One of the big goals for any start-up business is to grow the business beyond the ‘small’ business label and into a global sensation. There is no business out there who wants to stay as a little business. Sure, there are some that are local to the area and prefer to be the go-to business there, but most start-ups that come from the spare bedroom look to be a force of nature in their industry. That said, there is still a lot of confusion that surrounds how to go from no one to someone in the business that a small business is occupying.
It can be a huge challenge to grow a business, but we’ve got some practical tips to help you get going with growing your customer base into one that points to the success that you’ve been waiting for.
1. Customer needs are probably the most important things that you need to think about. Getting to know the customers and what it is that they want the most is going to be vital to your service. Personalising your services and getting the right feedback to keep tweaking this service will change the way you do things.
2. Customer service cannot be impressed upon you enough. If you require extra capital to expand on your software, then you can contact Equify now and discuss how you can use your existing assets to fund this. Customer service is so important and yes, it sometimes takes a little investment to make it work for your business.
3. Existing customers are just important to look after as the new ones who contact you about your business. It’s up to you to nurture your loyal customers as much as possible, as doing so will help you to grow your business and add new customers simply by word of mouth.
4. Social media is an extraordinarily powerful tool where you can give your company a solid voice. You can gain a lot of insight into the way that people feel about your business and it can be an excellent way to build your business profile to bring in new customers.
5. Networking events are possibly one of the best ways that you can put yourself out there as a business owner. You need to invest your time in building your business network and it gives you the chance to build professional connections for possible merging later on.
6. Hosting your own events is going to build some great relationships with new business leaders, customers that are new and the more loyal customers that you’ve had for a while. Make your event an invitation only exclusive for existing customers and they’ll bring their friends along!
7. Giving back to your local community with charity drives, neighbourhood clean-ups and sponsoring local high school students to work for you can really make a difference to the way that people view your business.
Each of these are very customer focused ways to grow your company. Don’t be afraid to go a little beyond the usual for the people that make your business what it is.
