyday tasks with increased confidence and efficiency.

Education With a Purpose

When promoting continuing education within an organization, there are two major ways to go about it. The first involves creating your own curriculum and programs to support learning. The second involves outsourcing education to facilities such as Community College and private businesses that focus on improving and developing skills and employees. Both options may be great for a company depending on the specific industry and size, so considering the costs and benefits of both would be valuable before instating any specific program.

Some general guidelines for educational programming for employees include ensuring that the learning objectives are aligned with the goals of your organization, checking that key skills will be developed, and being able to customize learning on an individual basis. Everyone learns at a different rate and with different learning styles, so being able to adapt education to the individual needs of your employees can bolster the culture of continuous learning through encouraging and inspiring them to continue growing.

Characteristics of a Lifelong Learner

Encouraging employees to develop and cultivate the characteristics of a lifelong learner can be a lifesaver as they grow and experience with the company. The main benefit of continuous education for the individual is increased employment opportunities and greater responsibilities that result in higher pay. However, hiring lifelong learners through great Staffing services such as PEG Staffing can pay off greatly for the employer as well. Ensuring new talent is instilled with the characteristics of lifelong learning, including curiosity, tenacity, self-motivation, willingness to embrace challenge, openness to constructive criticism, and proactivity can assist in establishing a strong culture of continuous learning within the workforce. However, even if certain employees may be lacking in some of these characteristics, they can be encouraged, and these skills can be improved over time through educational opportunities.

Routine Trainings

While pop-up workshops and educational experiences can be fun, most employee growth comes from regular scheduled training sessions. For newer employees, these may be scheduled on a frequent basis, such as monthly or quarterly, and as employees gain experience, yearly workshops may be appropriate. Generating excitement around training can be a great way to integrate it into the culture of your organization, and this can be done in several ways, including incentivizing training (having prizes or higher pay for training day) and highlighting the career pathway afforded to trained employees. Additionally, be sure to keep training relevant and up to date to ensure employees can make the most out of it and avoid wasting time.

Special Improvement Opportunities

For the more conscientious and ambitious employees, offering specialized workshops and seminars may be a great solution for accelerated promotion and development of skills. While having in-person resources may not always be possible for your organization, there are huge amounts of online resources ranging in affordability (some are free) that can be helpful for your organization. Encouraging your employees to become certified and accredited by national organizations can also be a great step for building the reputation of your business and providing employees with increased confidence in their skills.

Fostering Teamwork and Mentorship

A great way to foster a culture of continuous learning beyond providing educational opportunities is creating a strong professional network within your organization. More experienced employees can be a great asset in training newer hires as they have real-world experience that is directly applicable to the job at hand. Utilizing the benefits of promoting interpersonal relationships within your organization can be accomplished through reforming team-building activities, creating a mentorship program, and assigning roles within teams, encouraging collaboration over competition.

Rewards and Encouragement

It’s a fact of life that people are very reward driven, and incentives can be used to help promote the culture of continuous learning by offering rewards for the development of skills. For smaller bits of knowledge gained, incentives could include small cash prizes or employee parties, but for larger educational opportunities, promotions and raises can be offered. Employees with a greater skill base are assets to your company, so treating them with respect and appreciation is important and can greatly boost morale. Emphasizing that new hires and experienced veterans alike can work their way up the organization by educating themselves can be a great way to encourage employees to continue their professional development journey.

Final Thoughts

When a culture of continuous learning is established in an organization, employees and employers alike reap the benefits. Employees in organizations that provide educational opportunities are more likely to have increased job satisfaction, be more engaged with their careers, and seek challenge and advancement. These actions greatly benefit employers as well because more internal hiring can be completed from an already educated workforce, and productivity is increased by the development of skills. Additionally, the greatest benefit of lifelong learning is that mental stagnation is avoided in all parties, ensuring all members of the team can grow and improve collaboratively.

If you’re looking for team players who have a passion for lifelong learning, check out PEG Staffing for details on hiring your dream team.

 

5 Ways To Optimize Your Resume For AI Tools Recruiters Use

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by Jeremy Schiff, Founder and CEO of RecruitBot

New to the job market? Looking for your next gig after years at your most recent role? Or maybe you’re happy in your current position, yet you’re still open to other interesting opportunities and wouldn’t mind if a recruiter got in touch.

Here’s something you need to know: These days, there’s almost always a robotic gatekeeper standing between your resume and an actual human’s eyeballs.

First, there’s the applicant tracking system, or ATS. It’s a type of software that recruiters and organizations use to manage and streamline the screening and hiring processes. These platforms typically use machine learning and artificial intelligence to quickly scan candidates’ submissions and identify prospects who align with specific job criteria. Recruiters also dip into their ATS to review past job applicants when new roles open up within an organization.

Then, there are various kinds of digital screening and sourcing tools that outbound recruiters use to find you wherever you are online, whether that’s LinkedIn, other social media platforms, career sites like Monster and Indeed, industry-specific destinations like GitHub and Medium, or elsewhere. As the job market evolves, recruiters are leaning more heavily into outbound approaches to find candidates, rather than simply waiting for talent to come to them through a traditional application process. They often use technology-driven solutions like RecruitBot to automate this outreach and sort through the endless collection of resumes, profiles, and assorted data points across the internet (and within their internal ATS).

Whether you’re hoping to get your resume past an ATS or catch the eye of an outbound recruiter, it’s more important than ever to optimize the information you share about your skills and experience.

Here are five things to keep in mind as you refine your resume or profile:

1. Use keywords that are relevant to the job you’re applying for or want to be recruited for. When you browse through job descriptions that appeal to you, what are the skills, credentials, titles, and terms that show up over and over again? Call these out explicitly in your resume or profile so the ATS or sourcing software will understand that you’re an ideal match. Each time you apply for a different role, tailor your resume to mirror key language from the posting.

2. Keep your information up to date. Even if you’re not actively looking right now, refresh your online career profiles with keywords that capture your latest achievements, training experiences, and areas of expertise. And always, always make sure your contact details are current so recruiters can get in touch. If you are looking, refresh often; most systems prioritize candidates that have changed their data recently.  (Remember that they may reach out via social media instead of email or phone, so you’ll want to check those inboxes regularly and tweak your settings to receive alerts about new messages.)

3. Format your resume in a simple, easy-to-read manner, using a clear, professional font and font size. Fancy graphics, special formatting, and ornate text styles can confuse the sourcing systems and ATSes. If you’re applying for a job, always submit the file type specified in the posting, such as a Word document or PDF. Avoid putting critical information in headers, footers, or tables, since an ATS can miss them entirely.

4. Use organizing techniques like bullet points and chronological order to list educational achievements, professional credentials, and job history. This helps ensure that the ATS or outbound recruiting tool doesn’t inadvertently convert your neat and tidy profile into incomprehensible blocks of text.

5. Remember that it’s not just about the automated tool or ATS! If your application, resume, or profile makes it through the initial screening technology, a real person will eventually read the information you share. Focus on crafting a compelling and genuine narrative to help ensure your success when you get to that stage. Because at the end of the day, most humans appreciate good stories more than robots do.

Try out these simple tips now to increase your chances of making a meaningful connection with your next employer.

 

Jeremy Schiff is Founder and serves as CEO at RecruitBot. Jeremy began his career by earning a BS and Ph.D in Applied Machine Learning from UC Berkeley. Jeremy saw first-hand the opportunity to transform the way that recruiting works through machine learning and automation, and founded RecruitBot in 2017 to spearhead the mission to revolutionize how to find, engage, and optimize engaging top-talent.

 

Should CEOs Be Activists?

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by Amani Wells-Onyioha, operations director and partner at Sole Strategies

In today’s rapidly evolving business landscape, CEOs face a dual challenge: steering their companies towards success while also addressing pressing societal concerns. The question arises: Should CEOs embrace activism to drive change? While integrating values into business operations is crucial, it’s equally important to recognize the potential drawbacks that activism can bring and why it’s better for most businesses to focus on their core operations and employees.

Redefining CEO Activism: Beyond Performative Gestures

The face of activism has changed over the years, from leaders like Martin Luther King Jr. to Fred Hampton, to the activists who supported progress in the LGBTQ+ community, and many others. Activists had clear goals and missions in mind, and it was their sole purpose to execute and effect change. However, in recent years, CEO activism has often appeared performative rather than effective. This isn’t aligned with what consumers expect from businesses, regardless of their political ideology.

Nevertheless, running a business encompasses more than numbers. Having a clear mission and values is critical for a company’s growth, but there are lines that need to be addressed.

Balancing Values with Business Goals

Rather than focusing on activism, CEOs should prioritize protecting and valuing the lives of their employees. Regardless of the type of business you’re running, prioritizing your staff is now an expectation in 2023 and will place your company ahead of others. This not only contributes to your employees’ success and happiness but also leads to higher retention rates, benefiting your company in the long run. CEOs can start by prioritizing issues such as professional development, paid time off, sick days, maternity leave, diversity, and overall employee well-being.

However, keep in mind that each company will have a staff with individual needs, so it’s crucial to listen to them and adapt as needed. When you embed this type of culture as a natural extension of your company’s values, it can drive employee motivation, customer loyalty, and shareholder support.

Steering Clear of Performative Activism

A cautionary tale emerges when a CEO’s good intentions turn performative. In recent years, we’ve witnessed companies adopting trendy causes for the sake of optics rather than genuine commitment. CEOs who advocate for causes without meaningful action behind closed doors risk facing backlash. In a society heavily influenced by social media and reviews, “faking it ’til you make it” when aligning your business with a cause only pursued for market growth is nearly impossible. Such performative activism will ultimately harm your business because it’s more challenging to undo a tarnished reputation than to build something authentic.

The Divisive Nature of Stating Your Position

If your company aims to do more than merely maintain the company infrastructure, be aware that you might step into contentious territory. Nearly every cause, whether environmental, societal, or civil, has the potential to alienate a significant portion of your customer base, even causes you might consider harmless. This is why my personal response to the question “Should CEOs be activists?” is ‘No.’ Many companies can be successful without taking sides, focusing on supporting their staff, and setting a positive example for other businesses. In a highly polarized world, you risk not only engaging in performative activism but also upsetting your employees and losing substantial business.

The exception is if your brand has positioned and built  itself on a particular side of an issue or ideology. My own company is a political organization that exclusively works with Democrats. However, alienating Republicans doesn’t harm our business; it actually helps. By fully committing to the cause we believe in and actively advocating for our position, we cultivate stronger relationships with our clients, ultimately benefiting both our goals and theirs. Several other companies have successfully branded themselves this way and have dedicated customer bases due to their “activism.” Knowing where your company stands is essential.

Finding Your Own Stance in Business

As you determine the type of business you are or want to run, consider your product, your personal values, and whether you’re willing to potentially isolate investors, clients, and staff. If you choose to speak out on specific issues, CEOs must genuinely align their activism with their company’s values, ensuring that actions speak louder than words. Collaborating with employees and stakeholders to identify meaningful causes can promote inclusivity and garner authentic support.

CEOs have a duty to provide living wages, growth opportunities, healthcare, and a clear career path for employees. This is their most important role in contributing to social progress. While it’s important to incorporate your passions into your organization’s mission, proceeding with caution is crucial, as full-fledged activism could become messy very quickly.

 

Amani Wells-Onyioha

Amani Wells-Onyioha is a dynamic political strategist, organizer, and thought leader. She is operations director and partner at Sole Strategies, a Democratic political firm helping candidates across the country get elected.

 

 

5 Characteristics Of A Great Dental Website

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With most people looking for dental services online, having a great website for your dental practice can’t be stressed enough. A good dental site builds your practice’s online presence and gives it more credibility. Unlike traditional marketing alternatives, a properly designed dental site cost-effectively markets your dental practice, guaranteeing a high ROI. In addition, it gives your brand a more modern, professional appearance, which is key to attracting quality clientele.

A successful dental site should have the right qualities. Outlined below are five characteristics of a great dental website.

1. Good speed.

How fast your dental website loads significantly impacts its rankings on search engines and the time prospects and site users spend on the site. Website visitors expect your dental site to load fast, with statistics indicating that 53% of mobile users abandon websites that take more than three seconds to load, increasing bounce rates, which can negatively impact your practice’s growth. From an SEO perspective, slow websites impair user experience, and since it’s a priority for search engines, your site will be ranked low if it consistently loads slowly.

