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Enhancing Worker Safety Through Advanced Video Surveillance

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Construction sites are bustling hives of activity, a blend of manpower and machinery aimed at building tomorrow’s skyscrapers, homes, or infrastructure. Ensuring the safety of workers within this dynamic environment is an ever-present challenge for construction companies.

While helmets, safety harnesses, and caution signs have been the traditional layers of safety, we’re entering a new era where technology offers even more effective solutions. One such advancement is the use of construction site surveillance cameras.

The Evolving Landscape of Construction Site Safety

To start, we explore how safety measures in construction have evolved over time. We’ll contrast traditional safety methods with modern video surveillance technologies to illustrate how these advancements offer a more comprehensive approach to ensuring worker safety.

Traditional vs Modern.

A lot has changed in the construction industry over the years, especially regarding safety measures. Once upon a time, safety practices were limited to hard hats, safety boots, and perhaps a vigilant watchman keeping an eye out for potential hazards. While these steps were effective to some degree, they also had limitations. For instance, a human observer can’t be everywhere at once and can miss details, leading to potential risks.

Role of Video Surveillance.

Enter the era of digitization, and suddenly the way we look at safety is evolving. Among the many technological advancements, construction site video surveillance has emerged as a leading innovation. Unlike traditional methods, these systems offer a more comprehensive, accurate, and real-time view of the entire construction site, revolutionizing the way we approach safety.

Modern Video Surveillance: Beyond Just Monitoring

Here, we dive into the innovative features of advanced construction video surveillance systems. Gone are the days when surveillance cameras were just for recording; now they offer real-time monitoring and predictive analytics through AI integration, adding new dimensions to site safety.

Real-Time Monitoring.

There’s a whole lot more to modern construction video surveillance than merely recording activities. One of its key features is real-time monitoring. Live feeds allow managers or a centralized surveillance team to take immediate action should a hazardous situation arise. Instead of finding out about an incident after the fact, real-time monitoring provides the opportunity for swift intervention, potentially averting disasters.

Predictive Analytics.

Perhaps one of the most groundbreaking features is the integration of Artificial Intelligence (AI) in job site surveillance cameras. With predictive analytics, these advanced systems can actually foresee potential hazards. For example, if a stack of construction materials is positioned precariously and could topple, AI algorithms can detect this instability and alert supervisors. The predictive aspect adds a new layer to safety measures, transitioning from a reactive to a proactive approach.

Essential Considerations for Implementation

Before you set up your job site surveillance cameras, several factors need meticulous planning. This section aims to guide you through these essential aspects, such as camera placement, video storage options, and the real-time monitoring and alert systems you’ll need to keep your workers safe.

Camera Placement.

Where you place your job site surveillance cameras is crucial for the system’s effectiveness. Strategic camera placement ensures maximum coverage and leaves no “blind spots” where incidents can go unnoticed. It’s also important to adhere to privacy laws and not point cameras in areas like restrooms or changing facilities. Proper placement doesn’t just cover more ground; it can make the difference between spotting a hazard in time or missing it entirely.

Video Storage.

The next factor to consider is the storage of video footage. Options generally fall into two categories: on-site storage or cloud storage. Both come with their advantages and disadvantages. On-site storage allows for direct access but can be vulnerable to physical damage or tampering. Cloud storage provides more security and can be accessed remotely but often comes with subscription fees. Regardless of the choice, the primary focus should be on secure and easily accessible data.

Monitoring and Alerts.

A powerful feature of advanced construction site video surveillance is the real-time alert system. Many of these systems come equipped with motion detection, unauthorized entry alerts, and even specific alerts for potential safety hazards. A centralized real-time monitoring system, combined with instantaneous alerts, can drastically reduce the time between identifying a hazard and taking corrective action.

Potential Benefits of Advanced Video Surveillance

Advanced surveillance systems offer a multitude of advantages, from reducing on-site accidents to ensuring compliance with safety regulations. This area outlines these key benefits, emphasizing how modern surveillance technologies contribute to both the physical and psychological well-being of your workforce.

Reducing Accidents.

One of the most immediate benefits of implementing advanced video surveillance is the potential for reducing on-site accidents. According to various studies, sites with effective surveillance measures have shown a significant drop in incidents. Moreover, the peace of mind that comes from knowing that safety is being actively monitored can also contribute to a healthier, more focused work environment.

Safety Regulations.

Adherence to safety regulations is not just a legal necessity but also a massive responsibility for construction firms. Advanced video surveillance systems can help companies demonstrate compliance with local, state, and federal safety standards. Through recorded footage, companies have solid proof of due diligence in maintaining a safe work environment, which can be invaluable during inspections or legal scenarios.

Worker Well-being.

The psychological aspect of safety is often overlooked. When workers know that there are systems in place designed to ensure their safety, it positively affects morale and productivity. Advanced surveillance not only provides a tangible layer of safety but also contributes to a culture of well-being and trust within the organization.

Broader Implications for Construction Companies

Adopting advanced surveillance technology doesn’t just impact safety; it has wider ramifications for your entire operation. In this part, we’ll discuss how embracing these technologies can improve your company’s reputation, increase operational efficiency, and even influence insurance premiums for the better.

  • Reputation – In an industry where reputation can make or break future opportunities, maintaining high safety standards is crucial. Companies known for stringent safety practices attract not only more business but also skilled workers who prefer working in safe environments. Your reputation as a safety-conscious company can become a unique selling point in a competitive market.
  • Efficiency – With fewer accidents and a more streamlined approach to monitoring safety, companies can experience reduced downtime. Construction tasks can proceed without frequent disruptions, leading to faster project completion and reduced overheads. In the long run, this contributes to higher operational efficiency and potentially increased profits.
  • Insurance – One often-overlooked benefit is the potential reduction in insurance premiums. A robust safety record backed by advanced video surveillance can be persuasive evidence for insurance companies. This could result in lower premiums, offering financial benefits in addition to safety ones.

Every construction site is different, and there is no one-size-fits-all solution. It’s crucial to choose surveillance systems that align with the unique needs and demands of your specific project. Whether it’s camera type, storage solutions, or the level of AI integration, customization is key.

Finally, it’s important to remember that while technology can aid in safety, the ultimate responsibility lies with creating a culture of prevention and preparedness. Advanced surveillance systems should be viewed as a tool in your larger safety arsenal, not a replacement for human diligence and training.

Construction site safety has come a long way, and with the advancements in video surveillance technology, it’s poised to go even further. By adopting modern surveillance solutions, construction firms stand to gain not just in terms of worker safety but also operational efficiency and reputation management. As someone responsible for safety in a construction firm, it’s well within your grasp to make the most of what today’s technology offers. So take that step forward, for the well-being of your workers and the betterment of your operations.

 

6-Figure Lunches: 3 Practices That Turn Business Lunches Into Income

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by Grant Muller, author of “Top of Heart: How a New Approach to Business Saved My Life, and Could Save Yours Too

I lunch for a living. In fact, I generate more business from lunch than any other activity.

There’s nothing like sitting face to face with someone for 45 minutes, enjoying a meal, and learning about each other. It’s a shared experience and an opportunity to create a meaningful connection — and these connections foster repeat business and referrals. I closed a $5 million deal just last week as a result of one of these lunches.

While lunch is my go-to, breakfast, dinner, or even a hike in a park can be equally effective. The idea is to share an experience — in real life — in a setting that lends itself to private, open conversation.

Prefer coffeehouses? I find that bustling coffee shops make it difficult to go deep. After all, it’s tough to open up about your dreams when you’re sandwiched between tables of hyper-caffeinated networkers. I feel the same way about happy hour venues. It’s nice to see and be seen, but making real connections is about being with rather than in front of people. Of course, if you or your clients favor coffee catch-ups or happy hour get-togethers, by all means, do what feels right.

Go deep and wide as you build relationships.

Your goal is to deepen, strengthen, and lengthen your relationships with people. The deeper and wider you go, the bigger your businesses will grow.

Many go-getting agents go wide: they cram as many names and email addresses as possible into their CRMs and then complain they aren’t seeing the results they’d hoped for. Other agents go deep: they have five or six close contacts they spend a ton of time with, only to be disappointed by dismal referrals from this group.

Instead, do both. Go deep and wide, mixing the two based on your personality and goals.

Check the energy you bring to your relationships.

As you build these connections, you’ll need to consider what you’re bringing to each relationship.

Take this scenario: Imagine you’re driving to meet a client for lunch to celebrate their birthday. On the way there, you receive an urgent call. It’s the buyer’s agent for one of your listing deals.

“Hi, my buyers are terminating the contract unless your sellers replace all the carpet upstairs,” the agent demands.

You feel your grip on the steering wheel tighten as you grit your teeth and respond: “The contract clearly states that your clients won’t object to any inspection items unless they are ‘health and safety’ items.”

“Right,” the agent snips, “they believe the carpet could be considered a trip hazard.”

We’ve all been in this situation: dealing with an unreasonable party on the other side of a deal. As you try to talk some sense into the agent — with the hope that they can talk some sense into their clients — your mind wanders. This deal needs to happen. Your next mortgage payment is almost due, and you need to pay down your credit cards. You’re dreading calling your sellers to explain that the buyers aren’t playing fair.

Lost in thought, you pull into the restaurant’s parking lot. You shut down your car and rest your head against the steering wheel. You bite your lip, hold back tears of anger (and fear), and glance at the time. You’re 8 minutes late. You rush from the car into the restaurant and find your client waiting, impatiently tapping a foot.

“I’m soooo sorry,” you groan. “It’s been A DAY.”

Any guess what this lunch will be like for your client? The celebratory birthday lunch is dead on arrival. You’re flustered, stuck in your own head, and wishing you could just get the lunch over with so you can figure out what to do next. Your client feels like they’re eating alone, or, worse, like they’re eating with a fearful, frustrated lunchmate.

This might be a dramatic example, but it illustrates a common mistake: we bring our problems and our agendas to our appointments. As realtors, we’re told that we’re in the people business. I disagree. We’re in the feelings business.

It’s our job to lift others up, to bring a bit of joy, passion, and inspiration to our clients. When people feel uplifted from their time with us, they’ll want to spend more time with us. They’ll develop a stronger trust in us, leading to better relationships. Better relationships mean a better life — and more referrals are a lovely side effect.

Here are three practices that will ensure deeper connections, more positive shared experiences, and greater bonds with your clients.

1. Get intentional.

When we add intention to our meetings, we can choose the energy we bring rather than the wave of emotion we happen to be surfing.

Picture sitting in your car in the parking lot right before a lunch. Take some steps to set up a better experience:

Manage your emotional state and energy. What state of mind are you in? Did you arrive at the restaurant after sitting in bumper-to-bumper traffic? Did you just wrap up a frustrating phone call? Did you wake up on the wrong side of the bed? Do you need to clear out these emotions?

Clear your mind with meditation. Close your eyes and breathe deeply. Softly repeat, “Clear, clear, clear…” as you allow yourself to let go of what has been and where you’ve been. Feel your anger and frustration melt away (or at least imagine these feelings lessening).

Visualize how you’ll help. Set an intention for how you’d like to help the other person during this lunch. For example, you might think: “I want my lunch date to feel appreciated.”

Make a plan. How will you show up and help this person feel appreciated? You might simply look into their eyes, smile, and say, “Thank you for the referral. I truly appreciate you.”

2. Get curious.

In our business, we often meet with people for the first time. We might be meeting a new seller for a listing appointment or grabbing lunch with a friend of a friend. In either case, being curious about the person in front of you creates the right space and allows us to offer help in relevant and useful ways.

For instance, imagine you’re at a listing appointment for soon-to-be empty nesters. How can you best help them? What are their hopes? Dreams? Fears? What do they really need?

Get curious with these techniques:

Ask open-ended questions. To learn what’s in another person’s heart, as questions that can’t be answered with a “yes” or “no.” For example, you might ask, “How are you feeling about your upcoming move?”

Practice listening with your heart. Listen to the words being said and allow yourself to feel the emotional undertones. Practice tuning into people’s feelings. When you aren’t sure how someone feels, ask, “How are you feeling about that?” or “Can you tell me more about that?”

Ask about dreams and fears. Get to the heart of the matter by asking about a person’s dreams or fears. When your soon-to-be empty nesters mention their daughter, you might say, “How exciting that Carly is going off to college! What’s your dream for her?”

Look for markers. As you feel empathy and compassion in the conversation, pay attention. These moments can be markers indicating an opportunity to connect more deeply.

3. Get aligned.

Getting aligned means sitting on the same side of a problem with another person and looking at solutions together. Instead of pitching a stellar record of achievements to potential sellers, explore the best way forward together. See the difference? In the former, we’re separate; in the latter, we’re simpatico.

Begin with these steps to align more closely:

Take note of what you share. Do you and the other person share a purpose, life goals, or experiences? Do you relate to their feelings and emotions?

Use emotion to connect. As emotion comes up in the conversation, how do you connect with it to deepen the relationship?

Acknowledge emotions and feelings. Practice acknowledging emotion in a conversation by asking questions like “How are you feeling about that?” Or, share your observations. For example, you might say, “It sounds like you’re feeling frustrated about what happened. Am I right, or am I totally off base?”

Getting intentional, curious, and aligned will take your lunches, appointments, closings, and in-person conversations to a whole new level. As you deepen your relationships, you’ll become the obvious choice when a potential referral develops. Most importantly, the quality of your life will improve. Inspired lives result from inspired relationships.

 

Grant Muller is a speaker, author, Certified High-Performance Coach™, and a seven-figure real estate agent. His new book, “Top of Heart: How a New Approach to Business Saved My Life, and Could Save Yours Too“, chronicles his 15-year journey from homelessness to a thriving real estate career, all from prioritizing real, human relationships.

 

Why Rent A Mobile Golf Simulator For Your Event

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Golf has always been more than just a sport — it’s an experience. Traditionally played on vast greens under open skies, it now finds a modern rendition through golf simulator rentals. As golf simulators skyrocket in popularity, an exciting variant emerges: the mobile golf simulator rental. Imagine having the luxury of playing golf anywhere, anytime, without even stepping onto a real golf course!

Why Mobile Simulators Stand Out

The very idea of mobility in golfing changes how we perceive and interact with the sport.

Unparalleled Convenience.

Corporate gatherings, charity fundraisers, or intimate parties—every event has unique needs. However, the universal desire is to provide guests with an unforgettable experience. Here’s where a golf simulator for rent can truly shine. With the flexibility to set up in various locations and an appeal to both novices and seasoned golfers, its adaptability is commendable.

Dive into Golfing Realms.

When attendees take a swing, they’re not just hitting a ball; they’re transported to iconic virtual golf courses across the globe. With real-time feedback, every swing becomes a learning opportunity. Such immersive elements heighten the game, making each shot more meaningful and memorable.

Beyond Just Entertainment.

While the primary goal might be entertainment, the benefits of a mobile golf simulator rental don’t end there. The setup becomes a focal point for social interactions. Conversations spark up, advice is exchanged, and friendly challenges are thrown—a beautiful melting pot of interactions. Additionally, the shared experience, whether cheering for a successful birdie or lamenting a missed shot, fosters bonding.

Setting the Scene for Golfing Bliss

Renting might seem straightforward, but a few considerations can ensure that the experience is seamless.

  • Space Matters – Before you lock in that golf simulator rental, evaluate your event space. While mobile simulators are designed for flexibility, they do have optimal space requirements for the best experience. A spacious indoor area or a sheltered outdoor spot works wonders. This ensures participants can swing freely, and spectators can enjoy the game comfortably.
  • The Setup Dance – The idea behind a mobile golf simulator rental is to minimize fuss. Most setups are straightforward, requiring minimal technical expertise. Yet, it’s crucial to understand the setup process. Knowing where the power sources are, the projector placements, and the safety zones ensures the game runs smoothly.
  • Tailored Golfing Packages – Golf simulator rentals come in various packages. Depending on the event’s size, duration, and attendee preferences, one can choose the most suitable package. It’s not just about cost but the value derived. A charity fundraiser might benefit from a competitive challenge mode, while a casual party might prefer a global golf course tour setup.

Making the Perfect Rental Choice

Renting is easy; choosing the right golf simulator for rent requires a tad more discernment.

  • Tech and Compatibility – Every event venue is different. Some are tech-equipped, while others are more rustic. When considering a rent golf simulator, ensure it aligns with the venue’s tech capabilities. The last thing one wants is a power mismatch or compatibility issues when guests are eager to tee off.
  • All About User Experience – Golf, for many, can be intimidating. But in an event setting, the goal is inclusivity. It’s pivotal to choose simulators known for their user-friendliness. An intuitive interface, easy-to-understand metrics, and beginner-friendly settings can make all the difference.
  • Value Over Price – While budget considerations are essential, the focus should be on value. What does the golf simulator rental bring to the table? Is it merely a game, or does it offer an experience? A balance between affordability and the offered experience ensures attendees walk away with cherished memories.

Transform Events into Golfing Galas

Opting for a mobile golf simulator transcends mere entertainment, evolving into a resounding statement. It unequivocally signifies that the occasion in question is characterized by modernity, active engagement, and meticulous consideration of its attendees. This choice extends far beyond conventional enjoyment, as it plants the seeds of an unforgettable memory.

Amidst the nostalgic reflections of participants, the resonance won’t be confined to the delectable cuisine or the captivating melodies. Instead, it will inevitably gravitate towards that awe-inspiring golf shot they skillfully executed, fostering an instant connection between newfound friends.

The camaraderie that flourished around the virtual greens will stand as a testament to the profound bonds formed in the spirit of healthy competition. The sheer novelty of interweaving technology with recreation leaves an indelible mark, etching into the collective recollection as a vivid emblem of a forward-looking and immersive event.

Tee Off into New Event Heights

In the panorama of event entertainment choices, the mobile golf simulator stands tall and proud. Its ability to cater, engage, and leave an indelible mark is unmatched. So, as you chart out the next big event, remember: a golf simulator for rent might just be the magic wand you’re seeking.

