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How Women Are Transforming FinTech

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Women in fintech

Women in fintech

by Julia Raubishke, founder of International Fintech Business

Every historical change begins with an invisible impulse – a quiet spark that eventually grows into a significant wave. A similar process is now occurring in the financial sector, where, contrary to familiar stereotypes, more and more women are entering FinTech and expanding the industry’s horizons.

According to a Deloitte report, women still make up less than a third of employees in FinTech companies globally, and occupy no more than 7.7% of leadership positions. Although these indicators are changing each year, access to investment remains limited: only 1.2% of global venture capital goes to startups founded by women.

However, women’s influence on the fintech industry is confirmed by the stories of well-known leaders. Blythe Masters, former head of global commodity markets at JPMorgan, led Digital Asset Holdings for a long time and is now implementing blockchain solutions. Adena Friedman became the first woman to lead the Nasdaq exchange and is actively developing innovative products. Meanwhile, Ruth Porat, CFO of Alphabet and Google, teaches how to combine traditional financial approaches with cutting-edge technologies.

Women are also successfully creating fintech startups. Kathleen Breitman of Tezos is developing a blockchain platform with an innovative approach to security and scalability. Amber Baldet, former blockchain product director at JPMorgan, founded Clovyr to make decentralized applications more accessible. Among other examples is Anne Boden, who created the digital Starling Bank and broke the stereotype of “banking only for the elite.” On a global scale, it’s worth mentioning Christine Lagarde, President of the European Central Bank, who supports the implementation of digital currencies. Very often, the female approach focuses on socially important aspects. Therefore, recognizing women’s contributions to the development of financial technologies will help shape a new reality where innovation and progress become possible through diversity of opinions and approaches.

According to the World Economic Forum (WEF), increasing the number of women in leadership positions improves companies’ financial results by 15-20%. Beyond an open corporate culture, mentoring initiatives are a significant factor for success. For example, the Women in FinTech organization conducts regular training sessions where successful female specialists share experiences with beginners. And the Girls Who Code initiative works to attract female students to programming and financial engineering.

Looking deeper, fintech is not only about innovative products but also about social evolution. Women who confidently enter the industry are shaping a more ethical, diverse, and customer-oriented ecosystem. In the coming years, new success stories will likely emerge. The main thing is to continue supporting this movement. After all, the “quiet revolution” is not about displacement or competition, but about complementation and mutual development. And who knows, perhaps the next groundbreaking FinTech company that will change the world will have a woman’s face.

 

Julia Raubishke is a fintech expert at International Fintech Business, specializing in financial licensing and regulatory solutions for global institutions. Julia has over 17 years of experience in the financial sector, and possesses a deep understanding of key challenges businesses face at the international level.


 

Serge Robichaud On The Transformative Power Of Hiking

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Serge Robichaud

Serge Robichaud

Spending time outside has been widely recognized as a way to reduce stress and improve overall wellness. Research from various health and environmental studies has long linked physical fitness to improved mental health and even an increasing sense of environmental responsibility through exploring the trails.

“Hiking is more than just walking in the woods. It pushes you, makes you focus, and teaches you about reading the changing conditions,” says experienced hiker Serge Robichaud. The uncertainty of the outdoor environment, from sudden weather changes to challenging terrain or surprising wildlife encounters, reflects the unpredictability of life. Studies have shown that serious outdoor advocates tend to be calmer under stress and have better problem-solving skills.

Hiking is all about preparation, and a seasoned hiker knows the dangers of venturing into the woods unprepared. Looking up weather conditions, planning a route, and making sure to pack your essentials are standard pre-hiking preparations to ensure a safe and successful trek.

“The best of hikers know to prepare ahead of time. You’ve got to respect the environment you’re in and take responsibility for your safety,” Robichaud explains.

A report from the Canadian Red Cross shows that many emergencies on trails result from a lack of preparation, reinforcing the importance of thorough planning before heading out.

Hiking is also a cheap and easy way to get exercise. Unlike structured fitness programs or gym memberships, hiking can be done with minimal equipment, making it appealing for people at different stages of fitness. An increasing number of studies show several health benefits that come from spending time in natural environments, from lowering the stress hormone cortisol, to better mood and improved cognitive function. According to a study by the University of British Columbia, exposure to natural environments helps increase feelings of relaxation and mental clarity.

For many hikers, the destination is less important than the path. The act of placing one foot in front of another and the surrounding sights and sounds of nature encourage mindfulness and reflection. “There is a kind of mental clarity that comes with hiking. It’s a time you’re away from distractions, away from screens, and just focused on moving forward,” says Robichaud. Outdoor recreation studies have found that physical activity in nature can boost creative thinking and that being outdoors can create mental space to help individuals sort through thoughts without external distractions.

Hiking helps to build social and environmental connections. Most people hike with family and friends, or they join a hiking group. Others crave the solitude of the wilderness, taking solo hikes as a chance to unplug from daily stressors. Hiking can lead to increased appreciation for conservation efforts since exposure to natural environments tends to heighten awareness of environmental issues.

Responsible hiking helps maintain trails and ecosystems. “Every time you get out on a trail, you must do your part to keep it clean and safe. Respecting nature is keeping it the way you found it, or better,” says Robichaud. Leave No Trace Canada and similar organizations promote outdoor ethics, urging hikers to stick to established trails, pack out their trash, and leave the wildlife alone to help preserve the things that draw people outdoors in the first place.

Whether it’s treading a rocky trail or strolling in a park, hiking has a lot of physical and mental health benefits. It teaches resilience, encourages mindfulness, and gives people a powerful way to connect with nature.


 

How Magento’s Open-Source Flexibility Benefits E-Commerce Businesses

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Proper Magento development can lead to e-commerce success

Proper Magento development can lead to e-commerce success

In the competitive world of e-commerce, businesses are constantly seeking platforms that allow them to deliver seamless, customized, and scalable shopping experiences. Magento, an open-source e-commerce platform, has emerged as one of the most popular choices for businesses looking to build feature-rich online stores. Its flexibility, scalability, and rich set of features make it a powerful solution for e-commerce businesses of all sizes.

In this blog post, we’ll explore how Magento’s open-source nature benefits e-commerce businesses, empowering them to create exceptional online shopping experiences.

Benefits of Open-Source for E-commerce Businesses

Open-source software offers numerous advantages to businesses, and Magento is no exception. As an open-source platform, Magento provides e-commerce businesses with the flexibility to customize their online stores according to their specific needs and requirements. Unlike proprietary solutions, where the source code is locked and controlled by the vendor, Magento’s open-source model allows developers to access, modify, and extend the platform without restrictions.

For businesses, this means the ability to implement unique features, integrate with third-party applications, and make design adjustments that align with their branding. The flexibility of open-source software allows businesses to adapt to changing market trends, customer preferences, and evolving technologies — an essential advantage in the fast-paced world of e-commerce.

Magento Development for Customization and Scalability

One of the core benefits of Magento is its powerful customization capabilities. Through Magento development services, businesses can tailor every aspect of their e-commerce store, from the user interface (UI) to backend functionalities. This level of customization allows businesses to create unique and branded shopping experiences, something that is difficult to achieve with out-of-the-box solutions.

Additionally, Magento’s flexibility allows businesses to scale their online stores as they grow. Whether it’s adding new product categories, handling higher traffic loads, or introducing new sales channels, Magento’s modular architecture ensures that e-commerce businesses can continue to expand without worrying about their platform’s limitations. The scalability of Magento makes it an ideal solution for businesses with both small and large-scale operations.

Magento’s Rich Feature Set for E-Commerce Success

Magento offers a vast array of built-in features that enable businesses to create robust e-commerce stores. From product management to marketing tools, Magento covers all aspects of e-commerce operations. Key features such as product categorization, customizable pricing options, multi-store functionality, and secure payment gateways make Magento a powerful platform for businesses looking to provide exceptional shopping experiences.

Magento also supports advanced SEO capabilities, helping businesses optimize their online stores for search engines. Features like URL rewrites, meta tags, sitemaps, and rich snippets allow businesses to improve their visibility and drive organic traffic to their online stores. With built-in analytics and reporting tools, Magento enables businesses to track performance and gain valuable insights into customer behavior, which is essential for making data-driven decisions.

Seamless Integration with Third-Party Applications

Another benefit of Magento’s open-source flexibility is its ability to integrate seamlessly with third-party applications and services. Whether you need to connect your e-commerce store to an enterprise resource planning (ERP) system, a customer relationship management (CRM) tool, or a shipping provider, Magento provides a range of integration options.

By utilizing Magento’s flexible architecture, businesses can integrate their e-commerce platform with tools that improve efficiency and enhance the customer experience. This ability to integrate with other technologies gives businesses a competitive edge, as they can streamline operations, manage inventory, and provide faster, more reliable service to their customers.

Magento’s Robust Security Features

Security is a critical concern for any online business, and Magento takes it seriously. Magento offers a range of security features to ensure that e-commerce stores remain safe from cyber threats. From secure payment processing to built-in encryption, Magento helps businesses safeguard sensitive customer data and financial transactions.

As an open-source platform, Magento has a large community of developers who actively monitor and patch security vulnerabilities. Regular updates and security patches are released, ensuring that your store remains protected against emerging threats. Additionally, Magento allows businesses to implement two-factor authentication (2FA), SSL certificates, and other security protocols to further enhance the security of their online stores.

Magento Community and Support Ecosystem

One of the most significant advantages of using Magento is its vibrant and active community. Magento’s large community of developers, designers, marketers, and business owners continually contribute to the platform’s growth. With thousands of extensions, plugins, and themes available, businesses can easily add new functionalities to their stores and enhance their operations.

Moreover, Magento’s extensive documentation, forums, and support resources provide businesses with the guidance they need to maximize the platform’s potential. For those seeking additional assistance, there are also Magento-certified development agencies and consultants who specialize in providing tailored solutions for e-commerce businesses.

Cost-Effectiveness of Magento

While Magento requires an initial investment in terms of development and customization, it is often more cost-effective in the long run compared to proprietary e-commerce platforms. Since Magento is open-source, businesses avoid paying expensive licensing fees associated with closed-source solutions. Furthermore, the ability to modify and extend the platform means that businesses can avoid the costs of purchasing additional software or services.

For businesses looking to scale, Magento’s flexible infrastructure allows for cost-effective expansion. As your business grows, you can add features, integrate new services, and optimize performance without being locked into expensive long-term contracts or limitations.

Magento for Multi-Channel Retailing

In today’s omnichannel world, businesses need to connect with customers across various touchpoints, from desktop websites to mobile apps and social media platforms. Magento offers multi-channel retailing capabilities, allowing businesses to manage and sell products across multiple channels from a single platform.

With Magento, businesses can offer a consistent and seamless shopping experience whether customers are browsing on a website, shopping via a mobile app, or purchasing through a social media platform. The ability to manage all sales channels from one unified platform makes Magento an ideal choice for businesses looking to expand their reach and provide a cohesive brand experience.

Conclusion: Why Magento is the E-commerce Platform of Choice

Magento’s open-source flexibility, combined with its rich feature set, scalability, and security, makes it one of the best e-commerce platforms for businesses of all sizes. Whether you’re a small business just starting or a large enterprise looking to expand your online presence, Magento provides the tools and capabilities to build and manage a successful online store.

By investing in Magento development, businesses can create highly customized, scalable, and secure e-commerce solutions that drive growth and deliver exceptional customer experiences. With its powerful integration options, extensive community support, and ongoing innovation, Magento remains a top choice for businesses looking to build a strong e-commerce presence and succeed in the digital age.

[Photo credit: Depositphotos.com]


 

Lessons From The Startup Trenches: 5 Hard Truths Every Entrepreneur Needs To Know

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by Ashwin Gulati, author of “Soul Venture: A True Life and Death Journey into the Startup Culture

When Northvolt, one of the most promising battery industry startups in the world, filed for bankruptcy protection in Q4 2024, the news sent shockwaves through the European battery industry. The Swedish company went from raising $15 billion to Chapter 11 in 8 short years. Its cofounder and CEO resigned, having fallen tragically short of helping change to the world.

But was it really shocking? If you’ve been involved in startups for as long as I have, you’d know that this kind of failure is the norm.

You may suffer from the irresistible urge to start companies, and you may think you have what it takes. But the inescapable fact is that 97% of startups fail, no matter how brilliant or disruptive the concept. Running a startup is grueling, heartbreaking, and occasionally exhilarating. There are countless milestones that can make or break the whole operation, but if you’re going to survive, you need to start with five hard truths.

You’re not likely to find them in business books. They may seem unconventional, even counterintuitive. But from my experience in the entrepreneurial trenches, you need this kind of brutal honesty to beat the odds:

1. It’s not business. It’s personal.

You may have the groundbreaking product, the kick*ss pitch deck, your A-Team, and willing investors. But the success of the venture rests on a single question: Are you built for this? Not everyone is. The personal commitment and sacrifices required to start a business are hugely underplayed in our culture of success. At the point of startup, you are the biggest asset of your company — and potentially the biggest liability. You’ll need the mental fortitude and clear-eyed preparation for everything that happens next.

2. Hire employees with scrit.

A lot of things look great on a resume: A degree from a top university, experience at the last hot startup, a marketable skill you don’t have. All have their place in the team you assemble. But to succeed in the startup trenches, you need people with scrit — a combination of scrappiness and grit.

Scrappy employees have the ability to do more with less. Gritty employees will pursue long-term goals and refuse to give up in the face of hardship. They may be difficult to work with at times, but they have unwavering focus. Scrappy employees are also adept at working with minimal resources and constraints, can operate on tight budgets, and will negotiate every expense to extend the company’s runway. They think big but act small, and although they too can be challenging to deal with, their frugality makes them an asset to the team — particularly in the eyes of investors.

And one caveat: though many scrappy individuals possess grit, the reverse isn’t always true.

3. Steve Jobs was wrong.

Steve Jobs famously said, “If you’re not passionate enough from the start, you’ll never stick it out.” 

I must respectfully disagree with him on this one. In my experience, passion — though undeniably important — isn’t always sufficient to see an entrepreneur through the relentless challenges and obstacles involved in building a successful venture. Passion is the initial spark that ignites our interest in a particular idea or pursuit. It’s the feeling you get when you’re first dating someone and everything is new and exciting. But that spark alone, or even the love that grows from it, isn’t enough to sustain a long-term partnership.

Purpose, on the other hand, plays a different role. It’s the profound why behind what we do, the deeper commitment we make to our business or the cause that propels us forward even when the initial euphoria has faded. It’s like the hard work and dedication required to make a marriage work in the long run. Passion has a definite shelf life; purpose does not.

4. OPM (other people’s money) is heavy sh*t.

Early-stage investors, in many ways, share the same entrepreneurial dreams as the founders themselves. They hope they are getting in early on a big opportunity, like investing in Amazon or Apple during their inception. They too, are entrepreneurs, living vicariously through the founders who handle the day-to-day heavy lifting while they provide the fuel — money. In many ways, their desires, emotions, and dreams become intertwined with those of the entrepreneurs, and their shadows become entangled with the entrepreneurs’ own. There is hope all around that the financial seeds entrusted by investors will grow into a flourishing tree, yielding future fruits through financial distributions, IPO, or an acquisition of some sort.

Recognizing the personal toll that startup ventures can take on an entrepreneur’s life, I often work with my clients as they explore the possibility of launching their ventures with other people’s money. In addition to their own savings, entrepreneurs rely on what Silicon Valley humorously refers to as the 3 Fs — family, friends, and fools. Nevertheless, it’s crucial to recognize that taking OPM from one of the FFFs carries a professional and personal price tag. 

5. Timing Is everything.

Timing is a hard truth that everyone understands, even if they can’t control it. Across the board, it’s the most influential factor in determining success or failure. Companies whose business models initially drew skepticism from investors, such as Airbnb, Uber, Zoom and CarsDirect, ultimately achieved monumental success owing to their impeccable timing.

On the other hand, ventures like Webvan and Pets.com, armed with brilliant ideas, substantial funding, and dream teams guided by venture capitalists, seemed poised for triumph but met an early demise. Despite its ingenious concept, Z.com faltered due to the limited internet bandwidth that hindered online video streaming at the time. Just a year later, the advent of Adobe Flash led to the rise of YouTube, which though lacking a solid business model brought about a transformative shift in the digital landscape. So, as much as you might like to plan your timing, the truth is your venture may still hang on the mercurial whims of luck.

Startups are inherently risky. If you want to survive the journey, you need to have more than business strategies at hand — you need to address these key essential realities. Beyond that, you also need to value your own well-being and your life above all else.

And one more thing — an escape route is always a good idea.

 

Ashwin Gulati has launched international ventures, helped start-ups take off or land, and copiloted complex transitions for over 100 companies in various industries in the UK, US, Spain, and France. With 30 years in the trenches, he has identified the hidden pitfalls, unspoken truths, and personal twists that ultimately determine a venture’s success or failure.. His new book is “Soul Venture: A True Life and Death Journey into the Startup Culture“. Learn more at www.soulventurebook.com.


 

Investment Strategies 101: How Certificates Of Deposits Work

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Are you dreaming of a tropical getaway? Everyone wants their savings to thrive, but how do you achieve solid returns without high-risk investments? But where can one find respectable returns without venturing into high-risk investments? Financial advisors often recommend interest-bearing accounts as the most effective way to save. Although the stock market frequently offers the highest potential returns, it is not designed for readily accessible savings.

Invested funds are not quickly withdrawn, and there is a risk of loss. CDs, conversely, can provide both securities for your investment and the opportunity to earn additional income.

So, what is a certificate of deposit? Let’s find out!

Certificate of Deposits and Its Benefits as Investment Instrument

A certificate of deposit (CD) acts as a savings tool that allows your deposited funds to earn a fixed interest rate over a set period of time. Typically, CD interest rates surpass those of standard savings accounts, but this comes at the cost of reduced access to your money. Premature withdrawal from a CD incurs a penalty. CD terms vary from short durations like 3, 6, or 12 months to longer commitments such as 4, 5, or even 10 years.  Let’s explore the mechanics of CDs and their benefits for informed financial decisions.

Do you understand what a certificate of deposit is? If yes, you must know that initiating a CD is a simple process. You entrust your money to a financial institution for a pre-determined period. Interest accrual commences immediately, determined by your deposit amount, the stated interest rate, and the compounding frequency.

Compounding significantly accelerates your savings growth. Interest is earned not only on your initial deposit but also on the accumulated interest. Frequent compounding (daily, monthly, or quarterly) translates to greater returns.

Although earned interest can generally be accessed at any point, it is advisable to allow it to remain and compound within the CD if you do not require the funds. Your principal deposit remains inaccessible until the maturity date. At this point, CD renewal for another term is an option. CD renewal may present an opportunity to secure a more favorable interest rate.

