Search engine optimization (SEO) is what allows you to be visible in the search engines. What happens if you’re not visible when a consumer searches in Google? They end up choosing the competition over you. After all, they can’t do business with you if they don’t know that you exist.
There are a number of components involved with SEO:
- Content
- Keywords
- Meta tags
- Link building
- Directories
- Influencer outreach
Most people assume that if they focus on the on-page SEO services, they’ll be fine. The reality is that it’s so much more than content. Off page SEO services can be just as important. In some instances, they’re even more important.
Links Drive Organic Traffic to Your Site.
You never know how people are going to stumble upon your business. Some may search for you on a search engine. Others may find your link on a website they’re on or in an article they’re reading. When your link just happens to be on a site they already know and trust, it is organic traffic that is highly dependable.
People trust the links they find on sites they already trust. It’s why link building needs to be a critical component of your SEO strategy.
It’s not just about you linking out to other sites. It’s about high-ranking sites linking back to you, too. Prove that you’re an authority. Prove that you have something to offer. Do something newsworthy. When you are highly desirable, the link building will come. And if it’s not coming organically, marketing companies can help you with it.
Influencers Help to Develop Your Reputation.
There are a lot of people out there who can wield influence over your business. Who are they and how do you get them to influence consumers to choose your business? It’s important to understand how the influencer culture works.
Often, all it takes is for an influencer to tag his or her favorite brand on social media for that brand to get a significant amount of traffic.
Many consumers depend on what influencers have to say because they’re more like trusted friends than paid advertisers. As such, influencers won’t work with every brand. And some of the bigger influencers need a very compelling reason to introduce a brand they’ve never heard of before.
By working with a company that works with influencers, it can get you the attention that your business needs. It can boost your reputation and help you to get over the visibility hurdle.
Content Only Gets You So Far.
When you’re starting out with SEO, content is critical. You need to focus on quality articles, videos, podcasts, and more. The more content you have on your site, the better.
You may even develop content in other areas of the internet. Start a YouTube channel. Create an Instagram feed. The content is there to connect with various audiences. Since you never know where a potential customer is going to be, you want to be everywhere. Plus, various forms of content will ensure that your message resonates with more people.
However, content is only going to get you so far. What happens when your content is live and you’re still not getting enough traffic? What happens when people aren’t searching the search engines for businesses like yours?
This is where you have to depend on off-page SEO services. You can choose to develop them on your own. You can also depend on a marketing company to help you reach your goals. By depending on marketing experts who understand the importance of off-page SEO, you gain the visibility that you need once and for all.