This is your cue, event organizers! The greens are virtual, the experience real, and the memories just waiting to be crafted. Dive into the exciting world of golf simulator rentals and gift your attendees an event they won’t soon forget.

 

There Is A Surge In Female Business Leaders: Here’s How To Be A Great One

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by Christena Garduno, chief executive officer of Media Culture

At the beginning of 2023, for the first time in history, women ran more than 10% of the businesses on the Fortune 500 list. Women are breaking barriers and shattering glass ceilings, proving their worth as capable and effective leaders.

If you aspire to be a great female leader, there are key qualities and strategies that will enhance your leadership abilities and make a lasting impact.

Promote Self-Confidence.

Cultivating self-confidence will allow your team members to shine. As your team witnesses you leading confidently, they will be encouraged to perform confidently as well. Make it a point to give positive feedback, letting your team members know why you feel they are an asset to your company. Be sure to call out the specific strengths they provide and work with them to fine tune their skills.

By taking time to mentor and acknowledging team members’ strengths, female leaders can help improve self-esteem and encourage employees to perform at their highest level.

Learn From Failures and Work with a Mentor.

Leadership is not without its challenges and setbacks. It is crucial to embrace resilience and view failures as opportunities for growth and learning. As a female leader, you may encounter many obstacles or biases, but don’t let them discourage you! Use setbacks as motivation to push forward and demonstrate your capabilities. Building a strong network of mentors and supporters is vital for any aspiring leader, regardless of gender. It is also important to connect with professional organizations and networks that foster women’s leadership, as they can provide valuable resources and opportunities for growth.

Look for individuals who can provide guidance, advice and support as you navigate your leadership journey. Seek out both male and female mentors who can offer different perspectives and insights.

Build a Diverse and Inclusive Team.

By fostering a supportive environment, you empower your team to thrive both personally and professionally. As a leader, actively seek out individuals from different backgrounds, perspectives and experiences. Encourage and empower them to contribute their unique ideas and viewpoints. By fostering diversity and inclusion, you not only create a more innovative and creative team but also demonstrate your commitment to fairness and equality. Lead by example, demonstrating that success can be achieved without sacrificing happiness and personal fulfillment.

Commit to a Lifetime of Learning.

Leadership is a journey of continuous growth and learning. Stay curious and seek opportunities for self-improvement. Fostering a mindset of adaptability and embracing change is essential for effective leadership. In today’s rapidly evolving business landscape, staying stagnant is not an option. Embrace new technologies and innovative practices to remain at the forefront of your field. Surround yourself with a diverse network of professionals who challenge your perspectives and offer valuable insights. Actively engage in thought-provoking discussions and seek feedback from your team and peers.

The rise in female leaders is an exciting trend that brings fresh perspectives and approaches to the world of business. Remember, true growth as a leader comes from embracing discomfort and continuously pushing the boundaries of your knowledge and abilities. By remaining open-minded and committed to self-improvement, you will not only inspire those around you but also position yourself as a dynamic and influential leader in your industry.

 

Christena Garduno

Christena Garduno is an inspirational female entrepreneur and leader highly recognized for her success, determination and creativity throughout all walks of life. As a leading businesswoman and chief executive officer of Media Culture, Christena strives to motivate young, female professionals by encouraging them to use their own experiences as a guide in achieving their goals.

 

Inside The Business Dynamics Of Addiction Treatment With Evan Prager

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Today, we have a unique opportunity to explore the inner workings of addiction treatment, not just as a healthcare concern but also as a complex business ecosystem. It’s not every day that we get insights from someone as seasoned as Evan Prager, who has been at the forefront of shaping Centric Behavioral Health into a leading institution.

Addiction treatment isn’t merely about providing medical help. It also involves a web of strategic choices, from effective resource allocation and human capital management to the nitty-gritty of healthcare regulations. The sector is also characterized by its fast-paced evolution, influenced by factors such as technological advances, policy changes, and societal shifts in understanding addiction.

So, whether you’re a healthcare provider, a strategic planner, or someone interested in the business challenges that addiction treatment centers face, this interview promises to offer a comprehensive view. 

How does innovation contribute to the enhancement of patient outcomes in addiction treatment, and what steps can CEOs take to encourage innovative thinking within their organizations?

Innovation is a critical component in the evolution of addiction treatment modalities. At Centric, we believe that innovation is the key to unlocking better patient outcomes, reducing relapse rates, and improving the overall quality of care. Our unique position as a team that has been personally touched by the challenges of addiction gives us a profound sense of urgency to push the boundaries of conventional treatments.

We invest heavily in R&D and encourage our staff to think creatively and critically. To foster a culture of innovation, we actively promote an environment where new ideas are welcomed, tested, and implemented. This enables team members to brainstorm and collaborate on next-generation solutions. We also reward innovative efforts through recognition and career advancement opportunities.

How can addiction treatment centers ensure ethical practices while simultaneously striving for business growth?

Ensuring ethical practices and business growth are not mutually exclusive. In fact, they should be symbiotic. At Centric, our philosophy is that ethical considerations are not just a regulatory requirement but a moral imperative that aligns with our mission to provide top-notch patient care.

By putting the welfare of our patients first, we create a trust-based relationship that actually fuels our business growth through positive outcomes, referrals, and long-term partnerships. Ethics and compliance are integrated into our organizational DNA, with regular training and audits to ensure that we’re always on the right track. We believe that by adhering to the highest ethical standards, we are not only doing right by our patients but also setting ourselves up for sustainable, responsible growth.

How do you manage patient data and confidentiality while embracing digital solutions in the addiction treatment sector?

Patient confidentiality is a cornerstone of trust in the healthcare sector, especially in addiction treatment where the stakes are so high. At Centric, we employ state-of-the-art encryption and data protection measures to ensure that our digital systems are secure. We adhere strictly to HIPAA guidelines, and we have multiple layers of data access permissions to ensure that only authorized personnel can access sensitive patient information. We also have routine audits and checks to test the robustness of our security measures. Digital solutions are essential for modern healthcare, but they should never come at the cost of patient privacy or trust. 

How do you tackle staff burnout and maintain high levels of job satisfaction among healthcare professionals who deal with the emotional toll of addiction treatment?

Staff burnout is a real concern in the addiction treatment sector, given the emotional and psychological demands of the job. We’ve implemented a range of strategies to mitigate this issue.

First and foremost, we have a strong support network that includes access to counselling and stress management programs for our staff. We encourage a healthy work-life balance by offering flexible scheduling where possible and having a fair rotation system for high-stress roles.

Recognition and reward systems are also in place to celebrate achievements, no matter how small, to keep the team motivated. Most importantly, we invest in our staff’s wellbeing as much as we do in our patients’—because a well-supported team translates into high-quality patient care.

What proactive steps can CEOs take to integrate ethical considerations into their business strategy for addiction treatment centers?

Ensuring ethical integrity while maintaining a growth-oriented business strategy requires a multi-faceted approach. At Centric, we take a hands-on role in embedding ethical considerations into our business strategy.

The first step is always aligning the entire leadership team on the importance of ethical behavior as it not only impacts patient care but also the long-term viability of the center. Our strategic planning process includes a dedicated session on assessing the ethical implications of each potential initiative or investment, ensuring they align with our overarching values and mission.

Furthermore, we have ethical oversight mechanisms that evaluate ongoing and proposed projects for ethical soundness. We also maintain transparent communication with our stakeholders about our ethical stance and the steps we’re taking to uphold it, thereby establishing a culture of trust and responsibility.

All these measures contribute significantly to sustaining profitable growth. Ethical operations attract more referrals, foster patient loyalty, and mitigate risks associated with non-compliance and reputational damage, fueling our growth objectives in the long run.

 

How To Effectively Plan Office Relocations

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office layout

office layout

Moving an office can be a daunting task. It requires careful planning, coordination, and execution to ensure a smooth transition for both the company and its employees. This article was kindly written and shared by a specialist in office relocations in London, and aims to explore the various aspects involved in effectively planning office relocations.

From understanding the need for relocation to settling into the new office, we will cover all the essential steps to ensure a successful move.

Understanding the Need for Office Relocation

Before embarking on an office relocation, it is crucial to identify the reasons behind the move. Whether it’s due to expansion, cost-saving measures, or the need for better facilities, understanding the motivation behind the relocation is key. By having a clear understanding of why the move is necessary, you can better communicate the benefits to your employees and stakeholders.

Expanding your business is an exciting prospect. It signifies growth and success. However, with expansion comes the need for more space. As your company flourishes, you may find that your current office can no longer accommodate the growing number of employees, equipment, and resources. This realisation prompts the need for an office relocation, where you can find a larger space that can cater to your expanding workforce and provide room for future growth.

Cost-saving measures are another common reason for office relocations. As businesses strive to optimise their operations, they often seek ways to reduce expenses. Moving to a new office location can present opportunities for cost savings. For example, you may find a location with lower rent or better lease terms, allowing you to allocate more resources to other areas of your business. Additionally, a new office space may offer energy-efficient features or modern technology that can help reduce utility bills and improve overall efficiency.

Improving facilities is yet another factor that drives office relocations. Your current office may lack essential amenities or infrastructure, hindering productivity and employee satisfaction. By relocating to a new space, you can design a workplace that meets the specific needs of your employees. This could include features such as state-of-the-art technology, collaborative work areas, ergonomic furniture, or recreational facilities. Investing in a new office that provides a comfortable and conducive environment can have a positive impact on employee morale, engagement, and ultimately, productivity.

Furthermore, evaluating the benefits and challenges of the relocation is essential. It allows you to weigh the pros and cons and make informed decisions. This analysis helps in setting realistic expectations and preparing for any obstacles that may arise during the move.

One of the key benefits of an office relocation is the potential for improved accessibility. Moving to a location that is more centrally located or closer to public transportation can make it easier for employees and clients to reach your office. This enhanced accessibility can lead to increased customer satisfaction, as well as attract top talent who value convenience in their workplace.

Another advantage of office relocation is the opportunity to create a more efficient layout and workflow. When moving to a new space, you have the chance to design the office in a way that optimises productivity and collaboration. You can strategically position departments, create open spaces for teamwork, and incorporate breakout areas for brainstorming sessions. By carefully planning the layout, you can streamline processes and foster a more efficient work environment.

However, it is important to acknowledge the challenges that come with office relocations. Moving an entire office requires careful coordination and planning. It involves packing and transporting equipment, furniture, and files, which can be time-consuming and disruptive to daily operations. Additionally, there may be logistical challenges such as coordinating with movers, ensuring minimal downtime, and managing the transition period. By anticipating these challenges and developing a comprehensive relocation plan, you can minimise disruptions and ensure a smooth transition for your employees.

nice clean office

Preparing for the Office Move

Once the need for relocation has been established, it’s time to dive into the planning process. Setting a realistic timeline is crucial to ensure a smooth transition. Break down your timeline into manageable phases, allowing sufficient time for each step. This will help you stay on track and avoid unnecessary delays.

When it comes to establishing a timeline, consider factors such as the size of your office, the number of employees, and the complexity of your IT infrastructure. These elements can greatly impact the duration of the move. For instance, if you have a large office with multiple departments, it may be necessary to stagger the move, tackling one area at a time to minimise disruption to daily operations.

Another vital aspect of planning is budgeting for the relocation. Determine the financial resources needed for the move, including costs for moving services, new office setup, and any unforeseen expenses. By creating a detailed budget, you can ensure that you are financially prepared for the relocation.

Consider all the costs associated with the move, such as packing materials, transportation fees, and potential fees for disconnecting and reconnecting utilities. It’s also important to account for any necessary renovations or upgrades to the new office space. By thoroughly evaluating your budget, you can avoid any financial surprises and ensure a seamless transition.

Alongside setting a timeline and budget, it is essential to create a detailed moving plan. This plan should include tasks such as notifying clients, transferring utilities, updating addresses, and coordinating with the moving company. Having a comprehensive plan in place will streamline the moving process and minimise confusion.

When notifying clients about the upcoming move, consider sending out a formal announcement well in advance. This will give them ample time to update their records and make any necessary adjustments. Additionally, make sure to inform utility companies of your move to ensure a smooth transition of services. This includes notifying providers of electricity, internet, phone, and any other essential utilities.

Updating addresses is another crucial step in the moving process. Notify all relevant parties, such as vendors, clients, and business partners, of your new address. This will help avoid any potential miscommunication or missed deliveries during the transition period.

Coordinating with the moving company is essential to ensure a successful office move. Provide them with a detailed inventory of all items to be moved, including furniture, equipment, and supplies. This will help them determine the appropriate size of the moving truck and the number of movers required. Additionally, establish clear communication channels with the moving company to address any questions or concerns that may arise during the process.

By following these steps and incorporating them into your moving plan, you can ensure that your office relocation is well-organised and executed smoothly. Remember, proper planning and preparation are key to minimising disruptions and ensuring a seamless transition for your business.

Choosing the Right New Office Space

Selecting a new office space requires careful consideration. Start by identifying the key factors that align with your company’s needs. Consider location, office layout, amenities, and accessibility. By prioritising these factors, you can narrow down your options and select a space that best suits your requirements.

Location plays a crucial role in the success of your business. Consider the proximity to your target market, clients, and employees. A central location with easy access to transportation hubs can enhance your company’s visibility and make it convenient for everyone to commute. Additionally, evaluate the surrounding area for amenities such as restaurants, cafes, and parking facilities to ensure a pleasant work environment for your employees.

Office layout is another important aspect to consider. Determine the amount of space you need based on your current workforce and potential growth. Consider the layout options, such as open-plan or cubicles, and decide which one aligns with your company culture and promotes collaboration among employees. Additionally, evaluate the availability of meeting rooms, conference facilities, and common areas to accommodate your business needs.

When negotiating lease terms, pay close attention to the terms and conditions. Ensure that the lease aligns with your desired duration, renewal options, and rental conditions. Seek legal advice if necessary to protect your interests and avoid any potential pitfalls. It’s important to thoroughly review the lease agreement and understand the responsibilities of both parties to avoid any future disputes.

Furthermore, consider the amenities provided by the office space. Look for features such as high-speed internet, security systems, and maintenance services. These amenities can contribute to a productive and efficient work environment for your employees. Additionally, evaluate the availability of common areas, such as a kitchen or lounge, which can enhance employee satisfaction and promote a positive company culture.

Accessibility is another crucial factor to consider. Evaluate the availability of parking facilities, public transportation options, and accessibility for individuals with disabilities. Easy accessibility can improve employee morale and make it convenient for clients and visitors to reach your office. Consider the proximity to major highways or public transportation hubs to ensure that your office is easily accessible to everyone.

Managing the Logistics of the Move

The logistics of the move are crucial to its success. Hiring a professional moving company can alleviate the stress of physical transportation. Research reputable companies, request quotes, and compare services to make an informed decision. Professional movers have the expertise and equipment to handle the relocation efficiently.

In addition to hiring a professional moving company, develop a packing and unpacking strategy. Labelling boxes, organising items by department, and creating an inventory list can minimise confusion during the move. Plan the logistics of loading and unloading to ensure a smooth transition from the old office to the new space.

During the move, it’s essential to minimise business disruption as much as possible. Communicate the relocation plans to all employees and stakeholders well in advance. Encourage employees to pack personal belongings and ensure their workstations are ready for the move. Establish temporary office arrangements, if needed, to ensure uninterrupted business operations during the transition period.

Settling into the New Office

After the move, organising the new office layout is crucial. Take into account the workflow, employee needs, and company culture when arranging furniture, equipment, and workstations. A well-organised office space can boost productivity and create a positive work environment.

Ensuring a smooth transition for employees is vital for morale and productivity. Provide clear instructions on the new office setup, including procedures for accessing technology, utilities, and facilities. Be proactive in addressing any concerns or issues that may arise as employees settle into their new work environment.

Additionally, conducting a post-move evaluation and seeking feedback from employees can provide valuable insights for future relocations or improvements. Feedback allows for continuous improvement and helps in addressing any remaining challenges or concerns.

In conclusion, effectively planning office relocations requires thorough preparation, thoughtful decision making, and open communication. By understanding the need for relocation, preparing for the move, choosing the right new office space, managing logistics, and settling into the new space, you can ensure a successful relocation that minimises disruption and maximises productivity.

 

The A-Team Advantage: How To Build A Winning Leadership Team

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by Thomas Keil and Marianna Zangrillo, authors of The Next Leadership Team: How to Select, Build, and Optimize Your Top Team

When you’re living in the fast-paced world of startups, every day is an adventure. Your vision and ideas are the fuel, and your ambition pushes you beyond what you thought was possible.

But there’s a catch: Turning your big ideas into the next big thing takes more than passion and a killer business plan. You’ll need the right team surrounding you, a leadership team that’s willing to set their sights high and turn your dreams into reality.

This article takes a deep dive into the art of assembling a high-caliber leadership team that could turn even a B plan into a success story.

The Challenge: Designing Your A-Team

Every startup founder — whether a fresh graduate with a groundbreaking idea or a seasoned executive taking the plunge into entrepreneurship — faces the same challenge: building a leadership team that’s agile enough to handle a startup’s early wild ride, yet robust enough to manage its growing pains as the business scales up.

In its early days, a startup is driven by experimentation, rapid learning, and frequent pivots. But the growth that follows demands structure and a sound, strategic direction. As a result, your leadership team’s composition may undergo several iterations.

As Bracken Darrell, former CEO of Logitech, explained to us:

Some of my people are former entrepreneurs…. But now we need to look much more for the needs of the overall company and prioritize them above the needs of their direct area of responsibility. Not every one of them is going to like that, and some may decide to leave.

What does this mean for you as a founder? Envisioning your startup’s short-, medium-, and long-term needs is a crucial aspect of team design, as they shape the team’s composition, its formation, and its development.

Team Composition: Who’s on the Team?

A startup’s initial leadership team usually consists of its founding members. But will the skills and talents that ignited the enterprise be enough to drive its growth? Usually not.