Different Categories of CDs

A variety of CD types exist to suit diverse financial goals and circumstances. Some prevalent examples include:

  • Standard CD: These offer a fixed interest rate for a predetermined term. Early withdrawals are subject to penalties.
  • High-Balance CD: These investment options are designed for substantial deposits.
  • No-Penalty CD: These allow withdrawals without penalty but generally feature lower interest rates.
  • Callable CD: The issuing bank retains the option to terminate the agreement prematurely, compensating you for accrued interest up to that point.
  • Step-Up CD: These provide a pre-determined interest rate increase during the term, with the amount and timing specified at account opening.
  • Bump-Up CD: These allow you to request at least one interest rate increase during the CD term.
  • IRA CD: A CD held within a traditional, Roth, or SEP IRA, inheriting the tax characteristics of the overall retirement account. Contribution limits apply.

What are the Advantages of a Certificate of Deposit?

What is a certificate of deposit? It lets you invest your hard-earned money strategically. You can enjoy multiple advantages, which are as follows:

  • One of the main advantages of CDs is their reliable growth trajectory. Because CDs offer a fixed interest rate, you can precisely calculate your earnings over the lifespan at the outset. This fixed-rate structure provides transparency regarding the returns during the investment period.
  • Integrating CDs into a diversified portfolio alongside assets like stocks and bonds can mitigate overall risk while providing more consistent returns. Furthermore, CDs are typically insured, offering a safety net against potential bank insolvency.
  • CDs generally provide more generous interest rates than regular savings accounts, particularly for longer durations. This investment makes them a more attractive choice for individuals comfortable locking in their funds for a long time.

Conclusion

This article explored the fundamentals of certificates of deposit. CDs can be a beneficial financial tool in various scenarios. A CD might be a suitable choice if you possess funds that are currently surplus but will be required within the next few years. Utilizing a CD can aid in accumulating savings for goals such as vacations, down payments on homes, or vehicle purchases.

CDs represent a secure avenue for investing your capital. This security stems from two primary factors: the fixed and guaranteed interest rate and the protection afforded by the same federal deposit insurance that covers all other deposit products.


 

Learning Business Success In A Rural Greek Village

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by George E. Danis, author of “Go Far, Give Back, Live Greek

I’m not from here.

I grew up in a village of seventy houses halfway up a rocky mountain on an island not far from Athens. It was, in many ways, a typically idyllic Greek location. I would wake in the morning before sunrise to run up the mountain to check on our sheep, spend my days helping with whatever chores I’d been given, and watch the sun set over the ocean that glistened and gleamed in the distance below.

These experiences shaped me in so many ways. My work ethic, my view of community, my appreciation for the natural world, they all have their roots in the early mornings, hardworking afternoons and peaceful moments being awed by the beauty of the world around me.

Life in my little village was about as far away from America as possible, yet I was impatient to leave. Even as a young child I knew that my future lay not in the hills above Karystos or the calm waters between the island of Evia and the mainland. My life was going to be played out on the other side of the world. That much I was certain of.

In some ways I was right — I did leave Greece, and my future was exactly where I hoped it would be. But Greece did not leave me. The lessons I learned up on the mountainside were just as applicable to life in offices and factory floors in America.

Of course, it took a while to realize this. When I was twelve, I left the village, and by the time I was eighteen, I saw American streets and cars and restaurants and hi-rises and train stations for the first time. It was a wonder to me, like I’d been transported to another world entirely. America was everything my little Greek village was not, and for a time I put home far from my mind.

But as soon as I made my first steps in business, all that changed. I found myself thinking back to my childhood. I started drawing inspiration from it. I returned to the lessons I’d been taught out there among my neighbors and found that they were just as important and applicable to my new life — maybe even more so.

Years later, I can see three distinct lessons learned from my childhood in rural Greece:

I realized that getting along with people wasn’t an option, but a bankable business asset. Back in the village if I saw someone’s sheep had wandered off, I would round them up and bring them home. If I was going down to the town, I would tell my neighbors and offer to bring anything back with me that they wanted. If I was going to the spring for water, I would expect to bring back more so that my neighbors would not have to visit the spring themselves, and at harvest time we would unite as a single labor force.

I did all this as a matter of instinct, and my neighbors did the same for my family too. It was how we were wired, how we were expected to behave. We might not have been related by blood or marriage to our neighbors, but we cared for each other all the same.

I learned how to solve problems. Up in the village there were no real stores and no real sign of government in action. We were our own community, and self-sufficiency was required in all aspects of life. From medicine to construction, farming to disagreements among us, we were raised to figure things out. If there was a problem, it was on us to solve it. Sure, there were times when we needed outside expertise and training, but most problems we could fix ourselves. All we had to do was learn how to analyze the issue, listen to the wisdom of others, and work together to fix it.

Then there was food. We ate well in the village, and it seemed like almost every activity was an excuse to eat together. Sometimes it would be everyone from the village, sometimes just our close neighbors, but if we’d just worked together to successfully harvest some olive trees, or been able to help someone complete their construction project, we’d almost always end up eating together at the end. It fed our bellies and our hearts at the same time.

These lessons became an integral part of my business model, and are key to the advice I offer anyone starting out in business today:

  • Deliver the best products and pay the best wages in the market to the best staff you can find.
  • How you treat your employees is the biggest factor in how your business performs. Your business will only truly succeed when everyone is invested in winning.
  • Food is a great uniter and an easy way to build a team. Take every opportunity you can to eat together, and make sure you pick up the check.

Everything I learned in the village taught me that we’re not made to exist alone and that we’re better when we’re connected. Relying on each other isn’t a sign of weakness, but a direct route to maintaining good relationships.

 

George DanisGeorge E. Danis is a successful businessman, organizer, entrepreneur, and philanthropist. Born into poverty in rural Greece, George entered the U.S. as an illegal immigrant, yet decades later was awarded the Ellis Island Medal of Honor in recognition of his philanthropic endeavors and promotion of democracy. Highly active in politics for four decades, George was a fundraiser, advocate, and advisor to governors, senators, and presidential candidates. His new book is “Go Far, Give Back, Live Greek” (Amplify Publishing Group, Aug. 6, 2024).


 

Killing Your Own Sales: The Quick Win Trap

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calculator desk charts

calculator desk charts

by William Gilchrist, founder and CEO of Konsyg

Let’s talk about a harsh truth no one likes to admit: most companies are setting themselves up to fail when it comes to sales. How? By chasing quick wins, pricing themselves out of the market, and setting forecasts that belong in a fairy tale.

We’ve all seen it. The pressure to deliver results fast means companies jack up prices to hit big numbers, set sky-high targets, and expect deals to close yesterday. But here’s the problem: these strategies might look good on a slide deck, but they’re killing your long-term growth.

The reality is, these short-sighted moves create a vicious cycle. Overpricing drives customers away, missed targets kill morale, and an over-reliance on quick wins means there is no foundation for long-term success. Sales is not just about closing deals today—it is about building a system that keeps delivering tomorrow.

The Quick Win Fantasy.

It’s easy to get caught up in the idea of landing that one huge client or closing a big deal overnight. But sales doesn’t work like that. Quick wins rarely happen, and when they do, they’re often unsustainable.

Building relationships, trust, and real value takes time. Customers see right through desperation. If your entire strategy is built on landing whales with little effort, you’re ignoring the majority of prospects who could be your bread and butter.

High Pricing, Low Success.

Pricing for the stars doesn’t mean you’ll get there. Sure, premium pricing can work when your value backs it up, but overpricing just to hit aggressive targets is a fast track to losing deals.

Buyers are savvier than ever. They’re comparing you to competitors, checking reviews, and expecting more for their money. If you’re pricing your product or service out of the market while underdelivering on value, you’re pushing prospects to your competitors.

Forecasting Fumbles.

Now, let’s talk about forecasting. Setting unrealistic sales goals might sound inspiring in meetings, but it’s demoralising when your team keeps falling short. Overpromising and underdelivering not only crushes morale but also shatters credibility with stakeholders.

Your sales forecasts should be grounded in reality—based on data, market conditions, and the capabilities of your team. Anything else? It’s a recipe for missed targets and frustration.

How to Fix It

Play the Long Game.

Stop chasing instant gratification. Build pipelines, nurture leads, and create value that compounds over time. Quick wins might spike your numbers, but they are not a strategy but a distraction. Real success comes from a steady, repeatable process that keeps delivering long after the initial rush fades.

Right-Size Your Pricing.

Be competitive without undervaluing yourself. When pricing is driven by desperation rather than strategy, it backfires—pushing away customers and eroding trust. Set prices that align with the value you deliver, not just the numbers you want to hit.

Set Realistic Forecasts.

Let data drive your targets, not wishful thinking. Unrealistic goals set your team up for failure, creating pressure without progress. Strong forecasts push your team to perform while staying grounded in reality.

Focus on the Right Metrics.

Instead of just chasing big deals, look at metrics like pipeline growth, conversion rates, and customer lifetime value. Those are the real indicators of long-term success.

The desire for quick wins, big price tags, and eye-popping forecasts isn’t inherently bad, it’s the execution that’s the issue. When these tactics aren’t grounded in reality, they do more harm than good.

So, if your sales strategy feels stuck or underwhelming, take a step back. Ask yourself: are we setting ourselves up for real, sustainable growth? Or are we chasing the impossible?

It’s time to stop killing your sales expectations and start building a strategy that works. Because success isn’t about quick wins, it’s about playing the long game.

 

William Gilchrist is the founder and CEO of Konsyg, a global leader in on-demand sales solutions. With over 15 years of experience in enterprise sales across Asia, the US, and Europe, William has built and led high-performing sales teams for tech companies of all sizes, from startups to multinational corporations.


 

Everything You Need To Know About Managing Travel And Transport Costs In A Business

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Managing travel and transport costs is an essential component of running a successful business, especially in industries where logistics and mobility play a crucial role. Whether you’re shipping goods, sending employees on business trips, or managing a fleet of vehicles, keeping these costs under control is vital for maintaining profitability.

In this blog post, we’ll explore some effective strategies to manage travel and transport expenses and ensure your business runs smoothly.

1. Plan and Budget Effectively.

The first step in managing travel and transport costs is to plan ahead. Creating a clear budget for these expenses ensures that you know exactly how much your business can afford to spend on transportation. By reviewing past expenses and analyzing trends, you can make informed decisions about where to allocate funds most effectively. For example, consider factors such as fuel costs, accommodation, and vehicle maintenance, all of which can be predicted to some degree.

2. Negotiate with Suppliers and Vendors.

Negotiating better rates is crucial when your business relies on third-party services like shipping, logistics companies, or car rental services. Establishing long-term relationships with transport providers can result in discounts or preferred pricing, especially if your business regularly uses their services. Don’t hesitate to compare multiple options and leverage competitive offers to secure the best deal.

3. Leverage Technology for Optimization.

Technology can be a powerful tool for reducing travel and transport costs. Many companies now use fleet management software to monitor routes, track vehicle usage, and optimize fuel consumption. For example, route optimization tools can help reduce unnecessary miles driven, cutting fuel costs and wear and tear on vehicles. Similarly, business travel apps can help employees book flights and accommodations within a set budget, keeping costs predictable and under control.

4. Reduce Travel Frequency and Combine Trips.

One of the easiest ways to reduce travel and transport costs is by limiting the number of trips your business needs to make. Encourage employees to combine multiple meetings or tasks into a single trip whenever possible. Additionally, consider using video conferencing and other remote technologies to conduct meetings, saving on travel expenses and reducing the need for frequent flights or long-distance drives.

5. Outsource Specific Transport Needs.

Outsourcing certain aspects of transport, such as moving goods or vehicles, can often be more cost-effective than maintaining an in-house fleet. For example, hiring a professional service may be cheaper than handling it internally if you need to transport a car across the country. Some companies provide affordable options for transporting vehicles over long distances. You can easily find a reliable service for your needs, such as Colorado car transportation, which helps businesses save time and money when moving vehicles across states.

6. Monitor and Track Expenses.

Tracking travel and transport expenses regularly is key to staying within budget. Use accounting software or expense management tools to keep an eye on costs and identify any areas where savings can be made. Regularly auditing your transport expenses also allows you to identify inefficiencies or unexpected cost spikes, allowing you to make adjustments before they negatively impact your bottom line.

7. Implement a Travel Policy for Employees.

A well-defined travel policy is essential for managing employee travel costs. Outline clear guidelines for booking transportation, staying within budget, and limiting expenses on food, lodging, and entertainment. This ensures that employees are aware of the company’s expectations and reduces the likelihood of overspending.

Conclusion

Managing travel and transport costs is a crucial aspect of business operations. Businesses can significantly reduce transportation expenses and improve overall efficiency by planning effectively, negotiating with suppliers, leveraging technology, and implementing sound travel policies. When you keep track and optimize your processes, you’ll ensure that your business stays competitive and cost-efficient in the long run.


 

6 Unspoken Rules To Break For Better Communication In Family Businesses

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marketing charts meeting

by Steven Gaffney, CEO of the Steven Gaffney Company and author of “Unconditional Power:Thriving in Any Situation, No Matter How Frustrating, Complex, or Unpredictable

Family businesses are special. They blend personal relationships with professional goals, creating a unique environment. But sometimes, unspoken rules can get in the way of success. These hidden barriers stifle new ideas and make teamwork difficult.

But breaking these unspoken rules will create a place where everyone feels free to speak up and share their thoughts.

Here are six unspoken rules to challenge for better communication in family businesses:

1. Unspoken rule: “Don’t rock the boat”.

Break it: Many family businesses avoid tough conversations to keep the peace. But real progress often comes from speaking up and challenging old ways. Encourage everyone to share their thoughts and ideas, even if they’re out of the ordinary. It can lead to new solutions and a more dynamic work environment. It’s about getting the unsaid said — using open dialogue to grow and improve. Leaders should model this behavior by being open to feedback and showing that differing opinions are valued.

2. Unspoken rule: “Keep personal matters out of business”.

Break it: In family businesses, personal and work lives often mix. Ignoring this can lead to misunderstandings. Talk about how personal issues affect work and vice versa. Being open about these things will help everyone understand each other better and build stronger relationships. It’s about finding a balance where personal and professional lives can work together. Leaders can facilitate this by respecting both personal and business needs, and ensuring personal matters are addressed without overshadowing business objectives.

3. Unspoken rule: “Assume everyone knows their role”.

Break it: Oftentimes people in family businesses assume everyone knows what they’re supposed to do. This causes confusion. Make sure everyone knows their roles and responsibilities. Check in regularly to make sure each member is clear and feels appreciated. This helps avoid working in silos and encourages teamwork in which everyone works towards the same goals. Leaders should regularly review and communicate these roles, adapting them as the business evolves to ensure clarity and alignment.

4. Unspoken rule: “Avoid conflict at all costs”.

Break it: Conflict is often seen as bad, but it actually can help a business grow. Teach family members how to have healthy debates and solve disagreements. This can lead to better decisions and a stronger team. By creating a place where people feel safe to speak up, you turn conflict into a tool for improvement. It’s about celebrating differences and using them to make the business better. Leaders can set the tone by encouraging respectful discussions and demonstrating how to handle disagreements constructively.

5. Unspoken rule: “Family comes first, always”.

Break it: While family loyalty is important, it shouldn’t stop the business from succeeding. Make decisions based on what’s best for the business, not just the family. This helps prevent favoritism and ensures the best ideas and talents are recognized. It’s about creating a fair environment where everyone is held to the same standards. Leaders should emphasize merit-based decisions and create opportunities for all team members to contribute and grow, regardless of family ties.

6. Unspoken rule: “Silence is safer”.

Break it: In many family businesses, people think it’s safer to stay quiet. This leads to missed opportunities and unresolved problems. Encourage everyone to speak up and share their ideas. Regularly check in with family members to make sure they feel heard and valued. By breaking the silence and getting the unsaid said, you empower everyone to contribute to the business’s success. Leaders should actively solicit feedback and create channels for open communication, ensuring that all voices are heard. 

Recognize that unspoken rules hold your family business back. Make open, honest, respectful communication a priority and you will break down barriers that have put limits on productive collaboration and unbridled business advancement. Your family members and your business will flourish.

 

steven gaffney

Steven Gaffney is CEO of the Steven Gaffney Company and a leading expert on creating Consistently High Achieving Teams (CHAT)®. With some 30 years of experience working with top leaders and executive teams from Fortune 500 companies, associations, and government agencies, he is an authority on issues from team achievement and thriving cultures to leading change and daily innovation. He is the author of “Unconditional Power: Thriving in Any Situation, No Matter How Frustrating, Complex, or Unpredictable“.


 

Large Focus Rooms: The Secret Ingredient For High-Performing Teams

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The way workspaces are designed affects how teams interact and perform. Large focus rooms, often overlooked in favor of trendy open layouts, can play a key role in improving collaboration. These spaces offer a break from distractions, helping teams stay focused and work more effectively. Instead of struggling with noise and interruptions, teams get a quiet space that fosters clarity and teamwork, improving overall productivity.

For those aiming to improve team efficiency, using these purpose-built spaces could be the answer. Large focus rooms with soundproof walls, ergonomic seating, adjustable lighting, and high-speed Wi-Fi help organizations create settings that encourage concentration and teamwork, leading to better results and successful projects.

Creating a Space That Encourages Focus and Distraction-Free Collaboration

Large focus rooms offer a much-needed alternative to the noise and distractions of open office settings. These spaces cut down on interruptions, allowing teams to hold focused discussions or work alone without the usual disruptions. Well-planned layouts support both deep concentration and group collaboration, providing the flexibility teams need.

Beyond reducing noise, thoughtful design elements improve the workplace experience. A large focus room with comfortable furniture helps with long work sessions, good lighting enhances focus and mood, and soundproofing materials create a quiet atmosphere, making it easier to stay productive. These design choices can make a big difference in how teams work together.

Making Space Work for Different Team Needs

Large focus rooms can support a variety of meetings, making them a valuable tool for different team activities. Their flexibility allows for seamless transitions between brainstorming sessions and structured planning meetings. This adaptability helps teams stay creative while also keeping discussions organized, giving everyone a chance to contribute.

Movable furniture and modular layouts make these spaces even more effective. By adjusting the setup to match the team’s needs, organizations can create the right balance between casual idea-sharing and more formal discussions. A well-designed layout also makes hybrid meetings easier, helping remote and in-person participants collaborate efficiently. Using modular furniture that can shift based on meeting styles helps teams stay flexible.

Improving Collaboration with the Right Technology

Equipping large focus rooms with the right technology makes teamwork smoother. Smart boards, high-quality AV systems, and interactive displays encourage engagement and make it easier to share ideas in real time. This setup helps teams keep track of their discussions and decisions without losing important details.

Smooth transitions from discussion to action keep projects moving forward. Collaboration tools like shared digital whiteboards and real-time document editing help teams stay aligned, whether they’re in the room or working remotely. Investing in technology that supports both in-person and virtual meetings keeps teams connected and efficient.

