by Abeer Raza, Co-Founder and CMO of TekRevol
2024 has brought about a slew of marketing trends that are effectively being utilized by businesses of all sizes. From enterprises to small-scale startups, failure to adapt and leverage these trends in a timely manner means you get left behind. The clock is ticking, but that doesn’t mean it’s already too late for you!
Without wasting any further time, let me break down the secret marketing blueprint of 2024 that everyone but you seem to have:
1. Personalization is the Name of the Game.
As audiences are growing smarter, so are their needs and their demands for unique experiences. One such experience that has gotten overwhelming love in marketing is personalization, more specifically, AI-driven personalization. Giants like Netflix, that cater recommendations based on viewer preferences, are taking personalization to a whole new level by utilizing machine learning and AI-driven analytics tools.
You can follow suit when it comes to your online business. This means that you can use AI to monitor and analyze your customer data in real-time. This enables you to have a better understanding of what your customers want and what their browsing habits are. Armed with this information, you can tailor your marketing efforts keeping the customer journey in mind.
2. Enhance Customer Support with Conversational AI.
AI is reigning supreme in several industries and marketing is no exception. But despite how useful AI is, it still lacks a human touch. This is where conversational AI comes into the picture. This technology enables machines to understand, process, and respond to human language in a natural manner.
You can use conversational AI as chatbots or virtual assistants to create interactive and engaging experiences on your website, social media channels, messaging apps etc. A great example of conversational AI, is HSBC Bank’s virtual assistant, Amy. Amy guides visitors throughout their stay on the bank’s customer service platform and is available 24/7 to respond to any queries they have, contributing to a seamless customer experience.
3. Short-Form Content is King.
TikTok’s rise to the top during the COVID-19 pandemic changed social media marketing as we know it. The focus shifted to interesting, easy-to-digest, short-form content that people can consume anywhere, everywhere – whether they’re eating or on-the-go or waiting for their bus. It wasn’t long before this ‘snackable’ content spread cross-platform and led to the inception of Instagram reels or YouTube shorts – all different variations of short-form content.
The key to short-form content is to grab viewer attention in the shortest possible time, in the most creative way. From celebrities and giants like Apple and Coca-cola to regular people, everyone creates and consumes short-form content. So, get your thinking cap on and start planning on how you can utilize this guaranteed way of viral marketing into your marketing campaigns.
4. Rethink Your Influencer Marketing Strategy.
Influencer marketing really has taken the world by storm and I’m not denying the impact that influencers have, but maybe it’s time to rethink which influencers are worth the investments. When brands usually think about influencers, they think the more the followers the better the promo. But this is a very outdated approach.
As the number of influencers increase, so do micro-influencers and nano-influencers. While it’s true that influencers with millions of followers have considerable sway over public opinion, you’d be surprised to know that a lot of people actually find micro-influencers more credible than them. This is because people feel that they can relate to them and are more likely to believe that they will give honest, unbiased reviews.
So, instead of splurging on getting an influencer with millions of followers on board, do some research into the micro-influencers popular in your niche and consider tapping into their popularity. The results may even surprise you.
Time to Take Action and Seize the Opportunities
With how quickly the marketing landscape is changing, those who hesitate risk falling behind. The trends shaping 2024 aren’t just passing fads – they are powerful tools that can take your business to the next level. Now is the time to embrace these innovations, refine your strategies, and position yourself ahead of the curve. The blueprint for marketing success is laid out; it’s up to you to put it into action.
Abeer Raza, Co-Founder and CMO of TekRevol established the company in 2018 and has since propelled it to earn a spot on the INC 5000 list. Abeer is a seasoned business advisor, keynote speaker, and serial entrepreneur who launched his first company while still in college. His mission is to revolutionize industries by empowering fellow entrepreneurs to harness cutting-edge technology for disruptive innovation.
