A lead magnet can be offered to visitors to your site for free in exchange for contact information. It might be a small course, e-book, or video training. As long as it’s a digital product that offers value to potential customers, you can use it as a lead magnet. The idea is to get visitors to become customers, making them more likely to purchase something. Even if they don’t use the product, you have their information and know they showed interest.
There are several things to know about using this marketing strategy.
Creating Lead Magnets.
The first step in getting more traffic and customers is to make a lead magnet. You don’t have to start from scratch and write a lengthy e-book from nothing, however. Look at your existing content. What can be repurposed while still making it original enough to encourage visitors to sign up for it? An often-overlooked source is video on your site. Chances are good that this content is only in video format. Consider transcribing the video content to text, which lets you use it for different things.
Using a transcription service to convert m4a to text only takes seconds and automates your workflow so you don’t have to do it manually. Use the transcription as the basis for refined content, like guides or e-books.
Building Credibility.
Having a lead magnet builds credibility. Think about the resources you currently have to be credible. Does your target audience know that your brand is trustworthy enough to purchase from? While it’s important to have reviews, potential clients are more likely to trust you if you have a free product. Customers want to see what you offer instead of hearing what you can do.
A lead magnet lets you showcase your skills, problem-solving ability, and knowledge. If it solves a problem for them without them spending anything, you appear much more credible.
An Initial Point of Contact.
The most basic part of marketing is contacting potential clients. Sales can’t happen unless you contact potential customers, and you might need to do so multiple times before you’ll make a sale. With a lead magnet, you can contact the potential client without being too pushy or making the interaction forced. When this converts, the potential is essentially giving you permission to contact them in the future. If they weren’t interested in hearing from you again, they wouldn’t have given you their email.
With a lead generation magnet, you can take that next step. Don’t waste time making cold calls to people who might not be interested.
Testing Products.
Perhaps you want to determine how many sales you will get from offering a new product. Instead of spending money testing that product and potentially facing a loss, try putting a small sample out to see what the interest is like. Lead magnets offer a method of testing your product instead of emptying your wallet right off the bat. Depending on what you offer, you can choose to offer one or more samples of the product.
