If you or your company has clients that are asking for SEO services, then you’re going to try to meet this need. Chances are, you may not have enough SEO expertise on your own. Hence, taking on the task by yourself can be a steep learning curve. Instead, many people are considering using SEO providers or SEO resellers. If you’re not sure which is better, here are a few reasons why a reseller program will be easier in the long run.
Catering to the Client.
If you decide to use SEO provider services, then your client is going to have to deal with your company and the SEO provider. Chances are, your client doesn’t want to have multiple companies working on their account, which is why they hired you. They want convenience and SEO reseller programs allow you to provide this. You can deliver the SEO results that they want within your own agency’s brand. Your client won’t even know that you’ve used an SEO reseller program and the digital marketing will be seamless.
Improved Productivity.
Most people have probably heard the phrase “too many cooks in the kitchen.” This phrase is true for almost every business. If your expertise isn’t SEO, then trying to manage your work in addition to that of an SEO provider’s is going to be a technical nightmare. You will find that it’s amazingly time-consuming and you may not end up with the best results. Both, you and your staff can enjoy more productivity by using an SEO reseller program that will provide the results you need without adding to your work.
Increased Revenue.
You want to grow your company’s profits and adding SEO services is a good way to achieve that goal. However, if you have to use an SEO provider, they are going to charge a significant amount for their services. With an SEO reseller program, the cost for the services that they provide is generally very low. You can increase your rates to double or even triple of what you have to pay. The result is that you get high profits without having to do any additional work.
Client Retention.
Finally, if you’re in a position where you’ve started to outsource SEO, your clients are going to catch this and decide to skip you altogether at some point. Many SEO companies offer multiple services, meaning they can provide a more comprehensive package to your clients. If you use a reseller program, you can provide more services without having to outsource the work to another provider. By keeping things in-house, you can have better client retention and lessen the chances of them going elsewhere.
If you are not positive where to go with the SEO services, these are just a few of the many reasons why it’s a smart move to use a reseller program. You’ll keep more clients and keep them satisfied over time. Many people find that they are more satisfied with reseller programs, so make the right choice for your company.