Strengthening Team Bonds Through Purposeful Design

Spacious meeting areas provide room for more than just formal discussions. They create opportunities for casual conversations that strengthen team relationships and trust. A quick chat over coffee, a brainstorming session on a writable wall, or an impromptu problem-solving huddle at a standing desk can spark fresh ideas and innovative solutions, making collaboration more effective.

Smart design plays a major role in shaping team dynamics. Features like writable walls and cozy seating encourage creative thinking and open discussions. By embracing the versatility of these rooms, organizations can create an environment where teamwork flourishes. Adding comfortable seating and interactive tools helps spark spontaneous collaboration and build team morale.

Tracking the Impact of Large Focus Rooms on Productivity

Measuring key performance indicators (KPIs) can show how these rooms affect team productivity. Tracking project completion rates, the number of distractions reduced, and meeting effectiveness helps businesses understand how well these spaces support collaboration. Gathering this information helps organizations make informed decisions about workspace design and necessary adjustments.

Feedback from team members is just as important. Regular input helps identify areas for improvement, allowing organizations to fine-tune layouts and features to meet real needs. Conducting team surveys, such as quarterly feedback forms, live Q&A sessions, or anonymous suggestion boxes, and adjusting focus rooms based on user experiences leads to spaces that truly support productivity.

Well-designed workspaces improve teamwork and efficiency. Large focus rooms give teams a quiet space to concentrate, collaborate, and get things done without distractions. Smart design and the right technology create a setting that suits different work styles. Taking employee feedback seriously and making ongoing improvements keeps these spaces practical and effective. A mix of structured and casual interactions strengthens team connections and sparks innovation. Simple adjustments make a big difference, helping employees work at their best while contributing to overall success.


 

Anticipating Changes In The Social Media Landscape For Marketers

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by Meagan D. Saxton, Social Media Specialist, ddm marketing+communications

The social aspect of social media is at an all-time low. Friends engaging with friends has been supplanted by a torrential downpour of ads and organic posts from brands, squelching the casual conversations and independent creators who attracted users to social media platforms in the first place.

So where can people go to be social with each other? And if you’re a business, where are your customers going? The answers are interrelated, but not straightforward. More critical thought is needed to approach the challenge of social media marketing than ever before — particularly as users abandon traditional platforms.

TikTok might go somewhere, short-form video won’t

After being unavailable for weeks, TikTok downloads resumed on the most popular U.S.-based app platforms. In February, President Donald Trump delayed a ban on the social media app and assured tech giants Google and Apple they would not be fined for distributing or maintaining it. TikTok is owned by ByteDance, a Chinese company.

The threat of banishment hardly put a dent in TikTok’s popularity among its loyal users, including many big brands. Since it was introduced in the U.S. in 2018, the video-based social platform has helped establish the value of educational marketing videos. While B2C ads have the most potential for virality, MailChimp, Square and Adobe have enjoyed success launching B2B video campaigns on TikTok.

Although TikTok has native editing capabilities, non-native tools such as CapCut are useful for creating videos outside the app, then uploading them to the platform. For marketing professionals concerned about a TikTok ban going into effect, save the videos to your phone/device before uploading them to LinkedIn, Facebook, YouTube, or another platform if migration is necessary.

Is Facebook dead?

Facebook (owned by parent company Meta) remains the world’s most-used social media platform, with 2 billion active daily users. Demographics have shifted, however, as younger audiences reduced engaging with Facebook even as their parents and grandparents have remained loyal.

That’s good news for brands whose customer base tilts older. For others, any Facebook marketing strategy in 2025 needs to account for the fact that younger users might only visit to keep in touch with older relatives. One other constant source of engagement for Facebook has emerged: special interest groups.

Whether they formed around a particular product, a sports team, a genealogical society, or a defunct television series, Facebook groups have maintained their popularity even among users who seldom engage with the platform otherwise. Group administrators can either allow or disallow business pages to join a group, but branded pages shouldn’t bank on being able to advertise to members in this setting. Business pages can create groups themselves, and if these groups continue to show positive ROI in 2025, keep it going. If not, 2025 probably isn’t the time to A/B test your ROI in Facebook groups.

Other trends

The Guardian reported in December that X (formerly Twitter) was losing millions of users each month. The trend was hardly without warning, as X executive Elon Musk’s role in the White House accelerated the trend, but the lesson is enduring regardless of whether or not the mass X-odus continues: be prepared to deploy a versatile social media marketing plan in a world where these kinds of stark trends continue.

Facebook use-cases might become more limited. TikTok might disappear in the U.S. More niche platforms might pop up with smaller but highly engaged user bases. Don’t be afraid to de-emphasize traditional platforms and spend time optimizing for one where you haven’t spent in the past, whether that’s Mastodon or Bluesky or Rednote.

Before launching a bigger investment strategy, get to know who’s on the emerging platforms and pivot where it makes sense. If you’re selling software or something that pertains to developers, get off X and get on Mastodon. Wedding planners will find a large, ready-to-engage user base on Pinterest. Not every marketer will have the bandwidth to be on every platform, and that’s OK.

Looking ahead

There’s probably a platform that doesn’t exist, or maybe exists in beta today, that will be super popular with a particular demographic in a year or two or three. Try to anticipate changes in the social media landscape and be ready to pivot. At the same time, don’t completely abandon customers and clients who became loyal to you on a given platform — at least until regulators force the issue.

 

Meagan Saxton is a Social Media Specialist at ddm marketing + communications. She has several years of experience creating content and managing social media accounts for healthcare, higher education, and financial services organizations.

 


 

Alicia Estey: Reinventing Student Experience And Education At Boise State University

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Boise State University

Boise State University

Boise State University enters 2025 with strong momentum under the leadership of Alicia Estey, chief financial and operating officer. She recently received an Idaho Business Review’s Excellence in Finance award for eliminating a $15 million structural deficit while managing the university’s $743 million budget.

“Boise State is one of the most efficient and effective universities in the country. We provide an outstanding educational experience for our students while remaining fiscally responsible. We also have made investments that advance research, community partnerships and more. Alicia’s clear-eyed leadership and deep and broad knowledge have helped make Boise State the incredible place it is today,” stated the university’s president, Marlene Tromp.

The university plans to unveil a new residence hall scheduled to welcome undergraduates in fall 2025, offering 452 beds for first-year students living on campus.

Additionally, Alicia Estey explains, “We are redeveloping and expanding the north end zone of our stadium because football is very popular. We’ve been successful again this year, which is great, but athletics doesn’t receive much in the way of state funding. They earn their revenue primarily through ticket sales for football games.

“We’re going to expand the north end zone and add more sky boxes so that we can bring in more funds to help support our athletics programs. We are also in the planning process for a new science research building.”

The stadium expansion plans come as Bronco football continues to make national headlines, with former quarterback Kellen Moore’s recent Super Bowl victory as offensive coordinator for the Philadelphia Eagles adding to the program’s storied legacy.

The science research building represents the largest construction project in university history. “And the most expensive,” Estey notes. “But our research portfolio is growing. Our investments are growing, and we are about to move from an R2 category to an R1, which means a research-intensive public doctoral university. So it’s a strategic investment for us.”

Financial Stability Enables Strategic Growth

Alicia Estey’s financial management has helped strengthen the university’s position. When she first stepped into the role of CFO, Estey learned that the university had a $15 million structural deficit. “I pulled all of our deans and our mid-level managers and then our senior managers together and said, ‘Here’s the problem we have, here’s how we got into it, and we have a couple of options to get out of it. I want to hear from you,’” she explains.

“I knew that this would not work if it were a top-down decision [and] that I had to engage the people who this would impact the most and work with them to come up with a solution. And we decided, although it was a little bit painful, that we would do a 2.5% reduction across the institution and return that money to our central fund. That’s how we would address the structural deficit.”

She continues, “We also put systems in place to ensure that that couldn’t happen again. We got into that situation because of COVID, essentially, and because tuition was held flat for four years before and during COVID. We are a very tuition-dependent institution.

“We use tuition increases to fund strategic initiatives and, most importantly, our annual raises for employees. Because our appropriation only covers about a third of our payroll expense, it therefore only cover about a third of our employee raises. And we wanted to make sure that we were still giving employees raises during COVID.”

Alicia Estey’s Leadership Philosophy Shapes Student Experience

Students can expect increased opportunities for community engagement in 2025, and Estey’s involvement in the Gorongosa Preschool Program in Mozambique exemplifies the university’s commitment to global impact.

Boise State University’s partnership with Gorongosa National Park in Mozambique exemplifies how international education initiatives can address critical needs in developing regions. The university has expanded its longstanding biological and anthropological research relationship to include vital educational support for the park’s human development staff, who operate preschool programs in surrounding rural communities.

The initiative targets early childhood education in one of the world’s most economically challenged nations. Teachers in the program demonstrate resourcefulness, creating educational materials like books, math games, and learning aids from locally available natural and recycled materials. Boise State University’s involvement provides teacher training, academic development, and material support to build on the program’s initial success in preparing rural children for primary school.

“We train teachers, and we bring donated materials and supplies with us because the schools have very little. Mozambique is [among the] poorest countries in the world, and so we bring learning materials, and we provide teacher education for the preschool teachers who haven’t had any formal instruction in education,” Estey explains.

“We’ve made huge strides in the programs, and they’re being replicated. We hope to begin working with primary school teachers in the near future to help advance education beyond preschool.” The reason for this Estey continues, “is that we don’t want to hit a ceiling early on.”

For Estey, balancing fiscal oversight with international impact provides a valuable perspective. She finds it to be a rewarding experience. “This something I really look forward to, and it really fills my cup, so to speak, because the work that I do is often challenging, and it’s been especially intense over the past five years. I really cherish it,” she says.

This balance of global vision and local impact mirrors Boise State University’s broader strategic approach. In Idaho, the 2025 academic year promises continued growth in science, technology, engineering, and mathematics programming at both graduate and undergraduate levels, responding to industry demands, particularly in semiconductor education. The university’s partnership with Micron Technology strengthens these initiatives.

“We are in an area that’s growing in population. We have a solid track record. Our graduation rates are increasing,” Estey notes. “We’re working really hard to understand where we are spending money that we could be reinvesting in initiatives that will pay higher dividends, will have a better ROI. That has really been critical to our success and to making sure that we maintain financial stability.”


 

Encore! Encore! Encore!: 3 Ways Highly Motivated Entrepreneurs Are Reinventing Retirement

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by Elizabeth Zelinka Parsons, J.D., co-founder of Zelinka Parsons and Encoraco and author of “Encore: A High Achiever’s Guide to Thriving in Retirement

Traditionally, an “encore” was an informal request from the audience of a musical performance for “just one more” piece to be played before the final curtain. Continuous applause and chants of “Encore! Encore!” were typically followed by an especially difficult or bombastic display of musical talent — a fitting close to the night.

For a time, however, the encore lost its favor in the world of classical music. In some cases, these extra performances had become so excessive and so meandering that concert halls were writing “No Encores” in their programs and across their public placards. By the 19th century, the “encore” had become such a menace to the world of traditional music that most trained musicians were opting for an immediate exit.

Nevertheless, the encore endured by transitioning to mainstream culture and finding its own place in pop music. Eventually, the joyous practice reemerged as a foregone conclusion for performances both big and small. The encore simply needed an encore of its own in order to find a new context in which to live and to thrive.

Retirement isn’t the end — it’s an opportunity for an encore.

Not the aimless and meandering kind that makes the audience regret staying in their seats, but the eagerly anticipated and self-aware kind that fully rounds out the experience. For many, this now means a “second act” defined by entrepreneurship. Nearly a quarter of entrepreneurs in the United States are between the ages of 55 and 64, and businesses started by retirement-age professionals in the United Kingdom, France, and Germany have been on the rise since 2020.

What does this all mean? It means retirement is being reinvented. It means the art of the encore is back, and these are the three ways highly motivated entrepreneurs are making the most out of it.

1. They monetize the mastery they’ve achieved.

No matter your age, decades of experience are always marketable and valuable. Even with technology evolving at such a rapid pace, late-stage professionals have a wealth of insight to offer that makes them well-suited for consultation services, mentorships, advisory roles, and niche business analysis. In fact, it’s estimated that 40% to 60% of a worker’s human capital is tied to their experience, no matter their industry or their skill set. For those who are upwardly mobile, this percentage jumps even higher.

What’s more, late-stage entrepreneurs have a host of other advantages when it comes to opening a new business. For starters, businesses built on experience typically have low startup costs because they depend less on inventory and technology. Beyond that, veteran status within a particular industry often equates to immediate credibility and a built-in network of clients and useful contacts. All these factors likely contribute to the fact that founders with three or more years of experience are almost twice as likely to succeed as those who are new to the industry.

One example of this in action:

  • Launching a venture capital fund. Many retirees leverage their decades of experience by supporting promising startups in their area of expertise. This allows them to stay current in their field of choice, while offering seasoned insights to those who need it most.

2. They re-prioritize their goals from profit to purpose.

For those experiencing their first big success in business, profit is often the chief motivating factor behind moving forward. Conversely, “second-act” entrepreneurs often find it much more motivating to define their goals according to individual purpose. Instead of scaling for maximum revenue, they build businesses that matter, either to targeted communities or to the world at large.

Not surprisingly, recent data supports the logic of such a transition — the logic that a seasoned startup professional is more likely to succeed when founding a values-driven organization. In fact, after examining all human capital factors for predicting the success of a nonprofit startup, research found the only factor with a significant impact on success was previous startup experience. This means moving from profit to purpose is much easier than moving from specialization to specialization.

One example of this in action:

  • Starting a nonprofit consultancy. Many late-state entrepreneurs transition from a profit-driven role to a mission-driven role by offering consultation services to fledgling nonprofits. This allows them to easily align their skill sets with organizations driven by values.

3. They design a business around the life they’re already living.

The first time most people cook a dish they follow the recipe very closely, obsessively adhering to the directions of another. Without the experience necessary to feel confident improvising with ingredients, the dish never really becomes “their own.” The final product might be delicious, but it’s just as much a product of the recipe as it is a product of the chef.

Second-act entrepreneurs are often uniquely positioned in that they’ve already made the dish. They’ve already followed the recipe to completion and created something delicious and by-the-numbers. Now, they can achieve that same delicious result with much more control over the rules and the recipe. They can define the values and the vision of their business in a way that simply wasn’t possible until now.

One example of this in action:

  • Saying no to “bad fits.” Not only are late-stage professionals better at spotting “bad fits” when they present themselves, but they are also more confident in their ability to say no — their ability to find a different solution.

Are you planning an encore?

The old ideas of retirement are obsolete. Highly motivated entrepreneurs aren’t fading away — they are reinventing themselves and becoming more valuable to the world than ever. There are programs out there that offer a customized roadmap to planning your own encore. They help you build a second act that is meaningful, profitable, and wholly accountable to the life you imagine.

Remember, retirement isn’t the end of the show. It’s the moment the audience asks for more. Don’t leave them hanging!

 

Elizabeth Zelinka Parsons

Elizabeth Zelinka Parsons, J.D., is a Retirement Transition Expert, lawyer, and co-founder of two consulting firms, Zelinka Parsons and Encoraco.  Author of “Encore: A High Achiever’s Guide to Thriving in Retirement” (Feb. 5, 2025), Elizabeth combines analytical rigor with creative vision to help professionals redefine retirement as a dynamic opportunity for growth and fulfillment.


 

Rethinking Electrical Wiring In Spaces That Are Constantly Updated

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The electrical industry significantly influences how homes, workplaces, and public spaces function. As technology advances and needs change, traditional wiring systems struggle to meet modern demands. Older setups often lack the flexibility and efficiency needed for dynamic environments. Modern spaces call for innovative electrical designs that can adapt and thrive.

Finding ways to adapt without constant, costly overhauls is vital. Modern wiring solutions can improve functionality while promoting safety and sustainability. As organizations seek future-ready options, companies like Track Busway offer innovative electrical infrastructures that address these needs.

The Challenges of Traditional Electrical Systems

Traditional wiring systems often fall behind in fast-paced environments. For example, a retail store undergoing frequent seasonal layout changes can face renovation costs exceeding $50,000 annually due to rigid wiring. Fixed installations cause project delays, disrupting timelines and daily operations. As businesses adopt digital tools, static wiring struggles to handle new equipment, like digital kiosks or smart lighting, creating productivity bottlenecks and frustrating staff who depend on efficient setups.

Frequent rewiring introduces risks like overloaded circuits, loose connections, and electrical shorts. For example, in fast-changing office layouts, workers may unknowingly create unsafe conditions by repeatedly plugging into modified outlets. These hazards highlight the importance of adaptable wiring systems that accommodate frequent changes while reducing risks of failure, fire, or equipment damage.

Modular and Track-Based Wiring: Flexible Solutions

Modular busway systems and track-based power distribution are game changers for adaptable spaces. These scalable designs allow users to adjust power distribution easily. With plug-and-play options, electrical setups can be modified quickly, reducing downtime during changes. This is especially valuable in offices and retail spaces, where layouts often shift.

Maintenance is simpler with modern wiring systems. Technicians can access power tracks easily, speeding up repairs and troubleshooting. These systems are practical across a variety of settings—commercial, industrial, and institutional. Regular infrastructure assessments can reveal opportunities to integrate modular systems and improve flexibility.

Designing Power Grids for Future Growth

Strategically placed wiring tracks, such as ceiling-mounted systems for lighting, wall-mounted tracks for outlets, and underfloor tracks for workstations, enhance accessibility and future expansion. For example, in large offices, wall-mounted tracks can accommodate additional monitors, while underfloor tracks allow quick workstation adjustments. This modular setup allows new technologies — like upgraded servers or smart devices — can be integrated without costly or time-consuming overhauls.

Customizable power outputs add value by meeting specific user needs. Thoughtful design safeguards electrical infrastructure, making future upgrades easier. Consulting a design expert can help optimize current layouts and identify where adaptable wiring solutions can be most effective.

Cost and Energy Savings

Although flexible wiring systems may initially cost more, they offer significant long-term savings. For example, a modular installation in a 50,000 sq. ft. office can reduce labor costs by up to 25% due to faster setups and minimal disruptions. Modern systems, equipped with smart power monitoring, help cut energy use by dynamically adjusting based on real-time demand, lowering overall consumption by up to 30% compared to traditional setups.

Sustainable wiring designs, such as low-impact materials and recyclable components, align with today’s eco-friendly priorities, cutting waste and emissions during renovations. Automated power management systems, like smart sensors that deactivate unused outlets or adjust lighting levels based on occupancy, further enhance efficiency. These systems can reduce energy consumption by up to 30%, offering long-term savings while supporting environmental goals.