If you’re using a shared hosting plan, it could be the reason for your slow speed. As such, look for quality dental website hosting providers offering dedicated servers. The best hosting provider should have a large hard drive and significant bandwidth. Additionally, it should support the traffic your dental site receives and have powerful RAM. Compressing your images to reduce their sizes can also improve the site speed.

2. Premium quality content.

For a successful dental practice SEO campaign, your website should have top-quality content. It should be valuable and helpful to your dental website users. Publishing premium quality content on your dental website establishes you as a thought industry leader your website users can trust. If users and prospects find your content engaging and relevant, they will spend more time on your site and even convert into paying clients. With good-quality dental content, other authoritative sites in your industry will likely link to your website. This gives Google and other search engines a confirmation that your dental content is authoritative and informative, boosting your SEO rankings.

3. Website security.

Web security is vital to safeguarding your dental practice from cybercriminals and building client trust. If your dental website is insecure, prospects won’t feel safe interacting with your brand online. Google sends users to secure websites because they guarantee a safe browsing experience. This means an unsecure dental website won’t rank high on SERPs. A secure website:

  • Builds confidence in your dental practice: Your patients will have confidence in your practice if they’re assured of data privacy and security and that their details won’t be compromised via data breaches
  • Betters search engine rankings: Search engines give a ranking boost to dental sites that safeguard users’ information. As such, securing your dental site raises your search engine rankings
  • Secures online sales: For dental practices that sell oral care products online, providing safe e-commerce transactions is a must. If your practice requests for credit card details from its clients, the Payment Card Industry Security Standards Council needs your site to use SSL to encrypt credit card data. Ensuring a secure dental site safeguards your online sales
  • Ensures compliance with government regulations: HIPAA requires healthcare providers to implement safeguards to ascertain the integrity and security of health details shared online. Securing your dental website ensures your site is HIPAA-compliant

4. Easy navigation.

A survey found that 94% of consumers expect your website to be easily navigable. This emphasizes how important it is to ensure your website is easy to navigate as users can easily find anything they’re looking for. Your dental website’s goal is to convert leads into paying customers. To achieve this, your site visitors should enjoy navigating the site. Ensuring easy website navigation:

  • Extends visit duration: If users find your dental website easy to explore, they’ll stay longer, reducing the risk of bounce rates, which can negatively impact your practice’s SEO
  • Creates a good user experience: A good user experience makes visits to your dental website memorable for your site visitors. This boosts the likelihood of users returning to your site whenever they have relevant questions
  • Lowers bounce rates: An easy-to-navigate website experiences low bounce rates, meaning few visitors will abandon your site without exploring or taking action. High bounce rates signify an unhelpful site, which could negatively impact your SEO
  • Increases users’ responsiveness to CTAs: If your dental site has easy navigation and is helpful, users will develop a relationship with your practice by interacting with your CTAs. Tweaking your CTAs to ensure they resonate with each page’s content can boost users’ responsiveness to your CTAs. Positioning your calls-to-action as solutions and not sales can also help

5. Mobile optimization.

Most people depend on their mobile devices to look for services and information, making it paramount for your dental practice to optimize its site for mobile. This boosts the possibility of your dental website appearing high in search engine rankings, attracting more prospects to your practice. Mobile optimization makes your dental website more user-friendly and offers optimal viewing experiences across various screen sizes and devices.

When you optimize your site for local mobile searches, organic search traffic from those looking for local dental services rises. This enables prospective customers to find and get in touch with your practice. Optimizing your dental website for mobile gives you a competitive edge over other dental practices that are yet to and boosts conversion rates.

Endnote

A good dental site is vital for your practice’s online success. Consider analyzing your dental website to ensure it has all the best qualities.

 

10 Tips To Provide An Unmatched Client Experience For Global Businesses

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by Jezel Elladora, Director of Client Experience at Cyberbacker

In today’s shifting business landscape, your clients’ happiness is paramount. However, despite the effort and money companies pour into CX tools, customer satisfaction continues to decline.

To provide an experience that impacts clients, you must first establish trust and build relationships. Here are ten actionable strategies guaranteed to help global businesses offer unparalleled customer service and client experience. 

Tip #1: Make communication a top priority.

Communication builds trust, and trust is the foundation of a lasting partnership between companies and clients. You must communicate regularly with your partners. What’s more, you must communicate via the channels they prefer.

Today, global businesses can reach out with phone calls, video conferences, text messages, communication apps, and emails. Each of your clients likes some of these channels and dislikes others. To establish a personal connection with clients, know the channels they prefer, and make every effort to connect in those ways. Strong relationships and impactful customer service boil down to knowing your clients’ needs and using that information to assist them with personalized service. 

Tip #2: Ask rather than assume.

Overcommunication is a critical part of effective communication. A superior customer experience requires open channels of communication. Frequently touch base with clients to offer updates, explain next steps, and address questions and concerns.  

Do not assume clients know what to expect. You know your company’s procedures inside and out, but your clients do not. Every business structure is unique, and your job is to ensure that clients are informed each step of the way.

Overcommunicating keeps your clients informed and prevents misunderstandings. For example, if your company’s response time is two to three business days, let clients know this upfront before they waste time worrying that they have not heard from you. 

Tip #3: Make your clients feel heard.

Every client wants to feel special. In my experience, clients are satisfied if they know they are being heard, supported, and receiving the assistance they deserve.

How can global businesses make this happen for each and every client? Be available.

This availability involves letting clients know you see and hear them. You can send tokens of appreciation or customer rewards to clients when they participate in your contest or client programs. The fact that you are thinking about them and thanking them for being present greatly enhances the experience for most clients. 

Tip #4: Proactively problem-solve.

Do not simply reach out when there is a problem. Check on your clients regularly to ask if they need help or can offer feedback.

Each client is different. Some are vocal about their needs, and others keep concerns to themselves until they reach a breaking point. Proactive problem-solving is a win-win. Clients get their concerns addressed in a timely manner, and you get feedback to improve your products and services.

Tip #5: Craft personal bonds.

Because your priority is to build connections, personalize your messaging. Rather than falling back on template responses, be authentic when responding or communicating with clients.

Listen to what clients say, check every detail of their messages, then respond accordingly. If you fall back on a script or template reply, you can hardly expect your clients to share their own personal thoughts and concerns. However, if you acknowledge clients’ concerns and respond to their needs, they feel cared for and secure.

Tip #6: Know your clients and their vision.

Invest time and energy into knowing your clients. When global businesses take time to research their clients’ needs, they can adapt or expand services to better assist clients.

There is no greater experience for clients than success. In a nutshell, if you want to grow your business, find out how to help your clients grow their businesses. When your clients succeed, your company will as well. 

Tip #7: Educate continuously.

One of the most critical aspects of the client experience is ongoing education. This education can take the form of video clips, newsletters, emails, blogs, podcasts, or social media posts.

Remember, the partnership between you and your client does not stop when they subscribe to your service. A constant stream of information is critical to the partnership’s success. You are obligated to make them aware of evolving possibilities and new ways to use your product. Client education is a continuous process that never ends. 

Tip #8: Listen with purpose.

Listen to your clients’ needs, and get over your fear of feedback. Whether positive or negative, you will always find that any feedback is better than none at all.

Feedback in any form means your clients care enough to connect and share thoughts. Listen carefully to what they say, pinpoint your clients’ pain points, and take steps to improve your customer experience. 

Tip #9: Simplify your tools and systems.

Do everything you can to make your tools and systems user-friendly. When tools are difficult to understand or navigate, the client experience suffers.

Ask your clients for feedback regarding the usability of your website, tools, and systems. Often, only an outside perspective will give you an accurate picture.

Think of your business as your home, and your clients like visiting guests. A user-friendly website and tools are your curb appeal. If you make these easy to navigate, clients find the information they need. If you don’t, clients become frustrated or leave altogether. 

Tip #10: Embrace teamwork and cultivate synergy.

To offer excellent customer service, give clients the solutions they need to succeed. In other words, collaborate closely, understand their needs, and provide a service that directly targets their pain points.

Your service should offer solutions that make clients excited to partner with you. A winning service is easy to get, but hard to let go of.

Your clients expect first-rate products and services, but that’s not all. On top of that, they want an impactful client experience. Make this happen through strong relationships built on effective communication, ongoing education, personalized service, and proactive problem-solving.

 

Jezel Elladora

Jezel Elladora is the Director of Client Experience at Cyberbacker, the leading provider of virtual assistant services worldwide. In her role, Elladora consistently exceeds expectations by proactively identifying opportunities for enhancing customer satisfaction. Her experience working closely with these clients has further enhanced her customer relationship management skills and and knowledge.

 

Life Coaching: A Fulfilling Career Choice For Millennials And Gen Z

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coaching

In the 1970s, landlines and snail mail were the primary means of communication, leading to a sense of anticipation as people waited to exchange messages. Education and living costs were manageable during this period. 

Most people who worked in brick-and-mortar stores in the 1970s were more interested in stability. On the other hand, millennials and Gen Zs can communicate globally, something their counterparts from the 1970s couldn’t even imagine. 

Social media, smartphones, and the virtual world enable instant connection and information sharing, regardless of location. You can use these platforms to share your expertise and become a life coach. With technology and passion, you can help others make significant life decisions. 

Economic currents have influenced distinct realities for each generation. Nowadays, people must deal with living expenses, education loans, and market competition. Remote work and freelancing are redefining labor norms. Meanwhile, millennials and Gen Zs use digital megaphones to voice their opinions, igniting movements with hashtag revolutions. 

History shapes the future. The legacies of the past continue to guide people in communication, careers, culture, work, and politics. Millennials and Gen Zs can empower future generations by sharing their experiences and life lessons. 

Here are some reasons why life coaching is a fulfilling career for millennials and Gen Zs:

Purposeful Impact.

Life coaching can be an excellent employment option for millennials and Gen Zs because it allows them to make a meaningful difference in people’s lives. Life coaching could be an ideal way for these generations to change the world for the better.

Millennials and Gen Zs profoundly attach themselves to their sense of purpose and frequently pursue careers that allow them to make a tangible difference. Life coaching can allow them to assist and support clients on their personal and professional paths. 

Life coaches provide significant insights to help individuals overcome problems. They can use coaching techniques, active listening, and empathic understanding to guide people in achieving their goals. 

For instance, a millennial life counselor can help clients with career choices by tailoring solutions to their strengths, interests, and values. They can witness the client’s growth, giving them a sense of purpose and satisfaction.

Flexibility And Autonomy.

When choosing a path, millennials and Gen Zs prioritize flexibility and autonomy. These generations value work-life balance and the capacity to incorporate their unique interests into their professional lives. Life coaching fits accordingly with these principles because of its flexibility. 

Life coaches can design their work schedules. They can also work from various locations, like home offices or co-working spaces. This flexibility allows them to create a positive atmosphere that boosts their productivity and well-being. As virtual communication tools continue to evolve, coaches can conduct sessions remotely and connect with clients worldwide.

Millennials and Gen Zs can use this flexibility to pursue their interests while coaching. They could set aside time for hobbies, freelancing work, or volunteering for social causes. Aside from happiness, work-life balance improves their capacity to serve clients. They can use their experiences and viewpoints to enhance their coaching strategies.

Continuous Learning And Growth.

Millennials and Gen Zs are passionate about learning and personal improvement. They’re eager to gain new skills, broaden their knowledge, and adapt to an ever-changing world. Life coaching fits well with these traits because it involves getting better and learning new things.

Life coaches keep learning about the latest developments in psychology, human behavior, and ways to help people improve themselves. They take classes and go to conferences to improve the way they teach. This commitment to growth makes them better teachers.

Millennials and Gen Zs may set aside time each month to participate in online communities, try out new coaching techniques, and read works about psychology. This thirst for knowledge will keep them at the top of their field and help them advance personally.

Technological Integration.

Millennials and Gen Zs grew up in a digitally connected environment. They use technology comfortably in all aspects of their lives, including employment. Life coaching uses digital tools and platforms, matching how millennials and Gen Zs like to use technology.

Life coaches can reach a larger audience through online coaching sessions, webinars, and social media platforms. Millennials and Gen Zs comfortable using digital communication tools may find these methods convenient and effective for building true client relationships.

For instance, a Gen Z life coach can use social media platforms, like Instagram, TikTok, or LinkedIn, to gain publicity. They can share bite-sized coaching ideas, hold live Q&A sessions, and build a personal development network. These platforms allow them to engage with consumers, colleagues, and a worldwide audience, improving their impact.

Fulfillment Through Empowerment.

One of the distinguishing characteristics of millennials and Gen Zs is their desire to contribute to the well-being of others and make a positive impact on society. This drive aligns with life coaching’s purpose of helping people achieve their goals and live satisfying lives. 