Aim to populate your leadership team with members who possess an entrepreneurial spirit but also offer structured managerial abilities. This magic formula involves pairing your high-energy, entrepreneurial “doers” with wise and experienced “adults in the room” who will provide a steadying influence as the company grows.

Google, for example, astutely brought on Eric Schmidt to introduce the necessary structure that propelled the business’s scalability.

Box, the California-based enterprise cloud company, is a similar case study. As Box grew, its CEO, Aaron Levie, identified the need for more structure and coordination and brought in experienced leaders to guide the company through its growth phase. Levie hired a chief operating officer to assist in recruiting experienced leaders known for managing such transformations.

Of course, finding the right talent to complement your founding team can be particularly challenging when your startup is still proving itself. You’ll be competing with well-established companies offering handsome paychecks, stability, and proven track records.

Even though these hurdles are high, securing your A-players should be your top priority. They might be harder to coax away from corporate roles, but their value in a startup setting can truly be game-changing. 

Team Formation: How Do Team Members Work Together?

While selecting your dream team is a feat in itself, it’s not enough. You now need to shape the group into a tight team.

In many startups, the founding team has preexisting relationships that boost camaraderie. However, the real challenge lies in integrating newcomers into the fold.

Consider the example of Intel’s founding team: Robert Noyce, Gordon Moore, and Andrew Grove. They knew each other from their previous roles at Fairchild Semiconductor, had a deep mutual trust, and learned to leverage their very different personalities.

As Intel started to skyrocket, they hired executives from other companies, but integrating these individuals into the team was challenging. Where Gordon Moore could once mediate between the often-diverging personalities of Robert Noyce and Andrew Grove, within the growing team, Grove’s brash personality came out forcefully.

You must also ensure that the structure new members bring doesn’t stifle the entrepreneurial spirit that’s been driving your startup forward. The key is to strike a balance that preserves your startup’s dynamism while instilling some predictability and control.

Setting behavioral norms, outlining shared goals, and creating an environment that encourages openness, creativity, and learning can shape how your startup operates, how your team interacts, and, ultimately, how successful your startup becomes.

Team Development: How Does the Team Evolve?

Keeping your startup’s leadership team relevant amid rapid organizational changes presents the next challenge. Goals and directions frequently change as your startup pivots. The question is: How will your team evolve?

Performance measurement in a startup leadership team should reflect high degrees of uncertainty, rapid change, and the need for experimentation and learning. Targets, metrics, and incentives need to evolve as the organization does and account for the inevitable failures arising from exploration.

As your startup matures, different skills will undoubtedly become necessary. Leaders who thrived in your startup’s early days due to their unfettered entrepreneurial drive might struggle when structures and processes become a priority. When it does, you must have the courage to make hard calls. Will current team members be able to adapt, or are replacements required?

The Takeaway

Building a top-notch startup leadership team is a marathon, not a sprint. It requires constant evaluation, fine-tuning, and a willingness to adapt to an ever-changing landscape. But the reward is worth the struggle. With the right team in place, a startup can do more than just succeed; it can redefine the limits of what’s possible.

 

Thomas Keil is a partner at The Next Advisors and a professor at the University of Zurich, Switzerland, where he teaches strategy and international management. Marianna Zangrillo is a corporate leader, business angel, investor, author, and partner at The Next Advisors. Their new book is “The Next Leadership Team: How to Select, Build, and Optimize Your Top Team“. Learn more at thenextadvisors.ch.

 

Leaders, Are Your Private Thoughts Sabotaging Your Team?

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by Michael E. Frisina, PhD, co-author of “Leading With Your Upper Brain: How to Create the Behaviors That Unlock Performance Excellence

Most of us view our thoughts as our private refuge in a chaotic world. We get to think what we think, and no one is the wiser. For example, we say the right words while coaching a staff member, yet inside we’re thinking, Wow, this person is clueless; how did he ever get hired? Or maybe while spearheading a new patient care initiative, we’re thinking, I’m pretty sure this approach is going to bomb. Or we’re seemingly listening to constructive feedback (with a pleasant demeanor and nods where appropriate), yet inside, resentful thoughts are brewing.

So what? you may be wondering. It’s what we do and say that matters, not what we think, right?

Wrong. Our thoughts create our recurring behavior patterns — putting them on autopilot — which, in turn, generate the circumstances that determine our success as a leader and a human being.

People don’t always realize that our thoughts are real, physical things that occupy physical space in the brain. Not only do they drive our behavior, they alter the structure of our brain, making it more likely that we’ll do more of the same tomorrow.

Let’s return to our first hypothetical example of a leader coaching a staff member. If our thoughts indicate a preexisting mindset of contempt for an employee and a negative bias against coaching itself, we’re unlikely to put much effort into helping that employee improve. Predictably, the employee (who will surely sense our feelings toward him) will flounder.

Thus, our unempathetic thoughts about the employee and the coaching process are reinforced. This drives more half-hearted “coaching” in the future and erodes the trust that should characterize leader/employee relationships. It’s a self-perpetuating cycle.

Great leaders know how to access the part of the brain that controls critical reasoning, judgment, and creativity. They are able to regulate the toxic thoughts and disruptive emotions that block these “upper brain” functions. Leaders who can’t do so inadvertently behave in ways that provoke employees’ lower brains — the part that governs fear and survival behaviors.

When our thoughts aren’t in alignment with our behavior, they’ll sabotage our efforts to create a positive, high-performing culture. Remember, your behavior is never private and confidential — it reveals what you believe to be true in your heart. Rather than fully engaging, the people you lead will respond in ways designed to protect themselves.

Look at the state of your department, your organization, and your relationships at work and at home: All of them have been shaped to a surprising degree by your thoughts. To shift them for the better, you’ve got to start with what’s going on inside your head. Learning about how we use our brains to think gives us greater control over the mindsets we create and the downstream cause-and-effect relationships to thoughts, feelings, and behavior as they relate to performance and well-being. The bottom line? Nothing in our lives changes until our thinking changes.

But how do you become what I call “a guardian of your thinking process”? In a word: mindfulness.

“It’s unfortunate that the word mindfulness has negative connotations for some, because it’s an amazing tool. Mindfulness is nothing more than learning to think about and focus full attention on what you are thinking. This calms your mind, reduces stress, minimizes distractions, and allows you to be mentally and physically present with people.

With mindfulness, all sorts of things change. You sleep better. You think more clearly. You feel better. Your empathy gets a boost, which strengthens relationships. And once you bring your thoughts under control, you can learn to lead from your upper brain — which gives you the resilience, problem-solving savvy, and people skills to improve every aspect of performance.

It takes only five to fifteen minutes to change the physical structure of your brain and get out of “autopilot” mode. A few tips to start practicing mindfulness:

  • Take a ten-minute pause periodically throughout your day to slow your thinking.
  • Do breathing exercises to help keep you calm and regulate your heartbeat.
  • Take time to think about your thinking, using prayer, meditation, or both to capture key thoughts occupying your mind.

When we learn to focus our full attention on what we are thinking, it improves not only our effectiveness as leaders but our well-being in every aspect of life. The mind is a powerful machine. Why not leverage it to work for you, your team, your organization, your patients… rather than working against them?

 

Michael E. Frisina

Michael E. Frisina, PhD, has authored more than 50 papers and published articles on leadership and organizational effective­ness. He is a contributing author to the Borden Institute’s highly acclaimed textbook series on military medicine. He is a visiting scholar at the Hastings Center in New York, a visiting fellow in medical humanities at the Medical College of Pennsylvania, and a John C. Maxwell Top 100 Transformational Leader.

 

Is Golf A Good Form Of Exercise?

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Golf is often considered a leisurely sport, where players slowly walk around a course and hit a small ball into a hole. However, despite its reputation, golf is actually an excellent form of exercise that can benefit both physical and mental health. In fact, numerous studies have shown that golf can provide a moderate to high level of physical activity and can even improve overall fitness.

Physical Health Benefits of Golf

There are a number of physical health benefits that can come with playing golf which may come as a surprise to some. Not only does the sport burn calories but it also offers a full body workout, making golf a highly beneficial sport.

Burns Calories.

One study published in the British Journal of Sports Medicine found that playing 18 holes of golf can provide players with an average of 11,947 steps and burn an average of 1,442 calories. This is comparable to walking almost 7 miles and performing moderate to high-intensity exercise! Another study by the University of Edinburgh found that golfers who walked the course while carrying their own bags burnt an average of 721 calories during a nine-hole round, which is equivalent to an hour-long aerobics class.

Provides A Full-Body Workout.

In addition to burning calories and increasing step counts, golf also provides a great full-body workout. Players use a variety of muscles, including those in their arms, shoulders, back, and legs, as well as their core muscles when they swing the club and walk the course. This can help improve overall muscle strength and endurance, leading to better physical fitness.

Mental Health Benefits of Golf

Physical health benefits and mental health benefits often go hand-in-hand, and golf is no exception and is often used as a great team building activity. A study by the Karolinska Insitutet in Sweden found that golfers have a lower risk of anxiety and depression compared to non-golfers. The study also found that golfers reported higher levels of self-esteem, overall life satisfaction, and happiness. Additionally, golf is often played outdoors, which can provide players with exposure to natural light and fresh air, both of which have been linked to improved mood and mental health.

Can I Play Golf Without Joining a Golf Club?

Joining a golf club can be quite an expensive investment, especially if you’re just starting out with the sport and aren’t sure whether it’s your thing yet. Fortunately, there are places you can go to enjoy all the benefits of playing golf for a much lower price, with the most popular being Topgolf. It is also suitable for children of nursery age, teenagers and even pensioners. Golf overall is a great sport than anyone can partake in.

What Is Topgolf?

One company that has capitalised on the popularity of golf as a form of exercise and entertainment is Topgolf, eliminating the need to join a golf club for those looking to hit a few balls. Topgolf has combined elements of golf and socialising to create a unique experience for players of all skill levels. The company has 60 locations worldwide, each featuring climate-controlled hitting bays, a full-service restaurant and bar, and numerous televisions for guests to watch sports and other entertainment

What Activities Do Topgolf Offer?

While Topgolf is a popular destination for those simply looking to improve their golf skills, the company also offers a variety of games and challenges for players to participate in, including target-based games and long drive competitions. Additionally, Topgolf offers group fitness classes, such as yoga and cardio, if you’re looking to add some extra physical activity to your golf experience.

Topgolf also allows you to rent out entire bays, making it a popular destination for corporate events and team building activities. By playing golf, employees are provided with a unique and fun experience outside of the traditional office setting, which can help boost employee morale and provide a fun and engaging way for colleagues to interact with one another.

Whether you’re looking for a good workout, to socialise, or build a rapport with your co-workers, Topgolf is the place for you!

 

Office Avengers Of The New Workforce: Uniting Skilled Offshore Talent In Remote Harmony

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by Kraig Kleeman, CEO of The New Workforce 

Gone are the days of confined cubicles and isolated office pods. The static hum of fluorescent lights has given way to a dynamic symphony of collaboration that resonates beyond office walls. Talent knows no bounds in this era — it stretches across time zones, cultures, and continents. Geographical distances are reduced to mere pixels on a screen, while the accurate measure of productivity is no longer defined by proximity.

Just as the evolution of rock ‘n’ roll disrupted the rigid structure of classical music, introducing a raw energy that transformed the musical landscape, so too is the new work landscape experiencing a revolution. A rhythmic cadence is emerging, fueled by the beats of remote work and offshore outsourcing. It’s a harmonious disruption, challenging the traditional notions of where and how work is conducted.

Optimizing collaboration on remote offshore/onshore teams

Within the expansive realm of the modern work environment, where boundaries are less about office walls and more about virtual connectivity, the focal point turns toward optimizing collaboration within remote offshore/onshore teams. Just as a band relies on cues during a live performance, remote teams can leverage video conferencing, instant messaging, and project management tools as their cues. Frequent check-ins, status updates, and virtual brainstorming sessions can echo the dynamics of band rehearsals, refining the collective performance.

At the core of effective collaboration is establishing clear goals and expectations. Like a band working toward an unforgettable show, teams need well-defined objectives and roles. In teams spread across time zones, aligning these objectives becomes paramount, requiring a willingness to adapt and compromise with employees and leaders to ensure proper alignment. 

Trust and accountability are the cornerstones of effective collaboration, reflecting the camaraderie among close-knit teams. In remote teams, valuing every contribution and upholding deadlines are essential. Managers step into roles similar to conductors, guiding the team while giving individuals the space to excel in their respective domains. Much like a band values each member’s distinct skills, remote teams foster a culture of personal responsibility and accountability.

Developing cohesion and alignment across distributed groups

The key to developing cohesion and alignment is establishing a clear team identity, while still honoring what everyone brings individually. For example, Aerosmith is known for being one of the most debaucherous and rowdiest bands in the ‘70s. Yet, each original band member brings something unique — Steven Tyler brings his killer vocals and lively moves, Joey Kramer holds the band together with his beats, Joe Perry slays the guitar to bring it all together, and the other members add in the details that make their music a full experience. 

To establish that team identity, communication needs to be at the center of it all. By embracing open dialogue and freely sharing information, team members gain better insights into each other’s perspectives, resulting in a more interconnected and harmonized workforce. Promoting collaboration among members with different strengths fosters an environment of mutual reliance, ultimately strengthening overall group coherence.

Managing workflows smoothly with staff in different time zones

One of the biggest challenges people often face with working with offshore talent — or even team members across the country — is managing time zones. There are several ways to help facilitate this:

Time zones: Diversity and Overlap.

As part of company culture, it’s important to recognize that time zones exist and each person works differently. However, you can also look for time zone intersections to see the best time to do weekly team meetings to ensure everyone is on the same page. 

Secret weapon: Strategic Communication.

Leverage tools like email and collaborative platforms for seamless contribution regardless of time zones, ensuring work progresses like an uninterrupted melody.

Clear expectations and automation.

Define communication expectations, set time zone-conscious deadlines, and automate routine processes to ensure efficient workflow alignment across temporal borders.

The intricate coordination of a remote workforce resembles the synchronization of musical instruments, where each component plays its role in creating a unified composition.

Facilitating cross-cultural understanding

Inclusivity should be the cornerstone of company identity when working with offshore talent or anyone. Being aware of and sensitive to different cultures is crucial, much like understanding various perspectives. Encouraging an environment where differences are acknowledged and appreciated fosters inclusivity and a more productive atmosphere.

Inclusion includes adapting to different communication styles, which ensures clear and effective teamwork. Allowing different communication styles to play into each other is like a jazz band — at first, it sounds disjointed, but then it starts to create a pleasant melody with a common end in mind. Identifying common goals resonates with diverse teams because it helps everyone focus and stay on task. 

Promoting cross-cultural understanding creates a workplace where diversity is an asset. Organizations can achieve a cohesive and harmonious working environment that enhances collaboration and draws strength from diverse perspectives.

The crescendo of this symphony of ideas is creating a harmonious work environment where diversity is cherished as an asset. Organizations that embrace cross-cultural understanding and seamless collaboration stand as testaments to the powerful melody of unity, strength, and innovation.

 

Kraig Kleeman is the embodiment of a dynamic fusion between Elon Musk’s visionary innovation and Mick Jagger’s magnetic stage presence, making him the ultimate Event Emcee. With his trademarked “Energy Bumps,” Kraig rocks events to their core, leaving an indelible mark. His transformative journey invites audiences to experience his energy bumps’ evolution from lighthearted entertainment to profound contemplation, bridging amusement and life’s mysteries.

 

Why We Need Less Social Media And More Old-Fashioned Influence Building

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by Robert L. Dilenschneider, author of “The Ultimate Guide to Power & Influence: Everything You Need to Know

We live in an age where “influence” is quantified by superficial metrics like likes, shares, and retweets. But as PR professionals, we know there’s more to it than social media numbers. True influence comes from making real connections, solving problems, and improving lives. Question is, in a world of short attention spans and seemingly shallow values, how do we build and nurture that influence over time? And how do we teach our clients to do the same?

By learning the answers, you can set yourself apart from other PR professionals who’ve succumbed to the lure of flashier, social-media-driven approaches.

People still crave the values and meaningful interactions that create real influence — perhaps, in fact, more than ever. These are timeless fundamentals based on human truths. They remain unchanged, even as new technologies transform the landscape.

I suggest shifting your focus from racking up follows to clarifying your purpose, adding value to others, and building strong networks based on shared values. It may sound like I’m calling on you to go retro — and I am, up to a point.

I’m not suggesting we abandon social media altogether. It has a role to play; it’s just not the big key for building influence. We still need old-fashioned relationship-building, targeted outreach, and a nuanced understanding of which platforms to leverage and when.

As PR professionals, we need to understand influence for two reasons. One, we must build and wield our own influence to win (and keep) clients, and to strengthen and leverage relationships inside media networks. Two, we must advise and coach our clients on how to shape, strengthen, and nurture their own influence. (Providing this guidance is actually a big part of our jobs.)

That said, here are some insights and advice on influence to absorb and share with your clients:

Influence isn’t what most people think it is.

It’s not about being pushy or manipulative, or convincing resisters to change their minds. Nor is it about who can get the most likes or brand endorsements, or get others to follow the trends they set. This “influence” is not lasting. Real influence is about directing your power in a helpful way.

Real influence comes from the ability to help the people around you, and to shape the world into a better place. This is what makes others want to follow you, and what will ultimately drive your success.

I’ve learned the key to having influence is to get people to focus on a problem that is clearly and succinctly stated (and usually, you’ll have to be the one to do the clarifying and the stating). Then, find out why the issue is so emotionally important to the people involved; and finally, offer a solution that satisfies all the parties needed to make the solution work.

Networking is about helping, not asking for help.

It’s not just shaking hands and smiling at networking events. It’s about really connecting with people based on shared values and being prepared to add value. Focus on what you have to offer. The people you connect with need to come away thinking about what you could do for them, rather than the other way around.