Safety, Compliance, and Scalability

In spaces with frequent electrical changes, safety becomes vital. For example, large coworking spaces face risks when users constantly plug and unplug devices. Track systems help by preventing overloads and minimizing hazards like overheating and shorts. Built-in features, such as surge protection and circuit monitoring, further enhance safety. These systems not only meet regulatory standards but also safeguard equipment and occupants from avoidable dangers.

Scalable wiring designs simplify compliance with changing electrical codes. For example, a hospital expanding its ICU can add new outlets or equipment without rewiring entire sections. As organizations grow or regulations change, modular systems allow updates within hours rather than days, avoiding costly delays. Regular safety audits, conducted quarterly or during major projects, can spot risks like outdated connections or insufficient surge protection, maintaining compliance with updated safety standards.

Modern wiring systems bring flexibility, safety, and long-term savings to ever-changing spaces. Traditional wiring often leads to expensive upgrades, safety risks, and workflow disruptions. Modular and track-based setups solve these issues with easy adjustments, faster maintenance, and better support for new technology. Strategically placed tracks and smart power systems cut energy use and simplify future upgrades. Regular infrastructure reviews and expert input can help identify areas to improve. By investing in adaptable solutions, you can avoid costly overhauls, maintain safety, and create a space that grows with your needs — without the constant stress of outdated electrical systems.


 

TradeFT Launches New Features For Beginner Traders In 2025

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TradeFT launches new features for 2025

TradeFT launches new features for 2025

With the start of 2025, financial markets are more dynamic than ever; novice traders flock to online services in pursuit of fortune in stocks, forex, and commodities. No doubt piqued by this demand for affordable, user-friendly means of trading, TradeFT starts off with several new features for beginning traders only.

These updates aim at simplifying the trading experience, improving educational support, and making new traders confident while they navigate the complexities associated with financial markets.

This article will look into TradeFT‘s newly launched features and how they make the platform more beginner-friendly than ever before.

1. Simplified Account Setup.

Among the major -and possibly most challenging-for a novice trader- barriers to trading, the registration process is included. TradeFT has made the account set-up process so smooth that it is fast and effortless.

The newer onboarding system guides users step by step through account creation, submission of required documents, and account types. The novice users would now have the Basic Account and the rest with a detailed explanation of what each one entails; thus, finding it easier to start trading with minimal confusion.

Additionally, TradeFT managed to shave some precious time off the approval of new accounts, thus allowing traders to plunge into the markets without procrastination. Setting up on the platform is easy as the user interface guides one through with tips in setup, thus making it a breeze even to those unsavvy in technology.

2. Strong Educational Hub.

Education is very important for the beginner to start trading, and TradeFT updated its education hub, making it even more resourceful. The Educational Blog now showcases a handpicked selection of beginner-focused articles on:

  • “Understanding Trading Basics”
  • “How to Manage Risk Effectively”
  • “Common Trading Mistakes to Avoid”

These subjects are described in simple and straightforward language so that new traders get equipped with the right amount of knowledge to build a solid foundation.

Another powerful tool for beginners is the updated Economic Calendar, which explains in detail all major economic events, such as central bank decisions, GDP reports, and inflation data. For each event, it also includes insights into how it might impact various markets in a way that’s easy for beginners to understand and make informed decisions.

Additionally, the inclusion of eBooks, video tutorials, and interactive trading guides has upgraded the Download Center. These resources serve as a great way to study at one’s own pace and learning style. Whether one learns best by reading, watching videos, or engaging with interactives, TradeFT has got it covered.

3. Robust Demo-Trading.

Practice makes perfect, and TradeFT’s improved demo trading account is designed to help beginners learn without exposing themselves to real money. The demo account will introduce the trader to real market conditions, allowing them to trade in a variety of assets: stocks, forex, and cryptocurrencies.

TradeFT’s demo account is unique, featuring a new feature to track your progress. Now, for example, beginners will be able to trace their improvement in trading with detailed reports on what they need to work more on to improve, thus allowing users to hone their strategies and confidence before going live.

The demo account also comes with built-in tutorials that guide beginners through the trading process. These tutorials cover essential topics such as placing orders, understanding charts, and managing trades effectively.

4. Beginner-Centric Trading.

Trading nowadays doesn’t have to be so overwhelming, especially for complete beginners, which is why TradeFT tried to introduce new, simplified tools that are intuitive and yet strong enough to realize their purpose. The new Quick Trade Mode allows complete beginners to place trades with only very limited inputs such as the selection of assets, trade size, and type of order.

TradeFT also integrated customizable Beginner-Friendly Charts to make it easier to visualize market data. Instead of overloading them with advanced indicators, these charts have focused on the basics: pricing trends and key support/resistance levels.

Besides, the renovated Market Watchlist of the platform included notes and recommendations for beginners on what to look at, such as what assets are trending or which markets are supposed to fit their risk tolerance.

5. Enhanced Customer Care.

The beginning of trading always comes with numerous questions, and TradeFT has bolstered its customer support services in order to render timely assistance to beginners. It now provides:

Q&A for Beginners: The extended Frequently Asked Questions page targets the most frequently asked questions by novice traders, such as “How to make my first trade?” or “What is a pip in Forex trading?”

Webinars: TradeFT has initiated regular live webinars with professional traders, from the very basics to current market analyses and strategies. Such sessions will give the opportunity for beginners to ask questions and learn directly from experts.

6. Beginner-Oriented Accounts.

TradeFT provides a number of account types; however, its Basic Account remains the main course for any amateur. With low deposit requirements, the Basic Account has access to all important trading features, giving new traders an opportunity to get to know markets without serious financial investments.

In addition, TradeFT tries to support beginners with the Basic Account by adding tutorial walkthroughs on how to use the platform, read the market data, and place trades to make them confident with every step.

The next step will be the Silver Account, offering tighter spreads than the basic account, along with more features, but still accessible for novice traders.

7. Mobile-Friendly Trading Experience.

Currently, TradeFT does not have a mobile app, but its mobile version of the website is well-optimized to work smoothly on smartphones and tablets. At the same time, beginners have easy access through mobile phones to all the main features: market data, charts, and trading tools.

This flexibility enables the new traders to keep an eye on the markets and to perform trading on-the-go, hence keeping them more engaged without being confined to the desktop computer. The responsive design ensures that mobile is intuitive and as easy to navigate for even a newbie in the trade.

8. Transparent and Safe Environment.

Security and transparency are critical concerns for any trader, but they are particularly important for beginners who may be unfamiliar with industry standards. TradeFT has implemented enhanced security measures, including:

  • SSL Encryption for Data Protection
  • Segregated Client Accounts

Additionally, TradeFT’s fee structure is clearly outlined, with no hidden charges, ensuring that beginners can trade with confidence and avoid unexpected costs.

Conclusion

New features of TradeFT for 2025 show its commitment to supporting the journey of a beginning trader. Starting from the seamless process of account setup to the fully comprehensive educational hub, including all the tools for beginners, the platform has everything a novice trader may need.

With improved demo trading, excellent customer support, and a much more mobile-friendly interface, TradeFT enables novice traders to enter positions with ease. TradeFT didn’t stop improving until it became one of the simplest, most educating, and approachable brokers in the world today.

In light of recent news reports about updates to its platform, if anyone intends to make his or her first steps in trading, TradeFT is very good ground to start discovering the wide world of financial markets.


 

Levelling The Playing Field: How Tech Is Empowering SME’s In Tender Opportunities

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calculator desk charts

calculator desk charts

by Lara Blake, is the Partnership Development Manager at Tenderfy

The business world has always been about connections. But for small and medium enterprises (SMEs), those connections have traditionally been nearly impossible to make. While large corporations have teams dedicated to finding and pursuing tender opportunities, smaller businesses have been left struggling, watching potentially game-changing contracts slip through their fingers.

Our mission with our tender management software Tenderfy was never about creating just another tech solution. It was about levelling the playing field and fundamentally changing how small businesses compete.

The Hidden Struggle of SMEs

From construction companies looking to bid on infrastructure projects to digital agencies seeking both private and government contracts, from facilities management firms hoping to secure commercial partnerships to non-profit organizations competing for critical funding, small businesses across all industries face the same ongoing challenge.

Larger corporations have entire departments dedicated to tender preparation. They have resources, expertise, and systems that make navigating these opportunities look effortless. For a small business, the same process feels like trying to climb Everest.

Imagine a small local business like Port Douglas Florist The Seakret Garden who is based in far North Queensland. They’re fabulous at what they do, delivering beautiful floral arrangements and providing incredible service and have seen some opportunities in corporate gifting and providing floral services for Government Departments however they’ve been fighting an uphill battle. The tender process is a labyrinth of complex documentation, tight deadlines, and intricate requirements that seem designed to favor established players. And this particular business with their small team just cannot compete!

From Concept to Code

Bringing this vision to life required more than just an idea. Our partnership with Media Shark, a leading software development company, transformed our concept into a robust SAAS solution. The development process was intensive, combining deep industry insights with their cutting-edge technological expertise. We didn’t just build a product; we crafted a comprehensive platform that understands the nuanced challenges of SMEs across multiple sectors.

Technology as the Great Equalizer

We saw this challenge not as an overwhelming problem, but as an opportunity for innovation. Our software wasn’t going to just digitize a broken process, it was going to reimagine it entirely.

The core of our solution is simple: to provide businesses with a suite of powerful tools designed to help them win more contracts. But beyond that, we set out to create a platform that actively levels the playing field.

Our SaaS solution is built to:

  • Simplify complex documentation processes
  • Enable seamless collaboration between teams
  • Automate time-consuming administrative tasks

More Than Just Software

What we’ve created is more than a technical tool. It’s a lifeline for small businesses. For every construction company hoping to secure a local infrastructure project, for every digital agency seeking to break into new markets, for every facilities management firm looking to expand their portfolio, for every non-profit organization fighting to secure critical funding, we’re providing a pathway to growth.

Our platform doesn’t just submit tenders, it helps businesses present themselves effectively. We’re giving SMEs not just a chance, but the confidence to compete.

The Real-World Impact

The stories we’ve heard are transformative. Small businesses are increasing their annual revenue by securing contracts they would have previously never bothered with due to time constraints. Entrepreneurs are gaining the confidence to bid on opportunities they once thought were out of reach.

This isn’t about disrupting the market. It’s about democratizing opportunity.

A Technology Built on Understanding

We didn’t create this solution in isolation. Every feature, every algorithm, every design choice came from our own experience in tendering and the pain points we had to overcome ourselves as well as countless conversations with small business owners. We listened to and understood their frustrations, their hopes for success, and their challenges. Our software is a direct response to real-world needs.

The Startup Journey: Navigating Uncharted Waters

Building a tech startup is never a smooth ride. The journey from concept to market-ready product is filled with challenges that test every ounce of an entrepreneur’s resilience. For us, the road to developing our tender management software was a rollercoaster of technical hurdles, and moments of both doubt and breakthrough. Many hours of research, networking, cold calling and refining our approach has gone into developing this software product.

Our early adopters were the true heroes of our story. These pioneering businesses took a chance on a new solution when some hesitated. They weren’t just customers; they were partners in our development process. From a small building firm in regional Queensland to an RTO in Brisbane, these businesses provided critical feedback that has shaped our product in ways we never anticipated.

The most exciting development on our horizon is the upcoming AI Co-Pilot feature, set to launch later this year. This isn’t just another incremental update, it’s a fundamental transformation of how businesses approach tender management. The AI Co-Pilot will leverage advanced machine learning to provide real-time guidance, predictive insights, and intelligent document preparation. Imagine having a virtual expert constantly analysing tender opportunities, suggesting optimisations, and helping businesses craft more compelling proposals.

Funding was another challenge to navigate. As a bootstrapped startup, we relied entirely on our own resources and revenue. Every dollar was carefully invested back into the product, driving innovation and development. We learned to be scrappy, to pivot quickly, and to stay laser-focused on solving real problems for our customers. Our success has been built on pure determination, technical expertise, and an unwavering belief in our mission to level the playing field for SMEs.

Our team has worked tirelessly, driven by an unwavering belief that technology could fundamentally change how small businesses compete. There were moments of doubt and times when the challenges seemed insurmountable. But each piece of positive feedback, each business that found success through our platform, renewed our commitment to the cause.

Looking Forward

As we continue to evolve, our commitment remains unchanged. We’re not just building software. We’re building a platform that says to every small business: you deserve a fair shot. Your size doesn’t determine your potential. Your innovation, your passion, your expertise, those are what truly matter.

For the construction startup. For the digital agency. For the facilities management team. For the non-profit making a difference. For every SME that has ever felt overlooked we’re here to change the game.

Your opportunity starts here.

 

Lara Blake

Lara Blake is the Partnership Development Manager at Tenderfy, a leading tender management software. With a strong background in business development and a passion for technology, Lara is dedicated to empowering young professionals and driving innovation in the industry through her writing and advocacy.


 

Should You Open A Debt Consolidation Loan In 2025?

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by Loretta Kilday, spokesperson for Debt Consolidation Care (DebtCC)

As a finance expert — I’ve encountered many people who are facing increased debt levels and interest rate fluctuations. In fact — as per a recent study by the Federal Reserve, U.S. household debt has reached a record $17.94 trillion in the third quarter of 2024. This was a record high and a 0.8% increase from the previous quarter. The delinquency rate also increased with 3.5% of outstanding debt. As of the third quarter of 2024 — U.S. household credit card debt reached $1.17 trillion. It was a record high and an 8.1% increase from the previous year. An average citizen carries approximately $6,329 in credit card debt.

To get out of this situation many households are looking for effective ways to manage their growing debt burdens. It is expected that the interest rates will increase in 2025 also. So people are searching for vivid ways to manage their debt more effectively.

In 2025, the market dynamics and economic conditions are anticipated to be unique. The Federal Reserve is expected to continue its efforts to combat inflation, which could lead to higher interest rates and tighter lending conditions. Additionally, the global economy is facing uncertainty due to geopolitical risks and potential recessionary pressures. These factors could make it more challenging for people to manage their debt and access affordable credit.   

Taking out a debt consolidation loan is one of the most common financial strategies people use to get debt relief. In this strategy, as a borrower you have to take out a personal, low interest new personal loan to pay off multiple existing debts, such as credit card debt, personal loans, and medical bills. This can make your life easy by combining multiple debt payments into a single monthly payment, and potentially lower your overall interest rate, too.

A debt consolidation loan offers a potential solution to high-rate credit card debt — but is now the right time to get one? In this article, we will evaluate whether a debt consolidation loan is a viable and beneficial option in 2025. considering various personal and market factors. We will analyze the purpose of getting this loan, the advantages and disadvantages and discuss the key factors to consider a debt consolidation loan before making a decision. By the end of our discussion you will clearly understand whether a debt consolidation loan is the right solution for your financial situation in 2025.

Understanding Debt Consolidation Loans.

A debt consolidation loan is a type of low interest personal loan. An individual takes out this loan to pay off multiple debts with variable interest rates. Instead of paying multiple payments in a month with varying due dates and interest rates—an individual may take out this loan and pay off all those debt accounts and then start repaying this current loan with one single monthly payment.

Purpose and Common Reasons for Considering Debt Consolidation Loan

  • Reducing Interest Rates. Many individuals opt for debt consolidation loans to secure a lower interest rate than what they’re currently paying to multiple debt accounts. Credit card debt balances or high-interest payday loans are some of the most annoying unsecured debts that may eat up your finances through interest charges.
  • Simplifying Payments. Through a debt consolidation loan you may consolidate multiple debt payments into a single monthly payment. This makes your monthly budgeting easier and reduces the risk of missing any payments.
  • Streamlined Financial Management. Managing only one loan payment monthly can help you keep track of your overall debt easily. This may give you relief from financial stress, and as you gradually make on-time payments, your credit score will also be improved.
  • Potentially Faster Debt Reduction. In some cases— a debt consolidation loan might offer a repayment plan that accelerates your process of paying off the overall debt. This way you can get out of debt faster with maximum savings on interest payments.

How It Works

  • Single Loan to Pay Off Multiple Debts. You can take out a new low interest personal loan, often from a bank, credit union, or online lender. Then you can use that loan money to pay off all your other debt accounts fully. Your debt accounts may specifically include unsecured debts like credit card balances, medical bills, payday loans, or other loans.
  • One Monthly Payment. Once you pay off all the existing outstanding loans, you’ll see that you have to manage only one loan currently. The single loan balance requires one monthly payment, which you may pay easily and reduce your administrative hassle.

Advantages of debt consolidation loan

  • Easier Debt Management. You can combine multiple debts into one loan. This way you can simplify your financial management, monitor your debts easily, and make timely payments.
  • Potential Interest Savings. If you get a lower interest rate on your debt consolidation loan than the current debts, you can save a lot on interest payments over the life of the loan.
  • Improved Cash Flow. With a debt consolidation loan you can lower your monthly payment and can free up cash for other expenses or savings.
  • Streamlined Budgeting. With one single payment per month you can make your budget simpler, you can focus on areas where you are overspending, pay more on secure debts, and reduce the risk of missing payments.

Disadvantages of debt consolidation loan

  • Extended Repayment Period. You might get low interest personal loans or debt consolidation loans. But this loan may come with extended repayment tenure. This may lower your monthly payment but in the long run you’ll pay more on interest.
  • Fees and Additional Costs. You might have to pay application fees, origination fees, or prepayment penalties when you consolidate your existing debts and pay them in full before time. This might add more cost to your consolidation process.
  • Risk of Accumulating New Debt. You may pay off all the high interest debts at a time with a debt consolidation loan. Once you are done and financially stable, you might want to spend more using your credit cards. As a result, you may accumulate new debts. Without proper budgeting or changes in your financial behavior, you might end up with a larger overall debt burden.
  • Credit Impact. The process of applying for a debt consolidation loan might result in a hard inquiry on your credit report. Additionally, if you wrongly manage the loan and do not make on-time payments or miss payments, it will severely hurt your credit score.

Evaluating The Economic Landscape in 2025 For Getting A Debt Consolidation Loan.

Interest Rate Environment

Central Bank Policies. Central bank policies could influence the economic landscape in 2025. These policies are primarily meant to control inflation. If interest rates remain high—borrowing costs for new loans—including debt consolidation loans might be higher.

Comparison to Current Debts. The Federal Reserve might pause interest rate cuts in the first quarter of 2025. So, as an expert, I would suggest considering a debt consolidation loan early if you have debt problems. Credit card rates are expected to remain high in coming months despite recent Fed rate changes. Credit card interest rates may remain above 20% on average. So, getting a debt consolidation loan pay provide lower rates for qualified borrowers. If you can get a 12% APR, it will be beneficial for you.

Economic Uncertainty

Inflation and Lending Rates. If inflation remains high, lenders might offer loans with rates that are less favorable. It’s essential for you to shop around and compare offers before you apply for a debt consolidation loan.

