Being a knowledgeable entrepreneur who is savvy in business doesn’t always mean that you’ll know what you’re doing when the time comes to build and develop your very first business website. Having a useable and professional website is imperative for any new business hoping to grow, which is why it’s crucial to get it right.
Below is a list of tips for building your very first company website.
Know What Your Website Needs to Be.
Before you come to build your website, you need to know what the goal of the site will be. This will vary depending on your business. If you need your website to be a commerce portal where customers can place orders, browse and purchase your products, then your website needs to focus on that. If your website is an informative platform for consumers to read up about your business, then you need to ensure it’s optimized for engaging content and relevant information.
Plan Your Content.
In the first instance, it’s a good idea to write your own content to form a base of how you want your business to be presented and its brand image. Writing your own content will help you to get to grips yourself with what you want your business message to be. It may also be the case that you don’t have the choice other than to produce the content yourself, due to lack of staff or funding for content help at the very start of your small business.
When your business begins to grow, however, you may want to gain marketing, content, and SEO guidance from professionals in order to optimize your website and help it to be found more easily via Google. Luckily, SEO Fuel Marketing consulting services can assist with that.
Plan Your Pages.
You need your website to be accessible and easy to use, and to guarantee this, you need your website pages to be correctly labeled and organized in a clear fashion. Your business website may only need base pages such as homepage, an ‘about us’ page, and contact page; it can become more complex, however, if you need to incorporate a lot of product pages with categories and subcategories. If this is the case, ensure that the set up is easy to follow and that customers will always be able to find what they need.
Don’t Neglect Website Investment.
It’s easy as a start-up business to want to avoid any additional expenses, and if you can build your own website for free, you’ll most probably be tempted to do so. Cutting costs is, of course, a huge plus, and you’ll undoubtedly feel a sense of achievement in creating a functional website for your business – but it’s crucial to view your site from an outsider’s perspective. Potential new clients will want to see a professional-looking website. If your website looks like an inexperienced startup made it, that’s all your client will see. Therefore, setting money aside to improve the look and feel of your website will never be money wasted.