Networking is an ongoing process, not a one-and-done activity. You may think the purpose of your network is to grow your business, make sales, recruit, or be recruited. But the truth is that it’s about building relationships.

Understand how the favor bank works (and use it).

I think of networking in terms of ‘favor banks’ — coined by Tom Wolfe in his novel The Bonfire of the Vanities. The book is satire, but Wolfe’s point about favor banks captures an essential element in how the world of influence works.

Working the favor bank boils down to this: Help other people, and they will be more willing to help you. You make a “deposit” into the virtual favor bank, and later you will inevitably make a “withdrawal.” Just be sure when you make that withdrawal, you do so elegantly and graciously so that everyone wins.

If this sounds a little manipulative, don’t worry — it’s not. It’s simply a way of practicing the timeless concept of reciprocity.

Social media is not a magic wand — but it does have its place.

Social media can help you make connections with contacts and develop new ones. It can keep you on top of trends and public opinions. It can spark new ideas. It can shine a spotlight on your work and company, and enhance the brand of both. On the other hand, oversharing on social media can be incredibly destructive. You run the risk of attracting the wrong kind of attention or wandering into a political minefield.

That said, too many people try to build their whole ‘influencing’ strategy around what works on social media. Don’t do that. In fact, it should be the other way around. Pinpoint your message and what you really need to accomplish, and then formulate a social media strategy to match. This involves critical thinking and maintaining perspective.

Clarity always beats complexity.

Before you post anywhere, ask yourself, What am I really trying to achieve? Start by thinking critically about what you’re trying to do, who you need to do it, and what might influence them. Gaining clarity on these issues might be tougher than you think, but it’s absolutely necessary, says Dilenschneider.

When clients are having trouble figuring out how to get their idea or project moving, I tell them to first grab a blank sheet of paper. Then I say, ‘In two to three sentences, write what you want to do.’

Some people would rather turn it over to staff to come up with a 50-page report, but you have to be able to distill it down to its essence before you can pitch it to others. You need to figure out who the decision-makers are and decide on the most productive way to reach them. And social media won’t always be the best way.

Prioritize real-world relationships. They still mean something.

Even in the “age of social media,” leveraging personal relationships is often the best way to get the job done. In many instances, social media can’t compete.

A client came to me the other day and wanted to get a big project moving — he wanted social media. I said, ‘There are seven people you need to reach, including one in government and one in media. Get your argument in front of those seven people. They are the ones who count for this project.’ He did not use social media. Instead, he found unique ways to reach out to each of the seven. He was successful.

All this advice isn’t just for PR professionals and their clients. Everyone, whatever our industry, position, or age, needs to build our influencing skill set — especially now.

When all paradigms are being disrupted, our ability to influence becomes incredibly important. It’s what allows us to find the opportunity hidden in the uncertainty. It’s what allows us to thrive in virtually any field and any job. It’s what gives us staying power.

 

Robert Dilenschneider 2

Robert L. Dilenschneider, founder and CEO of The Dilenschneider Group, is one of the world’s foremost communication experts and leadership coaches. Dilenschneider has authored 18 seminal business and career development books. He has counseled major corporations and professional groups around the globe and is frequently called upon by the media to provide commentary and strategic public relations insights on major news stories.

 

Eight Words And Phrases Leaders Use That Turn People Off

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by Jo Anne Preston, author of “Lead the Way in Five Minutes a Day: Sparking High Performance in Yourself and Your Team

Is there an underlying tension when you speak to employees? Do you get the feeling coworkers don’t take you seriously as a leader? Can you recall a conversation in which your employee seemed to shut down and glaze over? It doesn’t mean you’re an incompetent leader. In fact, more often than you’d probably guess, it’s that you’re using the wrong words.

Most of us underestimate the power of words. I believe in order to help people feel respected, dignified, and successful, leaders need to pay close attention, not just to what we say but also how we say it.

Some words set us up to be misunderstood. Others shut people down, make them feel excluded, and even make them dislike us.

The idea is to think intentionally about whether our words work for or against our employees’ needs. A small shift in your speaking habits can make a big difference.

When managing a variety of people, it can be difficult to consider your every word, but being intentional about prioritizing openness and understanding can make you a well-respected leader. That said, here are a few words leaders should avoid (or at least minimize):

Subordinate.

This word can be a quick and easy way to distinguish between those in a managerial role and those who answer to them, but, more commonly, it can make employees feel degraded, less important, and inferior. Consider instead: “my team,” “direct reports,” and “frontline employees” to increase unity in the workplace.

LDI, HRSA, HIT (really, any acronym).

We’ve all used them at some point without a second thought, but it is not safe to assume that every employee is familiar with their meanings. Employees may feel foolish if they have to ask, and when questions go unasked, we don’t speed up at all.

Simply say it how you write it — with the spelled-out version followed by the acronym, at least the first time.

Manager.

(Say “leader” instead.) What’s the difference? Many of us use these terms interchangeably, but here’s my own experience with this discrepancy. An employee who was not a manager asked me if I thought non-managers could be leaders in their role, and of course I said yes. The words I was using made him feel that he couldn’t be a leader if he was not a manager.

The solution? Simply name the person you are referring to. If not everyone is a manager, then say “leaders.”

I’m a perfectionist.

Everyone has either said it themselves or heard it, but what employees hear is that you expect them to be perfect too. Rather, strive for excellence, not perfection. Employees should be able to openly discuss their mistakes without fear of ridicule or too-high expectations.

I/me.

When you are invested and passionate about your work, it is too easy to slip into using “I”/“me.” Simply change it to the plural, more inclusive “we”/“us” instead, once again increasing unity in the workplace.

The girls.

Referring to a department made up of all women as ‘the girls’ will be offensive to most grown women. Managers may not always intend for it to be belittling, but it often feels that way. There are better options. Consider ‘the team.’

You guys.

Another phrase, often uttered without a second thought, that refers to only about half the population. Like “the girls,” it may be hard to see why this matters if you are not the one feeling left out or having to adapt to a description that doesn’t include you. More inclusive language like “everyone,” “folks,” or “y’all” are better options to get a group’s attention.

Blah, blah, blah.

Okay, this one isn’t a word, per se, but rather how you come across when you use buzzwords, jargon, or language you think makes you sound smart. It’s easy to lose people when you do this. Watch your language to make sure you are not overdoing it, and watch your listener for any glazed-over looks or signs of distraction.

Of course, this is far from an exhaustive list. But this sampling of words shows how easy it is for leaders to get in their own way.

Choosing inclusive phrases and using words that lift people up rather than subtly diminishing them goes a long way toward making people like, respect, and listen to you.

Most people agree that actions speak louder than words — but that does not mean words don’t have an influence. They do. Pay attention to how you come across and be sensitive to the feelings of others. You may find that this impacts people’s outlook and their work ethic to a surprising degree.

 

jo anne preston

Jo Anne Preston is the workforce and organizational development senior manager at the Rural Wisconsin Health Cooperative, where she brings over four decades of her healthcare leadership experience to designing and delivering leadership and employee education for rural healthcare throughout Wisconsin and the U.S. She is the author of “Lead the Way in Five Minutes a Day: Sparking High Performance in Yourself and Your Team“, and writes a monthly leadership blog.

 

How To Get Started In Real Estate Investing

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real estate investing

real estate investing

by Zain Jaffer, serial entrepreneur and the Founder and CEO of Zain Ventures 

Although real estate, like any other asset class, experiences its share of fluctuations, there is no question that it is one of the most stable and reliable ways to build wealth out there. The demand for housing never goes away, and, especially in recent years, the demand for short-term rentals has become a major industry unto itself. Moreover, the real estate market is structured in such a way that, once you have begun investing in real estate, it becomes much easier to diversify and expand your portfolio.

It can be difficult and daunting to enter the market in the first place. For one, it typically requires a lot of up-front capital, often with the help of financing. Beyond that, it places you in competition with a large number of extremely savvy buyers and investors, and it can often feel like you do not have the strategies and information necessary to succeed. However, the best way to learn is to do, so this article contains a few key tips to help you get started in real estate.

Tried and True

As with any investment, it is critical to do some effective planning beforehand. The best way to begin is by creating a plan that works for you and that you will be able to stick to. Doing so requires asking some serious questions: not just what kinds of properties you want to invest in or where you want to invest, but what your broader financial goals are and why you want to enter the market in the first place. Once you have come up with satisfactory answers to those questions–answers which, you should note, will naturally change somewhat once you’ve actually begun your journey–you can then work backwards towards addressing the more logistical concerns.

While some people have the disposable income necessary to enter the market by buying or selling a house straight away, not everyone is in a position to do so. Fortunately, there are ways for people with lower incomes to begin investing in properties without breaking the bank. For example, rather than buying, individuals can rent out a few bedrooms or units to get a feel for how this process works while earning some extra income on the side. There are also a variety of ways to pair with more experienced investors, such as working as a buyer’s agent or leasing agent, and gain an insider’s perspective on the market before you even make your first purchase.

One of the best features of real estate as an asset class is that, once you’ve  initially gotten your foot in the door, it becomes much easier to accelerate your profits. Your first purchase will likely be your toughest, but it will provide you with the income and experience necessary to pursue more properties down the road. Learning how to effectively flip houses is a real game-changer, but it requires some extra caution and expertise, as the laws governing these kinds of transactions are complex and subject to change. Still, you do not need to engage in flipping to create a thriving real estate portfolio. 

Fractionalization

As steady as it is, the real estate business, like every other industry out there, is able to be profoundly disrupted by emerging technologies. When it comes to real estate, the major changes will not concern physical structures themselves so much as the new ways in which we are able to buy and sell them. While people rarely think of the blockchain, a distributed digital ledger technology, in connection with something so tangible as housing, recent developments promise to make blockchain a powerful force in the real estate industry.

The concept of turning a property into an NFT (known as “tokenization”) may sound science-fictional, but it is a very real process that shows major potential. Tokenization works by representing the ownership of a property on the blockchain through an inalterable record that is not owned or controlled by any one party. In a similar vein, blockchain-based smart contracts–digital contracts which automatically execute functions, such as transferring ownership, as soon as pre-set conditions are met–are set to radically shake up the industry by drastically reducing the need for bureaucratic red tape and third-party mediation.

One of the most exciting phenomena that will arise from this combination of technologies is a boom in fractionalized investing. Fractional ownership refers to the process by which multiple parties contribute different amounts of capital to owning a property and share both usage rights and any profits made by the property.

With the advent of tokenization and smart contracts, it is now easier than ever to break an asset down into smaller pieces and allow for greater partial ownership. This process allows for the democratization of real estate by making it easier for people with lower incomes to get their foot in the door and start learning about property management without the need to take out loans or mortgages. Instead of working with a single real estate agent, they can join a community of individuals of varying levels of skill and experience with whom they can share knowledge. This ability to share both knowledge and profits is an unprecedented development that promises to make it easier for people of all backgrounds to get started investing in real estate, creating an even more vibrant future for this already strong market.

 

 

Zain Jaffer is a serial entrepreneur and the Founder and CEO of Zain Ventures, a family office which actively invests in real estate as a part of its overall asset management. Zain is also a Partner at Blue Field Capital, which has $1.5 billion in real estate investments across the country and launched a venture capital fund that invests in PropTech startups.

Tips For Your Home-Based Business To Survive A Recession

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by Henry Ma, CEO of Ricoma International

Although the United States is not yet in a recession, recent economic downturns over the past several years following an unprecedented global pandemic have led some economists to predict one may be on the horizon in late 2023 or 2024. The economic uncertainty that accompanies a recession can cause many who own home-based businesses to question whether or not they should continue their ventures, scale them back, or even shut them down altogether. 

There is no need for self-employed people to fear economic upheaval, however. With a solid plan, those with home-based businesses can ride out a recession and come out on the other side successful and financially secure. 

With Ricoma’s embroidery machines and custom apparel decorating equipment, we’ve been able to help many people begin their own businesses from their homes creating custom clothing. We have also been able to watch many of these businesses weather tough economic times with strong budgeting, marketing, and an eye on protecting their interests. 

Here are some tips that can help guide self-employed people through whatever the economy throws at them. 

Diversify your revenue stream.

When the going gets tough, the tough need to start getting creative. A knee-jerk reaction may be to stop developing new product lines, but that is not the way to go with a recession on the horizon. 

Diversifying your product offerings and revenue streams allows you to open doors to more money-making opportunities. In doing so, you also open yourself up to an expanded customer base.

Be flexible and adaptable.

As the economy shifts and the market changes, those who operate their own home-based businesses need to be ready to be flexible and adapt. Part of this involves the diversification of revenue streams, but another part of it involves saving and spending when and where it matters most. 

One sign of adaptability is investing in new equipment so you can bring customers products that they want to purchase when trends in the consumer market shift, which you can prepare well for by saving money and using those savings prudently. Recessions have a way of eating away at savings that may otherwise simply stagnate in bank accounts, but it’s often far more beneficial to divert those funds back into the business. 

Continue to market.

Yes, marketing costs money, but so does any core investment in the health of your business and customer base. Continuing to market through economic downturns will allow past and current customers to remain aware that you are still providing services and products, as well as entice new customers to keep your home-based business thriving — even through a time of recession. 

Businesses need to leverage social media, as this provides a cost-free way to engage with your target market. Additionally, make sure you keep your business’s website running and up to date so customers know where to find and contact you. 

Keep it focused on the customer.

When times get tough economically, it can be easy to panic and withdraw from what should be the cornerstone of any business — the customer. But when home-based business owners are preoccupied with finances, that can trickle down to waning customer service. 

Home-based businesses cannot afford to lose sight of their customer service approach. Through regular communication, continued marketing, and excellent engagement, businesses can let their customers know that they are still valued and appreciated. Customers will remember how a business made them feel, and will continue to patronize those businesses, even during tough economic times. 

During a recession, a positive mindset can mean the difference between a company that thrives and one that fails. By keeping your mind on future plans and continuing to invest in and grow your home-based business, you can weather the impending storm and keep your business running strong. 

 

Henry Ma began his career in the finance industry with Investment Banking at Goldman Sachs. Joining Ricoma International in 2015, Ma recently grew into the CEO role after helping the company quintuple its revenue in five years as COO. Ma hosts the Apparel Academy show on YouTube and is continuously striving to be a thought leader on entrepreneurship, digital marketing, and social media.

 

Preparing For Cultural Shift: Remote Work Is Here To Stay

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by Ginni Saraswati, owner and founder of Ginni Media

Way before Zoom meetings became the new normal, in the days before most of us saw Carbi B’s clip of her yelling “coronavirus,” in 2020, I was already managing a remote workforce. My team has been accustomed to virtual meetings and all-day pajama pants since 2018. So, by the time Covid-19 launched the remote work revolution, we were already on our way.

This meant that a lot of the fears and concerns I was hearing from employers in the media about people working from home, well let’s just say I had a hunch on what was really going on. 

People don’t resist change. They resist being changed.” 

These are the words of the American writer and MIT systems scientist Peter Senge. As co-founder of the Society for Organizational Learning, he’s spent a lot of time researching what lies beneath the corporate resistance to change. 

Let’s talk about the fears, and then look at the facts. 

The Fears

Change makes the future feel uncertain. 

It’s the “We’ve always done it this way. It works. Why change?” mentality. So, when something like a pandemic pulls the rug from underneath your feet, panic sets in. It’s understandable that everyone would want things to get back to “normal” ASAP. 

Company culture will suffer.

The all-important water cooler conversations and coffee break brainstorm sessions are off the table when there is no table, or office, for that matter. The fear is that if these spontaneous meetings cease to exist, then along with them go the great ideas they could hypothetically generate.  

Office buildings are expensive. 

The investment corporations have made in physical workspaces looms large. Whether it’s purchased real estate or a hefty long-term lease, unused physical space isn’t a good look from an accounting perspective. 

The Facts

Remote work is a growing trend. 

A 2022 study demonstrated that 52% of participants would accept a slight pay decrease if given the option to work remotely. A 2020 report conducted by Upwork, the popular freelance platform, projects an 87% increase in the remote workforce by 2025. That’s a whopping 87% jump from pre-pandemic remote work numbers. Remote work is rising in popularity and it doesn’t show signs of slowing down. 

It expands your talent pool by 15%. 

Championing a remote option isn’t just popular these days, it actually allows you to be more selective about your hiring choices. It evens the playing field for people with accessibility issues and the neurodiverse. Getting to an office requires reliable transportation and accessibility accommodations. An office environment also might not be the most comfortable space for neurodiverse individuals. 

Maxine Williams, the Chief Diversity Officer of Meta Platforms, saw a 4.7% to 6.2% uptick in applicants with disabilities and those from more diverse backgrounds since 2019 when they began to offer remote options. Remote work options offer a clear competitive advantage to employers and from a creative perspective, bring a vast experience of background and culture. 

With a clearer definition of company culture, your team can thrive. 

What is company culture, exactly? I believe it’s a combination of shared values that foster a sense of belonging among colleagues. Does that necessarily require a shared roof over our heads to thrive? Not in my experience. 

In a remote workforce, Slack is the shared roof, Zoom is the conference room and Asana is literally the project management board. The key to this is intentionality.  By creating intentional spaces for non-work-related conversations to take place, we’re still having those water-cooler conversations. I make a point to celebrate birthdays, company milestones, and shout-outs for positive feedback from clients. What isn’t said is felt, so I make it a point to celebrate the wins, communicate as soon as needed, and invest the time into building relationships as a foundation for a thriving workforce. 

At our core, we’re a customer-focused creative media company. Each podcast episode we produce requires a team effort. This collaborative nature is the fabric of our company culture. So, for my business, teamwork is written into the recipe. 

When it comes to change, we naturally default to fear. But when you’re able to step back and give change a chance, you might be surprised at what you find. Over the long term, companies lower their overhead costs while simultaneously increasing diversity. By offering today’s workforce something they clearly desire, you’re contributing to their overall job satisfaction and increasing the likelihood that they’ll stick around. And in today’s world, that kind of loyalty is something that even money can’t buy. 

