A successful event is the best source of publicity and also the best venue for customer acquisition. A study has shown that after a well-executed event, 74% of the consumers changed their mind about a brand and have a better opinion. While digital marketing works and is good for business, it still cannot replace a face-to-face interaction such as a live screen printing event.
Do you have a live screen printing even in Las Vegas soon? Here are some tips that will help you attract more customers.
1. Be clear about the event goals.
Events can be overwhelming. There are a lot of things that need to be done and, at times, the focus shifts. People on your team will come up with brilliant ideas and it is your job to decide which ones you need to focus on. What is the purpose of your event? Do you need to increase your customer database by collecting information such as their email? Perhaps your goal is to impress customers with your products in order to get bulk orders.
Whatever the purpose may be, be sure to focus on that aspect. If you need their email address, perhaps you can set up a scheme that could collect their email such as entering a raffle that requires them to register. Think of more ways on how to achieve this goal.
2. Come up with ideas to make people attend the event.
What’s in it for them? Why would people go out of their way and attend your event? This is something you need to consider carefully. People, these days, are too busy with their lives, so you have to make it worth their while. You could invite a VIP guest that a lot of people would want to see such as a popular singer or prepare a big prize for the raffle.
Whatever scheme you decide on, you have to do it before you start promoting the event so that you can market the event better and draw in more crowd. You need to promote the “fun stuff.”
3. Do social media marketing.
Social media is arguably the best way to advertise an event today. There are several platforms that you can use such as Facebook, Instagram, Twitter, Snapchat, LinkedIn, and Pinterest. These are the most popular. However, it is not enough that you post your event on your business page. You need to have a strategy and engage your followers in order to convert them.
Here are some tips on how to use social media:
Create a catchy hashtag. Social media is all about hashtags. Hashtags make it easier for people to find and follow discussions or events. It also increases engagement by 21%. Use your chosen hashtag for the event and promote it. Use it in all your promotional emails and printouts.
Create an event on Facebook. Make people notice your event by using an eye-catching image and writing a compelling description of the event.
Tailor event content for each social media platform. Remember that each social media platform has different types of followers. LinkedIn users are usually serious. Twitter only allows limited characters for each tweet, so it has to be short but catchy. Facebook and Instagram are somewhere in between. Create engaging content with images and it should not sound like a sales pitch.
Launch ads on social media. The algorithm on social media changes constantly, which means not all of your followers will see your posts. It will be to your advantage if you mix organic posts and social media ads.
4. Make website visitors sign up for the event through SEO.
On-page SEO plays an important role in conversion. You need engaging content that is properly optimized by using long-tail keywords that is geo-targeted. You can use Google Keyword Planner to search for keywords.
Make sure that there is a call-to-action button. What do your visitors need to do? Do they sign up for the event? How do they get tickets? Is the event free? These are questions that need to be answered in order for visitors to be converted into attendees.
5. Tell your followers why live screen printing is a must-see event.
Live screen printing is a great way to promote your brand. It is interesting and engaging. Show them what they can expect from such an activity. Create a video that you can share on all social media platforms.
Conclusion.
Marketing your brand through live screen printing is a good strategy because the people who are going to attend will wear your t-shirts for some time, so you get advertising for at least a year. There will be challenges along the way while planning and organizing the event, but with the right tools and knowledge, you can definitely pull it off.
