If you’re looking for the power move to grow your business and dominate your industry in 2025, have you thought about self-publishing a book? Believe it or not, there has never been a better time to self-publish your business book than right now.
Nothing else establishes your authority, attracts high-paying clients, and opens doors to speaking gigs and media like a book with your name on it.
And the best part?
You don’t need anyone’s permission to make it happen, nor do you need to turn over your creative rights and over 85% of the money your book earns you.
Self-publishing puts you in control, letting you share your expertise, build your brand, and boost your revenue — all on your terms!
Here’re 3 Reasons to Self-Publish in 2025
1. You’ll Attract Your Ideal Clients More Easily.
Creating trend-worthy video content for social media can be fun, and it’s a great way to showcase your unique personality, but when you rely on any social media platform as your sole source for lead generation, in reality, you’re just renting the right to connect with your audience.
Regardless of which format is trending at any given moment, books will always stand the test of time. In fact, 81% of Baby Boomers say they read at least one non-fiction book every year.
When you write and publish a book on your niche topic, your ideal client will be drawn to your story, your solutions, and your unique way of doing things. In turn, they will be more likely to trust you and invest in your services. A book will help you stop chasing clients and start attracting the ones who truly appreciate your insights.
2. Your Visibility Will Increase.
You may already know that writing and publishing a book will help establish your authority and increase your visibility as a thought leader in your industry, but you may not realize how self-publishing your book will make it easier for you to attract media appearances and speaking engagements.
Media outlets and event organizers are often drawn to authors because a published book gives you instant credibility, asserts your professionalism, and reflects your commitment to what you are teaching. Entrepreneurs with published books often see an increase in media appearance and speaking engagement opportunities.
In fact, after writing a book, a recent study shows that many entrepreneurs landed valuable earned media — 63% were featured in online magazines, 43% in newspapers, 33% on the radio, and 10% on TV.
By leveraging a book as part of your personal brand, you will open doors to high-impact opportunities that amplify your influence and grow your business.
3. You’ll Create a New Long-Lasting Revenue Stream.
Gone are the days when authors had to rely on agents and traditional publishers to get their amazing books out into the world. Since the pandemic, self-publishing has experienced a boom, and it’s here to stay. The ability to share your book with the world is easier, more accessible, and more profitable than ever before.
As long as you don’t rush the process and you are intentional about creating plans for publishing and marketing and you execute them effectively, you will open a new revenue stream for your business, which has the potential to significantly increase your annual business profits. A recent survey found that 34% of entrepreneurs who published a book saw a 34% profit increase and a jaw dropping 86% of them reported that their business grew!
And that’s just the beginning. Many authors come up with ways to supplement and multiply their book sales, repurposing their content into guided companion journals, workbooks and worksheets, and more.
And of course, the more books you publish, the longer you can sustain your book venture, and the higher your long-term profits will be.
It’s Time to Get Started
I’m sure that all sounds compelling, and your creative mind is already spinning with different ideas, but you’re also wondering how to get started. There’s certainly a lot that goes into the processes of writing and self-publishing a book, but here are some tips to jumpstart the process:
- Don’t just dive in and start trying to bang out a manuscript. Put some real thought into a topic and spend the time researching to fill the gaps in your knowledge.
- Create a publishing plan, outlining your desired launch date, how long it will take you to write, edit, and prepare for the release.
- Come up with a budget. You’ll want to set a target revenue, but you’ll also have to account for out-of-pocket expenses like editing, book cover design, and potentially, a professional to help guide you.
- Decide on a writing schedule to incorporate into your existing weekly plan, setting aside 1-2 hours a day, 5 to 6 days a week, so you can finish your book in two months or less.
- Start building interest around your upcoming book with your existing audience as early as possible by sharing your plan with followers and focus time each day on growing that audience with your ideal clients.
Make 2025 the year you finally stop sitting on your genius and start leveraging it through self-publishing. This is your time to step up, tell your story, and turn your expertise into momentum for your business.
Christina Kaye coaches female entrepreneurs with writing and publishing books in their area of expertise and specializes in helping those authors reach their target audience to effectively market their books. Connect with Christina across all social platforms @thebooklaunchfairy.