 

Ginni SaraswatiGinni Saraswati is the CEO and founder of Ginni Media, a NYC based podcast production company producing award-winning podcasts. She’s also an award-winning journalist and the host of The Ginni Show and PodPops.

 

 

Influence Is The Ultimate Life Skill. Here’s How College Students Can Start Building It Now.

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by Robert L. Dilenschneider, author of “The Ultimate Guide to Power & Influence: Everything You Need to Know

A new school year brings endless possibilities, but also many challenges. There are tough classes to take, challenging schedules to navigate, roommate dilemmas to solve, and decisions to make about activities, internships, and more. Amidst this uncertainty, here is some advice for returning students: Focus on building your influence and it will help you with all the rest.

Influence is the ability to move people to action. When you can connect with others and motivate them to work toward shared goals, you have true influence — and it will make your life better in so many ways. This skillset will help you thrive in college and beyond.

Not only will honing your influence skills lead to productive relationships with faculty, fellow students, and employers (assuming you have a part-time job) — enabling you to shine in your academic work, make your mark in student organizations, and compete successfully for internships and other opportunities — it’s good practice for the (so-called) real world.

You are in college to learn, and not all of that learning is connected to mastering the course work. Every interaction you have during college is a training ground for future interactions in your career and community once you graduate. Look at these four, or six, or more years as prime time for growing your influence.

Many people misunderstand influence, confusing it with manipulation or social media fame. True influence flows from strong values, a desire to help others, and win-win relationships. Here are some of top tips for college students looking to boost their influence:

Start with a complete self-inventory.

What are your values? What are you building towards? You must start here, because this is what drives everything else. Influence is about who you are, not just what you do. When you’re young, you may still be learning about yourself, and that’s fine. But be sure to ask yourself why you want the power to influence others.

Will you use your power for personal gain or for the greater good? Do you want to have the power to lord it over others or the power to make things happen that will benefit many? The way you use your power says a lot about your character and will determine your legacy.

Ask yourself: How can I help others?

Counterintuitive as it may sound, real influence comes from the ability to help the people around you and shape the world into a better place. This is what makes others want to follow you and what will ultimately drive your success.

Find a cause that matches your interests and passions. Use your skills and talents to support it. Your help may not be monetary. It may be something less obvious, like the ability to help people think creatively. Not only will you draw others to you, you’ll become a better person and experience a real sense of fulfillment.

Start building your network now.

Keep your name in front of people you want to connect with. Make a list of people you would like to know in your field, the media, politics, or other realms. Then narrow that list to a manageable number. Research their backgrounds, such as where they went to school, what boards they serve on, their charitable causes. Then, find ways to regularly connect with them.

I know a fellow who wanted to reach three key people. He put their names in his electronic Rolodex, and when something would come up in the news related to their interests, he would contact them with the information. It was an enormous help in making connections. Don’t overdo it, of course. You want to be helpful, not pesky.

Focus on what you can do for others, not vice versa…

This is the essence of networking. It’s not about shaking hands and smiling at networking events. It’s about really connecting with people based on shared values and being prepared to add value. And it’s not a one-way street.

Focus on what you have to offer. Research industries and leaders you are likely to meet. Have something to talk about with them that will convey your knowledge and interest. And most of all — listen. The people you connect with need to come away thinking about what you could do for them, rather than the other way around.

… and know that networking is an ongoing process, not a “one-and-done” activity.

You may think the purpose of your network is to find a good job after graduation, or grow your business, or make sales, or climb the career letter. But the truth is that it’s about building lifelong relationships. You are not there, hat in hand, seeking a job. That may come eventually, but don’t be so desperate to make it happen. Life unfolds in its own time.

When making personal connections, know that the little details matter.

Much depends on how you interact with others. Always be nice. Know birthdays and send cards with a short personal note. Use correct grammar and spelling. Give credit to others. And be respectful of people’s time: Return phone calls and emails promptly (within 24 hours is best).

Don’t underestimate the power of gratitude. A simple “thank you” to your professors or advisors will go a long way.

In our nonstop, sometimes frantic lives, we may easily forget the importance of gratitude, the value of that often brief but vital connection we make when we take a moment to smile and say “thank you.” People benefit from saying it as much as the one listening appreciates hearing it. Vast emotional distances may be overcome in a moment by a “thank you” that conveys “I value you and what you do.”

Protect your reputation, starting now.

The more power and influence you end up accumulating, the greater the efforts of others to take them away — or at least take them down a few notches. Assume your life is an open book. Social media has forever blurred the lines between “personal” and “professional,” so think before you post anything inflammatory, controversial, or politically sensitive. It could come back to bite you, many years from now.

Own your mistakes.

Mistakes are bound to happen, particularly if you are doing new and innovative things. Never try to hide from them or shift blame to others. Instead, own the mistake. Take responsibility, learn from it, and find a constructive way to move forward. Don’t wallow in failure.

Sharpen your communication skills.

Before you say it or write it, get clear on what you want to communicate. The more focused your communication is, the deeper the impression it will make. Focus begins with clear thinking. Ask yourself what result or action you want before you send the email, pick up the phone, speak up in class, or write the speech.

Make sure your tone and word choice match your goal. Be succinct. Always. No one wants or has the time to wade through verbiage.

Use the strong language of success.

For example, avoid clichés. Not only do they make your message unclear — after all, what does “Get the ball rolling” or “Think outside the box” really mean? — they make you seem lazy. Be original. Always use the active voice, never the passive. Make your sentences energetic, not flabby.

When speaking, as in writing, use active, muscular verbs. And please, avoid the temptation to ‘-ize’ a word. Don’t promise to ‘prioritize’; say that you will ‘set priorities.’ Use the strong language of success.

Seek to be a problem solver and conflict neutralizer.

Dr. Zoe Chance, an author, researcher, and professor at the Yale School of Management, had a question that she claims can “transform conversational dynamics”: What would it take for us to resolve this?

The key to having influence is to get people to focus on a problem that is clearly and succinctly stated (and usually, you’ll have to be the one to do the clarifying and the stating). Then, you find out why the issue is so emotionally important to the people involved; finally, you offer a solution that satisfies all the parties needed to make the solution work.

Finally, find harmony between your studies, your extracurricular activities, your network-building efforts, and your social life. This necessitates a mindset shift that will hopefully carry through into the life you craft long after you leave the college years behind. 

The well-rounded individual makes little distinction between work and play, labor and leisure, the mind and body, education and recreation, love and religion. When you are doing work that provides satisfaction and personal fulfillment, it doesn’t feel like work. It is part of the natural flow of your life. It’s like moving effortlessly with the current in a river instead of fighting every inch to go upstream.

 

Robert Dilenschneider 2

Robert L. Dilenschneider, founder and CEO of The Dilenschneider Group, is one of the world’s foremost communication experts and leadership coaches. Dilenschneider has authored 18 seminal business and career development books. He has counseled major corporations and professional groups around the globe and is frequently called upon by the media to provide commentary and strategic public relations insights on major news stories.

 

A Security Council For Your Business: How A Governance Team Can Help You Succeed

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by Patrick Esposito, President of ACME General Corp., Founder of Initiative Labs LLC, and author of “The Structure of Success”

As a leader of a start-up or small business, you and your partners (if you have them) are responsible for establishing the direction, monitoring the performance, and revisiting the direction of your business on a consistent basis.

But you do not need to do it alone. As I explain in my new book “The Structure of Success”, there is much to be gained by creating a governance team composed of experts in areas such as management, sales, marketing, accounting, and compliance. These are individuals who you might not be able to hire as full-time team members but who can help you elevate the performance of your business.

A Governance Team as Your Security Council

The governance team, which I like to call your security council (in a nod to the United Nations), focuses on the security, stability, and future of your business.

Do not worry, if the term “governance” conjures images for you of large publicly traded companies with boardrooms filled with directors focused on Sarbanes-Oxley compliance, audit report analysis, and the like. Governance, for your company does not need to involve a board of directors — or even a board of any kind.

Governance, in its simplest form, provides a structure and processes to help you manage and guide your business. The business governance framework — integrated with your management team — will set the direction of your company, monitor the execution of these strategies, and revisit the direction.

Governance Options

What are the options for business governance frameworks? You have a range of choices, including:

  • Board of directors — Legally defined formal group of elected individuals with the power to set business policies for management and oversight
  • Advisory board — Informal or formal body of experts and advisors that is generally not legally defined, constituted, or empowered but rather is selected, constituted, and operated by the executives and management team to provide strategic advice
  • Professional advisor team — Group of professionals with specific expertise, such as legal, accounting, etc., who serve as strategic advisors to management and/or a board, but without legal authority
  • Friends and family council — Group of friends and family members responsible for providing strategic advice without any specific legal authority
  • Hero ball — The power of the one or two self-appointed “decider” or “deciders.”

These governance structural options are not mutually exclusive. You can use all or even some of these options together. What is important is to determine the type of structure you wish to use. A factor may be how much input you want to receive from and what authority you wish to cede to individuals who are not you or your co-owners. The size of your security council should be large enough to balance providing diversity in viewpoints and small enough to support collaborative dialogues that generate action.

No matter the reason, it is important to decide on the model or models that are best for you and provide you with the most comfort. Then, you will need to do some additional work to frame the model, including considering whether legal changes — for instance, through updates to bylaws for a corporation or to the operating agreement for a limited liability company — are needed. Even if it is not legally required, it is important to create a short, concise charter that will provide the foundation for the operations of the governance model you choose. 

Experiences with a Governance Team

In businesses that I have founded and led that proved to be successful — either through long-term sustained operations or an eventual acquisition by a market leader — we used a formalized governance structure with a board of directors (including at least one independent member) that was empowered to set the policies for management and oversight.

In a survey of 100 expert business leaders conducted as part of the research for “The Structure of Success”, I found that nearly 90 percent of them used some type of governance or advisory structure, and the majority — more than 60 percent — relied on a formal board of directors.

So, while a governance team may seem like something that only exists for larger businesses, the reality is your business will be better positioned to succeed if you establish your own security council!

 

patrick esposito

Patrick Esposito, author of “The Structure of Success”, is president of ACME General Corp. and also serves as counsel with Spilman Thomas & Battle law firm. He has helped found, lead, and advise businesses in technology, consulting, and other sectors. Esposito recently launched Initiative Labs LLC to help leaders apply the approaches and tools in this book.

 

Evaluating Success: Metrics And KPIs For Measuring The Impact Of Software House Cooperation

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software coding

Defining success in software house cooperation

Having common ground is crucial in any cooperation. Your company and the software house you are working with may have a different definition and perception of success, which could affect the project results. It is worth defining your goals and objectives for such a partnership before you even make a final partner choice. 

Some software houses may refuse to use KPIs to evaluate their work since it puts much more pressure on them, but a confident partner will understand their importance. Of course, these initially established KPIs can be renegotiated once you choose to work with a particular company. Try to find the consensus, defining success criteria together. Be realistic, or otherwise, these metrics won’t be useful. That means when establishing the KPIs, take the project scope, market challenges, etc.

How to choose the right Key Performance Indicators (KPIs) for measuring project success? In-house vs. outsourcing software development

Whether you work with your internal team or an external software development company, you will likely establish KPIs to control and evaluate the outcomes of your efforts. However, in the second scenario, you should structure your metrics differently than when working on your own. You will still need the KPIs that relate to the digital product itself, but it is important to also add those that evaluate the collaboration itself.

Business impact and technical metrics for the software house

These metrics are applicable to any project, regardless of whether you are working with a software house. Time-to-Market is a crucial KPI, especially if you are putting product development into the hands of an external team. 

Why is it so important? If you have an innovative idea or concept, you want to bring it to the market first – the longer the process extends, the more chances there are that someone else picks it up, taking away your competitive advantage. It’s important to keep it real – ask the software house about their previous realizations and establish expected time to market based on their experience, too. It’s supposed to be motivating, not terrifying!

Other KPIs in this area may include:

  • Return on Investment (ROI) – software projects are often unpredictable, and their success depends on many factors, so likely the software house will not want to use this KPI as a guarantee, which happens 
  • Performance metrics like response time, latency, error rate, etc. They will depend on the character of your project – for instance, if your app is task-intensive and has to handle multiple users, throughput may be another crucial KPI. You can acquire the data on these metrics from crash reports, testing reports, etc.
  • User satisfaction metrics like churn rate, retention rate, and net promoter score (NPS) – while they refer to the selection of the requirements, they may also signal incorrect technical choices or errors in development. You can collect such information through surveys and user feedback.

Collaboration metrics to use when working with the software house

The collaboration metrics will help you make the most out of your partnership – based on the specific KPIs you can point out the areas for improvement through the course of the project and actively contribute to its success even if your team doesn’t directly participate in development. 

These KPIs are harder to establish, but here are the areas to look into when discussing them:

  • frequency and quality of communication – did the software house keep you up to date with the project progress as much as you expected? Did they use suitable tools? Were they available enough?
  • Agile software development metrics (applicable if you work in this methodology) – sprint progress, backlog management 
  • flexibility – was the team capable of adapting to requirement changes and using your feedback to improve the outcomes?

If you use these metrics throughout your cooperation, there is much more chance you will bring a successful product to the market!

 

Finding Your Brand’s Tone Of Voice

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by Amanda Reseburgm Writer at Otter PR

Every brand has a tone of voice, whether they know it or not. A brand’s voice is the personality a brand gives off, the “feel” that comes from the brand’s style, message, representation, and engaged audience. A brand’s tone of voice is part of its overall identity, and helps the brand resonate with a target audience and build a following.

Brand voice helps your brand stand out among a sea of competitors. Whether your voice is “powerful,” “serene,” or “hilarious,” it will speak to a certain audience and determine what that audience can expect from you as a business. 

Some famously effective brand voices include Harley-Davidson (“rebellious,” “cool,” “a little dangerous”) and Tiffany & Co. (all you need is that little blue box to think “luxury”). Some brands have thrived in the age of social media and used it to completely redefine their brand tone of voice. One example is Wendy’s, which took to Twitter and established itself as a brand with an acerbic wit and no-holds-barred approach to friendly competition with the other burger chains.

Finding your brand’s tone of voice can be a challenge if you are just starting to develop your brand. However, there are steps that a new business can take to tap into what makes their brand stand out and develop a voice that gets noticed above the din.

Think of the brand’s target audience

Without a target audience in mind, it can be nearly impossible to land on a tone of voice that resonates. Who are the people most likely to want or need your product or service? What are their demographics? Where do they live, work, and play? How do they speak and what music do they listen to? By doing a deep dive on the ins and outs of who your target audience truly is, a brand voice that will resonate with them will begin to develop.

Understand your identity

It’s important that before you start thinking about brand voice, you develop a deep understanding of your brand identity. Who are you as a business? Who are your people and what are your values? Write a business mission statement and study it for signs of what goals and important points are identified within it. Why did you begin your business in the first place? What problems were you looking to solve? These are all questions one can ask themselves to tap into who their business is and what the business identity may be.

Know your employees

Those who work for you are part of your brand voice. Think about the typical Starbucks barista. Are you picturing a certain type of person? Starbucks baristas have a recognizable personality about them, and that has become part of the larger brand voice. The brand’s voice often aligns with the company leadership and the people who work for you. Starbucks didn’t force their baristas to be a cool, young, hip group — those are the people who gravitated toward the job and helped mold and shape the brand voice.

Look at past content 

If you have an established business, but are just now diving into establishing your brand voice, it helps to look at past content to see if you have already formed a voice without realizing it. Review past blog posts or social media content and see what is consistent throughout — or what stands out like a sore thumb as inconsistent. The words, phrases, feel, and personality that you see over and over? That’s your brand voice. 

Your brand voice should come into play anytime your brand is “speaking” — whether through packaging, social media engagement, blog posts, your website, or your customer interactions. By having a sharply defined brand voice, businesses can establish themselves as unique and separate themselves from the competition, garnering the attention of the customers they most want to target. 

 

Amanda Reseburg

Amanda Reseburg is a staff writer with Otter PR and has been a freelance journalist since 2016, with work featured in Scary Mommy and the Beloit Daily News. She was a creative entrepreneur for 13 years and founded her own hospice photography volunteer program, profiled by PBS. She lives in Orlando with her husband and three children.

 

Creating A Culture of Continuous Learning: Strategies For Developing Skills In Employees

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online learning

online learning

Lifelong learning is the number one skill that sets hugely successful people apart from their peers. As a combination of curiosity, tenacity, and an enterprising spirit, lifelong learners experience more career satisfaction than those who let their skills stagnate. Some individuals are more naturally inclined to being lifelong learners; however, a culture of continuous learning can be established to encourage the entire employee base to develop their skills further.

PEG staffing encourages fostering a dedication to developing employee skills as it is a major factor in growing your business and increasing engagement within the workforce.

The Benefits of Continuing Education

In nearly all occupations, there is always a risk that employees will get bored with their careers. This boredom leads to a feeling of immense dissatisfaction and a sense of purposelessness that is difficult to overcome. In the modern workforce, keeping boredom at bay through growing the skills base of employees promotes the strength of the organization. Additionally, continuous learning allows your company to perform at its peak and keep up with the competition. As your employees improve themselves, they can take on new challenges and tackle everyday tasks with increased confidence and efficiency.

Education With a Purpose

When promoting continuing education within an organization, there are two major ways to go about it. The first involves creating your own curriculum and programs to support learning. The second involves outsourcing education to facilities such as Community College and private businesses that focus on improving and developing skills and employees. Both options may be great for a company depending on the specific industry and size, so considering the costs and benefits of both would be valuable before instating any specific program.

Some general guidelines for educational programming for employees include ensuring that the learning objectives are aligned with the goals of your organization, checking that key skills will be developed, and being able to customize learning on an individual basis. Everyone learns at a different rate and with different learning styles, so being able to adapt education to the individual needs of your employees can bolster the culture of continuous learning through encouraging and inspiring them to continue growing.