Credit Score and Eligibility. Your credit score and overall creditworthiness may also influence your loan rates. If your credit score is above 680, you might be offered better rates and terms. Apart from that, you should have the following as a best debt consolidation loan applicant:

  • Total debt amount between $10,000 and $50,000
  • The debt-to-income ratio should be below 45%
  • You should have a stable income and strong cash flow for making payments

Total Cost Over Time

Extended Term Risk. As I said earlier, a debt consolidation loan may lower monthly payments, but extending the repayment period may also make you pay more as interest. So, overall costs will definitely increase.

Fees and Penalties. Some debt consolidation loans come with origination fees or prepayment penalties. You should always consider these into your cost-benefit analysis.

Behavioral Considerations

Financial Discipline. Taking out a debt consolidation loan won’t solve your debt issues once and for all. If you still maintain an undisciplined financial lifestyle, such as using your credit cards to accumulate new debts, you’ll still find yourself in debt problems even after paying the old ones.

Budgeting. You should consider debt consolidation loan payments within your household budget. It is a financial responsibility that you must maintain. You must separate your monthly payments from your paycheck while budgeting for a month. It might not be a secured debt, but I suggest you should treat it like one and make on-time payments.

Alternative options if you don’t qualify for a debt consolidation loan

  • DIY Debt Payoff. You can set up a strict budget plan and develop a repayment strategy. You have two options—the debt avalanche method (choose the highest interest debt first) or the debt snowball method (go for the lowest debt balance first). You must make the minimum payment to all the debt accounts each month.

Example – Choose the debt avalanche method and list your debts on the basis of the highest rate of interest. Start paying extra payments on the debt account with the highest interest, and make minimum payments on the other debt accounts.

  • Balance Transfer. It basically involves your high-interest credit card balances. Transfer those balances to a card offering 0% or low interest for a set period (up to 21 months). You should pay off these balances before the promotional rate expires. This way you can pay off unpaid credit card balances without paying any interest.

ExampleYou have used a balance transfer card (with a 0% introductory rate for 18 months) and transferred a $5,000 credit card balance from your existing credit card (with 20% APR).

Example – You may join a debt management program, and the credit counselor might set up a repayment plan that reduces your interest rate from 18% to 10%.

  • Home Equity Loan or HELOC. If you own a home with enough equity, you can take out a home equity loan or HELOC. You can use this money to pay off high-interest debts. But you should carefully read the loan terms and calculate how much you can afford to pay. You are turning your unsecured debts into a secured debt. So, if you can’t repay the new loan you may lose your home.

ExampleYou may take out a $30,000 home equity loan to pay off a $15,000 credit card balance. You may keep the remaining balance or use it for other necessary expenses.

  • Debt Settlement. Negotiate with creditors and settle your debts for less than what you owe. You can pay off your creditors with a lumpsum amount or set up a payment plan. But remember, settling your debts may impact your credit immensely.

ExampleIf you’re struggling to pay a $10,000 debt, you might negotiate with your creditors to settle and pay only $6,000 through a repayment plan.

  • Loan from relatives or friends. You can take financial help from relatives or friends and use that money to pay off your debts totally. The biggest benefit of this option is that you may don’t have to pay any interest and you may don’t have any deadline to return the money. But, you should be responsible for paying back the loan, as it will keep your relationships at stake rather than hurting your credit score. 

ExampleIf you have $10,000 credit card debt, you may ask your parents for that money as a loan. You can use that money to pay off your credit cards and, after that use a certain amount monthly from your paycheck to pay off your parents gradually.

You should also focus on building healthy financial habits alongside using debt consolidation loans as a tool to manage debt.

 

loretta kilday

Attorney Loretta Kilday has over 36 years of litigation and transactional experience, specializing in business, collection, and family law. She frequently writes on various financial and legal matters. She is a graduate of DePaul University with a Juris Doctor degree and a spokesperson for Debt Consolidation Care (DebtCC) online debt relief forum.


 

Creating A Sound Strategy For Achieving Your Goal 

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by Matthew Mitchell, author of “Ready to Win: How Great Leaders Succeed Through Preparation

To achieve any goal, you need to put in place a sound strategy that will help get you there. And once you’ve arrived at that strategy, it should act as the measure against which you determine where to set your focus.

To describe what I mean by this, let me bring in an example from my days of recruiting players for college basketball. While I was the head coach of the University of Kentucky’s women’s basketball team, the goal for recruiting was pretty clear: we wanted to recruit good players who could help us win. However, within that overall goal, a lot of different factors came into play.

For instance, good players come in all shapes and sizes. Some are built on mostly talent and not too much grit. Others have superior toughness and enough talent to make it work. There are some who are both fantastic athletes and superstars in the classroom, too. There are some who will go anywhere that best showcases their talent and therefore don’t need to feel a particular loyalty or connection to the school they choose. And, there are those who are looking for that snug fit between the culture of the team and themselves. I’m sure I could come up with 100 additional distinctions to describe players.

What’s more, every player is a unique individual, so no one category can completely define anyone. With the number of players available, I had to have some way of getting a handle on my recruitment process. I needed some kind of strategy or defined way of pursuing the kind of player that would best fit Kentucky and flourish there as a player and a human being. I didn’t want to spend time recruiting players that were unlikely to sign with us.

I recognized that players who were both incredibly high-achieving students and excellent players were most likely to end up at schools like Stanford, Cal, Duke, Northwestern, or Vanderbilt. This isn’t to say Kentucky isn’t a good school academically or that we didn’t emphasize academics in our program. Thanks to the support and focus of our Athletic Director Mitch Barnhart, Kentucky athletics drove excellence in this area across the board.

However, the reality was that a student with that profile was much more likely to go to one of those schools. Spending time finding and recruiting these players was generally not a good use of my limited time.

With experience, I came to see that the players who would come to Kentucky were those that were attracted to the genuine enthusiasm and passion I felt for the program and the people in it. Realizing this helped me eliminate the focus on these potential recruits. Instead, I was looking for a certain passion and an alignment of values. I asked myself, “Is this a person of good character who loves our values?” I also liked to look for solid players I felt were being undervalued in the recruiting rankings.

Essentially, the strategy I devised was to focus on players who fit our culture and had the mental makeup to play our relentless style of basketball. Of course, they had to be exceptionally talented and skilled basketball players to play in the SEC, but past that I focused on passion and enthusiasm.

I also created a strategy that kept me focused on the details of how I recruited, not just who I recruited. My belief was that my strength in recruiting was making a personal connection with a player and their parents. This meant that whenever I thought about any detailed preparation in recruiting, I’d think, “Will this particular task help me build a personal connection? Or is it more like busy work?” If it didn’t relate to helping me make a personal connection, it was something to de-prioritize or eliminate altogether.

Arriving at this strategy helped me to decide how deep to dig into the details. For instance, I always felt like the look of our recruiting presentations was worth sweating over. Why? Because when we’re trying to make a connection with someone, the quality and feel of what we present represents us in some way. Having an intentional strategy to create a personal connection allowed me to decide, “Yes, this matters.”

I should quickly add here that this focus on a personal connection as my strategic key only worked because I sincerely liked connecting with people and I sincerely cared about my players. I wanted the parents to know that I wanted to develop the whole person.

A strategy has to come from your strengths and your core competencies. If any part of it goes against your identity or values, you will sabotage yourself from making real headway. Genuine belief in your strategy ensures the best path to achieving your goal.

 

Matthew Mitchell

Matthew Mitchell is a Wall Street Journal and USA Today best-selling author, speaker, three-time SEC Coach of the Year, and the winningest head coach in the history of the University of Kentucky women’s basketball program. Through Mitchell’s focus on the fundamentals, he led the program to new heights ― seven seasons of winning 25 games or more and UK’s first SEC Championship in 30 years. Mitchell’s new book, “Ready to Win:How Great Leaders Succeed Through Preparation” (Winning Tools, November 19, 2024) shares proven principles that lead to resilience, preparation, and growth. Learn more at www.coachmatthewmitchell.com.


 

The Effect Of Mentorship

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life coach

life coach

by Khari Bodrick, President and Founder – Khari Bodrick Foundation

When Odysseus, King of Ithaca, sailed off to fight in the Trojan War, he left behind his young son Telemachus. To ensure Telemachus would have support and protection in his father’s absence, Odysseus appointed a trusted friend to be the boy’s advocate and guide. The friend’s name was Mentor.

In today’s business world, savvy young leaders who are just starting out often look for the same type of guide Telemachus had — someone who can help them navigate confusing and challenging situations — and they refer to those guides by the same name: mentor.

Mentorship relationships can be hugely beneficial to those seeking to grow their careers and expand their influence. Business icons like Oprah Winfrey, Mark Zuckerberg, Sheryl Sandberg, and Bill Gates all credit mentors with helping them excel.

However, engaging in a mentorship relationship requires an investment of time and energy, which is often in short supply for leaders launching a startup or running a small business. For those considering pursuing a mentorship relationship, the following benefits will help determine whether it is worth the investment.

Mentors accelerate growth

Growth is a learning process. As new leaders face new challenges, they see the skills needed to move forward, and each experience provides the opportunity to test whether their current business intellect and instincts are sufficient to move them forward. The process takes time, but having a mentor to call upon can accelerate it. 

The best mentors have been there and done that. They’ve already navigated the minefield that lies between launch and stability, which means they have a map to share. Whereas new leaders may bring an excellent academic understanding to their business efforts, mentors can offer real-world insights obtained through trial and error.

While the wisdom mentors offer isn’t necessarily a cheat code — allowing you to skip levels or obtain supernatural business skills — it can at least help you to identify pitfalls. A mentor’s guidance can help you to steer clear of issues most likely to delay your success.

Mentors provide support

Stress is part of the package for entrepreneurs. Their job requires long hours and a lot of financial pressure, not to mention feelings of isolation. Studies show that the burden carried by entrepreneurs leads to burnout more than 25 percent of the time.

Mentors provide the kind of support needed to avoid burnout by pointing frustrated founders in the right direction and serving as a reminder that the challenges they are facing can be overcome. Even when they just serve as a listening ear — someone to vent to — mentors provide valuable support.

Emotional support — the kind that flows from sharing the same struggles — is one of the key benefits of a mentoring relationship. Many founders turn to business books to gain the type of insights that can accelerate their growth. While that type of “book mentorship” can be extremely beneficial, it doesn’t provide the kind of personalized, in-the-moment support that can buoy business leaders during tough times.

Mentors help keep entrepreneurs accountable

Business success is primarily built on accountability. Stakeholders, including investors, employees, and clients, want business leaders to assume responsibility for their company’s growth — or lack thereof. Trust and credibility grow when they see a leader take ownership of their actions.

But embracing accountability is not easy for the entrepreneur. They often strike out on their own because they want the autonomy, flexibility, and lack of rigid structure the average employee doesn’t experience. To gain their freedom, however, entrepreneurs often shy away from accountability and lose the benefits it can bring to their business.

Mentors can help entrepreneurs to stay accountable. They can play a role in setting clear and reasonable expectations and regularly checking in to ensure they are met. Mentors can also help new leaders understand the value of accountability and envision what can happen when it is ignored.

Mentors instill confidence

Entrepreneurs often chart their own course, which can make it difficult to remain confident that they are headed in the right direction. Mentors can help instill confidence by serving as a sounding board and offering hard-earned insights into which direction will be most rewarding.

Mentors can also help entrepreneurs build confidence when they face fresh opportunities. Opportunities to partner with another company, enter a new market, or bring a proven expert on board can all help young companies build momentum, but these opportunities also pose risks. Mentors can guide entrepreneurs based on their own experience, helping them make more confident decisions.

Today’s entrepreneurs have more opportunities than ever before, with technology tools opening the door to a global market. But navigating the market is complex. Mentors offer new leaders the support and insight they need to find their way, optimize opportunities, and thrive.

 

khari bodrickKhari Bodrick is an Amazon Best Selling author, entrepreneur, and businessman. In 2022, Khari launched The Khari Bodrick Foundation to mentor aspiring entrepreneurs, award scholarships, and invest in small businesses to help them grow. A mental health awareness advocate, Khari also shares his struggle with anxiety, encouraging others to keep pushing through their paths to success.


 

How To Monetize Streaming: Strategies For Success In The Gaming Industry

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by John Higgins, CEO — OS Studios

For many, streaming games started as a hobby — the love of gaming melding with the drive to share and find community on social media. Today, streaming is a big business that has grown far beyond streamers sharing their favorite games. In fact, according to ZipRecruiter, today’s average successful streamer brings in over $100,000 a year.

Today, anyone with a camera and a passion for video games can begin a stream and, eventually, grow their engagement to the point where their stream can be monetized. It all begins with making your mark. Before you can start earning from your entertaining streams, you have to learn the ins and outs of entertaining your target market, marketing yourself, and choosing the right streaming platform.

However, the true draw of monetizing game streaming is monetizing your passions. Gaming is a blend of watching sports to appreciate players’ skills and watching late-night talk shows for entertainment. The constant, rich visuals game producers put into their games is the biggest reason gaming dominates the streaming economy — it’s simply fun to watch!

Here, we dive into how to monetize your streams and make a lucrative business out of playing your favorite games for an audience of fellow enthusiasts.

Passion meets profit

With the debut of streaming platforms like Twitch and YouTube, entertainment has evolved. Through streaming, game players can connect with a global audience. From pop culture commentary to music to intense gameplay of the world’s most popular games, streaming has revolutionized the entertainment industry. What once could only be engaged with through television, magazines, or maybe chat rooms could now lead to massive followings and six-figure incomes.

Gamers were some of the first people to take advantage of the power of streaming. Early game streamers predate Twitch, with streamers such as Destiny and Own3d showing others how it was done in the early 2000s. Today, streaming is almost synonymous with gameplay, elevating gaming culture to a top entertainment industry.

Dedication to the craft

Like any social media success story, monetizing game streaming requires a combination of consistent content creation, personal brand development, and follower engagement that sets you — the streamer — apart from the thousands of others who are now trying to make a go of it.

Most streamers are equally dedicated to their social media platforms. They authentically engage with their audiences so fellow gamers can see themselves in their position. Successful streamers have also created a personal brand that resonates with their target audience. Today’s most popular streamers, such as Ninja, Ibai, and Sodapoppin, have become household names by building ultra-successful brands around their streams.

Once branding, engagement, marketing, and consistency are in place, monetization is the next strategy. Monetization is not particularly magical; it follows a path well-worn by those who have come before. A mix of audience growth, planned content, and the leverage of multiple revenue streams can allow streamers to make a living from playing games for others.

Newbie streamers should be cautioned to have patience with the process; a monetized stream will not make you a millionaire overnight. But, with a solid strategy, one can build their streaming slowly and find their financial footing.

Here are the main ways that streamers make their money:

1. Subscriptions and donations.

People can subscribe to your streams through popular platforms like Twitch. Their subscriptions give them access to exclusive content, ad-free streams, and even chat privileges that give them direct access to you.

Remember that it’s not the “best” gamers or esports athletes that make the most money from their streams — that privilege is reserved for the gamers who are most entertaining to watch. The more entertaining your streams are, the more subscribers you gain and, therefore, the more revenue you generate with each stream.

While some streamers also accept donations during special events or celebrations like stream anniversaries, the first North Star in your game streaming career is getting enough subscribers to sustain your lifestyle. From there, you can produce auxiliary revenue through other avenues like talent booking and sponsorships.

2. Ad revenue.

Once you reach a certain follower count, brands will likely start reaching out with ad placement opportunities, which can be integrated into streams through in-stream advertisements or sponsored segments. As one’s audience grows, so does their take from ad revenue.

3. Merchandise.

Many popular streamers have branded merchandise such as t-shirts, stickers, and water bottles. This allows the streamer’s rabid fan base to showcase their loyalty to that particular stream. It’s become incredibly easy to create branded merchandise through online services such as TeeSpring, where you can have your own designs printed on demand.

4. Crowdfunding.

Platforms such as Patreon allow streamers to crowdfund income by offering exclusive perks to fans. These perks can range from behind-the-scenes content to one-on-one game sessions for your most dedicated supporters.

5. Collaborations.

Collaboration with other streamers can increase revenue and boost visibility to a new audience. When these collaborations include sponsored content, the stream can be even more successful.

The future of game streaming

Game streaming has a bright future, and the market will only grow as new platforms, technology, and games emerge. No matter what your favorite game is, live streaming can be a path to creative and financial freedom. By staying authentic, connecting with your target audience, and choosing the proper revenue streams, you can turn your passion for gaming into incredible, consistent profits.

 

john higgins

John Higgins is the CEO of OS Studios, a global creative marketing agency specializing in video gaming and esports. Under his leadership, OS Studios has won numerous awards, including Webby, Clio, and the EventEx Awards. The studio has also been nominated for an Emmy. John was honored with the Digiday Leader of the Year Award and has produced two of the top 10 hottest tickets in London, according to TimeOut. He has been a highly sought after source of expertise in marketing, advertising, and global trends in sports, gaming, and entertainment, with features in Business Insider, Digiday, Ad Age, and The Drum.


 

Why Traditional Vision Statements Fall Short… And How To Dig Deeper

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by Drew Yancey, PhD, Founder & CEO at Teleios Strategy and co-author of “ Leading Performance… Because It Can’t Be Managed: How to Lead the Modern Workforce

All too often, traditional vision statements fall short due to vagueness, misalignment with values, or lack of communication. Unsurprisingly, the effectiveness of traditional vision statements is undermined by several common pitfalls:

  • Lack of Specificity: Generic visions fail to provide actionable clarity, leaving employees disconnected from the broader organizational goals.
  • Misalignment with Core Values and Culture: Visions that do not reflect the company’s values risk eroding authenticity and trust.
  • Communication Gaps: Poor dissemination of vision leads to disengagement, with Gallup reporting only 22% of employees strongly agreeing that their company has clear direction.
  • Exclusion of Stakeholders: A lack of inclusive vision development results in poor resonance and ownership among key players.
  • Static Nature: Failure to adapt the vision to external market dynamics and internal growth erodes its relevance.

The Vivid Vision as a Solution

Unlike static mission statements, a Vivid Vision approach transcends limitations. It’s one that’s dynamic, specific and deeply integrated with the organization’s purpose, values and strategy.

Rife with inspiration and specificity, a Vivid Vision is a detailed and compelling description of what a business aims to achieve in 3-5 years, answering the question: What does amazing look like? This methodology addresses shortcomings of traditional vision statements in numbers ways. This includes offering detailed imagery of the future business; aligning with core values and strategic priorities; encouraging stakeholder involvement to build commitment; and remaining adaptable to evolving circumstances.

The Role of Vivid Vision in the P2E Process

A Purpose-to-Execution (P2E) process focuses on translating a company’s purpose into actionable strategies and measurable outcomes. A Vivid Vision bridges the gap between high-level purpose and day-to-day execution by providing a clear framework for decision-making and resource allocation.