Millennials and Gen Z can start by coaching about stress management and well-being. They can help clients build resilience and manage stress using personalized approaches and tools. 

Conclusion.

Life coaches observe transformations as they help clients overcome obstacles and uncover their skills and passions. The realization that they’re actively helping others succeed makes life coaching rewarding.

Millennials and Gen Zs can discover an excellent opportunity in life coaching. The desire to make a meaningful impact matches these generations’ beliefs and objectives. Life coaching can help millennials and Gen Zs achieve fulfillment while following their passions and goals.

 

Software Outsourcing Services: A Quick Guide

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Software outsourcing has grown to become a significant facet of the modern tech-centric world. Companies across the globe are increasingly turning to this approach to meet their evolving needs.

In this article, we will delve into the intricacies of software outsourcing services, highlighting the primary reasons businesses opt for this model, with a particular focus on the advantages of outsourcing to Asia. We’ll also walk you through the different aspects of the process, providing you with a concise overview and actionable insights.

Why Outsource?

Understanding why companies turn to outsourcing is essential. Here, we’ll explore the financial benefits, the opportunities to access specialized expertise, and the flexibility that outsourcing offers.

Cost Savings.

Opting for a software outsourcing company can lead to substantial cost savings for businesses. The primary reason behind this is the ability to tap into talent from regions where the operational costs might be lower than in your home country.

These savings extend to areas such as wages, infrastructure, and administrative costs. By working with a software outsourcing company, you can leverage these cost benefits without compromising on quality.

Expertise.

Accessing specialized skills is another compelling reason to consider software outsourcing. Many software development outsourcing companies boast a range of experts in various technologies and domains. Through outsourcing software development services, businesses can leverage this expertise without the need to hire full-time specialized staff. This opens doors to innovation and quality that may otherwise be out of reach.

Scalability.

The modern business landscape is dynamic, and having the ability to scale operations up or down according to market demand is essential. Software outsourcing services offer the flexibility to quickly adjust to changing needs. Whether you need to ramp up for a significant project or scale down in slower periods, the method provides the agility required to adapt swiftly and efficiently.

Outsourcing to Asia

Asia has become a hub for software outsourcing, attracting businesses with its competitive prices, skilled professionals, and unique time zone advantages. Let’s dive into the specific benefits of this region.

Competitive Pricing.

Asia has prominently emerged as a leading hub for global outsourcing, predominantly due to its compelling competitive pricing model. The region boasts the ability to offer services at a fraction of the price, all while maintaining the same, if not better, level of quality. This makes it an unbeatable value proposition for diverse businesses.

For budding startups that are laser-focused on budget management or well-established firms looking to streamline their expenditure, Asia’s software outsourcing services stand out as an optimal solution. The region has perfected the art of balancing cost and quality, making it the go-to choice for many.

Talent Pool.

One cannot discuss outsourcing in Asia without mentioning its enormous and ever-growing talent pool. The region is home to a myriad of professionals, highly skilled in a wide array of technological domains. This vast reservoir of expertise has propelled Asian countries to the forefront of software outsourcing destinations.

Organizations worldwide are attracted to the sheer breadth and depth of skills available here. Whether a company is seeking expertise in emerging tech trends or more traditional software solutions, Asia’s talent pool is well-equipped to deliver. The region’s capability to offer such a wide array of diverse and top-notch expertise has positioned it as a highly sought-after outsourcing destination.

Time Zone Flexibility.

Applying this method of delegation of non-core tasks to Asia brings with it an intriguing advantage often not immediately considered by many: time zone flexibility. At first glance, collaborating across multiple time zones might appear as a challenge. However, in the realm of software development, it translates to a unique opportunity for uninterrupted productivity.

When the local team signs off for the day, their counterparts in Asia are primed to take over, ensuring that work never stops. This 24-hour development cycle not only amplifies productivity but can also drastically shorten the time-to-market for products. Such seamless operations enhance efficiency and allow businesses to maintain a competitive edge.

Navigating the Process

The process of outsourcing can be complex. From choosing the right vendor to understanding contracts and ensuring smooth communication, this section will guide you through the essential steps to establish a successful outsourcing relationship.

  • Vendor Selection – Choosing the right vendor is a critical step in the software outsourcing journey. This selection goes beyond simply finding the lowest cost; it involves assessing the alignment with business goals, evaluating the vendor’s expertise, checking references, and ensuring a cultural fit. Careful consideration in this stage can set the foundation for a successful partnership.
  • Contracts – Understanding the contractual agreements when dealing with software development outsourcing companies is vital. These contracts cover a wide range of elements, including scope, timelines, payment terms, and confidentiality. Ensuring clarity and mutual understanding in these agreements is crucial to avoiding misunderstandings and conflicts down the line.
  • Communication – Clear and consistent communication is the backbone of any successful outsourcing partnership. Establishing seamless channels of communication with your software outsourcing company will ensure that everyone is on the same page. Regular updates, clear documentation, and open dialogue can foster a collaborative environment, ultimately leading to a more successful project.
  • Research and Due Diligence – Thorough research and due diligence before entering into an outsourcing partnership can save a lot of trouble later on. This involves evaluating the potential risks, understanding the market, and considering the legal aspects of outsourcing software development services. A well-informed decision will always stand you in good stead.

Software outsourcing is an increasingly relevant concept in today’s technology-driven world. It offers numerous benefits, including cost savings, access to expertise, scalability, and strategic advantages, particularly when outsourcing to Asia.

The process of software outsourcing involves various aspects that need careful consideration, from selecting the right vendor to understanding contractual agreements and ensuring seamless communication channels. Thorough research and due diligence are paramount to a successful outsourcing partnership.

While there are significant benefits to be gained from software outsourcing, it is essential for businesses to weigh the pros and cons. With the right strategy and partner, companies can optimize operations, drive innovation, and excel in today’s competitive market. The potential rewards are substantial, but they come with a need for careful planning and thoughtful execution.

 

How To Create Emails That Engage And Convert: A Comprehensive Guide 

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by Kevin George, head of marketing at Email Uplers

Ever sent an email hoping it’ll do more than just vanish into the digital abyss? Well, get ready to level up your email game! It’s time to move beyond mere information-sharing and step into the realm of captivating and converting. 

You see, the magic lies in crafting effective email campaigns that convert – interactive emails that don’t just talk but actually make things happen. So, if you’re ready to see those conversions skyrocket, you’re in for a treat! 

Understanding the Relationship Between Engagement and Conversion 

Hold onto your hats, email adventurers, because we’re about to uncover the secret sauce that fuels conversions – it’s all about Understanding the Relationship Between Engagement and Conversion. Imagine engagement as the handshake that says, “Hey, I’m interested.” When your audience is engaged, they’re not just idle bystanders; they’re potential action-takers.

From opening your emails to clicking those tempting links, engagement is the spark that ignites conversions. And guess what? The numbers back it up. Studies show that higher engagement levels lead to juicier conversion rates. Ready to turn that spark into a fire? Let’s dive in! 

Crafting Engaging Email Content 

Today’s expedition takes us deep into the heart of crafting emails that captivate, resonate, and compel action. Imagine your email as a treasure map and the content within it as the secret clues that guide your readers to the hidden treasure – their next step.

The journey begins with the Compelling Subject Lines, your ticket to the adventure. These one-liners are the gatekeepers to your email’s wonders. A subject line that shines with curiosity or offers a promise of value is like a key that unlocks curiosity and encourages clicks. But the journey doesn’t end there; now it’s time to enchant with visuals. 

1. Visual Appeal.

Hello, visual storytellers! Let’s dive into the magical world of Visual Appeal, where images, graphics, and videos come together to dance with your words. Imagine your email as a canvas, and every visual element is a brushstroke of engagement. Incorporating high-quality images and captivating graphics isn’t just about making your email look good – it’s about stirring emotions and igniting curiosity.

Imagine using a stunning image to showcase your product’s charm or a playful video to demonstrate its magic. Visuals, when strategically used, complement your content and add depth to your storytelling. Are you ready to weave visual enchantment? 

2. Engaging Copy.

Your email’s copy is like a persuasive spell, enchanting your audience with every word. Imagine crafting content that speaks directly to your readers’ hearts, addressing their pain points and offering solutions as if you’re whispering the answers they seek. Structuring your content with headings, bullet points, and short paragraphs is like creating signposts along the way, guiding your readers seamlessly. Each element is a stepping stone that leads them to the grand finale – your Call to Action (CTA). With the art of engaging copy, you’re not just communicating; you’re forging connections that compel action. So, wield your words wisely, and let the enchantment begin. 

Source

Optimizing for Conversion 

Greetings, conversion crusaders! We’re diving into the realm of Optimizing for Conversion, where the magic happens – turning intrigued readers into enthusiastic customers. The journey begins with a wise guide called the Call to Action (CTA). 

Imagine your email as a crossroads and the CTA as the signpost that points the way to the treasure trove. These are no ordinary signs; they’re clear and compelling, designed to stir action. Every click on a CTA is a step taken closer to a goal. The secret lies in crafting CTAs that are actionable and benefit-oriented. Instead of merely saying, “Click here,” imagine offering the gift of “Unlock Exclusive Savings” or “Get Your Free Guide Now.” People love interactive emails. These CTAs whisper promises of value, inviting readers to embrace the adventure. 

1. Creating Conversion-Centric Landing Pages. 

Think of your email as an attractive invitation and the landing page as the venue where the magic happens. A well-designed landing page is more than just a backdrop; it’s an extension of the email’s promise. Imagine the email as a trailer and the landing page as the full experience. The harmony between the email’s message and the landing page’s content is the secret sauce. It’s about making sure that when your readers arrive at the destination, everything feels familiar, relevant, and exciting. Design your landing pages with the user experience in mind, keeping simplicity and ease of navigation at the forefront. It’s here that the journey culminates, and conversions become the crown jewels.

2. Social Proof and Testimonials.

Our journey now leads us to the realm of Social Proof and Testimonials, where trust and credibility reign supreme. Imagine your email as a storybook and each customer testimonial as a glowing review from a cherished character. Social proof is the powerful enchantment that transforms hesitant readers into confident decision-makers. It’s about showcasing the experiences of others who have ventured before them. Incorporating customer testimonials, reviews, and success stories is like weaving a tapestry of trust that your audience can step into. 

Think of it as inviting them to join a community of satisfied adventurers. Picture emails that shine with real-life stories of triumph, emails that bring your brand’s promise to life through the words of those who’ve already experienced it. With social proof, your emails become more than just messages; they become a testament to the magic you offer. 

Segmentation and Personalization for Engagement and Conversion 

Imagine your email list as a bustling marketplace, with each visitor having distinct preferences and interests. Segmentation is your superpower, allowing you to group similar individuals for a more personalized experience. It’s like having different shops in the marketplace, each catering to a specific taste. 

By segmenting based on demographics, behaviors, and preferences, you’re offering tailored content that resonates deeply. Now, imagine personalization as a custom-fit outfit meticulously designed for each recipient. Personalized content speaks directly to individuals, addressing their needs and desires. It’s about creating a connection that goes beyond generic messages. 

Picture the joy of opening an email and feeling like it was crafted just for you. The result? Engagement soars! And where engagement flourishes, conversions follow suit. Personalization is the secret ingredient that transforms your emails from mere words into meaningful conversations, ultimately leading to higher conversion rates. It’s about understanding your audience on a personal level and using that knowledge to craft offers that feel like a gift just for them. 

Conclusion 

As our email marketing journey comes to an end, let’s recap the pearls of wisdom we’ve uncovered. Crafting emails that engage and convert is like concocting a spell that captivates and entices. It’s the perfect blend of captivating subject lines, visually appealing content, compelling CTAs, and conversion-centric landing pages. Remember, the key lies in aligning engaging content with conversion-focused tactics. It’s a harmonious dance where engagement ignites curiosity, and conversion brings the grand finale. 

So, as you embark on your email marketing adventures, keep these strategies close to your heart. Picture each email as an invitation to a magical world where your readers feel understood and valued. Embrace the journey of continuous refinement, where each trial and triumph brings you closer to email campaigns that don’t just talk but inspire action. Armed with these insights, go forth and conquer your email marketing realm with emails that engage, convert, and leave a lasting impression. Happy email crafting! 

 

Kevin George is the head of marketing at Email Uplers, which specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his email marketing blog.

