An Instagram hashtag generator could be one of the simplest tools you can use to enhance your online presence, and reach new customers.
Today, Instagram is one of the most valuable social media platforms available. Not only does it have a massive audience of over 1.35 billion people, but the channel also boosts some of the highest engagement levels of any platform.
Unfortunately, standing out and reaching the right audience on Instagram can be challenging. You don’t just need to create amazing content; you also need to use the right hashtags to ensure your posts are reaching the most relevant people.
With effective hashtags, you can instantly boost your visibility on Instagram, increase your engagement levels, and power Instagram growth. An Instagram hashtag generator can help you find the most effective tags for your needs.
How An Instagram Hashtag Generator Works
On Instagram, hashtags are a valuable resource. They help the platform organize and position content in front of specific audiences. Plus, they can assist businesses in building lucrative communities.
You can even use tags to encourage customers to create and post user-generated content for your campaigns. However, constantly finding new, and trending hashtags is difficult and time-consuming. That’s why leading companies in the social media world created hashtag generators.
An Instagram hashtag generator uses intelligent algorithms to rapidly suggest dozens of relevant hashtags for any social media campaign. With most tools, all you need to do is enter a keyword specific to your business, industry, or product.
The system will then automatically produce a variety of trending, unique, and niche hashtags for you to add to your Instagram captions. It’s as simple as that. You can even save hashtag lists to use later.
Best Practices For Instagram Hashtags
An Instagram hashtag generator can provide the inspiration and guidance you need to select fantastic hashtags for your videos, photos, and Stories. However, you’ll still need to make sure you’re using the tags the system generates effectively. Mastering hashtags on Instagram often requires commitment, creativity, and practice, but there are some best practices you can follow, such as:
1. Creating A Branded Hashtag For Your Business
Branded hashtags can be an excellent way to make your business stand out. They essentially give you a way to rapidly increase brand awareness, drawing attention to your business name, the name of your product, or a specific tagline or slogan.
They’re also an excellent way to inspire your customers. Tags like @Nike’s “#JustDoIt” hashtag encourage customers to connect with the brand, and post stories relevant to the company.
A branded hashtag can even help you to monitor customer sentiment, and collect insights into what customers are thinking and feeling about your brand.
2. Avoid Using Banned Hashtags
Instagram is constantly evolving. Meta (the parent company) is constantly looking for new ways to make the platform more inclusive and user-friendly. This sometimes means restricting the use of certain hashtags that could damage the user experience.
Even accidentally using a banned hashtag could significantly impact your company’s ability to grow on the platform. Instagram will hide your content from view, even if you’ve included a number of other, popular tags in your caption too.
It’s worth keeping a close eye on the changing lists of banned hashtags on Instagram, and altering your strategy to avoid getting penalized.
3. Use Location-Based Hashtags
The best Instagram hashtag strategies often involve using a variety of different types of tags, from trending hashtags like #TBT, to niche tags such as “TechStartup”.
One of the best ways you can improve the potential of your hashtags, and reach a higher-quality audience, is to leverage location-specific, or “geographical” hashtags. These are tags linked to a specific location, such as #LosAngeles.
With these hashtags, you can show your commitment to your community, provide insights into your brand origins, and reach a more specific local audience. Location-based hashtags are particularly useful for companies with physical brick-and-mortar locations.
4. Encourage User-Generated Content
Studies show that content generated by other customers (or users) is considered the most trustworthy on social media platforms. If you can showcase other customers using your products, you can build a more credible brand image, and potentially increase your sales.
There are various ways to encourage your customers to post more user-generated content. Creating a branded hashtag and sharing it with your audience is a great first step. You can ask customers to use the tag whenever they create a video or post related to you.
There’s also the option to run competitions and contests, asking customers to share user-generated content with a specific hashtag for a chance to win a prize. You can even ask your customers to @mention you when sharing these posts.
5. Use The Right Number Of Hashtags
Finding the right number of hashtags to use can be one of the trickiest parts of creating a compelling Instagram campaign. Instagram recommends using 3-5 hashtags in every post, to avoid overwhelming your audience, and improve your reach.
However, some companies find that using anywhere up to the full 30 hashtags can be an excellent way to boost their visibility. There’s no real one-size-fits-all strategy here.
The best way to determine how many hashtags you should be using, and which tags generate the best results, is to check your Instagram Insights. You can use the reports generated by Instagram for behind-the-scenes insights into which of your posts deliver the best outcomes.
Making The Most Of Instagram Hashtags
If you’re not using an Instagram hashtag generator yet, you could be missing out on a simple and effective way to improve your social media reach, and engagement levels. The right hashtags will improve your visibility, increase the ROI of your campaigns, and strengthen community relationships.
Plus, they give you an excellent opportunity to encourage customers to create user-generated content you can use in future campaigns.
If you’re ready to upgrade your Instagram marketing strategy, a free hashtag generator could be just the straightforward tool you’ve been looking for.