Characteristics of a Lifelong Learner

Encouraging employees to develop and cultivate the characteristics of a lifelong learner can be a lifesaver as they grow and experience with the company. The main benefit of continuous education for the individual is increased employment opportunities and greater responsibilities that result in higher pay. However, hiring lifelong learners through great Staffing services such as PEG Staffing can pay off greatly for the employer as well. Ensuring new talent is instilled with the characteristics of lifelong learning, including curiosity, tenacity, self-motivation, willingness to embrace challenge, openness to constructive criticism, and proactivity can assist in establishing a strong culture of continuous learning within the workforce. However, even if certain employees may be lacking in some of these characteristics, they can be encouraged, and these skills can be improved over time through educational opportunities.

Routine Trainings

While pop-up workshops and educational experiences can be fun, most employee growth comes from regular scheduled training sessions. For newer employees, these may be scheduled on a frequent basis, such as monthly or quarterly, and as employees gain experience, yearly workshops may be appropriate. Generating excitement around training can be a great way to integrate it into the culture of your organization, and this can be done in several ways, including incentivizing training (having prizes or higher pay for training day) and highlighting the career pathway afforded to trained employees. Additionally, be sure to keep training relevant and up to date to ensure employees can make the most out of it and avoid wasting time.

Special Improvement Opportunities

For the more conscientious and ambitious employees, offering specialized workshops and seminars may be a great solution for accelerated promotion and development of skills. While having in-person resources may not always be possible for your organization, there are huge amounts of online resources ranging in affordability (some are free) that can be helpful for your organization. Encouraging your employees to become certified and accredited by national organizations can also be a great step for building the reputation of your business and providing employees with increased confidence in their skills.

Fostering Teamwork and Mentorship

A great way to foster a culture of continuous learning beyond providing educational opportunities is creating a strong professional network within your organization. More experienced employees can be a great asset in training newer hires as they have real-world experience that is directly applicable to the job at hand. Utilizing the benefits of promoting interpersonal relationships within your organization can be accomplished through reforming team-building activities, creating a mentorship program, and assigning roles within teams, encouraging collaboration over competition.

Rewards and Encouragement

It’s a fact of life that people are very reward driven, and incentives can be used to help promote the culture of continuous learning by offering rewards for the development of skills. For smaller bits of knowledge gained, incentives could include small cash prizes or employee parties, but for larger educational opportunities, promotions and raises can be offered. Employees with a greater skill base are assets to your company, so treating them with respect and appreciation is important and can greatly boost morale. Emphasizing that new hires and experienced veterans alike can work their way up the organization by educating themselves can be a great way to encourage employees to continue their professional development journey.

Final Thoughts

When a culture of continuous learning is established in an organization, employees and employers alike reap the benefits. Employees in organizations that provide educational opportunities are more likely to have increased job satisfaction, be more engaged with their careers, and seek challenge and advancement. These actions greatly benefit employers as well because more internal hiring can be completed from an already educated workforce, and productivity is increased by the development of skills. Additionally, the greatest benefit of lifelong learning is that mental stagnation is avoided in all parties, ensuring all members of the team can grow and improve collaboratively.

If you’re looking for team players who have a passion for lifelong learning, check out PEG Staffing for details on hiring your dream team.

 

5 Ways To Optimize Your Resume For AI Tools Recruiters Use

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by Jeremy Schiff, Founder and CEO of RecruitBot

New to the job market? Looking for your next gig after years at your most recent role? Or maybe you’re happy in your current position, yet you’re still open to other interesting opportunities and wouldn’t mind if a recruiter got in touch.

Here’s something you need to know: These days, there’s almost always a robotic gatekeeper standing between your resume and an actual human’s eyeballs.

First, there’s the applicant tracking system, or ATS. It’s a type of software that recruiters and organizations use to manage and streamline the screening and hiring processes. These platforms typically use machine learning and artificial intelligence to quickly scan candidates’ submissions and identify prospects who align with specific job criteria. Recruiters also dip into their ATS to review past job applicants when new roles open up within an organization.

Then, there are various kinds of digital screening and sourcing tools that outbound recruiters use to find you wherever you are online, whether that’s LinkedIn, other social media platforms, career sites like Monster and Indeed, industry-specific destinations like GitHub and Medium, or elsewhere. As the job market evolves, recruiters are leaning more heavily into outbound approaches to find candidates, rather than simply waiting for talent to come to them through a traditional application process. They often use technology-driven solutions like RecruitBot to automate this outreach and sort through the endless collection of resumes, profiles, and assorted data points across the internet (and within their internal ATS).

Whether you’re hoping to get your resume past an ATS or catch the eye of an outbound recruiter, it’s more important than ever to optimize the information you share about your skills and experience.

Here are five things to keep in mind as you refine your resume or profile:

1. Use keywords that are relevant to the job you’re applying for or want to be recruited for. When you browse through job descriptions that appeal to you, what are the skills, credentials, titles, and terms that show up over and over again? Call these out explicitly in your resume or profile so the ATS or sourcing software will understand that you’re an ideal match. Each time you apply for a different role, tailor your resume to mirror key language from the posting.

2. Keep your information up to date. Even if you’re not actively looking right now, refresh your online career profiles with keywords that capture your latest achievements, training experiences, and areas of expertise. And always, always make sure your contact details are current so recruiters can get in touch. If you are looking, refresh often; most systems prioritize candidates that have changed their data recently.  (Remember that they may reach out via social media instead of email or phone, so you’ll want to check those inboxes regularly and tweak your settings to receive alerts about new messages.)

3. Format your resume in a simple, easy-to-read manner, using a clear, professional font and font size. Fancy graphics, special formatting, and ornate text styles can confuse the sourcing systems and ATSes. If you’re applying for a job, always submit the file type specified in the posting, such as a Word document or PDF. Avoid putting critical information in headers, footers, or tables, since an ATS can miss them entirely.

4. Use organizing techniques like bullet points and chronological order to list educational achievements, professional credentials, and job history. This helps ensure that the ATS or outbound recruiting tool doesn’t inadvertently convert your neat and tidy profile into incomprehensible blocks of text.

5. Remember that it’s not just about the automated tool or ATS! If your application, resume, or profile makes it through the initial screening technology, a real person will eventually read the information you share. Focus on crafting a compelling and genuine narrative to help ensure your success when you get to that stage. Because at the end of the day, most humans appreciate good stories more than robots do.

Try out these simple tips now to increase your chances of making a meaningful connection with your next employer.

 

Jeremy Schiff is Founder and serves as CEO at RecruitBot. Jeremy began his career by earning a BS and Ph.D in Applied Machine Learning from UC Berkeley. Jeremy saw first-hand the opportunity to transform the way that recruiting works through machine learning and automation, and founded RecruitBot in 2017 to spearhead the mission to revolutionize how to find, engage, and optimize engaging top-talent.

 

Should CEOs Be Activists?

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by Amani Wells-Onyioha, operations director and partner at Sole Strategies

In today’s rapidly evolving business landscape, CEOs face a dual challenge: steering their companies towards success while also addressing pressing societal concerns. The question arises: Should CEOs embrace activism to drive change? While integrating values into business operations is crucial, it’s equally important to recognize the potential drawbacks that activism can bring and why it’s better for most businesses to focus on their core operations and employees.

Redefining CEO Activism: Beyond Performative Gestures

The face of activism has changed over the years, from leaders like Martin Luther King Jr. to Fred Hampton, to the activists who supported progress in the LGBTQ+ community, and many others. Activists had clear goals and missions in mind, and it was their sole purpose to execute and effect change. However, in recent years, CEO activism has often appeared performative rather than effective. This isn’t aligned with what consumers expect from businesses, regardless of their political ideology.

Nevertheless, running a business encompasses more than numbers. Having a clear mission and values is critical for a company’s growth, but there are lines that need to be addressed.

Balancing Values with Business Goals

Rather than focusing on activism, CEOs should prioritize protecting and valuing the lives of their employees. Regardless of the type of business you’re running, prioritizing your staff is now an expectation in 2023 and will place your company ahead of others. This not only contributes to your employees’ success and happiness but also leads to higher retention rates, benefiting your company in the long run. CEOs can start by prioritizing issues such as professional development, paid time off, sick days, maternity leave, diversity, and overall employee well-being.

However, keep in mind that each company will have a staff with individual needs, so it’s crucial to listen to them and adapt as needed. When you embed this type of culture as a natural extension of your company’s values, it can drive employee motivation, customer loyalty, and shareholder support.

Steering Clear of Performative Activism

A cautionary tale emerges when a CEO’s good intentions turn performative. In recent years, we’ve witnessed companies adopting trendy causes for the sake of optics rather than genuine commitment. CEOs who advocate for causes without meaningful action behind closed doors risk facing backlash. In a society heavily influenced by social media and reviews, “faking it ’til you make it” when aligning your business with a cause only pursued for market growth is nearly impossible. Such performative activism will ultimately harm your business because it’s more challenging to undo a tarnished reputation than to build something authentic.

The Divisive Nature of Stating Your Position

If your company aims to do more than merely maintain the company infrastructure, be aware that you might step into contentious territory. Nearly every cause, whether environmental, societal, or civil, has the potential to alienate a significant portion of your customer base, even causes you might consider harmless. This is why my personal response to the question “Should CEOs be activists?” is ‘No.’ Many companies can be successful without taking sides, focusing on supporting their staff, and setting a positive example for other businesses. In a highly polarized world, you risk not only engaging in performative activism but also upsetting your employees and losing substantial business.

The exception is if your brand has positioned and built  itself on a particular side of an issue or ideology. My own company is a political organization that exclusively works with Democrats. However, alienating Republicans doesn’t harm our business; it actually helps. By fully committing to the cause we believe in and actively advocating for our position, we cultivate stronger relationships with our clients, ultimately benefiting both our goals and theirs. Several other companies have successfully branded themselves this way and have dedicated customer bases due to their “activism.” Knowing where your company stands is essential.

Finding Your Own Stance in Business

As you determine the type of business you are or want to run, consider your product, your personal values, and whether you’re willing to potentially isolate investors, clients, and staff. If you choose to speak out on specific issues, CEOs must genuinely align their activism with their company’s values, ensuring that actions speak louder than words. Collaborating with employees and stakeholders to identify meaningful causes can promote inclusivity and garner authentic support.

CEOs have a duty to provide living wages, growth opportunities, healthcare, and a clear career path for employees. This is their most important role in contributing to social progress. While it’s important to incorporate your passions into your organization’s mission, proceeding with caution is crucial, as full-fledged activism could become messy very quickly.

 

Amani Wells-Onyioha

Amani Wells-Onyioha is a dynamic political strategist, organizer, and thought leader. She is operations director and partner at Sole Strategies, a Democratic political firm helping candidates across the country get elected.

 

 

5 Characteristics Of A Great Dental Website

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With most people looking for dental services online, having a great website for your dental practice can’t be stressed enough. A good dental site builds your practice’s online presence and gives it more credibility. Unlike traditional marketing alternatives, a properly designed dental site cost-effectively markets your dental practice, guaranteeing a high ROI. In addition, it gives your brand a more modern, professional appearance, which is key to attracting quality clientele.

A successful dental site should have the right qualities. Outlined below are five characteristics of a great dental website.

1. Good speed.

How fast your dental website loads significantly impacts its rankings on search engines and the time prospects and site users spend on the site. Website visitors expect your dental site to load fast, with statistics indicating that 53% of mobile users abandon websites that take more than three seconds to load, increasing bounce rates, which can negatively impact your practice’s growth. From an SEO perspective, slow websites impair user experience, and since it’s a priority for search engines, your site will be ranked low if it consistently loads slowly.

If you’re using a shared hosting plan, it could be the reason for your slow speed. As such, look for quality dental website hosting providers offering dedicated servers. The best hosting provider should have a large hard drive and significant bandwidth. Additionally, it should support the traffic your dental site receives and have powerful RAM. Compressing your images to reduce their sizes can also improve the site speed.

2. Premium quality content.

For a successful dental practice SEO campaign, your website should have top-quality content. It should be valuable and helpful to your dental website users. Publishing premium quality content on your dental website establishes you as a thought industry leader your website users can trust. If users and prospects find your content engaging and relevant, they will spend more time on your site and even convert into paying clients. With good-quality dental content, other authoritative sites in your industry will likely link to your website. This gives Google and other search engines a confirmation that your dental content is authoritative and informative, boosting your SEO rankings.

3. Website security.

Web security is vital to safeguarding your dental practice from cybercriminals and building client trust. If your dental website is insecure, prospects won’t feel safe interacting with your brand online. Google sends users to secure websites because they guarantee a safe browsing experience. This means an unsecure dental website won’t rank high on SERPs. A secure website:

  • Builds confidence in your dental practice: Your patients will have confidence in your practice if they’re assured of data privacy and security and that their details won’t be compromised via data breaches
  • Betters search engine rankings: Search engines give a ranking boost to dental sites that safeguard users’ information. As such, securing your dental site raises your search engine rankings
  • Secures online sales: For dental practices that sell oral care products online, providing safe e-commerce transactions is a must. If your practice requests for credit card details from its clients, the Payment Card Industry Security Standards Council needs your site to use SSL to encrypt credit card data. Ensuring a secure dental site safeguards your online sales
  • Ensures compliance with government regulations: HIPAA requires healthcare providers to implement safeguards to ascertain the integrity and security of health details shared online. Securing your dental website ensures your site is HIPAA-compliant

4. Easy navigation.

A survey found that 94% of consumers expect your website to be easily navigable. This emphasizes how important it is to ensure your website is easy to navigate as users can easily find anything they’re looking for. Your dental website’s goal is to convert leads into paying customers. To achieve this, your site visitors should enjoy navigating the site. Ensuring easy website navigation:

  • Extends visit duration: If users find your dental website easy to explore, they’ll stay longer, reducing the risk of bounce rates, which can negatively impact your practice’s SEO
  • Creates a good user experience: A good user experience makes visits to your dental website memorable for your site visitors. This boosts the likelihood of users returning to your site whenever they have relevant questions
  • Lowers bounce rates: An easy-to-navigate website experiences low bounce rates, meaning few visitors will abandon your site without exploring or taking action. High bounce rates signify an unhelpful site, which could negatively impact your SEO
  • Increases users’ responsiveness to CTAs: If your dental site has easy navigation and is helpful, users will develop a relationship with your practice by interacting with your CTAs. Tweaking your CTAs to ensure they resonate with each page’s content can boost users’ responsiveness to your CTAs. Positioning your calls-to-action as solutions and not sales can also help

5. Mobile optimization.

Most people depend on their mobile devices to look for services and information, making it paramount for your dental practice to optimize its site for mobile. This boosts the possibility of your dental website appearing high in search engine rankings, attracting more prospects to your practice. Mobile optimization makes your dental website more user-friendly and offers optimal viewing experiences across various screen sizes and devices.

When you optimize your site for local mobile searches, organic search traffic from those looking for local dental services rises. This enables prospective customers to find and get in touch with your practice. Optimizing your dental website for mobile gives you a competitive edge over other dental practices that are yet to and boosts conversion rates.

Endnote

A good dental site is vital for your practice’s online success. Consider analyzing your dental website to ensure it has all the best qualities.

 

10 Tips To Provide An Unmatched Client Experience For Global Businesses

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by Jezel Elladora, Director of Client Experience at Cyberbacker

In today’s shifting business landscape, your clients’ happiness is paramount. However, despite the effort and money companies pour into CX tools, customer satisfaction continues to decline.

To provide an experience that impacts clients, you must first establish trust and build relationships. Here are ten actionable strategies guaranteed to help global businesses offer unparalleled customer service and client experience. 

Tip #1: Make communication a top priority.

Communication builds trust, and trust is the foundation of a lasting partnership between companies and clients. You must communicate regularly with your partners. What’s more, you must communicate via the channels they prefer.

Today, global businesses can reach out with phone calls, video conferences, text messages, communication apps, and emails. Each of your clients likes some of these channels and dislikes others. To establish a personal connection with clients, know the channels they prefer, and make every effort to connect in those ways. Strong relationships and impactful customer service boil down to knowing your clients’ needs and using that information to assist them with personalized service. 

Tip #2: Ask rather than assume.

Overcommunication is a critical part of effective communication. A superior customer experience requires open channels of communication. Frequently touch base with clients to offer updates, explain next steps, and address questions and concerns.  

Do not assume clients know what to expect. You know your company’s procedures inside and out, but your clients do not. Every business structure is unique, and your job is to ensure that clients are informed each step of the way.

Overcommunicating keeps your clients informed and prevents misunderstandings. For example, if your company’s response time is two to three business days, let clients know this upfront before they waste time worrying that they have not heard from you. 

Tip #3: Make your clients feel heard.

Every client wants to feel special. In my experience, clients are satisfied if they know they are being heard, supported, and receiving the assistance they deserve.

How can global businesses make this happen for each and every client? Be available.

This availability involves letting clients know you see and hear them. You can send tokens of appreciation or customer rewards to clients when they participate in your contest or client programs. The fact that you are thinking about them and thanking them for being present greatly enhances the experience for most clients. 

Tip #4: Proactively problem-solve.

Do not simply reach out when there is a problem. Check on your clients regularly to ask if they need help or can offer feedback.

Each client is different. Some are vocal about their needs, and others keep concerns to themselves until they reach a breaking point. Proactive problem-solving is a win-win. Clients get their concerns addressed in a timely manner, and you get feedback to improve your products and services.

Tip #5: Craft personal bonds.

Because your priority is to build connections, personalize your messaging. Rather than falling back on template responses, be authentic when responding or communicating with clients.

Listen to what clients say, check every detail of their messages, then respond accordingly. If you fall back on a script or template reply, you can hardly expect your clients to share their own personal thoughts and concerns. However, if you acknowledge clients’ concerns and respond to their needs, they feel cared for and secure.

