Once your company logo is done and ready to use, it should appear on your business website, including your home page. But have you considered the several other places you could put it in to increase brand awareness? For small-and-medium-sized businesses with limited budgets, strategic logo placement is even more crucial; it can get the recognition and leads from places they would never have imagined.
So that begs the question: where else can you put your business logo? While you may come across several dozens of opportunities, putting your logo in the places described below can create unique wins for your brand.
1. On Promotional Items.
Putting your business logo on promotional ideas is a smart way to keep your brand top-of-mind, build company identity, and even reward your loyal customers. Promotional material usually includes phone cases, ball caps, tees, and office supplies. However, based on the nature of your business, you could put the logo on unusual items for increasing business visibility. For example, photographers can place a photography logo on cakes, cookies, and candy bars (yes, food supplies!). Businesses of such nature can even host events to promote their companies and have everything edible feature their logo. That’s an intriguing way to make a solid first impression. A snail mail envelope or a printed flyer are some other examples of promotional supplies that can accommodate your professional logo.
2. Email Newsletters.
Of course, your official logo should be present in your email newsletter. Think of your email communications with subscribers as virtual broadcasting. Hence, your emails should have a similar look to a real-world newspaper where possible. To make your email newsletters resemble your offline branding, why not use an animated version of your logo to get your clients’ and prospects’ attention? Putting an animated, custom-made logo below your business signature may be just the addition you need to boost your branding (as well as improve your open rate).
3. Gravatar.
This is ideal to use in conjunction with your writings as a guest author. A Gravatar is basically a tool that assigns a picture to a certain email address. Using a logo for that picture can be a great way to endorse your brand visually, putting it in front of new groups of internet audiences every time you comment anywhere or contribute a blog post off of your website. Your logo will also display as your profile image when you leave comments on other business blogs. All you need is a few guest post opportunities to introduce your logo (and consequently, your brand) to a new community of individuals.
4. Signage.
As you walk across downtown, take notice of all of the physical outlets of different brands and their signage. Several of them will be showcasing some kind of logo. If you didn’t see one, perhaps the company name itself is the logo, with a unique color and font. Whatever the case, it’s a good idea to use your business logo on your physical signage, especially if you have a brick-and-mortar outlet. Other signage to consider are banners for a conference venue, window decals, point-of-sale displays for an art fair, and of course, digital signage for a storefront. Using your business logo on all these signs will set your brand apart from your fiercest competitors.
To be successful, you must get your brand noticed. If you can come up with a great logo, and place it as creatively as possible, your branding efforts will bring in a decent enough ROI down the road.