Things like:

  • Anchoring Purpose and Values – The vivid vision grounds the organization’s strategy in its fundamental “why.” Purpose-driven companies grow 3x faster than their competitors, but this growth is only sustainable when aligned with core values. The vivid vision ensures that all strategic initiatives reinforce the company’s foundational principles.
  • Fostering Alignment Across Teams – With detailed goals and vivid imagery, the vision aligns employees at all levels, ensuring that efforts are cohesive rather than fragmented. This alignment is especially critical for businesses that are large enough to face bureaucratic inefficiencies but small enough to lack the resources of large enterprises.
  • Enabling Decision-Making with Clarity – Decision filters derived from the vivid vision simplify choices by asking, Does this align with our desired future? This clarity prevents resource dilution and enables a focused approach to execution.
  • Driving Strategic Focus – A vivid vision narrows the organization’s priorities, helping leaders adopt a “great = few” mindset rather than spreading resources too thin. Research indicates that companies with fewer than three strategic priorities achieve significantly more than those pursuing broader agendas.
  • Inspiring Innovation and Engagement – By painting a compelling picture of the future, the vivid vision inspires employees, fosters a culture of innovation, and attracts top talent and investors.


Key Components of a Vivid Vision in the P2E Framework

To integrate a vivid vision effectively into the P2E process, it must include the following elements:

  • Detailed Description of the Future – Cover aspects like culture, customer experience, and market positioning in specific terms. For example, a technology firm might envision becoming “the leading AI solutions provider for mid-market businesses, renowned for innovation and customer-centricity.”
  • Alignment with Core Values – Ensure that the vision reinforces the company’s core values and aligns with its overarching purpose. This alignment fosters authenticity and consistency.
  • Inspirational and Motivational Narrative – Engage employees and stakeholders by describing an aspirational yet attainable future.
  • Strategic Priorities and Measurable Milestones – Include benchmarks to track progress, breaking the long-term vision into manageable short-term objectives.
  • Adaptability to External Changes – Build flexibility into the vision to accommodate evolving market conditions, technological advancements, or competitive shifts.
  • Inclusiveness – Incorporate perspectives from key stakeholders, including employees, customers, and investors, to enhance ownership and buy-in.
  • Clear Communication – Translate the vivid vision into actionable messaging that can be easily shared across all levels of the organization.

5 Practical Steps to Implement a Vivid Vision in P2E

  1. Define Purpose and Values First – Begin by identifying the core “why” of your organization. Use tools like the Purpose Prism to align stakeholder needs with your value proposition. 
  2. Craft the Vivid Vision – Collaborate with stakeholders to write a detailed narrative describing your desired future. Ensure it addresses all aspects of the business, from culture to market impact. 
  3. Align Strategy and Execution – Break the vision into strategic priorities and execution plans. Ensure every department understands its role in achieving the vision. 
  4. Communicate Relentlessly – Use storytelling, visual presentations, and regular updates to keep the vision top-of-mind across the organization. 
  5. Monitor and Adjust – Regularly review progress against milestones and adapt the vision as necessary to remain relevant and impactful. 

The Vivid Vision as a Strategic Catalyst

Relative to business growth, the vivid vision offers a vital compass, guiding organizations toward sustainable success. By integrating the vivid vision into the P2E process, companies can achieve clarity, alignment and focus, turning challenges into opportunities for innovation and growth.

The question for leaders is not whether to create a vivid vision, but how vividly can you imagine — and communicate — what amazing looks like?

 

Drew Yancey

Drew Yancey, PhD is Founder & CEO at Teleios Strategy, a premier strategic planning, leadership development, executive coaching and succession planning advisory firm. With a proven track record in high-performance team building and strategic execution for over 15 years, Yancey solves challenging problems at the nexus of growth, strategy, and innovation. Yancey is also the co-author of “Leading Performance… Because It Can’t Be Managed: How to Lead the Modern Workforce,” and a frequent keynote speaker. Reach him at www.teleiostrategy.com.


 

Four Predictions For Customer Experience In 2025

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by Sudarshan Dharmapuri, Vice President, Product Management for Webex Customer Experience Solutions Cisco

As customer experience leaders make plans for 2025, it’s important to anticipate what’s around the corner and assess how future developments might impact customer experience (CX) strategy and execution.

For many organizations, delivering outstanding CX remains a difficult challenge; a recent global study by Cisco showed that many customers feel let down by the experiences they receive from brands. Only 25% of customers said they were very satisfied with their last service engagement — and 94% have abandoned interactions due to poor experiences.

This paints a clear picture of the gap between customers’ expectations and brands’ ability to deliver. However, in 2025, this picture will start to change, thanks to the convergence of four key trends that will reshape the CX landscape.

1. AI agents will revolutionize self-service.

The advancements in AI we’ve seen in recent years will continue to accelerate in 2025, and automated customer engagement solutions will become more intelligent. A new generation of AI agents will provide highly personalized, conversational self-service options across voice and digital channels.

Unlike existing virtual agent solutions, advanced AI agents will engage customers in intelligent, human-like conversations rather than robotic service interactions — and offer faster, more effective resolutions. By focusing AI on intelligent customer engagement rather than simple call containment, forward-thinking contact centers will remove frustration for customers and free human agents to handle complex, sensitive, or high-value interactions.

In 2025 brands will increasingly adopt AI agents that embody their unique values, personality, and purpose. These AI-driven representatives will engage with customers in ways that are deeply aligned with the brand’s ethos, ensuring interactions are authentic, meaningful, and memorable. By leveraging AI to reflect their core values, brands will create more consistent and emotionally resonant customer experiences. This year, AI will be woven into the fabric of everyday customer service operations – including AI agents that have natural voice capabilities and the ability to act on customer requests. This will drive efficiency, personalization, and satisfaction to unprecedented levels. This mainstream acceptance will not only elevate the customer experience but also set new standards for engagement, making AI an indispensable tool for customer service.

New solutions will also make it much easier to build these AI agents, accelerating time to value for powerful self-service experiences that customers love. Prebuilt templates and low-code or no-code tools will enable organizations to rapidly expand effective self-service experiences without putting a major strain on resources.

AI will move from being the preserve of technical specialists to becoming accessible to generalists within enterprises, empowering a broader range of employees to leverage AI. This democratization of AI will enable business generalists to utilize AI-driven tools to make informed decisions, optimize workflows, and enhance customer interactions without needing deep technical expertise.

Cisco’s global study showed that 79% of CX Leaders (companies with the highest business performance) have an AI virtual agent — but only 7% of Laggards do.

2. Hyper-personalization will become table stakes for CX.

Another key area where AI advancements will have a major impact is personalization. AI will make it far simpler for organizations to unlock insights from the wealth of customer data generated by their contact centers, helping them anticipate customer needs, appeal to their preferences, and create more upsell and cross-sell opportunities. Leading organizations will use these AI capabilities to deliver hyper-personalized experiences that transform CX, boost NPS and CSAT scores, and build long-term customer loyalty.

With the right AI-powered tools, organizations will be able to orchestrate and automate hyper-personalized customer journeys and seamless experiences as customers move between channels and automated and human-assisted interactions.

The shift towards personalized AI will not only empower users with more efficient and tailored communication but also anticipate their needs, making interactions more intuitive and proactive. This evolution will significantly enhance the overall customer experience, creating a more dynamic and responsive digital environment.

One important component of these hyper-personalized experiences will be proactive communications. Brands that proactively engage customers with automated, personalized communications will build satisfaction and loyalty by showing customers they’re known and valued and solving issues before they occur. For example, sending customers helpful, timely reminders about upcoming appointments or payments — and allowing them to respond in the same channel — eliminates customer effort (and reduces inbound inquiries).

As adoption grows during 2025, these proactive experiences will become the norm, creating heightened customer expectations around how brands engage with them.

61% of CX Leaders deliver proactive communications using AI. Only 6% of Laggards do.

3. RCS adoption will skyrocket.

Over the last few years, more brands have enhanced their customer interactions with Rich Communication Services (RCS). But now that RCS is supported on iPhone as well as Android, its reach has expanded dramatically, offering businesses a messaging channel that’s now native to billions of devices worldwide.

In light of this, we expect to see a significant increase in RCS adoption in 2025 as more businesses than ever realize the value it can offer. Over the next 12 months, RCS will stake its claim as the industry standard for business messaging — and when you consider its capabilities, it’s easy to see why.

With support for rich media and interactive components, RCS allows businesses to create engaging, two-way experiences for everything from promotions to appointment reminders. And with end-to-end encryption, and verified and branded sender profiles, RCS is also an ideal way to build customer trust.

It is predicted that in 2025, the landscape of mobile communication will be transformed as RCS expands its reach, unifying Android and iOS devices under a common standard for both P2P and A2P interactions. With major operators set to launch RBM for iOS globally, it is anticipated that reach will more than double, marking a new era of seamless and rich messaging experiences across platforms.

4. CX data will have to become unified.

Optimizing CX with AI agents and hyper-personalized experiences across multiple channels — including RCS — will require unified customer data. In large, complex organizations, unifying data is far from simple, but without a holistic view of customer data, it will be impossible to deliver the intelligent, connected experiences customers demand.

This year we expect to see organizations making significant progress toward unifying data from disparate sources to create a complete view of every customer journey. By unifying data from multiple enterprise systems and engagement channels, organizations will transform their customer service and communications capabilities.

With easy access to relevant, up-to-date information, human and AI agents will be able to identify the fastest path to resolution and handle customer inquiries efficiently, effectively, and confidently.

A full understanding of every customer’s preferences and needs will enable brands to realize the full value of their AI investments, anticipating issues and reaching out proactively to make customers’ lives easier and build trust.

Holistic insights into customer journeys will also allow organizations to identify emerging trends, hidden friction points, and opportunities to optimize experiences with intelligent, personalized, and helpful interactions at every touchpoint.

The return on investment of AI in enhancing customer experience will become a critical topic in boardroom discussions, with executives prioritizing AI investments that demonstrably improve customer satisfaction and loyalty. By the same token, AI use cases that have not proven business outcomes will fall by the wayside.

As you plan for the year ahead, it will be important to determine how to take advantage of these key trends.

 

Sudarshan Dharmapuri

Sudarshan Dharmapuri is VP Product Management for Webex CPaaS Solutions, previously imimobile. Sudarshan has a proven track record of conceptualizing, defining, building and launching successful new enterprise software products in both emerging and established market categories. Prior to Cisco and imimobile, Sudarshan worked in engineering and product management roles at Oracle and Siebel Systems in the Silicon Valley.


 

Hong Kong, Singapore, Or Dubai: Which City Fits Your Business Best?

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Dubai UAE

Dubai UAE

by Nestor Garcia, Head of Global Company Creation at Statrys

When expanding internationally, one of the first steps for small business owners is deciding where to incorporate. Hong Kong, Singapore, and Dubai are popular options, each with its own strengths and challenges. This article will help you understand the differences between these three business hubs, focusing on factors like ease of incorporation, regulations, and taxation.

By comparing these regions, you’ll gain a clearer idea of which location suits your business goals best.

Incorporation: What to Expect in Each City

The process of setting up a business varies across these three locations. Hong Kong allows for quick incorporation (3–5 days) with no capital requirements, making it ideal for companies wanting to start swiftly. It also has flexible foreign ownership laws, making it a straightforward choice for international businesses.

Singapore offers a seamless online registration system, requiring a local director and minimal capital. It’s known for efficiency, with most businesses set up within a day. Singapore’s clear and transparent procedures support businesses focused on tech and innovation.

In Dubai, incorporation timelines differ depending on whether you’re setting up in the mainland or a free zone. Free zones offer the most advantages, such as 100% foreign ownership and full profit repatriation, although mainland setups may require a local sponsor. While Dubai’s process can take a bit longer (3–14 days), it provides strategic access to the Middle Eastern market.

Takeaway: If you need fast, easy incorporation, Hong Kong or Singapore might be better fits. If complete ownership and tax-free operations are more important, Dubai’s free zones are worth considering.

Navigating Regulations and Taxes

Regulatory landscapes can shape your decision. Hong Kong and Singapore are recognized for their transparent regulations, which make compliance straightforward. Hong Kong’s regulations are particularly appealing for financial services, while Singapore’s regulatory environment supports tech startups and R&D.

When it comes to taxation, Hong Kong offers low rates (8.25% on the first HK$2M) with a simple territorial tax system, meaning only income earned locally is taxed. Singapore has a flat 17% corporate tax, but generous incentives are available, especially for R&D activities. In Dubai, the 0% tax in free zones makes it an attractive option for maximizing profitability, though the process for opening bank accounts can be slower.

Takeaway: Hong Kong and Singapore offer a balanced blend of clear regulations and reasonable taxes, making them suitable for businesses seeking transparency. Dubai, however, offers unbeatable tax benefits, especially for companies aiming to enter the Middle East.

Balancing Cost of Living and Business Needs

Cost of living and lifestyle factors also matter. Hong Kong is known for its vibrant business culture but it comes with a higher cost of living. Singapore offers a high quality of life, excellent healthcare, and a strong educational system, making it ideal for expats with families. Dubai combines affordability with safety, offering a tax-free salary and a diverse expat community, though cultural differences may require some adaptation.

Takeaway: While Hong Kong offers unbeatable access to Asian markets, it’s one of the priciest cities. Singapore’s quality of life makes it a great choice for long-term business settlement. Dubai, with its lower living costs and safety, appeals to those looking to balance business goals with a cost-effective lifestyle.

Conclusion & Practical Insights

Each of these cities has strengths that cater to different business needs. Hong Kong works well for fast-paced, trade-focused businesses, Singapore is ideal for tech-savvy ventures, and Dubai suits businesses looking for tax efficiency and regional expansion.

Takeaway: Define your business’s short-term needs and long-term strategy, then match them with the location that aligns best. Whether it’s speed, tax advantages, or access to specific markets, let your business priorities guide your decision.

For a more detailed comparison of incorporation in these regions, you can read the full Statrys report.

 

Nestor Garcia is Head of Global Company Creation at Statrys. With a diverse background encompassing hospitality, product development, marketing, and fintech, he possesses a solid foundation in operations, proficiency in project management and agile methodologies (particularly Scrum), and a demonstrated ability to foster enduring client relationships. Nestor assists SMEs in establishing a global presence by creating compliant and well-structured companies in Hong Kong and Singapore, providing access to the extensive financial, industrial, and safety benefits that both cities has to offer.


 

Working Remotely With A Personal Computer: Tips For Security, Maintenance, And Productivity

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by Vinicius Perallis, CEO – Hacker Rangers

The personal computer is inarguably one of the most valuable items in the entrepreneur’s toolbox. It provides access to the platforms where market research, project management, and content creation occur. It also serves as the hub for online sales, financial operations, and client meetings. And when you need to disconnect, it serves up the distractions you need on YouTube, Reddit, or whatever social platform you find most appealing.

Maximizing the performance of your personal computer, however, requires some work. Entrepreneurs and others working remotely who want to get the most out of their personal computers should consider the following tips for security, productivity, and maintenance.

Step 1: Make sure the computer is secure.

Office workers typically have the help of an IT team and an IT budget to ensure their computers are secure. Entrepreneurs usually need to address those needs on their own. While managing security can be challenging with the myriad of other tasks on their plates, you should make it a priority. One breach can cause data loss, business disruption, and financial hardship.

The first step in keeping computers secure is keeping operating systems and software up to date. Developers invest a lot of resources in identifying vulnerabilities in their products to prevent cybercriminals from exploiting them. If they find a flaw, they fix it and issue updates to ensure users remain safe. Install updates as soon as they are available to ensure your systems are as secure as possible.

Antivirus software is also critical for keeping computers secure, especially software that detects and blocks malware. Experts estimate that 350,000 new threats involving malware and other potentially unwanted applications are released every day. The most effective antivirus programs will provide real-time protection and automatic virus definition updates.

Paying close attention to password hygiene is another important step for keeping your computer secure. Protect each account with a strong and unique password and multi-factor authentication whenever possible. You should also set up a regular schedule to check whether your password remains secure and hasn’t been compromised. 

Step 2: Protect your computer from mechanical damage.

While a wide range of factors can affect how long a computer lasts, the average lifespan is considered to be somewhere between three and eight years. To see yours hit the high end of that range, you’ll need to take steps to maintain it.

Cleaning your computer regularly is essential for extending its life. Dust, crumbs, and other foreign elements that enter the computer housing can damage internal parts.

Working at remote locations with a laptop — at coffee shops, coworking sites, and elsewhere — is common for entrepreneurs. If that is your routine, invest in a carrying case that protects your computer from damage resulting from a bump or a drop. Using a VPN when connecting to a public network adds an extra layer of security, helping to protect you from cybercriminals.

Preventive maintenance can also help to extend the life of your computer. A specialized technician can run diagnostics that reveal when components are not performing optimally. Replacing a fan or hard drive before it fails can save you a lot of downtime and frustration.

Step 3: Leverage features to optimize productivity.

Today’s computers can do much more than facilitate access to business tools. By leveraging the right applications and features, entrepreneurs can create a digital assistant capable of optimizing their productivity.

Taking advantage of automation tools is one way to leverage your computer for better productivity. These tools can range from email programs that automatically sort incoming messages to online conferencing platforms that automatically transcribe meetings and highlight elements in need of follow-up.

Using your computer’s notification tools is an easy way to improve your productivity. They can remind you that a meeting is coming up (and what you need to do to prepare for it), when an email has gone unanswered, and when a colleague has completed an element of a project and thrown it back to you. Notifications help to make sure nothing falls through the cracks.

Your computer can also help you find your optimal work rhythm by tracking your productivity and suggesting how to improve it. Several apps monitor the programs you use, how much time you spend on them, and when you accomplish the bulk of your work. These programs can help you see when you are at your best and when you need to take a break.

For most entrepreneurs, the computer plays a critical role in their work. Consequently, it must be kept secure and well-maintained. Investing time to care for your computer will ensure that you optimize not only its performance but also your own.

 

Vinicius Perallis is an expert in cybersecurity and CEO of Hacker Rangers, a company focused on fostering cybersecurity practices within businesses using gaming techniques. As the visionary behind Hacker Rangers and a passionate enthusiast of gamification, Vinicius has effectively introduced training programs to over 250 companies in Brazil and worldwide.


 

Conflict Management Tips For Managers In The Workplace

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by Stephanie Licata, Learning Strategist at Cloverleaf 

Let’s face it. We’ve all had conflicts in the workplace. Whether they are small or large, conflicts are a natural part of work and unavoidable. Even the most favorable environments will occasionally end up with team members who are at odds with one another. However, when teams view conflict with the right perspective, they can use it as an opportunity to improve communication, interpersonal relationships, and the culture of the organization.

Successful conflict management as a manager can go a long way towards realizing these benefits. By understanding and implementing effective conflict resolution strategies, managers and leaders can foster a work environment that thrives on diverse perspectives and ideas without letting disagreements hamper productivity.

