It’s funny to think about how the entire world has been flipped around because of a virus that emanated originally from Jiangsu province in China, says Khuram Dhanani. For many of us in 2020, when this happened, we thought it would be limited to China or just small parts of Asia. Obviously, that was not the case. Instead, the pandemic became a global scourge that upended the lives of everyone on the planet.
The Chinese phrase for crisis is “weiji”危机. It’s an interesting combination of words because it combines both “danger” and “opportunity.” Thus, in some ways, it means that every crisis becomes an opportunity, shares Khuram Dhanani. It’s the same with the pandemic. Although it changed billions of people’s lives, there is now an opportunity. Those that understand how to take advantage of business in a post-pandemic world are set to gain substantially.
Those that can understand the landscape that we are currently living in are the ones that will do extremely well in the business scene.
Make Sure You Can Have Workers Work Remote
Remote work was something that existed before the pandemic turned the world upside down. With the advent of the internet, people realized that they didn’t have to be chained to one location in order to make money. However, the pandemic forced entire populations into remote work, and thus it is now essential business.
If you are thinking of starting a business, make sure that you utilize remote workers in some respect. This can substantially save you on office space, and you will be able to have a larger pool of workers based anywhere, rather than just in your own town or city.
Delivery Will Be Key in the Future
During the pandemic, many people were trapped at home. This brought the concept of internet delivery to a swathe of the population who might not have even considered it before. In fact, food delivery increased by 20% +year on year growth over 2020 and 2021.
These habits of having whatever your heart desires delivered to you will not end. Now that people have gotten used to the convenience, they will be loath to give it up. Due to the fact that everyone does delivery, now delivery is seen as the new normal.
Make Your Business As Flexible As A Gymnast
The pandemic made us all realize that nothing is set in stone. Therefore, your business needs to be flexible, with a multi-faceted approach to various problems. You need to make sure; if there is a new variant that pops its head out, then you are there to switch back to another model where people can’t leave their homes.
Social Media Mastery in Today’s Environment
Social media has taken the world by storm over the past 20 or so years. However, during the pandemic, it became increasingly important. This is due to human nature, adds Khuram Dhanani. Human beings need to communicate with other human beings. Thus, when people are unable to see other people in real life, they turn to social media to fit this need.
This is why it’s extremely important to market your business or brand on social media. In fact, in 2021, 68% of consumers surveyed said that social media had an important impact on what they chose to purchase. When individuals see that their favorite influencer, or their friends and family are promoting something, heads turn faster than usual.
COVID has taught everyone an incredible amount. One thing is for certain, facing adversity is something that can help human beings grow. If you can take these lessons from COVID, you too can turn any crisis into opportunity.
