Social media is the cornerstone of digital marketing for business. With it, companies are able to build an engaging online presence where they can spread the word of their brand, build up their audience and potential customer base, and in general make more people aware of their products, services, and the business as a whole.
With social media being such a vital part of a business’ digital presence, it is vital that all the right steps are put in place to make sure that it’s built correctly. Far too many small businesses fail in having a good social media page, falling into the common pitfalls that stop them from marketing themselves on social media platforms effectively.
Here is a look at some of the things you can do to help create an awesome social media page.
Be Consistent.
When building a social media brand, you want to make sure that you create a business identity that is recognizable. To do this, you need to make sure that your graphics and design remains consistent and stylistically linked across all the platforms that you’re using. This means that your photos, headshots and logos need to either all be identical, or follow the same template to create a welcoming and recognizable uniformity.
You also want to make sure that the content you’re putting out is consistent in terms of tone and the voice you use. If you use sharp and formal language in one post, you need to use that type of rhetoric in all your posts. Altering your writing style and type of content will only confuse your audience, making it harder for them to engage with your social channel.
Create Engaging Content.
The biggest mistake businesses on social media make on a consistent basis is that they get a good looking, promising social media page, but then output content that is boring and has no value for the customer. No social media user is going to want to interact with a brand that time after time only posts product information and calls to action
The biggest and best companies on social media use their platform to have fun and engage with users, with Innocent Smoothies being a good example of this, as they usually post fun, nonsensical stuff that gets lots of shares, boosting their brand reach.
A business should strive to create content that is either entertaining or informative, with posts about the business and products sprinkled in from time to say, with perhaps a promotion. You want to make followers feel like their life is getting enhanced by following you
You also want to ensure that your content is varied. You want to post content with images, or even better, videos, as these garner better engagement. When making a video, be sure to include transcription, which can be created with real time captioning services, as this makes it more accessible and easier to follow.
Create a Social Media Schedule.
As a business on social media, you need to ensure that you have a consistent and regular output of content and engagement. It’s silly to think that you’ll be able to write and upload at least five posts a week in real time, so the best way to keep your channels organized is to pre-write your content and schedule it with scheduling software. With this approach you can easily see what content is going out when and this makes it better to plan and strategize your social media plan.