 

How Artificial Intelligence Can Help Your Business

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Artificial intelligence is increasingly making inroads into different areas of our lives. Many of the current and proposed uses for artificial intelligence are things that only a short time ago would have sounded right at home in speculative science fiction. As more and more of these seemingly magical uses of artificial intelligence come to be realized, there is also an increasing awareness developing of just how much we can achieve with truly intelligent machines and pieces of software.

The world of business is, in many ways, rooted in math and the ways that we respond to data. For some time now computers have allowed us to perform breathtakingly complex mathematical operations in just fractions of a second. The problem is that, currently, we have to tell our computers exactly what we want them to do with our data and for the most part the software we use is only capable of following instructions. Truly intelligent applications will not only be able to identify the best ways of interpreting data, they will be able to identify why certain methods are better than others. They will gradually become more sophisticated in their ability to interpret and appropriately analyze data.

Until our artificial intelligence is that good, though, there are still numerous roles that our current AIs are capable of performing that can be a real boon to any business.

Troubleshooting.

Perhaps the main use of AI within the context of businesses is currently as a means of improving technical support and troubleshooting. A fairly basic artificial intelligence can take a query from a user, for example ‘When I try to open the app I receive error message 0012 H’. By looking for keywords in the query and then analyzing surrounding words and phrases in order to give the query context, a bot with even a basic degree of artificial intelligence can search through its database and return the most suitable piece of advice. With more sophisticated AI algorithms this same bot could create its own database of user issues and identify patterns within the data that could identify new issues and even the connection between disparate issues, where such connections exist.

Advanced artificial intelligence systems, like those from Industrial Vision Systems, allow for smart factory production and workplace automation with traceable real-time data and analytics.

Social Media.

Although many business owners currently hire virtual assistants to curate content for a business’s social media profiles, it is likely that this is also something an AI bot will be able to do in the future. By analyzing the number of ‘likes’ and ‘shares’ different posts receive, an AI program can begin to understand exactly what kind of updates are of the most interest and which will generate the most publicity by being shared.

Stock Management.

Not long ago, effectively managing a business’s inventory required frequent manual examinations and recording of stock levels. This process was time consuming as well as potentially inaccurate due to human error. Most businesses now employ some kind of AI to automatically order stock when levels are low. Now that most shops run items through an electronic till as part of each sale, it is much easier to keep accurate stock levels. The potential for AI in this arena is huge; from identifying buying trends that can be used to efficiently merchandise stock, to understanding and identifying patterns in when certain stock sells. Information of this kind can be very effectively deployed by a savvy manager.

The role of AI in our lives is always growing and within the next decade it seems likely that AI and virtual assistants will be making significant contributions to the world of business.

Can Crypto Change The Future Of Money?

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by Howard Yaruss

In the last decade, cryptocurrencies burst onto the scene, creating over $2 trillion of value. Even by today’s inflated standards, that is a lot of money, making a small number of early purchasers rich and a massive number of non-purchasers wonder if they were missing out on the chance to be become rich.

Much of the hype focuses on their potential to become the latest version of something enormously important to virtually everyone: money. Although money has taken various forms over time, it has always served as what economists would call a “medium of exchange” and what non-economists would simply call something that can be used to buy whatever is for sale. For most of human history, money was gold and other precious commodities. Around the time the printing press was invented, people started switching to a new and improved money: paper currency issued by private bankers and backed by precious metals. In the 20th Century, governments took over the business of creating money and, conveniently, gave up on backing it with precious metals or anything else for that matter — they simply started creating it out of thin air.

In the last few years, the government’s monopoly on money has begun to look a bit less certain. Will cryptocurrency or some other type of new alternative currency start to compete with the dollar by becoming widely accepted as money? Is a new form of money emerging?

Before considering where we are headed, we have to strip away all of the hype and focus on precisely what alternative currencies are. They all have two distinguishing features: They are virtual currencies, meaning that they exist only electronically (not physically like printed currency or metal coins) and, most importantly, they are issued by someone other than the government.

The obvious first question is: Who is issuing these alternative currencies? In most cases, it’s not possible to tell, since the issuer can be literally anyone with some tech savvy or several hundred dollars to pay to one of the many web services that will help them set up a currency. The issuer may even be a New York Times journalist, such as David Segal who created his own cryptocurrency (which provided him with journalistic dividends, if not financial ones). The murkiness of who is responsible for most of these alternative currencies is true even for Bitcoin, the largest alternative currency by far, whose founder is still not fully clear.

Nevertheless, cryptocurrencies, like Bitcoin, have emerged as the leading alternative currencies. Cryptocurrencies are named after the sophisticated encryption algorithms they employ to make them secure and hard to counterfeit. Late in 2021, there were a total of over $2.22 trillion worth of cryptocurrencies in circulation, up from zero in 2009. Remarkably, the total value of cryptocurrencies was essentially the same as the total value of all U.S. currency in circulation (approximately $2.21 trillion) at that time. Since then, the value of cryptocurrencies has crashed, with slightly less than $1 trillion now in circulation.

Almost every discussion of cryptocurrencies goes into the block chain technology on which they are based, their encryption techniques, the virtual “wallets” in which people hold them, the widely distributed electronic ledger of every transaction, the complicated methods for bringing new units of the currency into being (called “mining”) and the extraordinary amount of electricity the whole process consumes. If this were an article about technology or an article for someone looking to invest in cryptocurrencies (of which there is no shortage), those details would be relevant. Since this is an article about the future of money, understanding those details is just as relevant to our discussion as understanding how the printer gets the ink on a twenty dollar bill. As with so many concepts in business and economics, all sorts of irrelevant technical details get in the way of true understanding.

So, what is important about alternative currencies? The vast majority of them have nothing backing them and have no intrinsic value. They are just like the dollars the U.S. government creates out of thin air, except that they are issued by someone other than the government. They are just digits in cyberspace. So, why do they have any value?

The U.S. dollar has value because it’s always accepted as payment for anything for sale. You not only can use the dollar but, with rare exceptions, you must use it to purchase things for sale and pay for obligations, including your taxes. Even a recent Bitcoin conference in New York City required payment in dollars for the attendance fee.

Meanwhile, each alternative currency has a certain value for the same reason a bar of gold, a Mickey Mantle baseball card or the certified original electronic copy of a work of art (also called a non-fungible token or “NFT”) has a certain value: because the supply is limited and that is what other people are willing to pay for it. That’s really all there is to it.

That’s easy to understand intellectually, but most people have a hard time overcoming their gut sense that there must be something more to it — that there must be some underlying objective value. I remember visiting the Getty Museum in Los Angeles with my father and seeing the painting Irises by Vincent van Gogh. In 1987, a few years before the Getty acquired it, it became the most expensive painting ever sold, when a private investor bought it for approximately $54 million. My father said it was a bad “cartoonish” painting and that 54 dollars would be too high a price for it.

I thought I could prove to him that an asset is worth a certain dollar amount not because of any objective reason (like its aesthetic quality) but simply because that is what other people were willing to pay for it. So, I asked him if a $20 bill had twenty times the aesthetic quality of a $1 bill. He thought for a moment and then said, “Yes, it does to me.” The only thing this exchange wound up proving is the strong need many people have to contrive some objective basis for the value of an asset, even when clearly none exists.

We are still left with the question of why people are willing to pay truly extraordinary amounts for some alternative currencies and nothing for others (actually most others, if you look at the great number of alternative currencies that have been launched but have gone nowhere). The answer to that question would be a great subject for an article on marketing, since little difference objectively exists between most of these currencies. Maybe a person with a significant social media presence owns a great amount of a particular currency and promotes it to make themself rich(er). Maybe people enjoy the online community that has developed around some of these currencies. Maybe they like the image the currency uses, such as the cute Japanese Shiba Inu dog of Dogecoin, which started in 2013 as a joke and has reached a total valuation of well into the billions of dollars. The fact that some currencies flourish while almost identical currencies fail is a reminder that economics attempts to understand human values and behavior which, notwithstanding the claims of many economists, cannot always be reduced to the kind of objective formulas that work in the hard sciences, like chemistry and physics.

So, will these currencies all crash and burn or will some survive to become alternatives to the major currencies issued by national governments? There is absolutely no way to know for sure, but there are a few facts that might help us reach an informed opinion.

The first is that the issuers of alternative currencies are not regulated like the Fed (which controls the U.S. dollar and which is extensively regulated by our laws and monitored by Congress), nor are their activities anywhere nearly as transparent. The Fed’s leaders and the rules they are legally obligated to follow can be determined with certainty — try figuring that out for Bitcoin or for most alternative currencies and you’ll see what I mean by a lack of transparency. One of the consequences of this lack of regulation is that the issuers of these alternative currencies (whoever they may be) may get greedy and start issuing more units of their currency, diluting the value of existing units. They almost all claim they will not or cannot do this, but how would someone using the currency go about enforcing that promise, or get compensated if the issuer fails to keep it?

This is true even of so called “stable coins,” a type of cryptocurrency whose value is tied to an underlying asset that has a stable value, like the U.S. dollar. The idea is that the issuer of a stable coin holds the actual asset to which the coin is linked (the way governments used to hold precious metals to back their currencies). Therefore, the stable coin is supposed to be just a digital representation of a real asset and, thereby, have the same stable and objective value as the real asset.

Notwithstanding their name, “stable coins” may not be so stable. Try confirming who is holding what where and in what amount in connection with these currencies and their flaws will become immediately apparent. Even Tether, which is the largest stable coin and is linked to the dollar so that each “Tether token” has a value of $1, has failed to prove that it holds a number of dollars equal to the value of its outstanding currency. Furthermore, stable coins don’t guarantee that they can be redeemed or exchanged for the real assets to which they are linked and their issuers are supposedly holding.

A second important consideration regarding alternative currencies is that there may be flaws in the technology, making these currencies vulnerable to hacking, counterfeiting or a whole host of other scams. To understand the magnitude of this problem, think about how difficult and frustrating addressing an issue with your bank account can be when you call customer service. Now think about how difficult and frustrating addressing that issue would be if your “bank” were some unregulated entity that only existed in cyberspace, were not affiliated with any real live human beings, and did not even offer any customer service in the first place.

A third consideration is that the government may crack down on alternative currencies, viewing their issuance as a Ponzi scheme or a violation of the securities laws that govern selling “investments” to the public. The United States could ban alternative currencies entirely or, like China, make them more difficult to use by limiting the payment, storage and other services that may be needed in connection with them. Such prohibitions may be hard to enforce, but they have the potential to tank values.

The government could also make trading in such currencies less alluring if it came up with a way to cut through the anonymity of the alternative currency marketplace. This would seriously impair one of the more significant current uses for alternative currencies — to pay for many illegal transactions, such as satisfying ransom demands by computer hackers. It would also enable governments to collect more of the tax that is legally due on any profits traders make, much of which, as of this writing, goes unreported to the tax authorities.

Another risk to alternative currencies is the potential for central banks to issue their own digital currencies (called Central Bank Digital Currency or “CBDC”). The central banks of a few Caribbean nations have already started to issue digital versions of their nation’s currency and many others, including the Fed, are looking into doing this. CBDCs have the transparency, credibility and security that comes with official government issuance. On the other hand, CBDCs may raise privacy concerns for potential users, particularly those who use alternative currencies for illegal transactions. The key point is that if central banks embrace innovative technology and proceed with a digital version of money, alternative currencies could face a major competitive threat.

The likelihood of the government getting into the digital currency business or legally prohibiting or restricting alternative currencies is certain to increase if any of these currencies start to pose a threat to the government’s monopoly on money. This monopoly enables the government to influence the economy through monetary policy and help get us out of economic downturns. Therefore, the government is unlikely to give it up without a fight.

Alternative currencies have a long way to go before they are widely accepted as money. Nevertheless, alternative currencies may rebound from their recent slump, especially if they become easier to use and large organizations with some credibility start to issue them.

Historically, when people faced uncertainty and questioned the stability of their government, they bought gold or other tangible assets like diamonds. Some cryptocurrencies could be viewed as “digital gold” and therefore fill that role, at least to some extent. People are willing to attach multi-billion dollar valuations to currency units that are completely made up — fabricated out of thin air — by people who may not be known, who impose rules which may not be clear, and who use technology that we almost certainly do not understand.

The future of cryptocurrencies is now seriously in question. In the first six months of 2022, they dropped in value by 60%. Nevertheless, their ascent in the last several years speaks volumes about the desire to get rich quick, the fear of missing out and, somewhat ominously, the lack of confidence people have in their governments and their traditional currencies.

