There are a lot of companies out there vying for people’s business, so when someone is searching on their phone for a company that can help them, they often make their decisions very quickly.
One thing that is going to make you stand out is a great rating and good reviews.
To Build Trust.
Can you trust what you are reading on a company’s website? Customers are likely to be very honest about the service and products they received.
When people are trying to make a decision about which company to go with, having a lot of good Google reviews is going to have a big impact. Reputation Desk offers a review generation platform to help generate more online reviews.
Customer reviews have the advantage of not being paid for, so people see them as being more honest.
Customers can often provide answers to questions that some companies don’t address in their own promotional materials, and this can be key when you are narrowing down your choices.
To Be Found.
The more reviews you have, the better you are going to show up in the search rankings.
Google wants its users to have the best possible experience, so it makes sense that someone with low ratings is not going to show up as high in the search engine results.
Bad reviews obviously serve a valuable purpose in qualifying a company, but no one wants to wade through all the bad reviews to find the good companies.
Google provides plenty of tips on how to rank better. Prominence, how well known you are, is one of the metrics they use, and more reviews is definitely going to affect that.
Boosts Click Through Rate.
You don’t just want people to find your business online – you want them to perform an action that takes them closer to being a customer.
It makes sense that someone is more likely to click through to find out more about a company that has good reviews than one which has bad reviews. Reputation management is important for any business looking to attract more consumers – learn more.
Being active in communication with the people reviewing you is also going to increase this, because it shows that you are engaged and care about what you customers think about the services and products they received. A disengaged company in this day and age are going to come across as uncaring – not a good thing to communicate.
It Creates Content.
If you don’t have the budget to hire writers for your site, asking for reviews is a wonderful tactic to get content. Even if you are adding regular written content reviews should be integral to your efforts.
It has the benefit of being perceived as a very honest and direct way that people can gauge the general consensus about your company.
Do not make the mistake of paying for reviews. In the same way that overly salesy copy can be a turn off for some clients, the perception that the reviews you have solicited just to boost your site can very easily be read as a bad indication.
Conclusion.
Google wants to let people know about great local businesses, and reviews are a great metric of that. If you engage your customers and show them you care about their opinions they will share them, and it will help you. You will be able to help more people, which is why most people go into business in the first place.