What is Conflict Resolution And how does it work?

Conflict resolution in the workplace is a process that two or more parties can follow to find an amicable resolution to their disagreement. The process can be formal or informal. And, keep in mind, Aas a manager, your company may have a defined conflict resolution process in place for you to implement.

In conflict resolution, every step you undertake is aimed at addressing disagreements, whether it’s between you and a direct report or among team members. Effective compromise is a hallmark of strong leadership.

Successful conflict resolution can be broken down into:

  • Identifying the Root Causes of the Conflict
  • Crafting Effective Solutions to Address these Causes
  • Leveraging Conflict Management Tools

By gaining experience in these three domains, you’re well-equipped to navigate any disputes that arise in your professional journey. This expertise will cement your reputation as a fair mediator, adept at crafting balanced solutions for various conflict scenarios.

7 Common Triggers of Conflict in the Workplace

Understanding the root causes of conflict is pivotal for people leaders when equipping managers with the tools and strategies to handle disputes adeptly. The factors influencing disagreements can range from interpersonal dynamics, age demographics, and industry-specific stressors to external personal pressures.

Here’s a deep dive into some prevalent conflict triggers, coupled with actionable insights for managers:

1. Poor Communication.

Often, poor communication skills are one of the main causes of conflict. When people disagree on policies, procedures, schedules, tasks, and other details, it can easily escalate into an argument that strains relationships and decrease collaboration among teammates.

You may also see employees who have a difficult time communicating with their coworkers and may come off as aggressive or passive-aggressive. Sometimes trying to talk with one another is an exercise in frustration. If the company has inefficient or obsolete communication tools, this only adds to the stress when trying to convey information effectively.

2. Unclear Expectations.

Every team member needs to understand their expectations, or their assumptions can lead to unseen conflict. Suppose two staff members have wildly different expectations about who is responsible for what, the tasks that are priorities, and the time required to do each item on the list. Varied assumptions among team members inevitably sow the seeds of conflict. Differences in perceived responsibilities, task priorities, or expected timelines can lead to issues. Regular alignment meetings, clear role definitions, and consistent feedback loops can keep everyone on the same page.

3. Unrealistic Workloads.

Long stints of overtime or being in crunch mode constantly will wear people out, even high-potential employees. When employees are unable to take a long-term look at a project or the tasks they’re doing, they have to operate in the moment at all times, without a minute to catch their breaths. The burnout from project stress can create a workplace ripe for conflict. You may see that people are short-tempered, aggressive, frustrated, and have poor judgment. If you’ve reached burnout and want to heal, check out the 5 Stages Of Burnout Recovery to learn more.

4. Personality Issues.

Every individual is unique, bringing their distinct personality, experiences, and aspirations to the team. Sometimes, you may observe certain personalities, such as two highly competitive team members, seemingly at odds with each other. However, the beauty of diverse teams lies in their potential to harness these differences.

On some occasions, strong personality clashes might give the impression of a challenging work environment. However, challenges present an opportunity for growth. Understanding and respecting individual preferences and aligning strategies can transform potential conflicts into avenues for teamwork and productivity.

5. Defensive Dispositions.

Some employees may take constructive criticism and other forms of feedback as a personal attack. When their work or ideas don’t get the expected reaction, they may take a defensive stance and argue about why they’re right. Managing conflict means reassuring the person that the feedback is intended to help, not hurt them. One tool that can help leaders provide customized, accurate feedback is DISC. To learn more, check out the post: Leveraging DISC Profiles For Effective Work-Related Feedback.

6. Inconsistent Procedures.

How often do workflows, policies, and procedures help change your organization? If employees need to relearn how to do basic work tasks regularly, they’ll never figure out a routine that works best for their productivity. Misunderstandings about new ways of doing things can lead to conflicts without a good solution, especially if the new policies can be interpreted in different ways.

7. Concerns About Past Work Experiences Repeating.

Employees’ perspectives are not based solely on their workplace experience. People bring all of their professional and personal histories with them, which can influence how they respond to conflict. Toxic work environments, abusive coworkers and bosses, and other bad experiences can lead someone to react poorly in conflict situations. As a manager of people, understanding that your team members are whole people can help you create a workable solution for everyone involved.

By understanding these triggers and equipping managers with strategic solutions, people leaders can pave the way for a harmonious, productive, and progressive workplace.

14 Conflict Management Tips for Managers & Leaders

Successfully navigating conflicts hinges on possessing the right set of skills. As a manager or leader, having these tools in your toolkit allows you to adapt and respond aptly to diverse situations. Conflict resolution isn’t a one-size-fits-all approach. It’s a dynamic process that takes into account individual relationships, team dynamics, and the broader organizational context.

People react to conflict differently: some vent their frustrations and then move on, while others ruminate on disagreements, letting them taint future interactions and potentially fostering a passive-aggressive work environment. Employing the right management skills and solutions is crucial to addressing such issues head-on.

Below, discover the leading methods and skills to effectively resolve workplace conflicts.

1. Identify the source of the conflict.

To effectively resolve a disagreement, it’s crucial first to understand its origin from all involved parties’ viewpoints. Grasping the underlying issues paves the way for constructive solutions and resolutions.

2. Adopt a positive perspective on conflict.

How you perceive conflict can greatly influence its outcome. If you see it merely as a time-consuming hurdle or an inevitable downside of teamwork, you risk escalating issues, whether through neglect or mishandling. Instead, embrace conflict as an opportunity to gain deeper insights into your team’s dynamics, needs, and reactions. It’s an avenue to bolster employee engagement and fine-tune team direction. Prioritize understanding your team’s individual work styles and motivations — doing so can provide invaluable context during conflict resolution.

3. Practice Active Listening.

Truly understanding an issue requires genuine listening. Make it a point to deeply hear out the parties involved, seeking clarity through thoughtful questions. Recognizing potential external influences or uncharacteristic behaviors can be key. Your primary role at this stage is to ensure everyone feels acknowledged. Once you’ve thoroughly gathered insights from all sides, you’ll be better equipped to formulate a conflict resolution strategy.

4. Facilitate Productive Conversations.

An aspect of listening requires assuming the role of guiding a constructive conversation. Encourage individuals to articulate their experiences and feelings, as this can often unveil miscommunications or the root causes of the disagreement. Strategic questioning can further propel the discussion, steering all parties toward a mutual resolution.

5. Use Empathy.

Understanding isn’t just cognitive — it’s emotional. Strive to genuinely feel the emotions and perspectives of those involved. By aligning with their sentiments and ensuring they know their feelings are recognized, you build trust and openness, which are essential for effective conflict resolution.

6. Serve As A Mediator Between Team Members.

Effectively mediating conflicts between team members is a hallmark of adept leadership. Facilitating a calm and open environment where aggrieved parties can communicate is paramount. Successfully mediating helps address issues head-on, preventing them from snowballing into larger challenges.

7. Take Accountability for Your Words And Actions.

Should you find yourself at the center of a conflict, taking ownership of your actions is crucial. Even unintended missteps can escalate situations; acknowledging them is the first step toward resolution. Demonstrating this level of responsibility paves the way for others to adopt a constructive approach to conflicts.

8. Be Transparent and Open.

Prioritizing transparency is pivotal in conflict management. By being clear and open about your decision-making processes in resolving disputes, you can sidestep potential claims of favoritism or bias. Regularly update all involved parties about the status of the resolution, reinforcing an atmosphere of trust and understanding.

9. Genuinely Engage in The Process.

Your team seeks authenticity, not a rehearsed dialogue. Address issues by tuning into the specifics of each situation and the individuals involved. Tailor your methods to acknowledge and address each individual’s unique circumstances and conflict resolution styles.

10. Frame Discussions with Objectivity.

When discussing conflict, anchor conversations in facts rather than emotions. For instance, state, “Our objective is to reach a consensus on the printer’s location.” By centering on the clear end goal, you streamline the resolution process and align everyone’s focus toward a common target.

11. Incorporate Change Management into Your Culture.

Should disagreements stem from changes in workplace protocols or systems, prioritizing robust change management is key. Change management isn’t merely about implementing shifts but ensuring smooth transitions. This involves equipping employees with the necessary training, clarity about updates, and platforms to voice their feedback, ensuring they’re not just bystanders but active participants in the change.

12. Use Emotional Intelligence.

Emotional awareness not only aids in understanding your team’s underlying feelings and sentiments but also gauges their satisfaction with resolutions. Furthermore, this quality enhances workplace relationships, often distinguishing effective leaders who genuinely connect with their teams.

13. Evaluate How Things Are Going.

Consistently engage with the individuals involved in the conflict. Regular check-ins offer an accurate pulse on their feelings and provide an avenue to ensure conflicts remain resolved.

14. Recognize When To Make Tough Decisions.

There are instances where reconciliation seems unattainable. Persistent arguments, underlying tension, or disruptive behavior can deteriorate the workplace atmosphere. In such cases, it may be necessary to consider reassigning individuals or, in extreme situations, making the difficult decision to part ways with an employee to maintain a positive work environment.

Effective conflict management is about addressing disputes and fostering a proactive, transparent, and emotionally intelligent workplace culture. With tools like Cloverleaf, organizations are empowered to navigate conflicts and prevent them, ensuring teams remain cohesive, productive, and harmonious. As managers and leaders, embracing both preventive and corrective strategies ensures a dynamic, engaged, and resilient team capable of driving unparalleled success in any industry.

 

Stephanie Licata is the Learning Strategist at Cloverleaf whose whole career has been around training programs. With nearly two decades of combined management, leadership development, and education experience, she is a multi-faceted learning, leadership, and organizational development professional, training specialist, and ICF Certified Coach with a Master’s in Organizational psychology from Columbia University. 


 

How To Negotiate Compensation

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hiring handshake

hiring handshake

by Jim Camp Jr., Author – “Lead From No

Growing your startup typically involves hiring staff, and hiring staff typically involves negotiations around compensation. Consequently, negotiation is a skill that startup founders should invest time in developing. By becoming a more effective negotiator, you can get the talent you need without making concessions that leave you overextended.

One of the biggest mistakes founders can make as they negotiate is assuming financial compensation is the most important to their candidate. It may be, but there may also be other issues influencing potential employees’ decision-making. Examples are their ability to grow, promote, work remotely, and be inspired by you and your product or service.

Identify the negotiation purpose

Startup founders, like any other business leaders seeking an agreement, must start by identifying an overall mission and purpose with each teammate. Ask yourself, “What am I trying to help this candidate see and discover? How do they benefit from joining our team?” Although it’s tempting to focus on the results you’re hoping for, the key to any successful negotiation is the vision you uncover and create. Allowing yourself to feel that you “need this person” is a mistake.

Equally dangerous is assuming what it will take to get them on board. Ask good questions to eliminate your preconceived notions. Don’t talk “to” them; listen. What you hear is far more important than what you say.

By adopting the mindset that negotiation is simply the effort to reach an agreement with two or more parties having the right to “veto” or the right to say “no,” emotions lower on both sides of the interview.  As part of the interview process, ask why the potential hire applied. Questions such as, “What prompted you to take the interview in the first place?”  will get them talking.  You won’t be able to prepare a meaningful compensation package if you don’t honestly know what matters to the applicant. Do they want to relocate? Do they need better growth opportunities? Maybe they left their last position because their former company went under and are looking for more stability. Or perhaps they just had their first child and are looking for flexibility.

Help them see the opportunity you provide, how you’ll deliver it, and how they will succeed if you both determine it’s a good fit. Stay centered in their world, not yours. This is the best way to determine precisely what’s important to them. You may discover something you didn’t anticipate. In the end, you might reach a far more beneficial agreement than you ever imagined. If you reach an impasse, don’t panic. Ask a question such as, “Where are we falling short? What’s the real problem that we’re trying to solve?”

As you identify their problem — whether a lack of growth opportunities, flexibility, or healthy company culture — you can determine if you’re willing to offer a solution. Keep in mind that your posture and behavior during this negotiation are critical. Honesty, sincerity, and remaining respectful of their decision are not only good for any negotiation but also make you a more impactful leader.

Prioritize the compensation factors

As you gain a deeper understanding of the applicant’s motivation, you’ll be able to prioritize the various factors involved in compensation. Salary or other financial factors are often just part of the puzzle rather than the highest priority. In fact, recent studies have shown that the majority of workers value culture over salary when it comes to job satisfaction.

If you know that the candidate is primarily looking for a growth opportunity that you can provide, highlight it and give them as many details as possible. Instead of hitting them with this right from the start, be patient. When you have their vision first, you can tailor your presentation to the vision they’ve shared with you. You may find that compensation is not the most important issue.

Tap into the applicant’s emotions

To truly excel at negotiations, it is critical to understand that every decision involves emotions. If you can control your emotions, you have a better chance of successful negotiations, which is why identifying your negotiation purpose and focusing on the world of your candidate is so valuable. Identifying your purpose beforehand empowers a systemic approach rather than an emotional approach.

When interviewing candidates for your startup and negotiating compensation, you should strive to get them to make the emotionally driven decision that they want to work for your company by helping them see that you have the solution to their problem. Show them you can address their pain points. Once they decide your position is the solution they have been looking for, financial compensation becomes just a detail to be worked out.

Compensation will always be an issue that must be addressed in the hiring process, especially for start-ups. When negotiations are necessary, founders should seek to define their purpose, understand the candidate’s vision, and appreciate the role that emotions will play. Following those steps can uncover problems and decide if the applicant is a good fit. Remember, if you hear “no,” it’s not over — it’s a decision that can be changed.

When you hear what you perceive as a final “no,” stay calm and ask, “Where are we falling short?” If you want this person on your team, you will ultimately decide when the negotiation ends. Don’t fall prey to unnecessary compromise by offering more than what’s required when you feel the deal slipping away.

 

Jim Camp is owner of Camp Negotiation Systems

Jim Camp Jr., Author of “Lead From No” and Co-owner of Camp Negotiations, is a retired Major General in the United States Air Force who served for many years as the Commander of the Ohio Air National Guard and National Guard Assistant to the Commander of the US Transportation Command. In the corporate world, Camp helped build Camp Negotiations as a coach and contributor to the book, “No: The Only System of Negotiation You Need For Work and Home.”


 

Supporting Women In The Workforce: Why We Need To Do More

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by Becky Heidesch, founder of WSS Executive Search and author of “The Career Masterclass for Women: Staying Marketable and Succeeding in a Changing Business World

As with many aspects of life today, career management has become complex and overwhelming. With a rapidly evolving work and business climate, AI, quantum computing, economic and geopolitical uncertainties, and mounting career risks – knowing how to manage a career is frightening and confusing. And, for women, the challenges are even harder!

Today, over 70 million women are part of the US labor force, and approximately 1.3 billion women are working globally. Despite these numbers, women still lack the support, opportunities, and resources needed to thrive in their careers. Since 1970, the number of women with college degrees has quadrupled, yet they continue to struggle with closing the pay equity gap, attaining leadership positions, and entering the boardroom. Female entrepreneurs and business owners also face significant challenges in securing essential funding.

The Impact

Running from behind and forced to play catch-up, 62% of women expect to retire later than originally planned or fear they may never be able to retire due to inflation, compared to 47% of men. With women working longer and often juggling children or aging parents, it’s crucial to provide them with the support they need and deserve which is why I wrote The Career Masterclass for Women.

With the complexities and challenges women continue to face, getting the support they need is vital to increasing their opportunities and ensuring their success. To understand both the unique challenges women face as well as how they affect earning potential.

Consider the following:

  • While women represent 47 percent of the workforce, they represent 24 percent of C-suite positions.
  • A Robert Half study found that only 45 percent of women negotiated their salaries, compared to 68 percent of men.
  • A Harvard Business Review study found that women were often viewed as “pushy” or “difficult” when negotiating.
  • While women represent 47 percent of the workforce, they represent 24 percent of C-suite positions.
  • Research by Julian Zlatev suggests that the higher a woman rises through a company, the more backlash she faces in assertively negotiating her salary, and the more likely she is to reach a worse deal.

While there has been progress in closing the negotiating gap, The National Committee on Pay Equity estimates that “over a working lifetime, this wage disparity costs the average woman and her family an estimated $700,000 to $2 million, impacting retirement pensions and social security payouts”.

Empowering Women to Control their Destiny

Companies must do more to support the needs of their female workers. Empowering women, whether starting out, starting over, or striving to stay competitive and relevant is crucial to building strong companies and secure families. All women can benefit from learning how to incorporate a solid framework for navigating their career journey, from employer and career choices, job security, marketing oneself, and staying qualified. In today’s new world of work, we need to show more women how to succeed, help them protect their careers and financial futures (on and offline), and be prepared to pivot at a moment’s notice – which sometimes means knowing how to create their next opportunity!

When women have the support and tools needed to build, manage, grow, or change their career in any field or industry, at any time – they will not only succeed but everyone wins!

 

Becky Heidesch

Becky Heidesch is Founder of WSS Executive Search and the author of “The Career Masterclass for Women: Staying Marketable and Succeeding in a Changing Business World“. With over 30 years of career management experience and the founder of several niche businesses, Heidesch is leading the way in helping people navigate a new world of work.


[Interview] Joseph Rallo, Co-Founder Of EF Hutton

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Joseph Rallo of EF Hutton

Joseph Rallo of EF Hutton

Joseph Rallo is a seasoned investment banker and the co-founder of EF Hutton, a revived version of the iconic stock brokerage firm. Since its founding in May 2020, Rallo has overseen and closed financial transactions exceeding $60 billion. His work spans a range of complex deal structures, including initial public offerings, special-purpose acquisition company (SPAC) offerings, registered direct placements, mergers and acquisitions, fixed income placements, and private funding rounds.

With nearly two decades of experience on Wall Street, Rallo has held influential positions at leading firms before launching EF Hutton. His career includes key roles at Citizens JMP Securities, Aegis Capital, and Maxim Group. Rallo began at Citizens JMP Securities in 2007, where he rose to the position of vice president for investment banking. In 2017, he joined Maxim Group as director of investment banking and later moved to Aegis Capital, serving as co-head of global investment banking until April 2020. This diverse background laid the foundation for his leadership at EF Hutton.

Rallo attributes his success in investment banking to his adaptability and ability to thrive under pressure. He has described the industry as a dynamic environment that offers the opportunity to work on complex financial transactions and navigate high-pressure situations. Throughout his career, he has built a reputation for hands-on client engagement, responsiveness, and innovative deal execution. Many of the professionals he has mentored have gone on to achieve notable success in the financial sector.

As he advanced in his career, Joe Rallo developed a unique approach to managing teams, built around six key principles: model the behavior you want to see, mentor and invest in junior team members, prioritize open communication, establish clear expectations, delegate strategically, and structure your time effectively. He has emphasized the importance of a strong moral and ethical compass as a cornerstone for professional growth and decision-making, encouraging others to cultivate their own sense of purpose and integrity.