 

Howard Yaruss is an economist, professor, attorney, businessman, and activist who greatly enjoys explaining complex issues in a clear, interesting, and easily accessible way. He has taught a variety of courses on economics and business and currently teaches at New York University. Previously, he served as Executive Vice President and General Counsel of Radian Group, one of the largest guarantors of debt in the world.

 

How To Save Money And The Planet With Renewable Business Energy

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Are you a business owner who wants to save money and the planet at the same time? If so, you should consider switching to renewable business energy. Renewable energy comes from natural sources, such as wind, solar, hydro, and biomass, that do not run out or harm the environment. By switching to renewable business energy, you can cut your carbon emissions, lower your energy bills, and improve your reputation as a green business.

But how can you find the best deal for renewable business energy? That’s where British Business Energy can help. British Business Energy is a platform that helps businesses compare and switch to green energy suppliers in minutes. You can get a free quote online and see how much you can save by switching to renewable business energy today.

Why Renewable Business Energy Matters

Renewable business energy matters because it can make a big difference for the environment and your business. According to the International Energy Agency, fossil fuels account for about 80% of global energy supply and are the main source of greenhouse gas emissions that cause climate change. Climate change poses serious risks for human health, food security, water availability, and economic stability. By switching to renewable business energy, you can help reduce greenhouse gas emissions and mitigate the effects of climate change. Renewable energy can also improve air quality and public health by reducing air pollution from burning fossil fuels. Air pollution is responsible for millions of premature deaths and diseases worldwide every year. Renewable business energy can also benefit your business financially.

Renewable energy is often cheaper than fossil fuels because it has lower operating and maintenance costs. Renewable energy can also protect your business from price fluctuations and supply disruptions of fossil fuels. Renewable energy can also boost your brand image and customer loyalty by showing your commitment to sustainability and social responsibility.

How To Switch To Renewable Business Energy

Switching to renewable business energy is easy and convenient with British Business Energy. Here are the steps you need to follow:

  1. Compare prices: Visit britishbusinessenergy.co.uk and enter your postcode, business name, and email address. You will see a list of green energy suppliers and their prices for your area. You can filter the results by price, contract length, customer rating, and green rating.
  2. Choose a tariff: Select the tariff that suits your needs and budget. You can choose from fixed or variable tariffs, standard or premium tariffs, and 100% renewable or partially renewable tariffs. You can also see the details of each tariff, such as the fuel mix, the cancellation fee, and the terms and conditions.
  3. Contact the supplier: Once you have chosen a tariff, you can contact the supplier directly through British Business Energy’s website. You will need to provide some information about your current supplier, your meter type, your consumption, and your bank details. You will receive a confirmation email from the supplier with your new contract details.
  4. Install a smart meter: If you don’t have a smart meter already, you will need to install one to switch to renewable business energy. A smart meter is a device that measures your energy usage in real time and sends it to your supplier automatically. This way, you can pay only for what you use and avoid estimated bills. Your supplier will arrange an appointment with you to install a smart meter at your premises.

What To Look For In A Renewable Business Energy Supplier

Not all renewable business energy suppliers are created equal. You need to look for some factors that indicate the quality and reliability of a supplier. Here are some tips on what to look for in a renewable business energy supplier:

  1. Green credentials: Check if the supplier has any certifications or accreditations that prove their green credentials. For example, look for the [Green Energy UK] logo, which means that the supplier sources 100% of its electricity from renewable sources. You can also check if the supplier is a member of [The Association of Green Energy Suppliers (AGES)], which is a trade body that represents green energy suppliers in the UK.
  2. Customer service: Check if the supplier has a good reputation for customer service. You can read customer reviews on British Business Energy’s website or on other platforms, such as [Trustpilot] or [Google Reviews]. You can also contact the supplier directly and see how they respond to your queries and complaints.
  3. Contract terms: Check if the supplier offers flexible and fair contract terms. You should look for a contract that matches your consumption patterns and preferences. For example, if you want to lock in a low price for a long period of time, you should look for a fixed tariff. If you want more freedom and flexibility, you should look for a variable tariff. You should also check if there are any hidden fees or charges, such as exit fees, standing charges, or late payment fees.
  4. Reviews: Check if the supplier has any reviews from other businesses that have switched to renewable business energy with them. You can read case studies and testimonials on British Business Energy’s website or on the supplier’s website. You can also ask for references from other businesses in your sector or area that have switched to renewable business energy with the supplier.

Next Steps

Switching to renewable business energy is a smart move for your business and the planet. You can save money, reduce your carbon footprint, improve your air quality, and enhance your brand image by switching to renewable business energy. British Business Energy can help you find the best deal for renewable business energy in minutes. You can compare prices, choose a tariff, contact the supplier, and install a smart meter with ease and convenience.

 

Open Source Scheduling Software: The Future Of Business Efficiency

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Every business, big or small, grapples with the task of scheduling and coordination. From allocating resources and planning tasks to ensuring that every team member is on the same page, scheduling is a crucial yet often underappreciated aspect of business operations. Enter the transformative potential of open-source scheduling software.

In this guide, we will delve deep into its remarkable capabilities and why it’s the next big thing your business needs.

Basics of Open-Source

Open source software, often a buzzword in tech conversations, is more than just a trend. It’s a movement. Offering unparalleled flexibility, it comes with a promise of transparency and an often attractive price tag.

  • Adapt and Overcome – One significant advantage of open-source scheduling software is adaptability. Companies can tweak and modify the software, ensuring that it fits their unique needs like a glove. Unlike proprietary systems that come with a ‘what you see is what you get’ approach, open-source offers a canvas for businesses to paint their solutions.
  • Crystal Clear Operations – Transparency is another feather in the cap for open source calendaring software. With access to the source code, businesses gain an in-depth understanding of the software’s inner workings. This clarity ensures operations are transparent, and businesses can be confident that there aren’t any hidden processes.
  • Savings and Control – From a financial perspective, open-source can be a game-changer. Compare the costs of proprietary software licenses and the free or low-cost nature of open source, and the savings are evident. But it’s not just about upfront costs; open-source appointment scheduling tools offer better control over expenses in the long run.

Redefining Business Operations

Open-source calendaring software isn’t just another tool in your arsenal; it’s the weapon that can redefine your business operations.

Ease of Administration.

Administrative tasks, while essential, can be tedious. Automating these processes reduces the chances of manual errors and ensures that businesses operate smoothly. An open-source scheduler is designed to make these tasks more manageable, letting businesses focus on what they do best.

Optimal Resource Use.

Resource allocation is no longer a game of guesswork. With open source scheduling software, businesses can ensure efficient resource distribution. Whether it’s human resources or tangible assets, open-source tools provide clarity, ensuring maximum productivity.

Teamwork Made Easy.

In today’s globalized world, collaboration is the key to success. Open-source calendaring software promotes a shared workspace ethos, ensuring that regardless of where your team members are, they’re synchronized and in harmony.

Virtual Teams and Connectivity

The age of remote work has dawned, and with it, the need for tools that bridge distances. Open source appointment scheduling software is at the forefront of this change.

Digital Workplace Revolution.

The contemporary business landscape thrives within digital realms, where the convergence of technology and commerce is paramount. As the trend of remote work continues to gain traction, a profound transformation in the dynamics of workplace collaboration has emerged. The dispersion of teams across various time zones has necessitated the development of innovative tools that facilitate seamless synchronization.

Communication Uninterrupted.

In this context, the significance of uninterrupted communication cannot be overstated. The advent of open-source scheduling solutions has paved the way for a harmonious flow of interaction, effortlessly transcending geographical boundaries. These tools serve as the bridge that diminishes the impact of physical distances, ensuring that the exchange of ideas and information remains unhindered, thereby bolstering overall productivity and fostering a cohesive work environment.

Project Execution Perfected.

However, the efficacy of any business venture hinges upon the flawless execution of projects. This is where the prowess of open-source appointment scheduling truly shines. Enabling the systematic allocation of tasks, adherence to timelines, and fostering a unified sense of purpose among team members, these scheduling platforms perfect the art of project execution. With each team member seamlessly integrated into the shared objectives, businesses can navigate the complexities of the digital age with precision and finesse.

Choosing Your Open-Source Tool

The market is flooded with options, but how do you pick the right open-source calendaring software for your business?

  • Growth-Aligned Scalability – As your business grows, your tools should keep pace. Scalability is crucial. Whether you’re a startup or an established entity, ensure that the open-source scheduler you choose can evolve with you.
  • Community at its Core – A robust community often backs open-source software. This community can be a treasure trove of support, offering solutions, updates, and enhancements that can be invaluable to your business.
  • Stay Updated – In the digital age, updates are inevitable and essential. The frequency of software updates is a criterion you shouldn’t overlook. Regular updates not only introduce new features but also rectify existing issues.
  • Integration is Key – Your open source scheduling software should play well with other tools in your toolkit. Check for integration capabilities, ensuring that your scheduler can seamlessly merge with other software.
  • Safety First – In a world rife with digital threats, data security cannot be compromised. Before committing to any tool, delve into its security features, ensuring your data remains protected.

ROI and Business Growth

Efficiency and productivity are not mere buzzwords; they directly impact your bottom line.

Operational Mastery.

Operational efficiency is the lifeline of any business. With streamlined scheduling, tasks are completed faster, resources are better managed, and your business runs like a well-oiled machine.

Productivity Peaks.

When operations are efficient, productivity peaks. A well-planned schedule, backed by powerful open-source appointment scheduling, ensures that every hour counts.

Investing for Growth.

All the operational efficiency and productivity culminate in tangible business growth. The return on investment (ROI) on open-source schedulers is evident in not just financial growth but also in business expansion and reputation enhancement.

As we stand on the precipice of technological advancements, it’s clear that the future of efficient business operations is intertwined with open-source scheduling software. Embracing this change ensures that businesses are not only prepared for the future but are also equipped to shape it.

 

The Correlation Between Personal Branding & Business Success

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by Dr. Laurie Moroco, Certified Business Coach, Keynote Speaker & Corporate Trainer

Personal branding goes beyond traditional marketing strategies — it is about shaping a unique identity that resonates with the target audience, fosters trust, and sets individuals apart as thought leaders in their respective industries. Understanding the correlation between personal branding and business success is vital for entrepreneurs seeking to cultivate credibility, attract opportunities, and build a loyal customer base.

This boils down to authenticity, which leads to genuine relationships with potential employers or customers. In a world where authenticity and connection hold paramount significance, personal branding has become a linchpin for entrepreneurs looking to stand out amidst the noise and create lasting impacts.

Understanding the importance of personal branding

At the core of personal branding lies the cultivation of credibility and trust. Entrepreneurs who establish a well-defined personal brand project an image of reliability and authenticity by consistently showcasing their expertise, sharing valuable insights, and highlighting past achievements. This allows them to solidify their credibility and elevate their reputation in the market.

Beyond credibility, a compelling personal brand also acts as a magnet for opportunities and networking. As you continue to position yourself as a recognized expert in your field, doors open to partnerships, collaborations, and speaking engagements. A strong personal brand attracts invitations to industry events, conferences, and media appearances, expanding an entrepreneur’s reach and impact. 

By humanizing the individual behind the business, personal branding fosters connections with like-minded professionals, paving the way for valuable networking opportunities and beneficial collaborations that can fuel business growth. This relatability encourages trust and loyalty, as consumers are more inclined to support brands led by individuals with genuine perspectives and a commitment to delivering value.

Crafting your authentic brand identity

Crafting an authentic brand identity is the foundation of personal branding, enabling entrepreneurs to establish a unique and compelling presence in the market. This process involves delving into one’s personal history and experiences to uncover the defining moments that shape their journey. By integrating these authentic elements into their brand story, entrepreneurs create a captivating narrative that resonates with their target audience.

For example, Casey Neistat, one of the most famous YouTubers, has been developing his brand since the early 2000s and was one of the first adopters of YouTube for vlogging. His brand is simple: “Rebel against all conventions and do what you can’t.” Because of his intelligent and different approach to filming, he’s been invited to countless conferences, has been asked to review hundreds of products (mostly related to videography or technology), and has successfully started several small businesses. More importantly, his brand is unabashedly him, so sticking to it (like how his website simply redirects you to other forms of social media) is easy. 

Embracing vulnerability and authenticity is a powerful way to connect with the audience on a human level. Today’s consumer wants that vulnerability to cut through the noise of being sold to. Share your successes as well as your setbacks, and create a sense of relatability and transparency. This authenticity fosters trust and admiration from their audience, as people appreciate genuine individuals who showcase their growth journey.