Tip #6: Know your clients and their vision.

Invest time and energy into knowing your clients. When global businesses take time to research their clients’ needs, they can adapt or expand services to better assist clients.

There is no greater experience for clients than success. In a nutshell, if you want to grow your business, find out how to help your clients grow their businesses. When your clients succeed, your company will as well. 

Tip #7: Educate continuously.

One of the most critical aspects of the client experience is ongoing education. This education can take the form of video clips, newsletters, emails, blogs, podcasts, or social media posts.

Remember, the partnership between you and your client does not stop when they subscribe to your service. A constant stream of information is critical to the partnership’s success. You are obligated to make them aware of evolving possibilities and new ways to use your product. Client education is a continuous process that never ends. 

Tip #8: Listen with purpose.

Listen to your clients’ needs, and get over your fear of feedback. Whether positive or negative, you will always find that any feedback is better than none at all.

Feedback in any form means your clients care enough to connect and share thoughts. Listen carefully to what they say, pinpoint your clients’ pain points, and take steps to improve your customer experience. 

Tip #9: Simplify your tools and systems.

Do everything you can to make your tools and systems user-friendly. When tools are difficult to understand or navigate, the client experience suffers.

Ask your clients for feedback regarding the usability of your website, tools, and systems. Often, only an outside perspective will give you an accurate picture.

Think of your business as your home, and your clients like visiting guests. A user-friendly website and tools are your curb appeal. If you make these easy to navigate, clients find the information they need. If you don’t, clients become frustrated or leave altogether. 

Tip #10: Embrace teamwork and cultivate synergy.

To offer excellent customer service, give clients the solutions they need to succeed. In other words, collaborate closely, understand their needs, and provide a service that directly targets their pain points.

Your service should offer solutions that make clients excited to partner with you. A winning service is easy to get, but hard to let go of.

Your clients expect first-rate products and services, but that’s not all. On top of that, they want an impactful client experience. Make this happen through strong relationships built on effective communication, ongoing education, personalized service, and proactive problem-solving.

 

Jezel Elladora

Jezel Elladora is the Director of Client Experience at Cyberbacker, the leading provider of virtual assistant services worldwide. In her role, Elladora consistently exceeds expectations by proactively identifying opportunities for enhancing customer satisfaction. Her experience working closely with these clients has further enhanced her customer relationship management skills and and knowledge.

 

Life Coaching: A Fulfilling Career Choice For Millennials And Gen Z

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coaching

coaching

In the 1970s, landlines and snail mail were the primary means of communication, leading to a sense of anticipation as people waited to exchange messages. Education and living costs were manageable during this period. 

Most people who worked in brick-and-mortar stores in the 1970s were more interested in stability. On the other hand, millennials and Gen Zs can communicate globally, something their counterparts from the 1970s couldn’t even imagine. 

Social media, smartphones, and the virtual world enable instant connection and information sharing, regardless of location. You can use these platforms to share your expertise and become a life coach. With technology and passion, you can help others make significant life decisions. 

Economic currents have influenced distinct realities for each generation. Nowadays, people must deal with living expenses, education loans, and market competition. Remote work and freelancing are redefining labor norms. Meanwhile, millennials and Gen Zs use digital megaphones to voice their opinions, igniting movements with hashtag revolutions. 

History shapes the future. The legacies of the past continue to guide people in communication, careers, culture, work, and politics. Millennials and Gen Zs can empower future generations by sharing their experiences and life lessons. 

Here are some reasons why life coaching is a fulfilling career for millennials and Gen Zs:

Purposeful Impact.

Life coaching can be an excellent employment option for millennials and Gen Zs because it allows them to make a meaningful difference in people’s lives. Life coaching could be an ideal way for these generations to change the world for the better.

Millennials and Gen Zs profoundly attach themselves to their sense of purpose and frequently pursue careers that allow them to make a tangible difference. Life coaching can allow them to assist and support clients on their personal and professional paths. 

Life coaches provide significant insights to help individuals overcome problems. They can use coaching techniques, active listening, and empathic understanding to guide people in achieving their goals. 

For instance, a millennial life counselor can help clients with career choices by tailoring solutions to their strengths, interests, and values. They can witness the client’s growth, giving them a sense of purpose and satisfaction.

Flexibility And Autonomy.

When choosing a path, millennials and Gen Zs prioritize flexibility and autonomy. These generations value work-life balance and the capacity to incorporate their unique interests into their professional lives. Life coaching fits accordingly with these principles because of its flexibility. 

Life coaches can design their work schedules. They can also work from various locations, like home offices or co-working spaces. This flexibility allows them to create a positive atmosphere that boosts their productivity and well-being. As virtual communication tools continue to evolve, coaches can conduct sessions remotely and connect with clients worldwide.

Millennials and Gen Zs can use this flexibility to pursue their interests while coaching. They could set aside time for hobbies, freelancing work, or volunteering for social causes. Aside from happiness, work-life balance improves their capacity to serve clients. They can use their experiences and viewpoints to enhance their coaching strategies.

Continuous Learning And Growth.

Millennials and Gen Zs are passionate about learning and personal improvement. They’re eager to gain new skills, broaden their knowledge, and adapt to an ever-changing world. Life coaching fits well with these traits because it involves getting better and learning new things.

Life coaches keep learning about the latest developments in psychology, human behavior, and ways to help people improve themselves. They take classes and go to conferences to improve the way they teach. This commitment to growth makes them better teachers.

Millennials and Gen Zs may set aside time each month to participate in online communities, try out new coaching techniques, and read works about psychology. This thirst for knowledge will keep them at the top of their field and help them advance personally.

Technological Integration.

Millennials and Gen Zs grew up in a digitally connected environment. They use technology comfortably in all aspects of their lives, including employment. Life coaching uses digital tools and platforms, matching how millennials and Gen Zs like to use technology.

Life coaches can reach a larger audience through online coaching sessions, webinars, and social media platforms. Millennials and Gen Zs comfortable using digital communication tools may find these methods convenient and effective for building true client relationships.

For instance, a Gen Z life coach can use social media platforms, like Instagram, TikTok, or LinkedIn, to gain publicity. They can share bite-sized coaching ideas, hold live Q&A sessions, and build a personal development network. These platforms allow them to engage with consumers, colleagues, and a worldwide audience, improving their impact.

Fulfillment Through Empowerment.

One of the distinguishing characteristics of millennials and Gen Zs is their desire to contribute to the well-being of others and make a positive impact on society. This drive aligns with life coaching’s purpose of helping people achieve their goals and live satisfying lives. 

Millennials and Gen Z can start by coaching about stress management and well-being. They can help clients build resilience and manage stress using personalized approaches and tools. 

Conclusion.

Life coaches observe transformations as they help clients overcome obstacles and uncover their skills and passions. The realization that they’re actively helping others succeed makes life coaching rewarding.

Millennials and Gen Zs can discover an excellent opportunity in life coaching. The desire to make a meaningful impact matches these generations’ beliefs and objectives. Life coaching can help millennials and Gen Zs achieve fulfillment while following their passions and goals.

 

Software Outsourcing Services: A Quick Guide

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Software outsourcing has grown to become a significant facet of the modern tech-centric world. Companies across the globe are increasingly turning to this approach to meet their evolving needs.

In this article, we will delve into the intricacies of software outsourcing services, highlighting the primary reasons businesses opt for this model, with a particular focus on the advantages of outsourcing to Asia. We’ll also walk you through the different aspects of the process, providing you with a concise overview and actionable insights.

Why Outsource?

Understanding why companies turn to outsourcing is essential. Here, we’ll explore the financial benefits, the opportunities to access specialized expertise, and the flexibility that outsourcing offers.

Cost Savings.

Opting for a software outsourcing company can lead to substantial cost savings for businesses. The primary reason behind this is the ability to tap into talent from regions where the operational costs might be lower than in your home country.

These savings extend to areas such as wages, infrastructure, and administrative costs. By working with a software outsourcing company, you can leverage these cost benefits without compromising on quality.

Expertise.

Accessing specialized skills is another compelling reason to consider software outsourcing. Many software development outsourcing companies boast a range of experts in various technologies and domains. Through outsourcing software development services, businesses can leverage this expertise without the need to hire full-time specialized staff. This opens doors to innovation and quality that may otherwise be out of reach.

Scalability.

The modern business landscape is dynamic, and having the ability to scale operations up or down according to market demand is essential. Software outsourcing services offer the flexibility to quickly adjust to changing needs. Whether you need to ramp up for a significant project or scale down in slower periods, the method provides the agility required to adapt swiftly and efficiently.

Outsourcing to Asia

Asia has become a hub for software outsourcing, attracting businesses with its competitive prices, skilled professionals, and unique time zone advantages. Let’s dive into the specific benefits of this region.

Competitive Pricing.

Asia has prominently emerged as a leading hub for global outsourcing, predominantly due to its compelling competitive pricing model. The region boasts the ability to offer services at a fraction of the price, all while maintaining the same, if not better, level of quality. This makes it an unbeatable value proposition for diverse businesses.

For budding startups that are laser-focused on budget management or well-established firms looking to streamline their expenditure, Asia’s software outsourcing services stand out as an optimal solution. The region has perfected the art of balancing cost and quality, making it the go-to choice for many.

Talent Pool.

One cannot discuss outsourcing in Asia without mentioning its enormous and ever-growing talent pool. The region is home to a myriad of professionals, highly skilled in a wide array of technological domains. This vast reservoir of expertise has propelled Asian countries to the forefront of software outsourcing destinations.

Organizations worldwide are attracted to the sheer breadth and depth of skills available here. Whether a company is seeking expertise in emerging tech trends or more traditional software solutions, Asia’s talent pool is well-equipped to deliver. The region’s capability to offer such a wide array of diverse and top-notch expertise has positioned it as a highly sought-after outsourcing destination.

Time Zone Flexibility.

Applying this method of delegation of non-core tasks to Asia brings with it an intriguing advantage often not immediately considered by many: time zone flexibility. At first glance, collaborating across multiple time zones might appear as a challenge. However, in the realm of software development, it translates to a unique opportunity for uninterrupted productivity.

When the local team signs off for the day, their counterparts in Asia are primed to take over, ensuring that work never stops. This 24-hour development cycle not only amplifies productivity but can also drastically shorten the time-to-market for products. Such seamless operations enhance efficiency and allow businesses to maintain a competitive edge.

Navigating the Process

The process of outsourcing can be complex. From choosing the right vendor to understanding contracts and ensuring smooth communication, this section will guide you through the essential steps to establish a successful outsourcing relationship.

  • Vendor Selection – Choosing the right vendor is a critical step in the software outsourcing journey. This selection goes beyond simply finding the lowest cost; it involves assessing the alignment with business goals, evaluating the vendor’s expertise, checking references, and ensuring a cultural fit. Careful consideration in this stage can set the foundation for a successful partnership.
  • Contracts – Understanding the contractual agreements when dealing with software development outsourcing companies is vital. These contracts cover a wide range of elements, including scope, timelines, payment terms, and confidentiality. Ensuring clarity and mutual understanding in these agreements is crucial to avoiding misunderstandings and conflicts down the line.
  • Communication – Clear and consistent communication is the backbone of any successful outsourcing partnership. Establishing seamless channels of communication with your software outsourcing company will ensure that everyone is on the same page. Regular updates, clear documentation, and open dialogue can foster a collaborative environment, ultimately leading to a more successful project.
  • Research and Due Diligence – Thorough research and due diligence before entering into an outsourcing partnership can save a lot of trouble later on. This involves evaluating the potential risks, understanding the market, and considering the legal aspects of outsourcing software development services. A well-informed decision will always stand you in good stead.

Software outsourcing is an increasingly relevant concept in today’s technology-driven world. It offers numerous benefits, including cost savings, access to expertise, scalability, and strategic advantages, particularly when outsourcing to Asia.

The process of software outsourcing involves various aspects that need careful consideration, from selecting the right vendor to understanding contractual agreements and ensuring seamless communication channels. Thorough research and due diligence are paramount to a successful outsourcing partnership.

While there are significant benefits to be gained from software outsourcing, it is essential for businesses to weigh the pros and cons. With the right strategy and partner, companies can optimize operations, drive innovation, and excel in today’s competitive market. The potential rewards are substantial, but they come with a need for careful planning and thoughtful execution.

 

How To Create Emails That Engage And Convert: A Comprehensive Guide 

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by Kevin George, head of marketing at Email Uplers

Ever sent an email hoping it’ll do more than just vanish into the digital abyss? Well, get ready to level up your email game! It’s time to move beyond mere information-sharing and step into the realm of captivating and converting. 

You see, the magic lies in crafting effective email campaigns that convert – interactive emails that don’t just talk but actually make things happen. So, if you’re ready to see those conversions skyrocket, you’re in for a treat! 

Understanding the Relationship Between Engagement and Conversion 

Hold onto your hats, email adventurers, because we’re about to uncover the secret sauce that fuels conversions – it’s all about Understanding the Relationship Between Engagement and Conversion. Imagine engagement as the handshake that says, “Hey, I’m interested.” When your audience is engaged, they’re not just idle bystanders; they’re potential action-takers.

From opening your emails to clicking those tempting links, engagement is the spark that ignites conversions. And guess what? The numbers back it up. Studies show that higher engagement levels lead to juicier conversion rates. Ready to turn that spark into a fire? Let’s dive in! 

Crafting Engaging Email Content 

Today’s expedition takes us deep into the heart of crafting emails that captivate, resonate, and compel action. Imagine your email as a treasure map and the content within it as the secret clues that guide your readers to the hidden treasure – their next step.

The journey begins with the Compelling Subject Lines, your ticket to the adventure. These one-liners are the gatekeepers to your email’s wonders. A subject line that shines with curiosity or offers a promise of value is like a key that unlocks curiosity and encourages clicks. But the journey doesn’t end there; now it’s time to enchant with visuals. 

1. Visual Appeal.

Hello, visual storytellers! Let’s dive into the magical world of Visual Appeal, where images, graphics, and videos come together to dance with your words. Imagine your email as a canvas, and every visual element is a brushstroke of engagement. Incorporating high-quality images and captivating graphics isn’t just about making your email look good – it’s about stirring emotions and igniting curiosity.

Imagine using a stunning image to showcase your product’s charm or a playful video to demonstrate its magic. Visuals, when strategically used, complement your content and add depth to your storytelling. Are you ready to weave visual enchantment? 

2. Engaging Copy.

Your email’s copy is like a persuasive spell, enchanting your audience with every word. Imagine crafting content that speaks directly to your readers’ hearts, addressing their pain points and offering solutions as if you’re whispering the answers they seek. Structuring your content with headings, bullet points, and short paragraphs is like creating signposts along the way, guiding your readers seamlessly. Each element is a stepping stone that leads them to the grand finale – your Call to Action (CTA). With the art of engaging copy, you’re not just communicating; you’re forging connections that compel action. So, wield your words wisely, and let the enchantment begin. 

Source

Optimizing for Conversion 

Greetings, conversion crusaders! We’re diving into the realm of Optimizing for Conversion, where the magic happens – turning intrigued readers into enthusiastic customers. The journey begins with a wise guide called the Call to Action (CTA). 

Imagine your email as a crossroads and the CTA as the signpost that points the way to the treasure trove. These are no ordinary signs; they’re clear and compelling, designed to stir action. Every click on a CTA is a step taken closer to a goal. The secret lies in crafting CTAs that are actionable and benefit-oriented. Instead of merely saying, “Click here,” imagine offering the gift of “Unlock Exclusive Savings” or “Get Your Free Guide Now.” People love interactive emails. These CTAs whisper promises of value, inviting readers to embrace the adventure. 

1. Creating Conversion-Centric Landing Pages. 

Think of your email as an attractive invitation and the landing page as the venue where the magic happens. A well-designed landing page is more than just a backdrop; it’s an extension of the email’s promise. Imagine the email as a trailer and the landing page as the full experience. The harmony between the email’s message and the landing page’s content is the secret sauce. It’s about making sure that when your readers arrive at the destination, everything feels familiar, relevant, and exciting. Design your landing pages with the user experience in mind, keeping simplicity and ease of navigation at the forefront. It’s here that the journey culminates, and conversions become the crown jewels.

2. Social Proof and Testimonials.

Our journey now leads us to the realm of Social Proof and Testimonials, where trust and credibility reign supreme. Imagine your email as a storybook and each customer testimonial as a glowing review from a cherished character. Social proof is the powerful enchantment that transforms hesitant readers into confident decision-makers. It’s about showcasing the experiences of others who have ventured before them. Incorporating customer testimonials, reviews, and success stories is like weaving a tapestry of trust that your audience can step into. 

Think of it as inviting them to join a community of satisfied adventurers. Picture emails that shine with real-life stories of triumph, emails that bring your brand’s promise to life through the words of those who’ve already experienced it. With social proof, your emails become more than just messages; they become a testament to the magic you offer. 

Segmentation and Personalization for Engagement and Conversion 

Imagine your email list as a bustling marketplace, with each visitor having distinct preferences and interests. Segmentation is your superpower, allowing you to group similar individuals for a more personalized experience. It’s like having different shops in the marketplace, each catering to a specific taste. 

By segmenting based on demographics, behaviors, and preferences, you’re offering tailored content that resonates deeply. Now, imagine personalization as a custom-fit outfit meticulously designed for each recipient. Personalized content speaks directly to individuals, addressing their needs and desires. It’s about creating a connection that goes beyond generic messages. 

Picture the joy of opening an email and feeling like it was crafted just for you. The result? Engagement soars! And where engagement flourishes, conversions follow suit. Personalization is the secret ingredient that transforms your emails from mere words into meaningful conversations, ultimately leading to higher conversion rates. It’s about understanding your audience on a personal level and using that knowledge to craft offers that feel like a gift just for them. 

