There are numerous issues that you might need to contend with when you are running your business website. One of the problems that you can encounter quite early on is a high bounce rate. So what is this? A bounce rate describes the rate of users that leave your website after a short period. In other words, they don’t convert, they don’t buy and they may never return for that crucial future sale.
There can be a lot of reasons for this and it’s important that you do solve the problem. If you don’t, then you are never going to reach the full potential of your business online.
Poor Design.
It is possible that your users are bouncing because you have a poor website design. It’s important to remember that for many potential customers, your website could be the first impression that they receive from your company. You need to make sure that it’s a good one and that there aren’t any problems that are turning them off. You can invest in the services of a company like R6 Digital to help here. Web design experts are often your best option if you want to resolve the problem quickly.
You can also explore A-B testing. Run two versions of the site with small details changed on one of the versions to see if it impacts how long customers stick around. Even small design choices can have a tremendous impact.
Slow Speeds.
Customers these days don’t want to wait for information, purchases or content. Instead, they want what they want immediately. They want to ensure that they aren’t missing out and if they feel that way, they probably will turn to your competition. This is why you need to make sure that you are hosting your site. It’s important that there are no problems behind the scenes that are causing your website to slow down. When you host, you can avoid most of these issues. However, you should also explore the size of your files and do your best to condense them down where possible.
Navigation.
Finally, it’s possible that your customers are bouncing simply because they can’t find what they are looking for. Site structure can be tricky because it usually means that you need to tear the old site down and start fresh. However, in some cases, it can be as simple as adding links. Users should never be more than three clicks away from a page that they are looking for. That’s easier if you use links and CTAs to set up paths for them.
You might also want to consider implementing a chatbot. This will be able to answer key questions and quickly point users in the direction of a particular product.
We hope this helps you understand some of the causes of a high bounce rate and what you can do to address this issue. If you take the right steps, you will soon find that your website does transform into the converting tool that you need.