It’s also important to showcase your expertise and skill set. A successful brand identity balances selling their intellectual value, while also staying authentic and vulnerable. Entrepreneurs should ensure that their brand story reflects their genuine selves, without creating a stark separation between their personal and professional lives. By integrating both aspects, you can create a cohesive narrative that resonates deeply with your audience.

Building an engaging online presence

Social media platforms serve as dynamic and accessible tools for personal branding. Entrepreneurs should strategically select platforms that align with their target audience and industry. By curating content that reflects their brand identity and resonates with their followers, they can cultivate a devoted community around their personal brand. Engaging consistently and authentically with their audience, responding to comments, and sharing valuable insights will solidify their position as a trustworthy thought leader.

Moreover, a professional website acts as the digital hub of your personal brand. It should showcase the brand identity, values, expertise, and achievements in a visually appealing and user-friendly manner. With a compelling “About Me” page that shares your unique story and a portfolio highlighting successful projects and collaborations, you can leave a lasting impression on visitors. Providing contact information and social media links simplifies the process for potential partners, clients, or investors to reach out and connect.

There are many other ways to create and maintain an online presence (like blogging, vlogging, or publishing articles in reputable outlets), but what’s important to remember is that — no matter what kind of online content you publish — it must be true to you and reflect the brand you are creating.

Cultivating thought leadership

Thought leadership begins with the creation of compelling and valuable content. Entrepreneurs should focus on producing high-quality articles, blog posts, whitepapers, or research papers that address pertinent industry challenges, trends, and emerging topics. By offering well-researched and data-driven content, thought leaders earn the trust and admiration of their audience. 

Regularly sharing thought-provoking content through blogs or guest posts on reputable platforms showcases their expertise and dedication to driving positive change in their field. Or even public speaking, even if it’s for some events, can garner more opportunities. 

For example, Tony Robbins, whether you hate him or love him, has done an excellent job at positioning himself as a thought leader in financial self-help. He’s also a good example of adjusting his brand — rebranding — to fit the needs of the audience. Instead of being the loud, boisterous man from the 90s, he’s now significantly more subdued and vulnerable. 

In a world where personal connections and authenticity resonate with consumers and professionals alike, personal branding emerges as a cornerstone of success. As entrepreneurs continue to cultivate their authentic brand identities and leverage them for growth, they solidify their positions as trusted authorities, leaving a profound impact on their industries and achieving sustainable business success. With dedication, strategic vision, and a commitment to continuous improvement, entrepreneurs can embark on a journey of personal branding that propels them toward prosperity in the digital era and beyond.

Laurie MorocoDr. Laurie Moroco has always been an advocate of competent and effective communication, which she believes equips people with tools for successful personal and professional relationships. Currently serving as an Assistant Dean of Instruction at a prominent college in Colorado, Dr. Moroco continues to make a significant impact as a professor, certified master, business strategist, and corporate leadership trainer.

 

6 Key Elements Of A Chronological Resume Format

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resume

A well-crafted resume is your passport to the professional world, a ticket that opens doors to career opportunities. Among the various resume formats, the chronological resume stands as a classic choice, presenting your work history in a clear and coherent timeline. In this post, we’ll delve into the key elements that constitute an effective chronological resume.

Whether you’re a seasoned professional or just starting, understanding these elements will help you create a resume that highlights your strengths and accomplishments.

1. Header and Contact Information.

The journey of a thousand miles begins with a single step, and so does your resume. At the very top, place your header, which includes your full name, professional title, phone number, email address, and optionally, a link to your LinkedIn profile. Make sure this information is accurate and up-to-date. Your header is the gateway to your resume; it’s crucial to make a strong first impression.

2. Professional Summary.

Right after your contact information, provide a concise professional summary. This is your elevator pitch—a brief paragraph that encapsulates your career goals, skills, and key achievements. Tailor this summary to the job you’re applying for, highlighting how your experience aligns with the role’s requirements. It’s the best resume format to quickly grab the hiring manager’s attention.

3. Work Experience.

The heart of a chronological resume lies in the detailed account of your work experience. List your previous jobs in reverse chronological order — starting with your most recent position and working backwards. For each job, include the following details:

  • Job Title: Clearly state your job title.
  • Company: Mention the name of the company you worked for.
  • Dates: Include the start and end dates of your employment.
  • Responsibilities: Outline your main duties and responsibilities in bullet points. Focus on quantifiable achievements and use action verbs to emphasize your contributions.
  • Achievements: Highlight significant accomplishments, awards, or recognition you received during your tenure.

By presenting your work history this way, you provide a clear narrative of your professional growth over time.

4. Education.

After your work experience, detail your educational background. Include the name of the institution, degree earned, major, graduation date, and any relevant honours or distinctions. If you’re a recent graduate or if your education is highly relevant to the position you’re seeking, you can place this section before the work experience.

5. Skills.

Incorporate a dedicated section to showcase your skills. Split them into two categories: hard skills (technical abilities) and soft skills (personal qualities). Mention skills that are relevant to the job description, as they act as keywords that catch the hiring manager’s eye. This is your opportunity to highlight your proficiency and show how you can add value to the company.

6. Additional Sections.

Depending on your background and the job you’re targeting, consider adding relevant sections to your resume. These might include:

  • Certifications: List any industry-specific certifications you hold.
  • Volunteer Work: If you have volunteered for organizations or causes, this can showcase your character and values.
  • Projects: Particularly important for creative or technical roles, this section lets you highlight projects that demonstrate your skills.
  • Languages: If you’re multilingual, mention your language proficiency.
  • Publications: For those in academia or research, this is where you can showcase published work.

In the world of resumes, the chronological format is a classic for a reason — it presents your career journey in a logical and easy-to-follow manner. By including a strong header, a compelling professional summary, comprehensive work experience, educational background, skills, and any additional sections, you create a resume that speaks volumes about your capabilities. 

Remember, your resume reflects your professional identity. Use the key elements discussed here to craft a powerful resume that opens doors to your desired career path. The best resume template is one that effectively showcases your strengths and potential, making a lasting impression on hiring managers. Your journey starts with a well-structured chronological resume — take that first step with confidence.

 

Link Building Impact on Search Engine Rankings

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It is useful to acquire inbound links from other websites so business entities can achieve higher visibility on organic rankings and increase their bottom line. 

Yet, numerous dynamics dictate how this SEO function impacts eventual search engine results. 

According to a prominent Baltimore SEO company, it is essential to acquire quality links from reputable sources related to your topic or industry, as weaker, unrelated websites can be less influential and may pull down your rankings. 

To ensure an optimal outcome for a link building campaign, it must be approached with care and consideration – starting with understanding the timeline through which most strategies will actually pay off.

Short-Term Effects of Link Building

Immediate Traffic and Visibility Boost.

An increase and improvement in backlinks result in a substantial traffic boost and improved organic rankings. Although it may take some time for this to show up on SERPs, improved visibility is noticed right away after gaining new backlinks. 

Higher domain authority enables articles to leapfrog ranking competitors with content of similar niche and relevance, accepting more website visitors. 

The results will depend partly upon the widespread popularity of the link referred to, which may contribute further towards improvising traffic boost while supporting the long-term enhancement of SEO strategies.

Initial Crawling and Indexing by Search Engines.

After submitting backlinks, it usually takes some time to figure out if they’ve been properly crawled by Google and the other major search engines. Once indexed, the impact of backlinks on SEO begins to be felt since it creates an opportunity for traffic generation. 

This happens when relevant sites access your links allowing you to gradually build up higher/ better rankings in organic search results, which can eventually convert into visitors and customers over time. 

Long-Term Impact on Rankings 

Google’s Algorithm Updates and Their Implications.

Google has released hundreds of algorithm updates over the last two decades aimed at improving accuracy, relevance, and trust regarding organic search results. 

These updates have a potential impact on earned backlinks, as well as rankings, by rewarding websites that actively create valuable content as opposed to manipulative link-building tactics employed towards SEO gain. 

As a result, it is important for businesses engaged in link building activities to keep up with the latest actions taken by Google to stay aligned with algorithms governing successful search engine optimization.

Gradual Improvement in Organic Rankings.

Link building takes time to show up in search engine rankings, and the rate of improvement can vary depending on several factors. Once enough quality backlinks are established, ranking gains should follow in a gradual fashion. 

Website owners should expect longer-term growth driven by an increased number of relevant links rather than immediate dramatic effects. Ranking algorithms continue to grow more sophisticated over time, counting relevance and diversity and establishing overall website authority as a key driver for organic visibility improvements.

Building Authority and Trust over Time.

Building authority and trust is an incredibly important part of both long-term SEO success and establishing a sustainable competitive edge. 

Over time, consistently providing high-quality content, evenly building backlinks from relevant sites, engaging in outreach to target online communities through guest posts or media coverage, as well as keeping your current followers engaged will all help to bolster the standing of your site in terms of authority with search engine algorithms.

All these steps together over months or even years will build trust among those who you engage with regularly, further encouraging mentions on other websites while organic traffic continues to accumulate.

Consistent Organic Traffic Growth.

Consistent organic traffic growth is a major advantage of effective link building strategies. Over time, the progress made in search engine rankings due to backlinks will increase website visibility and attract more visitors on a regular basis.

Monitoring performance data and analytics helps to tell how far the optimization efforts have come in terms of ROI so that tactics can be adjusted accordingly for further improvement if needed.

Additionally, as your site builds more authority from reputable links, slowly but surely, it will establish itself as an industry leader – providing sustained long-term benefits, even with algorithm changes occurring periodically.

Sustainable Rankings Resilient to Algorithm Changes.

Sustainable rankings are long-term outcomes of well-executed link building strategies that will remain resilient in the face of algorithm updates. 

Achieving and maintaining such positions requires several months, if not years, of continuous work with factors taken into consideration. Such factors include domain authority, relevance of source material, placement context, and naturally delegated authoritative links instead of manufactured ones. 

Such organic activity earns trust with search engine algorithms over time, leading to reliably steady organic traffic. 

Strategies to Expedite Link Building Impact 

High-Quality Content Creation. 

High-Quality Content Creation is one of the most important and effective strategies for expediting the link building impact. Creating content that offers valuable, authoritative information helps build trust with audiences, creating natural backlinks. 

Quality content should also be engaging, shareable, and SEO-optimized to maximize its reach. Use powerful visuals to give insights into complex topics or have interactive elements like quizzes or widgets that appeal to readers and create fresh interactions online.

Outreach and Relationship Building.

Outreach and relationship building are key elements in our link building strategy. By connecting with relevant websites within the industry, we initiate conversations that lead to mutually beneficial link exchange opportunities. Promoting a client’s website URL on another website provides online exposure and increased visibility to search engine crawlers. 

It also develops business partnerships that could be crucial in generating leads down the line or when it comes time to launch new campaigns. 

Developing relationships goes beyond just exchanging links and keeps these relationships developing for further benefits in the future.

Leveraging Social Media and Influencers.

Leveraging social media and influencers is an effective way to increase the reach of a link building campaign. Social campaigns provide opportunities to build relationships with potential links from networks that have high levels of trust. 

Influencer marketing enables businesses to connect with relevant audiences and instantaneously boost the credibility, engagement, and reach of their campaign by gaining access to their trusted relationships built and developed over time. 

Conclusion

Link building is an ongoing process that requires effort, resources, and patience to bear fruit. To ensure short-term impacts and long-term impacts, a balanced approach stressing quality content creation coupled with strategic outreach still remains the sought-after goal for all SEO professionals.

 

Leveraging Technology To Grow Your SMB

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by Eric Yu, SVP & GM, Commercial Product Center & SMB Segment, Intelligent Devices Group, Lenovo

As the next iteration of hybrid work continues to take shape, technology will play a pivotal role in creating efficiencies and opportunities that transform work environments for small businesses. Good leaders are constantly re-evaluating their technology needs for a reimagined workplace. In new work environments and marketplaces driven by millennials and Gen Z, business leaders should focus on key components such as accessibility, affordability and user-friendly technology to support growth and overall business continuity.

Whether your business is run from home, in a traditional brick-and-mortar establishment or managed from the road, having the right technology will influence your success. In order to help small to medium-sized businesses (SMBs) flourish, Lenovo launched the Evolve Small initiative to provide financial aid, mentorship resources and community support to minority and women-owned small businesses. To learn more about the technology impacting their business, fueling their workflows and driving results, I connected with small business founders from: Bottoms Up Bagels, Fit4Dance and Fit Body by Ashley.