Conclusion 

As our email marketing journey comes to an end, let’s recap the pearls of wisdom we’ve uncovered. Crafting emails that engage and convert is like concocting a spell that captivates and entices. It’s the perfect blend of captivating subject lines, visually appealing content, compelling CTAs, and conversion-centric landing pages. Remember, the key lies in aligning engaging content with conversion-focused tactics. It’s a harmonious dance where engagement ignites curiosity, and conversion brings the grand finale. 

So, as you embark on your email marketing adventures, keep these strategies close to your heart. Picture each email as an invitation to a magical world where your readers feel understood and valued. Embrace the journey of continuous refinement, where each trial and triumph brings you closer to email campaigns that don’t just talk but inspire action. Armed with these insights, go forth and conquer your email marketing realm with emails that engage, convert, and leave a lasting impression. Happy email crafting! 

 

Kevin George is the head of marketing at Email Uplers, which specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his email marketing blog.

 

How Artificial Intelligence Can Help Your Business

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smart robot

Artificial intelligence is increasingly making inroads into different areas of our lives. Many of the current and proposed uses for artificial intelligence are things that only a short time ago would have sounded right at home in speculative science fiction. As more and more of these seemingly magical uses of artificial intelligence come to be realized, there is also an increasing awareness developing of just how much we can achieve with truly intelligent machines and pieces of software.

The world of business is, in many ways, rooted in math and the ways that we respond to data. For some time now computers have allowed us to perform breathtakingly complex mathematical operations in just fractions of a second. The problem is that, currently, we have to tell our computers exactly what we want them to do with our data and for the most part the software we use is only capable of following instructions. Truly intelligent applications will not only be able to identify the best ways of interpreting data, they will be able to identify why certain methods are better than others. They will gradually become more sophisticated in their ability to interpret and appropriately analyze data.

Until our artificial intelligence is that good, though, there are still numerous roles that our current AIs are capable of performing that can be a real boon to any business.

Troubleshooting.

Perhaps the main use of AI within the context of businesses is currently as a means of improving technical support and troubleshooting. A fairly basic artificial intelligence can take a query from a user, for example ‘When I try to open the app I receive error message 0012 H’. By looking for keywords in the query and then analyzing surrounding words and phrases in order to give the query context, a bot with even a basic degree of artificial intelligence can search through its database and return the most suitable piece of advice. With more sophisticated AI algorithms this same bot could create its own database of user issues and identify patterns within the data that could identify new issues and even the connection between disparate issues, where such connections exist.

Advanced artificial intelligence systems, like those from Industrial Vision Systems, allow for smart factory production and workplace automation with traceable real-time data and analytics.

Social Media.

Although many business owners currently hire virtual assistants to curate content for a business’s social media profiles, it is likely that this is also something an AI bot will be able to do in the future. By analyzing the number of ‘likes’ and ‘shares’ different posts receive, an AI program can begin to understand exactly what kind of updates are of the most interest and which will generate the most publicity by being shared.

Stock Management.

Not long ago, effectively managing a business’s inventory required frequent manual examinations and recording of stock levels. This process was time consuming as well as potentially inaccurate due to human error. Most businesses now employ some kind of AI to automatically order stock when levels are low. Now that most shops run items through an electronic till as part of each sale, it is much easier to keep accurate stock levels. The potential for AI in this arena is huge; from identifying buying trends that can be used to efficiently merchandise stock, to understanding and identifying patterns in when certain stock sells. Information of this kind can be very effectively deployed by a savvy manager.

The role of AI in our lives is always growing and within the next decade it seems likely that AI and virtual assistants will be making significant contributions to the world of business.

Can Crypto Change The Future Of Money?

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by Howard Yaruss

In the last decade, cryptocurrencies burst onto the scene, creating over $2 trillion of value. Even by today’s inflated standards, that is a lot of money, making a small number of early purchasers rich and a massive number of non-purchasers wonder if they were missing out on the chance to be become rich.

Much of the hype focuses on their potential to become the latest version of something enormously important to virtually everyone: money. Although money has taken various forms over time, it has always served as what economists would call a “medium of exchange” and what non-economists would simply call something that can be used to buy whatever is for sale. For most of human history, money was gold and other precious commodities. Around the time the printing press was invented, people started switching to a new and improved money: paper currency issued by private bankers and backed by precious metals. In the 20th Century, governments took over the business of creating money and, conveniently, gave up on backing it with precious metals or anything else for that matter — they simply started creating it out of thin air.

In the last few years, the government’s monopoly on money has begun to look a bit less certain. Will cryptocurrency or some other type of new alternative currency start to compete with the dollar by becoming widely accepted as money? Is a new form of money emerging?

Before considering where we are headed, we have to strip away all of the hype and focus on precisely what alternative currencies are. They all have two distinguishing features: They are virtual currencies, meaning that they exist only electronically (not physically like printed currency or metal coins) and, most importantly, they are issued by someone other than the government.

The obvious first question is: Who is issuing these alternative currencies? In most cases, it’s not possible to tell, since the issuer can be literally anyone with some tech savvy or several hundred dollars to pay to one of the many web services that will help them set up a currency. The issuer may even be a New York Times journalist, such as David Segal who created his own cryptocurrency (which provided him with journalistic dividends, if not financial ones). The murkiness of who is responsible for most of these alternative currencies is true even for Bitcoin, the largest alternative currency by far, whose founder is still not fully clear.

Nevertheless, cryptocurrencies, like Bitcoin, have emerged as the leading alternative currencies. Cryptocurrencies are named after the sophisticated encryption algorithms they employ to make them secure and hard to counterfeit. Late in 2021, there were a total of over $2.22 trillion worth of cryptocurrencies in circulation, up from zero in 2009. Remarkably, the total value of cryptocurrencies was essentially the same as the total value of all U.S. currency in circulation (approximately $2.21 trillion) at that time. Since then, the value of cryptocurrencies has crashed, with slightly less than $1 trillion now in circulation.

Almost every discussion of cryptocurrencies goes into the block chain technology on which they are based, their encryption techniques, the virtual “wallets” in which people hold them, the widely distributed electronic ledger of every transaction, the complicated methods for bringing new units of the currency into being (called “mining”) and the extraordinary amount of electricity the whole process consumes. If this were an article about technology or an article for someone looking to invest in cryptocurrencies (of which there is no shortage), those details would be relevant. Since this is an article about the future of money, understanding those details is just as relevant to our discussion as understanding how the printer gets the ink on a twenty dollar bill. As with so many concepts in business and economics, all sorts of irrelevant technical details get in the way of true understanding.

So, what is important about alternative currencies? The vast majority of them have nothing backing them and have no intrinsic value. They are just like the dollars the U.S. government creates out of thin air, except that they are issued by someone other than the government. They are just digits in cyberspace. So, why do they have any value?

The U.S. dollar has value because it’s always accepted as payment for anything for sale. You not only can use the dollar but, with rare exceptions, you must use it to purchase things for sale and pay for obligations, including your taxes. Even a recent Bitcoin conference in New York City required payment in dollars for the attendance fee.

Meanwhile, each alternative currency has a certain value for the same reason a bar of gold, a Mickey Mantle baseball card or the certified original electronic copy of a work of art (also called a non-fungible token or “NFT”) has a certain value: because the supply is limited and that is what other people are willing to pay for it. That’s really all there is to it.

That’s easy to understand intellectually, but most people have a hard time overcoming their gut sense that there must be something more to it — that there must be some underlying objective value. I remember visiting the Getty Museum in Los Angeles with my father and seeing the painting Irises by Vincent van Gogh. In 1987, a few years before the Getty acquired it, it became the most expensive painting ever sold, when a private investor bought it for approximately $54 million. My father said it was a bad “cartoonish” painting and that 54 dollars would be too high a price for it.

I thought I could prove to him that an asset is worth a certain dollar amount not because of any objective reason (like its aesthetic quality) but simply because that is what other people were willing to pay for it. So, I asked him if a $20 bill had twenty times the aesthetic quality of a $1 bill. He thought for a moment and then said, “Yes, it does to me.” The only thing this exchange wound up proving is the strong need many people have to contrive some objective basis for the value of an asset, even when clearly none exists.

We are still left with the question of why people are willing to pay truly extraordinary amounts for some alternative currencies and nothing for others (actually most others, if you look at the great number of alternative currencies that have been launched but have gone nowhere). The answer to that question would be a great subject for an article on marketing, since little difference objectively exists between most of these currencies. Maybe a person with a significant social media presence owns a great amount of a particular currency and promotes it to make themself rich(er). Maybe people enjoy the online community that has developed around some of these currencies. Maybe they like the image the currency uses, such as the cute Japanese Shiba Inu dog of Dogecoin, which started in 2013 as a joke and has reached a total valuation of well into the billions of dollars. The fact that some currencies flourish while almost identical currencies fail is a reminder that economics attempts to understand human values and behavior which, notwithstanding the claims of many economists, cannot always be reduced to the kind of objective formulas that work in the hard sciences, like chemistry and physics.

So, will these currencies all crash and burn or will some survive to become alternatives to the major currencies issued by national governments? There is absolutely no way to know for sure, but there are a few facts that might help us reach an informed opinion.

The first is that the issuers of alternative currencies are not regulated like the Fed (which controls the U.S. dollar and which is extensively regulated by our laws and monitored by Congress), nor are their activities anywhere nearly as transparent. The Fed’s leaders and the rules they are legally obligated to follow can be determined with certainty — try figuring that out for Bitcoin or for most alternative currencies and you’ll see what I mean by a lack of transparency. One of the consequences of this lack of regulation is that the issuers of these alternative currencies (whoever they may be) may get greedy and start issuing more units of their currency, diluting the value of existing units. They almost all claim they will not or cannot do this, but how would someone using the currency go about enforcing that promise, or get compensated if the issuer fails to keep it?

This is true even of so called “stable coins,” a type of cryptocurrency whose value is tied to an underlying asset that has a stable value, like the U.S. dollar. The idea is that the issuer of a stable coin holds the actual asset to which the coin is linked (the way governments used to hold precious metals to back their currencies). Therefore, the stable coin is supposed to be just a digital representation of a real asset and, thereby, have the same stable and objective value as the real asset.

Notwithstanding their name, “stable coins” may not be so stable. Try confirming who is holding what where and in what amount in connection with these currencies and their flaws will become immediately apparent. Even Tether, which is the largest stable coin and is linked to the dollar so that each “Tether token” has a value of $1, has failed to prove that it holds a number of dollars equal to the value of its outstanding currency. Furthermore, stable coins don’t guarantee that they can be redeemed or exchanged for the real assets to which they are linked and their issuers are supposedly holding.

A second important consideration regarding alternative currencies is that there may be flaws in the technology, making these currencies vulnerable to hacking, counterfeiting or a whole host of other scams. To understand the magnitude of this problem, think about how difficult and frustrating addressing an issue with your bank account can be when you call customer service. Now think about how difficult and frustrating addressing that issue would be if your “bank” were some unregulated entity that only existed in cyberspace, were not affiliated with any real live human beings, and did not even offer any customer service in the first place.

A third consideration is that the government may crack down on alternative currencies, viewing their issuance as a Ponzi scheme or a violation of the securities laws that govern selling “investments” to the public. The United States could ban alternative currencies entirely or, like China, make them more difficult to use by limiting the payment, storage and other services that may be needed in connection with them. Such prohibitions may be hard to enforce, but they have the potential to tank values.

The government could also make trading in such currencies less alluring if it came up with a way to cut through the anonymity of the alternative currency marketplace. This would seriously impair one of the more significant current uses for alternative currencies — to pay for many illegal transactions, such as satisfying ransom demands by computer hackers. It would also enable governments to collect more of the tax that is legally due on any profits traders make, much of which, as of this writing, goes unreported to the tax authorities.

Another risk to alternative currencies is the potential for central banks to issue their own digital currencies (called Central Bank Digital Currency or “CBDC”). The central banks of a few Caribbean nations have already started to issue digital versions of their nation’s currency and many others, including the Fed, are looking into doing this. CBDCs have the transparency, credibility and security that comes with official government issuance. On the other hand, CBDCs may raise privacy concerns for potential users, particularly those who use alternative currencies for illegal transactions. The key point is that if central banks embrace innovative technology and proceed with a digital version of money, alternative currencies could face a major competitive threat.

The likelihood of the government getting into the digital currency business or legally prohibiting or restricting alternative currencies is certain to increase if any of these currencies start to pose a threat to the government’s monopoly on money. This monopoly enables the government to influence the economy through monetary policy and help get us out of economic downturns. Therefore, the government is unlikely to give it up without a fight.

Alternative currencies have a long way to go before they are widely accepted as money. Nevertheless, alternative currencies may rebound from their recent slump, especially if they become easier to use and large organizations with some credibility start to issue them.

Historically, when people faced uncertainty and questioned the stability of their government, they bought gold or other tangible assets like diamonds. Some cryptocurrencies could be viewed as “digital gold” and therefore fill that role, at least to some extent. People are willing to attach multi-billion dollar valuations to currency units that are completely made up — fabricated out of thin air — by people who may not be known, who impose rules which may not be clear, and who use technology that we almost certainly do not understand.

The future of cryptocurrencies is now seriously in question. In the first six months of 2022, they dropped in value by 60%. Nevertheless, their ascent in the last several years speaks volumes about the desire to get rich quick, the fear of missing out and, somewhat ominously, the lack of confidence people have in their governments and their traditional currencies.

 

Howard Yaruss is an economist, professor, attorney, businessman, and activist who greatly enjoys explaining complex issues in a clear, interesting, and easily accessible way. He has taught a variety of courses on economics and business and currently teaches at New York University. Previously, he served as Executive Vice President and General Counsel of Radian Group, one of the largest guarantors of debt in the world.

 

How To Save Money And The Planet With Renewable Business Energy

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Are you a business owner who wants to save money and the planet at the same time? If so, you should consider switching to renewable business energy. Renewable energy comes from natural sources, such as wind, solar, hydro, and biomass, that do not run out or harm the environment. By switching to renewable business energy, you can cut your carbon emissions, lower your energy bills, and improve your reputation as a green business.

But how can you find the best deal for renewable business energy? That’s where British Business Energy can help. British Business Energy is a platform that helps businesses compare and switch to green energy suppliers in minutes. You can get a free quote online and see how much you can save by switching to renewable business energy today.

Why Renewable Business Energy Matters

Renewable business energy matters because it can make a big difference for the environment and your business. According to the International Energy Agency, fossil fuels account for about 80% of global energy supply and are the main source of greenhouse gas emissions that cause climate change. Climate change poses serious risks for human health, food security, water availability, and economic stability. By switching to renewable business energy, you can help reduce greenhouse gas emissions and mitigate the effects of climate change. Renewable energy can also improve air quality and public health by reducing air pollution from burning fossil fuels. Air pollution is responsible for millions of premature deaths and diseases worldwide every year. Renewable business energy can also benefit your business financially.

Renewable energy is often cheaper than fossil fuels because it has lower operating and maintenance costs. Renewable energy can also protect your business from price fluctuations and supply disruptions of fossil fuels. Renewable energy can also boost your brand image and customer loyalty by showing your commitment to sustainability and social responsibility.

How To Switch To Renewable Business Energy

Switching to renewable business energy is easy and convenient with British Business Energy. Here are the steps you need to follow:

  1. Compare prices: Visit britishbusinessenergy.co.uk and enter your postcode, business name, and email address. You will see a list of green energy suppliers and their prices for your area. You can filter the results by price, contract length, customer rating, and green rating.
  2. Choose a tariff: Select the tariff that suits your needs and budget. You can choose from fixed or variable tariffs, standard or premium tariffs, and 100% renewable or partially renewable tariffs. You can also see the details of each tariff, such as the fuel mix, the cancellation fee, and the terms and conditions.
  3. Contact the supplier: Once you have chosen a tariff, you can contact the supplier directly through British Business Energy’s website. You will need to provide some information about your current supplier, your meter type, your consumption, and your bank details. You will receive a confirmation email from the supplier with your new contract details.
  4. Install a smart meter: If you don’t have a smart meter already, you will need to install one to switch to renewable business energy. A smart meter is a device that measures your energy usage in real time and sends it to your supplier automatically. This way, you can pay only for what you use and avoid estimated bills. Your supplier will arrange an appointment with you to install a smart meter at your premises.

What To Look For In A Renewable Business Energy Supplier

Not all renewable business energy suppliers are created equal. You need to look for some factors that indicate the quality and reliability of a supplier. Here are some tips on what to look for in a renewable business energy supplier:

  1. Green credentials: Check if the supplier has any certifications or accreditations that prove their green credentials. For example, look for the [Green Energy UK] logo, which means that the supplier sources 100% of its electricity from renewable sources. You can also check if the supplier is a member of [The Association of Green Energy Suppliers (AGES)], which is a trade body that represents green energy suppliers in the UK.
  2. Customer service: Check if the supplier has a good reputation for customer service. You can read customer reviews on British Business Energy’s website or on other platforms, such as [Trustpilot] or [Google Reviews]. You can also contact the supplier directly and see how they respond to your queries and complaints.
  3. Contract terms: Check if the supplier offers flexible and fair contract terms. You should look for a contract that matches your consumption patterns and preferences. For example, if you want to lock in a low price for a long period of time, you should look for a fixed tariff. If you want more freedom and flexibility, you should look for a variable tariff. You should also check if there are any hidden fees or charges, such as exit fees, standing charges, or late payment fees.
  4. Reviews: Check if the supplier has any reviews from other businesses that have switched to renewable business energy with them. You can read case studies and testimonials on British Business Energy’s website or on the supplier’s website. You can also ask for references from other businesses in your sector or area that have switched to renewable business energy with the supplier.

Next Steps

Switching to renewable business energy is a smart move for your business and the planet. You can save money, reduce your carbon footprint, improve your air quality, and enhance your brand image by switching to renewable business energy. British Business Energy can help you find the best deal for renewable business energy in minutes. You can compare prices, choose a tariff, contact the supplier, and install a smart meter with ease and convenience.

 

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