Promotions and advertising are crucial to your product’s success in the market. Without promoting your product, consumers won’t know that you exist. Furthermore, they won’t know what your product is and how it works.
That’s why product videos have become so prevalent in the marketing industry because it improves brand awareness. If you want to show your product to the world, then you’ll find valuable information in this article. We’ve explained what a product video is and how you can create high-quality content to showcase your merchandise.
What is a Product Video?
A product video is a form of media content that shows a product’s features and how it works. Additionally, it’s an explainer video that demonstrates the benefits of a product. This form of marketing creates a lasting impression on a consumer.
The purpose of a product video is to highlight a problem the consumer might have and offer a solution to their problem.
There are different types of product videos such as the following:
- Teasers: Used to pique a consumer’s curiosity.
- Demo video: This shows how a product works.
- Explainer: Explains what’s behind the product, e.g., how it’s made.
- Tutorials: Shows you how to use the product.
- Screen capture: Best for apps, eCommerce stores, and video products.
Why Product Videos are Important for Your Brand
94% of marketers state that videos have helped increase the user’s understanding of a product. Furthermore, consumers will only buy a product if they know what it is and how it can help them solve their problems.
Product videos also have the potential to increase sales conversions. Consumers are more likely to seek information about your merchandise and your organization after watching a product video. With that being said, a product video can give you the following benefits:
- Increases your online engagements
- Boost your website’s ranking
- Improve brand awareness
- Add value to your company
- Build trust with your consumers
Videography is a powerful marketing tool. After watching a product video, consumers are 64% more likely to buy it.
Product Video Tips and Tricks
There is a process when making a product video. If you want to know how to create a product video, then follow these tips and tricks.
Setting Your Goals.
The best videos are well thought out. To create high-quality product videos, you need to know what your goals are before you start. Determining your goals helps you brainstorm ideas and choose the correct format for your videos.
Your goals can be increasing your revenue or developing brand awareness. For example, if your goal is to improve customer services, you can do a short tutorial video to show consumers how your product works.
Once you’ve set your goals, it will be easier to proceed to the next step in the video-making process. Discuss your goals with your team by using tools that allow you to record desktop activities. This way, you can share your ideas with multiple team members to get feedback from them.
What’s Your Target Audience.
After setting your goals, consider who you want the video to reach. You need to know your target audience so you can convey the correct message through your videos. Consider the following when finding your target audience:
- Who is this video for?
- What is your biggest selling point?
- Why should people care about your product?
- What do you want to emphasize in the video?
These questions should help you develop a product video for your specific target market. When your videos target the correct audience, it will increase your sales and potentially improve your online engagements.
Write a Script for Your Product Video.
Before you start recording your video, you must write a script. The first part of your script should highlight potential pain points of your customers. Then introduce your product as a solution to the challenges they’re facing. Highlight the benefits of your product before you talk about the features.
Writing a script helps you cut out unnecessary information that customers may not be interested in.
Furthermore, you can create a highly informative script but in a concise manner. You should also include a powerful call-to-action at the end that will prompt your viewers to take action, such as buy your product or click on a link.
Filming Your Product Video.
Now it’s time to film your product video. Ensure you have the correct camera and lighting setup. You may need to hire a narrator or an actor to speak to your audience. To be more authentic, you can feature an employee in your video instead of paid actors. When filming, ensure that your product can be seen from all angles.
Edit Your Video.
Before you post your video online, it’s important to edit your content to remove any unwanted footage or sounds. You can also use video editing software to add transitions or subtitles to your content. You may also want to adjust the lighting or audio of your footage to ensure it’s of the highest quality.
Upload Your Video onto Multiple Platforms.
Now that you have a fully edited product video, it’s time to upload your content to show it to your target audience. Upload it onto YouTube and embed the video on your website. You can also create snippets of your video and post them on Instagram as a teaser.
When you upload your product video on any social media platform, make sure you incorporate SEO practices, so you can boost the views on your channels.
Final Thoughts
A product video is one of the most affordable ways to advertise your products and services. Thanks to platforms such as YouTube and Instagram, you can advertise your products without the use of an advertising agency. Use the tips in this article to help you create high-quality videos so you can boost your sales and increase revenue and profits.