Here are some key takeaways our customers shared to help other SMBs:

Utilize technology to give your business a competitive edge.

“Adopting and leveraging the right technologies gives us a competitive edge in today’s fast-paced and digitally driven business landscape,” said Laci Chisholm, founder of Fit4Dance. “Technology also facilitates seamless communication and collaboration among our team members, even if we are geographically dispersed. Tools like video conferencing, project management software, and team messaging apps ensure efficient communication, boosting productivity and teamwork.”

The right technology can enable businesses to streamline communication and successfully enhance digital marketing efforts to reach a broader audience of potential customers. According to a recent study, 71% of SMBs use social media to market themselves. Leveraging technology to connect and communicate with key internal stakeholders can truly enhance the overall customer experience and provide the competitive edge to break through a crowded industry.

Strike a healthy balance between cost-efficiency and quality.

“You can’t improve what you don’t measure,” said Bottom Up Bagels founders Michelle Bond and Joan Kanner. “Take the time to set up your books. Pay for that accounting software. And, without question, get help from a professional to set these systems up. Once you’ve done all that, we can talk about the list of reports and system checks to perform weekly, monthly and quarterly.”

A top pain point for SMBs beyond striking a balance between cost-efficiency and value is securing funding to invest in the technology needed to scale their business. The cost for new, innovative technology is a concern for SMBs with a limited budget that doesn’t support high-risk investments. The keys to avoiding the price trap are to look for transparency and simplicity in the pricing model. Scalable technology pricing should not be complex. The best practice is to work with vendors and partners who provide simple, transparent, flexible as-a-service solutions without hidden fees and customizable services so you only pay for what your team uses.

Increase efficiency with multifunctional technology.

“Multifunctional technology allows me to stay organized and complete multiple tasks at once so it saves me a lot of time,” shared Fit Body by Ashley founder, Ashley Chatam. “I also use multifunctional technology while I’m on the go so it allows me to be productive even when I am not at my office.”

Today’s generation of workers are juggling multiple projects while balancing their well-being and need devices to support their busy routines.To demonstrate the importance of multifunctional technology, Bottoms Up Bagels founder Michelle Bond put it best when she said, “Can you imagine a production kitchen equipped with only paper notebooks for data entry, storage and retrieval? One person’s way of abbreviating ‘tablespoon’ may look like another’s abbreviation for ‘teaspoon.’ That could lead to costly mistakes – wasting time and ingredients. Instead, invite technology to be your friend.”

One of the biggest additions to Bottoms Up Bagels’ workflow was the ThinkBook 14s with Lenovo ThinkShield for trusted security and AI-based noise cancellation to enable efficient collaboration. The founders noted, “…the ThinkBook 14 made for great upgrades to the Bottoms Up Bagels team. Michelle and Joan said, “we want our team members to have the information they need to excel in their roles — whether that’s watching training videos on forming bagels or pulling an SOP for making our Jocus Pocus (smoked jalapeño) cream cheese. These light and portable devices will prevent bottlenecks while providing support in a way that’s familiar and fun to use.”

Grow your business wisely.

Considering what’s driving an entrepreneur’s desire to scale their business, Bottom Up Bagels founders Michelle Bond and Joan Kanner explained the importance of understanding the root of your motivation, stating, “Where is the pressure coming from? Is it driven by your investors who want you to have multiple locations in the same city? Is it driven by customers demanding expanded business hours? No matter what’s behind it, scaling demands your time and energy so having the right team behind you as you consider growing your business is crucial to its success.”

Building a strong team is a fundamental part of growing any business, no matter the industry. “The sooner you can delegate, the more efficient you’ll be and the better you can grow,” said Fit Body by Ashley founder, Ashley Chatam. “I definitely recommend investing in mentorship and coaching. You don’t know what you don’t know, so having expert eyes on your business to see the gaps and give you feedback is extremely valuable.”

As a younger generation of workers joins the business world, it’s important to recruit new talent strategically to grow and evolve your business while keeping your workforce and customers well equipped, inspired and satisfied. Gen Z is projected to make up 27% of the workforce by 2025 and studies show their capabilities with technology can advance companies productivity and innovation. Gen Z has never seen a time when the internet didn’t exist. All of their learning and skill-building has been intrinsically linked to technology. In order to properly enable today’s workforce to work productively in their environment, their devices must be flexible and portable to match their lifestyle.

In conclusion.

Through smarter technology, such as innovative multifunctional devices, small businesses can empower employees to effectively work from anywhere. Investing in your SMB with cost-effective solutions, strategic recruitment practices and multifunctional technology will empower your team and drive business dividends for the future. I’m so grateful I got to share these top insights from this group of impressive and successful entrepreneurs.

As part of the Evolve Small initiative, these three Lenovo customers each received a $30,000 grant, $10,000 in technology upgrades and a special mentorship session with Queen Latifah. To learn how Lenovo has been supporting small businesses and to keep up to date on the Evolve Small efforts, resources, and technology solutions, visit Lenovo.com/EvolveSmall.

 

Eric Yu, SVP & GM, Commercial Product Center & SMB Segment, Lenovo Intelligent Devices Group, is responsible for the Lenovo SMB segment‘s global end-to-end business strategy and execution. He also oversees Lenovo’s global Monitors Business Unit and Accessories Business Units. With 20+ years working across different Lenovo business functions, Yu has a track record of understanding business needs and exceeding growth exponentially in various technology segments.

 

Getting The Education You Need To Succeed In Business

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by Christopher H. Volk, author of “The Value Equation: A Business Guide To Creating Wealth For Entrepreneurs, Investors And Leaders

During thirty years of leading and co-founding public companies, I have hired a wide array of talented people with varying educational backgrounds from recent graduates to more experienced professionals with masters degrees and professional designations.

This experience has provided me with insights on the effectiveness of their education as the foundation to fulfill their career objectives.

In addition to my perspective as an executive, I have also served as a business school visiting professor and guest lecturer. Plus I was also on the receiving end of a business school education, earning a traditional MBA after obtaining my undergraduate degree in European History and French.

So putting it all together, here’s what I’ve learned about education and its impact on a business career.

What Business Schools Miss

My observation is that business graduates generally fell short in three central vocational skills. These include:

Sales.

The heart of any successful business is sales. This is where businesspeople roll up their sleeves and get dirty. In selling, you advocate for your own ability to solve customer problems while personally representing your company. In selling, you put your reputation on the line.

A personal confession: after all my education, I had no idea how to sell. Nor have I witnessed much improvement in the job candidates I have interviewed over the years. I had to learn, and at our companies, we taught many of our successful professionals foundational sales skills.

My personal experience, and that of others, is evidence that good salespeople are made not born. Learning how to sell enabled me to become an entrepreneur and to raise the money needed to start two companies that would eventually be listed on the New York Stock Exchange. Convincing investors to allocate a portion of their precious capital to us involved sales skills. So did soliciting our many customers who came to rely on our real estate capital solutions.

Getting good at sales can’t be simply accomplished by reading a book or attending a class. A key component of successful sales is genuineness, which means that the best salespeople adopt a style consistent with their personality. Learning how to do this and harness sales tools can take time. But still, wouldn’t it have been great to have taken at least a class or some seminars on sales and negotiation? Business school graduates who do this would have a better head start.

Financial Statement Analysis.

Nearly all the undergraduate and graduate business degree holders who came to us over the years lacked an ability to meaningfully interpret corporate financial statements. I gained my first fundamental financial statement knowledge through a two-month long credit training course at the commercial bank where I started my career in finance. I draw on what I learned there to this day and banks still offer this training. At the companies I led, financial statement analysis training was essential.

There are few places in business where understanding how to read corporate financial statements is not important. The financial analysis training offered at banks is centered on determining the capacity of a company to repay loans. For anyone making corporate or personal investments, financial statement analysis is helpful in opportunity evaluation. For business leaders, understanding how to evaluate their own corporate financial statements is essential.

Why did so many of our prospective employees have so little knowledge about how to read and interpret corporate financial statements? I still don’t know! But added education in this area would absolutely elevate employee candidate desirability. Like sales training, it would give them a head start.

Business Model Fundamentals.

I became interested in business model fundamentals early in my career with a basic banking observation: Not all companies are created equal. Some companies have better business models than others.

To understand business model fundamentals is to understand how companies create wealth and how the richest among us got that way. Today, the Forbes 400 list of richest Americans is dominated by those having investments in technology and asset management companies characterized by potent business models. But the potential for wealth creation exists in virtually any business.

Understanding business model fundamentals is important. It can help with career choices and job selection, since companies having stronger business models tend to be characterized by better pay and personal growth potential. It can help hone leadership skills, given that business model adjustments tend to be at the heart of corporate management objectives. And understanding business models can help with entrepreneurial efforts to start or buy a company.

With this in mind, business students with better grounding in corporate wealth creation and business model design would have a head start in fulfilling their leadership aspirations.

One More Thing

Apart from the three shortcomings described above, business graduates who came to our companies often fell short in basic foundational writing and problem-soling skills.

Problem-solving is central to the most desirable careers. Problem solvers enjoy the satisfaction derived from making a positive difference for others. Problem solvers tend to have greater variety in their daily tasks and tend to earn more as they ascend to leadership positions.

To address written and problem-solving skills, I have often found myself advising business students to take a few challenging liberal arts classes. Analyzing and writing about complex problems for which there are no linear, simple or singular answers can provide a solid training ground for future business leaders

A Commitment to Action

If you’re currently a business student, seek out opportunities to get exposure to sales and negotiating, financial statement analysis, and business model design education. Then, if you can, take time to study one or more liberal arts. Write a lot as you analyze and dissect some of history’s most challenging problems and build an important problem-solving foundation together with a tolerance for ambiguity that will deliver benefits throughout your career.

If you graduated with a business degree and aspire to leadership, invest time in gaining experience in the three vocational skills.  And if you passed through your education with minimal exposure to a liberal art, it’s never too late to start.

 

Christopher Volk

Christopher H. Volk, author of “The Value Equation: A Business Guide To Creating Wealth For Entrepreneurs, Investors And Leaders“, has been instrumental in leading and publicly listing three successful companies, two of which he co-founded. The most recent is STORE Capital (NYSE: “STOR”) where he served as founding chief executive officer and then as executive chairman. Volk is a regional winner of EYs’ Entrepreneur of the Year award.

 

3 Key Components Every Office Should Face To Avoid Compliance Pitfalls In Hybrid Work – Even Startups!

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by Felice B. Ekelman, JD and Julie P. Kantor, PhD,  authors of “THRIVE WITH A HYBRID WORKPLACE: Step-by-Step Guidance from the Experts

Leaders in the startup space should be thinking about hybrid work — which focuses on where work is performed. Hybrid work offers an opportunity to develop close, collaborative relationships with work colleagues. The opportunity for in-person interaction can help the bottom line by supporting employee retention and productivity. Knowledge workers who are the backbone of today’s start up work force want both a work community and the flexibility to determine where and how they work. Hybrid work is increasingly viewed as the answer.

As your organization develops its hybrid policy there are key components which are necessary for success and to avoid compliance pitfalls.

What is the current trend in hybrid work?

Recent reports confirm an upward trend in hybrid work, and a decrease in remote work. Hybrid work arrangements typically require that employees report to an office for work some portion of the workweek. Typically, hybrid schedules require employees to be working in an office several days a week or several days each month. Hybrid can also refer to arrangements where some employees work in an office all or some of the time, and others work remotely all of the time. In contrast, remote work refers to an arrangement where either the organization does not maintain an offices or some or all employees are not expected to regularly report for work in an office. Instead, work is done from anywhere, and the organization can recruit its team from anywhere within the country or even internationally.

For startups deciding whether to develop a hybrid or remote work force is a key strategic decision. With a hybrid workforce there’s the need for an office or two or perhaps even three. While leasing office space creates a financial obligation, the costs associated with an office may be a worthwhile investment. Physical presence can help develop workplace relationships. Collaboration can be facilitated through in-person conversation. Building a loyal team can be easier when staff really get to know one another.

Developing a policy that works.

Getting hybrid right is not so easy. Once a decision has been made to focus on developing a hybrid workforce, getting the parameters of the hybrid policy right is important. The key to a successful policy is to focus on what work should be done in the office. This is the place to start. If leaders jump to the question how many days in the office without first determining what work should be performed in the office the approach will not be effective. The public battle we’ve all read about between business leaders, whose goal is to s increase time in office and employees who want to keep the flexibility to chose when and if they report to an office, can be avoided.