Balancing leadership and deal-making has been a central theme in Rallo’s career. Reflecting on his transition to Vice President, he noted that the role taught him the value of fostering an entrepreneurial spirit within a corporate structure. His leadership style emphasizes empowering team members while maintaining accountability and promoting collaboration. Rallo has shared that being available to clients and colleagues at all times early in his career not only strengthened his relationships but also demonstrated his commitment to excellence, earning him respect from peers and clients alike.

When Rallo co-founded EF Hutton during the early months of the COVID-19 pandemic, the financial industry was rapidly shifting to remote operations. Launching a new firm during such a turbulent time presented significant challenges, but Rallo saw it as an opportunity. He described the decision as driven by resilience and vision, believing in his ability to turn challenges into success.

To scale EF Hutton during this period, Rallo and his team implemented digital tools to support seamless remote collaboration, ensuring consistent service for their clients. By embracing flexibility and purpose-driven strategies, the firm established a solid foundation for navigating the prolonged market volatility that followed. These efforts not only sustained EF Hutton but also positioned it for continued growth.

Beyond his professional work, Rallo and his wife are deeply committed to philanthropy, supporting causes related to education, healthcare, and cultural exchange. Their initiatives include providing support to HIV/AIDS-affected children and families in Africa and India, advancing research and treatment for childhood cancer, and improving access to medical care for at-risk people in Serbia. Additionally, they support the growth of talented musicians from varied and underrepresented backgrounds.

Joseph Rallo actively serves on the executive boards of several organizations, including the Lang Lang International Music Foundation, St. Jude Children’s Research Hospital, The Rousseau Foundation, Keep a Child Alive, and Lifeline Humanitarian Organization. His commitment to giving back reflects his belief in using success as a platform for making a positive impact.

A graduate of the University of Notre Dame and the Mendoza College of Business, Rallo lives in New York with his wife and children. He remains dedicated to both his professional pursuits and his efforts to make a meaningful difference in the lives of others.

We recently had the opportunity to sit down with Rallo to ask him about his experience as an investment banker and see what he advises for those who want to follow in his footsteps.

Can you walk us through your daily routine and how you maintain productivity?

I usually start my day early, around 4 AM. This quiet time is ideal for catching up on emails and planning the day ahead. Staying informed about global markets and financial news is essential, so I dedicate my mornings to reviewing updates.

Family time is equally valuable to me. I make an effort to have breakfast with my family, and whenever possible, I drop my kids off at school or support their extracurricular activities. This keeps me balanced despite the high-energy nature of my work.

At the office, my day involves making strategic decisions, attending client and partner meetings, and overseeing various projects. Given the global reach of the business, managing different time zones requires careful planning and adaptability.

In the evenings, I often attend client events but try to prioritize family dinners whenever I can. My role allows me some flexibility to align work travel and commitments with my family’s schedule, which helps maintain a healthier work-life balance.

To stay productive, I focus on the most pressing tasks first and keep my schedule well-organized. It’s a demanding routine, but one that provides both professional success and personal fulfillment.

What’s an emerging trend you find particularly inspiring?

I’m deeply interested in the transformative potential of technology, particularly artificial intelligence (AI). AI is reshaping industries like healthcare, finance, and education. Supporting entrepreneurs who use technology to solve significant challenges is something I find incredibly meaningful.

What’s one habit you rely on to stay productive?

Regular exercise is a must for me. Staying physically active directly contributes to mental sharpness and energy, both of which are essential for maintaining focus and making effective decisions.

If you could give your younger self one piece of advice, what would it be?

I’d encourage my younger self to be patient and trust the process. Building something meaningful takes time, and some of the most valuable lessons come from overcoming challenges. I’d also advise being mindful of the people you trust and keeping a close-knit, reliable circle.

What’s one belief you hold that others often challenge?

I believe that the traditional education system doesn’t always nurture the mindset required for entrepreneurship in a rapidly changing world. While formal education has its place, hands-on experience and critical thinking are equally vital for success.

Is there one activity you do consistently that you’d recommend to others?

I prioritize lifelong learning. Whether through books, seminars, or mentorship, staying curious and investing in personal growth is essential for staying relevant and advancing in any field.

How do you handle moments of stress or feeling overwhelmed?

When I feel stressed, I step back to reassess the situation. Taking short breaks and practicing mindfulness helps me refocus. Delegating tasks to my team also allows me to concentrate on high-priority responsibilities.

What’s a strategy that has significantly contributed to your career growth?

Building a strong professional network has been key to my success. Maintaining genuine relationships with colleagues, mentors, and clients has opened new opportunities and provided invaluable guidance throughout my career.

Can you share a professional setback and how you turned it around?

A major challenge I faced was misplacing trust in certain individuals, which led to setbacks that risked derailing progress. Resolving this required tough decisions, including restructuring and addressing misalignments within the team.

The recovery process involved a deliberate focus on building a values-driven team and implementing stronger safeguards. This experience taught me the importance of earning trust, regularly evaluating team dynamics, and staying resilient during challenges. Ultimately, it strengthened my leadership skills and the organization as a whole.

What tool or software do you use to stay organized and productive?

I rely on project management platforms like Asana to monitor tasks, deadlines, and progress. It helps keep my team and me aligned and ensures we stay on track.

What advice would you give to aspiring leaders and innovators?

Build meaningful relationships and seek mentorship. Learning from diverse perspectives can spark fresh ideas and open new opportunities. Also, resilience is vital—success often comes from taking risks and learning from setbacks, which shape both personal and professional growth.

Joseph, thank you for sharing your thoughts and insights with us today.

It was my pleasure. Thanks for having me here today.


The Executive Dilemma: Will Reducing Responsibilities And Taking A Pay Cut Bring Bliss?

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by Cheryl L. Mason, J.D., CEO of Catalyst Leadership Management and author of “Dare to Relate: Leading with a Fierce Heart

A definite trend is developing among senior leaders stepping back or repositioning into different roles, many with less responsibility and less pay. Why?

From my perspective, it is a combination of burnout, high expectations, lack of organizational support, the lingering impact of the pandemic on all of us, including leaders, and the knowledge that change is happening faster than ever before.

As a Chief Executive who led during the pandemic, there were a lot of unknowns for all of us and leading teams through this was stressful. Leaders often describe that leadership is like a hamster wheel. In this situation, it felt the hamster wheel was set on high speed and put outside during a hurricane.

Change is constant but during the pandemic, it hit us like giant waves from almost every direction, every day! From implementing remote work, expanding technological support, maintaining engagement with customers and employees, ensuring productivity continued, and establishing new processes and procedures. What was supposed to be 2 weeks turned into 2.5 years and completely altered the operations of a typical workplace. With all the demands, leaders barely had time to breathe. This negatively impacted leaders’ mental and physical health as well as family relationships.

Additionally, change is still happening faster than ever, from technology to recruitment to employee turnover. AI is everywhere and figuring out how, when, where, and if it should be used is a moving target. As traditional educational training is giving way to more certification-based training, recruitment and hiring has become even more challenging to find and select the best workforce. And to say that sustaining and retaining that workforce is difficult is an understatement. What works today might not work tomorrow, next week, or next month.

Many senior leaders in the C-suite already summoned all the agility and adaptability they did not know they had to lead during and since the pandemic, and they are exhausted. Leaders expected routines and processes to quickly return to the “normal” pre pandemic operations, but that has not happened. C suite leaders are now faced with navigating the “new normal” as employees redefined personal and professional success.

Leaders are reeling, wondering what is around the next corner, and assessing their options.

Employees were not the only ones who redefined personal and professional success during this window of rapid change, some leaders did as well. I was one of them. I chose to alter my course. I had several opportunities for other chief executive and senior roles, but I wanted to experience life on my own terms. With more than 30 years’ experience, I have a great deal to offer. I believe I can do that on a different path, and still make an impact.

Have I seen more of my senior colleagues’ pivot? Yes, but the whys are as varied as the differences in our DNA. In many cases, burnout and exhaustion became the outward demonstration of the leaders’ internal struggles. Leaders felt drained. The cumulative effects of uncertainty, ever present change, navigating constant support of teams and customers, and the continued expectations to deliver results were layered on top of their core responsibilities.

Like me, these leaders still want to impact and make a difference. Yet, in most situations, organizations do not provide pathways for alternative opportunities comparable to sabbaticals in academia or leaves of absence. So, these leaders look for opportunities to continue to add value in various capacities in a wide range of organizations. These have less responsibility and less pay.

A handful of companies worked creatively with the leaders to provide opportunities for transition which included advisory positions to mentor the next group of leaders. In these cases, the organization pursued diverse approaches to leadership, while providing support and encouragement for the new leaders. This enables senior leaders to share their knowledge, while no longer having the responsibility and the stress. This benefits the company by easing the transition for employees, customers, and stakeholders. And provides a bit of a safety net, just in case.

In my opinion, this can be a smart move, if it is done correctly with the right circumstances. There must be a clear delineation of duties and who is the senior leader for employees, customers, and stakeholders.

Finally, many C suite leaders know that sooner or later, they must leave. The question then arises, will it be on your terms or someone else’s?  Most C suite leaders, regardless of organization, know that there is always a chance they will be pushed out. It is better to control the decision than have it forced on you. So, why not prepare and ensure you are comfortable, and make the change on your terms. Transition is hard and tricky, and it can feel scary, liberating, and exciting.

That said, stepping out of a senior leader role also means understanding that you are no longer the final decision maker. That can be more difficult if you have not thought about it. I think this is the reason many leaders take a step into lesser roles; it gives them the opportunity and time to transition.
And sometimes, leaders discover they just needed a respite and want to return to senior leadership, while others carve new pathways and experiences. Regardless of their choice, these leaders are still leading in some capacity, but on their own terms.

I think the changes occurring in senior leadership mirror that of what is happening with employees. The pandemic showed us that life is about living. Work is a part of life, and work can enhance life, but work should not dominate our lives. This perspective was slowly developing through the 2000’s, the pandemic exacerbated it.

This is a significant departure from previous generations’ viewpoints. For my generation, my parents’ and grandparents’ generation, work was life, it defined us. That has and will continue to change as new generations step into leadership positions. Organizations must adjust and adapt to retain strong effective leaders.

While money will always be important, power, perks, and competition are no longer the primary drivers. Leaders and employees of today and tomorrow are driven by purpose and impact. They want to matter and make a difference.

 

Cheryl Mason

Cheryl L. Mason, J.D. is a TEDx speaker, author and CEO and Chief Catalyst of Catalyst Leadership Management — a firm helping CEOs, senior leaders, companies and teams lead with authenticity and empathy while leveraging strategy, analytics, vision and change management to realize record-breaking results. Mason is author of “Dare to Relate: Leading with a Fierce Heart centered on cultivating strong workforce relationships.


 

The Importance Of IT Infrastructure In Scaling Startups

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Startups today rely heavily on technology to succeed. A strong IT Infrastructure helps new businesses grow, adapt, and stay competitive in fast-changing markets.

The right IT setup can make or break a startup’s chances of success. It affects everything from product development to customer service. Good technology lets startups work faster, save money, and reach more people. It also helps them gather valuable data to make better decisions.

Choosing the best technology for a startup isn’t easy. It requires careful planning and a clear view of the company’s goals. Startups that do it right can scale up quickly and handle new challenges as they arise. Those that don’t may struggle to keep up with rivals or meet customer needs.

While many startups understand that investing in new technologies, such as cloud-hosted solutions and network infrastructure, can be critical for success, understanding that robust IT infrastructure is more than a support function is equally important — it’s a driving force behind innovation, operational efficiency, and staying ahead of the competition.

2. The Role of IT Infrastructure in Startup Growth.

As technological advancements accelerate, the platforms driving business value must keep pace. Otherwise, the business loses market share and competitive advantage. IT infrastructure is the foundation that allows companies to operate in the cloud seamlessly. It enables businesses to build exceptional experiences that leverage new cloud technologies for consumers and employees. So, as you can tell, it’s pretty essential.

Here are some other key functions of IT Infrastructure:

Supporting day-to-day operations: IT Infrastructure is the collection of hardware, software, networks, and data storage systems that enable a business to function smoothly by providing the necessary technology for employees to perform their daily tasks, including communication, data access, application usage, and overall system stability.

Enhancing collaboration and communication: Utilizing technology like cloud-based platforms, video conferencing tools, file-sharing systems, and project management software to enable seamless interaction and information exchange between team members, regardless of their physical location, fostering better teamwork and productivity across an organization.

Driving innovation through technology: IT infrastructure is a key driver of innovation in businesses. It enables the use of new technologies, creates seamless connectivity, and safeguards data.

While the key functions and benefits of a solid IT infrastructure are clear, it’s not always easy for startups to execute on putting this foundation in place. Here are some key challenges startups can often face:

Limited budgets and resources: When resources are tight, every dollar counts. Startups must make tough decisions about where to allocate their limited funds, whether investing in technology, marketing, or hiring key talent. The challenge is to balance these needs without overstretching the budget.

Rapid scaling requirements and flexibility: When you start gaining traction, it’s essential to stop and take stock. You need to have a product or service that a growing user base wants and the business systems, infrastructure, and employees in place to support that demand.

3. Core Components of Scalable IT Infrastructure.

We now know that IT Infrastructure is the critical framework that ensures all operations run like clockwork.  Now, you might wonder about the essentials of this IT backbone. Here are the core components:

Cloud Computing: Cloud services are like magic. Instead of storing everything on physical servers, you can save data and run software directly from the internet. The cloud is flexible and scalable and ensures your business can function from anywhere. It is like your business’s genie, granting wishes for accessibility and efficiency.

Networking Solutions: Consider area networks the highways of your business world. They allow for the rapid exchange of information, connect devices, and ensure smooth communication. Whether a simple email or a large file transfer, networks ensure it reaches its destination seamlessly.

Cybersecurity Measures: With great data comes great responsibility. Security systems are the guardians of your management systems. From firewalls and VPNs to endpoint protection and employee training, they protect your business from threats, hackers, and breaches. In a world of cyber risks, where startups become the prime target, security systems are the knights in shining armor, ensuring your business’s safety.

4. The Cost of Not Investing in IT Infrastructure.

Understanding the health of your IT infrastructure is critical for any business environment. Key factors aren’t always obvious and can signal that your IT systems are holding your business back. These signs range from strategic gaps, like a lack of an incident response plan, to red flags, like frequent downtime and outdated hardware.

Operational Inefficiencies: One of the most noticeable signs of an inadequate IT Infrastructure is a slowdown in system performance. This can manifest as slow server responses, delayed loading times, or lagging applications.

Security Risks: Nobody thinks it’ll happen to them until IT DOES. Data breaches are becoming increasingly common among small businesses. The money you’ll spend investing in your IT Infrastructure pales compared to the money you could lose without it. Cyberattacks can lead to data breaches, financial loss, and reputation damage.

Scalability Challenges: A poorly designed IT infrastructure can lead to scalability issues such as slow performance during high-traffic periods, frequent system crashes, an inability to handle increased data volume, and difficulty adding new users or applications. These issues can ultimately hinder business growth due to processing power, storage capacity, and network bandwidth limitations when demand exceeds the system’s capabilities.

5. Building IT Infrastructure for Future Growth.

As technology evolves, the systems you implement today may not be enough to meet tomorrow’s demands. Future-proofing your IT infrastructure is crucial for maintaining long-term growth, optimizing production, and navigating the challenges of any industry. Here are three steps to help you stay ahead.

Adopt Scalable Solutions: Cloud technology allows businesses to scale data storage, compute power, and applications on demand. Cloud solutions offer flexibility for companies expecting rapid growth that traditional on-site infrastructure can’t match. Platforms like AWS, Microsoft Azure, and Google Cloud let you expand capacity as needed and provide access to advanced tools like machine learning, analytics, and AI without hefty upfront costs.

Automate Where Possible: Automation frees your team to focus on higher-value activities. Automated workflows for tasks like data entry, reporting, or customer follow-up improve efficiency, reduce human error, and allow you to redirect your team’s time to strategic projects. By reducing the load of manual tasks, automation enables your infrastructure to handle more volume and complexity as your customer base and operations expand.

Prioritize Employee Training: Building an IT infrastructure for growth necessitates employee training focusing on developing skills in emerging technologies, cloud computing, data analysis, cybersecurity, and system administration. This ensures employees can effectively manage and adapt to a growing IT environment, supporting scalability and efficient operations as the company expands.

6. How IT Infrastructure Empowers Startups.

Robust, scalable, and secure IT systems lay the foundation for growth, enabling startups to handle increased demands, expand seamlessly, and remain competitive in today’s dynamic markets. Here are some ways a solid IT infrastructure empowers startups:

Streamlining Operations: Scaling operations are chief among the benefits of infrastructure optimization. With scalable technologies, businesses can easily adjust to evolving needs and future expansions. By streamlining operations, companies can better use resources and enhance efficiency. This boost in productivity accelerates time-to-market and operational speed.

Facilitating Innovation: A technologically advanced IT infrastructure opens up opportunities for innovation. Organizations that leverage cutting-edge technologies like Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT) gain a competitive edge and can lead in their respective industries because it enables R&D, market analysis, and faster product launches.

Supporting Remote and Hybrid Teams: A well-developed IT infrastructure supports hybrid teams by providing a seamless connection between remote and in-office employees through cloud-based applications, secure communication channels, virtual private networks (VPNs), and robust collaboration tools, allowing them to work effectively regardless of their physical location, all while maintaining data security and accessibility across different environments.

7. Tips for Choosing the Right IT Solutions.

The right IT solutions can help you improve your efficiency, productivity, and security. However, with so many different IT solutions available, it can be challenging to know where to start. Here are some tips:

Evaluate Needs and Growth Goals: The first step in choosing the right IT solutions is identifying your needs. What are your business goals? What are your current IT challenges? What are your budget constraints? Once you have a good understanding of your needs, you can start to narrow down your options.

Focus on Flexibility and Cost-Effectiveness: Many different IT solutions are available, so evaluating other options is essential before making a decision. Consider flexibility, cost, and the core. Avoid overinvesting in solutions that don’t adapt to your startup’s growth trajectory.

Leverage Expert Advice: If you’re unsure how to choose the right IT solutions for your business, getting expert advice is a good idea. A qualified IT consultant can help you assess your needs and recommend the best solutions for your business.

Conclusion.

As startups aim to scale and thrive in today’s competitive landscape, building a robust and agile IT infrastructure becomes paramount. A well-designed infrastructure lays the foundation for seamless operations, innovation, and future growth.

Prioritizing strategic IT investments ensures that startups can allocate technology resources to projects that most directly align with business objectives. By focusing on initiatives with the most significant potential to drive growth, efficiency, and competitive advantage, startups maximize the return on investment (ROI).


 

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