There are more small businesses in the U.S. now than there have ever been before. In fact, recent surveys show roughly 30.2 million small businesses. In other words, you have a lot of competition.
However, that shouldn’t discourage you from starting or continuing to run your business. If you have a good idea, fantastic products, or unrivaled services, the world deserves to see them. Additionally, a thriving capitalistic society means there is a lot of demand for entrepreneurship.
The key to success is making an impact within your target audience by perfecting your marketing tactics. Keep reading to learn about the most effective 2020 marketing strategies.
1. SEO Marketing.
Search engine optimization is huge for any business looking to create an online presence. SEO is the algorithm that dictates how quickly and easily people find you online based on keyword searches. SEO coding refers to:
- Keywords
- Internal and external links
- Backlinks
- Multimedia embedded with SEO metadata (images, videos, infographics, etc.)
- Local SEO (contact information, local keywords, etc.)
Digital Purview can provide more information on how to check and improve your SEO score.
2. Content Marketing.
Content marketing consists of subtle marketing strategies that use relevant, engaging, and valuable information to gently nudge users toward a call to action. This can refer to blog posts, social media posts, emails, or anything else you publish online. The goal is to build a relationship with consumers.
3. Landing Page Ads.
Landing page ads are typically pop-up windows that come up on your website. You can also pay to publish these ads on other websites as well.
These marketing tactics deliver a simple but powerful message and include a strong call to action. Generally, landing page ads attempt to drive traffic to product/service pages, specific blog articles, or email subscribe forms. They must carry strong incentives to motivate users to follow the call to action.
4. PPC Marketing.
One of the most effective marketing tactics in 2020 revolves around pay per click marketing. PPC marketing allows you to expand your reach to other websites’ audiences. They publish your ad and you pay them a predetermined amount every time a user clicks on it.
5. Social Media Marketing.
If your business isn’t on social media, you’re missing out on one of the most inclusive 2020 marketing tactics. Nearly 72% of Americans are on social media and most of them check it daily.
Social media marketing allows you to designate your target audience based on age, gender, location, and more. Additionally, it provides valuable feedback pertaining to how each ad performs.
6. Influencer Marketing.
If you don’t have a large enough social media following to make an impact through this platform, you can borrow other peoples’ audiences. Influencer marketing allows you to pay those with a high number of followers to promote your brand. You can pay them (or trade products) per month, per post, etc.
7. Email Marketing.
Finally, email marketing is one of the best 2020 marketing tips to follow because it relies on a target audience who has already expressed interest in your company. Your emails will remind them that you’re there and offer exclusive discounts. You just have to give past and future customers a compelling reason to subscribe.
Want to Learn More About Marketing Tactics and Entrepreneurship?
It takes dedication to learn, understand, and perfect the many marketing tactics available to the modern entrepreneur. However, being a business owner was never about taking the easy route. If you want to be successful, you must put in the time and effort.
If you’re looking for more valuable information and advice about entrepreneurship, be sure to check out our other articles before you go!