Here’s how: first focus on these questions:

  • What work will be done in person in an office?
  • Why should this work be done in an office?
  • Who needs to participate in the in-person collaborative work effort?
  • How often should employees be together in person to perform this work?

The number of days, and the choice of days in the office should be considered only after these holistic questions are considered and answered.

Who should participate in developing the company’s approach to hybrid work? Once the decision to develop a hybrid workforce is made, voices from a range of your company’s leadership should be heard. Your organization will need buy-in from leaders that hybrid is the best approach for building a congenial, cohesive and profitable organization. Involving a broad range of your organization’s leadership is not only a good way to develop support for the decision, but input from various points of view — parents, caregivers, commuters, GenZ to baby boomer — will go along way to ensuring that the decisions reflect the needs of a diverse group of employees.

What about employee surveys? Input from the whole team is important but most useful after the key parameters of the program are in place. For example, surveys are a good way to identify “anchor days” the days where teams will be in the office together. But surveys are not the method to determine whether hybrid work is the right approach for your organization. That’s a question that leaders should decide.

Understanding emergent legal issues relating to hybrid work polices.

Startup culture and a flexible approach to work typically go hand in hand. But there are legal issues that require attention when developing a hybrid policy.  Your organization’s hybrid work policy should include a provision allowing employees to seek an “accommodation” should their ability to work on a hybrid schedule be limited by a physical or mental disability or because of a sincerely held religious belief. A word of caution — should an employee seek an accommodation for such reasons a consult with legal counsel or a human resources professional is necessary to ensure that decision-making regarding the accommodation request is appropriate.

Likewise, inconsistent application of the hybrid work policy can create unintended liabilities. Should your organization make exceptions for some employees (as opposed to legally required accommodations), inconsistent enforcement of the hybrid policy can foster disparate treatment claims. Disparate treatment claims can arise when exceptions to policies are permitted for some employees but not all, leaving open the possibility that the exceptions favor (or disfavor) employees based on a classification protected by the anti-discrimination statutes (think: age, gender, race, national origin or religion). Worse yet, where leaders allow for “side deals” exempting some employees form the hybrid work policy’s requirements the policy becomes impossible to administer.

As remote and hybrid work arrangements have expanded, business must remain diligent about paying employees properly. The Fair Labor Standards Act (FLSA)is the federal law which covers virtually every private employer in the US. The FLSA requires that employees be paid hourly, and be paid overtime for hours worked over 40 in a workweek unless the employee is “exempt” from overtime pay. While many of the white-collar knowledge workers who typically work on a remote or hybrid work schedule are exempt from the overtime requirements, many do not meet the requirements, and employers must be diligent about keeping track of their hours and pay each week. When white collar workers reported to an office, tracking hours was easier; employees punched a time card (old way), scanned in to an office, or recorded hours worked on their computer when they logged in at the start of the work day. When employees work remotely, these rules still apply. Employers are responsible for ensuring that hours worked are recorded accurately, and that required breaks are also recorded. As startups grow and expand their workforce, properly evaluating the work performed by employees to assess whether employees must be paid on an hourly basis with overtime is highly recommended. Mistakes in how employees are paid can be costly to organizations because laws provide for significant damages to be awarded to employees who successfully litigate these claims.

The bottom line: hybrid work is here to stay. It is time for your organization to consider the advantages of hybrid work arrangements. With thoughtful planning your organization can Thrive With a Hybrid Workplace!

 

Felice B. Ekelman, JD is a principal of Jackson Lewis PC, where she practices employment law.  Julie P. Kantor, PhD is a business psychologist, executive coach, advisor, and founder of JP Kantor Consulting. They are the authors of “THRIVE WITH A HYBRID WORKPLACE: Step-by-Step Guidance from the Experts” (Rowman & (Rowman & Littlefield, 2023).

 

Entrepreneurs Must Avoid Falling Prey To A Commitment Trap

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by Vincent DeFilippo, PhD, author of “Braking Point: How Escalation of Commitment Is Destroying the World (and How You Can Save Yourself)

It takes a special person to be an entrepreneur. In addition to having self-confidence and a vision, entrepreneurs have a cognitive ability to explore new possibilities and opportunities. They hurtle headlong into new ventures, investing significant energy and resources. Yet, ironically, these are the same qualities that make them vulnerable to escalating their commitment even when they’d be better off cutting their losses and letting go of their project.

Research shows that although four out of five entrepreneurs believe they have a good — if not certain — chance of success, 74 percent of new start-up businesses fail, most often due to overconfidence and loss aversion. Further, according to research teams Staw and Ross, as well as Kahneman and Tversky, decision makers tend to escalate their commitment even when knowing they’re in a failing course of action. This speaks to the inherent optimism and confidence of most entrepreneurs. These same characteristics — overconfidence and fear of loss, also tend to foster an irrational escalation of commitment (EoC) when an entrepreneurial enterprise begins to fail.

Several theories regarding EoC behaviors offer insights into why entrepreneurs choose to escalate their efforts in shoring up a project that shows signs of failing.

These include:

1. Self-justification.

This theory is centered on the social pressure of saving face. It involves the entrepreneur’s need to legitimize investments. When an entrepreneur is surrounded by others with high expectations of their abilities, self-justification pressure mounts. As the entrepreneur faces an increased need to justify past choices, self-justification undermines innovation and adaptability and leads them to escalate their commitment to a losing cause.

2. Prospect theory and loss aversion.

Entrepreneurs who allow their passion and boldness to run wild without oversight have fallen victim to prospect theory. Prospect theory refers to how entrepreneurs make decisions, often driven by emotion, fear of losing, reference points, and framing. While they’re often willing to pursue their vision despite traditional norms, when these entrepreneurs meet with situations where their business is failing, they feel an inherent need to invest more and push harder so as not to lose to the competition. This aversion to loss drives them to take on additional risk despite evidence suggesting that they shouldn’t.

3. Sunk cost fallacy.

This EoC behavior is motivated by waste avoidance, and also involves a social component. Two mountaineering expeditions in 1996 illustrate this theory. Both mountain climbing companies were guiding clients to the top of Mount Everest. One company was led by an entrepreneur, Rob Hall, the other company was founded by entrepreneur Scott Fischer. As both set out on the journey with their clients, each had a contingency plan should their groups fail to make adequate progress. In both cases, the parties persevered in opposition to their original plans. In an unfortunate series of events, five people lost their lives in a major blizzard during that climb, including Hall and Fischer.

Neither guide wanted to squander the time, effort, and energy it had taken to plan, organize, and pursue the climb. But sunk cost fallacy encouraged them to push ahead, costing them their own and other’s lives. To avoid sunk cost fallacy, a keen awareness of what’s at stake should weigh more heavily than prior resources invested.

4. Attribution theory.

In this case, entrepreneurs have an exaggerated sense of their abilities. Such overconfidence affects how they interpret feedback. It can lead them to only consider evidence that supports their views, while ignoring information contrary to their views. Kenneth Lay and the Enron scandal exemplify how attribution leads to escalation of commitment. Lay was CEO of Houston National Gas Company when, in 1985, his company merged with energy pipeline company InterNorth, creating the new company of which Lay was CEO, Enron.

The company collected and traded natural gas at a much lower cost than companies having to drill for the resource, and profits quickly skyrocketed. Lay attempted to implement a similar strategy in other commodities, yet these endeavors failed to produce similar profit margins. Unwilling to admit defeat and ignoring internal warnings, he used “unusual” accounting to hide the failed deals from investors. Lay continued to maintain excessive confidence and refused to consider contradictory evidence. Ultimately, Enron’s failures were made public and the company was forced into bankruptcy in 2001. Twenty thousand employees lost their jobs and investors lost billions.

Because aspects of the entrepreneurial mindset often lead to an escalation of commitment to unrealistic visions, entrepreneurs must:

  • Closely examine motivations and reasons for making additional investments into their ventures
  • Listen less to their hopes and emotional attachments than to the voice of analysis and reason
  • Adopt a more sound and rational decision-making approach
  • Pay attention to history and learn from the mistakes of others who have tried and failed to tread the entrepreneurial path to success.

Entrepreneurs who challenge their own assumptions about why things are happening, and are aware of their cognitive biases and irrational tendences, stand a greater chance of making better decisions.

 

Vincent DeFilippo

Dr. Vincent DeFilippo, DBA, MBA, is a professor in the School of Accounting and Business at Monroe College. Prior to that he was CEO of a private equity fund in Hong Kong, raising several billion dollars in venture capital for entrepreneurs and publicly traded companies throughout the Asia Pacific Region. His new book is “Braking Point: How Escalation of Commitment Is Destroying the World (and How You Can Save Yourself)“.

 

How To Successfully Manage A Sports Facility

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In a world obsessed with sports and fitness, managing a successful sports facility can be a rewarding profession. Not only does it allow you to play a pivotal role in shaping people’s fitness journeys, but it also offers a viable business opportunity. However, managing a sports facility is no easy task. It requires careful planning, astute financial management, and detailed logistical understanding. With a clear understanding of the business, a well-researched strategy, and a strong commitment to customer satisfaction, you can transform your sports facility into a thriving hub of fitness and sports.

Keep reading below to gain insights into successful facility management.

An Ideal Layout for Your Facility

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An optimal layout is crucial in determining the functionality and visual appeal of your sports facility. From space management to accessibility, several things need to be considered while designing the layout. To begin with, the layout should ensure efficient use of space. Arrange the equipment and sections in a way that maximizes utilization and reduces clutter. For large fitness facilities, you have to provide ample space for free movement and circulation among the users.

You need to consider the safety of your facility users while designing the layout. The use of signage can greatly aid in this. For instance, poster printing NYC is a fantastic service all sports facilities can use for landmarking and instructions within the facility. Investing in high-quality printing services for your sports facility signs is needed for creating visually appealing and durable advertising and safety materials. By utilizing advanced printing techniques and top-of-the-line equipment, these services ensure that your signs are eye-catching, sharp, and vibrant.

Investment in High-Quality Facilities

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Your patrons would want to get the most out of their membership, and this desire is largely influenced by the quality of your sports facilities. Haphazardly constructed courts, faulty equipment, and poor-quality accessories can deter clients and affect your brand’s reputation. Therefore, commitment to quality should be a central component of your sports facility’s vision. In this regard, artificial flooring is gaining popularity among several sports facilities worldwide. As an example, artificial turf is becoming a favorite choice for football and gymnasium fields due to its remarkable durability and low maintenance cost.

An impressive front desk with a friendly staff, well-maintained restrooms, and state-of-the-art equipment can make your facility a preferable option for potential patrons. Remember, investing in quality will help you attract and retain customers and also allow you to price your services competitively, improving your profits in the long run.

Evaluate and Improve

On the road to creating a successful sports facility, you need to continuously evaluate your performance and make improvements whenever necessary. Conduct surveys, seek feedback, and stay updated with industry trends to know your strengths and identify areas that require attention. Regular evaluations will help you understand what your members prefer and value the most, thereby equipping you to market your offerings better.

When seeking feedback, you may encounter various issues ranging from mundane to severe. Regardless of the nature of the problem, ensure to resolve them promptly. Ensuring prompt conflict resolution not only upholds your reputation but also testifies to your commitment to providing supreme customer service. In times of unprecedented occurrences or catastrophic situations like the COVID-19 pandemic, the ability of a facility to adapt to changes instantly becomes pivotal. Initiating attractive online sessions and ensuring cleaning processes can play a significant role in these times.

Staffing and Management

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Your team plays a critical role in determining the success of your sports facility. It’s hence essential to have well-trained, professional staff who are committed to providing top-notch customer service. Ensure that your staff is equipped with knowledge and skills about different equipment and safety protocols. This will help your members feel comfortable and safe while using your facility. Moreover, routinely organized training sessions can improve their skill set and add value to your facility.

Efficient management of your staff also involves acknowledging their efforts and providing them with a pleasant work environment. Regular appraisals, team activities, and communicating appreciatively can contribute to their job satisfaction, ultimately reflecting in their interactions with clients and their work efficiency.

Apart from staff management, managing the operations of your facility efficiently is also required. This involves scheduling staff shifts, managing the inventory, and maintaining cleanliness to ensure a seamless functioning facility. An effective management system can greatly contribute to the overall success of your sports facility.

As this article clearly shows, successfully managing a sports facility involves much more than merely opening a fitness center and hoping people show up. It requires careful planning, attention to detail, and continuous improvements. You won’t regret making these investments in your business. By following the guidelines above, you can create a thriving sports facility that is beneficial both for your clients and your business.

 

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